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2018

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The Role Of Consumer Self-Concept, Gary R. Holmes, Clinton Amos, Lixuan Zhang Jan 2018

The Role Of Consumer Self-Concept, Gary R. Holmes, Clinton Amos, Lixuan Zhang

AMTP Proceedings 2018

The growing shift to niche strategies has created a need for context specific research to address issues faced by today’s marketing manager and to determine whether longstanding consumer self-concept issues are pertinent in niche markets. Regarding the context of retailing and the ability of retailers to serve the desires of individual self-identities, streams of research regarding consumer self-concept, store image, service quality, loyalty, and share of wallet have been prominent in research. However, to the best of our knowledge, these concepts have not been concurrently empirically examined in a niche market context. This study addresses this gap by examining the …

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What Happens After You Are Shocked? An Investigation Of Emotional Response, Brand Attitude, Attitude Toward Ad And Purchase Intention Of Shock Advertising In Chinese Consumers, Shuo Yan, Sindy Chapa Jan 2018

What Happens After You Are Shocked? An Investigation Of Emotional Response, Brand Attitude, Attitude Toward Ad And Purchase Intention Of Shock Advertising In Chinese Consumers, Shuo Yan, Sindy Chapa

AMTP Proceedings 2018

The goal of this paper is to validate the emotion toward the ad scale among Chinese consumers as well as test several well-accepted hypotheses in advertising literature in shock advertising setting. The results of our study suggested that emotion was correlated with attitude toward ad (Aad), the casual relationship between Aad and Attitude toward brand (Ab), and the correlation between Ab and purchase intention (PI). A validated emotion scale was also proposed to measure emotions after viewing ads in Chinese consumers. A 17-item feelings toward ads (emotion) scale was finalized by using EFA. Suggestions for future research were discussed.

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Spies!, Sam Fullerton, Roger Brooksbank Jan 2018

Spies!, Sam Fullerton, Roger Brooksbank

AMTP Proceedings 2018

This article comprises two distinct components. First is the delineation of a typology that encompasses the various approaches by which marketers can track the behavior of an individual in the marketplace. A total of 17 broad approaches were identified. Associated with each technique is the issue of whether personal information is being extracted via the tracking process, whether consumers’ involvement is voluntary, and – if voluntary – what action was required on the part of the consumer. The 17 approaches are far from reflecting a homogeneous approach to the data gathering process. The second part of the study focused on …

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Modeling Job Stress Among Police Officers: Interplay Of Work Environment, Counseling Support, And Family Discussion With Co-Workers, Lily Chi-Fang Tsai, Claire Nolasco, Michael S. Vaughn Jan 2018

Modeling Job Stress Among Police Officers: Interplay Of Work Environment, Counseling Support, And Family Discussion With Co-Workers, Lily Chi-Fang Tsai, Claire Nolasco, Michael S. Vaughn

Criminology and Criminal Justice Faculty Publications (Archived)

Existing literature indicates that various factors affect police stress. This article uses data from the ‘Work and Family Services for Law Enforcement Personnel in the United States, 1995’ downloaded from the Inter-University Consortium for Political and Social Research (‘ICPSR’) website. Respondents include 594 sworn police officers from 21 agencies in New York City. Using structural equation modeling, results indicate that sex, race, education, and tenure do not have a direct influence on total job stress, but have a direct impact on family discussion with co-workers, counseling support, and negative working environment. Rank has a direct impact on total job stress, …

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A New In-Store Digital Landscape: Effect On Engagement, Innovativeness, And Unplanned Grocery Shopping Outcomes, Dale Cake, Vikas Agrawal, Douglas Johansen Jan 2018

A New In-Store Digital Landscape: Effect On Engagement, Innovativeness, And Unplanned Grocery Shopping Outcomes, Dale Cake, Vikas Agrawal, Douglas Johansen

AMTP Proceedings 2018

Digital technologies are having a profound effect on the path to purchase in a grocery retail environment. Secondary research data on shopping habits is used to analyze the relationship of consumer digital technology use, a consumer’s innovativeness, and consumer engagement with unplanned grocery shopping behavior within a grocery store environment. Findings indicate that all of three variables have a direct, significant effect on unplanned grocery shopping outcomes and that innovativeness has a direct effect on engagement. Future study will consider the impact of key market segments, shopping situations and digital technology types.

