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2022

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Arden Grove Arts And Education Center, Olivia Bowness Jan 2022

Arden Grove Arts And Education Center, Olivia Bowness

Undergraduate Student Research Awards

No abstract provided.


Mi Teleférico: Public Transportation, Social Change, And The Making Of Modern La Paz, Adam Mann Jan 2022

Mi Teleférico: Public Transportation, Social Change, And The Making Of Modern La Paz, Adam Mann

Undergraduate Student Research Awards

No abstract provided.


Authorship Equity And Gender Representation In Global Oncology Publications, Paula Hornstein, Hubert Tuyishime, Miriam Mutebi, Nwamaka Lasebikan, Fidel Rubagumya, Temidayo Fadelu Jan 2022

Authorship Equity And Gender Representation In Global Oncology Publications, Paula Hornstein, Hubert Tuyishime, Miriam Mutebi, Nwamaka Lasebikan, Fidel Rubagumya, Temidayo Fadelu

General Surgery, East Africa

Purpose: Authorship gender disparities persist across academic disciplines, including oncology. However, little is known about global variation in authorship gender distribution.

Methods: This retrospective cross-sectional study describes the distribution of author gender as determined from the first name across variables such as authorship position (first, middle, and last), country region, and country income level. The 608 articles with 5,302 authors included in this analysis were published in the Journal of Clinical Oncology Global Oncology, from its inception in October 2015 through March 2020. Primary outcome measure was author gender on the basis of first name probabilities assessed by …


Effects Of Ni (Ii) P-Hydroxybenzoate With Caffeine On Metabolic, Antioxidant, Andbiochemical Parameters Of Model Insect Galleria Mellonella L. (Lepidoptera: Pyralidae), Serkan Sugeçti̇, Kemal Büyükgüzel Jan 2022

Effects Of Ni (Ii) P-Hydroxybenzoate With Caffeine On Metabolic, Antioxidant, Andbiochemical Parameters Of Model Insect Galleria Mellonella L. (Lepidoptera: Pyralidae), Serkan Sugeçti̇, Kemal Büyükgüzel

Turkish Journal of Zoology

Many insecticides used against pests cause environmental pollution. Therefore, it is very important to develop new alternative strategies to toxic insecticides. In this study, the physiological and biochemical effects of Ni (II) p-hydroxybenzoate with caffeine on the model insect Galleria mellonella were investigated. In the present study, transferase enzyme activities such as alanine transferase, aspartate transferase and gamma-glutamyl transferase, which regulate amino acid metabolism, were altered in hemolymph of G. mellonella larvae exposed to Ni (II) p-hydroxybenzoate with caffeine. In addition, the activities of metabolic enzymes such as creatine kinase, lactate dehydrogenase, and amylase increased in hemolymph of G. mellonella …


Mirabile Dictu: Newsletter Of The Bryn Mawr College Libraries Jan 2022

Mirabile Dictu: Newsletter Of The Bryn Mawr College Libraries

Mirabile Dictu: Newsletter of the Bryn Mawr College Libraries

No abstract provided.


Botanical Inventory And Management Consideration For Potential Park At 32 Nd Street Property: City Of Grand Rapids Parks And Recreation, David Warners, William Hofmann, Hayden Janssen, Martin Vanderschoot, Garrett Crow Jan 2022

Botanical Inventory And Management Consideration For Potential Park At 32 Nd Street Property: City Of Grand Rapids Parks And Recreation, David Warners, William Hofmann, Hayden Janssen, Martin Vanderschoot, Garrett Crow

Faculty and Professional Research

During the spring and summer of 2022, a botanical inventory and floristic quality assessment was carried out by Calvin University students and faculty for the 32 nd Street Property proposed as a 17-acre potential City Park, located at 2163 32 nd Street SE in Grand Rapids, Michigan. The purpose of this inventory was to inform the staff of the Grand Rapids Parks and Recreation Department of the botanical significance of this newly sectioned property and also to provide information for the City to share with neighbors of the plants that could be found in this parcel. The research conducted as …


Botanical Assessments Of High-Quality Southern Shrub-Carr And Hardwood Swamp Wetlands In The Undeveloped Lowell Regional Greenspace, Kent County, Michigan, Garrett Crow, Dave Warners, Haley R. Weesies, Jonathon D. Walt, Zachary Hartwig, Carolyn H. Koehn Jan 2022

