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2019

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One Week Of Continuous Corticosterone Exposure Impairs Hepatic Metabolic Flexibility, Promotes Islet Β-Cell Proliferation, And Reduces Physical Activity In Male C57bl/6 J Mice, Susan J. Burke, Heidi M. Batdorf, Tai Yu Huang, Joseph W. Jackson, Katarina A. Jones, Thomas M. Martin, Kristen E. Rohli, Michael D. Karlstad, Tim E. Sparer, David H. Burk, Shawn R. Campagna, Robert C. Noland, Paul L. Soto, J. Jason Collier Dec 2019

One Week Of Continuous Corticosterone Exposure Impairs Hepatic Metabolic Flexibility, Promotes Islet Β-Cell Proliferation, And Reduces Physical Activity In Male C57bl/6 J Mice, Susan J. Burke, Heidi M. Batdorf, Tai Yu Huang, Joseph W. Jackson, Katarina A. Jones, Thomas M. Martin, Kristen E. Rohli, Michael D. Karlstad, Tim E. Sparer, David H. Burk, Shawn R. Campagna, Robert C. Noland, Paul L. Soto, J. Jason Collier

Faculty Publications

© 2019 Elsevier Ltd Clinical glucocorticoid use, and diseases that produce elevated circulating glucocorticoids, promote drastic changes in body composition and reduction in whole body insulin sensitivity. Because steroid-induced diabetes is the most common form of drug-induced hyperglycemia, we investigated mechanisms underlying the recognized phenotypes associated with glucocorticoid excess. Male C57BL/6 J mice were exposed to either 100ug/mL corticosterone (cort) or vehicle in their drinking water. Body composition measurements revealed an increase in fat mass with drastically reduced lean mass during the first week (i.e., seven days) of cort exposure. Relative to the vehicle control group, mice receiving cort had …


Foreclosure's Fallout: Economic Adversity And Voter Turnout, Paru Shah, Amber Wichowsky Dec 2019

Foreclosure's Fallout: Economic Adversity And Voter Turnout, Paru Shah, Amber Wichowsky

Political Science Faculty Research and Publications

With the foreclosure crisis continuing to impact individuals and communities across the country, understanding the extent of its effect on political life is tantamount. In this paper, we ask how political behaviors are influenced by the economic adversities created by this crisis: loss of home, loss of resources, and perhaps loss of political efficacy. Previous research on economic adversity focuses almost exclusively on unemployment. Here we explore the demobilizing effects of foreclosures at the individual level, community levels, and the intersection of individuals nested in communities. With a unique dataset that matches voter file data to a database on individual …


The Impact Of Transportation Disadvantage On Healthcare Access, Ying Zhou Dec 2019

The Impact Of Transportation Disadvantage On Healthcare Access, Ying Zhou

All Dissertations

Millions of Americans have difficulties in transporting themselves to desired locations and thus are considered to be transportation disadvantaged (Wallace, Hughes-Cromwick, Mull, & Khasnabis, 2005). This population group is found to participate in fewer out-of-home activities, which may eventually result in social exclusion and impaired well-being (Kenyon, Rafferty, & Lyons, 2003; Marottoli et al., 2000). This research examines one critical aspect that is important for people’s well-being—healthcare access. Despite the effort and resources the government has put into improving healthcare access, impaired access remains a problem in the United States (Department of Health and Human Services, 2010). Transportation disadvantage has …


Assessing Physical Activity And Sleep In Axial Spondyloarthritis: Measuring The Gap., Atul Deodhar, Lianne S Gensler, Marina Magrey, Jessica A Walsh, Adam Winseck, Daniel Grant, Philip Mease Dec 2019

Assessing Physical Activity And Sleep In Axial Spondyloarthritis: Measuring The Gap., Atul Deodhar, Lianne S Gensler, Marina Magrey, Jessica A Walsh, Adam Winseck, Daniel Grant, Philip Mease

Articles, Abstracts, and Reports

Patients with axial spondyloarthritis (axSpA) frequently report pain, stiffness, fatigue, and sleep problems, which may lead to impaired physical activity. The majority of reported-on measures evaluating physical activity and sleep disturbance in axSpA are self-reported questionnaires, which can be impacted by patient recall (reporting bias). One objective measure, polysomnography, has been employed to evaluate sleep in patients with axSpA; however, it is an intrusive measure and cannot be used over the long term. More convenient objective measures are therefore needed to allow for the long-term assessment of both sleep and physical activity in patients' daily lives. Wearable technology that utilizes …


