Digital Commons Network^™

Esports Audience Segmentation: Means-End Chain Approach, Deokkyung Ock

Theses and Dissertations

As live-streaming platforms have fueled esports’ rapid growth, they have also diversified content from competitive matches to casual gameplay, creating a complex audience landscape. To capture this diversity, the present study applied means-end chain (MEC) theory to: (1) examine how esports audiences cognitively associate different content attributes with their expected consequences and underlying personal values; (2) segment esports audiences based on these unique MEC structures; and (3) compare consumption frequency of both watching and playing esports across the identified segments.

The current study adopted exploratory sequential mixed methods to achieve the study’s objectives. In Study One, in-depth interviews with 22 …

The Mediating Role Of Gratifications In Gamified Ai Chatbot Engagement: Astimulus-Organism-Response Approach, Deukmook Bae

Theses and Dissertations

Recent technological advancements and evolving consumer preferences have prompted a substantial shift from live sport attendance to mediated sport consumption, particularly among younger audiences. In response, enhancing the quality of mediated sport experiences has become a strategic priority for sport marketers seeking to maintain consumer engagement and market relevance. Although second-screen usage has been introduced to support this transition, its effectiveness remains uncertain due to limited interactivity, lack of personalization, and the potential for user distraction.

To address these limitations, AI chatbots have emerged as a compelling alternative, offering adaptive, user-centered interactions that promote deeper engagement and enrich the mediated …

The Schools, Saint Mary's College Of California

Undergraduate Academic Catalog

No abstract provided.

Core-Designated Courses, Saint Mary's College Of California

Undergraduate Academic Catalog

No abstract provided.

2025-2026 Academic Catalog, Saint Mary's College Of California

Undergraduate Academic Catalog

No abstract provided.

The Impact Of Artificial Intelligence On The Sport Industry: Trademark Challenges And Legal Issues For Sport Brands, Suji Kim

Theses and Dissertations

This study explores the intersection of artificial intelligence (AI) and trademark law, focusing on the implications of AI-driven brand management in the sport industry. As AI technologies increasingly shape marketing strategies, particularly through fan engagement and content creation, they present new legal challenges, especially concerning trademark infringement, false endorsement, and the protection of athletes’ Name, Image, and Likeness (NIL) rights. The study analyzes key legal issues arising from AI’s role as both a tool and a potential legal actor in brand management, emphasizing the evolving definitions of “use in commerce” and the liability of sport organizations and third-party platforms.

Through …

Navigating Survival: Trans Adults’ Information Practice In South Carolina, Rhys R. Dreeszen Bowman

Theses and Dissertations

This community-based action research dissertation has two parts. First, through interviews with 25 trans adults in South Carolina, I asked how trans people use information to survive. The findings indicate that while trans people face significant financial, medical, legal, and social barriers, they are generally well-equipped to navigate them. I identified the following themes from the interviews: Identity practices shaped information outcomes. Participants' understanding of themselves as trans impacted how they evaluated and used information. 2) Participants preferred to find information from within trans communities. The internet was a popular place to seek information because it was a way for …

Strategic Pricing In A Disrupted Hospitality Landscape: Asset Valuation, Competitive Behavior, And Consumer Preferences, Badr Badraoui

Theses and Dissertations

The lodging industry is experiencing profound disruption as short-term vacation rentals (STVRs) such as Airbnb increasingly compete with traditional hotels, reshaping competitive structures, consumer expectations, and pricing strategies. While prior research has examined the impact of STVRs on hotel performance metrics, significant gaps remain regarding how pricing resilience, competitive behaviors, and consumer perceptions evolve under these new conditions. In particular, little is known about how ADR-based valuation models withstand competitive pressure, how STVR hosts respond strategically to hotel pricing signals, and how consumers evaluate partitioned pricing structures across accommodation types. This dissertation addresses these gaps through three interconnected studies designed …

Artificial Intelligence In Sport Management: A Systematic Review, Scale Development And Validation, And Implications, Kemardo Tyrell