Botanical Assessments Of High-Quality Southern Shrub-Carr And Hardwood Swamp Wetlands In The Undeveloped Lowell Regional Greenspace, Kent County, Michigan, Garrett Crow, Dave Warners, Haley R. Weesies, Jonathon D. Walt, Zachary Hartwig, Carolyn H. Koehn

Faculty and Professional Research

The 2019–2023 Masterplan for Kent County Parks includes the future development of acquired properties that have been designated as the Lowell Regional Greenspace (528 acres), occupying nearly the entirety of Section 22 of Lowell Charter Township in Kent County, Michigan. Four wetlands located in the same drainage basin along Karen Creek in the Lowell Regional Greenspace were inventoried for floristic quality assessments during the summers of 2016, 2018, 2019, and 2021. One of the wetlands was forested and determined to be a southern hardwood swamp community type. The other three wetlands are best classified as shrub-carr communities. In the southern …


Kindytxt: A Free Text Messaging Program For Kindergarten Children And Families, Lennie Barblett, Nicola Johnson, Caroline Barratt-Pugh, Susan Hill Jan 2022

Kindytxt: A Free Text Messaging Program For Kindergarten Children And Families, Lennie Barblett, Nicola Johnson, Caroline Barratt-Pugh, Susan Hill

Research outputs 2022 to 2026

  • This project focused on developing, delivering and evaluating a literacy text-messaging program for parents / carers with a child at kindergarten in WA.
  • Texts were delivered weekly over 30 weeks, in collaboration with Better Beginnings. Families were invited to participate through a flyer in the book gifting bag delivered by local librarians to families attending kindergarten across Western Australia.
  • Kindergarten teachers and librarians from 16 LGAs attended workshops to establish kindergarten-family library partnerships, along with the production and evaluation of a partnership framework and implementation materials.
  • Evaluation involved all participants, with in-depth data collected from participants in six communities.


Group Social Capital And The Employment Prospects Of Refugee Women Who Experience Domestic Violence, Donella Caspersz, Renata Casado, Carol Kaplanian, Farida Fozdar, Loretta Baldassar Jan 2022

Group Social Capital And The Employment Prospects Of Refugee Women Who Experience Domestic Violence, Donella Caspersz, Renata Casado, Carol Kaplanian, Farida Fozdar, Loretta Baldassar

Research outputs 2022 to 2026

This paper offers research insights on how refugee women who experience domestic violence develop employment prospects. Guided by social capital theory and the concept of group social capital, the paper uses a qualitative approach to identify intrapersonal and interpersonal processes in a group intervention that assist women members to adjust their cognitive reasoning about their domestic violence experience and engage in behaviours that potentially enhance their employment prospects. The paper contributes to understanding how group processes can foster small wins that may enhance the employment prospects of this vulnerable group.


Children’S Digital Citizenship Project: Your Perspectives: A Report For Children, Harrison See, Kylie Stevenson, Emma Jayakumar, Phoebe Zeng Jan 2022

Children’S Digital Citizenship Project: Your Perspectives: A Report For Children, Harrison See, Kylie Stevenson, Emma Jayakumar, Phoebe Zeng

Research outputs 2022 to 2026

This report talks about a teamwork project between the LEGO Group, the Australian Research Council (ARC) Centre of Excellence for the Digital Child (Digital Child) and Edith Cowan University (ECU).

In 2022, the LEGO Group, ECU and Digital Child researchers teamed up to ask children and adults in India, Korea and Australia about digital citizenship. We collected all this information together and compared our results, and then made some suggestions about how we can all do things better to help kids be safer, smarter, and happier online.