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Understanding Differences In The Dimensions Of Brand Loyalty Among Generational Cohorts In The Carbonated Beverage Category, Neleen Leslie, Petula Senior Jan 2018

Understanding Differences In The Dimensions Of Brand Loyalty Among Generational Cohorts In The Carbonated Beverage Category, Neleen Leslie, Petula Senior

AMTP Proceedings 2018

This study explores generational differences in the antecedents of brand loyalty in the carbonated beverage category. Eight loyalty dimensions were examined across three generational cohorts: Millennials, Generation X and Baby Boomers. Results indicate partial support for the study hypothesis. Significant generational differences were only observed for some loyalty dimensions and in most of those cases, Baby Boomers recorded significantly higher scores than Millennials but were not significantly different than other groups. There were also very few differences between Millennials and Generation X.

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Growing Apart: Collectivism And Acculturation, Sean Sawicki, Sindy Chapa Jan 2018

Growing Apart: Collectivism And Acculturation, Sean Sawicki, Sindy Chapa

AMTP Proceedings 2018

Geert Hofstede’s cultural research serves as a guide to understanding how the different dimensions (collectivism/individualism, power distance, uncertainty avoidance, masculinity/femininity, indulgence, and short-/long-term orientation) vary between cultures and ethnicities. However, little research exists to show the relationship that exists between acculturation and these dimensions—specifically, with collectivism. Because Hispanics rank exceptionally high with collectivism, this research aims to explore the relationship between acculturation of Hispanics and collectivism. Suggestions as it pertains to findings as well as future research are included.

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A Framework For Using Customer Journey Mapping Alongside Digital Content Marketing To Build The College Brand, Julie M. Pharr Jan 2018

A Framework For Using Customer Journey Mapping Alongside Digital Content Marketing To Build The College Brand, Julie M. Pharr

AMTP Proceedings 2018

This paper illustrates how customer journey mapping can be applied in colleges and universities to facilitate content-rich branding. A customer journey map for higher education is created and illustrates how a student’s journey may be broken into phases of prepurchase, purchase, and postpurchase. Each stage is subdivided to show important touchpoints that occur in that stage. Touchpoints may be firm-initiated or customer-initiated, but research shows that customerinitiated touchpoints are becoming increasingly more numerous. The paper demonstrates how content-rich branding, through reliance on the use of relevant content, can be used to stimulate frequent positive customer-firm interactions. Customer journey analysis is …

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There’S Never Enough: A Taxonomy Of Online Retail Scarcity Cues, Tyler Hancock, Jennifer L. Stevens, Stacie F. Waites Jan 2018

There’S Never Enough: A Taxonomy Of Online Retail Scarcity Cues, Tyler Hancock, Jennifer L. Stevens, Stacie F. Waites

AMTP Proceedings 2018

E-commerce continues to change the landscape of modern retail. Consider for instance that the majority of consumers (81%) now begin the decision making process with online searches (Morrison, 2014). Not only are more people researching products online, but consumers are increasingly purchasing those products online as well. This past November, the United States experienced its biggest online shopping day in history (Peterson, 2017). A record $6.59 billion was spent shopping online during Cyber Monday, a figure that is up 17% from 2016 (Rubin, 2017). Of course, perceived scarcity fuels the thrill of the hunt contributing to these enormous expenditures. A …

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Counterstories About Leadership: A Latina School Principal’S Experience From A Less Documented View In An Urban School Context, Elizabeth Murakami Ramalho, Frank Hernandez Jan 2018

Counterstories About Leadership: A Latina School Principal’S Experience From A Less Documented View In An Urban School Context, Elizabeth Murakami Ramalho, Frank Hernandez

Educational Leadership Faculty Publications (Archived)

Latina/o school leaders are receiving increasing visibility in research based on their representation in K-12 administrative ranks. However, even though they bring cultural knowledge in providing social and academic support to teachers, families, and especially students of color, their own experiences still reflect less documented histories and contributions because of challenges related to racial identity, racism, sexism, and other historically marginalizing emblems of identity, often invisible in the school leadership research and practice. This study highlights one Latina school leader in the National Latina/o Leadership Study and her experiences developing a professional and racial identity within urban school contexts. Employing …

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Revisiting The Water-Use Efficiency Performance For Microelectronics Manufacturing Facilities: Using Taiwan’S Science Parks As A Case Study, Walter Den, Chih-Hao Chen, Yung-Chien Luo Jan 2018

