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Articles 1051 - 1080 of 73538
Full-Text Articles in Entire DC Network
Social Media And User-Centric Approach: A Comprehensive Exploration, Suresh Madhavrao Manekar
Social Media And User-Centric Approach: A Comprehensive Exploration, Suresh Madhavrao Manekar
Library Philosophy and Practice (e-journal)
The communication industry has skilled a significant model shift in recent times because of the ubiquitous impact of social media (Smith, 2021). In addition to reforming interpersonal communication, these platforms have emerged as vital channels for the dissemination of information and the development of societies (Jones et al., 2020). This chapter explores the transition towards a user-centric approach and the development of social media stages over time. This investigation is built upon the user-centric approach, which prioritises the customization of digital experiences according to individual preferences. It is crucial to grasp the multi-layered effects of social media on group domains, …
Effects Of Mars Global Simulant (Mgs-1) On Growth And Physiology Of Sweet Potato: A Space Model Plant, Karthik Chinnannan, Prapooja Somagattu, Hyndavi Yammanuru, Padma Nimmakayala, Manohar Chakrabarti, Umesh K. Reddy
Effects Of Mars Global Simulant (Mgs-1) On Growth And Physiology Of Sweet Potato: A Space Model Plant, Karthik Chinnannan, Prapooja Somagattu, Hyndavi Yammanuru, Padma Nimmakayala, Manohar Chakrabarti, Umesh K. Reddy
School of Integrative Biological & Chemical Sciences Faculty Publications
Growing food autonomously on Mars is challenging due to the Martian soil's low nutrient content and high salinity. Understanding how plants adapt and evaluating their nutritional attributes are pivotal for sustained Mars missions. This research delves into the regeneration, stress tolerance, and dietary metrics of sweet potato (Ipomoea batatas) across different Mars Global Simulant (MGS-1) concentrations (0, 25, 50, and 75%). In our greenhouse experiment, 75% MGS-1 concentration significantly inhibited sweet potato growth, storage root biomass, and chlorophyll content. This concentration also elevated the plant tissues' H2O2, proline, and ascorbic acid levels. Higher MGS-1 exposures (50 and 75%) …
Primary Care Clinicians' Prescribing Patterns Of Reduced-Dose Direct Oral Anticoagulants For Extended-Phase Venous Thromboembolism Treatment, Danielle Groat, Karlyn A Martin, Rachel P Rosovsky, Kristen M Sanfilippo, Manila Gaddh, Lisa Baumann Kreuziger, Elizabeth Federici, Scott C Woller
Primary Care Clinicians' Prescribing Patterns Of Reduced-Dose Direct Oral Anticoagulants For Extended-Phase Venous Thromboembolism Treatment, Danielle Groat, Karlyn A Martin, Rachel P Rosovsky, Kristen M Sanfilippo, Manila Gaddh, Lisa Baumann Kreuziger, Elizabeth Federici, Scott C Woller
2020-Current year OA Pubs
The direct anticoagulants (DOACs), apixaban and rivaroxaban, are used for extended-phase treatment of venous thromboembolism (VTE) and have labeling for dose reduction for this indication. The objective of this study was to better understand primary care clinician prescribing patterns of apixaban and rivaroxaban for extended-phase anticoagulation. We conducted a 21-question survey targeting members of the American College of Physicians and United States Veterans Administration anticoagulation management services. Survey questions covered prescribing behaviors for dose reduction of apixaban and rivaroxaban for extended VTE treatment, as well as questions related to the respondent's practice setting. We used logistic regression to assess associations …
Do Athletic Scholarships Impact Academic Success Of Intercollegiate Student-Athletes: An Exploratory Investigation, Paul R. Milton, Dana Freeman, Lisa M. Williamson
Do Athletic Scholarships Impact Academic Success Of Intercollegiate Student-Athletes: An Exploratory Investigation, Paul R. Milton, Dana Freeman, Lisa M. Williamson
Journal of Issues in Intercollegiate Athletics
The purpose of this study was to identify whether athletic scholarships play a role in academic success by determining if there was a difference in academic performance between male and female athletic scholarship student-athletes and non-athletic scholarship student-athletes as measured by cumulative collegiate GPA. A secondary purpose of the study was to compare male and female athletic scholarship student-athletes and non-athletic scholarship student-athletes as measured by cumulative collegiate GPA. The chi-square test of homogeneity was used to determine that a significant difference in GPA of scholarship and non-scholarship student-athletes does exist. The results also identified a significant difference existed in …
