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2021

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Role Of Librarians’ Information Literacy Skills To Enhance Research Culture: A Case Study Of University Of Agriculture Faisalabad, Muhammad Sakhawat, Muhammad Tariq, Khurram Shahzad Jan 2021

Role Of Librarians’ Information Literacy Skills To Enhance Research Culture: A Case Study Of University Of Agriculture Faisalabad, Muhammad Sakhawat, Muhammad Tariq, Khurram Shahzad

Library Philosophy and Practice (e-journal)

This study has investigated the role of librarians’ Information Literacy (IL) skills to enhance the research productivity of Faculty Members of the University of Agriculture Faisalabad, Punjab, Pakistan. The population of the study was the faculty members of the University of Agriculture and five library professionals of the university’s Central Library. A quantitative approach followed by a survey research design was adopted to meet the objectives of the study. Data were gathered through the instrument of the questionnaire. Quantitatively driven data was analyzed by SPSS Software. Results showed that Library professionals played a vital role in the promotion of research …


Current Status Of Special Libraries’ Resources And Services In Faisalabad, Pakistan, Ahmad Nawaz Mr. Jan 2021

Current Status Of Special Libraries’ Resources And Services In Faisalabad, Pakistan, Ahmad Nawaz Mr.

Library Philosophy and Practice (e-journal)

The core objective of this study was to evaluate the current status of resources and services of Special libraries existing in Faisalabad, Pakistan. Quantitative research approach based on survey method was used to conduct this study. A semi-structured questionnaire was designed to collect the data from head librarians of special libraries existing in the city of Faisalabad. Census taking approach was used to approach the population of this study. It was found that 55 special libraries were working in the city of Faisalabad, Pakistan. The findings revealed that the special libraries under study held a variety of information resources but …


Assessment Of The Privacy And Security Practices Of The Indian Academic Websites, Chanlang Ki Bareh Jan 2021

Assessment Of The Privacy And Security Practices Of The Indian Academic Websites, Chanlang Ki Bareh

Library Philosophy and Practice (e-journal)

The study presents the comprehensive assessment of the Indian Institutions of National Importance (IoNI) website’s privacy and security practices. These 130 IoNI websites were selected because of the status conferred to premier institutions by the Government of India. This empirical study was based on webometric methods that assessed the quantitative aspects of information technologies structures on the web. The study also employed content analysis for analyzing the sites privacy policies. The assessment reveals numerous security vulnerabilities like the adoption of HTTPS may not always provide better protection to their users because 39 websites do not have TLS encrypted connection; still …


The Perception Of Library Network Membership In Agricultural College Librarians In Maharashtra: A Survey, Dattatraya Trayambak Kalbande, Priya Ashok Suradkar Jan 2021

The Perception Of Library Network Membership In Agricultural College Librarians In Maharashtra: A Survey, Dattatraya Trayambak Kalbande, Priya Ashok Suradkar

Library Philosophy and Practice (e-journal)

The role of agricultural libraries in the networked digital era with the help of automation, digitization, resource sharing, Library Management software, Consortium for e-Resources in Agriculture (CeRA), and institutional repositories Krishikosh, AGRICAT, IDEAL eGranth project. The financial support provided by the Indian Council of Agricultural Research (ICAR) is a good initiative for the strengthening and development of agricultural libraries. Indian Council of Agricultural Research (ICAR) is encouraging e-learning for promoting the use of e-resource in agriculture. This survey study discusses the perception of membership of various library networks among agricultural college female and male academic librarians in agricultural college libraries …


Use Of Electronic Resources And Services By The Faculty Members And Students Of Pre - University Colleges In Bengaluru City: A Study, Manjunatha M, Dr. Jayarama Naik K.G. Jan 2021

Use Of Electronic Resources And Services By The Faculty Members And Students Of Pre - University Colleges In Bengaluru City: A Study, Manjunatha M, Dr. Jayarama Naik K.G.

