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2023

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Female Authorship, Patronage, And Translation In Late Medieval France: From Christine De Pizan To Louise Labé, Alani Hicks-Bartlett Dec 2023

Female Authorship, Patronage, And Translation In Late Medieval France: From Christine De Pizan To Louise Labé, Alani Hicks-Bartlett

Medieval Feminist Forum: A Journal of Gender and Sexuality

No abstract provided.


Code And Prejudice: Regulating Discriminatory Algorithms, Bernadette M. Coyle Dec 2023

Code And Prejudice: Regulating Discriminatory Algorithms, Bernadette M. Coyle

Washington and Lee Law Review Online

In an era dominated by efficiency-driven technology, algorithms have seamlessly integrated into every facet of daily life, wielding significant influence over decisions that impact individuals and society at large. Algorithms are deliberately portrayed as impartial and automated in order to maintain their legitimacy. However, this illusion crumbles under scrutiny, revealing the inherent biases and discriminatory tendencies embedded in ostensibly unbiased algorithms. This Note delves into the pervasive issues of discriminatory algorithms, focusing on three key areas of life opportunities: housing, employment, and voting rights. This Note systematically addresses the multifaceted issues arising from discriminatory algorithms, showcasing real-world instances of algorithmic …


Artificial Intelligence And Transformative Use After Warhol, Gary Myers Dec 2023

Artificial Intelligence And Transformative Use After Warhol, Gary Myers

Washington and Lee Law Review Online

The Supreme Court’s recent decision in Andy Warhol Foundation for the Visual Arts, Inc. v. Goldsmith clarifies the scope of transformative use and the role of these uses in the fair use analysis. This important case has implications for a fair use analysis of artificial intelligence. This article evaluates the interaction between copyright law’s fair use doctrine and typical sources and uses for artificial intelligence. In other words, the article will assess whether or not the use of copyrighted material to “train” AI programs—AI inputs—and the products of AI programs—AI outputs—are likely to found to be transformative in light of …


#Metoo & The Courts: The Impact Of Social Movements On Federal Judicial Decisionmaking, Carol T. Li, Matthew E.K. Hall, Veronica Root Martinez Dec 2023

#Metoo & The Courts: The Impact Of Social Movements On Federal Judicial Decisionmaking, Carol T. Li, Matthew E.K. Hall, Veronica Root Martinez

Washington and Lee Law Review Online

In late 2017, the #MeToo movement swept through the United States as individuals from all backgrounds and walks of life revealed their experiences with sexual abuse and sexual harassment. After the #MeToo movement, many scholars, advocates, and policymakers posited that the watershed moment would prompt changes in the ways in which sexual harassment cases were handled. This Article examines the impact the #MeToo movement has had on judicial decisionmaking. Our hypothesis is that the #MeToo movement’s increase in public awareness and political attention to experiences of sexual misconduct should lead to more pro-claimant voting in federal courts at the district …


Inter- And Intrareligious Conflicts Through/About Sound, Ruth Hacohen Dec 2023

Inter- And Intrareligious Conflicts Through/About Sound, Ruth Hacohen

Yale Journal of Music & Religion

This issue of YJMR includes three articles featuring three case studies that represent different religious worlds and historical moments. In each, the interplay of the above three factors—medium, forms and norms, and religious contest—can be clearly discerned. With all the differences (and a few commonalities) these three case studies comprise, they share one important feature: the agents of conflict, in all cases, were (or still are) courageous people who fought for their ideas and practices.


Annunciation And The Cross: The Marian Theology Of Incarnation In James Macmillan’S Music And Public Discourse, Joel Clarkson Dec 2023

Annunciation And The Cross: The Marian Theology Of Incarnation In James Macmillan’S Music And Public Discourse, Joel Clarkson

Yale Journal of Music & Religion

Many of Scottish composer James MacMillan’s most essential works are influenced by his Catholic faith, and thematically focused on a theological expression of Incarnation and suffering worked out through a dissonant musical style. MacMillan has developed a robust public discourse that includes statements about his faith and the way it informs his music, and his forthright demeanor has often provoked tension with various figures and groups. This article suggests that these two forms of conflict—discordance in his composition, and elements of conflict in his public dialogue—are both driven by a Marian theology of Incarnation that provides the impetus both for …


