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2021

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Marketing Agility: The Concept, Antecedents, And A Research Agenda, Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, David T Gal Jan 2021

Marketing Agility: The Concept, Antecedents, And A Research Agenda, Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, David T Gal

Research Collection Lee Kong Chian School Of Business

Changes in the way customers shop, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, have led to an increased emphasis on agile marketing. The objective of this article is to conceptualize and investigate the emerging concept of marketing agility. The authors synthesize the literature from marketing and allied disciplines and insights from in-depth interviews with 22 senior managers. Marketing agility is defined as the extent to which an entity rapidly iterates between making sense of the market and executing marketing decisions to adapt to the market. It is conceptualized as occurring across different organizational levels …

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Inducing Compliance With Postmarket Studies For Drugs Under Fda's Accelerated Approval Pathway, Liang Xu, Hui Zhao, Nicholas C. Petruzzi Jan 2021

Inducing Compliance With Postmarket Studies For Drugs Under Fda's Accelerated Approval Pathway, Liang Xu, Hui Zhao, Nicholas C. Petruzzi

Research Collection Lee Kong Chian School Of Business

Problem definition: In 1992, the Food and Drug Administration (FDA) instituted the accelerated approval pathway (AP) to allow promising drugs to enter the market based on limited evidence of efficacy, thereby permitting manufacturers to verify true clinical benefits through postmarket studies. However, most postmarket studies have not been completed as promised. We address this noncompliance problem. Academic/practical relevance: The prevalence of this noncompliance problem poses considerable public health risk, thus compromising the original purpose of a well-intentioned AP initiative. We provide an internally consistent and implementable solution to the problem through a comprehensive analysis of the myriad complicating factors and …

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An Evaluation Of The Social And Economic Impact Of A Marine Protected Area On Commercial Fisheries, Se Rees, Matthew Ashley, Louisa Evans, Stephen Mangi, Emma V. Sheehan, Tom Mullier, A Rees, Martin J. Attrill Jan 2021

An Evaluation Of The Social And Economic Impact Of A Marine Protected Area On Commercial Fisheries, Se Rees, Matthew Ashley, Louisa Evans, Stephen Mangi, Emma V. Sheehan, Tom Mullier, A Rees, Martin J. Attrill

School of Biological and Marine Sciences

No abstract provided.

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Sustained Productivity And Respiration Of Degrading Kelp Detritus In The Shallow Benthos: Detached Or Broken, But Not Dead, N Frontier, Bettignies F De, A Foggo, D Davoult Jan 2021

Sustained Productivity And Respiration Of Degrading Kelp Detritus In The Shallow Benthos: Detached Or Broken, But Not Dead, N Frontier, Bettignies F De, A Foggo, D Davoult

School of Biological and Marine Sciences

No abstract provided.

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Emergent Coastal Behaviour Results In Extreme Dune Erosion Decoupled From Hydrodynamic Forcing, Simon Hird, Christopher Stokes, Gerd Masselink Jan 2021

Emergent Coastal Behaviour Results In Extreme Dune Erosion Decoupled From Hydrodynamic Forcing, Simon Hird, Christopher Stokes, Gerd Masselink

School of Biological and Marine Sciences

No abstract provided.

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Plasticity Of Thermal Performance Curves In A Narrow Range Endemic Water Beetle, Susana Pallarés, Wilco C.E.P. Verberk, David T. Bilton Jan 2021

Plasticity Of Thermal Performance Curves In A Narrow Range Endemic Water Beetle, Susana Pallarés, Wilco C.E.P. Verberk, David T. Bilton

School of Biological and Marine Sciences

No abstract provided.

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