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2019

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Understanding Global Citizenship: Extension Employees’ Perceptions, Attitudes, And Opinions, Denis M. Scott Jan 2019

Understanding Global Citizenship: Extension Employees’ Perceptions, Attitudes, And Opinions, Denis M. Scott

Graduate Theses, Dissertations, and Problem Reports (ETD)

Extension services at land-grant universities typically deliver different aspects of global citizenship education for youth through a variety of activities and instructional methods. An examination of the literature reveals that although gaps in content areas and barriers to programming do exist, there are many types of experiences available in multiple settings for youth to learn about global citizenship. These activities vary in terms of content topics, duration, and delivery methods. The purpose of the study is to determine Extension employees’ perceptions about global citizenship education, their attitudes about what content students should learn, their opinions about how they learn about …


Confirmation Of Data-Driven Reservoir Modeling Using Numerical Reservoir Simulation, Al Hasan Mohamed Al Haifi Jan 2019

Confirmation Of Data-Driven Reservoir Modeling Using Numerical Reservoir Simulation, Al Hasan Mohamed Al Haifi

Graduate Theses, Dissertations, and Problem Reports (ETD)

Data driven reservoir modeling, also known as Top-Down Model (TDM), is an alternative to the traditional numerical reservoir simulation technique. Data driven reservoir modeling is a new technology that uses artificial intelligence and machine learning to build full-field reservoir models using field measurements (data - facts) instead of mathematical formulations that represent our current understanding of the physics of the fluid flow through porous media. TDM combines all field measurements into a comprehensive reservoir model to predict the production from each well in a field with multiple wells.

There are many opinions, speculations and criticism about not using the physics-based …


Intelligent Transportation Systems, Hybrid Electric Vehicles, Powertrain Control, Cooperative Adaptive Cruise Control, Model Predictive Control, Hadi Kazemi Jan 2019

Intelligent Transportation Systems, Hybrid Electric Vehicles, Powertrain Control, Cooperative Adaptive Cruise Control, Model Predictive Control, Hadi Kazemi

Graduate Theses, Dissertations, and Problem Reports (ETD)

Information obtainable from Intelligent Transportation Systems (ITS) provides the possibility of improving the safety and efficiency of vehicles at different levels. In particular, such information has the potential to be utilized for prediction of driving conditions and traffic flow, which allows us to improve the performance of the control systems in different vehicular applications, such as Hybrid Electric Vehicles (HEVs) powertrain control and Cooperative Adaptive Cruise Control (CACC). In the first part of this work, we study the design of an MPC controller for a Cooperative Adaptive Cruise Control (CACC) system, which is an automated application that provides the drivers …


An Assessment Of Emotional-Force And Cultural Sensitivity The Usage Of English Swearwords By L1 German Speakers, Sarah Dawn Cooper Jan 2019

An Assessment Of Emotional-Force And Cultural Sensitivity The Usage Of English Swearwords By L1 German Speakers, Sarah Dawn Cooper

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study examines the usage of English swearwords by L1 German speakers and poses the following three questions: (1) Which English swearwords do native-speakers of German use? (2) In which situations do German speakers use English swearwords? Why do they use English swearwords instead of their German counterparts? (3) What emotional weight do they apply to swearwords in English (i.e. How taboo are they)? In an effort to understand Germans’ use of swearwords today, potential attributing factors were assessed and evaluated in a 15-question survey comprised of both qualitative and quantitative components that was taken by 403 participants from Germany …


Learn First, Practice Second Approach To Increase Health Professionals’ Nutrition-Related Knowledge, Attitudes, And Self-Efficacy., Madison E. Santella Jan 2019

Learn First, Practice Second Approach To Increase Health Professionals’ Nutrition-Related Knowledge, Attitudes, And Self-Efficacy., Madison E. Santella

Graduate Theses, Dissertations, and Problem Reports (ETD)

The aim of this study was to assess the effectiveness of a “learn first, practice second” intervention on the nutrition-related knowledge, attitudes, and self-efficacy of multidisciplinary health professionals in West Virginia, specifically highlighting the Mediterranean Diet. Data was captured via online surveys at four time points (Baseline, Post-education, Post-immersion, Follow Up). All information was self-reported. This approach consisted of 16 weeks of online education, 2 weeks of cultural immersion in Tuscany, Italy, and a 7 month return to practice period. Data were analyzed using JMP Version Pro 12.2 and SAS Version 9.3 for Windows. Repeated measures ANOVA with irregular spacing …