Revisiting The Water-Use Efficiency Performance For Microelectronics Manufacturing Facilities: Using Taiwan’S Science Parks As A Case Study, Walter Den, Chih-Hao Chen, Yung-Chien Luo

Water Resources Science and Technology Faculty Publications (Archived)

Semiconductors are enabling technologies that drive today’s information economy by producing a broad spectrum of microelectronic consumer products including computers, flat-panel displays, sensors, storage devices, and lighting devices. Manufacturing of these semiconductor devices and products is capital and resources intensive and typically operates with either a vertically integrated manufacturing mode or with a cluster of supply-chain partnering companies in the vicinity of each other. Our research group has previously reported the water recycling and reuse efficiencies of ‘‘fabs” in the Science Parks in Taiwan (Lin et al., Res. Cons. Recycl. 2015), which exemplify this unique cluster of tech-manufacturing fabs demanding …

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Determining Women’S Innermost Social Support Relationships, Delrae Ruth Chivers Jan 2018

Determining Women’S Innermost Social Support Relationships, Delrae Ruth Chivers

Sociology and Anthropology

This thesis examined how single women over forty determine their innermost social support relationship. A qualitative study of personal in-depth interviews was conducted with twelve single women ranging in ages 41 to 95 living in a small community in the United States upper Midwest area. The data gathered from the interviews reveal what fosters these women’s close relationships, specifically, those borne out of common situations, shared interests, and/or similar experiences. The data disclose what it is in their relationships that matters to them, illuminating dimensions that sustain closeness. Important aspects of their relationships include affection and reverence for each other …

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Building A Promise Neighborhood From The Inside Out: A Springfield, Ohio Experiment With Asset-Based Community Development, Eric Robert Smith Jan 2018

Building A Promise Neighborhood From The Inside Out: A Springfield, Ohio Experiment With Asset-Based Community Development, Eric Robert Smith

Sociology and Anthropology

This paper examines the impact of the Springfield Promise Neighborhood (SPN) initiative on the City of Springfield, Ohio. Launched in August, 2010, SPN adopted an asset-based and resident-driven strategy to transform vulnerable neighborhoods by ensuring the academic and social success of the youth within a defined geographic locality. SPN was conceived as an initiative that would eventually impact all of Springfield by engaging citizens and youth to envision and achieve a preferred future story. The early piloting of the model has taken place in partnership with Lincoln Elementary School and its attendance zone, which represents a 110-block area surrounding the …

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Funding Restrictions And Separation Of Powers, Zachary S. Price Jan 2018

Funding Restrictions And Separation Of Powers, Zachary S. Price

Faculty Scholarship

No abstract provided.

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A Model Code Of Conduct For Student-Edited Law-Journal Submissions, Scott Dodson, Jacob Hirsch Jan 2018

A Model Code Of Conduct For Student-Edited Law-Journal Submissions, Scott Dodson, Jacob Hirsch

Faculty Scholarship

No abstract provided.

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Intellectual Disability, The Death Penalty, And Jurors, David L. Faigman, Emily V. Shaw, Nicholas Scurich Jan 2018

Intellectual Disability, The Death Penalty, And Jurors, David L. Faigman, Emily V. Shaw, Nicholas Scurich

Faculty Scholarship

No abstract provided.

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Connecting Texas Water Data Workshop: Building An Internet For Water, Rudolph A. Rosen, Susan V. Roberts Jan 2018

Connecting Texas Water Data Workshop: Building An Internet For Water, Rudolph A. Rosen, Susan V. Roberts

Water Resources Science and Technology Book and E-Book Publications and Reports (Archived)

The Connecting Texas Water Data Workshop brought together experts representative of Texas’ water sectors to engage in the identification of critical water data needs and discuss the design of a data system that facilitates access to and use of water data in Texas. Participants worked in facilitated sessions to identify, describe, and list 1) who needs, 2) what data, 3) in what form, 4) to inform what decisions about water in Texas. They also worked to identify key data gaps in Texas water data, attributes of a comprehensive open access water data information system capable of informing water management decisions, …

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Water-Energy-Food Nexus Stakeholder Information Sharing And Engagement Workshop, Rudolph A. Rosen, Bassel Daher, Rabi Mohtar Jan 2018