Intuitive Beliefs, Jawwad Noor Dec 2019

Intuitive Beliefs, Jawwad Noor

Cowles Foundation Discussion Papers

Beliefs are intuitive if they rely on associative memory, which can be described as a network of associations between events. A belief-theoretic characterization of the model is provided, its uniqueness properties are established, and the intersection with the Bayesian model is characterized. The formation of intuitive beliefs is modelled after machine learning, whereby the network is shaped by past experience via minimization of the difference from an objective probability distribution. The model is shown to accommodate correlation misperception, the conjunction fallacy, base-rate neglect/conservatism, etc.


Factors Influencing Consumers’ Choices Of Oral Hygiene Products: A Cross-Sectional Study, Faiza Awais, Hazik Bin Shahzad, Kiran Naheed, Ayyaz Ali Khan Dec 2019

Factors Influencing Consumers’ Choices Of Oral Hygiene Products: A Cross-Sectional Study, Faiza Awais, Hazik Bin Shahzad, Kiran Naheed, Ayyaz Ali Khan

Makara Journal of Health Research

Background: Environment, peer-groups, and salespersons influence consumers’ purchasing decisions regarding oral hygiene products. Other influences include various cultural, social, demographic, and socioeconomic factors. This study was designed to determine factors motivating and influencing consumers while choosing oral hygiene aids. Methods: 410 patients (age, 10–70 years), who visited the outpatient department of Sheikh Zayed Medical Complex, Lahore, Pakistan, were subjected to a close-ended questionnaire survey. Factors investigated included cost, packaging, media advertisement, perceptions, and previous experiences. Results: The cost of oral-hygiene products (82%) were the biggest influence. Advertisements influenced 55% of consumers in their purchase decisions regarding oral …


Dimensions Of Stress In Parents Of Children With Autistic Spectrum Disorder, Amirah Hazwani Binti Bakri, Noor Aishah Binti Rosli, Zarinah Binti Mohd Kasirun, Mohd Hairul Nizam Bin Md Nasir, Fazidah Binti Othman, Tengku Sarina Aini Binti Tengku Kasim Dec 2019

Dimensions Of Stress In Parents Of Children With Autistic Spectrum Disorder, Amirah Hazwani Binti Bakri, Noor Aishah Binti Rosli, Zarinah Binti Mohd Kasirun, Mohd Hairul Nizam Bin Md Nasir, Fazidah Binti Othman, Tengku Sarina Aini Binti Tengku Kasim

Makara Journal of Health Research

Background: Parents of children with Autistic Spectrum Disorder (ASD) are at an increased risk for stress and other mental health problems. While treatment is mainly focused on the child, somehow parents’ stress is exacerbated. Accordingly, the purpose of this study was to identify the sources of stress in the parents of children with ASD. Methods: The 52 parents of children with ASD who participated in the study completed the child domain (CD) and parent domain (PD) subscales of the Parenting Stress Index Fourth Edition (PSI-4). Subsequently, the scores of the PSI-4 subscales were analyzed and compared. Results: …


The Effects Of A Maternal Personality, Children’S Behavioral Characteristics, And Parenting Styles On The Dental Anxiety Of 3- To 6-Year-Old Children, Sevgin Ibis, Mustafa Erhan Sari, Lemak Tomak, Zehra Babadagi, Koray Mehmet Zeynel Karabekiroglu Dec 2019

The Effects Of A Maternal Personality, Children’S Behavioral Characteristics, And Parenting Styles On The Dental Anxiety Of 3- To 6-Year-Old Children, Sevgin Ibis, Mustafa Erhan Sari, Lemak Tomak, Zehra Babadagi, Koray Mehmet Zeynel Karabekiroglu

Makara Journal of Health Research

Background: Many individual and environmental factors cause dental anxiety in children. The aim of this study was to examine the effects of a maternal personality, children’s behavioral characteristics, and parenting styles on the dental anxiety of three- to six-year-old children. Methods: The parents of 230 children who applied to the Department of Pediatric Dentistry, Faculty of Ondokuz, Mayıs University were involved in this study. The “Temperament and Character Inventory”, “Child Behavior List”, and “Parenting Attitude Scale” were applied to the volunteer parents. All data were statistically analyzed (p < 0.05). Results: From the results of determining the …


