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2020

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Impact Of A Nicu Bedside Reading Initiative On Self-Reported Maternal Stress And Mother-Infant Attachment, Lauren Lorenzi Quigley Dec 2020

Impact Of A Nicu Bedside Reading Initiative On Self-Reported Maternal Stress And Mother-Infant Attachment, Lauren Lorenzi Quigley

Electronic Theses and Dissertations

Premature birth and a corresponding hospitalization in the Neonatal Intensive Care Unit (NICU) presents infants and their families with an array of medical and psychosocial stressors that have the potential to impact neurodevelopment and social-emotional functioning in both the long-and short-term. Research has demonstrated the importance of family-integrated, developmental care interventions and a need for supportive environmental and sensory stimulation for the infant to optimize developmental, social, and emotional outcomes. Engaging parents in bedside care that fosters sensory development, supports cognitive and language skills, and lays a strong foundation for bonding and attachment can be monumental for the dyad. Implementation …


A Transformative Approach To Incorporating Adaptive Courseware: Strategic Implementation, Backward Design And Research-Based Teaching Practices, Tonya A. Buchan, Stanley Kruse, Jennifer Todd, Lee Tyson Dec 2020

A Transformative Approach To Incorporating Adaptive Courseware: Strategic Implementation, Backward Design And Research-Based Teaching Practices, Tonya A. Buchan, Stanley Kruse, Jennifer Todd, Lee Tyson

Current Issues in Emerging eLearning

In July 2016, Colorado State University (CSU) joined seven other land-grant institutions in the Accelerating Adoption of Adaptive Courseware grant sponsored by the Personalized Learning Consortium (PLC) of the Association of Public and Land-grant Universities (APLU). A primary objective of the grant was to scale the adoption of adaptive courseware in general education courses at each of the grant institutions. CSU targeted high-enrollment, general education courses and took a three-pronged, transformative approach to the integration of adaptive courseware. Specifically, CSU divided the courseware integration into three components: 1) strategic implementation of courseware, 2) backward course design, and 3) incorporation of …


Adaptive Analytics: It’S About Time, Charles Dziuban, Colm Howlin, Patsy Moskal, Tammy Muhs, Connie Johnson, Rachel Griffin, Carissa Hamilton Dec 2020

Adaptive Analytics: It’S About Time, Charles Dziuban, Colm Howlin, Patsy Moskal, Tammy Muhs, Connie Johnson, Rachel Griffin, Carissa Hamilton

Current Issues in Emerging eLearning

This article describes a cooperative research partnership among a large public university, a for-profit private institution and their common adaptive learning platform provider. The focus of this work explored adaptive analytics that uses data the investigators describe as metaphorical “digital learning dust” produced by the platform as a matter of course. The information configured itself into acquired knowledge, growth, baseline status and engagement. Two complimentary models evolved. The first, in the public university, captured end-of-course data for predicting success. The second approach, in the private university, formed the basis of a dynamic real-time data analytic algorithm. In both cases the …


Student Perceptions Of The Effectiveness Of Adaptive Courseware For Learning, Patricia O'Sullivan, Christina Forgette, Stephen Monroe, M. Tyler England Dec 2020

Student Perceptions Of The Effectiveness Of Adaptive Courseware For Learning, Patricia O'Sullivan, Christina Forgette, Stephen Monroe, M. Tyler England

Current Issues in Emerging eLearning

Despite the increasing research on the effectiveness of adaptive learning courseware by vendors and academic institutions, there are few published, peer-reviewed studies on adaptive courseware that address the student experience and student perception of this teaching and learning tool. Over the course of two academic years, 2017/2018 and 2018/2019, researchers at the University of Mississippi conducted 16 course-based student focus groups and gathered data from 4 end-of-semester surveys to understand how students are experiencing adaptive courseware and whether or not they find it adds value to their education. Our study found that, although students generally find courseware to be helpful …


Current Issues In Emerging Elearning, Volume 7, Issue 1: Aplu Special Issue On Implementing Adaptive Learning At Scale Dec 2020

Current Issues In Emerging Elearning, Volume 7, Issue 1: Aplu Special Issue On Implementing Adaptive Learning At Scale

Current Issues in Emerging eLearning

The second of two Specials Issues of the CIEE journal to have been produced and guest edited by the Personalized Learning Consortium (PLC) of the Association of Public and Land-grant Universities (APLU), featuring important research resulting from university initiatives to launch, implement and scale up the use of adaptive courseware and the strategies of adaptive learning.