Water-Energy-Food Nexus Stakeholder Information Sharing And Engagement Workshop, Rudolph A. Rosen, Bassel Daher, Rabi Mohtar

Water Resources Science and Technology Book and E-Book Publications and Reports (Archived)

On January 10, 2018, the Texas A&M University System Water-Energy-Food Initiative held the Water-Energy-Food Nexus Stakeholder Information Sharing and Engagement Workshop on the campus of Texas A&M University-San Antonio. The workshop involved over 70 stakeholders drawn from the water, energy, and food sectors in San Antonio and surrounding region. Stakeholders attending the workshop heard presentations on the status of San Antonio Case Study pilot projects and other WEF nexus work. Facilitated small-group sessions were held at the workshop to obtain stakeholder input on research questions to be asked, and on limitations and opportunities for stakeholder engagement on WEF nexus-related work …

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Increasing Awareness About Advance Care Planning Among Women In Crow Wing County, Minnesota, Kati Jo Kaushal Jan 2018

Increasing Awareness About Advance Care Planning Among Women In Crow Wing County, Minnesota, Kati Jo Kaushal

Nursing

Advance care planning (ACP) includes making decisions about end-of-life care in the form of a health care directive which includes identifying a health agent to make decisions for people when they are unable to make decisions for themselves. A health care directive gives a person the opportunity to make end-of-life care wishes known to family members, providers, health care facilities, health agents, and others (National Institute on Aging, 2017). ACP can result in increased patient satisfaction of care, better provider understanding of the patient’s end of life wishes, as well as decreased family, provider or patient anxiety when having to …

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Changing Dating Behavior Expectations By Using Judgmental Anchors To Induce Cognitive Dissonance, Anna Maruska Semanko Jan 2018

Changing Dating Behavior Expectations By Using Judgmental Anchors To Induce Cognitive Dissonance, Anna Maruska Semanko

Psychology

This study expanded upon literature separately examining numerical anchors and cognitive dissonance, by attempting to use numerical anchors to induce cognitive dissonance and change dating behavior expectations. The high numerical anchors had an effect on dating behavior expectations, such that the expectations assimilated in a healthier direction toward the anchor value. The dissonance manipulation resulted in higher levels of psychological discomfort, as measured by the scale created for this thesis. Further, an exploration of assessing magnitude of dissonance and an examination of the theoretical antecedents of dating behavior intentions was conducted. Overall, future dating behavior intentions for respect, trust, communication …

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The Effects Of Reattribution Training And Behavioral Activation On Cognitive Vulnerabilities To Depression Among College Students, Samantha Kathleen Myhre Jan 2018

The Effects Of Reattribution Training And Behavioral Activation On Cognitive Vulnerabilities To Depression Among College Students, Samantha Kathleen Myhre

Psychology

Depression among adolescents and college students comes with significant negative impacts on multiple areas of functioning as well as burdens on society. It is important to understand what makes young people vulnerable to experiencing depression as well as how to prevent it. This study intended to compare cognitive and behavioral skills training to determine their effect on cognitive vulnerabilities to depression. Participants who have never been depressed were recruited based on high levels of cognitive vulnerabilities to depression. They were randomized to a cognitive condition, a behavioral condition, or a waitlist condition. Pre-, post-, and follow-up measures were collected including …

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Belief And Belongingness: Are Supernatural Agents And Forces Social Surrogates?, Taylor Nelson Jan 2018

Belief And Belongingness: Are Supernatural Agents And Forces Social Surrogates?, Taylor Nelson

Psychology

Motivational approaches to the study of supernatural beliefs propose that such beliefs serve psychological functions. I tested the proposal that supernatural agents and forces are sought out as social surrogates to fulfill the need to belong. First, I present preliminary data consistent with the claim that the belongingness motive and deficits in belongingness (i.e., loneliness) are related to supernatural beliefs. Next, I report an experiment testing the supernatural social surrogate proposal. I hypothesized that affirming belongingness would reduce supernatural beliefs and that the relationship between the predictors and supernatural beliefs would weaken if one’s belonging is affirmed. If supernatural beliefs …

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Revisiting Management Practices For Diseases Of Spring Barley In North Dakota, Casey Steven Schuh Jan 2018

Revisiting Management Practices For Diseases Of Spring Barley In North Dakota, Casey Steven Schuh

