Digital Commons Network^™

Parallel Session: Viral Marketing Via The New Media: The Case Of Communication Behavior In Whatsapp, Wan Yu Chong, Yusniza Kamarulzaman

International Conference on Marketing

WhatsApp is the number one smartphone application in Malaysia. With its enormous user base, WhatsApp is a platform with considerable potential for viral marketing, which is a form of electronic word-of-mouth. Past literature indicates that the success of viral marketing greatly depends on a user’s decision to forward viral content, with the user’s intention being the key factor leading up to it. Although different models have been proposed in electronic word-of-mouth viral marketing behaviour, these platforms do not work entirely the same way as WhatsApp, which is a mobile instant messaging application. In addition, the factors affecting the user’s participation …

Parallel Session: Rent Discrimination In Sarajevo, Recai Aydin, Sejma Aydin

International Conference on Marketing

Following the relative stabilization of the country after Dayton Peace agreement, B&H has been attracting growing number of foreigners who come to Bosnia for work or education. In recent years, Ilidza area of Sarajevo city has faced with an influx of such foreigners due to recently established university campuses in the area. This development caused large number of foreign students and professors, mostly from Turkey, to reside in and around Ilidza. This study investigates if these foreign students and professors face with discrimination in the rental market, using Oaxaca-Blinder decomposition method as a statistical tool. Ordinary least square (OLS) regressions …

Parallel Session: A Study Of Buyers' And Sellers' Perception Of Organic Foods In Pakistan: Towards A More Effective Marketing Mix (Green Field Marketing), Sara Khan

International Conference on Marketing

Issues of food safety, nutritional value as well as environmental and ecological damage as a result of agricultural abuse have acquired global significance. Many people are looking for equitable, less cruel and sustainable answers to these problems. Organic foods / products are one such solution to people's food and agricultural needs. Looking at the viewpoints of both consumers (including prospective consumers) and producers, this research undertakes to study the marketing mix of the organic foods / products market in Pakistan and explores marketing solutions to enhance its development (research objective). Using qualitative interviews and thematic analysis, respondents' answers are coded …

Parallel Session: Trends On Green Consumer Behaviors (Gcb): A Viewpoint From Developed And Developing Countries, Siti Aisyah Asrul

International Conference on Marketing

Green consumers are those who purchase and consume green products and the one who persevere the environment with being green. The effort of these green consumers is with regards to their awareness of how the environment has been savagely polluted and they are working hard to reduce the pollution by saving the environment. They play their role as one of the living mechanism with purchasing and consuming eco-friendly products and even influence their family and peers to be part of it. Green behaviour has been well-developed by the consumers all around the continents, be it from developing country or developed …

Parallel Session: Traces Of Company Strategy For Bottom Of Income Pyramid In Pakistan - A Probing Analysis, Mohammad Ekhlaque Ahmed, Marium Mateen Khan, Mohammad Taha Kalam

International Conference on Marketing

This is an exploratory research making an attempt to probe the awareness of the “Bottom of the Pyramid (BoP)” concept among selected renowned companies in Pakistan. The research focused on what contributions have been made by the selected companies so far and how the marketing strategies for BoP are structurally shaping up in the Pakistani context. A qualitative research methodology has been employed. The data was collected through interviews from senior professionals from different industries, engaged actively in marketing assignments. Industries include Fast Moving Consumer Goods, Banking, Beverage and Telecommunication which contribute sizeable business and their market scope covers both …

Parallel Session: Moving Towards Sustainable Consumption: A Study Of Reduce, Reuse And Recycle (3rs) Adoption Among Malaysians, Regina Yan Ginny, Yusniza Kamarulzaman

International Conference on Marketing

Over the last decade, rapid globalization, industrial development, economic growth and technological advancement has resulted in population growth and unprecedented changes to the social and cultural lifestyle in Malaysia. One of the dramatic increase was witnessed in the consumption of goods and services due to the rising household income and progressive consumption-oriented lifestyles. On one hand, it helps to stimulate economic activities, but on the other hand, it poses threat to the diversity and stability of the natural environment in various ways. Hence, the key purpose of this study is to identify the factors that affects Reduce, Reuse and Recycle …

Art-Integration Through Making Dioramas Of Women Mathematicians’ Lives Enhances Creativity And Motivation, Audrey C. Rule, Dana L. Atwood-Blaine, Clayton M. Edwards, Mindy M. Gordon

Journal of STEM Arts, Crafts, and Constructions

Creativity is essential for solving problems in the workplace, natural environment, and everyday life, necessitating that creativity be nurtured in schools. Identification of factors that intrinsically motivate students to learn difficult or initially unappealing content is also important. This project, in which 24 racially diverse fifth grade girls created dioramas of the lives of diverse successful women mathematicians, explored the girls’ reactions to art integration into mathematics through a phenomenological qualitative analysis of their products, essays, and responses to questionnaires. The project supported the Next Generation Science Standard for engineering design, Standard 3-5-ETS1-1 and two National Core Arts Standards for …