'Some Few Miles From Edinburgh': Commemorating The Scenes Of The Gentle Shepherd In Ramsay Country, Craig Lamont Dec 2020

'Some Few Miles From Edinburgh': Commemorating The Scenes Of The Gentle Shepherd In Ramsay Country, Craig Lamont

Studies in Scottish Literature

Traces the history of Ramsay commemoration, from the obelisk at Penicuik with an inscription from 1759 onwards, and successive attempts to identify actual settings for scenes and incidents in his ballad opera The Gentle Shepherd, in illustrations (notably by David Allan for the Foulis edition of 1788), other editions and memoirs, and competing contributions by the ministers of rival parishes to the Statistical Account of Scotland, giving particular attention to the roles in the "battle over Ramsay country" of two local landowners, Alexander Fraser Tytler (Lord Woodhouselee) and Robert Brown of Newhall; providing maps and illustrations to clarify …


'Compylit In Latin': Allan Ramsay And Scoto-Latinity In The Eighteenth Century, Ralph Mclean Dec 2020

'Compylit In Latin': Allan Ramsay And Scoto-Latinity In The Eighteenth Century, Ralph Mclean

Studies in Scottish Literature

Discusses the importance and pervasiveness of Latin, including original Latin verse, in early 18th century Scotland, among Jacobites and in Ramsay's Edinburgh circle, with attention to the work of Archibald Pitcairne, Thomas Ruddiman, and later Robert Fergusson; examines Ramsay's own Scots translations of Horace and his use of the Horatian tradition, and looks also at translations from Ramsay into Latin by Alexander Fraser Tytler; and concludes that Ramsay's Scots poetry "helped to maintain" a Scottish link "to the classical past, by presenting the works of classical authors to new and growing audiences in Scotland in a language which was accessible …


'Some Pastoral Improvement' In The Gentle Shepherd: Mediation, Remediation, And Minority, Steve Newman Dec 2020

'Some Pastoral Improvement' In The Gentle Shepherd: Mediation, Remediation, And Minority, Steve Newman

Studies in Scottish Literature

This essay shows how in The Gentle Shepherd Allan Ramsay engages in the complex work of "pastoral improvement" on an individual and national scale and foresees--to a point--how his work will be received in the decades and even centuries to come. After situating his work within the uprising of the Galloway Levellers, pastoral, and the early work of agricultural improvement, I consider how the concept of improvement shapes the reception of his work in the Linley-Tickell production of the 1780s--including a surprising appearance from the Shakespearean forger, William Henry Ireland--and the key role The Gentle Shepherd plays in "The Young …


Methodising Scots: The Cases Of Allan Ramsay & Thomas Ruddiman, Jeremy J. Smith Dec 2020

Methodising Scots: The Cases Of Allan Ramsay & Thomas Ruddiman, Jeremy J. Smith

Studies in Scottish Literature

Examines the linguistic issues facing editors of two 18th century Scottish editors, Allan Ramsay and Thomas Ruddiman, in modifying or standardizing the language in earlier Scottish poetic manuscripts, arguing that "the editorial process is not—and never has been—“neutral” or “objective” but is rather a hermeneutic act constrained by contemporary conditions of publication and intended audience," and that Ramsay and Ruddiman, like modern editors, were "constrained in quite delicate ways by their historical setting."


The Ethical Challenge For Hipaa’S Privacy Rule In The Genomics Era Of Data Analytics., Reem Shinawi Dec 2020

The Ethical Challenge For Hipaa’S Privacy Rule In The Genomics Era Of Data Analytics., Reem Shinawi

Electronic Theses and Dissertations

The thesis of this dissertation focuses on the Ethical Challenge for HIPAA’s Privacy Rule in the Genomics Era of Data Analytics. Data Analytics in Genomic Medicine challenges the individuals’ right to privacy. Hence, a balance is needed between the previous centrality of individual privacy and the need for population information to make breakthroughs in Genomic Medicine using Data Analytics. Such a problem demands regulatory solutions. And such solutions require the collaboration of professionals. Genomic Medicine is a field that deals with sensitive genetic information in both medicine, and research, it is essential to view it through HIPAA as it is …


Pharmacy Education In Emerging Health Care Systems: Clinical Training In The United Arab Emirates, Amad Al-Azzawi Dec 2020

Pharmacy Education In Emerging Health Care Systems: Clinical Training In The United Arab Emirates, Amad Al-Azzawi

Journal of Comparative & International Higher Education

No abstract provided.