Plant Pathology

Common barley diseases observed in North Dakota include net blotch, spot blotch, leaf and stripe rust, bacterial leaf streak, and Fusarium head blight. The first objective of this research was to determine the effect of variety and fungicide timing on disease development of barley under conventionally tilled systems. Five field trials were performed in 2016-2017 to test the effect of common varieties and fungicide applications on foliar disease of barley. Overall, varietal selection had a greater effect on the level of foliar disease observed than fungicide application. The second objective focused on the efficacy and timing of adepidyn and prothioconazole …

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Molecular Genetic Characterization Of Ptr Toxc-Tsc1 Interaction And Comparative Genomics Of Pyrenophora Tritici-Repentis, Gayan Kanishka Kariyawasam Jan 2018

Molecular Genetic Characterization Of Ptr Toxc-Tsc1 Interaction And Comparative Genomics Of Pyrenophora Tritici-Repentis, Gayan Kanishka Kariyawasam

Plant Pathology

Tan spot of wheat, caused by Pyrenophora tritici-repentis, is an economically important disease worldwide. The disease system is known to involve three pairs of interactions between fungal-produced necrotrophic effectors (NEs) and the wheat sensitivity genes, namely Ptr ToxA-Tsn1, Ptr ToxB-Tsc2 and Ptr ToxC-Tsc1, all of which result in susceptibility. Many lines of evidence also suggested the involvement of additional fungal virulence and host resistance factors. Due to the non-proteinaceous nature, Ptr ToxC, has not been purified and the fungal gene (s) controlling Ptr ToxC production is unknown. The objective for the first part of research is to map the fungal …

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Assessing Cereal Aphid Diversity And Barley Yellow Dwarf Risk In Hard Red Spring Wheat And Durum, Samuel Arthur Mcgrath Haugen Jan 2018

Assessing Cereal Aphid Diversity And Barley Yellow Dwarf Risk In Hard Red Spring Wheat And Durum, Samuel Arthur Mcgrath Haugen

Plant Pathology

Barley yellow dwarf (BYD), caused by Barley yellow dwarf virus and Cereal yellow dwarf virus, and is a yield limiting disease of small grains. A research study was initiated in 2015 to identify the implications of BYD on small grain crops of North Dakota. A survey of 187 small grain fields was conducted in 2015 and 2016 to assess cereal aphid diversity; cereal aphids identified included, Rhopalosiphum padi, Schizaphis graminum, and Sitobion avenae. A second survey observed and documented field absence or occurrence of cereal aphids and their incidence. Results indicated prevalence and incidence differed among respective growth stages and …

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Expression Analysis Of The Expanded Cercosporin Gene Cluster In Cercospora Beticola, Karina Stott Jan 2018

Expression Analysis Of The Expanded Cercosporin Gene Cluster In Cercospora Beticola, Karina Stott

Plant Pathology

Cercospora leaf spot is an economically devastating disease of sugar beet caused by the fungus Cercospora beticola. It has been demonstrated recently that the C. beticola CTB cluster is larger than previously recognized and includes novel genes involved in cercosporin biosynthesis and a partial duplication of the CTB cluster. Several genes in the C. nicotianae CTB cluster are known to be regulated by ‘feedback’ transcriptional inhibition. Expression analysis was conducted in wild type (WT) and CTB mutant backgrounds to determine if feedback inhibition occurs in C. beticola. My research showed that the transcription factor CTB8 which regulates the CTB cluster …

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Prevalence, Diversity, And Management Of Goss’S Leaf Blight (Clavibacter Nebraskensis) In North Dakota, Elizabeth Crane Bauske Jan 2018

Prevalence, Diversity, And Management Of Goss’S Leaf Blight (Clavibacter Nebraskensis) In North Dakota, Elizabeth Crane Bauske

Plant Pathology

Goss’s wilt and leaf blight (GWLB) (Clavibacter nebraskensis) is a yield-limiting disease of corn (Zea mays L.). Research conducted in other corn growing states have indicated yield losses as severe as 60% on susceptible hybrids. In 2011, the disease was first reported in southcentral North Dakota (ND). Concurrently, corn production was increasing in ND due to favorable grain prices. With increased production, there was concern about disease prevalence and the impact of GWLB on corn yields in the state. In order to determine which corn diseases are present in ND, and to gain a better understanding of the C. nebraskensis …

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