Super-Localizing Food As Tourism Development™: Producing The 30 Mile Meal™ In Athens, Ohio, Jed Debruin Jan 2019

Super-Localizing Food As Tourism Development™: Producing The 30 Mile Meal™ In Athens, Ohio, Jed Debruin

Graduate Theses, Dissertations, and Problem Reports (ETD)

Geographers have played a leading role in the theorization and critique of local food initiatives, raising critical questions about why they are advanced, how they work, and who benefits. Central to geographic critique of local food initiatives is how “the local” is framed, valued, and fetishized. The 30 Mile Meal™ (30MM) is one of these local food initiatives that seeks to rebrand local food in Appalachia through tourism development, as well as expand this model to other communities. In this paper, I explore how the 30MM is distintinctive in relation to other local food initiatives, how the 30MM constructs and …


Contemporary Music Notation For The Flute: A Unified Guide To Notational Symbols For Composers And Performers, Ms. Eftihia Victoria Arkoudis Jan 2019

Contemporary Music Notation For The Flute: A Unified Guide To Notational Symbols For Composers And Performers, Ms. Eftihia Victoria Arkoudis

Graduate Theses, Dissertations, and Problem Reports (ETD)

David Cope stated: “There are two basic approaches to the study of New Music Notation: codification and comprehension […] what really needs to be done is not to keep listing the diverse ways each composer symbolizes his music or create substantially new and negating systems of notation, but to concentrate on codifying one way for future composers to symbolize their music.”[1]

In an attempt to limit the inconsistency and complexity characterizing contemporary notation idiomatic to the flute, this paper is the first to adopt Cope’s statement and ultimately apply it in relation to the notation of non-standard extended flute …


The Perception Of Management Support For Patient Safety After The Implementation Of A System Change, Janice M. Smith Jan 2019

The Perception Of Management Support For Patient Safety After The Implementation Of A System Change, Janice M. Smith

Graduate Theses, Dissertations, and Problem Reports (ETD)

Problem Statement Leadership scores on the AHRQ Hospital Patient Safety Culture Survey at a 268 bed teaching, acute care, nonprofit, non-governmental hospital in the South Atlantic Region of the United states have been decreasing for the past seven years. In those years there has been no plan to improve the scores. Safety scores published for this facility on public websites are mediocre or poor.

Theoretical Framework The Plan-Do-Study-Act (PDSA) conceptual model for rapid cycle improvement served as a foundation for the project. The model supported the project well with a plan, do (test the plan), study (analyze the results), act …


Adolescent Residential Mobility: Behavioral Outcomes And The Moderating Role Of The Mother-Adolescent Relationship, Sloane B. Glover Jan 2019

Adolescent Residential Mobility: Behavioral Outcomes And The Moderating Role Of The Mother-Adolescent Relationship, Sloane B. Glover

Graduate Theses, Dissertations, and Problem Reports (ETD)

Prior research has noted unfavorable associations between residential mobility (RM) and youth outcomes. However, little work has considered the mother-adolescent relationship as a moderator of the suggested associations. The purpose of the current study was to examine the internalizing, externalizing, and delinquent behaviors of adolescents (Mage=15.6, SD=0.77) following a move in comparison to adolescents who did not move. Frequency of moves was considered and adolescents were identified as either stable (0 moves), low mobility (1-2 moves), or high mobility (>2 moves) within a 6 year period. Mother-adolescent closeness and parental monitoring were examined as potential …


Evaluating The Impact Of An Intervention To Promote Empathy For Patients With Substance Use Disorder In A Rural Emergency Department, Theresa Poling Jan 2019

Evaluating The Impact Of An Intervention To Promote Empathy For Patients With Substance Use Disorder In A Rural Emergency Department, Theresa Poling

Graduate Theses, Dissertations, and Problem Reports (ETD)

Background

Negative attitudes of health professionals towards patients with SUD are common and contribute to suboptimal health care for this marginalized group of patients (Van-Boekel, Brouwers, Van-Weeghel & Garretson, 2013).

Objectives

Promoting empathy in the Emergency Department (ED) has the potential to increase nursing staff’s awareness of their attitudes and perceptions toward patients with SUD, thereby decreasing the stigma associated with addiction and improving patient care and patient outcomes. The rationale for implementing this project was to evaluate a tool to promote empathy. This tool was developed by the student researcher based on a literature search and analysis.