Maximizing Organizational Effectiveness: Ncaa Division Iii Administrator Core Values And Departmental Culturization, Coyte G. Cooper, Erianne A. Weight
Maximizing Organizational Effectiveness: Ncaa Division Iii Administrator Core Values And Departmental Culturization, Coyte G. Cooper, Erianne A. Weight
Journal of Issues in Intercollegiate Athletics
The purpose of this study was to explore Division III athletic administrator perceptions of organizational values through a lens of core value culturalization literature. Survey methodology was utilized to garner responses from 192 Division III head athletic directors [n = 75] and lower level (senior, associate, or assistant) athletic directors [n = 117]. Cumulative administrator emphasis on the “student-athlete experience” and “academic excellence” as top priorities demonstrates support that the mission of these Division III departments is to provide student-athletes with a high quality educational experience both in the classroom and in athletic competition (NCAA Division III, 2011). Analysis of …
Examining The Effects Of Relationship Quality And Calculative Commitment On Sport Consumer Behaviors For Intercollegiate Athletics, Ryan T. Wang, Cony M. Ho, James J. Zhang
Examining The Effects Of Relationship Quality And Calculative Commitment On Sport Consumer Behaviors For Intercollegiate Athletics, Ryan T. Wang, Cony M. Ho, James J. Zhang
Journal of Issues in Intercollegiate Athletics
The purpose of this study was to examine the effects of relationship quality and calculative commitment on sport consumers’ game attendance, donation intentions, and customer referral in the context of intercollegiate athletics. Relationship quality was operationalized as a higher-order construct containing trust, satisfaction, and affective commitment (De Wulf, Odekerken-Schröder, & Iacobucci, 2001). Calculative commitment, on the other hand, was conceptualized as a cost-induced commitment between relationship partners (Geyskens, Steenkamp, Scheer, & Kumar, 1996). Based on previous studies, a 29-item instrument was developed, and modifications were made to adapt it to intercollegiate athletics. Research participants (N = 350) were consumers of …
The Perceptions And Effects Of Community Service Participation Among Intercollegiate Men’S Basketball Players, Brittney D. Jarvie, Amanda L. Paule-Koba
The Perceptions And Effects Of Community Service Participation Among Intercollegiate Men’S Basketball Players, Brittney D. Jarvie, Amanda L. Paule-Koba
Journal of Issues in Intercollegiate Athletics
Due to the varied community service opportunities offered to intercollegiate student- athletes at many institutions in the United States (NCAA, 2011), it is important to understand the effects and perceptions of these experiences on these student-athletes. Yet, despite the vast opportunities for student-athletes, there is a lack of research on the results and impact of student-athlete participation in community service. This case study presents data that highlights the outcomes of community service participation as specified by the participants, which are categorized in eight themes: Coach Support, Enjoyment, Helping Hand, Leadership, Lessons Learned, Motivation, Staying Connected, and Togetherness. These themes were …
The Influence Of Selected Variables On Ncaa Academic Progress Rate, James E. Johnson, Roger D. Wessel, David A. Pierce
The Influence Of Selected Variables On Ncaa Academic Progress Rate, James E. Johnson, Roger D. Wessel, David A. Pierce
Journal of Issues in Intercollegiate Athletics
The Academic Progress Rate (APR) was created in 2004 to measure the real-time academic culture of NCAA Division I college athletic teams. During its short existence, the APR has become one of the leading academic metrics from which teams are evaluated. Given the lack of empirical data on APR, the purpose of this study was to determine if selected variables were correlated with, and were significant predictors of, single year APR scores. Ten independent variables were used to evaluate the dependent variable of APR from a sample of 652 NCAA Division I first-year student-athletes. Pearson correlations revealed APR scores were …
To Name It Or Not Name It: Consumer Perspectives On Facility Naming Rights Sponsorship In Collegiate Athletics, Kenneth K. Chen, James J. Zhang