Pride And Prejudice: An Intersectional Look At Graduate Employability Of Transgender And Queer International Students, Trang Le Thuy, Vuong Tran Hoang, Giang Le Nguyen Hoang Dec 2020

Pride And Prejudice: An Intersectional Look At Graduate Employability Of Transgender And Queer International Students, Trang Le Thuy, Vuong Tran Hoang, Giang Le Nguyen Hoang

Journal of Comparative & International Higher Education

No abstract provided.


Liberal Education In Nigeria: A Case Study Of The General Studies Curriculum, Robert M. Cermak Dec 2020

Liberal Education In Nigeria: A Case Study Of The General Studies Curriculum, Robert M. Cermak

Journal of Comparative & International Higher Education

No abstract provided.


U.S. Social Justice Spaces And Global Justice: Integrating International Students For The Engagement Of All, Yuqing Hou, Amy Pojar Dec 2020

U.S. Social Justice Spaces And Global Justice: Integrating International Students For The Engagement Of All, Yuqing Hou, Amy Pojar

Journal of Comparative & International Higher Education

No abstract provided.


Work-Integrated Learning For Mining Engineering Training And The Employability Nexus In Traditional Research Universities: A Case Of Selected South Africa Universities, Paul Othusitse Dipitso Dec 2020

Work-Integrated Learning For Mining Engineering Training And The Employability Nexus In Traditional Research Universities: A Case Of Selected South Africa Universities, Paul Othusitse Dipitso

Journal of Comparative & International Higher Education

No abstract provided.


Lindenwood Digest, December 18, 2020, Lindenwood University Dec 2020

Lindenwood Digest, December 18, 2020, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Neurocounseling And The Counseling Profession: Integrating Neuroscience Into The Practice Of Counseling, Sherri Clark Dec 2020

Neurocounseling And The Counseling Profession: Integrating Neuroscience Into The Practice Of Counseling, Sherri Clark

Dissertations, Theses, and Projects

Neurocounseling integrates Neuroscience into mental health counseling by using psychoeducation, teaching, and illustrations as well as other forms of therapy (CBT, Interpersonal Psychotherapy, Narrative Therapy, etc.) to assist clients in understanding the neurological basis of many mental and behavioral health concerns. Clients can benefit from Neurocounseling as they gain a more comprehensive understanding of the central nervous system and brain function in connection to the body, cognition, mood, and behaviors, also known as the mind and body connection. Neuroplasticity and neurogenesis allow us to understand the brain’s amazing capability to grow and change. Understanding neuroscience allows for more integrated case …


Using Inquiry To Raise Engagement During Third Grade Instruction, Andrew Ellingson Dec 2020

Using Inquiry To Raise Engagement During Third Grade Instruction, Andrew Ellingson

Dissertations, Theses, and Projects

The purpose of this study is to research the effects that using inquiry-based strategies have on independent reading time engagement and reading achievement for third grade students. The research will begin by identifying the level of engagement and reading achievement of a third-grade class. A third-grade class will receive lessons on using the inquiry process, and then they will be able to take control of their learning and will be able to read and create projects based off what they are interested in. This study will examine if these strategies and options will boost engagement for these third-grade students, which …


Suppression Of Micat In Mouse Small Intestinal Myocytes By General Anaesthetic Ketamine And Its Recovery By Trpc4 Agonist (-)-Englerin A, Mariia I. Melnyk, Dariia O. Dryn, Lina T. Al Kury, Dmytro O. Dziuba, Alexander V. Zholos Dec 2020

Suppression Of Micat In Mouse Small Intestinal Myocytes By General Anaesthetic Ketamine And Its Recovery By Trpc4 Agonist (-)-Englerin A, Mariia I. Melnyk, Dariia O. Dryn, Lina T. Al Kury, Dmytro O. Dziuba, Alexander V. Zholos