Library Philosophy and Practice (e-journal)

The present paper examines the existence of electronic resources and services by the faculty members and students of Pre - University Colleges in Bengaluru city, Karnataka. The study also highlights different types of electronic resources used by faculty and students , purposes and frequency of using e - resources and problem faced by the students while accessing and using the e -resources in the colleges The survey was conducted through a structured questionnaire distributed among 510 students and faculty members, out of which 431 dully filled in questionnaires were received back giving an overall response rate of 84.50% per cent. …


Impact Of Scholarly Output On Nirf Ranking: A Study Of Top 15 Nits, Ajay Kumar Sharma Mr Jan 2021

Impact Of Scholarly Output On Nirf Ranking: A Study Of Top 15 Nits, Ajay Kumar Sharma Mr

Library Philosophy and Practice (e-journal)

The study aims to analyze the sub-parameters Combined metric for Publications (PU) of NIRF ranking parameter Research and Professional Practice and impact of various publications' parameter on it. The study investigates the scientific research productivity and authors productivity of the top 15 National Institutional Ranking Framework (NIRF) ranked in the engineering category National Institute of Technology in 2021. For this purpose, the data were collected from the NIRF website and Scopus database.

The study is focused on analyzing the total number of research publications of these institutions and the authors with the highest number of papers published, their publications and …


Kinetics Of Photolysis And Photocatalytic Oxidation Of Ammonium Sulfite For Hydrogen Production, Moustafa A. Soliman, Maryam Zakaria Jan 2021

Kinetics Of Photolysis And Photocatalytic Oxidation Of Ammonium Sulfite For Hydrogen Production, Moustafa A. Soliman, Maryam Zakaria

Chemical Engineering

The production of hydrogen via photocatalytic water splitting is one of the most promising technologies for obtaining chemical energy from direct solar energy while maintaining the least possible waste and pollutants. In this paper, we obtain the kinetic parameters necessary for the design of a photoreactor for photolysis and photocatalysis of ammonium sulfite solution. For the case of photolysis, we obtain the kinetics for the effect of changing the pH on the produced amount of hydrogen. For the case of photocatalysis, the intrinsic kinetic parameters of photocatalysis of water splitting reaction of ammonium sulfite and water in the presence of …


Native American Oral Evidence: Finding A New Hearsay Exception, Max Virupaksha Katner Jan 2021

Native American Oral Evidence: Finding A New Hearsay Exception, Max Virupaksha Katner

Tribal Law Journal

The Federal Rules of Evidence hearsay rules unjustifiably exclude legitimate and trustworthy evidence that support many Native American legal claims. Native American communities traditionally were not literate and rarely recorded the treaties, contracts, and other legal instruments they drew up or honored in any kind of written format, oftentimes recording their histories and diplomatic events in other ways; take for example wampum belts used by the Haudenosaunee Confederacy, among others. While the U.S. legal system presupposes that evidence in written statements provides a greater assurance of accuracy and truth than oral statements, this is not always the case. Writing is …


Tribal Opposition To Enbridge Line 5: Rights And Interests, John Minode’E Petoskey Jan 2021

Tribal Opposition To Enbridge Line 5: Rights And Interests, John Minode’E Petoskey

Tribal Law Journal

This paper will examine the tribal interests at stake in the controversy surrounding Enbridge Oil Pipeline 5 (“Line 5”), and will explore why it is consistent with Michigan’s treaty obligations and public trust principles to remove the pipeline from the Straits of Mackinac. The Line runs beneath the Straits of Mackinac, the convergence of Lake Michigan and Lake Huron, and is nearly 70 years old. Should the pipeline burst, the resulting spill would irreparably harm fisheries in the Straits and impair tribal treaty rights to fish in the Great Lakes. Part I will provide a roadmap overview. Part II will …


Pore Space Property, Joseph A. Schremmer Jan 2021

Pore Space Property, Joseph A. Schremmer

Faculty Scholarship

Through modern technology we can use the void pore space of underground rock formations for a growing number of socially beneficial purposes. These run the gamut from unconventional oil and gas production to climate change mitigation. The common law of property and tort, however, has struggled to keep up with advancing technology in this area. Significant questions remain about the nature of property rights in pore space. Of particular interest are the limits, if any, on an owner’s right to use pore space for beneficial purposes when it extends beneath the land of another. For example, may A hydraulically fracture …


Students' Understanding Of The Importance Of Information Literacy (Il) Programs And Skills, Muhammad Zeeshan, Nadeem Siddique, Haroon Idrees Jan 2021

Students' Understanding Of The Importance Of Information Literacy (Il) Programs And Skills, Muhammad Zeeshan, Nadeem Siddique, Haroon Idrees

Library Philosophy and Practice (e-journal)

