Digital Commons Network^™

Fan Perceptions Of Dynamic Ticket Pricing In Professional Sports: The Impact Of Transparency, Incentives, And Demographics, Joshua Greer, Nicholas Zoroya

The COSMA Journal

Abstract

Dynamic Ticket Pricing (DTP) has become a widely implemented strategy in professional sports, allowing organizations to adjust ticket prices based on demand fluctuations. While DTP optimizes revenue generation for teams, its impact on fan perceptions, purchasing behavior, and loyalty remains a crucial consideration. This study examines the influence of age, gender, pricing transparency, and promotional incentives on fans’ perceptions of fairness, trust, and purchasing decisions within a dynamic pricing model.

A total of 57 participants completed a survey assessing their attitudes toward DTP. Key areas of analysis included perceived fairness, willingness to pay for high-demand games, trust in pricing …

Ciccolella, Peg Oral History Interview, Margaret E. Ciccolella, Gene Pearson

Emeriti Society Oral History Collection

Peg Ciccolella (1985-2024) Professor of Health and Exercise Science.

Health and Exercise Science program development and change, Pacific Legal Scholars program development, chairing of and involvement in Pacific committees, chairing of health and exercise science department, the law and application to health sciences, research and publishing at Pacific, WASC accreditation, change and application of Title IX.

Does A Star Player’S Jewelry Matter? An Analysis Of Nba Real Team Value, Brandon C. Penticoff

Undergraduate Economics Working Paper Series

This study dives into the financial and sport factors that impact team market value and revenue. This study's results confirm that star players significantly enhance team value, with NBA Superstars adding nearly $500 million annually. This study discovered the prominence of a Principal-Agent Problem between star players and NBA front offices over the issue of championship pursuit. The analysis also identifies an optimal style of play for revenue generation, but that could oppose longer-term team value. These findings have critical implications for NBA front offices, owners, and coaching staffs.

First Annual Advances In Business Education Conference 2025 Proceedings, Kelsey Metz, Joshua Ray

Advances in Business Education (ABE) Conference Proceedings

Conference Overview: The First Annual Advances in Business Education (ABE) Conference was held on May 16, 2025, at Lincoln Memorial University in Harrogate, Tennessee. Hosted by the LMU School of Business, the ABE Conference was established to promote teaching excellence through innovation and collaboration in business education. With a focus on fostering meaningful dialogue among educators, researchers, and students, the conference welcomed participants from across disciplines and institutions. The event was structured around three key tracks:

Pedagogy & Teaching Excellence: Showcasing innovative teaching methods and strategies for enhancing student learning and engagement.

Business Research: Presenting research focused on advancing knowledge …

Sustainability In Sports: Exploring Scope 3 Emissions, Transparency The Need For Standardized Frameworks, Tatiana Pineda Del Rosario

Master's Projects and Capstones

Professional sports leagues contribute to environmental impacts through large-scale travel and event-related operations, particularly from fan and team transportation. While many leagues have made public commitments to sustainability, there is limited consistency in how those efforts are tracked or reported. Scope 3 emissions, which include fan and team travel, are often overlooked despite being a significant part of a sports organization’s carbon footprint. For example, in the 2024 season, the MLB, NBA, and NFL collectively took an estimated 7,502 flights to away games. This number does not account for the millions of fans who travel to stadiums each season, often …

Sustainability In Professional Sports: A New Nexus Of Profit And Social Responsibility, Matthew Teplitz

Master's Theses

The world is facing a climate crisis – corrective action that will improve our collective situation is needed, now. Those with the power to do so, in the capitalist structure under which we live, are largely the individuals, corporations, and governments with financial resources and the platform to inspire others to act. Two such entities, complete with the financial heft to make a difference and inspiration to spare, are North America’s National Basketball Association (NBA) and Spain’s La Liga. This thesis seeks to understand what distinguishes the NBA’s approach to sustainability from La Liga, and by employing each league as …

Beneath The Weight Of Time: The Majesty Of Boulders, Elissa Heim

Master’s Theses and Projects

No abstract provided.

Sound Of The Circuit: Ferrari X Spotify’S Sponsorship Strategy To Engage The U.S. Formula 1 Market, Gabrielle Vullings

Honors College Theses

This thesis explores the effectiveness of cross-industry partnerships as a strategic marketing tool through the case study of Spotify and Ferrari Formula 1’s collaboration, Sound of the Circuit. The central research question investigates how such a partnership can expand Formula 1’s reach within the U.S. market, particularly among millennial and Gen Z audiences. With growing interest in Formula 1 driven by cultural phenomena such as Netflix’s Drive to Survive, and the continued dominance of Spotify in youth-centered audio streaming, this thesis examines how these two global brands can align to engage a shared audience and generate mutual commercial value. Using …

The Echo: May 12, 2025, Taylor University

2024-2025 (Volume 112)

No abstract provided.

