Digital Commons Network^™

How Generative Ai Is Shaping The Future Of Marketing, Dhruv Grewal, Cinthia B. Satornino, Thomas Davenport, Abhijit Guha

Faculty Publications

Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen AI will influence how marketers interact and communicate with customers, help create and deliver marketing content (text, images, and video), and inform methods for researching and developing new products and services. In both service and sales settings, Gen AI will affect customers directly and significantly. Therefore, marketers, researchers, and public policy makers require a clear understanding of Gen AI and its potential, as well as its limitations. To assist marketers in thinking through the adoption and implementation of Gen AI, the current article presents a …

Meretseger: A Reexamination, Parker M. Anderson

Theses and Dissertations

Meretseger, “She Who Loves Silence,” the cobra goddess of the Theban necropolis and local deity of Deir el-Medina, is well attested for in the New Kingdom. This single sentence makes up most of the information in publications today, derived from Bernard Bruyère’s Mert Seger à Deir el Médineh (1929-1930), the only study dedicated to the “Mistress of the West.” Since then, new evidence has been found after 1930 and has not been compiled into a single publication until now. This thesis will reexamine Meretseger to form a more accurate, up-to-date study of her attestations and iconographic representations and trace her …

“Know What I’M Sayin’?”: Advocating Hip-Hop As A Primary Source For Historical Scholarship, Christopher Smith

Electronic Theses and Dissertations

Rap, hip-hop’s most characteristic element, evolved from cultural practices combining in New York and spread across the United States in the latter half of the twentieth century. This thesis argues in favor of the use of rap as primary source material in future historical research. Authenticity has always surrounded hip-hop, making rap a window into artists’ perspectives. Storytelling traditions in rap’s roots allow for fiction’s use as a tool to discuss reality in lyrics. To demonstrate rap’s strengths as a primary source, the thesis examines Let’s Get Free, dead prez’s 2000 debut album. The song “They Schools” is dissected section-by-section …

An Investigation Into Two Mathematics Score Reports: Problem Solving Measure (Psm) And Measurement Of Academic Progress (Map), Benjamin Lawson, Jonathan D. Bostic

Mid-Western Educational Researcher

K-12 teachers and staff need high-quality score reports that accurately report students’ results. However, research about score reports that K-12 teachers and staff use indicates that they infrequently are given opportunities to share feedback to developers. To address this, we gathered feedback from teachers and administrators, in an explanatory sequential design of a mixed-methods study. A purpose of the study was to examine score report quality from two mathematics assessments. Two researchers surveyed in-service professionals (n = 34) about two score reports. Then, we conducted follow-up interviews (n = 6) to further unpack what school personnel find valuable and useful …

New Directions For Alcohol Interventions As Sanctions, Brendon M. Soltis

MAGIS: Student Development Journal

This study examines the efficacy of TRAC 1, alcohol educational session. The results will determine if the class stimulates behavior change and will provide implications to modify the program model. The participants (n=24) have been found responsible for an alcohol policy violation and as a result attended an alcohol class in the past academic year. The data analysis grouped survey questions into clustered themes: behavior change, knowledge retention, and the conduct process experience. Within each theme, demographic variables were used as lenses to hone in on certain population experiences as well as address issues of diversity, equity, and social justice. …

Behind Colored Lines: Exploring Gender Identity Development For Queer Students Of Color, Cobretti D. Williams

MAGIS: Student Development Journal

While institutions of higher learning are seeking ways to optimize diversity efforts, there is a specific absence in support for students with intersecting identities. For queer students of color, developing in multiple communities, while experiencing internalized oppression, can be a difficult task without proper commitment from colleges and universities. Considering the cultural identities of many queer students of color, socialization, and enforcement of cultural norms can restrict opportunities to enact and acknowledge inclusive gender practices and exploration. In order to learn about the experiences of queer students of color and their exploration of gender identity and expression, a qualitative study …

The Profession, Politics, And The Pipeline: The Mentoring Experiences Of Women Of Color In Student Affairs, Lakeisha Jackson

MAGIS: Student Development Journal

This paper examines the mentoring experiences of women of color in student affairs and how that impacts their pipeline through the profession. The participants in this study are all alumnae of the same master’s program and work in various functional areas. The particular focus of this study is on women who are newer in their careers and can provide a more recent look at their experience entering the professional pipeline and how they are using mentoring to navigate a multitude of issues. The literature provides insight into professional development within the field, what this looks like for women of color …

