Digital Commons Network^™

Serotonin Regulation Of Behavior Via Large-Scale Neuromodulation Of Serotonin Receptor Networks, Piergiorgio Salvan, Madalena Fonseca, Anderson M. Winkler, Antoine Beauchamp, Jason P. Lerch, Heidi Johansen-Berg

School of Medicine Publications

Although we understand how serotonin receptors function at the single-cell level, what role different serotonin receptors play in regulating brain-wide activity and, in turn, human behavior, remains unknown. Here, we developed transcriptomic–neuroimaging mapping to characterize brain-wide functional signatures associated with specific serotonin receptors: serotonin receptor networks (SRNs). Probing SRNs with optogenetics–functional magnetic resonance imaging (MRI) and pharmacology in mice, we show that activation of dorsal raphe serotonin neurons differentially modulates the amplitude and functional connectivity of different SRNs, showing that receptors’ spatial distributions can confer specificity not only at the local, but also at the brain-wide, network level. In humans, …

The Behavior Of Partially Coherent Twisted Space-Time Beams In Atmospheric Turbulence, Milo W. Hyde Iv

Faculty Publications

We study how atmospheric turbulence affects twisted space-time beams, which are non-stationary random optical fields whose space and time dimensions are coupled with a stochastic twist. Applying the extended Huygens–Fresnel principle, we derive the mutual coherence function of a twisted space-time beam after propagating a distance z through atmospheric turbulence of arbitrary strength. We specialize the result to derive the ensemble-averaged irradiance and discuss how turbulence affects the beam’s spatial size, pulse width, and space-time twist. Lastly, we generate, in simulation, twisted space-time beam field realizations and propagate them through atmospheric phase screens to validate our analysis.

Proton Beam Therapy And Photon-Based Magnetic Resonance Image-Guided Radiation Therapy: The Next Frontiers Of Radiation Therapy For Hepatocellular Carcinoma, Michael Chuong

All Publications

External beam radiation therapy (EBRT) has increasingly been utilized in the treatment of hepatocellular carcinoma (HCC) due to technological advances with positive clinical outcomes. Innovations in EBRT include improved image guidance, motion management, treatment planning, and highly conformal techniques such as intensity-modulated radiation therapy (IMRT) and stereotactic body radiation therapy (SBRT). Moreover, proton beam therapy (PBT) and magnetic resonance image-guided radiation therapy (MRgRT) have expanded the capabilities of EBRT. PBToffers the advantage of minimizing low- and moderate-dose radiation to the surrounding normal tissue, thereby preserving uninvolved liver and allowing for dose escalation. MRgRT provides the advantage of improved soft tissue …

Child Psychological Well-Being And Adult Health Behavior And Body Mass Index, Julia Boehm, Farah Qureshi, Laura D. Kubzansky

Psychology Faculty Articles and Research

Objective: Psychological well-being (PWB) is linked with health behaviors among adults, but it is unclear if childhood PWB prospectively predicts healthy adulthood biobehavioral profiles. Such evidence may identify developmental windows for establishing positive health trajectories across the lifespan. Using data spanning 30 years, we investigated whether PWB at age 11 was associated with health behaviors and body mass index (BMI) at ages 33 and 42. We hypothesized children with higher versus lower PWB would engage in healthier behaviors, have lower BMI in adulthood, and be more likely to maintain optimal levels over time. Method: Data were from 4,728 participants of …

The Scientific Study Of Positive Psychology, Religion/Spirituality, And Physical Health, Kevin S. Masters, Julia K. Boehm, Jennifer M. Boylan, Kaitlyn M. Vagnini, Christina L. Rush

Psychology Faculty Books and Book Chapters

Humans have long been interested in relations among religion/spirituality (R/S), positive psychological constructs, and physical health. Furthermore, many religions attempt to influence behavior through health-related prescriptions about food choices, sexual activity, substance use, and resting. Similarly, positive psychological constructs have been discussed in light of their presumed benefits on both mental and physical health (Ryff & Singer, 1998). However, R/S and positive psychological constructs have only recently become objects of scientific investigation of their associations with physical health.