The Acoustic Measurement Of English Vowel Duration Regarding Final Consonant Voicing Produced By L1 Thai Speakers, Chalita Taothong Jan 2022

The Acoustic Measurement Of English Vowel Duration Regarding Final Consonant Voicing Produced By L1 Thai Speakers, Chalita Taothong

Chulalongkorn University Theses and Dissertations (Chula ETD)

This acoustic study focuses on the phonetic phenomenon in English called the voicing effect in which vowel duration followed by voiced consonants is longer than those followed by voiceless consonant counterparts. This study aims to 1) study the duration of English vowels preceding voiced consonants longer than vowels preceding voiceless consonants, which are produced by L1 Thai speakers. 2) investigate the influence of English tense and lax vowels on the vowel duration ratio regarding voiced and voiceless final consonants, which are produced by L1 Thai speakers. Participants include 10 students studying at Chulalongkorn University from various faculties. The research instruments …


France-Thailand Collaboration On Climate Action (Sdgs Goal-13) For The Sustainable Development, Cattleya Delmaire Jan 2022

France-Thailand Collaboration On Climate Action (Sdgs Goal-13) For The Sustainable Development, Cattleya Delmaire

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research analyzes the collaboration between France and Thailand on climate action for sustainable development, specifically focusing on Sustainable Development Goal 13. The study reviews the related programs and activities between the two countries and their role in promoting long-term sustainability. The study highlights the urgency of reducing vulnerability to climate change and the shared responsibility of countries to address this global issue. The study employs a qualitative methodology that includes the analysis of existing literature, official documents, programs, activities, and reports, as well as in-depth interviews with a small number of respondents to explore their perspectives. The contribution of …


The Impact Of The Covid-19 Pandemic On Nestlé Enterprise And Its Response, Jiatuan Zhai Jan 2022

The Impact Of The Covid-19 Pandemic On Nestlé Enterprise And Its Response, Jiatuan Zhai

Chulalongkorn University Theses and Dissertations (Chula ETD)

The outbreak of the COVID-19 pandemic starting in late 2019 had far-reaching consequences for businesses worldwide, including the renowned food and beverage enterprise Nestlé. This study explores the impact of the pandemic on Nestlé's operations and supply chain, while also examining the company's response to the unprecedented challenges posed by the global health crisis. By adopting a proactive approach, Nestlé successfully navigated through the crisis, adapting its strategies, ensuring the safety of its employees, and addressing the changing consumer demands and market dynamics. This study aims to shed light on Nestlé's resilience and adaptive measures, offering insights into the strategies …


Agricultural Trade Between Eu And China, Sile Zhou Jan 2022

Agricultural Trade Between Eu And China, Sile Zhou

Chulalongkorn University Theses and Dissertations (Chula ETD)

Since China acceded to the WTO, it has attached great importance to the opening of agriculture, and trade in agricultural products has become increasingly active. Over the years, China is still increasing its efforts to open up to the outside world, and the EU, as an important economic partner of China, has seen rapid growth in agricultural trade between the two sides in the last decade. Among them, China's agricultural imports from the EU are the fastest growing, especially dairy products and pork. Eurostat (2021) points out that China has become the third-largest agricultural export market in the EU after …


Corporate Diversification And Stock Risk In Thailand: Evidence From A Global Shock, Miaoqi Su Jan 2022

Corporate Diversification And Stock Risk In Thailand: Evidence From A Global Shock, Miaoqi Su

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this paper is to investigate the impact of corporate diversification on stock risk for 345 companies listed on Stock Exchange of Thailand during the sample period from 4 January 2017 to 30 December 2021 which covers both Covid and pre-Covid period. Furthermore, the differences in effect between Covid and pre-Covid period are also studied. The result shows that diversifying through only business segments and ignoring global diversification increases stock volatility. Furthermore, it also shows that diversifying through only business segments and ignoring global diversification increases stock volatility during the Covid period compared to pre-Covid period. The result …


The Collaborative Roles Of Music Therapists And Teachers In Working With Children And Adolescents With Autism Spectrum Disorder : An Integrative Review Of The Literature, Estelle Li En Ng Jan 2022

The Collaborative Roles Of Music Therapists And Teachers In Working With Children And Adolescents With Autism Spectrum Disorder : An Integrative Review Of The Literature, Estelle Li En Ng

Chulalongkorn University Theses and Dissertations (Chula ETD)

Music therapists often work in collaboration with teachers or educators to promote the development of adaptive, cognitive, emotional, communication and social domains of children and adolescents with Autism Spectrum Disorder (ASD) in schools. Collaboration between music therapists and teachers involve the performance of various roles such as providing direct interventions and consultancy services. It is understood from studies that defining roles of team members contribute to successful team work. Therefore, a deeper understanding of how these two team members work together could inform professional development and enhance collaborative work. Yet, there is a lack of a comprehensive overview of how …