Abstract

The research was conducted to determine the relevance of the information literacy skills of Lahore University of Management Sciences graduate students (LUMS). A convenient sampling technique was used to collect the required data from the population. A sample of 357 students was selected, and the useable response rate was 82%. Results of the study revealed that the majority 51 %, were aware of the IL "Somehow" concept of information literacy. Similarly, majority 86% of the participant had not received any training on information literacy. The findings also showed that 49% of the majority of students found the IL program …


Perception Of And Attitudes Towards Plagiarism Among Graduate Students In Ghana, Aba Amandzewaa Anaman Ms, Francis Agyei Mr Jan 2021

Perception Of And Attitudes Towards Plagiarism Among Graduate Students In Ghana, Aba Amandzewaa Anaman Ms, Francis Agyei Mr

Library Philosophy and Practice (e-journal)

ABSTRACT

This study investigated students’ perception of plagiarism, sources of information on plagiarism, attitude towards plagiarism, reasons for acts of plagiarism and knowledge of the consequences of plagiarism. A quantitative approach was used. Data was gathered using survey from a sample size of 319 graduate students of University of Ghana, selected using the stratified sampling technique. The main data collection instrument was the questionnaire and the data were analysed descriptively. Findings showed a universal awareness of plagiarism with lecturers as their major source of information. Students generally had a basic understanding of the concept of plagiarism but have broadened the …


Bibliometric Assessment Of Research Productivity In The Subject Of Contract Law Published In Scopus-Elsevier Indexed Journals From 1960 – 2019., Sardar Ali Shah, Zameer Hussain Baladi, Taimoor Ali Jan 2021

Bibliometric Assessment Of Research Productivity In The Subject Of Contract Law Published In Scopus-Elsevier Indexed Journals From 1960 – 2019., Sardar Ali Shah, Zameer Hussain Baladi, Taimoor Ali

Library Philosophy and Practice (e-journal)

Purpose: This study evaluated the publications published in journals indexed in the Scopus-Elsevier database on Contract Law as article title from 1960 – 2019.

Methods: Data of published documents on contract law downloaded from Scopus-Elsevier database on comma-separated value (CSV) file to fill the study's purpose. To calculate the year-wise publications, estimate the document's format, assess the pattern of authorship, place of publication, and gauge the first author's affiliation with their country.

Results: There is 1551 document written by 2017; 1.3 authors in nine publication formats. Articles, book chapters, and review articles 1237; 79.7% attract the researchers …


Mapping The Research Productivity Of University Of Jammu During 2010-2019, Sangita Gupta, Diksha Rajput, Sumeer Gul Jan 2021

Mapping The Research Productivity Of University Of Jammu During 2010-2019, Sangita Gupta, Diksha Rajput, Sumeer Gul

Library Philosophy and Practice (e-journal)

This study is aimed at analysing the research productivity of the University of Jammu for a period of ten years during 2010-2019. A total of 1641 papers were retrieved from Incites database during the covered period of 10 years. These papers were analysed using different bibliometric techniques for studying the research productivity in different parameters such as publication growth pattern, mode of publications, citation pattern, prolific authors, preferred journals, authorship pattern, collaboration pattern, etc. The results revealed that there is continuous growth in publication productivity, and most of the output is published in the form of journal articles. The published …


Developing Entrepreneurial Potential In Information Science Students: A Critical Review Of Lis Training Programs In Kenya, Arnold Mwanzu, Dickens Rodriguez Wendo Jan 2021

Developing Entrepreneurial Potential In Information Science Students: A Critical Review Of Lis Training Programs In Kenya, Arnold Mwanzu, Dickens Rodriguez Wendo

Library Philosophy and Practice (e-journal)

The purpose of this study was to evaluate the state of entrepreneurial education in library and information science programs and the influence that entrepreneurial education has on LIS students. The study adopted a descriptive research design approach. Both primary and secondary data was collected through questionnaires, observation and data review. The study population comprised of diploma and undergraduate students as well as alumni of LIS. The research data was analyzed through descriptive statistics and the results presented in tables. The findings showed that only basic entrepreneurship education was offered in LIS programs and not incorporated across all the years of …


Bibliometric Analysis Of Publications In The Scopus Database: A Study At Prince Of Songkla University (Psu) During 1978-2021, Pachisa Kulkanjanapiban, Tipawan Silwattananusarn Jan 2021

Bibliometric Analysis Of Publications In The Scopus Database: A Study At Prince Of Songkla University (Psu) During 1978-2021, Pachisa Kulkanjanapiban, Tipawan Silwattananusarn

