Digital Commons Network^™

Transforming Toxic Cultures From The Inside Out: Strategies To Identify & Eliminate Toxic Leadership Tendencies, Jessie Ferreira

Doctor of Strategic Leadership (DSL) Capstone Abstracts

The for-profit and non-profit sectors are becoming increasingly interested in the issues of toxic leadership and problematic organizational cultures. Leaders are more conscious of how toxic habits and tendencies decrease organizations' profitability and overall success. Toxic workplaces and toxic leadership compromise morale, and psychological anguish result from these destructive actions, resulting in billions of dollars spent yearly. A possible solution to these issues lies in increasing our emotional intelligence, specifically, self-awareness.

How can self-awareness be improved? It’s up to each of us to examine ourselves and formulate an effective response to other people and the environment. Daniel Goleman’s Emotional Intelligence …

Integration Of Probe Data Tools Into Tmc Operations, Jijo K. Mathew, Howell Li, Jairaj Desai, Rahul Suryakant Sakhare, Enrique Saldivar-Carranza, Margaret Hunter, Benjamin Scholer, Darcy M. Bullock

JTRP Technical Reports

With the advent of probe data, there is a need to virtualize many of the Traffic Management Center (TMC) tools used for analyzing work zones, severe crashes, winter operations, moving maintenance operations, and providing dashboards characterizing overall system mobility. Traditional tools have evolved over the past several years and it is important to develop training materials and make them more accessible to a broad range of Indiana Department of Transportation (INDOT) users and other stakeholder. Over the past several years, agencies have used probe data, mainly 1-minute aggregated segment-based probe data to assess and manage roadways. This study extended traditional …

Fifth Graders’ Use Of Gesture And Models When Translanguaging During A Content And Language Integrated Science Class In Hong Kong, Melanie Williams

Research outputs 2014 to 2021

Translanguaging in science includes the use of semiotic repertoires complete with non-linguistic modes of meaning (e.g. gesture, tactile) that until recently have gone unnoticed in research into content language integrated learning (CLIL). Currently, there are calls for classroom research in CLIL settings that examines the semiotic processes in the spontaneous translanguaging of emergent bilinguals. In response, this study aims to expand bilingualism research by investigating the ways in which fifth-grade emergent bilinguals’ draw from their semiotic repertoires when translanguaging in content-based science lessons. Multimodal transcriptions made from video recordings of the lessons allow a cross-case analysis of the emergent bilinguals’ …

Machine Learning And Data Mining Methods For Cyber Security: A Survey, Ziaul Hasan, Hassan R. Mohammad, Maka Jishkariani

Mesopotamian Journal of CyberSecurity

Data mining and machine learning (ML) methods are used more than ever in cyber security. The use of machine learning (ML) is one of the potential solutions that may be successful against zero-day attacks, starting with categorising IP traffic and filtering harmful traffic for intrusion detection. In this field, certain published systematic reviews were taken into consideration. Recent systematic reviews may incorporate older and more recent works in the topic of investigation.. Both security professionals and hackers use data mining capabilities. Applications for data mining may be used to analyze programme activity, surfing patterns, and other factors to identify potential …

Cuentos Criollos: Colombian Internally Displaced Families As Knowledge Producers, Liliana Salazar De Deck

Doctoral Dissertations

Colombia continues to report the highest number of internally displaced people (IDPs) with over eight million registered in 2021 (UNHCR, 2021). The majority of the internally displaced people are campesinos, AfroColombians, and members of Indigenous communities. Historically, people in these demographic groups have been excluded from political participation and wealth accumulation, and their identities are minoritized (Bello, 2003). Urban schools have become contact zones (Pratt, 1991) for internally displaced families and various economic, social, and political discourses attempt to explore and explain their experiences. However, the voices of the families themselves are not often found within this body of scholarship. …

Density, Diversity, And Seasonal Fluctuations In Soil Collembola In Three Differentlymanaged Ecosystems In North Khorasan, Iran, Mahmood Mehrafrooz Mayvan, Hussein Sadeghi Namaghi, Masoumeh Shayanmehr, Penelope Greenslade, Grant Palmer