An Analysis Of Group Singing Intervention For Patients With Dementia : A Scoping Review Of The Literature, Pongthipok Sootthipong Jan 2022

An Analysis Of Group Singing Intervention For Patients With Dementia : A Scoping Review Of The Literature, Pongthipok Sootthipong

Chulalongkorn University Theses and Dissertations (Chula ETD)

Music therapists frequently provide services to individuals with dementia. Music therapists employ various techniques such as instrumental playing, improvisation, music listening, and group singing to decelerate cognitive declines, promote social interaction, enhance the quality of life and provide emotional and physiological support to aid in managing symptoms related to dementia. Group singing is one of the most frequently employed music interventions with the elderly population, owing to its multifaceted benefits. In fact, a number of clinical studies have been conducted to examine the impact of group singing on patients with dementia. Given the broad range of approaches and strategies employed …


Study On Nepalese Migrant Remittances: Usage, Gender Perspective And Remittance Methods, Tsering Diki Sherpa Jan 2022

Study On Nepalese Migrant Remittances: Usage, Gender Perspective And Remittance Methods, Tsering Diki Sherpa

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study aims to shed light on remittance usage types and methods of remittance transfer to Nepalese migrant households. To achieve this, data from the Nepal Living Standards Survey III (NLSS III) was utilized, which comprises a sample size of 5,988 households selected from 499 primary sampling units (PSUs) included in the cross-sectional sample of the NLSS III survey. By analyzing and interpreting this data, the study investigates the allocation and utilization patterns of remittance funds by recipient households. It looks into their expense patterns, occupation types, destination countries, and how gender plays an active role in these dynamics. This …


Study On China-Myanmar Relations After The Myanmar’S Democratic Transformation, Yingting Guo Jan 2022

Study On China-Myanmar Relations After The Myanmar’S Democratic Transformation, Yingting Guo

Chulalongkorn University Theses and Dissertations (Chula ETD)

Myanmar has a special geographical location, connecting East Asia, Southeast Asia and South Asia. It is located at the intersection of China, India and ASEAN,facing the Andaman Sea (Indian Ocean) in the west and the South China Sea (Pacific Ocean) in the east, which has significant geostrategic significance. For China,Myanmar is an vital part of its neighborhood diplomacy and an essential country along the Belt and Road Initiative. Therefore, in the context of Myanmar's"democratic" reform, it is of great significance to analyze Myanmar's policy towards China and the test of changes and unchanging relations between China and Myanmar. Since the …


China's Influence On Laos' Infrastructure Investment And Lao People's Views On It - The Case Study Of China-Laos Railway, Ziying Cheng Jan 2022

China's Influence On Laos' Infrastructure Investment And Lao People's Views On It - The Case Study Of China-Laos Railway, Ziying Cheng

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper addresses the following question: "Given that China's economic contribution to the China-Laos Railway project is greater than Laos', will China have greater influence in the project than Laos?" In recent years, China and Laos have developed increasingly close relations. In addition, the China-Laos railway has been completed by the end of 2021 as a result of China's continued implementation of its "One Belt, One Road" policy. In the first section of the article, this context is described in detail. Laos has always been the only landlocked nation on the Indo-China Peninsula, and the construction of railways within its …


The Influence Of Perceived Risk And Perceived Value On Consumer Adoption Of Cryptocurrency, Athit Rodpangtiam Jan 2022

The Influence Of Perceived Risk And Perceived Value On Consumer Adoption Of Cryptocurrency, Athit Rodpangtiam

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purpose of this research is to study the perceptions of risk and value of cryptocurrency adopters from the social media platform Reddit by assessing the influence of Perceived Risk (PR) and Perceived Value (PV) on their intention to adopt cryptocurrency. Demographic factors of (Gender, Age, Education Level, Income, Investment Experience) were analyzed as control variables. The study within this paper was conducted with a quantitative approach through the utilization of a survey technique. Data was gathered through purposive sampling, and 200 respondents from the Cryptocurrency News & Discussion subreddit were studied among a sample of 1444 respondents. The data …


East Asian Tourists’ Exposure To Social Media Advertising, Attitude, And Their Purchasing Behavior With Hotels In Bangkok, Chaitach Sirisachdecha Jan 2022