To Name It Or Not Name It: Consumer Perspectives On Facility Naming Rights Sponsorship In Collegiate Athletics, Kenneth K. Chen, James J. Zhang
Journal of Issues in Intercollegiate Athletics
Collegiate athletics have become increasingly attractive for sponsorship investments, a trend that has also created some potentially negative side effects. How university stakeholders, such as students, perceive and respond to stadium naming rights sponsorship is a major concern to administrators of both athletic programs and business corporations. This study investigates students’ beliefs about naming rights sponsorship, their attitudes toward commercialization, team and stadium identification, and perception of financial status, as well as how these factors affect naming rights sponsorship outcomes regarding attitude toward sponsor, purchase intention of sponsor’s product, and willingness to attend sporting events. A theoretical model was proposed …
Reviewing The Public Discourse Of The Division I (Football Bowl Subdivision) Playoff Issue Pre-Bcs: A Historical Analysis Of Core Event Stakeholder Perspectives, Chad Seifried
Journal of Issues in Intercollegiate Athletics
Opinions from the various stakeholders of the Division I Football Bowl Subdivision (FBS), such as conference commissioners, university presidents/chancellors, bowl executives, and coaches, are numerous and well documented by the popular media since the establishment of the Bowl Championship Series (BCS) in 1998. The public discourse offered by the various popular media sources significantly influenced the behaviors and perspectives of others on the prospects of a Division I FBS playoff before the BCS. Few academic and historical reviews of the core event stakeholders (i.e., athletic directors, coaches, and players) involved with the playoff debate have been formally organized prior to …
Development Of A College Readiness Screening Measure For Student Athlete Recruits, Allison Lombardi, Robyn Conley Downs, Andrew Downs, David Conley
Development Of A College Readiness Screening Measure For Student Athlete Recruits, Allison Lombardi, Robyn Conley Downs, Andrew Downs, David Conley
Journal of Issues in Intercollegiate Athletics
The National Collegiate Athletic Association recommends student athlete recruits be screened for academic preparation using high school grade point average (GPA) and college admission exam scores under the assumption these indicators will sufficiently predict college academic performance. In this study, the Student Athlete Pre-Screening Questionnaire (SA- PSQ) was developed based on a pre-existing measure of college readiness designed for high school students. The SA-PSQ allows for reliable and valid assessment of college readiness knowledge and skills that are aligned with the expectations of college faculty. Results of a discriminant function analysis revealed an optimal combination of 16 items that predict …
Challenges For Supporting Student-Athlete Development: Perspectives From An Ncaa Division Ii Athletic Department, Calvin Nite
Challenges For Supporting Student-Athlete Development: Perspectives From An Ncaa Division Ii Athletic Department, Calvin Nite
Journal of Issues in Intercollegiate Athletics
Limited research has been undertaken to understand the Division II level of college athletics and the challenges confronting universities and athletic departments operating at this level. Of particular importance, there is a paucity research examining the level of support that athletic departments and universities can offer their student-athletes for their overall growth and development. The purpose of this exploratory study is to examine some of challenges for an NCAA Division II athletic department regarding its ability to support the overall growth and development of its student-athletes. To achieve this, I conducted a qualitative case study at a private Division II …
Scoreboard, Baby: A Story Of College Football, Crime, And Complicity, (Reviewed By) Ellen J. Staurowsky
Scoreboard, Baby: A Story Of College Football, Crime, And Complicity, (Reviewed By) Ellen J. Staurowsky
Journal of Issues in Intercollegiate Athletics
No abstract provided.
Bowled Over: Big-Time College Football From The Sixties To The Bcs Era, (Reviewed By) William Broussard
Bowled Over: Big-Time College Football From The Sixties To The Bcs Era, (Reviewed By) William Broussard
Journal of Issues in Intercollegiate Athletics
No abstract provided.