Fifty-Ninth Commencement (Undergraduate), Sacred Heart University

Commencement Programs

Program for undergraduate ceremonies, May 10, 2025.

Functional Electrical Stimulation For Foot Drop: A Narrative Review, Garrett R. Watson

Honors Thesis

Foot drop (FD) is a neuromuscular impairment that limits ankle dorsiflexion during walking. It often leads to unsafe gait patterns, increases the risk of falls, and reduces independence. Functional electrical stimulation (FES) has emerged as a promising rehabilitation tool that activates muscles or nerves to improve foot clearance and support motor recovery. Unlike passive devices such as ankle-foot orthoses, FES promotes active neuromuscular engagement and may foster long-term improvements through neuroplastic adaptation. This narrative review examines the causes and clinical consequences of FD and evaluates the role of FES in restoring functional mobility. Key topics include FES technologies, stimulation parameters, …

2025 Craft Academy Senior Send-Off Program, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The Morehead State University 2025 Craft Academy Senior Send-Off Program from May 9, 2025.

2025 Spring Commencement Program: Winona State University, Winona State University

WSU Commencement Programs

This is the Winona State University Spring 2025 commencement program. Commencement was on Friday, May 9, 2025.

The Nexus Of Sports Fandom And Sports Wagering: A Scoping Review, Brandon Mastromartino, Michael L. Naraine, Henry Wear

UNLV Gaming Research & Review Journal

This scoping review examines the intersection of sports fandom and sports betting, with a particular focus on the marketing considerations involved in this relationship. Sports fandom, driven by strong emotional investments and team identification, plays a critical role in shaping betting behaviors. As this relationship becomes increasingly complex, it is essential to explore the underlying motivations and behaviors of sports fans who engage in betting, the ethical implications of marketing practices targeting this group, and the methodologies used to study this intersection. To address these relationships, this review examines four key areas: motivations for sports fans to engage in betting, …

Student Honors And Awards Program 2025, Communications And Marketing

UMM Honors and Awards Ceremony

Recognizing students who demonstrate academic excellence and enrich campus life

The Menstrual Cycle And Exercise Performance: A Literature Review, Reagan E. Burchill

Honors Thesis

This literature review will examine the current research investigating the relationship between the female menstrual cycle, exercise performance, and exercise instruction. The menstrual cycle is a physiological series of events that includes specific hormones at each stage. These hormones may play a role in how females recover from exercise. This is particularly significant when considering the hormonal fluctuations across the female menstrual cycle, which influence recovery, injury risk, and exercise performance. This could indicate that the suggestions doctors and exercise trainers present to females may not be as beneficial for their health because the research is not specifically tailored to …

The Nil Ripple Effect: How Name, Image, And Likeness Reshapes Student-Athletes, Mental Health, And Fan Perception, Jaleah Walker

Honors Theses

The NIL Ripple Effect: How Name, Image, and Likeness Reshapes Student-Athletes, Mental Health, and Fan Perception examines the shifting dynamics of college athletics and how these changes affect student-athletes, fans, and institutions. The study explores the consequences of Name, Image, and Likeness (NIL) deals and its effects on student-athletes' mental health and fans’ perception. Through interviews with athletes and analysis of current policies, this research highlights the mental, financial, and competitive pressures that NIL places on student-athletes. While NIL provides financial opportunities, it also demands brand management, public visibility, and performance consistency, often leading to heightened stress. Additionally, this study …

Book Review: College Sports And Institutional Values In Competition: Leadership Challenges, Kirsten Hextrum

Journal of Issues in Intercollegiate Athletics

In The Price: What It Takes to Win in College Football's Era of Chaos Armen Keteyian and John Talty have written the first comprehensive post-NIL examination of college football’s new landscape for coaches, athletes, agents, and athletic departments. The authors explore the newly disrupted landscape of college football, likening it to the "Wild West" where traditional structures have been upended. The authors detail the profound impact of recent upheavals, including the COVID-19 pandemic, the transfer portal, and name, image, and likeness (NIL), which have collectively struck the sport like a nuclear bomb, leaving coaches and administrators grappling with unprecedented challenges. …

2025 Undergraduate And Graduate Commencement, Lindenwood University

Commencement Programs

2025 Lindenwood University Commencement program.

Gender Employment Gap Within Professional Sports Team Front Offices, Reilly E. Fitzpatrick

Honors Theses

This research paper analyzes the causes of the gender employment gap, or the underrepresentation of women, within professional sports team front offices. The research question, What are the effects on female employees working in the sports industry with the prevalent difference in the number of women employed, analyzes the female experience in the industry. To answer this question, a group of female employees were surveyed on their experiences in the industry. An emphasis was placed on if a woman had at least one negative experience in the industry and also if that negative experience led them to have a decline …