Library Philosophy and Practice (e-journal)

This paper presents a Bibliometric analysis of Prince of Songkla University (PSU) based on the Scopus database for 1978-2021. The study aimed to explore the current state, the trends, characteristics of Prince of Songkla University (PSU), i.e., growth of research output, collaboration trends, authorship pattern, citation patterns, contributing countries, and organizations. A total of 14,644 publications consulted of PSU published during the year 1978-2021 retrieved from the Scopus database, and these articles had a total of 10,257 cited items. The method used to display the research pattern and research activity on a particular topic is the bibliometric analysis commonly used …


Website Creation As A Means Of Fulfilling Muslim Funeral Information Needs Amid Covid-19 Pandemic, Witanti Prihatiningsih, Ninis Agustini Damayani, Asep Suryana, Susie Perbawasari Jan 2021

Website Creation As A Means Of Fulfilling Muslim Funeral Information Needs Amid Covid-19 Pandemic, Witanti Prihatiningsih, Ninis Agustini Damayani, Asep Suryana, Susie Perbawasari

Library Philosophy and Practice (e-journal)

A website can serve as a means of fulfilling information needs on the internet. The need for websites as a source of information increased during the Covid-19 pandemic along with many people doing their activities at home. The Memorial Advisor sees this situation as an opportunity. They created a website to convey information about Muslim funeral products to the public. The purpose of this research is to examine website creation as a means of fulfilling the information needs of the public regarding Muslim funerals amid the Covid-19 Pandemic. This research uses the descriptive qualitative method. This research concludes that Memorial …


Identify The Impact Of Different Parameters On National Institutional Ranking Framework (Nirf) Score In The Top 50 Ranking Management Institutes In India, Abhishek Kumar Dr., Santosh Kumar Dr., Ashish Kumar Chauhan Mr. Jan 2021

Identify The Impact Of Different Parameters On National Institutional Ranking Framework (Nirf) Score In The Top 50 Ranking Management Institutes In India, Abhishek Kumar Dr., Santosh Kumar Dr., Ashish Kumar Chauhan Mr.

Library Philosophy and Practice (e-journal)

The present study identifies the relationship and impact between the National Institutional Ranking Framework (NIRF) Score in the top 50 management institutes and their different parameters like the number of student placement; research publication score and the amount used in the library development. Correlation and Simple Regression Analysis techniques are used for the data of analysis. In the year 2018-19, we found that significant positive impact of research publication score and the amount used in the library development on the NIRF Score in the top 50 management institutes. We also found a positive relationship between the NIRF Score and the …


Information Security In Business: A Bibliometric Analysis Of The 100 Top Cited Articles, Shafiq Ur Rehman Dr., Maqsood Mahmud, Atta- Ur- Rahman Dr., Ikram Ul Haq, Muhammad Safdar Dr. Jan 2021

Information Security In Business: A Bibliometric Analysis Of The 100 Top Cited Articles, Shafiq Ur Rehman Dr., Maqsood Mahmud, Atta- Ur- Rahman Dr., Ikram Ul Haq, Muhammad Safdar Dr.

Library Philosophy and Practice (e-journal)

This study aims a bibliometric analysis of the 100 top-cited articles extracted from the Web of Science database on the topic of information security in the business context. A retrospective method was applied to the dataset extracted from the Web of Science Database. A total of 500 most cited items were downloaded and the authors selected the articles related to information security and business for further analysis. It was found that the top-cited papers were published between the years 1990 and 2018 and had received 3,375 citations. While most of the articles followed the three-author pattern, the single author pattern …


Core Competencies Required By University Librarians For The Adoption Of Information Technology Tools: An Empirical Study, Khurram Shahzad Jan 2021

Core Competencies Required By University Librarians For The Adoption Of Information Technology Tools: An Empirical Study, Khurram Shahzad

Library Philosophy and Practice (e-journal)

Abstract:

Purpose: This study explores core competencies that are needed by library professionals for the implementation of Information Technology (IT) Tools in the university library of Lahore, Pakistan.