University Selection Factors For Division Ii Softball Student-Athletes, Tracy L. Jordan, Jordan I. Kobritz
University Selection Factors For Division Ii Softball Student-Athletes, Tracy L. Jordan, Jordan I. Kobritz
Journal of Issues in Intercollegiate Athletics
The purpose of this study was to determine which factors most influence the selection of an institution for student-athletes competing on National Collegiate Athletic Association Division II softball teams. Sixty-nine student-athletes from an NCAA Division II Conference in the southwest participated in this study. The Strength of University Selection Factors survey, made up of 24 items, was used to investigate six university selection factors: (a) family and friends, (b) location of the institution, (c) academic characteristics, (d) softball program, (e) financial aid, and (f) coaching staff. The frequency, percentage, mean, and standard deviation were determined for each survey item. The …
The Effects Of An Institution’S Athletic Success On The Future Freshmen Application Pool At Ncaa Division Ii Universities, Joshua Castle, Robert Kostelnik
The Effects Of An Institution’S Athletic Success On The Future Freshmen Application Pool At Ncaa Division Ii Universities, Joshua Castle, Robert Kostelnik
Journal of Issues in Intercollegiate Athletics
This exploratory study investigated the relationship of intercollegiate athletic success to the quantity of the freshmen application pool and the quality of first time enrolled freshmen at National Collegiate Athletic Association (NCAA) Division II institutions. Aggregate data from the fourteen member institutions of the Pennsylvania State Athletic Conference (PSAC) and the Pennsylvania State System of Higher Education (PASSHE) served as the subjects for this study. All the institutions included in this study are members of the NCAA and classified as Division II universities. A correlation model was used to analyze the relationships between athletic success and the quantity of the …
Third Time’S A Charm: The Case Of Tennessee’S Four Junior Football Players Who Endured Three Different Head Coaches In Three Seasons, Joshua R. Pate, Sarah. E. Stokowski, Robin Hardin
Third Time’S A Charm: The Case Of Tennessee’S Four Junior Football Players Who Endured Three Different Head Coaches In Three Seasons, Joshua R. Pate, Sarah. E. Stokowski, Robin Hardin
Journal of Issues in Intercollegiate Athletics
For college student-athletes enduring multiple head coaching changes during their careers, challenges include changes in the level of competition, lifestyle pressures, identity issues, loss of support system, and changes in training environment. Student-athletes are required to build relationships with a new head coach while facing issues with loneliness, frustration, discouragement, self-doubt, and feelings of decreased self-worth. This unique case study examined the transitions of junior student-athletes at the University of Tennessee who played for three different head coaches. Themes that were constructed from challenges the student-athletes faced were: Trust, Individual and Team Strength, and Future. A tremendous amount of effort …
Leadership And Facilitating An Intercollegiate Athletic Department Merger, Lisa A. Kihl, Vicki Schull
Leadership And Facilitating An Intercollegiate Athletic Department Merger, Lisa A. Kihl, Vicki Schull
Journal of Issues in Intercollegiate Athletics
Leadership is an important aspect in facilitating an organizational merger. Research indicates that each merger presents a different objective and thus a variety of challenges that require different forms of leadership. Further, the merger type and merger stage influences leadership required to facilitate the merger process. This study examined merger challenges and leadership employed to assist an intercollegiate athletic department merger. Using a single qualitative case study design (i.e., interviews with 57 stakeholders and documents), the findings showed transition leadership challenges included an absence of leadership and stakeholder uncertainty, and the central integration leadership challenge was strategic planning. Transition leadership …
Social Media And The College Football Audience, Galen Clavio
Social Media And The College Football Audience, Galen Clavio
Journal of Issues in Intercollegiate Athletics
Despite the recent growth of social media as a communication and marketing tool, very little research has been conducted on college athletics audiences and their usage of online tools such as Facebook, Twitter, and YouTube. Data from a survey conducted on an FBS school's football fans were statistically analyzed, with demographic and other data utilized in examination of traditional and online media usage. The study discovered significant differences in traditional and social media use in relation to demographic factors such as age, income, and alumni status. Media such as Twitter and podcasts tended to be generally unpopular among fans, while …
Playing Video Games As A Supplement To Identity: Insights On Former College Athlete Transitions, Matthew T. Bowers
Playing Video Games As A Supplement To Identity: Insights On Former College Athlete Transitions, Matthew T. Bowers
Journal of Issues in Intercollegiate Athletics