Influence Of Ph On The Wettability Of Carbonate Rocks For Carbon Dioxide Sequestration In Deep Saline Aquifer, Khaw Chi Foong, Sia Chee Wee, M Aslam Md Yusof Dec 2023

Influence Of Ph On The Wettability Of Carbonate Rocks For Carbon Dioxide Sequestration In Deep Saline Aquifer, Khaw Chi Foong, Sia Chee Wee, M Aslam Md Yusof

Platform: A Journal of Engineering (PAJE)

The escalating carbon dioxide (CO2) emissions have precipitated climate change, underscoring the urgent need for innovative solutions. Carbon Capture and Storage (CCS) represents a groundbreaking technology to mitigate carbon emissions by capturing CO2 and depositing it deep within reservoirs. This study focuses on the storage aspect of CCS by scrutinising reservoir properties. A pivotal factor influencing the geological storage of CO2 is the wettability of the rock/CO2/brine system, which is intricately linked to the contact angle. However, previous research has indicated that pH can significantly influence the wettability of this system. Acetic acid, a prevalent organic acid in the petroleum …


2023-December-29-It’S Not Too Late To Get Your Flu Shot.Pdf, University Marketing And Communication, East Tennessee State University Dec 2023

2023-December-29-It’S Not Too Late To Get Your Flu Shot.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Though the best time to get your flu shot is typically between September and October, the second-best time to get vaccinated is now, according to East Tennessee State University's Dr. Randy Wykoff, dean of the ETSU College of Public Health.

That’s because flu season, which traditionally begins to pick up in early fall, often reaches its peak between December and February. “Getting the shot now is beneficial,” said Wykoff. “In fact, the U.S. Centers for Disease Control and Prevention recommend getting it as long as there is circulating flu, and in some years that goes into May.”

It takes …


Naval War College Situation: Conflict In Gregoria And Tanaka: The Law Of Targeting, Project Director: Michael N. Schmitt Dec 2023

Naval War College Situation: Conflict In Gregoria And Tanaka: The Law Of Targeting, Project Director: Michael N. Schmitt

International Law Studies

This article addresses complex law of armed conflict (LOAC) issues posed by a scenario with eight “situations” examined during a tabletop workshop conducted by the U.S. Naval War College’s Stockton Center for International Law. Participants included judge advocates from the United States and uniformed legal advisors from Israel, the Netherlands, and the United Kingdom, all of whom had extensive experience providing legal advice on targeting. Also included were academics with particular expertise in the law of armed conflict. The situations were drafted to reflect situations some of the participants had faced in international or non-international armed conflict.

The scenario involves …


An Evaluation Of Online Training Effectiveness And Pre-Service And In-Service Teacher Satisfaction: A Case Study From Nigeria, Laila Mohebi, Alanood Alshamsi, Mariam Alhammadi, Fatima Almohsen Dec 2023

An Evaluation Of Online Training Effectiveness And Pre-Service And In-Service Teacher Satisfaction: A Case Study From Nigeria, Laila Mohebi, Alanood Alshamsi, Mariam Alhammadi, Fatima Almohsen

All Works

This study evaluates the perceptions of 122 pre-service and in-service Nigerian teachers on adopting an online training module during the COVID-19 pandemic, a period marked by significant educational challenges and shifts. Employing a qualitative approach through open-ended online questions, it delves into the factors critical to enhancing online training effectiveness. Key findings highlight the importance of training in imparting theoretical knowledge and practical skills, the quality and relevance of content, interactivity, practical examples, and appropriate video length. These align with existing literature, underscoring the effectiveness of online training in challenging times. Significantly, nearly all participants expressed satisfaction with the training. …


Promoting Health Improvement Of Indonesian Migrant Workers And Their Children In Kuala Lumpur, Malaysia, Mitoriana Porusia, Listiana Masyita Dewi, Dewi Pertiwi Dyah Kusudaryati, Yuli Widyastuti, Lia Kicky Mahmudi, Wulan Prasesti, Fahwa Nyssa Insyiroh, Niken Diah Haryanti, Muhammad Fathan Nuralam, Nastiti Farasvita Putri, Miranda Azahra, Rafif Ryandra Izdhihar, Zulia Setiyaningrum, Siti Sabariah Buhari Dec 2023

