Digital Commons Network^™

The Island Image: A Means Of Segmentation, Jennifer Jade Phillips

Plymouth Business School Theses

The success of tourism, at a destination, is often accredited to the strength of its marketing; yet, the marketing environment is changing at a fast pace where developments in digital technology have had a profound effect on marketing strategies. Furthermore, the increased accessibility of long and short haul travel has resulted in greater competition for tourist visits among destinations. Such changes present a challenge for cold water island destinations with a seasonal tourism product and limited resources for destination marketing. The ability of such destinations to adopt target marketing strategies, using meaningful segmentation criterion, is of great importance for their …

The Impact Of Culture, Leadership, And Power, On Staff Motivation In The Context Of International Organizations, Erdem Erciyes

Plymouth Business School Theses

This thesis investigates the impact of culture, leadership, and power, on staff motivation in selected international organizations (IOs), and develops a theoretical framework to assist with the practice of workforce motivation. The main research question is: “How can supervisors motivate their staff in the context of IOs?” Utilizing critical theory as a paradigm of inquiry, the study’s philosophical perspective leans heavily on “phenomenology”. Conducting this research led to the realization that there are a few studies in the existing literature on this subject matter. After investigating grand theories, the meso theories which form the theoretical background of the research were …

Persuasive Technology In Tourism Online Experiences And Implications On Tourist Buying Behaviour, Payal Ghatnekar

Plymouth Business School Theses

Online User Experiences (UXs) act as persuasive technology that can nudge users toward making behaviour change. This makes online UX integral to marketing. The tourism industry relies on UX to attract potential customers. Made up of 80% SMEs, the competition is high, hence the SMEs must deliver robust UXs that capture, persuade and convert users into customers. Tourism, despite being an early adopter of technology lags behind in terms of delivering UXs that meet users’ expectations. Furthermore, scholarly works exploring online UX as a persuasive technology within the tourism SMEs, specifically the day-attraction SMEs segment, are lacking. Using the theoretical …

Holistic Approach To The Factors Affecting Individual Investor’S Decision Making In The Gcc Markets: Evidence From Oman And Saudi Arabia, Alamir Nasser Salim Al-Alawi

Plymouth Business School Theses

Behavioural finance studies have documented that investors are subject to psychological factors (cognitive and emotional) and demographic factors (internal), and external factors that make their financial decisions less than fully rational. However, most of these studies have concentrated on developed countries and few on emerging countries. This study is aimed at investigating the internal and external factors that influence individual investors’ financial decision making in the Kingdom of Saudi Arabia and the Sultanate of Oman. It contributes to the behavioural finance literature by filling the gaps existing in the GCC countries in particular and emerging countries in general. The study …

Success And Failure Factors Of Foreign Direct Investment In Transnational Education, Ben Siu

Plymouth Business School Theses

This study identifies the success and failure factors of foreign direct investment in transnational education. With western tertiary education markets becoming more saturated, it becomes essential for higher education institutions (HEI) to pursue new and lucrative opportunities internationally. One approach to internationalisation is the establishment of international branch campuses (IBC). This method provides the highest level of control but incurs the most risk, and failure can result in irrecoverable damage to reputation and substantial loss of resources. A review of the literature shows that numerous facets should be considered when establishing an IBC, but there are limited studies that holistically …

Journey From Black To Pink Gums: Management Of Melanin Induced Physiological Gingival Hyper Pigmentation, Huma Farid, Muhammad Saad Shinwari, Farhan Raza Khan, Farzin Tanwir

Department of Surgery Docs

Abstract

Smile is an expression of happiness, self-confidence, kindness and beauty. Along with teeth and lips, gingiva is also a vital component of smile. Melanin induced gingival hyper pigmentation may appear un-aesthetic especially when it is associated with high smile line, upper anterior labial segment and is uneven in appearance. It affects individuals from all races. Generally, it is believed that melanin induced gingival hyper pigmentation is confined to individuals from dark races. But studies have shown that Iranian, Indian, Italian, Arabian, Greek. German, French, Japanese, Chinese, Jewish, Thai, Malaysian and other ethnic groups also display clinical gingival pigmentation.1 Gingival …

Hernia Of Morgagni Presenting As Constipation In A 65-Year-Old Male, Hamza A Khan, Adeel Samad, Omar A Khan, Farida K Chagan, Jamal K Khan, Saulat H. Fatimi

Department of Surgery Docs

Hernia of Morgagni is congenital defects in the diaphragm. They are mostly asymptomatic and present with vague symptoms when they do so. A high index of suspicion is required for timely diagnose of this condition. Here we present the case of a 65-year-old male patient presented to our institute with constipation for the past six months. Chest radiology raised the suspicion of a hernia which was further confirmed by contrast studies. Laparotomy was done and the hernia sac identified, colon and greater omentum reduced and defect repaired. He was discharged in stable condition and was doing well on follow-up.