Methodology/Approach: A quantitative approach followed by survey research design was opted to complete the study on the competencies which are needed by library professionals for the implementation of Information Technology (IT) in the university library of Lahore, Pakistan. A total of 120 questionnaires were distributed among university librarians of Lahore. All questionnaires were sent through emails. 91 duly filled questionnaires were received by the researchers from the respondents. The response rate was …


Analyzing Digital Literacy (Dl) Of The Lis Students, University Of North Bengal, India, Manash Esh Mr, Saptarshi Ghosh Dr Jan 2021

Analyzing Digital Literacy (Dl) Of The Lis Students, University Of North Bengal, India, Manash Esh Mr, Saptarshi Ghosh Dr

Library Philosophy and Practice (e-journal)

The motivation behind this investigation is to look at the three variables of advanced education, digital literacy (DL), for example, level, learning, and aptitudes (or level, knowledge and skills) of the students of library and information science (LIS), University of North Bengal. The examination used the review to explore the philosophy of the survey as an exploration tool. The questionnaire was planned, designed and conveyed to 60 students in the library and Information science; out of 60 understudies, 49 (81.66%) reacted. The finding suggests that the DL level is astute in terms of gender orientation and habitation and distinguishes different …


Growth And Development Of Central Secretariat Library, Ministry Of Culture, Government Of India: A Study, Meera Yadav, Kimi Mahawariya Jan 2021

Growth And Development Of Central Secretariat Library, Ministry Of Culture, Government Of India: A Study, Meera Yadav, Kimi Mahawariya

Library Philosophy and Practice (e-journal)

The present study shows the trend of collection, services, facilities, staff, information security system and digitization in the Central Secretariat Library (CSL), New Delhi, a library under the purview of Ministry of Culture, Government of India from 2010 to 2020. Data has been collected with the help of questionnaire followed by consultation of annual reports of Ministry of Culture. Findings of research shows that CSL has witnessed a significant growth and development in various horizons of the field of library with the advancement of time. It has been found that a collection of more than 1 lakh which includes books, …


Usage Of Subscribed & Open Access Information Resources By Lis Research Scholars, Noor Hussain, Khurram Shahzad, Sohail Iqbal Awan Jan 2021

Usage Of Subscribed & Open Access Information Resources By Lis Research Scholars, Noor Hussain, Khurram Shahzad, Sohail Iqbal Awan

Library Philosophy and Practice (e-journal)

Objectives of this study were to investigate the usage of subscribed and open access resources, preferences, level of awareness, reasons to utilize subscribed & open access information resources, and problems being faced while using the information resources by Library and Information Science (LIS) research scholars. Quantitative method followed by survey research design was used to conduct this study. Self-administered questionnaire validated by field experts was used to gather the data from the participants. The population of this study was postgraduate LIS research scholars from Punjab, who were enrolled in M. Phil. (2015-2017) and Ph. D. (2015-2018) programs. The survey was …


Evaluation Of Web-Based Contents Of 177 University Libraries In Pakistan, Rabia Mumtaz, Khurram Shahzad, Shamshad Ahmad Dr. Jan 2021

Evaluation Of Web-Based Contents Of 177 University Libraries In Pakistan, Rabia Mumtaz, Khurram Shahzad, Shamshad Ahmad Dr.

Library Philosophy and Practice (e-journal)

This study aims to investigate the web-based contents of university library websites in Pakistan. The population of the study comprised of 177 HEC recognized public and private sector university library websites in Pakistan. Case study research methodology based on observation was used to evaluate the web-based contents of HEC recognized public and private sector university library websites. A checklist of 138 contents was developed through literature review and by visiting world leading university library websites. Data collection process was completed in month of April 2016. The findings of this study indicate that only 75(42%) universities have their library websites whereas …


Do They Perform What They Perceive? Examining The Il Skills Of Pakistani Scientists, Zulfiqar Ahmad, Dr. Khalid Mahmood Jan 2021

Do They Perform What They Perceive? Examining The Il Skills Of Pakistani Scientists, Zulfiqar Ahmad, Dr. Khalid Mahmood

Library Philosophy and Practice (e-journal)

This study aimed at assessing the difference between perceived and actual IL skills of scientists [research students]. In this descriptive correlational study, two scales were developed using ACRL standards for IL of science and engineering/ technology. A self-reporting scale for the evaluation of perceived IL skills and an MCQs-based tool for testing actual IL skills was administered concurrently among research students (M.Sc. MS/ M.Phil./ Ph.D.) of science disciplines of the University of Engineering and Technology (UET) Lahore and University of the Punjab (PU) Lahore. The findings revealed that the participants had overstated their perceived IL skills as they had showed …