Turkish Journal of Zoology

We examined the density, diversity, and seasonal fluctuation of soil inhabiting Collembola in different ecosystems: agricultural, rangeland, and forest ecosystems in the North Khorasan province of Iran from June 2018 to May 2019. The sampling program was conducted monthly on the three sites. Density was measured on the number of individuals per square meter. Species diversity was calculated using Shannon?Wiener index, Simpson?s diversity, and species richness by Rarefaction method. Fifty-three species belonging to 42 genera and 17 families were collected and identified. The density of Collembola in the forest was higher than in either rangeland or agroecosystem. Highest densities were …

Pay It Forward: Realizing The Promise Of Oer For The Next Generation Of Learners, Kimberly S. Grotewold, Karen Kohler, Elisabeth M. Krimbill

Library Staff Publications (Archived)

Using Open Educational Resources to Promote Social Justice explores the opportunities and challenges of moving the discussion about open educational resources (OER) beyond affordability to address structural inequities found throughout academia and scholarly publishing. OER have the potential to celebrate research done by marginalized populations in the context of their own communities, to amplify the voices of those who have the knowledge but have been excluded from formal prestige networks, and to engage students as co-creators of learning content that is relevant and respectful of their cultural contexts. Edited by academic librarians with experience advocating across campus, Using Open Educational …

Let All Voices Be Heard: Creating An Engaging And Inclusive Asynchronous Qr Classroom, Ruby Daniels, Kathryn Appenzeller Knowles

Marketing Faculty Publications (Archived)

With the shift to remote teaching, many instructors used Zoom for synchronous work. However, this presented issues (fatigue, turning cameras off, inequitable technical hurdles) that motivated quantitative reasoning (QR) instructors to look for asynchronous alternatives. A common technique has been text-based online discussions, which can be difficult for students to find engaging. This mixed method study (N = 41) describes an inclusive video alternative, specifically for teaching QR and quantitative fluency skills, which was piloted in two asynchronous sections and one hybrid section of the same course. Students posted their video responses, watched their classmates’ videos, and wrote short …

Survey Of Iot Users, Edward Mcgregor

Honors

The rising popularity of IoT (internet of things) devices in the home have helped the IoT industry succeed but IoT’s target demographic have not been defined. An IoT device is anything that can connect to the internet while also sharing data without human intervention. Normal household appliances do not fall into the category of an IoT device by default, they need to have internet connection to be an IoT device. In the home, this includes things such as smart fridges or even computer-interfaced clothes washers. These IoT Devices can be all over the home and can even include cameras, speakers, …

Raising Awareness Of Second Victim Phenomenon And Supportingyou: A Quality And Safety Initiative, Megan Renee Bryant

Graduate Theses, Dissertations, and Problem Reports (ETD)

Current literature has established a need for practice change in management of healthcare-related critical incidents. Peer-support programs have been cited as the most impactful resource healthcare professionals request following a critical incident (Daniels & McCorkle, 2016). SupportingYOU, a peer-support program, is in the process of expansion at a large academic children’s hospital in northern West Virginia in anticipation for the opening of a new facility. The specific aim of this project was to raise awareness of second victim phenomenon (SVP), SupportingYOU, and perception of awareness of resiliency. Interventions included multi-formatted educational sessions on SVP and SupportingYOU via PowerPoints, brochures, flyers, …

Drivers And Challenges Of Wearable Devices Use: Content Analysis Of Online Users Reviews, Ahmed El Noshokaty, Omar El-Gayar, Abdullah Wahbeh, Mohammad A. Al-Ramahi, Tareq Nasralah

Computer Information Systems Faculty Publications (Archived)

With recent advancements in wearable device technologies, there is still a need to investigate drivers and challenges associated with the use of these devices. Following a content analysis approach, this study leverages recent “found large-scale” data to better understand the drivers and challenges that affect the adoption and use of such devices. Analyzing a total of 16,717 online reviews about wearable devices, the findings emphasized the importance of various functionalities (perceived usefulness), appeal, and a number of device design features as the most prominent drivers, while concerns about quality, credibility, and perceived value as potential challenges to wearable adoption and …

Spending All Your Money On Me: Influencer Marketing’S Impact On Engagement, Rebecca A. Vanmeter, Michael C. Peasley, Parker J. Woodroof

AMTP Proceedings 2022

Influencer marketing has been around for a few years and is rapidly approaching a $15 billion industry by 2022. In its nascency, the research is limited which investigates factors that substantiate the growth and popularity of advertising tools. In this study, we propose and explicate how two different types of influencers, namely mega- and macro-influencers, impact their audience's engagement with sponsored posts. Utilizing secondary data from more than 650 Instagram posts, our results suggest mega-influencers are able to mitigate the negative effect of utilizing various post attributes, including meta-tags and product prominence.