Evaluating The Competing Effects Of Lithology And Sediment Supply On The Erosional Dynamics Of Rivers Crossing Active Faults., A Whittaker, S Boulton, E Kent, J Zondervan, M Hann, S Watkins, R Bell, S Brooke

School of Geography, Earth and Environmental Sciences

Lithology and sediment supply influence the erosional dynamics of rivers crossing active faults and together these effects govern the style, timescale and means by which landscapes respond to their tectono-climatic boundary conditions. Here, for transient bedrock catchments in the Gediz Graben, Turkey, and the Gulf of Corinth, Greece, for which the timing and rate of active faulting is known, we quantify the relative importance of rock strength and sediment supply on models of fluvial incision. We determine rock type, strength and erodibility using a Schmidt hammer and structural measurements of joint density and size. We evaluate the downstream distribution of …

Development And Validation Of An Oecd Reproductive Toxicity Test Guideline With The Mudsnail Potamopyrgus Antipodarum (Mollusca, Gastropoda), K Ruppert, C Geiß, C Askem, R Benstead, R Brown, M Coke, V Ducrot, P Egeler, H Holbech, Th Hutchinson, Kl Kinnberg, L Lagadic, Page G Le, A Macken, P Matthiessen, S Ostermann, A Schimera, C Schmitt, A Seeland-Fremer, Aj Smith, L Weltje, J Oehlmann

School of Geography, Earth and Environmental Sciences

Mollusks are known to be uniquely sensitive to a number of reproductive toxicants including some vertebrate endocrine disrupting chemicals. However, they have widely been ignored in environmental risk assessment procedures for chemicals. This study describes the validation of the Potamopyrgus antipodarum reproduction test within the OECD Conceptual Framework for Endocrine Disrupters Testing and Assessment. The number of embryos in the brood pouch and adult mortality serve as main endpoints. The experiments are conducted as static systems in beakers filled with artificial medium, which is aerated trough glass pipettes. The test chemical is dispersed into the medium, and adult snails are …

Depth Related Brachiopod Faunas From The Lower Cambrian Forteau Formation Of Southern Labrador And Western Newfoundland, Canada, Cb Skovsted, I Knight, Ku Balthasar, Wd Boyce

School of Geography, Earth and Environmental Sciences

A diverse fauna of organophosphatic brachiopods is described from the late early Cambrian (Series 2, Stage 3-4) Forteau Formation of southern Labrador and western Newfoundland. The total fauna includes 11 species representing a wide selection of Cambrian brachiopod groups. Three distinct assemblages are recognized: Assemblages 1 and 2 are found in shallow water carbonates in association with archaeocyathans in southern Labrador and the western side of the Great Northern Peninsula of western Newfoundland. Assemblage 3 is found in a distal shelf setting of Gros Morne National Park. Assemblages 1 and 2 are found in stratigraphic continuity and define two brachiopod …

Editorial, Baby S. Nayak Dr

Manipal Journal of Nursing and Health Sciences

No abstract provided.

Effectiveness Of Pre-Operative Instruction On Knowledge, Pain, And Selected Post-Operative Behaviours Among Women Undergoing Abdominal Hysterectomy In Selected Hospital, Bangalore, Karnataka, Padma Priya S Ms, Erna Judith Roach Dr, Daisy Josphine Lobo Ms

Manipal Journal of Nursing and Health Sciences

Introduction: Women who have an abdominal hysterectomy, typically experience significant physical and psychological problems, like fear and anxiety of the surgical outcomes, post-operative pain, effect on their daily activities, and sexual relationships. Providing pre-operative information on surgery is an effective measure to promote positive post-operative outcomes. Objectives: The objectives of the study were to evaluate the effectiveness of pre-operative instruction in terms of gain in knowledge, reduction of postoperative pain and improvement in selected post-operative behaviors and to find the association between knowledge score and pain score with selected baseline variables. Methods: A quasi-experimental pre-test and post-test control group designed …

Adjustment, Perceived Safety And Mental Wellbeing Among Professional College Students, Blessy Prabha Valsaraj Dr, Savitha, Shalini Devendra Nayak Ms