East Asian Tourists’ Exposure To Social Media Advertising, Attitude, And Their Purchasing Behavior With Hotels In Bangkok, Chaitach Sirisachdecha

Chulalongkorn University Theses and Dissertations (Chula ETD)

The ultimate goal of this research was to study the correlations between East Asian tourists' exposure to social media advertisements by hotels in Bangkok, their attitude toward the advertisements, and their purchasing behavior. The primary reason for conducting this study is the COVID-19 pandemic's effect on the hospitality industry within Bangkok and the expectation of an increase in the tourist population visiting Bangkok at the end of 2022 and the beginning of 2023. East Asian tourists were targeted for this study because they have historically been the demographic that had most visited Thailand. Two hundred respondents were requested to complete …


Millennial Consumers' Behavior On Purchasing Amulet Jewelry, Nuanhatai Tantayotai Jan 2022

Millennial Consumers' Behavior On Purchasing Amulet Jewelry, Nuanhatai Tantayotai

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research is to study millennial consumers’ behavior on purchasing amulet jewelry. Qualitative method was used to collect data from 15 Thai Generation Y females, aged between 25 and 34 years old, living in Bangkok, Thailand, and purchased amulet jewelry at least once within the year 2022. The findings indicate that millennial consumers spend over eight hours per day on social media. They prefer online marketing communication content that is short, precise, and easy to understand. In term of beliefs, consumers believe that wearing amulet jewelry can make them confident, enhance their prosperity and fortune, help businesses …


The Disability Rights Movements In The Eu And Europe, Theerawut Rirattanapong Jan 2022

The Disability Rights Movements In The Eu And Europe, Theerawut Rirattanapong

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study of the social movement, specifically on the marginalized or minority group is an important tool to gain insight into the social and cultural evolution of any given society or culture. A study on the disability rights movement is a growing field in social science, especially in the backdrop of the ever-growing awareness of social and cultural change of the 21st Century. Generally speaking, there are a wide gap in the prior research as it failed in one way or the another, ranging from inability to account for the multifaceted nature of disability, overemphasis on a specific aspect at …


Generation Z Consumers’ Behavior On Jones’ Salad’S Online Marketing Communications, Pitchaya Watcharodomprasert Jan 2022

Generation Z Consumers’ Behavior On Jones’ Salad’S Online Marketing Communications, Pitchaya Watcharodomprasert

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to study consumer behavior on Jones’ Salad’s online marketing communications. Two hundred and thirty-eight people who are current customers purchasing Jones’ Salad once a month, exposed to the brand’s online marketing communications in the past three months, and aged between 18 and 25 years old residing in Thailand, were asked to complete online questionnaire survey. The findings in the cognitive part reveal that Jones’ Salad’s online platforms, especially Facebook and Instagram, are significant communication platforms among its Generation Z’s customers. The majority of the samples rely on Jones’ Salad online media for brand information. …


The Chinese Media Narrative Of Thailand As A Tourist Destination After The Legalization Of Cannabis (For Medical Purposes Or Health Concerns), Shuang Deng Jan 2022

The Chinese Media Narrative Of Thailand As A Tourist Destination After The Legalization Of Cannabis (For Medical Purposes Or Health Concerns), Shuang Deng

Chulalongkorn University Theses and Dissertations (Chula ETD)

Thailand, a world-renowned tourist destination, officially decriminalized cannabis (for medical purposes or health concerns) in June 2022. This policy has aroused widespread international attention and discussion. This study aims to analyze Chinese media narratives on the legalization of cannabis in Thailand and Chinese netizens' attitudes toward this policy. The research uses content analysis to analyze posts of 4 Chinese social media accounts related to Thailand (3 Mainland China, and 1 Thai-Taiwan). Posts about Thailand’s legalization of cannabis on Chinese social media Weibo from Jan 2022 - Oct 2022 are collected. Chinese media mostly adopted a neutral attitude when narrating the …


Brand Image Of Nike Products Among Consumer Generation Z In Thailand, Zhefu Murong Jan 2022

Brand Image Of Nike Products Among Consumer Generation Z In Thailand, Zhefu Murong