Rainbow-Washing Away Customers: Does The Consumer’S Perception Of Rainbow-Washing Affect Purchasing Behavior?, Ashley N. Johns, Sindy Chapa, Nakima Brooks, Holly Coleman, Maya Dubois

AMTP Proceedings 2022

In this study, researchers will test to see the effects rainbow-washing has on consumers’ intent to purchase. Rainbow-washing is a new marketing technique in which companies implement different initiatives to appeal to the LGBTQ+ community while not genuinely investing in the community itself. To test if rainbow-washing is correlated to a consumer’s desire to purchase, a survey was distributed using nonprobability sampling to 38 participants. Of the sample, less than half identified as members of the target community (LGBTQ+). As a result, it was concluded there is no significance between consumer attitudes towards rainbow-washing and their intention to purchase. However, …

Love At First Touch: How Swiping Vs. Typing Changes Online Dating Decision-Making, Farhana Nusrat, Yaniu Huang, Cait Lamberton

AMTP Proceedings 2022

Online dating is one of the fastest-growing industries in the United States. Due to its increasing popularity, various dimensions of online dating have been studied in recent years. However, no research has explored how the type of digital platforms used impacts online dating. In this research, we investigate how the use of different platforms (computers vs. smartphones) can influence customers’ decision-making process in the context of online dating. Through multiple studies, we demonstrate that while using their computers (vs. smartphones) to evaluate dating profiles, customers will prioritize the inner attributes of the person (e.g., personality and compatibility). Moreover, the effect …

The Patient-Centric Blockchain, Sunil Erevelles, Maanasi Bulusu, Timea Honeycutt, Stephanie Seligman, Padma Bulusu

AMTP Proceedings 2022

A revolution is brewing in the healthcare marketplace. In the early nineties, the World Wide Web initiated a new era for the use of the Internet in the consumption of healthcare services. This eventually led to the Big Data movement (Erevelles et al. 2016), which initiated a non-linear transformation in healthcare analytics and developed into a dominant paradigm in the healthcare marketplace. However, the World Wide Web architecture was never designed to support a marketplace in healthcare or, for that matter, a marketplace of any other kind. It was primarily designed for the sharing of information and was even referred …

Is Sales Competition A Good Motivator Or A Bad Idea? The Underlying Mechanism Of Threat Appraisals, William J. Zahn Ph.D., Yi Peng, Willy Bolander, Bryan Hochstein, David Mathis

AMTP Proceedings 2022

The common logic for competition in sales organizations is simple: as salespeople compete with one another, the sales performance of the entire group should increase. Some prior research has supported this notion, while other studies suggested that competition may adversely affect employees. Our research finds both positions have merit, as a salesperson's perceptions of a competitive psychological climate (CPC) increase sales performance and turnover intentions. To explain this countervailing effect, we turn to cognitive appraisal theory to demonstrate that salesperson appraisal of the environment motivates their behavior. Specifically, salesperson threat appraisals act as a mediator between CPC to performance and …

Building A Personal Brand Using Impression Management In Social Networks, Carlos Valdez, Jorge Villegas

AMTP Proceedings 2022

As digital social networks become an integral part of career placement, advancement, and professional networks, young professionals are required to find ways to compete for the attention of potential and current employers. One of the theories that have been used across diverse areas from marketing scholars (Zamudio et al., 2013, Close et al., 2011; Noble et al., 2010) to fashion models (Parmentier et al., 2013) to understand self-promotion for professionals is personal branding. Recent articles like Swaminathan et al. (2020) have expressed the need to understand better how consumers are branding themselves in the hyperconnected world and what psychological consequences …

The Effect Of Resource Scarcity On Consumer Ethical Behavior, Todd C. Haderlie Jr, Jaehoon Lee

AMTP Proceedings 2022

We identify a novel relationship between scarcity and ethical behavior. When resource scarcity is made salient, consumers engage in less ethical behavior. Furthermore, the effect of resource scarcity on ethical behavior is stronger for consumers with high (vs. low) levels of the inclusion of others in the self (IOS).