User Opinion And Satisfaction About Library Information Resources In Engineering College Libraries, Dhanaraju Veeramallu, Ramakrishna Kona, Gowridevi Rudraksha Jan 2021

User Opinion And Satisfaction About Library Information Resources In Engineering College Libraries, Dhanaraju Veeramallu, Ramakrishna Kona, Gowridevi Rudraksha

Library Philosophy and Practice (e-journal)

The present paper examined user opinion and satisfaction about library information resources in engineering college libraries. The tool employed for collecting data is a questionnaire. The questionnaire is designed in such a way to collect the data from faculty members of engineering college libraries. Questionnaires were circulated among 890 library users and received 705 responses. The response rate is 79%. It is evident from the study majority 63.54% of respondents are male users. 53.75% majority of respondent users are Assistant Professors. The research found that most respondents visit the library daily, feel that the library had convenient working hours, a …


Bibliometric Dimensions Of Research In Social Sciences: An Empirical Analysis Of Indian Central Universities, Namita Mahapatra, Jyotshna Sahoo Jan 2021

Bibliometric Dimensions Of Research In Social Sciences: An Empirical Analysis Of Indian Central Universities, Namita Mahapatra, Jyotshna Sahoo

Library Philosophy and Practice (e-journal)

This paper evaluates the performance of the 14 most productive Central Universities in Social Sciences research. The study is based on the Scopus Indexing database for the period from 2009 to 2018 where the total records retrieved were 7278. Results revealed that journal articles were the most preferred form of publication with 4293 (59%) research papers and the mean annual growth rate of publications was 1.01 while the Mean RGR (Relative Growth Rate) and DT (Doubling Time) were 0.314 and 2.751 respectively. The total number of citations received was 38456 with 5.77 mean citations per paper. Out of the total …


The Effects Of Social Marketing Techniques On Attitudes And Knowledge Of Health Scholars Of Liaquat University Of Medical And Health Sciences Hospital Hyderabad Sindh, Pakistan, Liaquat Ali Rahoo, Zameer Hussain Baladi Jan 2021

The Effects Of Social Marketing Techniques On Attitudes And Knowledge Of Health Scholars Of Liaquat University Of Medical And Health Sciences Hospital Hyderabad Sindh, Pakistan, Liaquat Ali Rahoo, Zameer Hussain Baladi

Library Philosophy and Practice (e-journal)

The Purpose of the study is to examine the effect of Social Marketing Techniques on the Knowledge and Attitude of health scholars at the Liaquat University of Medical and Health Sciences Hospital Hyderabad Sindh, Pakistan. Quantitative study methods to use for analysis. The study population includes all students and faculty members of the Liaquat University Hospital, and the simple random sampling technique was used. Primary data collected through an adapted questionnaire. SPSS 20 software were used to analyze the tests like; validity and reliability, Cronbach's alpha, descriptive and inferential statistics paired t-test and test. Result of validity and reliability was …


Source And Management Of Information Related To Television Study, Jimi Narotama Mahameruaji, Rangga Saptya Mohamad Permana, Hanny Hafiar, Detta Rahmawan Jan 2021

Source And Management Of Information Related To Television Study, Jimi Narotama Mahameruaji, Rangga Saptya Mohamad Permana, Hanny Hafiar, Detta Rahmawan

Library Philosophy and Practice (e-journal)

There is a need for information on the mapping of research results that examine specific topics. This is necessary in order to determine the extent to which the need for knowledge on a particular topic has been met.The advancement of the television industry in Indonesia has led to an increase in the number of researches on television. Taking this into account, the purpose of this study is to analyze the research trends associated with the competencies of the graduates of television studies bachelor programs at the university in Indonesia. The method used in this study is descriptive quantitative. By analyzing …


Effort Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu Emmanuel Igudia Dr, Solomon Tosin Ogunsina Mr Jan 2021

Effort Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu Emmanuel Igudia Dr, Solomon Tosin Ogunsina Mr

Library Philosophy and Practice (e-journal)

Social media are powerful tools for reaching out to the whole world and so it is good to make it a marketplace for book publishers. Despite the overwhelming advantages and benefits derivable from the use of social media for marketing, observations showed that the use of social media for marketing by book publishers in Nigeria seemed not as high as expected. The descriptive research design of correlational type was adopted for this study. The total population of the study was 212 and total enumeration technique was used to obtained the sample size of 212. The questionnaire was the main research …