Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (8090)
- Arts and Humanities (5344)
- Medicine and Health Sciences (5080)
- Education (4656)
- Law (3960)
-
- Life Sciences (2498)
- Physical Sciences and Mathematics (2426)
- Business (2022)
- Engineering (1770)
- Communication (1645)
- Psychology (1443)
- Higher Education (1437)
- Medical Specialties (1415)
- Sociology (1306)
- Medical Sciences (1183)
- Public Health (1018)
- Library and Information Science (948)
- Public Affairs, Public Policy and Public Administration (941)
- Art and Design (876)
- Computer Sciences (805)
- History (799)
- Religion (744)
- Political Science (736)
- Curriculum and Instruction (635)
- Film and Media Studies (628)
- Feminist, Gender, and Sexuality Studies (592)
- Nursing (531)
- Environmental Sciences (516)
- Marketing (505)
- Journalism Studies (493)
- Institution
-
- The Texas Medical Center Library (1062)
- University of Montana (914)
- Brigham Young University (847)
- Walden University (711)
- Chulalongkorn University (692)
-
- University of South Florida (690)
- San Jose State University (685)
- Universitas Indonesia (660)
- Liberty University (594)
- University of Nebraska - Lincoln (566)
- City University of New York (CUNY) (471)
- Association of Arab Universities (443)
- University of Memphis (430)
- Nova Southeastern University (400)
- University of Arkansas, Fayetteville (393)
- University of South Carolina (381)
- Georgia Southern University (371)
- University of Mississippi (356)
- Louisiana State University (349)
- University of Plymouth (342)
- Utah State University (342)
- East Tennessee State University (333)
- University of New Hampshire (332)
- University of Kentucky (330)
- Design Research Society (317)
- Technological University Dublin (315)
- Singapore Management University (312)
- Edith Cowan University (307)
- University of Texas Rio Grande Valley (296)
- Washington University School of Medicine (285)
- Keyword
-
- Humans (856)
- COVID-19 (688)
- Animals (418)
- Social media (397)
- Education (356)
-
- Mice (335)
- Mental health (265)
- ICTS (Institute of Clinical and Translational Sciences) (236)
- Gender (232)
- Higher education (224)
- Syllabus, syllabi, journalism, communication, media, strategic media (206)
- Technology (192)
- Female (181)
- Leadership (179)
- Artificial intelligence (177)
- Communication (176)
- United States (175)
- Newspaper (170)
- Pandemic (167)
- Women (158)
- Sustainability (146)
- Race (142)
- Machine learning (139)
- Newsletter (139)
- Depression (137)
- Social Media (137)
- Ethics (136)
- Diversity (135)
- History (134)
- Climate change (133)
- Publication
-
- Theses and Dissertations (1398)
- University of Montana Course Syllabi, 2021-2025 (704)
- Faculty, Staff and Student Publications (654)
- Walden Dissertations and Doctoral Studies (647)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (574)
-
- Doctoral Dissertations and Projects (405)
- Electronic Theses and Dissertations (388)
- Faculty Publications (365)
- Library Philosophy and Practice (e-journal) (355)
- Dissertations (335)
- Honors Theses (299)
- Faculty, Staff and Students Publications (297)
- 2020-Current year OA Pubs (282)
- Faculty Scholarship (261)
- Research outputs 2022 to 2026 (258)
- Defensive Publications Series (232)
- Articles (218)
- Journalism and Strategic Media Syllabi Archive (206)
- IASDR Conference Series (199)
- Ornitología Neotropical (197)
- Theses (195)
- Masters Theses (192)
- Information Sciences Letters (178)
- ETSU News (169)
- Dissertations, Theses, and Capstone Projects (167)
- USF Tampa Graduate Theses and Dissertations (158)
- Documents (143)
- Master's Theses (128)
- Graduate Theses and Dissertations (127)
- Graduate Theses, Dissertations, and Problem Reports (ETD) (124)
- Publication Type
Articles 36841 - 36870 of 39342
Full-Text Articles in Entire DC Network
African American Mothers’ Perceptions Of Trust Of Law Enforcement, Caisha Wilkes
African American Mothers’ Perceptions Of Trust Of Law Enforcement, Caisha Wilkes
Walden Dissertations and Doctoral Studies
AbstractFor many years, African American mothers have endured negative experiences with law enforcement (LE) involving themselves, their children, or both. These personal experiences with LE contribute to the lack of trust African American mothers have in LE. The purpose of this study was to explore African American mothers’ perceptions of LE in terms of trust. Social conflict theory was used as the conceptual framework for this study. Eight African American mothers residing in the United States were recruited by means of snowball sampling to participate in semistructured interviews. The resulting interview transcripts were coded via the six-steps method, and the …
Local Stakeholders' Involvement In Community Development Projects In Kenya, Charles Wanjue
Local Stakeholders' Involvement In Community Development Projects In Kenya, Charles Wanjue
Walden Dissertations and Doctoral Studies