Does Healthy Lifestyle Contribute To Physical And Mental Health Among University Students?, Dian Caesaria Widyasari, Sherly Saragih Turnip Dec 2019

Does Healthy Lifestyle Contribute To Physical And Mental Health Among University Students?, Dian Caesaria Widyasari, Sherly Saragih Turnip

Makara Journal of Health Research

Background: Little is known of how a healthy lifestyle and its health outcomes are related in university students in Indonesia. This study examined the association between healthy lifestyle markers (diet, sleeping hours, physical exercise, smoking, alcohol intake) and health outcomes (perceived physical fitness, psychological distress) among undergraduate students at university in Indonesia. We also examined gender-related patterns. Methods: A total of 616 undergraduate students participated in two cross-sectional studies carried out between 2011 and 2013. Six close-ended questions were used to measure health behaviors and perceived physical fitness. The Hopkin Symptoms Checklist-25 was used to measure psychological distress. …


Type Three Diabetes: Are You At Risk? A Systematic Review, Mary Ellen Yep Dec 2019

Type Three Diabetes: Are You At Risk? A Systematic Review, Mary Ellen Yep

All Student-Created Educational Resources

To develop a possible framework for informing patients with type two diabetes of their potential risk of dementia, specifically Alzheimer’s Disease. Since type two diabetes is still on the rise, this could implicate a major increase in dementia across the population. Implications to assess the public of this research to promote awareness of the risks of type 3 diabetes.


Veterans Using Mindfulness Practice To Cope With Trauma & Operational Stress Injuries, T'Challa Azhar Stuckey Dec 2019

Veterans Using Mindfulness Practice To Cope With Trauma & Operational Stress Injuries, T'Challa Azhar Stuckey

All Theses And Dissertations

Psychological distress due to military operations is impacting returning veterans mentally and physically. The purpose of exploring literature relating to veterans is to determine if mindfulness-based interventions (MBI) are beneficial in managing the symptoms of posttraumatic stress disorder (PTSD). Data generated by the research question “What are the therapeutic benefits of mindfulness-based interventions, if any, in managing the symptoms of PTSD among veterans?” were explored to determine the effectiveness of using mindfulness-based coping skills to manage symptoms such as hyperarousal, intrusive recollections, and avoidance. The studies that were analyzed reported on veterans who have served in the U.S. Armed Forces …


A Systematic Literature Review Of School Leadership Intelligences For The Development Of Neuro-Educational Leadership, Sheria Nicole Pope Dec 2019

A Systematic Literature Review Of School Leadership Intelligences For The Development Of Neuro-Educational Leadership, Sheria Nicole Pope

All Theses And Dissertations

The purpose of this study was to systematically examine primary research about the integration of school leadership intelligence and effective leadership practices. Neuroscience as it relates to school leadership is an emerging topic in the field of education. The conceptual framework for this study was focused on three areas of intelligences and their relationship to applied neuroscience. The theoretical foundations were derived from Goleman’s emotional intelligence, Glasser’s conversational intelligence, Ang and Van Dyne’s cultural intelligence, and Thorndike and Stein’s social intelligence. The theoretical underpinnings for each intelligence was aligned to Rock’s SCARF Model (status, certainty, autonomy, relatedness, fairness). A systematic …


Exploring The Effects Of Policies On Military Readiness, Renard Dominique Dec 2019

Exploring The Effects Of Policies On Military Readiness, Renard Dominique

All Theses And Dissertations

The purpose of this study was to identify factors of military policies that are counterproductive to III Marine Expeditionary Force’s (MEF) organizational readiness. The III MEF/Marine Corps Installation Pacific (MCIPAC) Liberty Regulations of Japan and Battalion Order (BnO) 11000.1C Bachelor Enlisted Quarters (BEQ) Regulation are two governing policies to which Marines and Sailors attached to III MEF and MCIPAC commands are subjected. The following research questions were formulated utilizing the Zero-Defect Theory and the Theory of Humanism as a conceptual foundation: How does perception toward the III MEF/MCIPAC liberty and BEQ regulation influence personal acceptance and adherence to these policies; …


Toxic Gymnastics Culture’S Impact On The #Metoo Movement: Sexual Abuse Survivor Aly Raisman’S Trauma Fosters Fight For Change, Jessica Malinsky Dec 2019

