Digital Commons Network^™

Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan, Ejaz Mian, Osman Mohamad

International Conference on Marketing

Although there is a large body of research on small firms, there is dearth of studies on small firms in developing countries. Developing countries present new sets of challenges which need new approach. Small firm founders in developing countries often lack marketing and general management knowledge, have low levels of literacy, lack training facilities for various types of skills, and have weak government support and infra-structure. Literature suggests founder characteristics have profound effect on the performance of small firms. This study seeks to investigate role of founder characteristics in performance of small firms in Pakistan. Small firms are defined as …

Parallel Session: Viral Marketing Via The New Media: The Case Of Communication Behavior In Whatsapp, Wan Yu Chong, Yusniza Kamarulzaman

International Conference on Marketing

WhatsApp is the number one smartphone application in Malaysia. With its enormous user base, WhatsApp is a platform with considerable potential for viral marketing, which is a form of electronic word-of-mouth. Past literature indicates that the success of viral marketing greatly depends on a user’s decision to forward viral content, with the user’s intention being the key factor leading up to it. Although different models have been proposed in electronic word-of-mouth viral marketing behaviour, these platforms do not work entirely the same way as WhatsApp, which is a mobile instant messaging application. In addition, the factors affecting the user’s participation …

Parallel Session: Rent Discrimination In Sarajevo, Recai Aydin, Sejma Aydin

International Conference on Marketing

Following the relative stabilization of the country after Dayton Peace agreement, B&H has been attracting growing number of foreigners who come to Bosnia for work or education. In recent years, Ilidza area of Sarajevo city has faced with an influx of such foreigners due to recently established university campuses in the area. This development caused large number of foreign students and professors, mostly from Turkey, to reside in and around Ilidza. This study investigates if these foreign students and professors face with discrimination in the rental market, using Oaxaca-Blinder decomposition method as a statistical tool. Ordinary least square (OLS) regressions …

Parallel Session: The Impact Of Industry Type, Business Age And Size On Proactive And Responsive Customer Orientation (Market Strategy), Corrinne Lee, Norbani Che Ha

International Conference on Marketing

This study investigates on proactive customer orientation and responsive customer orientation among business units operating in the technology, information, communication and entertainment (TICE) industry of Malaysia. The impact of the demographic factors of these business units on proactive and responsive customer orientation is examined. The results revealed that the business unit size has statistically significant impact on the variables of interest. The difference in t he business unit size based number of employees has an influence on both the proactive and responsive constructs. In contrast, the difference in the business unit size based on the amount of annual sales turnover …

Parallel Session: A Study Of Buyers' And Sellers' Perception Of Organic Foods In Pakistan: Towards A More Effective Marketing Mix (Green Field Marketing), Sara Khan

International Conference on Marketing

Issues of food safety, nutritional value as well as environmental and ecological damage as a result of agricultural abuse have acquired global significance. Many people are looking for equitable, less cruel and sustainable answers to these problems. Organic foods / products are one such solution to people's food and agricultural needs. Looking at the viewpoints of both consumers (including prospective consumers) and producers, this research undertakes to study the marketing mix of the organic foods / products market in Pakistan and explores marketing solutions to enhance its development (research objective). Using qualitative interviews and thematic analysis, respondents' answers are coded …

Parallel Session: Trends On Green Consumer Behaviors (Gcb): A Viewpoint From Developed And Developing Countries, Siti Aisyah Asrul

International Conference on Marketing

Green consumers are those who purchase and consume green products and the one who persevere the environment with being green. The effort of these green consumers is with regards to their awareness of how the environment has been savagely polluted and they are working hard to reduce the pollution by saving the environment. They play their role as one of the living mechanism with purchasing and consuming eco-friendly products and even influence their family and peers to be part of it. Green behaviour has been well-developed by the consumers all around the continents, be it from developing country or developed …

Parallel Session: Customer’S Attitude Towards Ramadan Advertising, Farheen Khalid, Muhammad Sufyan Ramish, Junaid Ansari, Dr. Tariq Jalees

International Conference on Marketing

Ramadan is the only religious festival in which marketing & advertising activities are carried for whole month. This provides opportunities & challenges to the marketers along with controversies. This paper will not address the controversies but will measure the effect of Ramadan advertisements on consumer attitude. Three hundred and ninety one (391) students of different universities in Karachi participated in this study. The questionnaire adopted for this study had established reliabilities and validates which were re-ascertained for the present set of data. All the five constructs used in this study had five items all based on seven point Likert scale. …

Parallel Session: What Constitutes The Bottom Of Pyramid Market For Innovation?, Fasiha Subhan, Amira Khattak

International Conference on Marketing

The BOP is a concept of dividing the world into an economic pyramid by keeping the privileged on the top and unprivileged poor at the bottom. Businesses need to adopt innovative ways of doing businesses in a market consisting of billions of underprivileged poor consumers. However, the main question is, does this huge segment have the capability of becoming profitable for companies? This research analyzes the viewpoints of various theorists and organizations about the agreed income level of a typical BOP and in doing so attempts to arrive at an ideal definition of the BOP market for businesses. Further, the …

Parallel Session: Moving Towards Sustainable Consumption: A Study Of Reduce, Reuse And Recycle (3rs) Adoption Among Malaysians, Regina Yan Ginny, Yusniza Kamarulzaman

International Conference on Marketing

Over the last decade, rapid globalization, industrial development, economic growth and technological advancement has resulted in population growth and unprecedented changes to the social and cultural lifestyle in Malaysia. One of the dramatic increase was witnessed in the consumption of goods and services due to the rising household income and progressive consumption-oriented lifestyles. On one hand, it helps to stimulate economic activities, but on the other hand, it poses threat to the diversity and stability of the natural environment in various ways. Hence, the key purpose of this study is to identify the factors that affects Reduce, Reuse and Recycle …

Second-Graders Beautify For Butterflies, Andrea E. Anderson, Jessica A. Meier

Journal of STEM Arts, Crafts, and Constructions

This practical article presents activities that support previous research suggesting the integration of art with science is beneficial to the learning and cooperative processes of children. The project showcased here highlights the ability of elementary school children to collaborate with their peers for problem solving and critical thinking through the artistic use of observation and sketching. This article discusses effective lesson activities in which students combined art and science by creating and cultivating a butterfly garden on the school’s property.

Using Creativity From Art And Engineering To Engage Students In Science, Mason Albert Kuhn, Scott Greenhalgh, Mark Mcdermott

Journal of STEM Arts, Crafts, and Constructions

STEAM education, referring to integrated Science, Technology, Engineering, Art, and Mathematics, is a contemporary buzzword that is popular in many schools. In particular, many elementary school teachers who have been tasked to incorporate STEM teaching, because of the requirements of the Next Generation Science Standards, attempt to apply the arts in their science curriculum because they feel more comfortable using instructional approaches that incorporate creative activities such as crafts, drawing, and model construction than the core practices of STEM disciplines. Teachers can use the creative arts activities in two ways to enhance the STEM learning environment: 1) Using creative processes …

Parallel Technical Sessions Schedule, Institute Of Business Administration

International Conference on Marketing

No abstract provided.

Design Arts (1994-1995): Conference Proceeding 02

Design Arts (1994-1995)

No abstract provided.

Design Arts (1994-1995): Conference Proceeding 03

Design Arts (1994-1995)

No abstract provided.

Curran, Edward: Humanities Chairman Nomination Hearing (1985): Book Chapter 01, Donald Lambro

Curran, Edward: Humanities Chairman Nomination Hearing (1985)

No abstract provided.

“The Battle-Fortune Of Marshal Hindenburg Is Not Bound Up With The Possession Of A Hill”: The Germans And Vimy Ridge, April 1917, Holger Herwig

Canadian Military History

On 9 April 1917 four Canadian divisions and one British division of 170,000 men broke through the “Vimy Group” of German Sixth Army of some 40,000 men. By late afternoon, the Germans had been driven off the Ridge. That day, as Brigadier-General Alexander Ross famously put it, constituted “the birth of a nation.” Rivers on ink have been spilled in the Canadians’ actions that day, but little attention has been paid to “the other side of the hill.” Which German units defended the Ridge? What was the quality of their leadership? Why did the defence collapse so quickly? Why did …

A Mixed-Methods Study Examining Effective Practices For Increasing Secondary Student Enrollment In Career And Technology Education Courses, Richard E. Radcliffe Jr

Dissertations

ABSTRACT

A Mixed-Methods Study Examining Effective Practices for Increasing Secondary Student Enrollment in Career and Technology Education Courses

by Richard Radcliffe

The purpose of this exploratory mixed-methods study was to discover and explore the factors that encouraged and discouraged enrollment in Career and Technical Education (CTE) pathways at California comprehensive high schools. In addition, this study examined the recruitment methods used by CTE pathways and sought to determine which ones were most beneficial. A sample of district CTE administrators from Riverside, San Bernardino, and San Diego counties were interviewed to develop the initial findings of this study, and then upon …

Computer Network Design For Universities In Developing Countries, Rafid Salih Sarhan Alsarhan

Information Technology Capstone Research Project Reports

The purpose of this project is to design a suitable network system for universities in developing countries. The aim was to design a network with high-quality security and low cost, in such a way that network devices of universities in developing countries, will meet standards associated with the universities in developed countries. This project will help to enhance education in developing countries. There are many devices that were used in designing the network, such as routers, switches, backup, firewall, and servers. All devices were connected to each other to make integration network system and configured by putting IP addresses to …

Decision 2016: Educating And Activating Student Voting Power, Winthrop University

Winthrop News 2016

• Politics played an important role on Winthrop's campus through the November General Election thanks to efforts spearheaded by Frank Ardaiolo, vice president for student life, and Karen Kedrowski, dean of the College of Arts and Sciences.
• Student Voting Ambassadors registered more than 300 students and handed out nearly 500 “check your voter registration” cards and 250 flyers describing absentee voting.
• Campus clubs, organizations and academic departments held more than 30 election-related events with a total attendance of over 2,000 students.

The Role Of The Secondary Principal As A Transformational Leader In High Performing, Project Based Learning Schools In California, Daniel P. Ching

Dissertations

ABSTRACT

The Role of the Secondary Principal as a Transformational Leader in High Performing, Project Based Learning Schools in California

by Daniel Ching

Purpose: California (CA) schools are facing increased pressure to implement new content standards and perform well on the California Assessment of Student Performance and Progress (CAASPP). The new standards focus on higher level thinking skills, technology, and skills that cross multiple content areas. These expectations are aligned with project based learning (PBL) as an instructional model. However, there are very few models for PBL schools that are considered high performing. To implement PBL in high schools requires …

New Mississippi Story By Sst Alum Mary Blessey, Admin

Blog Posts

We've just published a new MISSISSIPPI STORY on our documentary media website, mississippistories.org. In 2015, Southern Studies graduate student Mary Blessey taught a digital photography class to children ages 9-12 enrolled in the summer program at Tutwiler Community Education Center in Tutwiler, Mississippi.

Ajit Singh [Malyasia, Asean Secretary-General, Diplomat], Ajit Singh

Digital Narratives of Asia

After thirty years as a career diplomat, Malaysia's first ASEAN Secretary-General Ajit Singh, sees his five-year term as the most productive, golden years of his life. He speaks to DNA about the challenges he faced with admitting Myanmar to ASEAN, and the visionary ASEAN leadership. He also expounds on the differences in impacts of work between an ambassador and a bureaucrat.

The Murray Ledger And Times, December 19, 2016, The Murray Ledger And Times

The Murray Ledger & Times

No abstract provided.

The Vibrio Cholerae Minor Pilin Tcpb Initiates Assembly And Retraction Of The Toxin- Coregulated Pilus, Dixon Ng, Tony Harn, Tuba Altindal, Subramania Kolappan, Jarrad M. Marles, Rajan Lala, Ingrid Spielman, Yang Gao, Caitlyn A. Hauke, Gabriela Kovacikova, Zia Verjee, Ronald K. Taylor, Nicolas Biais, Lisa Craig

Publications and Research

Type IV pilus (T4P) systems are complex molecular machines that polymerize major pilin proteins into thin filaments displayed on bacterial surfaces. Pilus functions require rapid extension and depolymerization of the pilus, powered by the assembly and retraction ATPases, respectively. A set of low abundance minor pilins influences pilus dynamics by unknown mechanisms. The Vibrio cholerae toxin-coregulated pilus (TCP) is among the simplest of the T4P systems, having a single minor pilin TcpB and lacking a retraction ATPase. Here we show that TcpB, like its homolog CofB, initiates pilus assembly. TcpB co-localizes with the pili but at extremely low levels, equivalent …

A Neuronal Network Of Mitochondrial Dynamics Regulates Metastasis., M. Cecilia Caino, Jae Ho Seo, Angeline Aguinaldo, Eric Wait, Kelly G. Bryant, Andrew V. Kossenkov, James E. Hayden, Valentina Vaira, Annamaria Morotti, Stefano Ferrero, Silvano Bosari, Dmitry I. Gabrilovich, Lucia R. Languino, Andrew R. Cohen, Dario C. Altieri

Department of Cancer Biology Faculty Papers

The role of mitochondria in cancer is controversial. Using a genome-wide shRNA screen, we now show that tumours reprogram a network of mitochondrial dynamics operative in neurons, including syntaphilin (SNPH), kinesin KIF5B and GTPase Miro1/2 to localize mitochondria to the cortical cytoskeleton and power the membrane machinery of cell movements. When expressed in tumours, SNPH inhibits the speed and distance travelled by individual mitochondria, suppresses organelle dynamics, and blocks chemotaxis and metastasis, in vivo. Tumour progression in humans is associated with downregulation or loss of SNPH, which correlates with shortened patient survival, increased mitochondrial trafficking to the cortical cytoskeleton, greater …

Willingness To Pay Today For A Cleaner Tomorrow, Yukihira Naoe

Op-Eds from ENSC230 Energy and the Environment: Economics and Policies

To a ten year old boy on a tedious trip across the country side, few views are more fascinating than a wind farm. Massive turbines spin slowly as if to emphasize their preposterous size and magnificence. In an era where increasing global attention is brought to climate change, renewable energy is carving its way into the minds of billions. This once free roadside attraction is now something that in the near future, we must pay and patronize, and this is where my literature begins, how willing are we to pay for renewable energy? Are you willing to pay to give …

Emu Today, December 19, 2016, Eastern Michigan University

EMU Today

No abstract provided.

Digital Literacies And Visual Rhetoric: Scaffolding A Meme-Based Assignment Sequence For Introductory Composition Classes, Andie Silva

Publications and Research

Introducing students to the practice of academic writing ideally goes beyond teaching strategies like drafting, outlining, and revising in order to encourage deeper skills such as critical thinking and metacognition. This post discusses an assignment series focusing on reflection, genre analysis, and multiliteracies leading up to the design of original memes.

The Ever-Changing Bogeyman: How Fear Has Driven Immigration Law And Policy, Arthur L. Rizer Iii

Louisiana Law Review

The article explores the relationship between national security and immigration law in the U.S. with the legal framework of immigration law including provisions of the Immigration and Nationality Act and the need of protecting the borders, population control, and the essence of the rule of law.

Phase Sensitivity At The Heisenberg Limit In An Su(1,1) Interferometer Via Parity Detection, Dong Li, Bryan T. Gard, Yang Gao, Chun Hua Yuan, Weiping Zhang, Hwang Lee, Jonathan P. Dowling

Faculty Publications

We theoretically investigate the phase sensitivity with parity detection on an SU(1,1) interferometer with a coherent state combined with a squeezed vacuum state. This interferometer is formed with two parametric amplifiers for beam splitting and recombination instead of beam splitters. We show that the sensitivity of phase estimation approaches the Heisenberg limit and give the corresponding optimal condition. Moreover, we derive the quantum Cramér-Rao bound of the SU(1,1) interferometer.