Theses and Dissertations

The democratization of intelligent systems and their ubiquitous presence across the sport industry have created an urgent need to understand the current environment and how stakeholders perceive artificial intelligence (AI) as it reshapes decision-making, engagement, and organizational design. This three-manuscript dissertation conceptualizes artificial intelligence as a contested domain shaped by stakeholder meaning-making, consumer perception, and shifts in organizational practice. The first manuscript provides a systematic review of AI in sport management using the PRISMA framework, mapping how AI has been conceptualized as a methodological tool or contextual innovation across the sport industry segmentation (performance, production, and promotion). The second manuscript …

Play, Guide, Aspire: How Game Type And Trainer Involvement Shape Orientation Training Outcomes, Damla Sonmez

Theses and Dissertations

The use of gamification in orientation training has gained attention in organizational settings, yet questions remain regarding how different gamified training designs influence new employees’ emotional commitment, willingness to participate in future training, and long-term aspirations. Drawing on Stimulus–Organism–Response (SO-R) theory, Achievement Goal Theory, and Ecological Systems Theory, this dissertation investigates how game type (individual vs. team) and trainer involvement (active vs. passive) shape these outcomes.

Two experimental studies using vignette-based scenarios were conducted. Study 1 tested the direct effects of game type on emotional commitment and willingness to participate. Study 2 employed a 2 (game type) × 2 (trainer …

Monopolizing The Hobby: Legal Insights Into The Consolidation Of The Sports Card Industry, Zachary Lyons

UNH Sports Law Review

No abstract provided.

"Access Granted": Analyzing The Growing Use Of Biometric Data Collection At Sports Facilities, Patrick Doll

UNH Sports Law Review

No abstract provided.

Editor's Foreword, Nicole Sterste

UNH Sports Law Review

No abstract provided.

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the June 2025 W Club Board of Directors meeting.

Board Of Trustees Meeting Minutes 2025-06-26, Bowling Green State University

Board of Trustees Meeting Minutes

The official meeting minutes of Bowling Green State University's Board of Trustees.

Collegiate Music Recruiting: Using Athletic Recruiting Best Practices To Transform The Industry, Larry Jay Giddens Jr.

Doctoral Dissertations and Projects

The recruitment of new students is vital to every music program and can have a tremendous impact on its success. As technology evolves and the needs of the world change, so do the methods of student recruitment and retention in music departments, music schools, and colleges of music. This study covers the perspectives of collegiate music unit recruiters and compares current and potential strategies. Using a mixed methods approach, this research employs surveys to identify current music unit recruiting trends and challenges. Online recruiting, scholarship availability and facilities/staff emerge as themes within the small body of existing literature and personal …

An Analysis Of Esports Consumption Among Esports Viewers In Metro Manila, Amiel Tongco, Charles David Siao, Bryce Nathan Chicombing, Hugh Lawrence Ang, Liandro Antonio Tabora

DLSU Senior High School Research Congress

The rise of esports has transformed the entertainment scene, captivating gamers, and individuals from diverse backgrounds. As competitive esports cement their place in mainstream entertainment, understanding why and how esports have become what it is today is important. This research investigates the different motivational factors driving esports consumption in Metro Manila, Philippines. This study utilizes the MSES questionnaire to evaluate the primary motivational factors influencing esports engagement, providing preliminary insights into the impact of influential factors on consumer motivation in the rapidly growing esports market. The study explored the influential factors that affect esports consumption and spectatorship in Metro Manila, …

Disability And Leadership: Barriers And Business Culture Perspectives, Ernest Edward Garrett

Walden Dissertations and Doctoral Studies

Persistent disparities in employment rates between people with disabilities (PWDs) and people without disabilities (PWODs) indicate that PWDs continue to face barriers and challenges to employment opportunities. The research problem is the underrepresentation of PWDs in leadership positions within business cultures and persistent barriers and challenges faced by human resource managers (HRMs) and leaders concerning their hiring and retention. The purpose of this qualitative descriptive study was to explore the varying perspectives of business leaders with disabilities (LWDs) and HRMs concerning the barriers and challenges associated with hiring and retaining PWDs for leadership roles. Critical realism, universal design, and human …