Prevent Defense: Trade Secret Protection In Professional Sports, Kevin Paule

Florida Entertainment and Sports Law Review

Data has never been more important in professional sports. On the field, players obsess over advanced statistics and the use of analytics. Off the field, front offices use newfound statistics and modeling to gain a competitive edge in setting starting lineups, drafting players, and structuring contract extensions. Stadium scoreboards and baseball cards now prominently display statistics that were an afterthought a generation ago. Thus, with this growth in analytics comes a need for teams and leagues to protect their information. Trade secret disputes are nothing new—companies have always taken efforts to protect their secrets and limit unfair competition. But, with …

Pga Tour's Anti-Trust Issues Come To A Head In The Liv Golf Controversy, Luke Haber

Florida Entertainment and Sports Law Review

Professional sports leagues have seen competitor leagues arise in the past—the WHL and the NHL; the AFL and the NFL; the ABA and the NBA; and now, LIV Golf and the PGA Tour. The professional golf landscape hopes the current divide will be solved by a merger between the PGA Tour and LIV Golf, however the PGA Tour faces unique challenges. The Tour currently classifies its players as independent contractors but retain a high degree of control over the players’ media rights and ability to play in professional golf events outside of the Tour. Additionally, critics have pointed to the …

(Anti)Competitive Football Leagues, Garry A. Gabison

Florida Entertainment and Sports Law Review

This Article discusses recent decisions from the European Court of Justice dealing with football (soccer) leagues and their governing bodies. Governing bodies adopt a number of rules allegedly necessary for the good functioning of their leagues. However, many of these rules violate the competition laws. One way to circumvent competition scrutiny is through multi-club ownership. This business model may become more attractive given these recent decisions. This business model may, however, deplete the trust we have in sport competitions. More effective merger regulation may well be the last savior of sporting competition.

Pay To Cosplay: The Law Of Characters, Costumes, Masks, And Props, Bobby Desmond

Florida Entertainment and Sports Law Review

Cosplay, the act of dressing up as a fictional character, has existed for nearly a century but has only recently transformed into a full-fledged career. While very few lawsuits have been filed against cosplayers in the United States and only two countries have considered legislation directly regulating cosplay, lawyers should prepare to represent individuals and businesses on a variety of legal issues as this sector of the entertainment industry grows. This Article provides cosplayers and their lawyers with insights on the types of claims that are most likely to be asserted by rightsholders, the potential defenses that may be raised …

Markets, Mergers, And Mixed Martial Arts, Tracey Lesetar-Smith

Florida Entertainment and Sports Law Review

A commentary about professional sports in terms of markets and mergers with a focus on Tracey Lesetar-Smith's experience working with NASCAR, Viacom and Bellator.

The Living Document, Camilla Lyckblad

Proceedings from the Document Academy

This physical interactive art piece of thesis research in progress aims to deepen comprehension of information behavior in clinical contexts, where the contemporary medical record, with its increasing digital properties such as open record access for patients, can be viewed as an entity that both listens and influences. The art piece sheds light on the complex dynamics of truth within clinical environments, where patients and healthcare professionals might selectively disclose or withhold information, aiming to protect both patient, clinician and the information itself. Set within a small, dimly lit room, the exhibit features eight aged medical records, each inscribed with …

Neo-Documentation’S “Copernican Revolution” Upon Information Science, Ronald E. Day

Proceedings from the Document Academy

The article discusses neo-documentation's "Copernican Revolution" upon information science from the aspect of Heideggerian phenomenology and a documentality of relation and emergence.

Conceptual Curiosity: Sense(Un)Making, Rebekah L. Cowell

Proceedings from the Document Academy

Across disciplines, sensemaking is a theoretical and methodological research program, over forty years in development, that has been treated as a framework for understanding how humans behaviorally respond to external information sources and interpret to construct and actualize actionable outcomes; however, sensemaking is an interlinking process that does not operate in singularity–behaviorally or actionably–it is neurobiological (autonomous drive), cognitive (perceptual and predictive), and psychological (congruency in meaning).

This paper enlarges the conceptual framework for studying sensemaking and redefines it by addressing what sensemaking is, does, and needs. At the core of this conversation is addressing the absence of knowledge and …

Space And Context: Exploration Of Information Experience And Document Experience, Carrie A. Boettcher

Proceedings from the Document Academy

This paper explores documents that are recorded and cataloged, but the original is a one-of-a-kind phenomenon that only exists once. It ponders where information ends, and document begins and the concepts of space and context that contribute to the shape or structure of the document. Specifically, the confidential counseling session, only experienced by the individuals present during the session, repeated but not duplicated, and how information and documents contribute to understanding of the counseling session.