Traditionally, researchers of sport and physical activity have considered playing video game to be an obstacle toward optimal health and social outcomes for youth. This study, however, posits video game play not as antithetical to health and physical activity, but as a meaningful forum utilized by former intercollegiate athletes to maintain salient aspects of their sport identities. Through a grounded theory analysis of a sample of 13 former intercollegiate athletes, this study takes initial steps toward a nuanced understanding of the manner in which video games can assist intercollegiate athletes who are transitioning out of elite athletic competition. The findings …
From Rhetoric To Reality: Ncaa Division I Athletic Department Mission Statements And Student-Athlete Community Service Efforts, Emily J. Andrassy, Jennifer E. Bruening
From Rhetoric To Reality: Ncaa Division I Athletic Department Mission Statements And Student-Athlete Community Service Efforts, Emily J. Andrassy, Jennifer E. Bruening
Journal of Issues in Intercollegiate Athletics
With the growing emphasis in higher education on developing character and social responsibility, the NCAA CHAMPS/Life Skills program commitment to service is of interest as it encourages the development of well-rounded student athletes. In framing the current study, the researchers focused on how the communication of an athletic department’s mission impacts the community service activities for athletes. Mission statements are used to communicate the central purposes of organizations (Bart, 1996) to various internal and external audiences. Through website content analysis, this investigation reveals the importance placed upon service across athletic departments through the mission, and determines the effect of such …
Attributions For Success And Failure In Athletic Administration Positions, Angela C. Henderson, Heidi Grappendorf, Laura Burton
Attributions For Success And Failure In Athletic Administration Positions, Angela C. Henderson, Heidi Grappendorf, Laura Burton
Journal of Issues in Intercollegiate Athletics
The under-representation of women in senior level athletic administration positions continues to attract the attention of scholars in sports studies. The most glaring lack of female representation occurs at the athletic director (A.D.) position, with women holding only 8.4% of those positions at the Division I level. Using the concept of causal attribution and role congruity theory, this project examined perceptions of success and failure of male and female candidates for either an athletic director or life skills director position. One hundred eleven female and 73 male (n = 191) administrators in athletics at the collegiate level participated. Contrary to …
The Football Factor: Shaping Community On Campus, Stacy Warner, Stephen L. Shapiro, Marlene A. Dixon, Lynn L. Ridinger, Scott B. Harrison
The Football Factor: Shaping Community On Campus, Stacy Warner, Stephen L. Shapiro, Marlene A. Dixon, Lynn L. Ridinger, Scott B. Harrison
Journal of Issues in Intercollegiate Athletics
Many American universities continue to invest in expensive intercollegiate football programs, and specifically cite the sport’s ability to foster a sense of community (SOC) as justification for the cost. This study sought to assess the importance of SOC and the influence of football on the cultivation thereof. A pre-post test design utilizing an online survey compared SOC levels for students (N = 886) before and after the implementation of Division I football on a large university campus. No significant differences were found in SOC levels before and after the football season (regardless of attendance). Post-test SOC perceptions differed based on …
A Comparison Of Optimism Levels And Life Stress Levels Among Ncaa Division I Athletes And Non Athletes, Eleanor Shearman, Daniel R. Czech, Trey Burdette, Tyler Mcdaniel, Barry Joyner, Drew Zwald
A Comparison Of Optimism Levels And Life Stress Levels Among Ncaa Division I Athletes And Non Athletes, Eleanor Shearman, Daniel R. Czech, Trey Burdette, Tyler Mcdaniel, Barry Joyner, Drew Zwald
Journal of Issues in Intercollegiate Athletics
Researchers suggest that optimistic individuals approach life situations with the belief that outcomes will be favorable, and are more likely to exhibit better coping mechanisms when dealing with adversity and stress (Carver, & Scheier, 1987; Karadeaus, Karvelis, Argyropoulou, 2007). Moreover, the cognitive adaptation theory suggests that optimistic individuals are more likely to make appropriate cognitive adaptations to stressful situations (Lightsey, 1994; Alloy & Clements, 1992). Results concerning collegiate athletic status, gender, optimism, and stress are mixed. The purpose of this study was to compare collegiate athletes and non athletes and gender on optimism and life stress. The present study utilized …
Internal Marketing Perceptions In Intercollegiate Athletics And Their Influence On Organizational Commitment, J. Michael Martinez, Jeffrey L. Stinson, Colby B. Jubenville
Internal Marketing Perceptions In Intercollegiate Athletics And Their Influence On Organizational Commitment, J. Michael Martinez, Jeffrey L. Stinson, Colby B. Jubenville
Journal of Issues in Intercollegiate Athletics