Manipal Journal of Nursing and Health Sciences

Introduction: Adjustment is an essential element for each individual to lead life well. It is the way in which a person adapts with his or her environment. The college atmosphere plays an important role in developing psychosocial wellbeing and helping in promoting mental health of the students. Objectives: The study is aimed at assessing correlation on adjustment, perceived safety, and mental wellbeing among professional college students. Materials and Methods: The study was conducted in different professional colleges of Manipal University, using descriptive correlative study design. Cluster sampling was adopted for selecting the professional colleges and the further batches. Thus, 339 …

Holistic Health In Osteoarthritis: An Ayurvedic Approach, Krishna Malagi Dr, Madhusudhana Kamath Dr

Manipal Journal of Nursing and Health Sciences

The holistic approach exposed the link between ill-health and socio-economic conditions. It revealed how diet and lifestyle factors combine, to relieve the disease manifestations like osteoarthritis. Objectives: The objective of the study was to observe a holistic approach in the management of osteoarthritis and to establish significance of association between disease, diet, and lifestyle. Material and methods: The chosen strategy is suitable for preventive, curative, and promoted actions in relation to osteoarthritis. In present study, non-randomized, prospective case series methodology is adopted. The study group comprised of 20 men and women and was categorized by large similarity in the total …

Palliative Sedation In An Adolescent With Intractable Respiratory Distress: Ethical Issues And Doctrine Of Double Effect, Malathi G. Nayak Ms, Anice George Dr, Naveen Salins Dr

Manipal Journal of Nursing and Health Sciences

Introduction Intractable respiratory distress is the second most common indication for palliative sedation in a palliative care setting; the most common indication is uncontrolled and unrelieved refractory pain. This case is presented to highlight the complexities of managing respiratory distress in a terminal phase of illness and its associated ethical issues

Nasal Pseudotumour In A Haemophilic: A Case Report, Sulochana B Ms, Balakrishna, Kailesh Pujary, Annamma Kurien Dr

Manipal Journal of Nursing and Health Sciences

Haemophilia is an X linked inherited coagulation disorder. A haemophilic pseudotumour is one of the rarer complications of haemophilia, which results from repetitive bleeding. These have become scarcer over the years with better treatment facilities for bleeding disorders like factor replacement (Pakala, Thomas, & Philip, 2012). The present case report details the history and clinical course of a 23–year-old case with recurrent nasal bleed and nasal pseudotumour, which showed a positive outcome after surgical intervention and factor replacement. At 3-month follow-up, the patient was evaluated by endoscopy, CT scan, and there was no evidence of recurrence

Suitability Of Various Chromatographic And Spectroscopic Techniques For Analysis And Kinetic Degradation Study Of Trelagliptin, Wafaa A. Zaghary, Shereen Mowaka, Mostafa A. Hassan, Bassam M. Ayoub

Pharmacy

© The Author(s) 2017. Multifaceted comparative analytical methods for trelagliptin (TRL) were investigated, applied to ZAFATEK tablets and HPLC-UV was selected for a degradation kinetic study. UPLC-MS/MS (Method I), UPLC-UV (Method II), HPLC-UV (Method III), UHPLC-UV (Method IV) and direct UV (Method V) methods were developed. Methods (I-V) showed satisfactory results using TRL concentration ranges of 50–800 ng/mL, 2.5–80 μg/mL, 5–100 μg/mL, 5–100 μg/mL and 5–50 μg/mL, respectively. Multiple Reaction Monitoring (MRM) of the transition pairs of m/z 358.176 to 134.127 for TRL and m/z 340.18 to 116.08 for alogliptin (IS) were employed utilizing positive mode Electrospray Ionization (ESI). The …

Mean Centering Method For Determination Of Empagliflozin And Metformin, Bassam M. Ayoub, Rola M. Emam, Mahmoud M. Youssef, Muhammad N. El-Kattan, Marwa A. Sayed, Ahmed M. Kowider, Adly H. Seha, Engy A. Rabea, Rana M. Yakout, Rolly H. Faried

Pharmacy

© 2017, Marmara University. All rights reserved. Introduction of computer-assisted analysis to pharmaceutical products is considered a significant approach. A new method was developed for simultaneous determination of empagliflozin and metformin manipulating their ratio spectra with application on recently approved pharmaceutical combination, Synjardy® tablets. Spiking technique was used to increase the concentration of empagliflozin after extraction from tablets to allow its simultaneous determination with metformin without prior separation. Validation parameters according to ICH guidelines were acceptable over the concentration range of 2-12 μg/mL for both drugs. Mean centering was performed using Minitab® program. Using computer assisted programs after spiking accompanied …

Synthesis Of New Pyridothienopyrimidinone And Pyridothieno -Triazolopyrimidine Derivatives As Pim-1 Inhibitors, Bassem Naguib, Hala B. El-Nassan, Engy A. Beshay

Pharmacy

No abstract provided.