Documenting Sensation: Reimagining Urban Data For Equity And Sustainability, Nathan R. Johnson, Meredith A. Johnson

Proceedings from the Document Academy

This paper explores the historical and contemporary practices of documenting urban planning in Tampa Bay, emphasizing the role of sensory experiences in fostering sustainable and equitable development. Using the 1989 Future of Hillsborough Transportation Concepts white paper as a case study, the research critiques the dominance of efficiency-focused documentation in urban policy. This study highlights how such frameworks often neglect cultural and sensory dimensions critical to community well-being. The research calls for a shift towards documenting sensory experiences, drawing on the concept of the sensorium, to bridge the gap between technical data and lived urban experiences. The paper argues that …

Framing Motions: Thoughts On Proximity & Recorded Motions, With A Demonstration Using Moving Image Choreographic Documents, Jodi Kearns, Brian C. O'Connor

Proceedings from the Document Academy

A demonstration of a multifaceted documentation method for combining captured frames of dance motions, a vetted dance notation language set as closed captions, and guiding choreographer notes into a fixed form sufficiently descriptive, creative, and suitable for representing dance in a form that upgrades how legislators think about choreographic works. This demonstration is informed by historic representations of the proximities of still frames in sequence and seeks conceptual proximity to this frame-work.

Time And The Catalogue, Alec Mullender

Proceedings from the Document Academy

This paper explores the multiple ways in which concepts of time are incorporated in cataloguing and classification to see how these temporal concepts influence how material is organised in library space. It discusses multiple concepts, including the structural influences of the capitalist ‘exchange-view’ of time in how the discipline is organised and its incorporation into the so-called ‘universal’ cataloguing systems. The continued issues of obsolescence within cataloguing systems as language and concepts constantly evolve, and how these are integrated into the systems themselves. The paper also discusses the semantic difficulties with how time itself is expressed within cataloguing systems, as …

Thinking With Our Grandmothers: Past, Epidata, And Future In Designing A Proximity Affordance, Laurie J. Bonnici, Brian C. O'Connor, Gary Samson

Proceedings from the Document Academy

This paper examines the limitations of historical documentation, focusing on the lives of mill girls in Manchester, New Hampshire’s textile mills through photographic images and family memories. While photographs, like those by Lewis Hine, provide insight into the physical conditions and harsh realities faced by young workers, they do not capture the inner lives of child laborers or the broader social context shaping their experiences. The authors highlight the shortcomings of traditional archival practices, particularly the subject headings applied to Hine’s photographs, which fail to reflect the complexities of mill girls' lives. Drawing on personal perspectives from the authors—whose grandmothers …

Documents In The Age Of Non-Human Agency, Bernt Ivar Olsen-Kristiansen Dr, Niels W. Lund

Proceedings from the Document Academy

As documents are inherently tied to humans and their expressions (Lund 2024), facilitating communication across time and space, we might have historically reflected on the implications of inserting a computer or information system between humans. If we envision the human as a handyman engaged in technical engineering, we can comprehend the development of AI, Artificial Intelligence, as part of a much longer history of creating instruments and machines to support human endeavors. These include the printing press, musical instruments, steam engines, typewriters, microphones, and progressing to digital musical instruments that create their own music.

Yet, it remains humans who craft …

The Norwegian Public Library Of The Future – What Are The Challenges To Meet?, Roswitha Skare

Proceedings from the Document Academy

This article examines the future challenges facing Norwegian public libraries in light of legislative changes and evolving societal needs. Since the Public Library Act of 1986, with updates in 2014, libraries are mandated to be accessible cultural and educational centers. The 2019 national library strategy further emphasizes their role in public enlightenment and community engagement, particularly in the digital age. Despite high usage rates, challenges remain in attracting non-users and enhancing digital services. The article highlights the need for libraries to adapt to an aging population and to expand their role in public health, digital literacy, and community resilience. It …

Imagining The Future Of Records Management: An Analysis Of The Srikandi In Indonesia Through Documentation Studies, Suprayitno Suprayitno, Rahmi Rahmi, Zulfatun Sofiyani

Proceedings from the Document Academy

The SRIKANDI application, a cornerstone of Indonesia's digital records management initiative, embodies the nation's commitment to modernizing governance through electronic systems. This study employs Niels Windfeld Lund’s Complementary Documentation Analysis Model to dissect SRIKANDI'S evolution (diachronic analysis) and its current state (synchronic analysis), offering a comprehensive understanding of its role in Indonesia's e-government landscape. Diachronically, SRIKANDI'S development reflects a strategic shift from fragmented, standalone applications towards a unified, interoperable platform, as mandated by Presidential Regulation No. 95 of 2018. This transition aims to streamline government processes, reduce redundancy, and enhance budget efficiency. Synchronically, SRIKANDI is evaluated as a digital platform …

Qr Code Automatic Guiding Plus Of Museum Ugm Indonesia: Visitors’ Survey From The Concepts Of Museum Communication And Niels Windfeld Lund’S Complementarity Document, Ciwuk Musiana Yudhawasthi, Yeni Azharani, Djaliati Sri Nugrahani