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to study the brand image of Nike products among consumer generation Z in Thailand. Based on the quantitative research approach, two hundred of Nike's current consumers aged between 18 to 25 years old in Thailand, who had purchased/owned Nike’s products before, were asked to complete an online questionnaire to study the brand image. The research findings illustrated that most of Nike's generation Z consumers considered Nike to own a positive brand image. The result of the study in each brand image factor shows that most of the respondents have positive attitude toward Nike whether …


The Motivation Of Chinese Retirees Moving To Thailand, Li Jiaqi Jan 2022

The Motivation Of Chinese Retirees Moving To Thailand, Li Jiaqi

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to investigate the motivation of Chinese retirees who choose to reside in Thailand and to explore the living arrangements of this group. The study employed an integrative review to collect data from relevant research related to Chinese retirees abroad, Chinese online social media, and semi-structured interviews. The respondents included 10 individuals from Chinese social media and 4 retirees who were purposively interviewed. The content analysis technique was used for data analysis. The result of this study found that the motivation of Chinese retirees aligns with Maslow's hierarchy of needs theory, particularly in fulfilling their basic needs. Factors …


คลังข้อมูลและระบบสนับสนุนการตัดสินใจของธุรกิจศูนย์รับดูแลผู้สูงอายุและผู้ป่วยพักฟื้น, ชัชสุดา เมืองมูล Jan 2022

คลังข้อมูลและระบบสนับสนุนการตัดสินใจของธุรกิจศูนย์รับดูแลผู้สูงอายุและผู้ป่วยพักฟื้น, ชัชสุดา เมืองมูล

Chulalongkorn University Theses and Dissertations (Chula ETD)

ปัจจุบันประเทศไทยกำลังก้าวเข้าสู่สังคมผู้สูงอายุ โดยประชากรผู้สูงอายุในปี 2565 นั้น คิดเป็น 18.3% ของประชากรทั้งหมด ธุรกิจดูแลผู้สูงอายุจึงเป็นหนึ่งในธุรกิจที่เข้ามามีบทบาทอย่างยิ่งต่อสังคมไทยในปัจจุบัน มีหน้าที่ในการดูแลด้านสุขภาพให้กับผู้สูงอายุเพื่อดูแล ป้องกัน และรักษาโรคภัยยามเจ็บป่วย ดังนั้นหากผู้ประกอบการ สามารถบริหารจัดการธุรกิจได้อย่างมีประสิทธิภาพ พร้อมทั้งเข้าใจพฤติกรรมของผู้เข้ารับบริการ จะช่วยทำให้เกิดความได้เปรียบในการแข่งขันของธุรกิจ รวมถึงสามารถรักษาผู้เข้ารับบริการเดิมไปพร้อมกับสร้างฐานผู้เข้ารับบริการใหม่ได้ ซึ่งการนำเทคโนโลยีสารสนเทศเข้ามาใช้เป็นเครื่องมือในการสนับสนุนการวิเคราะห์จะช่วยให้ผู้บริหารสามารถวิเคราะห์ข้อมูลในมุมมองต่าง ๆ ที่ช่วยสนับสนุนให้ผู้บริหารตัดสินใจ วางแผนเชิงกลยุทธ์ เพื่อให้เกิดความได้เปรียบในการแข่งขันทางธุรกิจ และสร้างความก้าวหน้าในธุรกิจได้ โครงการ "คลังข้อมูลและระบบสนับสนุนการตัดสินใจของธุรกิจศูนย์รับดูแลผู้สูงอายุและผู้ป่วยพักฟื้น" ประกอบด้วย 5 ระบบหลัก ได้แก่ ระบบวิเคราะห์การบริการ ระบบวิเคราะห์ผู้เข้ารับบริการ ระบบวิเคราะห์ลูกจ้าง ระบบวิเคราะห์ความพึงพอใจ ระบบวิเคราะห์รายได้และกำไรขั้นต้น โดยระบบพัฒนาขึ้นบนระบบจัดการฐานข้อมูล Microsoft SQL Server 2019 โดยใช้โปรแกรม Tableau Desktop Edition 2021.3 ในการพัฒนาระบบธุรกิจอัจฉริยะ ระบบสารสนเทศจากโครงการพิเศษนี้จะช่วยให้ผู้บริหารสามารถมองเห็นภาพรวมของการทำธุรกิจและแนวโน้มของธุรกิจ ซึ่งเป็นประโยชน์ต่อการดำเนินธุรกิจ และส่งผลให้สามารถวางแผนกลยุทธ์ได้อย่างมีประสิทธิภาพอีกด้วย