Exploring The Effects Of Linguistic Elements Of Social Media Corporate Apologies On Consumer Responses, Laurel Johnston

AMTP Proceedings 2022

In the current landscape of social media, consumers bring product and service failure complaints directly to brands daily. Whether such complaints are routine or hold potential for great consequence, social media’s viral nature means any brand-to-consumer interaction could become a public crisis if handled incorrectly. Corporate apologies are an effective strategy to mitigate negative audience sentiment and reduce online interactions that damage brand reputation. This study will manipulate previously identified but largely untested linguistic components of corporate apologies on Twitter, including personal greetings and closures and directives, to test their effects on consumers’ perceived apology sincerity, forgiveness, purchase intentions, and …

Impact Of Model Gender On The Effectiveness Of Advertisements Targeted At Older Viewers: An Analysis In The Context Of Ageing, Corinne Chevalier, Gaelle M. Moal

AMTP Proceedings 2022

Advertising efficiency relies partly on the viewer’s identification to the model used in the ad and model gender facilitates the identification process. Relying on gerotranscendance theory (Tornstam, 2009), we assume that gender identification is not as important to seniors as it used to be when they were younger and that the gender of the model will have no effect on variables of the persuasion process. The results of a survey on 512 seniors aged 60 to 85 reveals that the model’s gender has little impact on the perception of ads by senior viewers. However, matching product gender and model gender …

The Perils Of Using Self-Deprecating Humor: Customer Evaluations Of The Firm After A Service Failure, Hyunju Shin, Lindsay R. Levine

AMTP Proceedings 2022

The current study investigates the firm’s potential use of self-deprecating humor in response to a service failure and examines resulting consumer evaluations. This study utilizes two scenario-based experiments conducted in the contexts of online retailing and restaurant service. The findings indicate that self-deprecating humor leads to customers’ negative evaluations of the company by decreasing forgiveness intentions toward the company. The mechanism which explains low forgiveness intentions is found to involve heightened perception of dishonesty. Moreover, when perceived benignness of the failure is low (vs. high), self-deprecating humor has a stronger adverse effect on perceived dishonesty. This study suggests that firms …

Destruction And Reconstruction Of Corporate Reputation In The International Business Network Context, Nikolina Koporcic, Maria Ivanova-Gongne, Jan-Åke Törnroos, Olga Dziubaniuk

AMTP Proceedings 2022

The purpose of this study is to illustrate how a firm’s corporate reputation can be destroyed by the actions of business partners and other network actors, and what the company can do to reconstruct its reputation. The study case exemplifies the importance of reputation and close interactions with foreign business partners in developing countries. Secondary data of a Nordic-based MNC, Stora Enso, is collected, interpreted, and analyzed. We observed issues surrounding the reputation change of the MNC, while focusing on the actions of their business partners. The paper provides empirical insights into the process of reputation destruction and …

Communicating Temporary Brick-And-Mortar Store Closures During Covid-19 Lockdowns In The Uk, Zsofia Toth, Tristan Emerson, Nikolina Koporcic, Sally Mckechnie, Muzna Shehzad

AMTP Proceedings 2022

This research examines how retail businesses from central England’s Midlands region communicated temporary closure of their brick-and-mortar stores via shop window messages during the first two Covid-19 lockdowns in 2020. These closure notices represent important forms of crisis communication for businesses, which display various levels of information, emotional language, or functional intent, and offer signposts for business continuity. 417 shop window closure notices were photographed - 167 and 250 from the first and second periods of lockdown respectively. In order to analyse the data, a multimodal social semiotic framework was employed, allowing the study to examine the language, design and …

The Sport Marketing Portfolio Matrix: How Brand Relevance Aligns With Fan Behavior, Kirk D. Aiken, Richard M. Campbell, Ajay Sukhdial

AMTP Proceedings 2022

Many fan behavior studies leave applications for strategic sport marketing as afterthoughts. Likewise, studies of sport marketing practices often ignore the complexities of fan psychology. The purpose of this work is to propose a new model that accurately categorizes sport products, better recognizes fan behaviors, and provides sound guidance to sport marketers. The work applies the well-established theory of portfolio management (wherein, investors strive to receive higher returns with lower risks by managing an assortment of investments). Herein, sport fans are viewed as investors that “buy,” “hold,” and “sell” athletes and teams. From sport to sport and season to season, …