Toxic Gymnastics Culture’S Impact On The #Metoo Movement: Sexual Abuse Survivor Aly Raisman’S Trauma Fosters Fight For Change, Jessica Malinsky

Faculty Curated Undergraduate Works

This paper explores how female gymnasts, particularly Aly Raisman, have sparked the gymnastics world’s involvement in the #MeToo movement. It briefly touches on Raisman’s beginnings with gymnastics and how she became an elite U.S. gymnast but promptly dives into her #MeToo story, focusing on her traumatic experiences with Olympic doctor Larry Nassar. Furthermore, her story brings to light how she and other survivors of sexual assault have faced credibility discounting, also known as gaslighting, for sharing their truth. By sharing parts of Aly Raisman and other survivors’ testimonies, this paper highlights not only the trauma and pain they endured while …


Moral Outrage Is Elicited By Others’ Beliefs Just As Much As Their Actions: Implications For Workplace Ideological Discrimination, Emily Rose Galeza Dec 2019

Moral Outrage Is Elicited By Others’ Beliefs Just As Much As Their Actions: Implications For Workplace Ideological Discrimination, Emily Rose Galeza

Theses

Moral outrage is an emotional, cognitive, and behavioral response to moral violations, resulting in a desire to punish the transgressor. Previous research has examined moral outrage toward transgressive behaviors, but no studies have examined the potential for moral outrage to be roused by another’s beliefs alone. Do people experience moral outrage at one another’s thoughts? If so, how do they punish someone who has roused their outrage but has “done nothing wrong”? In Study 1 (n = 209), I examined moral outrage reactions at people’s unacceptable beliefs on three topics (pedophilia, sexual assault, fraud) by comparing moral outrage elicited by …


Social Discounting Of Clean Water And Environmental Sustainability, Ashley Katz Dec 2019

Social Discounting Of Clean Water And Environmental Sustainability, Ashley Katz

Theses

The purpose of this study was to examine choice-making as it relates to providing a source of clean water to those at varying social distances. A discounting survey was completed by 65 participants asking them to choose between spending a specified about of money on plastic water bottles that have a 100% chance of harming the environment or spending $1000 on a water filtration system that has a 0% chance of harming the environment. Results indicated that as social distance increased, responding became more impulsive as evident by a steeper amount of discounting. For “Person #1”, 27.69% of participants chose …


The Impact Of Goal Orientation And Learning Organization On Mobbing Of Academic Advisors In The U.S., Bette A. Ludwig Dec 2019

The Impact Of Goal Orientation And Learning Organization On Mobbing Of Academic Advisors In The U.S., Bette A. Ludwig

Dissertations

Mobbing emerged in research decades ago as a way to understand aggressive behavior in the animal kingdom (Lorenz, 1966). This same concept has been adapted for higher education to explain acts of incivility and negative behaviors employees experience within their institutions (Duffy & Sperry, 2007, 2012; Harper, 2016; Yelgecen & Kokalan, 2009). The theory of mobbing encompasses both the organization and the aggressor.

This quantitative study, operationalized using measurable behaviors from the Work Domain Goal Orientation Questionnaire (Vandewalle, 1997), the Dimension of Learning Organization Questionnaire (Watkins and Marsick, 1993), and the Negative Acts Questionnaire (Einarsen, 1997), researches mastery orientation, performance …


Adjective Learning In Young Typically Developing Children And Children With Developmental Language Disorder: A Retrieval-Based Approach, Laurence B. Leonard, Patricia Deevy, Jeffrey D. Karpicke, Sharon Christ, Christine Weber, Justin B. Kueser, Eileen Haebig Dec 2019

Adjective Learning In Young Typically Developing Children And Children With Developmental Language Disorder: A Retrieval-Based Approach, Laurence B. Leonard, Patricia Deevy, Jeffrey D. Karpicke, Sharon Christ, Christine Weber, Justin B. Kueser, Eileen Haebig

Faculty Publications

Purpose: There are strong retention benefits when learners frequently test themselves during the learning period. This practice of repeated retrieval has recently been applied successfully to children’s word learning. In this study, we apply a repeated retrieval procedure to the learning of novel adjectives by preschool-age children with developmental language disorder (DLD) and their typically developing (TD) peers. We ask whether the benefits of retrieval extend to children’s ability to apply the novel adjectives to newly introduced objects sharing the same characteristics as the objects used during the learning period. Method: Fourteen children with DLD (Mage = 62.64 months) and …