Design

This …


Technology Use By Teachers Of Deaf And Hard-Of-Hearing Students, Nichole K. Zirzow Jan 2019

Technology Use By Teachers Of Deaf And Hard-Of-Hearing Students, Nichole K. Zirzow

Graduate Theses, Dissertations, and Problem Reports (ETD)

This nationwide study explored the types and frequency of technology used by

teachers of deaf and hard-of-hearing (d/hh) students to design and deliver instruction, as

well as the types and frequency of technology being used by teachers of d/hh students to

promote communication and collaboration. It also examined the extent of professional

development in the area of technology use with d/hh students, and the related challenges

experienced by these teachers. The following research questions guided this study.

Research question 1. What kinds of technology do teachers of d/hh students use

to design and deliver academic content-based learning activities? With what …


Framing Effects On Fear Of Terrorism And Willingness To Sacrifice Civil Liberties, Ellory Ruth Dabbs Jan 2019

Framing Effects On Fear Of Terrorism And Willingness To Sacrifice Civil Liberties, Ellory Ruth Dabbs

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this research was to determine whether differences in the way the media frames an act of violence leads to different reactions by consumers. In particular, it was hypothesized that the ideology and race of the perpetrator would lead to differences in perceptions of whether or not the attack was terrorism. A vignette-style experiment was performed using respondents recruited via MTurk. Four versions of the vignette were evenly distributed to 441 respondents, changing whether the frame contained a photo, the ideology, and the name of the perpetrator. Using measures of fear from this data it was then investigated …


Bacterial Contamination Study Of Loose-Fitting Power Air Purifying Respirators (Papr) Compared To N-95 Ffr And Surgical Mask, In A Simulated Sterile Environment, Tyler J. Church Jan 2019

Bacterial Contamination Study Of Loose-Fitting Power Air Purifying Respirators (Papr) Compared To N-95 Ffr And Surgical Mask, In A Simulated Sterile Environment, Tyler J. Church

Graduate Theses, Dissertations, and Problem Reports (ETD)

Powered air purifying respirators (PAPRs) are commonly used in a health care setting, providing a higher level of protection than traditional surgical masks or N-95’s. However, little can be found in literature about their use in a sterile environment, such as an operating room. Thus, this study aims to compare bacterial contamination of three different models of PAPRs (3MTM VersafloTM TR-600-ECK, 3MTM Air-MateTM, and MAXAIR CAPR 710) to a N-95, surgical N-95 and surgical mask. The experiments were conducted in a small room with no ventilation, under two conditions, door open and door closed. Each …


State Capacity And Terrorism In The Developing World, Coty J. Martin Jan 2019

State Capacity And Terrorism In The Developing World, Coty J. Martin

Graduate Theses, Dissertations, and Problem Reports (ETD)

What are the most influential factors to the rise of terrorist groups in the developing world? From Nigeria to Indonesia, various groups have conducted devastating attacks, against fellow citizens and international visitors. Hendrix and Young (2014) find military capacity may encourage the use of terrorism while bureaucratic measures depress them. Further investigation into underlying catalysts for mobilization is required before we can explain the rise in activity of terrorist organizations in these regions. I expect as measures of military capacity increase that terrorism increases while increases in administrative capacity reduce terrorist activity. I also expect indirect factors such as repressive …


Bridging The Gap: Utilizing Socratic Inquiry Facilitation In Cross-Cultural Communication And Conflict Exploration, Mikaela G. Zimmerman Jan 2019

Bridging The Gap: Utilizing Socratic Inquiry Facilitation In Cross-Cultural Communication And Conflict Exploration, Mikaela G. Zimmerman

Graduate Theses, Dissertations, and Problem Reports (ETD)

The objective of this research is to explore the possibilities for improving governmental relations (local, national, and international) using microcosms of cross-cultural dialogues facilitated with Socratic Inquiry methodology and their potential to project situational similarities into more formal political conversation. Using twenty-five recorded dialogues from The Pennsylvania State University’s Center for Public Diplomacy (World in Conversation), I have broadly observed the role of Socratic Inquiry facilitation in cross-cultural dialogues whose content varies across a span of contentious social topics. By generally accounting for a range of relevant social factors such as gender, body language, conversational tools, and proxies for empathy, …


Appalachian Caregivers Of Persons With Dementia Non Use Of Services, Kristina M. Childers Jan 2019

Appalachian Caregivers Of Persons With Dementia Non Use Of Services, Kristina M. Childers

Graduate Theses, Dissertations, and Problem Reports (ETD)

Abstract

Background: The purpose of this current study was to explain factors most strongly associated with Caregiver (CG) of Person with Dementia (PWD) non-use of formal and informal services in Appalachia.