Evolution Of Match Technical-Tactical Performance Indicators According To Age Category In Men's National Football Teams (World Cups 2003-2019), Sergio A. Caicedo-Parada, Enrique Ortega, Jose M. Palao

International Journal of Exercise Science

International Journal of Exercise Science 18(3): 575-590, 2025. Performance in football depends on different dynamic interactions between players that occur at technical, tactical, physical, psychological, or sociological levels. The objective of this study was to analyze the evolution of match technical-tactical performance indicators according to age category in men's national football teams (U-17, U-20 and senior). A non-experimental retrospective observational design was used. Variables studied were ball possession, goal chances, shots off target, shots on target, corner kicks, effectiveness; goals, offsides, fouls committed, yellow cards, red cards, and second yellow cards. Data were drawn from 917 matches (195 senior, 369 …

Educating Volunteers With Disabilities To Work At Sport Events - A Chance To Enhance Sport Participation?, Marlene Jobst, Christoph Kreinbucher-Bekerle

International Symposium of Adapted Physical Activity and International Symposium on Physical Activity and Visual Impairment and Deafblindness

Introduction

The participation in sport events can increase the social inclusion of people with disabilities. Whereas people with disabilities mainly take part as athletes, the perspective of volunteers with disabilities on sport events is not elaborated. However, training courses for volunteers with disabilities can prepare them to equally take part in sport events (Kappelides & Spoor, 2019; Misener & Darcy, 2014). The aim was to evaluate a training course and to analyse the perspective of sport assistants with disabilities and sport organisers in different sport events. The research approach allows for an understanding of both point of views since the …

Barriers To Sports Participation Amongst Youth Refugees With Disabilities In Kenya: A Case Of Kakuma Refugee Camp, Edinah Sabiri M/S, Masinde Muliro University Of Science And Technology

International Symposium of Adapted Physical Activity and International Symposium on Physical Activity and Visual Impairment and Deafblindness

Abstract

Sport participation among refugees affords numerous health benefits that include improved physical fitness, mental wellness and positive community integration. However, a large number of youths with disabilities from refugee background has been shown to disengage in sports due to their disability. The purpose of the study was therefore to investigate factors that constrain take up of sports by youth with disabilities in Kakuma refugee camp. Descriptive survey research design sought information from 150 males and 100 female youth aged 15 to 35 years selected through stratified random sampling from the four parts of Kakuma refugee camp complex. Self- administered …

Views From The Cheap Seats: Understanding The Key Motivators Behind Sport Volunteering, Nicholas Paul Smith, Tiberio Garza

The COSMA Journal

Sport volunteers are imperative to the success of sport mega events. Knowing why volunteers continue to help events was the purpose of this study. This study aimed to investigate the motivations of sport volunteers post Covid-19. Data were collected from 30 volunteers at the 2023 NCAA College World Series. Inductive qualitative analysis and descriptive statistics found that community support was the reason the respondents were most glad to volunteer. The findings offered insight into how communication factors between supervisors, law enforcement, and other volunteers affected volunteer motivation. The theoretical and practical implications of these results are discussed in more detail …

Book Review: Magic In The Air: The Myth, The Mystery, And The Soul Of The Slam Dunk, Andrew C. Sellers

Global Sport Business Journal

Book review of Mike Sielski's (2025) Magic in the Air: The Myth, the Mystery, and the Soul of the Slam Dunk.