Unique New York: Examining The Impact Of Breed Labels, Phenotypic Variations, And Geography On Length Of Stay In A Multi-Location New York Limited Intake Animal Shelter, Nicole Passmore Dec 2019

Unique New York: Examining The Impact Of Breed Labels, Phenotypic Variations, And Geography On Length Of Stay In A Multi-Location New York Limited Intake Animal Shelter, Nicole Passmore

Theses and Dissertations

New York City (NYC) is a unique area for a shelter welfare as it has limited dog-friendly housing and an abundance of dogs. A common barrier to entry for NYC dog adopters trying to rent apartments is the breed label the shelter assigned to their dog, despite the fact breed labelling is primarily based off intuition and physical appearance. Following research by Gunter, Barber and Wynne (2016) that saw adoption rates at a Florida animal shelter increase following the removal of breed labels from the shelter’s kennel cards, some shelters ceased using breed labels. One was Bideawee, a limited admission …


Does The Sum Of The Parts Equal The Whole: Relationships Between Executive Function, Visual Attention And Heart Rate Variability In Rotc Cadets, Kaila Rogers Dec 2019

Does The Sum Of The Parts Equal The Whole: Relationships Between Executive Function, Visual Attention And Heart Rate Variability In Rotc Cadets, Kaila Rogers

Masters Theses and Doctoral Dissertations

The prefrontal cortex of the brain filters a variety of competing demands in order to appropriately execute goals and intentions (Cooper & Shallice, 2000). This region is also critical for controlling visual attention (Stuss, Shallice, Alexander, & Picton, 1995) and regulating the autonomic nervous system and heart rate variability (HRV) (Thayer & Lane, 2000). Each of these processes has been examined separately, but none have explored the relationships among them. The current study examined visual attention, executive functioning, and HRV in undergraduate ROTC cadets. Forty-one cadets participated in this study wherein executive function was measured via self-report questionnaires, visual attention …


Promoting Stem Teacher Reflection Through Self-Evaluation, Steven W. Mumford, Kathryn Newcomer Dec 2019

Promoting Stem Teacher Reflection Through Self-Evaluation, Steven W. Mumford, Kathryn Newcomer

Political Science Faculty Publications

Evaluators face serious challenges assessing the impact of teaching practice on student outcomes, such as for assessing the impact of grant-funded teacher training programs. To overcome these barriers, the evaluators of an NSF-funded teacher scholarship program elected to coach teachers on conducting their own evaluations of student outcomes. To facilitate this process, we collaboratively developed templates and guidance for teachers’ measurement and reporting of student growth, provided training and technical assistance as teachers prepared student outcome data, and guided teachers in reflecting on results to improve their practice. The evaluators then aggregated fellows’ student outcome reports to assess the program’s …


Longitudinal Relationships Between Sleep Problems And Externalizing Behavior In Children: Investigating Genetic And Temperamental Moderators, Gabriel Casher Dec 2019

Longitudinal Relationships Between Sleep Problems And Externalizing Behavior In Children: Investigating Genetic And Temperamental Moderators, Gabriel Casher

Dissertations

The current study aimed to evaluate multiple longitudinal determinants of externalizing behavior problems in twins/triplets aged 7 to 12 years. Specifically, a prospective longitudinal design was utilized to assess relationships between age 5 sleep problems, age 5 temperament traits, and later externalizing problems. Additionally, heritability of sleep problems was assessed by utilizing the twin method, and genetic contributions of two specific genes – DRD4 and 5-HTTLPR – were evaluated. A total of 93 twins/triplets (40 boys and 53 girls) and their parents participated in the current study, and data were collected through self-report, parent-report, and molecular and behavioral genetic methods. …


Addressing The Critical Steps Of The Building Of A Culture Of Collaboration In A Professional Learning Community (Plc): A Case Study, Ndeye Helene Diack Dec 2019

Addressing The Critical Steps Of The Building Of A Culture Of Collaboration In A Professional Learning Community (Plc): A Case Study, Ndeye Helene Diack