Estimating The Genetic Parameters Of Yield-Related 1 Traits Under Different Nitrogen Conditions In Maize, Semra Palali Delen, Gen Xu, Jenifer Velazquez-Perfecto, Jinliang Yang

Department of Agronomy and Horticulture: Faculty Publications

Understanding the genetic basis responding to nitrogen (N) fertilization in crop production is a long-standing research topic in plant breeding and genetics. Albeit years of continuous efforts, the genetic architecture parameters, such as heritability, polygenicity, and mode of selection, underlying the N responses in maize remain largely unclear. In this study, about n = 230 maize inbred lines were phenotyped under high N (HN) and low N (LN) conditions for two consecutive years to obtain six yield-related traits. Heritability analyses suggested that traits highly responsive to N treatments were less heritable. Using publicly available SNP genotypes, the genome-wide association study …

The Gross Injustices Of Capital Punishment: A Torturous Practice And Justice Thurgood Marshall’S Astute Appraisal Of The Death Penalty’S Cruelty, Discriminatory Use, And Unconstitutionality, John D. Bessler

Articles

Through the centuries, capital punishment and torture have been used by monarchs, authoritarian regimes, and judicial systems around the world. Although torture is now expressly outlawed by international law, capital punishment—questioned by Quakers in the seventeenth century and by the Italian philosopher Cesare Beccaria and many others in the following century—has been authorized over time by various legislative bodies, including in the United States. It was Beccaria’s book, Dei delitti e delle pene (1764), translated into French and then into English as An Essay on Crimes and Punishments (1767), that fueled the still-ongoing international movement to outlaw the death penalty. …

Lessons Learned From The Pandemic: Syracuse University Women Embraced The Online Pivot In Leadership Education, Michele G. Wheatly, Lavonda N. Reed, Marie Garland, Candace C. Jackson

Articles

Women are underrepresented in higher education leadership. Many institutions offer women-only programs to bridge the gap to career advancement. COVID-19 has compounded existing gender inequities and raised concern about long-term setbacks for women. Recognizing the need to equip women to enter the postpandemic talent pool, a Women in Leadership program at Syracuse University rapidly pivoted to online delivery in the 2020–2021 academic year. The current paper reports dramatic increases in offerings, quality, and participation during the online pivot compared to in-person programming the preceding year. The pivot broadened access to women and strengthened their networks for career advancement. Integrated programming …

Teaching Agroecology: Preparing Students For Navigating Uncharted Territory, Charles A. Francis, Steve Gliessman

Department of Agronomy and Horticulture: Faculty Publications

Agroecologists understand that farming and food systems are more complex than the aggregation of their components. This realization drives our choices of learning strategies and activities that will prepare students for complexity and uncertainty. Our quest for a just, sustainable, and nutritious food system adequate to equitably serve everyone on the planet today and into the future is an enormous challenge. An undertaking of this magnitude will be met only with major adjustments informed by thoughtful teaching and practicing problem solving skills through a new educational lens. The principles of agroecology help us focus this lens on the wicked problems …

Interaction Of Quizalofop-P-Ethyl With 2,4-D Choline And/Or Glufosinate For Control Of Volunteer Corn In Corn Resistant To Aryloxyphenoxypropionates, Mandeep Singh, Vipan Kumar, Stevan Z. Knezevic, Suat Irmak, John L. Lindquist, Santosh Pitla, Amit J. Jhala

Department of Agronomy and Horticulture: Faculty Publications

Corn resistant to aryloxyphenoxypropionates (FOPs) (Enlist™ corn) enables the use of quizalofop-p-ethyl (QPE) as a selective postemergence (POST) herbicide for control of glufosinate/glyphosate-resistant corn volunteers. Growers usually mix QPE with 2,4-D choline and/or glufosinate to achieve broad-spectrum weed control in Enlist™ corn. The objectives of this study were to (1) evaluate the efficacy of QPE applied alone or mixed with 2,4-D choline and/or glufosinate for control of glufosinate/glyphosate-resistant corn volunteers in Enlist™ corn and (2) determine the impact of application time (V3 or V6 growth stage of volunteer corn) of QPE-based treatments on volunteer corn control as well as Enlist™ …