Proceedings from the Document Academy

Modern technology has been proven to be present in various fields, and this phenomenon interests many organizations to benefit from sustainability and stability, including what contributes to creating a healthy and safe living environment for the people. One of the museums in Indonesia has been applying the technology: Museum Universitas Gadjah Mada (Gajah Mada University) or Museum UGM in Yogjakarta. The museum has recently launched QR Code Museum Automatic Guiding Plus (UGM QR Code), a revolutionary technology, containing navigation, guidance, and narration about the collections on display using a QR Code scanner on a smartphone. This technology gives visitors access …

Relevance, Works And Context Engineering, Michael K. Buckland, Wayne De Fremery

Proceedings from the Document Academy

Relevance is regarded as centrally important in documentation and information science but has resisted satisfactory definition. The literature presents vague, subjective descriptions and/or operational definitions based on untenable theoretical assumptions. The “work” is a similarly central and poorly defined concept in bibliographic theory and cataloguing. This short essay summarizes previous scholarship that reformulates concepts of relevance in information science as functions of use and works in bibliographic theory as useful sets of objects. Conceptual utility in both cataloging theory and information science is sought by developing descriptive models that attend to the positionality and temporality of “works” and “relevance” as …

The Mutability Of Personal Documents And Mediated Memories As We Age: A Collaborative Reflection, Vanessa Reyes, Bhuva Narayan, Annemarie Zijlema, Mary Anne Kennan

Proceedings from the Document Academy

How do our personal documentation practices change as we age, and how can we create and save personal evidence of ourselves for our family’s future? All of us continually accumulate information about ourselves in our everyday lives, intentionally, incidentally, or otherwise, for self-presentation, self-fulfillment, reminders of our past, reinforcing identity, as a hobby, for personal documentation, or for peace of mind. Increasingly, this evidence is in digital form, and often in the cloud. The authors use a collaborative autoethnography and narrative methodology, as outlined by Ford (2020), to document how aging affects our personal documentation and our memories. In the …

Beyond The 'Idols Of The Marketplace': Managing Semantic Change In Research, Christopher B. Rauch, Hyung Wook Choi, Mat Kelly

Proceedings from the Document Academy

Semantic change refers to the process by which words acquire new meanings over time or in different contexts, particularly as they transition between disciplines. This shift in meaning, especially when words are adopted as terms in multiple academic areas, often leads to confusion and ambiguity. This study focuses on the terms "agent" and "ontology," tracing their semantic evolution over time and across disciplines to understand how their meanings differ between fields such as philosophy, law, and artificial intelligence. Drawing on insights from Boon and Van Baalen's metacognitive framework, the analysis demonstrates how understanding these differences can help prevent miscommunication.

The Meaning Of Collections For The Identity Of University Libraries: The Document Concept As A Tool For Understanding, Hanna Hallnäs

Proceedings from the Document Academy

Historically, university libraries have been defined by the collections they housed and it was the collection that formed the basis of their identity and organization. However, societal developments have shifted this focus, leading to significant changes in both the content and conditions of these collections. What was once predominantly characterized by printed materials has now transitioned to primarily electronic resources. This paper explores how the concept of documents can be utilized to examine the identity of contemporary university libraries. Specifically, it employs David Levy’s notion of documents as ‘talking things,’ examining their relationship to various genres and rhythms. Furthermore, the …

One Object, Fluctuating Trajectories: Harnessing The Document Future Of Premodern Manuscripts, L.P. Coladangelo, Rose A. Mccandless

Proceedings from the Document Academy

Using copy theory as a framework to explore document surrogacy and simulation, this paper discusses premodern manuscripts as a case study for understanding relevant aspects of temporality and materiality in the experience of documents to speculate on the nature of immersive documents of the future. This speculation is powered on mapping and synthesizing the paths of interconnected temporal and material change manuscripts have followed by examining multiple “versions” of these documents based on various contexts of use and access and technological innovations. As hand copied documents of similar texts, premodern manuscripts are posited as both copies and originals depending on …

Solidaristic Grief: A Framework For Political Organizing, Gabe K

Tapestries: Interwoven voices of local and global identities

My purpose in this article is to outline the potential of grief to be foundational to a collectivist politics of solidarity and interdependence. Drawing on research in human psychology, I will argue that because people form core beliefs based more on emotion than rationality, movements for justice and equality must utilize emotion to convince people to dedicate time and energy to helping their cause. Defined in this article as a process of reconstructing one’s “world of meaning” and very identity in the face of loss, grief is by nature transformative. Grief also challenges atomistic conceptions of individuality to reframe how …