Methods: A correlational explanatory design using validated self-report surveys was used to explain the association of the substructed Andersen’s Behavioral Model for Health Services Use in Appalachian CG non-use of formal and informal services. Data were analyzed using descriptive statistics and ANOVA tests considering eight independent variables in total from each research question, using a sample of 43 CG/CR dyads.

Results: The analyses of four research questions …


An Educational Intervention For Skin Cancer Prevention With Hospital Staff: A Pilot Project For System Change, Amy Fran Bruce Jan 2019

An Educational Intervention For Skin Cancer Prevention With Hospital Staff: A Pilot Project For System Change, Amy Fran Bruce

Graduate Theses, Dissertations, and Problem Reports (ETD)

PURPOSE: The purpose of this project was to design, implement, and evaluate an educational intervention provided to health care professionals using the Sun Smart U Curriculum created by the Skin Cancer Foundation (2017).

METHODS: Using a pretest-posttest design with a convenience sample (N=40), this intervention targeted the health professionals and staff from a residential/acute care facility caring for pre-adolescent, adolescent, and adult populations. Aims of this project included: (1) the staff’s baseline level of knowledge regarding sun protective behaviors using the Sun Smart U Curriculum, (2) the staff’s level of knowledge regarding sun protective behaviors post educational intervention …


Using Social Media To Combat Opioid Epidemic, Yiming Zhang Jan 2019

Using Social Media To Combat Opioid Epidemic, Yiming Zhang

Graduate Theses, Dissertations, and Problem Reports (ETD)

Opioid addiction has become one of the largest and deadliest epidemics in the United States. To combat such deadly epidemic, there is an urgent need for novel tools and methodologies to gain new insights into the behavioral processes of opioid abuse and addiction. The role of social media in biomedical knowledge mining has turned into increasingly significant in recent years. The data from social media may contribute information beyond the knowledge of domain professionals (e.g., psychiatrists and epidemics researchers) and could potentially assist in sharpening our understanding toward the behavioral process of opioid addiction and treatment.

In this thesis, we …


Examining The Impact Of Treatment Fidelity On Client Outcomes In A Statewide Implementation Of Parent-Child Interaction Therapy, Mira D H Snider Jan 2019

Examining The Impact Of Treatment Fidelity On Client Outcomes In A Statewide Implementation Of Parent-Child Interaction Therapy, Mira D H Snider

Graduate Theses, Dissertations, and Problem Reports (ETD)

Clinician treatment fidelity, consisting of treatment adherence and clinician competence, is commonly assessed during the implementation of evidence-based treatments to ensure that clinicians are delivering care according to an intended service model. Although resources are often expended in fidelity measurement, associations between fidelity and client outcomes has not been well established in the psychotherapy literature. The relationship between clinician fidelity and treatment outcomes was investigated in a longitudinal sample of clinicians (n = 17) and parent-child dyads (n = 32) following a statewide implementation of Parent-Child Interaction Therapy. Observer-rated measures of adherence and coaching competence collected from early …


The Food Bank Fix: Hunger, Capitalism And Humanitarian Reason, Joshua David Lohnes Jan 2019

The Food Bank Fix: Hunger, Capitalism And Humanitarian Reason, Joshua David Lohnes

Graduate Theses, Dissertations, and Problem Reports (ETD)

Drawing on a five-year institutional ethnography of Humanitarian Food Networks (HFNs) in West Virginia, this dissertation explores the moral, political and economic place of the food bank in the corporate environmental food regime. I develop the concept of the food bank fix to theorize the paradoxical relationships between the state, the shadow state, food corporations, local charities and food banks that tie HFNs across the United States together through humanitarian reason. I argue that food banks damp the grinding contradictions of a society awash in food surpluses even as a significant proportion of the population remains at risk of hunger. …


Probability Discounting Of Lewis And Fischer 344 Rats: Strain Comparisons At Baseline And Following Acute Administration Of D-Amphetamine, Jenny E. Ozga Jan 2019