All Works

© Copyright © 2020 Melnyk, Dryn, Kury, Dziuba and Zholos. A better understanding of the negative impact of general anesthetics on gastrointestinal motility requires thorough knowledge of their molecular targets. In this respect the muscarinic cationic current (mICAT carried mainly via TRPC4 channels) that initiates cholinergic excitation-contraction coupling in the gut is of special interest. Here we aimed to characterize the effects of one of the most commonly used “dissociative anesthetics”, ketamine, on mICAT. Patch-clamp and tensiometry techniques were used to investigate the mechanisms of the inhibitory effects of ketamine on mICAT in single mouse ileal myocytes, as well as …


The Contribution Of A Global Ethics Approach To Health And The Environment In The Niger Delta Region, Augustine Wayii Dec 2020

The Contribution Of A Global Ethics Approach To Health And The Environment In The Niger Delta Region, Augustine Wayii

Electronic Theses and Dissertations

ABSTRACT

THE CONTRIBUTION OF A GLOBAL ETHICS APPROACH TO HEALTH AND THE

ENVIRONMENT IN THE NIGER DELTA REGION

By

Augustine Lezorgia Wayii, M. ED, M.A.

May 2020

Dissertation supervised by Gerard Magill, PhD

The dissertation presents a global ethics approach that connects health and the environment in the context of the Niger Delta Region. The people of the Niger Delta region in Nigeria are experiencing major catastrophes that connect health and the environment. In the bid to ameliorate these pivotal problems, this dissertation undertakes an ethical analysis that connects health and the environment. Insofar as these problems can be characteristic …


Comparison Of Cardiac Muscle Between Male And Female Rats With Exercise And Aging: Analyzing Vitals, Gdnf Expression, Ngf Expression, Rna Expression, Sympathetic Innervation, Parasympathetic Innervation, And Sensory Innervation, Katelyn Kurrie Dec 2020

Comparison Of Cardiac Muscle Between Male And Female Rats With Exercise And Aging: Analyzing Vitals, Gdnf Expression, Ngf Expression, Rna Expression, Sympathetic Innervation, Parasympathetic Innervation, And Sensory Innervation, Katelyn Kurrie

Honors Theses

The direction of my research-based thesis answers the question of how exercise affects the cardiovascular system with aging in male and female rats. My study would highlight the important differences of the cardiovascular system of both sexes which could lead to sex-specific insight on the cardiovascular disease epidemic which prevails as the most common cause of death in the United States. The studies completed will test the hypothesis: neurotrophic factor will be higher in females than males due to the higher presence of estrogen in females. The trophic factor is predicted to increase in both males and females with regular …


Her Story: Ecuadorian Women In New York City, Benjamin Chambers Dec 2020

Her Story: Ecuadorian Women In New York City, Benjamin Chambers

Capstones

My Capstone Project is an 80-photo reportage about women of Ecuadorian origin living in New York City, including text and video elements. The project is broken down into a general introduction; four photo stories each with captions and story text; and two videos. The project is entitled:

HER STORY: ECUADORIAN WOMEN IN NEW YORK CITY

https://www.chambersphotojournalist.com/capstone/


Impact Of A Standardized Neurologic Exam On Diagnosis Of And Referral Pattern For Neurologic Disorder In Pediatric Toe Walking, Allison Hotze Dec 2020

Impact Of A Standardized Neurologic Exam On Diagnosis Of And Referral Pattern For Neurologic Disorder In Pediatric Toe Walking, Allison Hotze

Doctor of Nursing Practice Projects

Successful management of toe walking, a common patient complaint addressed by pediatric orthopedic providers, requires detection of concerning neurologic causes for toe walking. However, nurse practitioners in an outpatient orthopedic clinic were not following recommended guidelines for the history and physical exam for children who toe walk, resulting in delayed referrals and poorer patient outcomes. A performance improvement project was initiated that included an educational intervention, chart review, and data analysis. The goal was to improve the performance and documentation of neurologic exam when nurse practitioners saw patients for an initial visit for toe walking. A literature review provided evidence-based …