May 7, 2025 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

Agreement Between Methods For Describing The Intensity Of A High Intensity Functional Training Workout, James W. Henley

Master's Theses

This study examined whether a speed-based metric, expressed as percent of maximal speed (%MS), could serve as a practical and accurate method for quantifying intensity in high-intensity functional training (HIFT). Traditional intensity markers—heart rate (HR), blood lactate concentration ([La-]), and rating of perceived exertion (RPE)—were compared to %MS during low- and high-volume (LV, HV) workouts using a combination of correlation and agreement analyses. Twelve males and twelve females completed a baseline assessment followed by two experimental workout sessions. Participants wore HR monitors, provided pre- and post-exercise [La-] samples and RPE scores, and performed maximal speed tests for each workout movement. …

Class Is In Session: Anders V. Cal. State Univ., Fresno And The Debate Over Class Certification In Title Ix Athletics Cases, Fuller Kolsrud, Morgan

Santa Clara Law Review

The world of college athletics is changing rapidly and dramatically. Conferences are disintegrating and realigning. The COVID-19 pandemic exacerbated the cutting of varsity sport programs at universities around the country. Student-athletes are signing multi- year name, image, and likeness (NIL) deals with major brands such as Gatorade, State Farm, and Nike that are worth millions of dollars. Yet with all of these changes, a college or university receiving federal funds remains obligated to abide by the anti-discrimination requirements of Title IX of the Education Amendments of 1972, widely known as Title IX.

Though Title IX has been federal law for …

Perception Of Filipino Cisgender Women On Transgender Women Involvement Based On Their Lived Experience As Combat Sports Athletes, Eirenne Aleeseeyah A. Lumasang, Josua Reili Kemuel C. Castillo, Marc Eljohn B. Lim, Jozon A. Lorenzana

Department of Communication Faculty Publications

The research focuses on the stances of actively competing Filipino Cisgender Women Athletes (CWA) in combat sports regarding the inclusion of Transgender Women Athletes (TWA). Adopting a qualitative research design to uncover the discourse around the participation of TWA in combat sports, the researchers interviewed ten (N=10) actively competing CWAs. The researchers integrated the arenas where discourse occurs—sporting experiences, media interactions, and social relationships—in the questions in order to understand how the stance of CWA is constructed. Results showed emerging themes namely Sense of Fairness (SF) between CWA and TWA, Invasion of Women’s Spaces (IWS) in combat sports, Kind of …

Board Of Trustees Meeting Minutes 2025-05-02, Bowling Green State University

Board of Trustees Meeting Minutes

The official meeting minutes of Bowling Green State University's Board of Trustees.

University Of Minnesota Morris To Celebrate 62nd Commencement, Communications And Marketing

Campus News Archive

No abstract provided.

Commencement Program, May 2025, Bemidji State University

Commencement Programs

No abstract provided.

Position Utilization And Leadership Of Senior Woman Administrators In The Northern Sun Intercollegiate Conference, Mattie J. Schimenz

Leadership Education Capstones

This study investigates the utilization and impact of the Senior Woman Administrator (SWA) position within the Northern Sun Intercollegiate Conference (NSIC), focusing on job satisfaction and career confidence. Historically, women led collegiate women’s sports, but with the consolidation of men’s and women’s athletics under a single governance structure, female representation in leadership declined. While women make up 44% of NCAA athletes, only 27.2% of athletic directors are women (Statista, n.d.). The SWA role was created to ensure women have a voice in athletic department decision-making. This mixed-methods study explores whether the SWA role is fulfilling its original purpose of promoting …

Collaborative Leadership Approaches’ Impact On Student Athlete Participation, Jacob Ledger

Leadership Education Capstones

The purpose of this study is to identify reasons for the decline in student athletes participating in high school football within the Big Nine Conference. The research is intended to identify several key reasons for the decline in youth sports, which contributes to high school sports, and ultimately football programs in the conference. The study also identifies two specific coaching and leadership styles and how they impact sports participation. Collaborative leadership and coaching styles compared to authoritative leadership and coaching styles. Using a qualitative research method using surveys and document review themes of sport specialization, Technology, burnout, Culture, and Feedback …

Bridging The Gap: Analyzing The Impact Of The On Track Program On Academic Achievement And Retention Rates Of Academic Warning Students, Tyler J. Peil

Leadership Education Capstones

This thesis examines the effectiveness of a college program called the OnTrack Program, which addresses achievement gaps, improves retention rates, and boosts academic performance for its students considered "at-risk." The study analyzes data from two groups: Students who qualified for the On Track program and chose not to participate, and students who enrolled in the On Track program. Through both quantitative measures of research, such as GPA and retention statistics, as well as qualitative measures of researchers, such as student testimonials, the research investigates whether the targeted academic support significantly impacts students' educational outcomes and student experience. By evaluating the …