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Employment Situation Of Older Persons In Vietnam: Impact Of Covid-19 And Individual Coping Strategies, Trieu Thi Phuong
Employment Situation Of Older Persons In Vietnam: Impact Of Covid-19 And Individual Coping Strategies, Trieu Thi Phuong
Chulalongkorn University Theses and Dissertations (Chula ETD)
Providing a secured employment system is a sustainable strategy given the context of a rapid population aging in Vietnam when the country is still in the lower-middle income group and a large part of older persons are living in low socioeconomic conditions. This work aims to investigate the situation of older persons’ employment in Vietnam (employing the 2018 and 2020 Vietnam Housing and Living Standard Surveys) and the impact of COVID-19 on their employment and individual coping strategies to overcome employment difficulties (utilizing the 2021 Labour Force Survey). This study finds that older persons with retirement pension, facing health problems, …
A Causal Model Of Health-Related Quality Of Life Among Persons With Colorectal Cancer Post-Surgery In Vietnam, Thi Hong Hanh Tran
A Causal Model Of Health-Related Quality Of Life Among Persons With Colorectal Cancer Post-Surgery In Vietnam, Thi Hong Hanh Tran
Chulalongkorn University Theses and Dissertations (Chula ETD)
This cross-sectional correlation study aimed to develop and test a causal relationship among self-efficacy, social support, fatigue, pain, functional status, and health-related quality of life (HRQL). The hypothesized model was constructed based on Ferrans’ conceptual model of HRQL and the review of the literature. A multi-stage sampling technique was utilized to recruit 256 persons with colorectal cancer (CRC) post-surgery aged between 20 to 59, who visited three hospitals in Northern Vietnam. Research instruments included a the demographic information form, The Functional Assessment of Cancer Therapy - Colorectal (FACT-C), The New General Self-Efficacy Scale (NGSES), The Multidimensional Scale of Perceived Social …
A Framework For Assessing Environmental Incidents In Coastal Areas: A Case Study In The Southeastern Coastal Area Of Vietnam, Cuong Le Tan, Phuoc Nguyen Van, Quan Nguyen Hong, Loan Tran Thi Diem, Minh Tran Thanh
A Framework For Assessing Environmental Incidents In Coastal Areas: A Case Study In The Southeastern Coastal Area Of Vietnam, Cuong Le Tan, Phuoc Nguyen Van, Quan Nguyen Hong, Loan Tran Thi Diem, Minh Tran Thanh
Applied Environmental Research
As developing dynamic regions, coastal areas have a high potential for environmental incidents, especially chemical spills, which may permanently threaten livelihoods and coastal ecosystems. Establishing an appropriate methodological framework for assessing environmental incidents in coastal areas, ensuring increased predictability and minimising potential consequences is a trend of interest to scientists. In this study, the environmental risk assessment model was applied to develop a framework for assessing environmental incidents in coastal areas due to chemical spills from the mainland based on hazard, exposure and vulnerability factors (i.e., sensitivity and adaptability). Using the multiple criteria decision-making (MCDM) method approach, suitable criteria, their …
Ignorance And Cultural Diversity: The Ethical Obligations Of The Behavior Analyst, Alejandro Arango
Ignorance And Cultural Diversity: The Ethical Obligations Of The Behavior Analyst, Alejandro Arango
Philosophy Faculty Scholarship
Applied behavior analysis (ABA) has featured an increasing concern for understanding and considering the cultural diversity of the populations behavior analysts serve in recent years. As an expression of that concern, the new BACB’s Ethics Code for Behavior Analysts is more explicit and comprehensive in its inclusion of ethical obligations concerning cultural diversity. The purpose of this paper is to offer a discussion on the limitations of both our capacity and willingness to know and overcome our ignorance about our own and other cultures. We examine different ways in which our ignorance of other cultures plays out even in willful …
Evaluation Of Convolutional Neural Networks Against Deepfakes Using Transfer Learning, Siddharth Krishan
Evaluation Of Convolutional Neural Networks Against Deepfakes Using Transfer Learning, Siddharth Krishan
Computer Science
The main objective of this paper is to evaluate ResNets, DenseNet, Inception and VGG, against deepfake images, to answer the question: How effectively these Convolutional Neural Network can distinguish between deepfake images and real images. The dataset was acquired from FaceForensics++ and CelebA datasets for manipulated and unmanipulated images respectively. A custom script using Python and OpenCV was applied to create the final dataset for modelling. Transfer learning is a technique of applying the learned features by a network to a similar approach. It is employed to save time and resources in training, as it does not require a large …