Promoting Health Improvement Of Indonesian Migrant Workers And Their Children In Kuala Lumpur, Malaysia, Mitoriana Porusia, Listiana Masyita Dewi, Dewi Pertiwi Dyah Kusudaryati, Yuli Widyastuti, Lia Kicky Mahmudi, Wulan Prasesti, Fahwa Nyssa Insyiroh, Niken Diah Haryanti, Muhammad Fathan Nuralam, Nastiti Farasvita Putri, Miranda Azahra, Rafif Ryandra Izdhihar, Zulia Setiyaningrum, Siti Sabariah Buhari

ASEAN Journal of Community Engagement

This article discusses the health promotion program among Indonesian migrant workers and their children living in Kuala Lumpur, Malaysia, aiming for a better awareness of their health condition. In particular, this article describes and analyzes the community engagement program in Sekolah Indonesia Kuala Lumpur (SIKL) and Muhammadiyah Malaysia (PCIM) to provide health education and screening. Based on the preliminary study, Indonesian migrant workers and their families have limited access to healthcare facilities and programs. The program covers topics such as healthy reproduction and sexual vigilance for the youth, well-being and healthy lifestyles, as well as the importance

of basic health …


Reading The Books Of Margery Kempe And Alice Pyett: Attachment And Feminist Restoration In Michelle Paver's "Wakenhyrst", Laura Varnam Dec 2023

Reading The Books Of Margery Kempe And Alice Pyett: Attachment And Feminist Restoration In Michelle Paver's "Wakenhyrst", Laura Varnam

Medieval Feminist Forum: A Journal of Gender and Sexuality

This article examines reading, attachment, and the restoration of female voices in Michelle Paver's Wakenhyrst, a 2019 novel inspired by the fifteenth-century mystic and author, Margery Kempe. The article foregrounds and analyses the author’s own response to the novel and to Paver's comments about Kempe from the perspective of Rita Felski's work on art and attachment (2020) and in the context of Carolyn Dinshaw's reading of Hope Emily Allen's championing of Margery Kempe (2012). Underpinned by a framework that draws on medievalism studies (particularly Katherine Brown's concept of 'restoration'), the article explores the ways in which Paver's two readers …


Apostate Nuns In The Later Middle Ages, Morgan Mcminn Dec 2023

Apostate Nuns In The Later Middle Ages, Morgan Mcminn

Medieval Feminist Forum: A Journal of Gender and Sexuality

No abstract provided.


Optimum Pyrolysis Conditions To Prepare The Most Crystalline Boron Carbide Powder From Boric Acid–Mannitol Complex Ester, Abdullah Devri̇m Pekdemi̇r, Müşerref Önal, Yüksel Sarikaya Dec 2023

Optimum Pyrolysis Conditions To Prepare The Most Crystalline Boron Carbide Powder From Boric Acid–Mannitol Complex Ester, Abdullah Devri̇m Pekdemi̇r, Müşerref Önal, Yüksel Sarikaya

Turkish Journal of Chemistry

A weak acidic complex ester (CE) in solid form was prepared by a condensation reaction between very weak boric acid (BA: H3BO3) and (D)-mannitol (MA: C6H14O6) by the molar ratio of BA/MA = 2. A boron carbide (B4C) precursor was obtained from heating of the CE at 400 °C for 4 h. The precursor was pyrolyzed under argon flow in the interval of 1300–1550 °C for 4 h and at 1400 °C for 1–4 h, respectively. The materials were examined using several techniques such as X-ray diffraction analysis, thermal analysis, scanning electron microscopy, particle size distribution, and nitrogen adsorption/desorption. The …


Extraction/Transportation Of Co2+ Metal Ions With Bis(2-Ethylhexyl) Phosphate Dissolved In Kerosene Using A Multidropped Liquid Membrane Technique, Volkan Demi̇rel, Ramazan Donat Dec 2023

Extraction/Transportation Of Co2+ Metal Ions With Bis(2-Ethylhexyl) Phosphate Dissolved In Kerosene Using A Multidropped Liquid Membrane Technique, Volkan Demi̇rel, Ramazan Donat

Turkish Journal of Chemistry

The transport properties of Co2+ ions from the aqueous donor phase to aqueous acceptor phase with the recently developed multidroplet liquid membrane (MDLM) extraction system were studied. This system serves as a continuous process for the transportation of ions and requires fewer reagents for starting and conducting the procedure. Moreover, the procedure results in fewer waste chemicals and mixtures in comparison to traditional extraction methods. During extraction, bis(2-ethylhexyl) phosphate (D2EHPA) was used as a carrier material and 5% potassium thiocyanate (KSCN) solution was used to obtain a colored complex for UV-Vis detection. By means of several experiments, the optimum D2EHPA …