While scholars have previously focused on the external impact of marketing efforts in college athletics (e.g., Gladden, Irwin, & Sutton, 2001), little research has been done on the internal marketing orientation of collegiate sport properties and its respective impact on college sport. The purpose of this study is to determine the perceptions of internal marketing in college athletics and to examine if those perceptions have an effect on the level of organizational commitment among departmental employees. Survey methodology collected information from 248 athletic department administrators at NCAA FBS and FCS institutions. Results indicate that internal marketing orientation strongly influenced affective …
Ethics Matter: Ethical Orientations And Disparate Racial Outcomes In Elite Collegiate Athletic Programs, Todd Crosset, Kevin Filo, Joseph Berger
Ethics Matter: Ethical Orientations And Disparate Racial Outcomes In Elite Collegiate Athletic Programs, Todd Crosset, Kevin Filo, Joseph Berger
Journal of Issues in Intercollegiate Athletics
One issue facing the NCAA is the racial disparity in academic persistence (graduation rates). Previous research suggests that student perceptions of institutional fairness have an impact on academic persistence. Further, racial and cultural differences in the socialization processes of moral development influence perceptions of institutional fairness. Students who feel they are treated fairly are more likely to remain at an institution. Using both managerial responses to an initial positive drug test as a proxy for institutional ethical orientation and NCAA graduation success rate data for 87 Universities across three years, we examine the association between management practices and racial disparities …
The Relationship Of Residence To Academic Performance In Ncaa Division I Freshman Athletes, Eric M. Snyder, John M. Kras, Eadric Bressel, Edward M. Reeve, Virginia Dilworth
The Relationship Of Residence To Academic Performance In Ncaa Division I Freshman Athletes, Eric M. Snyder, John M. Kras, Eadric Bressel, Edward M. Reeve, Virginia Dilworth
Journal of Issues in Intercollegiate Athletics
Numerous studies have been completed examining academic ability of student athletes. Since the mid 1980s, the NCAA has emphasized the importance of academics and mandated more stringent requirements for participation in intercollegiate athletics. These initial-eligibility standards have been successful in increasing overall graduation rates of student-athletes, but a number of concerns remain. The purpose of this study was to determine if a NCAA Division-I freshman student athlete’s place of residence on campus, as opposed to off campus, during his/her freshman year had a statistically significant relationship to academic performance. The participants of this study (N = 205) were surveyed individually …
The Role Of Policy, Rituals And Language In Shaping An Academically Focused Culture In Hbcu Athletics, Ralph Charlton
The Role Of Policy, Rituals And Language In Shaping An Academically Focused Culture In Hbcu Athletics, Ralph Charlton
Journal of Issues in Intercollegiate Athletics
Increasing the graduation rates of student athletes is one of the more visible NCAA academic goals. Overall student-athlete graduation rates have improved significantly among many institutional members. However, Historically Black College and University (HBCU) student-athlete graduation rates lag considerably behind. Although the NCAA asserts that a causal relationship exists between lack of economic resources and lower student-athlete graduation rate for HBCUs, the presence of additional impacting factors are also admitted as not all HBCUs are struggling in graduating their athletes. Seeking an additional explanation for graduation rates, this case study examined key components of organizational culture in the form of …
Sport Labor Migration And Collegiate Sport In The United States: A Typology Of Migrant Athletes, Adam Love, Seungmo Kim
Sport Labor Migration And Collegiate Sport In The United States: A Typology Of Migrant Athletes, Adam Love, Seungmo Kim
Journal of Issues in Intercollegiate Athletics
The global migration of athletes has been increasing in a variety of sporting contexts around the globe. Notably, the past decade has seen a nearly threefold increase in the number of international athletes coming to the United States for the purposes of participating in collegiate sport. In accordance with such growing internationalization, a body of research in the area of sport labor migration has developed. The purposes of the current study were to improve our understanding of the forces that lead athletes to the U.S. in order to participate in collegiate sport and to explicitly connect research on international collegiate …
Investigating Ncaa Administrator Values In Ncaa Division I Athletic Departments, Coyte Cooper, Erianne Weight
Investigating Ncaa Administrator Values In Ncaa Division I Athletic Departments, Coyte Cooper, Erianne Weight
Journal of Issues in Intercollegiate Athletics
The presence of the arms race in intercollegiate athletics has led to extensive spending on major, revenue-producing sports (Knight Commission, 2004, 2010). Despite revealing that only a handful of programs produce profits (NCAA, 2009), administrators continue to embrace a commercial model that has coincided with the elimination of nonrevenue, Olympic sports in National Collegiate Athletic Association (NCAA) athletic departments. The purpose of the study is to gain an understanding of the revenue and nonrevenue program elements that are most highly valued by NCAA Division I athletic administrators (N = 248) to understand athletic department administrative theory and to facilitate an …