การใช้การคิดเชิงออกแบบเพื่อพัฒนาโมไบล์แอปพลิเคชันของโรงพยาบาลสัตว์, ภูมิภวิษย์ พงษ์รัตนนิธิศ Jan 2022

การใช้การคิดเชิงออกแบบเพื่อพัฒนาโมไบล์แอปพลิเคชันของโรงพยาบาลสัตว์, ภูมิภวิษย์ พงษ์รัตนนิธิศ

Chulalongkorn University Theses and Dissertations (Chula ETD)

ปัจจุบัน จากแนวโน้มที่คนยุคใหม่อยู่เป็นโสดไม่นิยมแต่งงานมีมากขึ้น หรือคู่แต่งงานที่ไม่มีบุตรจึงมีการเลี้ยงสัตว์ทดแทนการมีบุตร เพราะมีค่าใช้จ่ายที่น้อยกว่า ไม่จำเป็นต้องดูแลตลอดเวลา ทำให้ตลาดสัตว์เลี้ยงยังมีแนวโน้มเติบโตอย่างต่อเนื่อง หลังจากที่ตลาดนี้เติบโตสูงในช่วงที่มีการปิดประเทศ จึงทำให้ทุกบริษัทมีการทำงานจากที่บ้านจึงหนุนให้ผู้บริโภคหันมาเลี้ยงสัตว์เพื่อคลายเหงาในช่วง 2 ปีที่ผ่านมา โดยเฉพาะการเลี้ยงสุนัขและแมวที่ได้รับความนิยมสูง รวมถึงมีการเลี้ยงสัตว์เหมือนเป็นสมาชิกครอบครัว มีการใช้จ่ายกับสัตว์เลี้ยงทั้งในเรื่องของอาหาร ของใช้ รวมถึงบริการต่าง ๆ ที่ขาดไม่ได้ คือ โรงพยาบาลสัตว์ ซึ่งมีแนวโน้มจะเติบโตและมีคู่แข่งทางการตลาดที่มากขึ้น สะท้อนจากราคาสุนัขและแมวที่เติบโตสูง รวมถึงความหลากหลายทางด้านบริการของโรงพยาบาลสัตว์ซึ่งมีหลายระดับตามความต้องการของเจ้าของสัตว์เลี้ยง โดยทั่วไปเจ้าของสัตว์เลี้ยงใช้เวลานานในการนำสัตว์เลี้ยงเข้าไปใช้บริการโรงพยาบาลสัตว์ ในแต่ละครั้ง เพราะมีจำนวนสัตว์เลี้ยงที่ต้องการเข้ามารักษาจำนวนมาก เมื่อเจ้าของสัตว์เลี้ยงรอนานอาจจะทำให้เสียประโยชน์ทางการค้า รวมถึงอาจจะทำให้สัตวแพทย์ และเจ้าหน้าที่โรงพยาบาลสัตว์สับสนว่าเจ้าของสัตว์เลี้ยง คนใดนำสัตว์เลี้ยงเข้ามาใช้บริการก่อนหรือหลัง ทำให้การบริหารจัดการคิวมีความยากลำบากและยังมีปัจจัยที่โรงพยาบาลสัตว์ต้องสร้างความแตกต่างเพื่อให้เจ้าของสัตว์เลี้ยงเลือกมาใช้บริการกับทางโรงพยาบาล ดังนั้นจึงนำการคิดเชิงออกแบบมาช่วยออกแบบแอปพลิเคชันที่สามารถช่วยในการใช้บริการ และการทำงานให้ดียิ่งขึ้น ระบบต้นแบบของโครงการนี้ถูกสร้างจากเครื่องมือโปรแกรม “Figma” จะช่วยให้สามารถพัฒนาระบบโมไบล์แอปพลิเคชันสำหรับธุรกิจโรงพยาบาลสัตว์ที่นำไปใช้ได้จริง ตอบสนองความต้องการของผู้ใช้งานทุกประเภทได้