Removal Of Toxic Cr(Vi) From Aqueous Medium With Effective Magnetic Carbon-Based Nanocomposites, Ferda Ci̇van Çavuşoğlu, Gülsüm Özçeli̇k, Şahi̇ka Sena Bayazi̇t Dec 2023

Removal Of Toxic Cr(Vi) From Aqueous Medium With Effective Magnetic Carbon-Based Nanocomposites, Ferda Ci̇van Çavuşoğlu, Gülsüm Özçeli̇k, Şahi̇ka Sena Bayazi̇t

Turkish Journal of Chemistry

Cr(VI), which has toxic effects, is a heavy metal and it must be removed from the environment due to the various damages it causes. In this study, the removal of Cr(VI) pollutants from aqueous solutions with Fe3O4-based materials using a batch adsorption technique was investigated. Magnetically modified graphene nanoplatelet (GNP)-based nanocomposites were prepared and their structures were characterized by FTIR, XRD, SEM, BET, and TGA techniques. The effects of various physicochemical parameters such as adsorbent dose, contact time, initial Cr(VI) solution concentration, pH, and the presence of coexisting ions (NaCl) on the adsorption process were investigated. Accordingly, the optimum conditions …


Quaternized Chitosan/Pva/Natural Bioactive Agent Electrospun Wound Scaffolds: Production, Characterization, And Investigation Of Release Kinetics, Ezgi Eren Belgin, Cankiz Gi̇zem Deli̇balta Dec 2023

Quaternized Chitosan/Pva/Natural Bioactive Agent Electrospun Wound Scaffolds: Production, Characterization, And Investigation Of Release Kinetics, Ezgi Eren Belgin, Cankiz Gi̇zem Deli̇balta

Turkish Journal of Chemistry

Quaternized chitosan (HTCC) was synthesized and characterized to increase chitosan solubility. Then HTCC was electrospun with poly (vinyl alcohol) (PVA) and prepared natural bioactive agent (Calendula officinalis) extract was loaded onto fibers for wound scaffold applications. Morphological, structural, and mechanical characterization of the produced wound scaffolds was performed and their in vitro bioactive component release behavior was investigated. As a result, it was observed that the degree of quaternization of chitosan was 0.89, and synthesized HTCC was soluble in acidic, basic, alkaline media and could be electrospun with PVA in the presence of a natural bioactive agent. The presence of …


Ph Responsive Curcumin Released From Urea-Amine Group Functionalized Mesoporous Organosilica Nanoparticles, Osman Tayyar Arli, Yaşar Gök, Hali̇l Zeki̇ Gök Dec 2023

Ph Responsive Curcumin Released From Urea-Amine Group Functionalized Mesoporous Organosilica Nanoparticles, Osman Tayyar Arli, Yaşar Gök, Hali̇l Zeki̇ Gök

Turkish Journal of Chemistry

Studies on natural products with anticancer properties have gained more importance in recent years in order to not damage healthy tissues during cancer treatments or to perform the treatment causing the least damage. Curcumin is a common natural product with anticancer properties, but its low solubility, instability, and bioavailability have limited its use in clinical applications in cancer research. As a proposed solution to this problem, a new mesoporous organosilica nanocarrier (MON-A) functionalized with a 1,2-diphenylethane-1,2-diamine structure capable of pH-controlled release was prepared in this study. MON-A was characterized by TGA, BET, XRD, FT-IR, and SEM-EDS analyses. Dispersion of MON-A …


Production Of Gelatin Fibrous Mats Using Different Nanofiber Production Methods For Medical Applications And Comparison Of Their Properties, Melike Güngör, Kevser Sağlamkol, Zeynep Yağmur Baydemi̇r, Ali̇ Kiliç Dec 2023

Production Of Gelatin Fibrous Mats Using Different Nanofiber Production Methods For Medical Applications And Comparison Of Their Properties, Melike Güngör, Kevser Sağlamkol, Zeynep Yağmur Baydemi̇r, Ali̇ Kiliç