Gsbj Editor's Note, Robert Mcdermand

Global Sport Business Journal

Editor's Note for Volume 10 (2025)

Professional Sport Venue Threats, Security Measures, And Technological Solutions, Brandon Allen, Laurajean Holmgren, Stacey A. Hall

Global Sport Business Journal

Several incidents involving large crowds have led venue security directors to adopt preventive strategies. Venue organizers should foster a safe and secure environment, which requires assessing risk levels, recruiting and training staff, exercising plans and protocols, and leveraging technology solutions. The purpose of this study is to explore professional sport venue threats, security measures, and technology utilization. Security directors (n=52) from five major sports leagues in the United States (MLB, MLS, NBA, NFL, and NHL) participated in the study. Key findings focus on staffing, training and development, fan behavior, and facility operations. Recommendations include investing in multiple strategies to enhance …

Sports And Physical Activity Of Poles In The Context Of Good Health And Well-Being As A Sustainable Development Goal, Elżbieta Biernat, Monika Piątkowska, Robert Podstawski

Baltic Journal of Health and Physical Activity

Investing in physical activity (PA) is vital for achieving sustainable development goals. We examine PA trends in Poland using data from Eurobarometer surveys conducted in 2013, 2017, and 2022. In 2022, 64.6% of Poles did not participate in sports, and 41.8% did not engage in non-sport PA. There is a concerning trend of increasing inactivity in sports (Chi²_2022/2017 = 34.64; p < 0.001; Chi²_2017/2013 = 56.98; p < 0.001) and non-sports PA (Chi²_2022/2017 = 18.3, p < 0.01 and Chi²_2017/2013 = 16.95, p < 0.01). Participation in sport and PA is influenced by individual, inter-personal, environmental, political, and global factors. Notably, there is an upward trend in interpersonal (e.g., club membership, volunteering), environmental (e.g., PA in parks/nature, at home), and political (e.g., dissatisfaction with local government actions) factors. Government intervention is crucial and requires: (1) establishment of an institution for leadership and advocacy of PA, (2) adoption of a cross-sectoral approach for a coordinated change, and (3) increased in-vestment in monitoring systems to track the impact of interventions. These actions are essential for fostering a more active and healthier population in Poland.

Crossing The Line: How Larry Doby, Jack Johnson, And The Syracuse Eight Broke The Color Barriers And Demanded Equality In Sports, Joey O'Ryan Adams

Doctoral Dissertations and Projects

This dissertation examines how Jack Johnson, Larry Doby, and the Syracuse Eight broke racial barriers in sports. In this dissertation, the lives of several people who broke racial barriers in sports will be examined. First, there is the life and times of Jack Johnson, the first African American heavyweight boxing champion, known for his larger-than-life attitude and his willingness to live his life on his own terms. Then, Larry Doby will be explored. He was the second African American to break the color barrier in Major League Baseball and the first to do so in the American League. Lastly, the …

A Multidimensional Model Of Attitudes Toward Sponsorship, Zachary C. T. Evans, Terry Eddy

Global Sport Business Journal

Sport sponsorship is an important marketing tool, with many of its elements having received previous research attention. Although researchers have examined attitudes toward sport sponsorship, the theoretical grounding of attitudes is often incomplete, and theoretically distinct terms are frequently used interchangeably (e.g., attitudes and beliefs). The purpose of this study was to critically examine the literature regarding attitudes toward, and beliefs about, sponsorship to review the common frameworks utilized in examining the constructs, and analyze their theoretical appropriateness. A systematized review methodology was undertaken, through which a definition for attitude toward sponsorship was developed using the tripartite framework for attitude …

2025 Gsba Conference Abstracts, Robert Mcdermand

Global Sport Business Journal

2025 GSBA Conference Abstracts

Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms

Theses and Dissertations

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tournaments. Specifically, it examines the role of content type (match, behind-the-scenes, off-the-pitch, promotional), marketing orientation (organic, sponsored, collaborative), and post format (reel, carousel, photo, graphic) in shaping audience interaction.

Using an explanatory sequential mixed methods approach, the study analyzed 674 Instagram posts (276 CAFWCL, 398 CAFCL) and conducted semi-structured interviews with five digital sports professionals, including CAF digital …