The Biggest Grower: A Youth Gardening Competition For Growing Specialty Crops And Urban Farmers, Stacy A. Adams, Terri James

Department of Agronomy and Horticulture: Faculty Publications

Youth today have tendencies for unhealthy lifestyles, being sedentary, consuming high fat diets low in fruits and vegetables, all contributing to child obesity, Type 2 diabetes, hypertension, and precedence for life-long health concerns. For rural and economically disadvantaged urban households, poor diet is directly attributed to the inaccessibility of fresh produce, affordability and understanding of preparation of various specialty crops. Through a grant from the NE Specialty Crop Block Funding Program, The Biggest Grower Competition (BGC) was developed as a summer extension education program for youth in 8^th through 12^th grade. Project goals included; provide educational materials on …

Adam Smith And The Creative Role Of Imagination, Keith Hankins, Brennan Mcdavid

Philosophy Faculty Books and Book Chapters

That imagination plays a fundamental role in Smith’s accounts of both sympathy and scientific inquiry is well documented. Smith scholars have also long recognized that the accounts of these roles presented in The Theory of Moral Sentiments and the History of Astronomy are broadly Humean. In particular, the exercise of imagination in both the social and scientific domains is limited by the extent of our experience. Whether we are “changing places in fancy” with our fellows, thereby giving rise to that all-important sentiment of sympathy, or conjecturing relations between observed phenomena in an effort to quell the sentiments of wonder …

A Theory Of The Covid-19 Pandemic’S Impact On The Government-Citizen Relationship / Teorija Vpliva Pandemije Covid-19 Na Odnos Med Vlado In Državljani, Lewis Luartz

Political Science Faculty Articles and Research

This paper explores how crises, such as the COVID- 19 pandemic, can impact political behavior amid restrictions. Specifically, this paper builds a theoretical model suggesting the pandemic promoted restriction-oriented policies from the government in response to the crisis while promoting populist tendencies among citizens who disagree with those policies. Moreover, through a formal two-player extensive form game, the model promoted in this paper suggests restrictions are unpopular enough that citizens may push back on such policies regardless of crisis severity. The theoretical outcomes here have significant implications on governance, given that politicians care about re-election.

Expanding Access To Evidence-Based Psychotherapy In Va Settings: Implementation Of The Brief Cognitive Behavioral Therapy For Depression Program, Joseph Mignogna, Derrecka Boykin, Raquel D Gonzalez, Andrew Robinson, Darrell Zeno, Shubhada Sansgiry, Jennifer Broderick-Mcdaniel, Richard B Roberson, Kristen Sorocco, Jeffrey A Cully

Faculty, Staff and Students Publications

Introduction: Evidence-based psychotherapies (EBPs) are effective for mental health conditions, but access to these services remains limited and rural Veterans are particularly underserved. Specialized implementation and dissemination programs are needed to improve access to known EBPs.

Methods: The current project sought to improve access to a known EBP-brief Cognitive Behavioral Therapy for depression (Brief CBT). Diverse Veterans and those from rural settings were a focus of this work. Aligned with the RE-AIM framework, a multifaceted implementation program was used to train and support VHA providers in their use of Brief CBT in VHA mental health settings, with specific outreach efforts …

Behavioral Improvements Following Lesion Resection For Pediatric Epilepsy: Pediatric Psychosurgery?, Huy Dang, Abdul Basit Khan, Nisha Gadgil, Himanshu Sharma, Cristina Trandafir, Fatema Malbari, Howard L Weiner

Faculty, Staff and Students Publications

Introduction: Resection of brain lesions associated with refractory epilepsy to achieve seizure control is well accepted. However, concurrent behavioral effects of these lesions such as changes in mood, personality, and cognition and the effects of surgery on behavior have not been well characterized. We describe 5 such children with epileptogenic lesions and significant behavioral abnormalities which improved after surgery.