Turkish Journal of Chemistry

In the literature, there are studies on medical applications using different nanofiber production methods with natural polymers. However, each system has different fiber-forming capabilities. For this reason, in this study, we investigated the production of nanofibers from a biodegradable natural polymer, gelatin, using four separate nanofiber production methods, namely electrospinning (ES), electroblowing (EB), solution blowing (SB), and centrifugal spinning (CS). Our aim was to determine the most suitable fibrous web structure for medical applications and contribute to science in this respect. It was observed that the thinnest fibers (386 nm) and the heaviest mats (15.975 g m–2) were produced by …


Intercalation Of Pyrazolone-Based Oxalamide Metal Complexes Into Na-Montmorillonite For Catalytic Liquid-Phase Oxidation Of Phenol Using H2o2, Serhat Uzan, Eyüp Başaran Dec 2023

Intercalation Of Pyrazolone-Based Oxalamide Metal Complexes Into Na-Montmorillonite For Catalytic Liquid-Phase Oxidation Of Phenol Using H2o2, Serhat Uzan, Eyüp Başaran

Turkish Journal of Chemistry

The intercalation of pyrazolone-based oxalamide metal complexes into Na-montmorillonite (Na-MMT) for catalytic liquid-phase oxidation of phenol using H2O2 was undertaken by a flexible ligand method using metal ions including Mn(II), Zn(II), and Sn(II). First, the metal ions were exchanged with the sodium ions of Na-MMT, and then these metal ions were complexed with a new pyrazolone-based oxalamide ligand. The intercalated metal complexes were characterized by Fourier transform infrared spectroscopy, X-ray diffraction, scanning electron microscopy, energy-dispersive X-ray spectroscopy, elemental analysis, and thermogravimetric analysis. Phenol was successfully oxidized by heterogeneous catalysts based on Mn(II), Zn(II), and Sn(II) pyrazolone-based oxalamide complexes intercalated into …


Faux Feminism In A Capitalistic Fever Dream: A Review Of Greta Gerwig's Barbie (2023), Amy La Porte, Lena Cavusoglu Dec 2023

Faux Feminism In A Capitalistic Fever Dream: A Review Of Greta Gerwig's Barbie (2023), Amy La Porte, Lena Cavusoglu

Markets, Globalization & Development Review

Somewhere between meaningful discourse about female agency and the commercial interests of a problematic doll franchise lies Mattel's box office hit film Barbie, directed by Greta Gerwig. In a script-flipping interpretation of the real-world patriarchy, it catapults itself into overdue discussions about gender norms, objectification, and the pursuit of Westernized beauty ideals. While it may have introduced liberationist theories to a new generation of women, ultimately it is a film bound by cognitive dissonance. This paper will delve into the profit-making protagonist at the center of its story and argue the film's underlying incompatibility with diversity, feminism, and social …


Immigration, Diversity, Cultural Clash, And – Hopefully – Cultural Melding? A Review Of Mrs. Chatterjee Vs. Norway (2023), Raja Ramanathan Dec 2023

Immigration, Diversity, Cultural Clash, And – Hopefully – Cultural Melding? A Review Of Mrs. Chatterjee Vs. Norway (2023), Raja Ramanathan

Markets, Globalization & Development Review

For migrating from 'developing’ countries, to relocate in the ‘advanced West’, a message that came through from the western society is clear: “Integrate.” The Norwegian official in the movie 'Mrs. Chatterjee vs. Norway" says this unequivocally and with impact: “Be like us if you want to live here or go back to where you came from.” The message of the western world – ever since they started colonizing the ‘native’ lands of Asia, Asia and the Americas – was that the natives had to be saved from themselves. That was “the white man’s burden” – a burden of “civilizing” the …


Marketing Doctrines, A Resurrection Guide: Review Of The Art Of Strategic Marketing War: Pearls Of Wardom (2019) By Pete Jeans, Tugberk Kara Dec 2023

Marketing Doctrines, A Resurrection Guide: Review Of The Art Of Strategic Marketing War: Pearls Of Wardom (2019) By Pete Jeans, Tugberk Kara

Markets, Globalization & Development Review

No abstract provided.