Multiomics Characterization Of Preterm Birth In Low- And Middle-Income Countries., Fyezah Jehan, Sunil Sazawal, Abdullah H. Baqui, Muhammad Imran Nisar, Usha Dhingra, Rasheda Khanam, Muhammad Ilyas, Arup Dutta, Dipak K. Mitra, Usma Mehmood, Saikat Deb, Arif Mahmud, Aneeta Hotwani, Said Mohammed Ali, Sayedur Rahman, Ambreen Nizar, Shaali Makame Ame, Mamun Ibne Moin, Sajid Muhammad, Aishwarya Chauhan, Nazma Begum, Waqasuddin Khan, Sayan Das, Salahuddin Ahmed, Tarik Hasan, Javairia Khalid, Syed Jafar Raza Rizvi, Mohammed Hamad Juma, Nabidul Haque Chowdhury, Furqan Kabir, Fahad Aftab, Abdul Quaiyum, Alexander Manu, Sachiyo Yoshida, Rajiv Bahl, Anisur Rahman, Jesmin Pervin, Jennifer Winston, Patrick Musonda, Jeffrey S. A. Stringer, James A. Litch, Mohammad Sajjad Ghaemi, Mira N. Moufarrej, Kévin Contrepois, Songjie Chen, Ina A. Stelzer, Natalie Stanley, Alan L. Chang, Ghaith Bany Hammad, Ronald J. Wong, Candace Liu, Cecele C. Quaintance, Anthony Culos, Camilo Espinosa, Maria Xenochristou, Martin Becker, Ramin Fallahzadeh, Edward Ganio, Amy S. Tsai, Dyani Gaudilliere, Eileen S. Tsai, Xiaoyuan Han, Kazuo Ando, Martha Tingle, Ivana Maric, Paul H. Wise, Virginia D. Winn, Maurice L. Druzin, Ronald S. Gibbs, Gary L. Darmstadt, Jeffrey C. Murray, Gary M. Shaw, David K. Stevenson, Michael P. Snyder, Stephen R. Quake, Martin S. Angst, Brice Gaudilliere, Nima Aghaeepour Dec 2020

Multiomics Characterization Of Preterm Birth In Low- And Middle-Income Countries., Fyezah Jehan, Sunil Sazawal, Abdullah H. Baqui, Muhammad Imran Nisar, Usha Dhingra, Rasheda Khanam, Muhammad Ilyas, Arup Dutta, Dipak K. Mitra, Usma Mehmood, Saikat Deb, Arif Mahmud, Aneeta Hotwani, Said Mohammed Ali, Sayedur Rahman, Ambreen Nizar, Shaali Makame Ame, Mamun Ibne Moin, Sajid Muhammad, Aishwarya Chauhan, Nazma Begum, Waqasuddin Khan, Sayan Das, Salahuddin Ahmed, Tarik Hasan, Javairia Khalid, Syed Jafar Raza Rizvi, Mohammed Hamad Juma, Nabidul Haque Chowdhury, Furqan Kabir, Fahad Aftab, Abdul Quaiyum, Alexander Manu, Sachiyo Yoshida, Rajiv Bahl, Anisur Rahman, Jesmin Pervin, Jennifer Winston, Patrick Musonda, Jeffrey S. A. Stringer, James A. Litch, Mohammad Sajjad Ghaemi, Mira N. Moufarrej, Kévin Contrepois, Songjie Chen, Ina A. Stelzer, Natalie Stanley, Alan L. Chang, Ghaith Bany Hammad, Ronald J. Wong, Candace Liu, Cecele C. Quaintance, Anthony Culos, Camilo Espinosa, Maria Xenochristou, Martin Becker, Ramin Fallahzadeh, Edward Ganio, Amy S. Tsai, Dyani Gaudilliere, Eileen S. Tsai, Xiaoyuan Han, Kazuo Ando, Martha Tingle, Ivana Maric, Paul H. Wise, Virginia D. Winn, Maurice L. Druzin, Ronald S. Gibbs, Gary L. Darmstadt, Jeffrey C. Murray, Gary M. Shaw, David K. Stevenson, Michael P. Snyder, Stephen R. Quake, Martin S. Angst, Brice Gaudilliere, Nima Aghaeepour

All Dugoni School of Dentistry Faculty Articles

Importance: Worldwide, preterm birth (PTB) is the single largest cause of deaths in the perinatal and neonatal period and is associated with increased morbidity in young children. The cause of PTB is multifactorial, and the development of generalizable biological models may enable early detection and guide therapeutic studies.

Objective: To investigate the ability of transcriptomics and proteomics profiling of plasma and metabolomics analysis of urine to identify early biological measurements associated with PTB.