Returning Home: Collective Dwelling Through Incremental Architecure, Zachary C. Nelson
Returning Home: Collective Dwelling Through Incremental Architecure, Zachary C. Nelson
Architecture Theses
Thomas Moore defined home at three scales: the psyche which shelters our souls, the physical place that we make domesticity in, and the broader metaphysical context in which we find our culture, history, and selves within. Today however, housing in the United States is birthed by economic interests, creating modernized "units" that are detached from humanity and the way we dwell. Consequently, the "American Dream" for new generations has been disintegrated, and our built environment has lost its ability to relate to the broader contexts of our lives. To combat the consequences of an inflating housing market, the federal government …
The Fight For Equality: African American Seabees During World War Ii, Victoria Castillo
The Fight For Equality: African American Seabees During World War Ii, Victoria Castillo
War, Diplomacy, and Society (MA) Theses
This thesis outlines the Navy’s movement towards black inclusion from the beginning of World War I to the end of World War II through the lens of African American Seabees as well as the two integrated Seabee Battalions, 34th and 80th. While examining African American Seabees during World War II, one can see the injustices they were facing in the Navy. Seabees are one of the forgotten branches during World War II, but while examining the history of African Americans serving in the U.S. Navy and the Seabees, we start to understand how they were able to …
Solving The Cherry-Picking Problem In Legislative History Use – A Corpus-Based Approach For Empirical Intentionalist Legal Interpretation Analysis, Brett James Hashimoto, James Heilpern
Solving The Cherry-Picking Problem In Legislative History Use – A Corpus-Based Approach For Empirical Intentionalist Legal Interpretation Analysis, Brett James Hashimoto, James Heilpern
Faculty Publications
The use of legislative histories under intentionalist/purposivist theories of statutory interpretation is frequently criticized because it can be easily biased (see, e.g., Scheppele, 2012). To date, corpus-based statutory interpretation has relied almost exclusively on textualist theory of legal interpretation. However, corpus linguistic methods are not necessarily bound to any one theory (e.g., Biber & Reppen, 2015). The present study analyses two legislative histories as corpora and compares them against a general corpus of English to determine if interpretative theory makes a meaningful difference in two example cases (Costello v. United States, 2012; Taniguchi v. Kan Saipan Pacific, 2012). Senses of …
Corpus Of Founding Era American English: Designing A Corpus For Interpreting The United States Constitution, Brett James Hashimoto
Corpus Of Founding Era American English: Designing A Corpus For Interpreting The United States Constitution, Brett James Hashimoto
Faculty Publications
The original meaning of words or phrases is often in dispute in Founding Era legislation, especially the US Constitution. The Corpus of Founding Era American English (COFEA) accurately provides evidence for the meaning of contested terms during the Founding Era. COFEA consists of 126,394 texts and over 136 million words. This corpus has been and is being used by legal researchers and interpreters in scholarly research as well as various courts, including the Supreme Court. This paper describes the motivation for the creation of COFEA and describes the process of designing and collecting the corpus.
An Analysis Of Ukrainians’ Language Attitudes And Ideology: A Conflict-Catalyzed Identity Shift, Kateryna Kravchenko, Joseph A. Stanley
An Analysis Of Ukrainians’ Language Attitudes And Ideology: A Conflict-Catalyzed Identity Shift, Kateryna Kravchenko, Joseph A. Stanley
Faculty Publications
Literature Review:
- Positions of Russian language have traditionally been strong
- “The State has to ensure the comprehensive development and functioning of the Ukrainian language in all spheres of social life throughout the entire territory of Ukraine” (Constitution of Ukraine, art. 10)
- The majority of Ukrainians (74%) have never experienced discrimination against Russian speakers by Ukrainian speakers, and 67% have never experienced discrimination against Ukrainian speakers by Russian speakers (Masenko, 2009, pp. 117-119).
- After 2014, slight changes in attitudes: more positive views towards Ukrainian, worsening of attitudes towards Russian (Kulyk, 2016)
The Effect Of Patent Disclosure Quality On Innovation*, Travis Dyer, Stephen Glaeser, Mark H. Lang, Caroline Sprecher
The Effect Of Patent Disclosure Quality On Innovation*, Travis Dyer, Stephen Glaeser, Mark H. Lang, Caroline Sprecher
Faculty Publications
The patent system grants inventors temporary monopoly rights in exchange for a public disclosure detailing their innovation. These disclosures are meant to allow others to recreate and build on the patented innovation. We examine how the quality of these disclosures affects follow-on innovation. We use the plausibly exogenous assignment to patent applications of examiners who differ in their enforcement of disclosure requirements as a source of variation in disclosure quality. We find that some examiners are significantly more lenient with respect to patent disclosure quality requirements, and that patents granted by these examiners include significantly lower-quality disclosures and generate significantly …
Explaining Racial Disparities In Personal Bankruptcy Outcomes, Bronson Argyle, Sasha Indarte, Benjamin Iverson
Explaining Racial Disparities In Personal Bankruptcy Outcomes, Bronson Argyle, Sasha Indarte, Benjamin Iverson
Faculty Publications
We document substantial racial disparities in consumer bankruptcy outcomes and investigate the role of racial bias in contributing to these disparities. Using data on the near universe of US bankruptcy cases and deep-learning imputed measures of race, we show that Black filers are 21 and 3 percentage points (pp) more likely to have their bankruptcy cases dismissed without any debt relief in Chapters 13 and 7, respectively. We uncover strong evidence of racial homophily in Chapter 13: Black filers are 10 pp more likely to be dismissed when randomly assigned to a white bankruptcy trustee. To interpret our findings, we …
Fintech Lending With Lowtech Pricing, Mark J. Johnson, Itzhak Ben-David, Jason Lee, Vincent Yao
Fintech Lending With Lowtech Pricing, Mark J. Johnson, Itzhak Ben-David, Jason Lee, Vincent Yao
Faculty Publications
FinTech lending—known for using big data and advanced technologies—promised to break away from the traditional credit scoring and pricing models. Using a comprehensive dataset of FinTech personal loans, our study shows that loan rates continue to rely heavily on conventional credit scores, including 45% higher rates for nonprime borrowers. Other known default predictors are often neglected. Within each segment (prime/nonprime) loan rates are not very responsive to default risk, resulting in realized loan-level returns decreasing with risk. The pricing distortions result in substantial transfers from nonprime to prime borrowers and from low- to high-risk borrowers within segment.
Speed-Accuracy Tradeoffs In Decision Making: Perception Shifts And Goal Activation Bias Decision Thresholds, Jeff Larson, Guy Hawkins
Speed-Accuracy Tradeoffs In Decision Making: Perception Shifts And Goal Activation Bias Decision Thresholds, Jeff Larson, Guy Hawkins
Faculty Publications
A fundamental aspect of decision making is the speed-accuracy tradeoff (SAT): slower decisions tend to be more accurate, but because time is a scarce resource people prefer to conclude decisions more quickly. The current research adds to the SAT literature by documenting two previously unrecognized influences on the SAT: perception shifts and goal activation. Decision makers’ perceptions of what constitutes a fast or a slow decision, and what constitutes an accurate or inaccurate decision, are based on prior experience, and these perceptions influence decision speed. Similarly, previous experience in a decision context associates the context with a particular decision goal. …
"We Have Not Been Allowed The Liberty... To Worship As We Please" Nancy Naomi Tracy And The Denial Of Latter-Day Saint Religious Liberty, Derek Sainsbury
"We Have Not Been Allowed The Liberty... To Worship As We Please" Nancy Naomi Tracy And The Denial Of Latter-Day Saint Religious Liberty, Derek Sainsbury
Faculty Publications
This article examines the life of Nancy Naomi Tracy as a lens into the Latter-day Saint struggle for religious liberty in nineteenth-century America. Joining the Church in 1834, Tracy endured repeated persecution—from the Missouri expulsions and the 1838 Mormon War to the federal antipolygamy campaigns of the 1880s—yet actively fought for her faith’s constitutional protections. As the only known female electioneer missionary in Joseph Smith’s 1844 presidential campaign, she embodied the Saints’ bold blend of religious conviction and political engagement. Drawing on Tracy’s three personal reminiscences (1880, 1885, and 1896–99), the study explores how her experiences as a wife, mother, …
Are We Essential, Or Sacrificial? The Effects Of Felt Public Gratitude On Essential Worker Recovery Activities During Covid-19, Hee Young Kim, Sijun Kim, Taeya M. Howell, Sarah P. Doyle, Nathan C. Pettit, Michael Bizzarro
Are We Essential, Or Sacrificial? The Effects Of Felt Public Gratitude On Essential Worker Recovery Activities During Covid-19, Hee Young Kim, Sijun Kim, Taeya M. Howell, Sarah P. Doyle, Nathan C. Pettit, Michael Bizzarro
Faculty Publications
COVID-19 has been characterized by unprecedented levels of public gratitude to some, but not all, essential workers. In this research, we integrate insights from the stigmatized occupations and gratitude literature to build theory on the positive and negative relationships between such displays of public gratitude and essential workers’ recovery activities. We argue that felt public gratitude positively relates to adaptive recovery activities (e.g., exercise) and negatively relates to maladaptive recovery activities (e.g., overdrinking). We further explain how felt public gratitude impacts (mal)adaptive recovery activities through (a) felt invisibility and (b) negative/positive affect. We find support for our predictions in a …
Figure Set Update: An Inquiry-Based Module Aligned With The 4dee Framework For Teaching About Functional Responses And Biological Control, Rosny Jean, Linda Auker, Suann Yang, Jeremy Hsu
Figure Set Update: An Inquiry-Based Module Aligned With The 4dee Framework For Teaching About Functional Responses And Biological Control, Rosny Jean, Linda Auker, Suann Yang, Jeremy Hsu
Open Educational Resources
THE ISSUE
Biological control agents are used in a wide range of contexts to limit damage from pests. However, the broader ecological consequences of such agents often are unclear before ecological risk assessments are performed. This Figure Set guides students to think through potential consequences of using biological control agents, and then uses a specific study to challenge students to interpret results from laboratory and caged field experiments. This Figure Set also introduces the concept of functional responses to students.
FOUR DIMENSIONAL ECOLOGY EDUCATION (4DEE) FRAMEWORK
- Core Ecological Concepts:
- Organisms
- Resources and regulators
- Communities
- Predation
- Ecology Practices:
- Quantitative reasoning and …
The Gross Injustices Of Capital Punishment: A Torturous Practice And Justice Thurgood Marshall’S Astute Appraisal Of The Death Penalty’S Cruelty, Discriminatory Use, And Unconstitutionality, John D. Bessler
Articles
Through the centuries, capital punishment and torture have been used by monarchs, authoritarian regimes, and judicial systems around the world. Although torture is now expressly outlawed by international law, capital punishment—questioned by Quakers in the seventeenth century and by the Italian philosopher Cesare Beccaria and many others in the following century—has been authorized over time by various legislative bodies, including in the United States. It was Beccaria’s book, Dei delitti e delle pene (1764), translated into French and then into English as An Essay on Crimes and Punishments (1767), that fueled the still-ongoing international movement to outlaw the death penalty. …
Lessons Learned From The Pandemic: Syracuse University Women Embraced The Online Pivot In Leadership Education, Michele G. Wheatly, Lavonda N. Reed, Marie Garland, Candace C. Jackson
Lessons Learned From The Pandemic: Syracuse University Women Embraced The Online Pivot In Leadership Education, Michele G. Wheatly, Lavonda N. Reed, Marie Garland, Candace C. Jackson
Articles
Women are underrepresented in higher education leadership. Many institutions offer women-only programs to bridge the gap to career advancement. COVID-19 has compounded existing gender inequities and raised concern about long-term setbacks for women. Recognizing the need to equip women to enter the postpandemic talent pool, a Women in Leadership program at Syracuse University rapidly pivoted to online delivery in the 2020–2021 academic year. The current paper reports dramatic increases in offerings, quality, and participation during the online pivot compared to in-person programming the preceding year. The pivot broadened access to women and strengthened their networks for career advancement. Integrated programming …
Adam Smith And The Creative Role Of Imagination, Keith Hankins, Brennan Mcdavid
Adam Smith And The Creative Role Of Imagination, Keith Hankins, Brennan Mcdavid
Philosophy Faculty Books and Book Chapters
That imagination plays a fundamental role in Smith’s accounts of both sympathy and scientific inquiry is well documented. Smith scholars have also long recognized that the accounts of these roles presented in The Theory of Moral Sentiments and the History of Astronomy are broadly Humean. In particular, the exercise of imagination in both the social and scientific domains is limited by the extent of our experience. Whether we are “changing places in fancy” with our fellows, thereby giving rise to that all-important sentiment of sympathy, or conjecturing relations between observed phenomena in an effort to quell the sentiments of wonder …
Prospecting, Sharecropping, And The Recording Industry, Olufunmilayo B. Arewa, Matt Stahl
Prospecting, Sharecropping, And The Recording Industry, Olufunmilayo B. Arewa, Matt Stahl
Vanderbilt Journal of Entertainment & Technology Law
Digital-era disruption has had a significant impact on the recording industry and the business of music more generally. Digital-era music disruption draws attention to patterns of continuity within the recording industry. Notably, despite widespread use of digital technologies for the creation, dissemination, and consumption of music, core recording industry business models largely still draw from the predigital era. Recording industry business models have long been compared to other exploitative business models based on debt, including the sharecropping business. Business models in the recording industry have been a source of dispute by a broad range of recording artists, including highly successful …
The Case For Establishing A Collective Perspective To Address The Harms Of Platform Personalization, Aylet Gordon-Tapiero, Alexandra Wood, Katrina Ligett
The Case For Establishing A Collective Perspective To Address The Harms Of Platform Personalization, Aylet Gordon-Tapiero, Alexandra Wood, Katrina Ligett
Vanderbilt Journal of Entertainment & Technology Law
Personalization on digital platforms drives a broad range of harms, including misinformation, manipulation, social polarization, subversion of autonomy, and discrimination. In recent years, policy makers, civil society advocates, and researchers have proposed a wide range of interventions to address these challenges. This Article argues that the emerging toolkit reflects an individualistic view of both personal data and data-driven harms that will likely be inadequate to address growing harms in the global data ecosystem. It maintains that interventions must be grounded in an understanding of the fundamentally collective nature of data, wherein platforms leverage complex patterns of behaviors and characteristics observed …
Rapt Admissions: Comparing Proposed Federal Rule Of Evidence 416 “Rap Shield” With The Rule 412 “Rape Shield”, Patience Tyne
Rapt Admissions: Comparing Proposed Federal Rule Of Evidence 416 “Rap Shield” With The Rule 412 “Rape Shield”, Patience Tyne
Vanderbilt Journal of Entertainment & Technology Law
Creative expression depicting illicit activity can cause jurors to infer improper conclusions about a defendant, even when the jurors attempt to analyze such evidence objectively. When the government seeks to admit a defendant’s creative work into evidence in a criminal trial, courts use existing evidentiary rules to balance the work’s probative value against its risk of unfair prejudice. These rules are supposed to prevent unfair prejudice, but various scholars have shown that courts do not always appreciate how unfairly prejudicial art can be. Rap music presents unique challenges because jurors may fail to discern the work’s literal versus symbolic meaning. …
An Epidemic In Enforceability: A Growing Need For Individual Autonomy In Health Care Data-Privacy Protection In An Era Of Digital Tracking, Madeline Knight
An Epidemic In Enforceability: A Growing Need For Individual Autonomy In Health Care Data-Privacy Protection In An Era Of Digital Tracking, Madeline Knight
Vanderbilt Journal of Entertainment & Technology Law
The health care system in the United States is under conflicting pressures. From one angle, there is a demand for the highest standard of care, which includes efficient, confidential communications between doctors and patients. From another, however, the technology that has facilitated such efficiency has outpaced the security mechanisms currently in place to protect a long-recognized right to privacy. In an era of data tracking, the important privacy interest that Congress has recognized since 1996 confronts a growing threat of data commodification. Despite significant potential consequences, however, there is neither guaranteed statutory recovery nor cohesion among states for the process …
The Rise And Fall Of The Horseracing Integrity And Safety Act: How Congress Could Save The “Sport Of Kings”, Lucy Mcafee
The Rise And Fall Of The Horseracing Integrity And Safety Act: How Congress Could Save The “Sport Of Kings”, Lucy Mcafee
Vanderbilt Journal of Entertainment & Technology Law
The Horseracing Integrity and Safety Act (HISA) has undergone several unsuccessful changes over the past decade in an effort to change how horseracing is regulated. After Congress successfully passed HISA in 2020, several lawsuits were filed to stop HISA from going into effect. Congress quickly passed an amendment to HISA—which the US Court of Appeals for the Sixth Circuit upheld—seemingly stopping such litigation, but it is clear from opponents’ statements that this is just the beginning. This Note will examine the constitutional arguments’ strengths and weaknesses through precedent to determine whether the long-awaited act, as amended, can stand the test …
Influencing “Kidfluencing”: Protecting Children By Limiting The Right To Profit From “Sharenting”, Charlotte Yates
Influencing “Kidfluencing”: Protecting Children By Limiting The Right To Profit From “Sharenting”, Charlotte Yates
Vanderbilt Journal of Entertainment & Technology Law
Statistics on children’s digital presences are staggering, with an overwhelming majority of children having unique digital identities by age two. The phenomenon of “sharenting” (parents sharing content of their children on social media) can start as early as a sonogram photo or a birth video and evolve into parent-run Instagram and TikTok accounts soon after. Content is often intimate, sometimes embarrassing, and frequently shared without children’s consent. Sharenting poses a myriad of risks to children including identity theft, digital kidnapping, exposure to child predators, emotional trauma, and social isolation. In the face of such significant risks to children’s well-being, one …
A Study Of Auditors' Judgement When Taking Management's Perspective On Management Discussion And Analysis, Wattanachai Sangsuwan
A Study Of Auditors' Judgement When Taking Management's Perspective On Management Discussion And Analysis, Wattanachai Sangsuwan
Chulalongkorn University Theses and Dissertations (Chula ETD)
This experimental research examines the effect of management’s perspective on auditors’ judgment when they review management discussion and analysis (MD&A). This study predicts that prompting management’s perspective would benefit auditors by enabling them to more accurately review MD&A whether or not the MD&A is materially misstated. Contrary to our expectations, prompting auditors with a management’s perspective will backfire. The results find that auditors prompted by management's perspective are significantly more likely to accept MD&A that has an abnormally positive tone. In other words, auditors are less likely to ask management to alter MD&A that has such abnormally positive language. Management’s …
Filipino Consumers' Perception Toward Gentlewoman Thai Fashion Brand, Gabriel Lorenzo Del Carmen
Filipino Consumers' Perception Toward Gentlewoman Thai Fashion Brand, Gabriel Lorenzo Del Carmen
Chulalongkorn University Theses and Dissertations (Chula ETD)
This individual study explores the Filipino Consumer Perceptions of Thai Fashion Brand GENTLEWOMAN and the quality of the brand’s activism messaging through social media. The data was collected using in-depth interviews on 10 respondents, Filipino females, aged between 20 to 35, the average target consumer of GENTLEWOMAN products. The findings suggest that Filipino Consumers have a very positive perception of GENTLEWOMAN. They find the price to be good, regardless of whether it was purchased through the gray market or through official distribution. Quality is also perceived highly as consumers find the products to be well-constructed and very versatile. Lastly, consumers …
Purchase Behavior Toward Luxury Fashion Brands During Thailand's Economic Recovery After The Covid-19 Pandemic Among Generation Y Consumers, Jaruwarin Palarungsri
Purchase Behavior Toward Luxury Fashion Brands During Thailand's Economic Recovery After The Covid-19 Pandemic Among Generation Y Consumers, Jaruwarin Palarungsri
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this research is to explore the purchase behavior toward luxury fashion brands among Thai Generation Y consumers during the economic recovery after the COVID-19 pandemic. The research utilized a qualitative approach to gather information from 10 key informants aged 31 to 42, residing in Thailand and spending more than 500,000 Thai baht annually on luxury fashion products. The findings indicate that Thai Gen Y consumers are active followers of economic news and current events, as they consume news on a daily basis and discuss it with their social circle. However, they tend to avoid expressing their opinions …
The Impact Of Brand Image On Customer Loyalty Toward Haidilao Thailand, Liu Xin
The Impact Of Brand Image On Customer Loyalty Toward Haidilao Thailand, Liu Xin
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objectives of this research are as followed: to explore Brand image and customer loyalty toward Haidilao Thailand and to investigate the relationship between the two variables. The study collected two hundred fifty-eight participants who is living in Bangkok for at least three months, aged between 20 and 50, and who have dined at Haidilao in the past three months. The findings reveal a positive perception of Haidilao's brand image among respondents (M = 3.89). Notably, functional image received the highest mean score (M = 3.91), closely followed by experiential image (M = 3.91), while symbolic image obtained the lowest …