Local residents can provide valuable input on the design, implementation, review, and assessment of development projects, but many community development organizations do not involve these individuals in decision-making. There was inadequate knowledge about why community members are not engaged in community development projects in Kenya. With this study, I sought to improve the understanding of why community members are not fully involved in implementing and managing community development projects in Kenya. Stakeholder theory served as the theoretical foundation for this study. Data were collected through interviews with 13 management and program staff members working with an NGO in Kenya. The …
Generational Cohort Membership And Career And Organizational Commitment Among Law Enforcement Officers, Erinn Elizabeth Vranches
Generational Cohort Membership And Career And Organizational Commitment Among Law Enforcement Officers, Erinn Elizabeth Vranches
Walden Dissertations and Doctoral Studies
Career and organizational commitment are topics of interest in multiple fields, including law enforcement. With the exodus and transition of generational cohorts, there is a need to understand generational differences to address the recruitment, training, and retention of officers. The purpose of this study was to examine the relationship between generational cohort membership, career commitment, and organizational commitment among law enforcement officers. Two theories were used for the foundation of this study: Manheim’s theory of generations and Super’s developmental self-concept theory. The study method was quantitative and the design, correlational. A survey containing demographic questions and items from the Occupational …
Understanding U.S. Customers' Intention To Adopt Robo-Advisor Technology, Deborah Wall
Understanding U.S. Customers' Intention To Adopt Robo-Advisor Technology, Deborah Wall
Walden Dissertations and Doctoral Studies
Finance and information technology scholars wrote that there is a literature gap on what factors drive investors in Western financial markets to use a Robo-advisor to manage their investments. The purpose of this qualitative, single case study with embedded units is to understand the adoption intentions of retail investors in U.S. markets to use a Robo-advisor instead of a human advisor. A single case study design addressed the literature gap, and qualitative data from seven semi=structured interviews, reflective field notes, and archival data were triangulated to answer the research question. This study was grounded in a theoretical framework that includes …
Effective Strategies To Sustain Small African American Food Service Businesses Beyond 5 Years, Alvin West
Effective Strategies To Sustain Small African American Food Service Businesses Beyond 5 Years, Alvin West
Walden Dissertations and Doctoral Studies
AbstractAfrican American small food service business owners contribute to national and local economies; however, only 45% of them sustain their businesses beyond 5 years. African American small food service business owners are concerned with the lack of effective business strategy implementation, as it is the number one predictor of actual business failure. Grounded in the general systems theory, the purpose of this qualitative multiple case study was to explore strategies African American small food service business owners used to sustain their businesses beyond 5 years. The participants were seven African American small food service business owners in the southeastern United …
Addressing Conflict-Related Sexual Violence In Liberia, Nathaniel Benjamin Walker
Addressing Conflict-Related Sexual Violence In Liberia, Nathaniel Benjamin Walker
Walden Dissertations and Doctoral Studies
The phenomenon of sexual violence against women in Liberia is a disturbing problem. Despite the significant number of individuals who have faced sexual assault in this country, little is known about the roots and long-term implications of this phenomenon within the context of Liberia, as well as the instruments that could be effective in remedying its effects. This study was conducted to understand how conflict-related sexual violence affects women in Liberia and suggest ways to help address it. The research questions addressed the effect of war-related sexual violence against women in Liberia and the strategies that are necessary to remedy …
A Pcl-R, Pai, And Rorschach Study Of Women Who Murder, Jason M. Smith, Carl B. Gacono, Ted B. Cunliffe
A Pcl-R, Pai, And Rorschach Study Of Women Who Murder, Jason M. Smith, Carl B. Gacono, Ted B. Cunliffe
Archives of Assessment Psychology
Murder is antithetical to any traditional conceptualization of femininity or the nurturer role. Women do, however, commit murder, as well as a plethora of other heinous offenses. Understanding the personality of women who murder is of both clinical and scientific interest. In this study, we present the PCL-R, PAI, and Rorschach data of 24 incarcerated women who have murdered. We explored the interpersonal, affective, cognitive, and self-concept vulnerabilities that contributed to this behavior within the female offender model. The results were placed within societal contexts (i.e., media) as well as providing recommendations for assessment and treatment of this population.
The Bulgarian And Greek Versions Of The Cognitive Test Anxiety Scale In University Students: In Search Of A Factor Structure, Stanislava Stoyanova, Vaitsa Giannouli
The Bulgarian And Greek Versions Of The Cognitive Test Anxiety Scale In University Students: In Search Of A Factor Structure, Stanislava Stoyanova, Vaitsa Giannouli
Archives of Assessment Psychology
University students face test anxiety regardless of their country of origin. Therefore, it is necessary to use psychometric measures with identified factor structures. The Cognitive Test Anxiety Scale (CTAS) has been used in different countries to measure the cognitive aspect of test anxiety. Although the CTAS has been used widely, its factor structure is a topic of debate. In this study, we focused on concurrent data collection in two adjacent countries (Bulgaria and Greece), with two aims: a) to establish for the first time the factor structure for the Bulgarian and Greek versions of the CTAS, and b) to investigate …
Visual Literacy: A Critical Literacy Competency In 21st Century Higher Education, Elizabeth Bucciarelli
Visual Literacy: A Critical Literacy Competency In 21st Century Higher Education, Elizabeth Bucciarelli
Faculty Scholarship 2023
No abstract provided.
When Pro(?)-Football Came To Ypsilanti, Steven J. Ramold
When Pro(?)-Football Came To Ypsilanti, Steven J. Ramold
Faculty Scholarship 2023
No abstract provided.
Mobilenetv1-Based Deep Learning Model For Accurate Brain Tumor Classification, Maad M. Mijwil, Ruchi Doshi, Kamal Kant Hiran, Omega John Unogwu, Indu Bala
Mobilenetv1-Based Deep Learning Model For Accurate Brain Tumor Classification, Maad M. Mijwil, Ruchi Doshi, Kamal Kant Hiran, Omega John Unogwu, Indu Bala
Mesopotamian Journal of Computer Science
Brain tumors are among the most dangerous diseases that lead to mortality after a period of time from injury. Therefore, physicians and healthcare professionals are advised to make an early diagnosis of brain tumors and follow their instructions. Magnetic resonance imaging (MRI) is operated to provide sufficient and practical data in detecting brain tumors. Applications based on artificial intelligence contribute a very large role in disease detection, provide incredible accuracy and assist in creating the right decisions. In particular, deep learning models, which are a significant part of artificial intelligence, have the ability to diagnose and process medical image datasets. …
"A Raisin In A Box": The Experiences Of Racialized Black Males In Leadership Roles In The Non-Profit Sector In Toronto, Canada, Morris Anthony Beckford
"A Raisin In A Box": The Experiences Of Racialized Black Males In Leadership Roles In The Non-Profit Sector In Toronto, Canada, Morris Anthony Beckford
Dissertations
Problem
The marginalization of Black and other racialized bodies (people of colour) has led to the position of a leader becoming so synonymous with Whiteness that it is normalized and naturalized; and worse, there has been limited analysis about why this is so. There is even less analysis of the experiences of the few people of colour who occupy leadership roles in organizations (Berkshire, 2008; Bradshaw et al., 2009; Mills et al., 2010; Nkomo, 2011; Ospina & Foldy, 2009). Astonishingly, organizations in diverse communities also have exiguous conversations about such salient issues like race and gender even though there is …
An Exploratory Study Of Entrepreneurial Intention Among Hispanic Entrepreneurs In Toronto, Jorge Perez Moreno
An Exploratory Study Of Entrepreneurial Intention Among Hispanic Entrepreneurs In Toronto, Jorge Perez Moreno
Dissertations
The Problem
Entrepreneurship scholars have claimed that immigrants are more likely to become self-employed due to limited job opportunities, access to social networks, cultural background, necessity, and education and skills. However, the entrepreneurial experience of Hispanic immigrants in Toronto has yet to be examined. This quantitative study examined the attitudes, norms, and perceptions influencing entrepreneurial intention and the factors that encourage self-employment continuation among immigrants in Canada.
Method
This study used a survey questionnaire of ninety-four Hispanic entrepreneurs in Toronto to comprehend their entrepreneurial intention. It examined their proficiencies, studied their business characteristics, and predicted their behavior toward self employment …
An Examination Of The Influence Of Ethnic Identity, Spirituality, And Social Support As Predictors Of Resilience Among Black Male College Graduates Born In The United States, Sandy Belizaire
Dissertations
Problem
This study aimed to assess the influence of ethnic identity, spirituality, and social support on resilience among Black males (BM) who were born in the United States of America and are recent college graduates. The achievement gap between BM and their counterparts is among education's most infuriating problems. Educators are more likely to dissuade Black men from going to college, and those who enroll drop out before they graduate (Noguera 2003; Wilborn 2013).
Method
This study employed a non-experimental, quantitative correlation research design using self-report questionnaires. The target population for this study was American-born Black males who were graduates …
Daily Heterosexist Experiences In Lgbtq+ Adults From Spain: Measurement, Prevalence, And Clinical Implications, Román Ronzón-Tirado, Ruby Charak, Ines Cano-Gonzalez
Daily Heterosexist Experiences In Lgbtq+ Adults From Spain: Measurement, Prevalence, And Clinical Implications, Román Ronzón-Tirado, Ruby Charak, Ines Cano-Gonzalez
Psychological Science Faculty Publications
Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals face unique stressors related to their sexual and gender identities that have a detrimental impact on their mental health. Nonetheless, studies have not yet investigated these minority stressors among LGBTQ+ individuals from Spain. The limited availability of standardized tools/instruments to measure minority stressors in Spanish makes it challenging to explore these experiences among Spanish speaking individuals. The present study aimed to examine the factor structure of the Daily Heterosexist Experiences Questionnaire (DHEQ) among LGBTQ+ adults from Spain, compare rates of minority stressors across diverse gender and sexual orientations, and examine the impact …
Cooperative Deep Q -Learning Framework For Environments Providing Image Feedback, Krishnan Raghavan, Vignesh Narayanan, Sarangapani Jagannathan
Cooperative Deep Q -Learning Framework For Environments Providing Image Feedback, Krishnan Raghavan, Vignesh Narayanan, Sarangapani Jagannathan
Publications
In this article, we address two key challenges in deep reinforcement learning (DRL) setting, sample inefficiency, and slow learning, with a dual-neural network (NN)-driven learning approach. In the proposed approach, we use two deep NNs with independent initialization to robustly approximate the action-value function in the presence of image inputs. In particular, we develop a temporal difference (TD) error-driven learning (EDL) approach, where we introduce a set of linear transformations of the TD error to directly update the parameters of each layer in the deep NN. We demonstrate theoretically that the cost minimized by the EDL regime is an approximation …
Knowledge Graph Guided Semantic Evaluation Of Language Models For User Trust, Kaushik Roy, Tarun Garg, Vedant Palit, Yuxin Zi, Vignesh Narayanan, Amit Sheth
Knowledge Graph Guided Semantic Evaluation Of Language Models For User Trust, Kaushik Roy, Tarun Garg, Vedant Palit, Yuxin Zi, Vignesh Narayanan, Amit Sheth
Publications
A fundamental question in natural language processing is - what kind of language structure and semantics is the language model capturing? Graph formats such as knowledge graphs are easy to evaluate as they explicitly express language semantics and structure. This study evaluates the semantics encoded in the self-attention transformers by leveraging explicit knowledge graph structures. We propose novel metrics to measure the reconstruction error when providing graph path sequences from a knowledge graph and trying to reproduce/reconstruct the same from the outputs of the self-attention transformer models. The opacity of language models has an immense bearing on societal issues of …
Moment-Based Reinforcement Learning For Ensemble Control, Yao-Chi Yu, Vignesh Narayanan, Jr-Shin Li
Moment-Based Reinforcement Learning For Ensemble Control, Yao-Chi Yu, Vignesh Narayanan, Jr-Shin Li
Publications
Problems involving controlling the collective behavior of a population of structurally similar dynamical systems, the so-called ensemble control, arise in diverse emerging applications and pose a grand challenge in systems science and control engineering. Owing to the severely under-actuated nature and the difficulty of placing large-scale sensor networks, ensemble systems are limited to being actuated and monitored at the population level. Moreover, mathematical models describing the dynamics of ensemble systems are often elusive. Therefore, it is essential to design broadcast controls that excite the entire population in such a way that the heterogeneity in system dynamics are robustly compensated. In …
Tutorial - Shodhguru Labs: Optimization And Hyperparameter Tuning For Neural Networks, Kaushik Roy
Tutorial - Shodhguru Labs: Optimization And Hyperparameter Tuning For Neural Networks, Kaushik Roy
Publications
Neural networks have emerged as a powerful and versatile class of machine learning models, revolutionizing various fields with their ability to learn complex patterns and make accurate predictions. The performance of neural networks depends significantly on the appropriate choice of hyperparameters, which are critical factors governing their architecture, regularization, and optimization techniques. As the demand for high-performance neural networks grows across diverse applications, the need for efficient optimization and hyperparameter tuning methods becomes paramount. This paper presents a comprehensive exploration of optimization strategies and hyperparameter tuning techniques for neural networks. Neural networks have emerged as a powerful and versatile class …
A Guardian For Justice: The Women's Commission At Emu, Mary-Elizabeth B. Murphy
A Guardian For Justice: The Women's Commission At Emu, Mary-Elizabeth B. Murphy
Faculty Scholarship 2023
No abstract provided.
State Of The University Annual Report - 2022-2023, Office Of The President, East Tennessee State University, University Marketing And Communication, East Tennessee State University
State Of The University Annual Report - 2022-2023, Office Of The President, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Office of the President State of the University Annual Report
No abstract provided.
Identity Negotiations Of A Mexican Transnational In The Rio Grande Valley: Crossing The Border Daily, Xiaodi Zhou, David Martinez-Prieto
Identity Negotiations Of A Mexican Transnational In The Rio Grande Valley: Crossing The Border Daily, Xiaodi Zhou, David Martinez-Prieto
Bilingual and Literacy Studies Faculty Publications
This narrative case study examines the cultural affiliations of one transnational US-born Mexican American college student, and her various intersecting veins of identity. The aim was to capture the bordered existence in the many criteria of her being. Her linguistic identity, pop culture identity, spiritual identity, as well as her general cultural affiliations are examined as intersecting rays of influence. Utilizing Anzaldúa’s (2012) bordered identity as theoretical grounding for her partitioned selves, along with Bakhtin’s (1986) notion of cultural and linguistic dialogue, we analyzed the complexities in this one bicultural, bilingual young woman venturing into adulthood. This study sheds light …
Religiosity, Family Sexual Communication & Gender As Predictors Of Attitudes Toward Oral Sex Among College/University Students In The United States, Antoinette Napier
Religiosity, Family Sexual Communication & Gender As Predictors Of Attitudes Toward Oral Sex Among College/University Students In The United States, Antoinette Napier
Dissertations
Purpose
The purpose of this study was to investigate whether religiosity, family sexual communication and gender were predictors of attitudes toward oral sex among college/university students in the United States.
Method
Participants completed several surveys, which measured participants' personal religiosity, family sexual communication, and attitudes toward oral sex. A path analysis model was used to analyze the relationship between the proposed variables.
Results
The path analysis hypothesized model resulted in a poor fit for the data. The model was respecified by removing three items which showed weak beta weights. The respecified model produced a good fit for the data. The …
Teaching Shante Curtelia Dominique Ophelia Brown Johnson : An Autoethnography Of A Black Male, Seventh-Day Adventist, Jazz Avant-Garde Artist, Michael Gayle
Dissertations
Leadership is part and parcel of societies and cultures. Leadership research can provide understanding that in turn provides knowledge, resources and growth opportunities for leaders. Leadership may be understood from a personal perspective as being bound up with identity. As I examine myself as a person and as a leader, I realize that several identities are prominent: Black male identity, Christian identity, jazz avant-garde artistic identity. Each of those identities have features that contribute to leadership.
The purpose of this study is to describe and explore leadership experiences of a Black male, from the Seventh-day Adventist Christian tradition who is …
علم الآثار ومشاريع التطوير في مدينة رهط / Archaeology And Modern Development In Rahat, Omry Barzilai, Svetlana Tallis
علم الآثار ومشاريع التطوير في مدينة رهط / Archaeology And Modern Development In Rahat, Omry Barzilai, Svetlana Tallis
Cornerstone: Journal of Archaeological Sites (حجر الزاوية)
Recently, Rahat has undergone significant development in anticipation of the expansion of the city, including the establishment of new residential neighborhoods, industrial and commercial areas, and educational institutions. As a result, dozens of previously unknown archaeological sites were discovered, revealing the magnificent and fascinating past of this city. The many archaeological excavations conducted in and around Rahat, on behalf of the Israel Antiquities Authority (IAA), revealed sites dating from the Roman, Byzantine and Early Islamic periods, including farmhouses, monasteries, churches, mosques, estates, an industrial area and cemeteries. The excavation at Rahat (South) unearthed special findings from the Early Islamic period, …
Adaptive Leadership In Local Responses To Covi D-19: Cases Of The Cities Of Santa Rosa And Valenzuela, Philippines, Miriam Caryl Carada, Therese Pardo, Aileen Lapitan
Adaptive Leadership In Local Responses To Covi D-19: Cases Of The Cities Of Santa Rosa And Valenzuela, Philippines, Miriam Caryl Carada, Therese Pardo, Aileen Lapitan
Journal of Public Affairs and Development
The Coronavirus Disease (COVID-19) created a disruption to the global landscape that called for the quick response of key governance actors, specifically an adaptive approach by the local leaders. In this study, we analyze strategies of two local chief executives to draw insights about how adaptive leadership practiced in the context of two cities in the Philippines deemed to excel in managing the pandemic at the height of its onslaught. Owing to COVID restrictions at the time of the study, secondary data from various social media accounts, local government portals, and news websites were utilized together with the accounts from …
Implementing A Short-Term Field-Based Experiential Learning Activity: The Retail Scavenger Hunt, Pam Richardson, Rebeca Perren
Implementing A Short-Term Field-Based Experiential Learning Activity: The Retail Scavenger Hunt, Pam Richardson, Rebeca Perren
Atlantic Marketing Journal
This article introduces the Retail Scavenger Hunt (RSH)—a short-term field-based experiential learning activity. This flexible pedagogical tool enables students to experience first-hand what is commonly referred to in the consumer-packaged goods industry as “the store check.” Although initially designed as an instructor-led activity, the authors adapted the exercise during the pandemic to be executed as a self-directed, app-based field activity. As a result, this research can compare student impressions across implementation modes.
Textbook Publishing For Secondary And Higher Education, Sherry Roberts, Lucy M. Matthews
Textbook Publishing For Secondary And Higher Education, Sherry Roberts, Lucy M. Matthews
Atlantic Marketing Journal
Given the number of high school and college students in need of textbooks, there is an opportunity for individuals interested in becoming textbook authors. The process begins with conducting research to determine the appropriate type of book and the market for that book. The research for secondary education includes understanding curriculum standards for the given subject. Understanding the market for the book is important to also determine the appropriate publisher for the proposed textbook. Next, it is time to prepare the items needed for the prospectus. These items include the table of content, end-of-chapter exercises, and likely a few chapters …
Predictors Of Bullying Behaviors Among Adolescents In Saudi Arabia: The Role Of Self-Esteem, Emotional Intelligence And Moral Disengagement, Ayat Hamzah
Dissertations
Problem
Bullying issues are increasing among school-age children worldwide. Children and adolescents involved in bullying as victims, perpetrators, or both are likely to experience negative consequences on their emotional, social, and academic levels (Espelage & Holt, 2001). In spite of the increasing research on bullying in Saudi Arabia, there exists gaps in the literature, especially in the role of individual traits (self-esteem, emotional intelligence) and cognitive processes (moral disengagement) on bullying behavior. Additionally, using modeling analysis to understand the predictive factors affecting bullying involvement processes also filled in some of the gaps in the literature. The current study investigated the …
Sport Celebrities’ Covid-19 Prevention On Social Media: The Effect Of Credibility, Social Distance, Identification, And Message’S Power Style On Health Behavioral Intentions, Kyu-Soo Chung, Chad Goebert
Sport Celebrities’ Covid-19 Prevention On Social Media: The Effect Of Credibility, Social Distance, Identification, And Message’S Power Style On Health Behavioral Intentions, Kyu-Soo Chung, Chad Goebert
Faculty Articles
During the COVID-19 outbreak, there emerged on social media an active cohort of sport celebrities, promoting through their messages virus-prevention behaviors. The study tested how people’s intentions to adopt COVID-19 prevention practices were affected by their perceived credibility of sport celebrities, perceived social distance of sport celebrities, and identification with sport celebrities. The study also tested how the message’s power style moderated those relations. The researchers selected four sport celebrities who were active on social media and applied powerful and powerless linguistic styles in developing their social media messages. College students (N = 284) were randomly exposed to one of …