Probability Discounting Of Lewis And Fischer 344 Rats: Strain Comparisons At Baseline And Following Acute Administration Of D-Amphetamine, Jenny E. Ozga

Graduate Theses, Dissertations, and Problem Reports (ETD)

Risky choice can be defined as choice for a larger, uncertain reinforcer over a smaller, certain reinforcer when choosing the smaller alternative maximizes reinforcement. Risky choice is studied using various procedures in the animal laboratory; one such procedure is called probability discounting. There are many variables that contribute to risky decision-making, including biological and pharmacological determinants. The present study assessed both of these variables by evaluating dose-response effects of d-amphetamine on risky choice of Lewis (LEW) and Fischer 344 (F344) rats. The probability-discounting procedure included discrete-trials choices between one food pellet delivered 100% of the time and three food …


Consensual Qualitative Research (Cqr) And Counseling Student Online Learning, J. Scott Nelson, Debra A. Pender, Charles E. Myers, Donna S. Sheperis Jan 2019

Consensual Qualitative Research (Cqr) And Counseling Student Online Learning, J. Scott Nelson, Debra A. Pender, Charles E. Myers, Donna S. Sheperis

Journal of Excellence in College Teaching and Learning

Online and hybrid coursework continues to become more prevalent in counselor education, but there is little research on the perspectives of students learning through technologically based methods. Researchers sought to identify rich, descriptive data for an understanding of the impact of technology in a counseling skills course. Participants included seven masters-level counselors-in-training in a counseling skills class in a Midwest state university. Researchers conducted Consensual Qualitative Research (CQR) on the role of a virtual synchronous, online, video-based, computer-guided, and simulated-client microskills program (Counseling Skills on Demand) on student anxiety and self-efficacy. CQR allowed researchers to develop a rich data set …


Unity As The Primary Principle In A New Approach To Professional Development: Aligning Programming Through Milestone Events To Create Faculty Learning, Russell Carpenter, Charlie Sweet, Hal Blythe, Carolyn Grace Jan 2019

Unity As The Primary Principle In A New Approach To Professional Development: Aligning Programming Through Milestone Events To Create Faculty Learning, Russell Carpenter, Charlie Sweet, Hal Blythe, Carolyn Grace

Journal of Excellence in College Teaching and Learning

Authors offer a model for unifying professional development of faculty through aligning programming based on core-learning threads. This approach allows participants to embed new knowledge into a “larger context,” which Brown, Roediger, and McDaniel (2014) argued “helps learning” (p. 6). Our Center for Teaching and Learning (CTL) unifies all events—Teaching & Learning Innovation (TLI) series sessions, Professional Learning Communities (PLCs), and faculty institutes—around these core-learning threads. This unified programming is supported by online experiences offered within the Developing Excellence in Eastern’s Professors (DEEP) system (Carpenter, 2017). Through this approach, authors use milestone events as opportunities to reinforce core-learning threads and …


Optical Vortex And Poincaré Analysis For Biophysical Dynamics, Anindya Majumdar Jan 2019

Optical Vortex And Poincaré Analysis For Biophysical Dynamics, Anindya Majumdar

Dissertations, Master's Theses and Master's Reports

Coherent light - such as that from a laser - on interaction with biological tissues, undergoes scattering. This scattered light undergoes interference and the resultant field has randomly added phases and amplitudes. This random interference pattern is known as speckles, and has been the subject of multiple applications, including imaging techniques. These speckle fields inherently contain optical vortices, or phase singularities. These are locations where the intensity (or amplitude) of the interference pattern is zero, and the phase is undefined.

In the research presented in this dissertation, dynamic speckle patterns were obtained through computer simulations as well as laboratory setups …


Toward An Understanding Of The Clinical Relevance Of Nitric Oxide (No) Measurements In In Vitro Cell Culture Studies, Maria Paula Kwesiga Jan 2019

Toward An Understanding Of The Clinical Relevance Of Nitric Oxide (No) Measurements In In Vitro Cell Culture Studies, Maria Paula Kwesiga