Dissertations

AN ABSTRACT OF THE DISSERTATION OFNdeye Helene Oumou Diack, for the Doctor of Philosophy degree in Curriculum & Instruction, presented on October 23rd, 2019, at Southern Illinois University Carbondale.TITLE: ADDRESSING THE CRITICAL STEPS OF BUILDING A CULTURE OF COLLABORATION IN A PROFESSIONAL LEARNING COMMUNITY (PLC): A CASE STUDYMAJOR PROFESSOR: Dr. John McIntyre This case study examined PLC leaders and team members during their first year setting up their PLC collaborative process. It investigated the PLC design and activities, the team members lived experiences during the setting up of the PLC, and its impact on members’ interpersonal relationships and also their …


The Wrongful Conviction Program: A Program Evaluation, Ashley M. Chlebek Dec 2019

The Wrongful Conviction Program: A Program Evaluation, Ashley M. Chlebek

Masters Theses

The Western Michigan University Wrongful Conviction Program (WCP) operated under a grant awarded by the Department of Justice (DOJ) from 2015 through 2018. The WCP partnered with the Western Michigan University Cooley Law School’s Innocence Project (WMU-CIP) to assist in the screening, review, and investigation of claims of innocence. The WCP trained undergraduate students to conduct case investigations and supported WMU-CIP in several ways.

The evaluation presented here examines the activities of the WCP to understand the ways in which it achieved its intended goals, as well as the ways in which it impacts participating students and the innocence movement. …


Categorization Of Vocal Fry In Running Speech, Katherine Proctor Dec 2019

Categorization Of Vocal Fry In Running Speech, Katherine Proctor

Honors Projects

The purpose of this study was to examine and categorize patterns of vocal fry in running speech. Since no other research studies have attempted to fully categorize vocal fry before, and due to the universality of the phenomenon of vocal fry, and the potential psychosocial and voice disorder consequences that come with using it, this topic is of great significance. For this study, voice samples were read into Praat and analyzed, and minor differences in the physiologies that produce different “types” of fry were examined.Temporal categories of vocal fry discovered were as follows: “onset,” “earlier,” “later,” and “final,” depending on …


Leadership In Building Communities: Madden Hills Neighborhood, Fitz Center For Leadership In Community, University Of Dayton Dec 2019

Leadership In Building Communities: Madden Hills Neighborhood, Fitz Center For Leadership In Community, University Of Dayton

Dayton Neighborhood Studies

No abstract provided.


Tricarboxylic Acid Cycle Enzyme Activities In A Mouse Model Of Methylmalonic Aciduria, Parith Wongkittichote, Gary Cunningham, Marshall L Summar, Elena Pumbo, Patrick Forny, Matthias R Baumgartner, Kimberly A Chapman Dec 2019

Tricarboxylic Acid Cycle Enzyme Activities In A Mouse Model Of Methylmalonic Aciduria, Parith Wongkittichote, Gary Cunningham, Marshall L Summar, Elena Pumbo, Patrick Forny, Matthias R Baumgartner, Kimberly A Chapman

Open Access Publications

Methylmalonic acidemia (MMA) is a propionate pathway disorder caused by dysfunction of the mitochondrial enzyme methylmalonyl-CoA mutase (MMUT). MMUT catalyzes the conversion of methylmalonyl-CoA to succinyl-CoA, an anaplerotic reaction which feeds into the tricarboxylic acid (TCA) cycle. As part of the pathological mechanisms of MMA, previous studies have suggested there is decreased TCA activity due to a "toxic inhibition" of TCA cycle enzymes by MMA related metabolites, in addition to reduced anaplerosis. Here, we have utilized mitochondria isolated from livers of a mouse model of MMA (Mut-ko/ki) and their littermate controls (Ki/wt) to examine the amounts and enzyme functions of …


Christina Hunter Joins Andrews University Staff, Gillian Panigot Dec 2019

Christina Hunter Joins Andrews University Staff, Gillian Panigot

Lake Union Herald

No abstract provided.


Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage Dec 2019

Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage

Atlantic Marketing Journal

Abstract

This paper seeks to understand the impact of customer engagement, brand attitude, and brand experience on branded apps recommendation and re-use intentions. Using structural equation modeling we test a causal model to establish the direct and mediated paths between constructs under study. We found that contrary to popular perceptions, customer engagement does not load directly on the recommendation or re-use intention suggesting that engagement on its own may not be sufficient to elicit recommendation or re-use intention. Other factors and contexts will be necessary to elicit recommendation etc. We also found that recommendation mediates the relationship between brand attitude …


Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke Dec 2019

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …