Digital Commons Network^™

Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media, Dilip Mutum, Jing Ning, Ezlika Ghazali

International Conference on Marketing

This paper presents the finding of a study which examines the mediating role of brand image towards the effects of various brand factors influencing consumer-brand relationship, viz., brand experience, brand attribute, endorser effect, brand familiarity, online advertisement and social media engagement. This paper was extracted from a much larger study which examined the relationships in the context of health product brands in Malaysia. The results of this study hold important implications for both practitioners and academics. Marketers need to make efforts to further improve their brand image and communicate it clearly to the consumers. This will lead to better consumer …

Parallel Session: The Influence Of Personal And Product Factors On Gift Purchase Intention, Cheng Siang Liew, Yusniza Kamarul Zaman, Mohd Nor Othman

International Conference on Marketing

The purpose of this paper is to examine the effects of personal and product factors on gift purchase intention. As this paper seeks to understand the Malaysian consumers’ gift purchasing behaviour, a non-probability quota sampling is being adopted. The quota sampling is based on gender (50 Male- 50 Female) and ethnicity (50 Malay-30 Chinese-20 Indian). This research adopted mall intercepts method in collecting the data, since most of the gifts are often bought in shopping malls. Self-administered questionnaire was utilised and a total 447 questionnaires were used for further analysis. To analyse the data collected for this research Structural equation …

Parallel Session: Tactics To Save Brands From Failure, Kausar Saeed, Syed Fahim, Aisha Siddiqui, Kamran Siddiqui

International Conference on Marketing

The purpose of this study is to present the experts opinion about various tactics used to save brands from permanent failures. The sampling technique used in this survey was judgmental with a sample size of 196 marketing professionals from FMCG, health, pharmaceutical, services and manufacturing sectors based in Karachi. Using Exploratory Factor Analyses tactics are summarized into groups. This paper offers numerous expert opinions about tactics to save brands from permanent failure. Provides valuable analyses for marketing/brand professional and academics.

Parallel Session: Translating Practice Theory Into Consumer Research With Coherent Research Strategies, Yoon Lee, Amrul Asraf Mohd- Any, Norbani Che-Ha

International Conference on Marketing

This article contributes to the underexplored methodological issues of translating practice theory into empirical consumer research. Practice theory conceptualises consumption as meaningful outcomes of social accomplishments which decentres the traditional influential roles of consumer emphasizes the performative dimension of the doings, saying, and material objects. Because consumers involved with practices are treated merely as „carriers‟, the analysis focus is shifted from consumer to consumption practice. However, practices are difficult to access, observe, measure or represent because practices are hidden, tacit, and often difficult to articulate. These challenges and specifically methodological issues of social practice theory are seldom acknowledged and addressed. …

Parallel Session: Re-Clarification Of Corporate Character Scale (Davies Et Al., 2003) In Upscale Hotels, Dr. Mozard Mohtar, Dr. Norbani Che Ha, Dr. Zalfa Laili Hamzah

International Conference on Marketing

This study examines the robustness of corporate character scale (CCS) in hotel industry in Malaysia via parallel analysis of factor analytic methods. A total of 529 respondents were surveyed for the purpose with Shangri-La and Hilton as sample hotels. Principal Axis Factoring and Principal Component Analysis and LISREL 8.8 were used to analyze the scale. Results show four instead of five factors scale and all factors meet necessary validity and reliability requirements.

Parallel Session: Brand Switching Behaviour Of Muslim Consumers; The Road Not Taken, Munazza Saeed, Ilhaamie Binti Abdual Ghani Azmi

International Conference on Marketing

The purpose of this study is to build an argument in order to investigate the Muslim consumers switching behaviour. Moreover, it also intends to examine the previous literature on brand switching behaviour generally and in relation to the Muslim consumers specifically. This study seeks to expand the body of knowledge in consumer behaviour research with the emphasis on the role of Islam. The benefits that will be yielded from this study will not only provide guidelines to business researchers, but will also enhance the current understanding of Muslim consumers. It studies how the Muslim consumer’s brand switching behaviour is influenced …

Teacher Knowledge And Selection Of Evidence-Based Practices: A Survey Study, Maria B. Sciuchetti, John W. Mckenna, Andrea L. Flower

Journal of Vincentian Social Action

Federal legislation and state and local policies mandate the use of evidence-based practices (EBPs) and aim to improve the quality of education for all students. Federal mandates (No Child Left Behind (NCLB) Act of 2001) coupled with teacher training requirements and the need for identifying effective practices for use with students with and without disabilities, highlight the need for teachers to not only implement EBPs but to identify such practices for implementation. The passage of NCLB marked the first time in education that the use of scientific research to inform instructional decisions was mandated.

An Urban Institute Community Outreach Program: The Changing Faces Of Pharmacy - A Student Enrichment Program, Manouchkathe Cassagnol, Vibhuti Arya, John Conry

Journal of Vincentian Social Action

Pharmacists serve as important resources for health and medication-related questions to many communities across various demographics, races and ethnicities throughout the U.S. This is particularly true for a place as diverse as New York City (NYC). The Changing Faces of Pharmacy-Student Enrichment Program has provided mentoring services and education to a growing cohort of high school students through the active participation of our Pharm.D. students. We will look to create strategic alliances that will provide broader services and support to this group of students, including financial and academic aspects. We will also look to develop partnerships to find STEM focused …

The Heart Of Vincentian Higher Education, Dennis H. Holtschneider Cm.

Journal of Vincentian Social Action

It means a great deal to me to be here at St. John’s University, where I began my university service twenty-seven years ago. It has been my own great joy to spend my life in Vincentian education. Working in Vincentian Universities combines my love for the intellectual life with a desire to serve the poor that I myself received because I attended a Vincentian university in my youth. And it’s the great heart of a Vincentian university to see possibility in ALL the young. I doubt that Bishop Loughlin, whose idea that there should be a university for immigrants led …

Jovsa: Editorial, Marc E. Gillespie

Journal of Vincentian Social Action

Vincentian Universities are engaged in service at so many levels and in so many ways, yet it is easy to move through our day unaware of the herculean efforts that our students and colleagues are engaged in. The Vincentian Universities seem rooted in the idea of service. For us, service is not another trend that we adopted, but rather it has always been part of our constitution. The work presented in this issue provides two direct examples of how we can better serve.

Securing Automatic Package Delivery Through Building Call Box System, Thomas Price, Anurag Agrawal

Defensive Publications Series

A user places an order for delivery in a building that uses a telephone-based call box

system installed at the common door or gate to the building. When the order is placed, the user selects an option to authorize automatic delivery of the package and grants an ecommerce application authorization to temporarily intercept phone calls from the user’s building call box system. The user computing device application communicates the authorization to the account management computing system, which stores the user’s authorization and manages the delivery process. Upon receipt of a delivery update, an application on a delivery computing device transmits …

Living Here, Yet Being There: Facebook As A Transnational Space For Newcomer Latina/O Adolescents, Mary Amanda Stewart

TAPESTRY

Under the category of diaspora media studies, the present case study investigates the social networking use of four newcomer adolescent English Learners in a U.S. high school. Demonstrating their transnational skills, the students use the social networking site of Facebook prolifically outside of school in order to connect to their home countries, maintain their Latina/o identities, and acquire English. Findings from analyzing the students' Facebook pages, interviews, and in-school observations illustrate that they are transnational, multicultural, emergent bilinguals who engage in sophisticated multimodal ways of communication outside of school, challenging their at-risk label in their high school. Immigrant students' transnational …

Preparing Teachers Of English Learners: How Field Reports Bridge The Gap Between Theory And Practice, Judy Lombardi

TAPESTRY

Preservice teachers of English learners need practical experience in real classrooms to supplement the rich strategies learned in college methods classes. In classes of preservice teachers in secondary education at California State University Northridge, state course standards require teacher candidates to complete not only classwork but also field observation reports. The field observation reports help teacher candidates bridge theory and practice, making connections between university course strategies and public school classroom applications. With access to the largest number of English learners in any school district in the nation, candidates are able to observe and report on the diverse needs, strategies, …

Dramatic Differences: The Power Of Playbuilding For Young English Language Learners, Jamie Simpson-Steele, Daniel A. Kelin Ii

TAPESTRY

Through a combination of anecdotal stories, the findings of a qualitative evaluative study and overview of experiential activities, this article outlines how a group of 4th and 5th grade English Language Learners benefited from a drama-based project focused on building student confidence, collaborative and communicative skills and facility with drama processes to engage interest and stimulate a sense of investment with the ELL participants. A portion of the article focuses on one participant who experienced a particularly intriguing journey that stimulated both discoveries and questions about the drama program.

Preparing Preservice Teachers To Address The Disproportionality Of Ells In Exceptional Education Programs, Leah J. Lerma, Martha Lue Stewart

TAPESTRY

As our nation’s classrooms become more diverse, how to best educate all of our students is of paramount importance. The educational placement of students of racial, cultural, ethnic, and linguistic diversity in classes for students with special needs at a disproportionate level is well documented. This paper addresses the issue of disproportionate representation of English Language Learners (ELLs) in special education programs. Teacher beliefs, cultural bias, lack of culturally responsive professional development opportunities, and assessments contribute to inappropriate referrals and identification. Preparing preservice teachers to understand disproportionality and why it exists can help reduce the inappropriate referrals and placement of …

New Book Publication Announcement, Tapestry Staff

TAPESTRY

An announcement of a new edited book titled “Preparing Every Teacher to Reach English Learners: A Practical Guide for Teacher Educators” published by Harvard Education Press in 2012 describing an innovative infusion approach to the preparation of all teachers to effectively address the language, literacy, and content learning needs of English learners (ELs) in general education classrooms.

Benefits And Challenges Of Co-Teaching English Learners In One Elementary School In Transition, N. Eleni Pappamihiel

TAPESTRY

This article reports the findings of a case study centered upon the implementation of a coteaching model in an elementary school with a mixed (EL and non-EL) population. In the co-teaching model examined, ESL teachers were embedded in the general education classroom, collaborated on instruction, and taught in cooperation with general education teachers. In addition to presenting the outcomes of the examined co-teaching model, the article outlines several key conditions for the successful application of this model to various teaching environments.

Preparing Teacher Candidates To Meet The Needs Of English Language Learners: The Tells Certificate, Martha Castañeda, Jeannie Ducher, Amy Fisher-Young, Bruce E. Perry

TAPESTRY

A report on the development and implementation of the Teaching English Language Learners (TELLs) certificate program at Miami University, in Oxford Ohio.

Infusing El Content Into A Sociocultural Studies In Education Course, Lauren B. Isaac, Richard A. Quantz

TAPESTRY

An article describing the process of embedding English learner topics in the sociocultural studies in education course the authors teach.

The Evolution, Experiences, And Lessons Learned With Esol Infusion In Florida, Jane Govoni

TAPESTRY

A description of the evolution of EL Infusion in Florida, where the State Department of Education requires all teacher candidates to be prepared to work with ELs.

Editor's Note, Tapestry Staff

TAPESTRY

From the Editors

Book Review Of "Differentiating Instruction And Assessment For English Language Learners: A Guide For K-12 Teachers", Melanie Gonzalez

TAPESTRY

Text: Fairbairn, S. & Jones-Vo, S. (2010). Differentiating Instruction and Assessment for English Language Learners: A Guide for K-12 Teachers. Philadelphia: Calson.

Enhancing Reading Proficiency In English Language Learners (Ells): The Importance Of Knowing Your Ell In Mainstream Classrooms, Marth Castañeda, Eva Rodríguez-González, Melissa Schultz

TAPESTRY

In this manuscript, the authors encourage classroom teachers and school leaders to learn about the home culture and language of the growing English learner population if they are to respond effectively to these students’ language, literacy, and content learning needs. These funds of knowledge have been shown to help teachers adjust instruction in ways that permit students to engage more actively in language, literacy, and content learning tasks. In addition to offering recommendations for administrators and teachers working to improve literacy of ELLs within and outside the school setting, the authors share sample surveys that can be used to gather …

In English You Read With A Stopwatch: A Journey Towards Biliteracy In Two Older Adopted Salvadoran Children, Mary A. Petron, Barbara J. Greybeck

TAPESTRY

This longitudinal case study provides an in-depth exploration of the journey toward bilingualism and biliteracy of two older adopted Salvadoran siblings in U.S. schools. Data sources include observations in the home and school, interviews, written artifacts, field notes, and various reading test scores. Analysis suggests that literacy instruction in English tended to focus more on phonics and fluency than comprehension and vocabulary, and it assumed a level of oral proficiency in English that neither of the children had. Spanish literacy instruction was aimed toward children of Mexican origin that was neither culturally relevant nor geared toward their specific language needs. …

Secrets, Schemes, And Strategies: Nixon Opens Relations With Communist China, Kelsey Swanson

Historical Perspectives: Santa Clara University Undergraduate Journal of History, Series II

No abstract provided.

Nothing To Do But To Obey Them: The French Revolution And British Individualism, Tyler Pepple

Historical Perspectives: Santa Clara University Undergraduate Journal of History, Series II

No abstract provided.

Radical Self: Greenpeace And Eart First! Identify In The 1980s, Maggie Penkert

Historical Perspectives: Santa Clara University Undergraduate Journal of History, Series II

No abstract provided.

The San Francisco “White Night” Riots Of 1979, Bruce Martinez

Historical Perspectives: Santa Clara University Undergraduate Journal of History, Series II

No abstract provided.

Images From The Past: Stereotyping Filipino Immigrants In California, Melissa G. Flores

Historical Perspectives: Santa Clara University Undergraduate Journal of History, Series II

No abstract provided.

Teaching Inclusivity: Preservice Teachers’ Perceptions Of Their Knowledge, Skills And Attitudes Toward Working With English Language Learners In Mainstream Classrooms, Philip C. Smith

TAPESTRY

This study investigated the effect of one semester of ESOL education on preservice teachers by examining their perceived knowledge and skill in working with English Language Learner (ELL) students, and their attitude toward having ELL students in their mainstream classrooms. The survey identified two factors: a) Perception of ESOL Knowledge and Skills (PEKS) and b) Attitude Toward Inclusion (ATI). Results showed that preservice teachers’ perceptions of both knowledge & skill (PEKS) changed from introductory to the final ESOL course, and that PEKS changed significantly from pre- to post-test within the same course. No significant changes were found in students’ attitude …