Dissertations, Master's Theses and Master's Reports

Diabetic foot ulcers (DFU) are one of the most challenging complications associated with diabetes mellitus (DM). Every 1 in 4 patients with DM are expected to develop an ulcer in their life time. The time course of healing is on average 90 to 120 days which increases the risks of infection, amputations and death. Nitric oxide (NO) is a signaling molecule produced in the body that has been established in the literature to serve many roles in the body, including as a vasodilator, neurotransmitter immune modulator and antimicrobial agent. Emerging evidence has shown that NO is indispensable in every stage …


Peer Crowd Affiliations As Predictors Of Prosocial And Risky Behaviors Among College Students, Vimbayi Sandra Chinopfukutwa Jan 2019

Peer Crowd Affiliations As Predictors Of Prosocial And Risky Behaviors Among College Students, Vimbayi Sandra Chinopfukutwa

Human Development and Family Science

College students often affiliate with similar peers, forming identity-based peer crowds. Research has shown that affiliations with certain peer crowds is associated with risky behaviors, thus derailing college success. This study examined whether college peer crowd affiliations predicted risky and prosocial behaviors. Participants were 527 students at a public university in the Midwest (aged 18 - 26). Hierarchical multiple regression analyses showed that Counterculture and Athletic/Social affiliations positively predicted risky behaviors. Arts/Ethnic and Scholastic affiliations positively predicted prosocial behaviors and negatively predicted risky behaviors. In addition, hierarchical multiple regression analyses showed that gender moderated the relation between peer crowd affiliation …


Supporting Youth Living In Family Homeless Shelters, Kelsy Reynaga Jan 2019

Supporting Youth Living In Family Homeless Shelters, Kelsy Reynaga

Human Development and Family Science

Supporting youth living in family homeless shelters is important as these families face multiple barriers in their lives. Youth have many strengths that they build upon which can be useful as they bounce from home to home. Youth living in homeless shelters with their family may lack resources to guide them as they navigate life. This paper specifically focuses on the Catholic Charities Emergency Family Homeless Shelter in the city of Des Moines, IA. This is a thirty-day shelter that offers case management for parents but has a lack of programming for youth. This writer reviewed two different family programs …


Content Analysis Of A Collegiate Athletic Twitter Account: Practical Applications For Promotion And Attendance Increase, Steve Shih-Chia Chen Jan 2019

Content Analysis Of A Collegiate Athletic Twitter Account: Practical Applications For Promotion And Attendance Increase, Steve Shih-Chia Chen

AMTP Proceedings 2019

Twitter global usage has increased as a source of information during the past decade. This study explores different types of Twitter messages sent by a collegiate athletic department and analyzes the impact of these messages on attendance at home athletic events during the NCAA football season. The data examines five message categories: interactivity, content, promotional, information sharing, and noise. Noise accounts for any message that is not related to the studied sport season. Results suggest that while noise is prevalent, messages pertaining to the studied sport are impactful. The types of messages sent by a college athletic department can impact …


Consumer Social Identity And Competition, Hyewon Park, Rajeev Tyagi Jan 2019

Consumer Social Identity And Competition, Hyewon Park, Rajeev Tyagi

AMTP Proceedings 2019

Consumers belong to various social groups and their social identity plays an important role in their purchase decisions. By buying products that are associated with their social group, consumers can show who they are and which social group they belong to (e.g., iPhones rather than android phones for "cool" professionals, t-shirts with sports logos rather than with hipster logos for athletic teenagers, and Tesla rather than BMW for environmentally-conscious moms). Consuming a product identified with its social group yields a consumer a benefit in being able to show to both in-group and out-group consumers which group she belongs to. There …


Bridging The Gap Between Public Opinion Research And Consumer Marketing Research: Insights Into U.S. Shoppers Of Organic Foods, Marilena O. Vilceanu, Olivia Grasso, Kristine Johnson Jan 2019

Bridging The Gap Between Public Opinion Research And Consumer Marketing Research: Insights Into U.S. Shoppers Of Organic Foods, Marilena O. Vilceanu, Olivia Grasso, Kristine Johnson

AMTP Proceedings 2019

The primary goal of this study embraces Hughner and team’s (2007) directive to focus new research on the growing segment of occasional consumers of organic and natural foods, rather than limit the search for consumer insights to the small, elitist groups of deeply committed consumers. Research questions address the demographics, attitudinal, and behavioral characteristics that identify organic foods as a premium product. Primary recommendations for marketing practitioners include focusing on higher income consumers, especially married individuals, who live in highly populated areas; creating a pleasant shopping experience; promoting non-food related organic items, and investing in brand presence and salience.