Whither India’S Development: Toward Being A Super Power Or A Super Civilization?, Pradip Khandwalla Dec 2023

Whither India’S Development: Toward Being A Super Power Or A Super Civilization?, Pradip Khandwalla

Markets, Globalization & Development Review

This commentary was triggered by my reading a lecture delivered by Saurabh Kumar, a former student of mine at Indian Institute of Management, who later served as India’s ambassador in various countries and international bodies. He bemoaned that China had much greater status in global affairs than India. Many others in India hanker for a super power status for India. I find this concern to be somewhat misguided. India should be aiming to be a great civilization, rather than a domineering superpower. The record of all the superpowers till now has been quite spotty in humane terms. My vision for …


The Coveted ‘Developed’ Imprimatur: Twenty-First Century Prospects And Cultural Crosscurrents, Nikhilesh Dholakia, Deniz Atik Dec 2023

The Coveted ‘Developed’ Imprimatur: Twenty-First Century Prospects And Cultural Crosscurrents, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Book Review. Palo Alto: A History Of California, Capitalism, And The World. Malcolm Harris. New York, Little, Brown And Company, 2023. 720 Pp. Saving Time: Discovering A Life Beyond The Clock. Jenny Odell. New York, Random House, 2023. 400 Pp, Olive Demar Dec 2023

Book Review. Palo Alto: A History Of California, Capitalism, And The World. Malcolm Harris. New York, Little, Brown And Company, 2023. 720 Pp. Saving Time: Discovering A Life Beyond The Clock. Jenny Odell. New York, Random House, 2023. 400 Pp, Olive Demar

Emancipations: A Journal of Critical Social Analysis

Children of Silicon Valley Turn Toward Marx

Review of Palo Alto: A History of California, Capitalism, and the World. Malcolm Harris. New York, Little, Brown and Company, 2023 and Saving Time: Discovering a Life Beyond the Clock. Jenny Odell. New York, Random House, 2023.


The European Lurch To The Right, Arjun Appadurai Dec 2023

The European Lurch To The Right, Arjun Appadurai

Emancipations: A Journal of Critical Social Analysis

The most recent signs of a widened swing to the Right in Europe require us to look further afield, to countries like the USA, Russia, Argentina and India. In this perspective, the most troubling trend is that the failure of neo-liberal policies around the world appears to feed support for the Right, and not for the Left.


Contract, Status And The Bonds Of Welfare, Kenneth Veitch Dec 2023

Contract, Status And The Bonds Of Welfare, Kenneth Veitch

Emancipations: A Journal of Critical Social Analysis

This article explores the relationship between contract and status in the context of contemporary social policy. Using examples of contract in the areas of unemployment policy (what is here called the workfare contract) and what has become known as the financialisation of the welfare state (Social Impact Bonds), the article identifies the types of bonds and obligations involved in those contracts and their sources. Drawing critically on Émile Durkheim and Max Weber’s work on the history and pre-history of contract, it is argued that issues of status – the status of the unemployed and capital, amongst others – lie at …


Shaping A Crisis, Constructing Addiction: Discursive Depoliticization Of British Columbia’S Drug Policy, Hope Robinson Dec 2023

Shaping A Crisis, Constructing Addiction: Discursive Depoliticization Of British Columbia’S Drug Policy, Hope Robinson

Emancipations: A Journal of Critical Social Analysis

This analysis sets out to inquire why the comprehensive public health response to the alarming surge in illicit opioid and stimulant-related fatalities in the Canadian province of British Columbia has not yielded the intended results, despite its forward-thinking policies grounded in a concern for health over criminalization (Govt of BC, 2016; Burton et al., 2021). I will claim that this purportedly progressive approach to public health has been ineffective because it fails to address the socio-political drivers of the overdose crisis. Relating the work of cultural anthropologist Philippe Bourgois on drug use as a coping mechanism and Carol Bacchi’s ontopolitical …


Brand Activism And Democratic Legitimacy: Exploring Pitfalls Through A Habermasian Analysis, Roxan Degeyter Dec 2023

Brand Activism And Democratic Legitimacy: Exploring Pitfalls Through A Habermasian Analysis, Roxan Degeyter

Emancipations: A Journal of Critical Social Analysis

Brand activism has emerged as a prominent practice among corporations, as they publicly take a stand on contentious socio-political issues such as gender inequality, climate change, or discrimination, often through advertising. While extensive research has been conducted on the impact of brand activism as a marketing tool, examining its effects on sales, brand image, consumer attitudes, and authenticity, only a limited number of studies have studied its influence on public debate and processes of democratic legitimation. The latter have portrayed brand activism as an empowering force for the supported social movements, the public sphere, and democratic legitimacy, largely ignoring the …