Case descriptions: Five children (ages 3-14 years) with major behavioral abnormalities and lesional epilepsy were identified and treated at our center. Behavioral problems included academic impairment, impulsivity, self-injurious behavior, and decreased social interaction with diagnoses of ADHD, oppositional defiant disorder, and …

Prospecting, Sharecropping, And The Recording Industry, Olufunmilayo B. Arewa, Matt Stahl

Vanderbilt Journal of Entertainment & Technology Law

Digital-era disruption has had a significant impact on the recording industry and the business of music more generally. Digital-era music disruption draws attention to patterns of continuity within the recording industry. Notably, despite widespread use of digital technologies for the creation, dissemination, and consumption of music, core recording industry business models largely still draw from the predigital era. Recording industry business models have long been compared to other exploitative business models based on debt, including the sharecropping business. Business models in the recording industry have been a source of dispute by a broad range of recording artists, including highly successful …

The Case For Establishing A Collective Perspective To Address The Harms Of Platform Personalization, Aylet Gordon-Tapiero, Alexandra Wood, Katrina Ligett

Vanderbilt Journal of Entertainment & Technology Law

Personalization on digital platforms drives a broad range of harms, including misinformation, manipulation, social polarization, subversion of autonomy, and discrimination. In recent years, policy makers, civil society advocates, and researchers have proposed a wide range of interventions to address these challenges. This Article argues that the emerging toolkit reflects an individualistic view of both personal data and data-driven harms that will likely be inadequate to address growing harms in the global data ecosystem. It maintains that interventions must be grounded in an understanding of the fundamentally collective nature of data, wherein platforms leverage complex patterns of behaviors and characteristics observed …

Rapt Admissions: Comparing Proposed Federal Rule Of Evidence 416 “Rap Shield” With The Rule 412 “Rape Shield”, Patience Tyne

Vanderbilt Journal of Entertainment & Technology Law

Creative expression depicting illicit activity can cause jurors to infer improper conclusions about a defendant, even when the jurors attempt to analyze such evidence objectively. When the government seeks to admit a defendant’s creative work into evidence in a criminal trial, courts use existing evidentiary rules to balance the work’s probative value against its risk of unfair prejudice. These rules are supposed to prevent unfair prejudice, but various scholars have shown that courts do not always appreciate how unfairly prejudicial art can be. Rap music presents unique challenges because jurors may fail to discern the work’s literal versus symbolic meaning. …

An Epidemic In Enforceability: A Growing Need For Individual Autonomy In Health Care Data-Privacy Protection In An Era Of Digital Tracking, Madeline Knight

Vanderbilt Journal of Entertainment & Technology Law

The health care system in the United States is under conflicting pressures. From one angle, there is a demand for the highest standard of care, which includes efficient, confidential communications between doctors and patients. From another, however, the technology that has facilitated such efficiency has outpaced the security mechanisms currently in place to protect a long-recognized right to privacy. In an era of data tracking, the important privacy interest that Congress has recognized since 1996 confronts a growing threat of data commodification. Despite significant potential consequences, however, there is neither guaranteed statutory recovery nor cohesion among states for the process …

Competition Upstream Of Amazon, Martin Edwards

Vanderbilt Journal of Entertainment & Technology Law

The rise of large, market-concentrating technology firms like Amazon, Inc. is driving commentators, regulators, and politicians to rethink the law of antitrust. In particular, “New Antitrust” reformers propose that the narrow focus on consumer welfare has caused antitrust law to stop too short in corralling the broader social and economic consequences of Big Tech’s “bigness.” Proponents of the consumer welfare standard argue that it has worked well to distinguish beneficial competition from harmful aggression and, further, to reduce costly legal uncertainty. There is now momentum for substantial reform to antitrust law and practice and a growing debate about what such …

The Rise And Fall Of The Horseracing Integrity And Safety Act: How Congress Could Save The “Sport Of Kings”, Lucy Mcafee

Vanderbilt Journal of Entertainment & Technology Law

The Horseracing Integrity and Safety Act (HISA) has undergone several unsuccessful changes over the past decade in an effort to change how horseracing is regulated. After Congress successfully passed HISA in 2020, several lawsuits were filed to stop HISA from going into effect. Congress quickly passed an amendment to HISA—which the US Court of Appeals for the Sixth Circuit upheld—seemingly stopping such litigation, but it is clear from opponents’ statements that this is just the beginning. This Note will examine the constitutional arguments’ strengths and weaknesses through precedent to determine whether the long-awaited act, as amended, can stand the test …

Influencing “Kidfluencing”: Protecting Children By Limiting The Right To Profit From “Sharenting”, Charlotte Yates

Vanderbilt Journal of Entertainment & Technology Law

Statistics on children’s digital presences are staggering, with an overwhelming majority of children having unique digital identities by age two. The phenomenon of “sharenting” (parents sharing content of their children on social media) can start as early as a sonogram photo or a birth video and evolve into parent-run Instagram and TikTok accounts soon after. Content is often intimate, sometimes embarrassing, and frequently shared without children’s consent. Sharenting poses a myriad of risks to children including identity theft, digital kidnapping, exposure to child predators, emotional trauma, and social isolation. In the face of such significant risks to children’s well-being, one …

ผลที่ผู้อยู่อาศัยได้รับจากการพัฒนาลานตลาดในโครงการบ้านเอื้ออาทร : กรณีศึกษา โครงการบ้านเอื้ออาทรลาดกระบัง 2 และ โครงการบ้านเอื้ออาทรร่มเกล้า, วิศวรุต เกกินะ

Chulalongkorn University Theses and Dissertations (Chula ETD)

โครงการบ้านเอื้ออาทรโดยการเคหะแห่งชาติ ประกอบด้วยที่อยู่อาศัย และองค์ประกอบชุมชนที่ครบครัน โดยมี ลานตลาด เพื่อทั้งให้บริการและเป็นแหล่งงานให้กับผู้อยู่อาศัยในชุมชน เพื่อเสริมสร้างความมั่นคงในการอยู่อาศัย เสริมสร้างเศรษฐกิจที่ดีและเสริมสร้างสายสัมพันธ์อันดีภายในชุมชน งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาแนวคิดและเป้าหมายในการพัฒนาลานตลาดในโครงการบ้านเอื้ออาทร กับผลที่ผู้อยู่อาศัยได้รับจากการพัฒนาลานตลาด โดยคัดเลือกโครงการบ้านเอื้ออาทรลาดกระบัง 2 และโครงการบ้านเอื้ออาทรร่มเกล้า เป็นกรณีศึกษา โดยใช้วิธีการการสังเกตุ การสัมภาษณ์ และแบบสอบถามผู้อยู่อาศัยทั้งผู้อยู่อาศัยทั่วไปและผู้อยู่อาศัยที่เป็นผู้ประกอบการค้าในลานตลาด การศึกษาพบว่า โครงการบ้านเอื้ออาทรลาดกระบัง 2 ตั้งอยู่ที่ถนนประชาพัฒนา เขตลาดกระบัง ด้านหน้าโครงการมีตลาดนัด 1 ตลาด และมินิมาร์ท 1 ร้าน มีผู้อยู่อาศัย 6,390 หน่วย มีลานตลาดภายในโครงการ 3 ลานตลาด ตั้งอยู่บริเวณด้านหน้าโครงการ 2 ลานตลาด และอยู่ภายในโครงการ อีก 1 ลานตลาด มีร้านค้ารวมกันทั้งสิ้น 44 ร้าน มีผู้อยู่อาศัยในโครงการเป็นผู้ประกอบการค้า 38 ร้าน(ร้อยละ 86 ของจำนวนร้านทั้งหมด) ผู้อยู่อาศัยทั่วไปร้อยละ 64 มาซื้อสินค้าในลานตลาดเป็นประจำ ลานตลาดบริหารงานโดย ผู้อยู่อาศัยในโครงการ 1 ลานตลาด และอดีตผู้อย่าศัยในโครงการ 2 ลานตลาด ผู้อยู่อาศัยมีทัศนคติและความพึงพอใจต่อลานตลาดด้านกายภาพ ในระดับปานกลาง (3.23 เต็ม 5 คะแนน) และ ด้านการบริหารลานตลาด ในระดับปานกลาง (3.31 เต็ม 5 คะแนน) โครงการบ้านเอื้ออาทรร่มเกล้า ตั้งอยู่ที่ถนนเคหะร่มเกล้า เขตลาดกระบัง โดยมีตลาด ศูนย์อาหาร และศูนย์การค้า บริเวณด้านหน้าโครงการ มีที่อยู่อาศัย 6,022 หน่วย มีลานตลาดภายในโครงการ 1 ลานตลาด ตั้งอยู่บริเวณทางเข้าออกด้านหลังโครงการ มีร้านค้าจำนวน 42 โดยทุกร้านค้ามีผู้ประกอบการเป็นผู้อยู่อาศัยในโครงการทั้งหมด ผู้อยู่อาศัยทั่วไปร้อยละ 73.7 มาซื้อสินค้าในลานตลาดเป็นประจำ ลานตลาดบริหารงานโดยบุคคลภายนอกที่สามารถประมูลสิทธิ์ในการบริหารลานตลาดได้ ผู้อยู่มีทัศนคติและความพึงพอใจต่อลานตลาดด้านกายภาพในระดับมาก (3.55 เต็ม 5 คะแนน) และ ด้านการบริหารลานตลาดในระดับมาก …