The Lonely Reason Impeding Compliance With Covid-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman

AMTP Proceedings 2022

To reduce transmission of the 2019 coronavirus (COVID-19), the US Center for Disease Control recommends that all individuals follow a series of prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing). However, some individuals have been unwilling to comply with them. In this research, we use reciprocal altruism theory to investigate the role of loneliness in compliance with COVID-19 prevention guidelines. Specifically, we find that lonely (vs. non-lonely) consumers report less willingness to comply with these guidelines. Process evidence demonstrates that this occurs because lonely individuals experience a lower sense of obligation to reciprocate. Importantly, the negative impact …

Transaction-Based Cause-Related Marketing: The Role Of Consumer Trust And Self-Congruity On Purchase Intention, Dawn D. Hart, Doug Johansen

AMTP Proceedings 2022

The link between corporations, their socially responsible activities, and business performance has become irrefutable (Marconi, 2002). Companies grapple with how to successfully implement their socially responsible marketing activities (Marconi, 2002). Corporate social responsibility has various initiatives including corporate philanthropy, corporate statesmanship, through-the-firm giving, and profit motivated giving (Varadarajan & Menon, 1988). Cause-related marketing includes a profit motive (Varadarajan & Menon, 1988). Several studies find cause-related marketing efforts have the potential to affect consumers’ purchase intentions (Webb & Mohr, 1998).

Anti-Consumption: A Preliminary Examination Of A Set Of Social Considerations That Impact A Consumer’S Decision To ‘Punish’ Marketers Deemed To Be Engaging In Irresponsible Behavior, Tammy Mccullough, Ania Izabela Rynarzewska, Sam Fullerton

AMTP Proceedings 2022

A sample of 175 students from two universities provided insight regarding the rationale for engaging in anti-consumption behavior. A review of the literature identified myriad reasons why consumers engage in personal boycotts. This study examines 12 of these reasons: environmental concerns, political stance, religious orientation/affiliation, country-of-origin (COO), attitudes towards the LGBTQ community, the size of the marketer, the use of disliked celebrity endorsers, the use of offensive marketing tactics (e.g. advertising), animal cruelty including the use of live animal testing, perceived violations of basic human rights, employing a nonunionized workforce, and employment-related discrimination based on the gender, age, race, religion, …

Awareness Marketing: Cause Marketing Without Contribution, Elizabeth A. Minton, Frank Cabano

AMTP Proceedings 2022

Much research has examined the benefit of brands that participate in cause marketing initiatives and give a portion of proceeds or product to a charity. However, what has been lacking from this investigation is how consumers respond when brands raise awareness for a cause but do not take any further action to contribute resources to the cause – what we term awareness marketing. Through five studies, we examine awareness marketing specifically among the potentially divisive context of social justice causes. We show that consumers with higher levels of religiosity are more likely to support products marketed with awareness marketing, that …

Framing Fashion Sustainability In Fashion Magazines, Kristen Ann Mohammadi

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study explores the framing, dominant frame, story focus, and tone of sustainable fashion coverage in prominent fashion magazines, Vogue and Refinery29, seeking to understand if the publications frame their coverage differently and if the framing changes after the emergence of COVID-19. To do so, this study uses a sample consisting of articles from summer months (May-August) spanning three years (2019, 2020, and 2021), as COVID-19 was first discovered in the United States in 2020. This study uses content analysis methodology to analyze a total of 206 articles. This kind of research is important, as environmental and social issues stemming …

Enhancing Natural Capital To Improve Mental Health And Well-Being In Rural Communities In Minnesota, Ashley Zidon

Sociology and Anthropology

This paper explores how green space can aid in improved mental health outcomes for individuals who live in rural communities in greater Minnesota. The mental health landscape across the state is complex and layered, complicated by access, insurance, broadband, and employment. At the local level, built and natural policy have the ability to directly impact physical and mental health outcomes for people; positively or negatively. Unfortunately, little literature exists in rural context; shadowed by its urban counterpart. By exploring how broader partnerships and policy can be strengthened, local and county government play a critical role in how communities can support …