Design, Setting, and Participants: This diagnostic/prognostic study analyzed plasma and urine samples collected from May 2014 to June 2017 from pregnant women in 5 biorepository cohorts in …


An Unsupervised Anomaly Detection Framework For Detecting Anomalies In Real Time Through Network System’S Log Files Analysis, Vannel Zeufack Dec 2020

An Unsupervised Anomaly Detection Framework For Detecting Anomalies In Real Time Through Network System’S Log Files Analysis, Vannel Zeufack

Master of Science in Computer Science Theses

Nowadays, in almost every computer system, log files are used to keep records of occurring events. Those log files are then used for analyzing and debugging system failures. Due to this important utility, researchers have worked on finding fast and efficient ways to detect anomalies in a computer system by analyzing its log records. Research in log-based anomaly detection can be divided into two main categories: batch log-based anomaly detection and streaming logbased anomaly detection. Batch log-based anomaly detection is computationally heavy and does not allow us to instantaneously detect anomalies. On the other hand, streaming anomaly detection allows for …


A Federated Deep Autoencoder For Detecting Iot Cyber Attacks, Christopher M. Regan Dec 2020

A Federated Deep Autoencoder For Detecting Iot Cyber Attacks, Christopher M. Regan

Master of Science in Computer Science Theses

Internet of Things (IoT) devices are mass-produced and rapidly released to the public in a rough state. IoT devices are produced by various companies satisfying various goals, such as monitoring the environment, senor trigger cameras, on-demand electrical switches. These IoT devices are produced by companies to meet a market demand quickly, producing a rough software solution that customers or other enterprises willingly buy with the expectation they will have software updates after production. These IoT devices are often heterogeneous in nature, only to receive updates at infrequently intervals, and can remain out of sight on a home or office network …


Multibeam Array Antenna For Base Station In The Fifth-Generation Mobile Communication System, Intan Izafina Idrus Dec 2020

Multibeam Array Antenna For Base Station In The Fifth-Generation Mobile Communication System, Intan Izafina Idrus

Student Works (2020-2029)

Research on the fifth-generation (5G) mobile communication system has been accelerated to meet the standardization of the International Telecommunications Union for higher data traffic and higher data rates. The main requirements of the 5G mobile communication systems are the utilization of millimeter waves, the deployment of small cells, and the use of multibeam array antennas for multiple-input multiple-output schemes. Multibeam array antennas play an important role in developing a new base station to enhance system capacity, improve network coverage, and reduce co-channel interference. The main objective of this thesis is to design a single-layer multibeam array antenna at 28 GHz …


Visualization Of Large Networks Using Recursive Community Detection, Xinyuan Fan Dec 2020

Visualization Of Large Networks Using Recursive Community Detection, Xinyuan Fan

Master's Projects

Networks show relationships between people or things. For instance, a person has a social network of friends, and websites are connected through a network of hyperlinks. Networks are most commonly represented as graphs, so graph drawing becomes significant for network visualization. An effective graph drawing can quickly reveal connections and patterns within a network that would be difficult to discern without visual aid. But graph drawing becomes a challenge for large networks. Am- biguous edge crossings are inevitable in large networks with numerous nodes and edges, and large graphs often become a complicated tangle of lines. These issues greatly reduce …


Personal Branding Strategies Of Female Entertainment Influencers On Tiktok, Shaofu Wang Dec 2020

Personal Branding Strategies Of Female Entertainment Influencers On Tiktok, Shaofu Wang

Theses

This thesis employs quantitative content analysis to investigate the strategies used by female entertainment influencers (FEI) on TikTok to attract followers. The study investigated the six FEIs with the most followers on the TikTok and Douyin (Chinese version of TikTok), three each from both platforms. This study focuses on the visual framework strategy as the theoretical basis to analyze female entertainment influencers’ videos (N=90). The results show that FEIs tend to wear casual clothes and shoot videos with simple backgrounds. Most shooting angles are half-length or full-body shots, which do not display multiple feminine movements in videos.

Regression analyses were …


Impact Of Professional Sports’ Twitter Content On Their Fans, Gianna Sarkis Dec 2020

Impact Of Professional Sports’ Twitter Content On Their Fans, Gianna Sarkis

Theses

Professional sports organizations have begun to utilize social media to create an online community for fans. These organizations have partnered with companies to create monetary value for the team and the companies, which has led sponsorship from traditional advertising in the arena or venue of the professional sports organization to their team’s Twitter account. I investigated how fans of the professional sports organization recognized sponsored content on the organizations' Twitter pages concerning the Communication Theory of Identity (CTI). I then compared the sponsored and organic contents' interaction rates to see if there were similarities or differences between those rates. The …