A Study Of Auditors' Judgement When Taking Management's Perspective On Management Discussion And Analysis, Wattanachai Sangsuwan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This experimental research examines the effect of management’s perspective on auditors’ judgment when they review management discussion and analysis (MD&A). This study predicts that prompting management’s perspective would benefit auditors by enabling them to more accurately review MD&A whether or not the MD&A is materially misstated. Contrary to our expectations, prompting auditors with a management’s perspective will backfire. The results find that auditors prompted by management's perspective are significantly more likely to accept MD&A that has an abnormally positive tone. In other words, auditors are less likely to ask management to alter MD&A that has such abnormally positive language. Management’s …

ตัวแปรด้านการออกแบบคุกกี้แบนเนอร์ที่มีผลต่อการยินยอมของผู้แวะชมให้เว็บไซต์บันทึกข้อมูลส่วนบุคคล, อัญชิตา หล่อกิตติวณิชย์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การบังคับใช้กฎหมายคุ้มครองข้อมูลส่วนบุคคลทำให้ธุรกิจต้องพัฒนาคุกกี้แบนเนอร์เพื่อเก็บการให้ความยินยอม แต่อย่างไรก็ตาม ยังไม่พบงานวิจัยในประเทศไทยที่สามารถแนะนำลักษณะการออกแบบของคุกกี้แบนเนอร์ที่ผู้แวะชมยินยอมให้บันทึกข้อมูล โดยเฉพาะการบันทึกคุกกี้ที่ไม่จำเป็น งานวิจัยนี้วิเคราะห์ตัวแปรทางการออกแบบของคุกกี้แบนเนอร์ที่มีผลต่อการยินยอมให้บันทึกคุกกี้ไม่จำเป็นเพื่อเป็นประโยชน์ต่อผู้ให้บริการเว็บไซต์ให้สามารถโน้มน้าวผู้แวะชมให้ยินยอมบันทึกคุกกี้ไม่จำเป็น การศึกษานี้มุ่งเน้นการวิเคราะห์ผลของ (1) ตำแหน่งคุกกี้แบนเนอร์ (2) ความเคลื่อนไหวของโลโก้บนคุกกี้แบนเนอร์ และ (3) การแสดงคำว่าคุกกี้บนปุ่มของแบนเนอร์ ต่อ การยินยอม การศึกษานี้เป็นการทดลองในสภาพตามจริง การวิเคราะห์ข้อมูลพบว่า ผลกระทบของ (1) ตำแหน่งคุกกี้แบนเนอร์ (2) ความเคลื่อนไหวของโลโก้บนคุกกี้แบนเนอร์ และ (3) การแสดงคำว่าคุกกี้บนปุ่มของแบนเนอร์ ต่อ การยินยอม ไม่มีนัยสำคัญ ทว่าเมื่อผู้วิจัยลองวิเคราะห์ข้อมูลการยินยอม เมื่อมีและไม่มีความเคลื่อนไหวของโลโก้บนคุกกี้แบนเนอร์ จำแนกตามเพศ ผู้วิจัยพบว่า การยินยอมของหน่วยทดลองเพศชาย เมื่อโลโก้บนคุกกี้แบนเนอร์มีและไม่มีความเคลื่อนไหว แตกต่างกันอย่างมีนัยสำคัญ ข้อสรุปจากงานนี้ต่อยอดองค์ความรู้การวิจัยในบริบทของการออกแบบคุกกี้แบนเนอร์โดยผู้ให้บริการเว็บไซต์และผู้ที่เกี่ยวข้องอาจใช้ผลการวิจัยนี้เพื่อออกแบบคุกกี้แบนเนอร์ได้ถูกต้องและไม่ขัดต่อกฎหมายคุ้มครองข้อมูลส่วนบุคคล

Chanel Brand Equity In The Eyes Of Male Consumers, Alexandra Grace Sheehan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to study male consumers' brand equity of Chanel. A qualitative method was used to collect data through 12 in-depth interviews. The respondents are 12 Thai male millennials, who are aged between 23 - 38, living in Bangkok, Thailand, and have purchased a product from Chanel within the last 12 months. The findings of this study indicate that male consumers had a good brand recall of Chanel. Male consumers have a positive brand image of Chanel and view them as a timeless brand, a top-tier luxury brand that is expensive in comparison to other luxury brands on the …

Filipino Consumers' Perception Toward Gentlewoman Thai Fashion Brand, Gabriel Lorenzo Del Carmen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This individual study explores the Filipino Consumer Perceptions of Thai Fashion Brand GENTLEWOMAN and the quality of the brand’s activism messaging through social media. The data was collected using in-depth interviews on 10 respondents, Filipino females, aged between 20 to 35, the average target consumer of GENTLEWOMAN products. The findings suggest that Filipino Consumers have a very positive perception of GENTLEWOMAN. They find the price to be good, regardless of whether it was purchased through the gray market or through official distribution. Quality is also perceived highly as consumers find the products to be well-constructed and very versatile. Lastly, consumers …

Purchase Behavior Toward Luxury Fashion Brands During Thailand's Economic Recovery After The Covid-19 Pandemic Among Generation Y Consumers, Jaruwarin Palarungsri

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research is to explore the purchase behavior toward luxury fashion brands among Thai Generation Y consumers during the economic recovery after the COVID-19 pandemic. The research utilized a qualitative approach to gather information from 10 key informants aged 31 to 42, residing in Thailand and spending more than 500,000 Thai baht annually on luxury fashion products. The findings indicate that Thai Gen Y consumers are active followers of economic news and current events, as they consume news on a daily basis and discuss it with their social circle. However, they tend to avoid expressing their opinions …

The Impact Of Brand Image On Customer Loyalty Toward Haidilao Thailand, Liu Xin

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are as followed: to explore Brand image and customer loyalty toward Haidilao Thailand and to investigate the relationship between the two variables. The study collected two hundred fifty-eight participants who is living in Bangkok for at least three months, aged between 20 and 50, and who have dined at Haidilao in the past three months. The findings reveal a positive perception of Haidilao's brand image among respondents (M = 3.89). Notably, functional image received the highest mean score (M = 3.91), closely followed by experiential image (M = 3.91), while symbolic image obtained the lowest …

The Influence Of Ai Chatbots On Purchase Intention Of Electric Vehicles Among Consumers In China, Ning Fang

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of the paper is to study the effects of perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE), perceived cyber risks (PCR) of AI chatbots on the purchase intention (PI) of EVs among consumers in China. The study is conducted in a quantitative approach by using online questionnaires as a tool to collect data from 300 Shanghai based respondents, aged between 31-40, and have intention or experience using AI chatbots or EVs. The results show that overall respondents have a possibilities attitude towards PCR (M=3.36), PEU (M=3.27), PU (M=3.26), and PEU (M=3.26) of AI chatbots. …