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2018

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Preconception Care For Infertile Couples: Nurses' And Midwives' Roles In Promoting Better Maternal And Birth Outcomes., Helen T. Allan, Ginny Mounce, Esther Crespo, Jill Shawe Jan 2018

Preconception Care For Infertile Couples: Nurses' And Midwives' Roles In Promoting Better Maternal And Birth Outcomes., Helen T. Allan, Ginny Mounce, Esther Crespo, Jill Shawe

School of Nursing and Midwifery

INTRODUCTION: Preconception care promotes better maternal outcomes, may assist in preventing birth defects and improves fertility awareness among healthy childbearing couples. Yet, the significance of preconception care for infertile couples is undeveloped area of practice in Europe. AIMS AND OBJECTIVES: To discuss the importance of nurses and midwives in providing preconception care to infertile couples in the United Kingdom and Spain. DESIGN: Discursive paper. METHOD: A comparison of different midwifery and nursing approaches to preconception care for infertile couples in two European countries. FINDINGS: At present, infertile couples' needs for preconception care are not routinely identified or understood. There is …


Mobile Wallet Inhibitors: Developing A Comprehensive Theory Using An Integrated Model, Sk Sharma, Sk Mangla, S Luthra, Z Al-Salti Jan 2018

Mobile Wallet Inhibitors: Developing A Comprehensive Theory Using An Integrated Model, Sk Sharma, Sk Mangla, S Luthra, Z Al-Salti

Plymouth Business School

© 2018 Elsevier Ltd The concept of the mobile wallet is increasingly adopted in developed and developing countries for improving the scale, productivity, and excellence of banking services. Oman is one of the most growing countries of the Middle Eastern economies. Acceptance of mobile wallets in Oman is being hindered by various inhibitors. There is no study in the Middle Eastern countries that addressed the concerns of probable inhibitors influencing mobile wallet acceptance from expert's perspective. In this study, eleven key inhibitors to mobile wallet adoption are identified from the literature and expert's feedback. This study employed Interpretive Structural Modelling …


‘University Must Be Saved’ Genealogy As A Knowledge Approach., Patrizia Moschella Jan 2018

‘University Must Be Saved’ Genealogy As A Knowledge Approach., Patrizia Moschella

School of Art, Design and Architecture Theses

The research offers an elaboration of genealogy as an approach to knowledge from Friedrich Nietzsche's original work on method (1887) processed by Michel Foucault (1971). It provides an interdisciplinary version that integrates theoretical and analytical contributions from the philosophy of knowledge, from exact and social sciences to artistic research. This work also takes into account those who have most explicitly enhanced the potentialities of geneaalogy such as Gilles Deleuze (1962) and, more recently, Carlo Sini (2007) and Giorgio Agamben (2010), but also embraces the reflections of researchers, from the past or present, whom I dare associate with the genealogy approach …


Turbo Film As Artistic Apparatus And As Manifesto For The Uncertain Future Of Moving Images, Paololuca Barbieri Marchi Jan 2018

Turbo Film As Artistic Apparatus And As Manifesto For The Uncertain Future Of Moving Images, Paololuca Barbieri Marchi

School of Art, Design and Architecture Theses

The following research is a practice-based Ph.D. in filmmaking that proposes to define an unclassified film genre and its specific artistic practice. This practice, at the intersection of experimental films, art-cinema and Youtube user- generated videos, I refer to as “Turbo Films.” Beginning with a critical perspective on video art and experimental film history, as it relates to today’s public approach towards the production of moving images, the concept of “Turbo Films” is proposed as an opportunity to understand new trajectories in the production of image-culture, and as holistic modus operandi for the current cross-media environment. Turbo Films have been …


Programming Gate-Based Hardware Quantum Computers For Music, A Kirke Jan 2018

Programming Gate-Based Hardware Quantum Computers For Music, A Kirke

School of Art, Design and Architecture

There have been significant attempts previously to use the equations of quantum mechanics for generating sound, and to sonify simulated quantum processes. For new forms of computation to be utilized in computer music, eventually hardware must be utilized. This has rarely happened with quantum computer music. One reason for this is that it is currently not easy to get access to such hardware. A second is that the hardware available requires some understanding of quantum computing theory. This paper moves forward the process by utilizing two hardware quantum computation systems: IBMQASM v1.1 and a D-Wave 2X. It also introduces the …


A Framework For The Consideration Of Narrative In Creative Arts Practice, Paul Green Jan 2018

A Framework For The Consideration Of Narrative In Creative Arts Practice, Paul Green

School of Art, Design and Architecture Theses

This research project is aimed at creative practitioners in art and design who choose to engage in postgraduate research and who recognise narrative to be an important aspect of their work. While the goal of narratology has been explicitly declared as an interest in understanding narrative in all its forms, this project responded to a perceived absence of art and design centred perspectives in the general literature on narrative. A general attitude has developed throughout the course of the twentieth century resulting in a view that narrative has become a dead issue for contemporary practitioners. Findings from the investigations conducted …


The Heart Of Cities Seen Through The Making Of Objects, P Davis Jan 2018

The Heart Of Cities Seen Through The Making Of Objects, P Davis

School of Art, Design and Architecture

No abstract provided.


Building Resistance To Brand Switching During Disruptions In A Competitive Market: An Identity Theory Perspective, Dominic Appiah Jan 2018

Building Resistance To Brand Switching During Disruptions In A Competitive Market: An Identity Theory Perspective, Dominic Appiah

Plymouth Business School Theses

The impact of identity on brand loyalty has taken precedence as an area of focus in recent marketing research. This has taken place in an era defined by technological revolution, which has created market disruptions and there are implications for customer–brand relationships. Nonetheless, the extant literature on brand loyalty does not extensively acknowledge the impact of socio-psychological attributes but rather functional utility maximisation. The brand loyalty literature has the notion that the perceived value of a brand is conceptualised and operationalised as a functional utilitarian value. Knowledge that illuminates how firms can reposition themselves to sustain brand loyalty when disruptions …


Communication Technology And Governance: The Case Of Nigeria, Kosmos Ebenezer Akande-Alasoka Jan 2018

Communication Technology And Governance: The Case Of Nigeria, Kosmos Ebenezer Akande-Alasoka

Plymouth Business School Theses

Considering its level of sophistication and complexity communication can be understood as a fundamental characteristic of humankind. Since early times humanity has continued to devise novel techniques and tools to enhance the process of communication and governance procedures. This study explores and analyses developments in internet and communication technology (ICT) in relation to governance procedures in Nigeria. It looks at the rapid expansion of ICT and examines levels of assimilation by the population. This study includes an investigation of the challenges and impediments encountered in the process of the integration of ICT into the fabric of Nigeria’s governance. The data …


An Evaluation Of Online Service Failures And Recovery Strategies In The Uk Fashion Industry, Samuel Ayertey Jan 2018

An Evaluation Of Online Service Failures And Recovery Strategies In The Uk Fashion Industry, Samuel Ayertey

Plymouth Business School Theses

The emerging digital economy has brought about new paradigms for retailing. Consumers across the world face new opportunities and challenges as the Internet, the driving force of the new economy, has given rise to online fashion retailing as a new and increasingly popular way for retailers to sell clothing in the twenty-first century. Along with this opportunity comes the challenge of identifying and rectifying service failures. In spite of a proliferation of the number of studies on service failure and recovery in e-service settings, there is a paucity of knowledge in terms of how service failure and recovery practices are …