Digital Commons Network^™

Sports Marketing And Branding Among Gen Z And Their Digital Associations, Jordan C. Basso

Student Publications

This study addresses the intersection between sports marketing and branding among Generation Z, investigating the challenges, opportunities, and evolving dynamics in the digital realm. The problem at hand revolves around the intricate web of issues faced by athletes and stakeholders, including the implementation of Name, Image, and Likeness (NIL) rules, ethical considerations, and the transformative impact of social media. Background information was gathered from peer-reviewed literature. Using a qualitative research method, five participants from diverse sporting backgrounds provided insights through interviews. The participants were asked questions in a semi-formal setting about their personal experiences, background and understanding, education on these …

Research Project Poster Presentation: Cultural Normalization Of Risk?: Exploring Brain Injury In The National Football League Using Sociocultural Analysis, Ali V. Willing, Jafra D. Thomas

Kinesiology and Public Health

Background. This presentation began as an undergraduate end-of-term course project focused on sport, media, and American popular culture (April to June 2023). The poster presentation was originally presented at the 2023 annual conference of the Southwest Chapter of the American College of Sports Medicine (SWACSM), following peer-review acceptance of the project summary statement (i.e. abstract) for conference presentation.

Purpose. The presentation is published here to Cal Poly Digital Commons as a resource to future students and professionals studying topics covered in the presentation (e.g. sociological theories, cultural values and risks, sports ethic).

Resources. This webpage has several resources described below. …

Effects Of Ai Voice Assistants’ Messages On Pro-Environmnetal Consumer Behavior: Message Content And Voice Attributes, Somang Min

Theses and Dissertations

The hospitality and tourism industry has increasingly prioritized environmental concerns, driving the adoption of green practices and communication strategies. This dissertation investigates the role of AI voice assistants in hotel rooms in promoting pro-environmental behavior, recognizing the importance of fostering environmental mindfulness through technology and behavioral interventions. This research explores the influence of voice attributes and message content on consumers' pro-environmental behavior when conveyed through AI voice assistants. It specifically focuses on the marketing cue of Kindchenschema cuteness by examining how a baby-like voice in AI voice assistants may enhance pro-environmental communication, a topic rarely addressed in the hospitality and …

Decoding Trustworthiness And Helpfulness Of Online Reviews In Hospitality: A Reader-Centric Perspective, Xiaonan Zhang

Theses and Dissertations

Online review is an ongoing popular topic for both researchers and practitioners. Consumers’ decision-making is largely influenced by the online reviews, especially those that are perceived as trustworthy and helpful given the information overload issue and existence of fake reviews. This dissertation consists of three independent but closely related studies focusing on trustworthiness and helpfulness of online reviews in hospitality industry. The objectives of this dissertation are to explore the factors affecting review trustworthiness and helpfulness as identified in previous research and determine their relevance to consumers' real-world reading and decision-making experiences, as well as the impact of message framing …

The Roddey Mcmillan Record - October 2023, Winthrop University

The RMR 2020-2029

The Roddey McMillan Record (RMR) is Winthrop’s monthly multicultural student publication. The RMR has been a significant voice of the minority population of the Winthrop community since its creation by Gail Harris in April 1986. It promotes awareness and understanding of issues concerning minorities for the prosperity of the entire Winthrop community. The purpose of the RMR is to shine light on the many diverse cultures at Winthrop, focusing on issues, concerns and happenings of those who represent the multicultural community on campus. The Roddey McMillan Record is named after Dr. Cynthia Roddey and Atty, Sheila McMillan. Cynthia Roddey was …

Building A Strategic Performance Measure For The Faculties Of Physical Education And Sports Sciences In Iraq, Tuqa Mohammed Salih, Mawahib Hameed Numan

Modern Sport

Strategic performance is a fundamental concept and a recent topic that preoccupies researchers and their interests in strategic thinking. Because it reflects the strategic direction of the institution, as it is the basis on which the strategic evaluation and control process is based. Hence, the importance of research appears in identifying the most important axes that must be adopted in achieving strategic performance to ensure the survival of the institution and its continuity in work and progress. The aim of the research is to build a strategic performance measure and to know the reality of the strategic performance of the …

Sources Of Sports Culture Among Students Of The Faculty Of Physical Education And Sports, Al-Aqsa University, Azir Khamis Al-Shanbary

Modern Sport

The study aimed to identify the sources of sports culture among students of the Faculty of Physical Education and Sports at Al-Aqsa University. The results of the study indicate that 54% of the study sample believes that the father is the largest source of sports culture in the family of students of the Faculty of Physical Education and Sports at Al-Aqsa University. Additionally, the results indicate that 68.9% of the study sample believes that the lecturers from the Department of Physical Education are the largest sources of sports culture, and 39.3% of the study sample believes that social communication is …

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the September 2023 W Club Board of Directors meeting.

2023 September 26, Faculty Senate Minutes, State University Of New York At Cortland

Minutes

Faculty Senate Minutes; 2023 September 26

SUNY Cortland Faculty Senate Committees Roster 2023-2024

The Utah Statesman, September 25, 2023, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan.

Assessing The Effect Of Project-Based Learning On Managerial Skills In Relation To Student Creativity, Apria Nur Eka Falah, Soeryanto Soeryanto, Achmad Imam Agung, Tri Rijanto, Aditya Pramono

Elinvo (Electronics, Informatics, and Vocational Education)

Enhancing managerial skills and creativity is crucial for students in technical fields in the rapidly evolving industry. This study explores the impact of project-based learning (PBL) on students' managerial skills and creativity in CNC machining engineering. The research employs a factorial exposure design, focusing on three key variables: project-based learning as the independent variable, managerial skills as the dependent variable, and creativity as a mediating variable. Data were collected using a Likert scale and analyzed through linear regression techniques. The research involved two classes from grade 11 in the machining engineering department of SMK YPI Darussalam 1 Cerme, which engaged …

Play Like A Girl, Get Paid Like A… Man?, Amanda M. Malool

UNH Sports Law Review

No abstract provided.

Release The Kraken: An Analysis Of The Nhl’S Seattle Kraken And Their Digital Branch Launch, Melissa Davies, Cole Armstrong, Matthew Blaszka

Faculty Research, Scholarly, and Creative Activity

This chapter is designed to document the highly effective digital brand launch of the NHL’s most recent expansion franchise, the Seattle Kraken. This chapter provides an overview of branding in the digital age, a history and timeline of the Seattle Kraken brand development process, the opportunities and challenges of launching a brand during a global pandemic, some of the major outcomes from the brand launch (metrics and sentiment), and a narrative around these digital marketing principles following an in-depth interview with a former Kraken brand manager, Cam Rizzardini. Takeaways include the importance of letting future fans have a voice in …

September 2023 Academic Affairs Minutes, University Of Nebraska At Kearney Academic Affairs Committee

Academic Affairs Committee Minutes

No abstract provided.

The Utah Statesman, September 18, 2023, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan.

Effects Of Photobiomodulation On High-Intensity Intermittent Anaerobic Performance Of Lower Limbs In Brazilian Jiu-Jitsu Athletes: A Randomized, Crossover, Double-Blind Clinical Trial., Rubens B. Dos Santos Junior, Bráulio H.M. Branco, Leonardo V. Andreato, Deborah C. S. Marques, Fabiano M. De Oliveira, Willian C. Ferreira, Eduardo M G Bardi, Eduardo V. Fernandes, Solange De Paula Ramos

International Journal of Exercise Science

International Journal of Exercise Science 16(6): 1165-1181, 2023. Photobiomodulation (PBM) has ergogenic effects on aerobic and anaerobic efforts and may improve sports performance. As Brazilian jiu-jitsu (BJJ) fighting requires both aerobic and anaerobic metabolism, so PBM may be effective in increasing the physical performance of BJJ athletes. Thus, this study aimed to verify the effects of PBM with different energy doses (6 or 12 J per point) on high-intensity intermittent anaerobic performance in BJJ athletes. Methods: Eleven male athletes performed three lower limb Wingate testing sessions. At the beginning of each session, in a randomized, crossover, double-blind fashion, the athletes …

2023 September 13, Faculty Senate Minutes, State University Of New York At Cortland

Minutes

Faculty Senate Minutes, 2023 September 13

SUNY Cortland Faculty Senate Committees Roster 2023-2024

The Utah Statesman, September 11, 2023, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan.

The Beacon, September 8, 2023, Beacon Staff

The Beacon, 2023-2024

Hospers RD is fired up for this fall; Students beat the dorm room heat; "Zach Bryan" album feels fully human; Gerwig's storytelling seldom seen on screen; Glimpse into courage-building retreat; Design professor digs into the digital age; Beholding the arts in a professor's office; Hospers welcomes new Resident Director; Shopping sustainably in Sioux County Cities; Heat wave takes over NW; On running with the horses; The power of presence; GPAC Setter of the Week: Liv Reitsma; NW Soccer Represents Across the US; Red Raider Football NAIA National Champions; Change in Caf rules causes questions; Clash of the Classes comes closer …

Fall/Winter 2023: Meet The Class Of 2027, St. Norbert College

St. Norbert College Magazine 2019-2023

The annual snapshot of the incoming freshmen class.

Gardner-Webb Graduate Student Works With New York Mets For The Summer, Office Of University Communications

Gardner-Webb NewsCenter Archive

While searching for a summer internship, Victoria Fischetti, a May 2023 graduate of Gardner-Webb University, hadn’t thought about using Tik Tok. On the team bus back to campus after a lacrosse game, she was passing the time by scrolling through the social media app. “A video came up listing all the different websites where you could find a job in sports,” Fischetti described. “So, I started looking through the websites and on TeamWorkOnline.com, I saw the posting and filled out my application right away.”

September 6, 2023 General Faculty Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

The Rider (2023-09-05), Natalie Lapsley

The Rider Archives

Vol.9 No.2

The Utah Statesman, September 4, 2023, Utah State University

The Utah Statesman

Weekly student newspaper of Utah State University in Logan.

Prevalence Of Adulteration In Dietary Supplements And Recommendations For Safe Supplement Practices In Sport, Andrew R. Jagim, Patrick Harty, Jacob L. Erickson, Grant M. Tinsley, Dan Garner, Andrew J. Galpin

Faculty Scholarship

The prevalence of dietary supplement use among athletes continues to rise with 60–80% of athletes often reporting current or previous use of dietary supplements. While select dietary ingredients have been shown to improve acute performance and enhance training adaptations over time, it is important to still consider the risk vs. reward for athletes before opting to consume a dietary supplement. Previous work has indicated that certain dietary supplements may pose risks for inadvertent doping, may be susceptible to mislabelling, could be banned by certain governing bodies of sport, or pose health risks for certain populations. The purpose of the current …

Faculty Achievements, September 2023, Otterbein University

Faculty Achievement Reports

No abstract provided.

Linfield University Catalog, 2023-2024, Linfield Archives

Student Course Catalogs

No abstract provided.

Effects Of Two Exercise Programs On Neck Proprioception In Patients With Chronic Neck Pain: A Preliminary Randomized Clinical Trial, Leila Rahnama, Mark Daniel Geil

Faculty Articles

Background: The purpose of this study was to compare the effects of specific neck muscle training and general neck-shoulder exercises on neck proprioception, pain, and disability in patients with chronic non-specific neck pain. Methods: Twenty-five patients with chronic non-specific neck pain were recruited into this preliminary single-blinded randomized clinical trial. They were randomly assigned to either a specific neck exercise (n = 13, mean aged 24 years) or a general neck exercise group (n = 12, mean aged 25 years). Specific neck exercises included eye-head coordination and isometric deep neck muscle exercises. General neck exercises included neck and shoulder free …

With Name, Image, And Likeness, College Sports Enters The Gig Economy, Sam C. Ehrlich, Joe Sabin, Neal C. Ternes

Management Faculty Publications and Presentations

With the arrival of name, image, and likeness (NIL), the college sports labor market has distinctly taken on similar characteristics to the gig economy, with athletes able to earn extra compensation through external NIL-based independent contractor “gigs.” But with this comparison comes comparable issues, and scholarship and litigation examining and challenging gig economy structures have identified several legal and ethical concerns both individual to each worker and more broadly affecting labor markets. Building off this literature, we conceptualize the NIL phenomenon within the gig economy space, exploring the legal and ethical concerns that have plagued companies like Uber and applying …

Convenience Over Nutrition For Recreation League Youth Sport Team Snack And Mealtime Choices, Morgan Ashley, Tony Weaver, Andrew Ramsey, Lauren Haldeman

Journal of Human Sciences and Extension

Fifty-six percent of school-aged children participate in team sports, yet there is limited evidence on how participation in youth sports impacts the dietary behaviors of participants and their families. Our team surveyed parents and caregivers of children participating in recreation league youth sports (n = 178) to assess the foods and beverages offered as team snacks and factors that influence team snack choices. Juice was the most popular beverage, and crackers were the most popular snack reported by parents. Convenience, followed by cost and child preference, were the most frequently reported factors influencing team snack choices. Survey items also included …