Water Play, Jane E. Cline, Brandy A. Smith

Journal of STEM Arts, Crafts, and Constructions

The inclusion of activities to develop sensory awareness, spatial thinking, and physical dexterity, operationalized through hands-on science lessons such as water play, have long been part of early childhood education. This practical article addresses Next Generation Science Standards K-2 ETS1-3 and K-2 ETS1-2 by having four-year-old prekindergarten students direct the path of water on a vertical pegboard water table with strategically-placed, attached plastic cups with holes drilled into them that leak streams of water into each other. Students enhanced their retelling of the story of the Billy Goats Gruff by placing student-made watercolor artwork along the path of the water, …

Using Creativity From Art And Engineering To Engage Students In Science, Mason Albert Kuhn, Scott Greenhalgh, Mark Mcdermott

Journal of STEM Arts, Crafts, and Constructions

STEAM education, referring to integrated Science, Technology, Engineering, Art, and Mathematics, is a contemporary buzzword that is popular in many schools. In particular, many elementary school teachers who have been tasked to incorporate STEM teaching, because of the requirements of the Next Generation Science Standards, attempt to apply the arts in their science curriculum because they feel more comfortable using instructional approaches that incorporate creative activities such as crafts, drawing, and model construction than the core practices of STEM disciplines. Teachers can use the creative arts activities in two ways to enhance the STEM learning environment: 1) Using creative processes …

The Effect Of A Powered Ankle Foot Orthosis On Walking In A Stroke Subject: A Case Study, Ali Pourghasem, Ismail Ebrahimi Takamjani, Mohammad Taghi Karimi, Mohammad Kamali, Mohammad Jannesari, Iman Salafian

Department of Mechanical and Materials Engineering: Faculty Publications

[Purpose] Standing and walking are impaired in stroke patients. Therefore, assisted devices are required to restore their walking abilities. The ankle foot orthosis with an external powered source is a new type of orthosis. The aim of this study was to evaluate the performance of a powered ankle foot orthosis compared with unpowered orthoses in a stroke patient.

[Subjects and Methods] A single stroke subject participated in this study. The subject was fitted with three types of ankle foot orthosis (powered, posterior leg spring, and carbon ankle foot orthoses). He was asked to walk with and without the three types …

Optimized Time Management And Scheduling For Users, Daniel Klein

Defensive Publications Series

Disclosed herein is a mobile intelligent scheduling system and method that integrates events, historical conditions and auxiliary data into a series of reminders and automated actions. The system optimizes the entire timeline to meet a set of goals, rather than focusing on a single event, condition or reminder. The system accesses and aggregates schedule information and creates a calendar flow for users that works backward in time and integrates multiple events and conditions. The system alerts or reminds the user with appropriate text messages and integrates the historical data to arrive at optimized time schedules. Alternatively, the system could automatically …

Parallel Technical Sessions Schedule, Institute Of Business Administration

International Conference on Marketing

No abstract provided.

Finite Element Simulation And Additive Manufacturing Of Stiffness-Matched Niti Fixation Hardware For Mandibular Reconstruction Surgery, Ahmadreza Jahadakbar, Narges Shayesteh Moghaddam, Amirhesam Amerinatanzi, David Dean, Haluk E. Karaca, Mohammad Elahinia

Mechanical Engineering Faculty Publications

Process parameters and post-processing heat treatment techniques have been developed to produce both shape memory and superelastic NiTi using Additive Manufacturing. By introducing engineered porosity, the stiffness of NiTi can be tuned to the level closely matching cortical bone. Using additively manufactured porous superelastic NiTi, we have proposed the use of patient-specific, stiffness-matched fixation hardware, for mandible skeletal reconstructive surgery. Currently, Ti-6Al-4V is the most commonly used material for skeletal fixation devices. Although this material offers more than sufficient strength for immobilization during the bone healing process, the high stiffness of Ti-6Al-4V implants can cause stress shielding. In this paper, …

Computer Network Design For Universities In Developing Countries, Rafid Salih Sarhan Alsarhan

Information Technology Capstone Research Project Reports

The purpose of this project is to design a suitable network system for universities in developing countries. The aim was to design a network with high-quality security and low cost, in such a way that network devices of universities in developing countries, will meet standards associated with the universities in developed countries. This project will help to enhance education in developing countries. There are many devices that were used in designing the network, such as routers, switches, backup, firewall, and servers. All devices were connected to each other to make integration network system and configured by putting IP addresses to …

Tx-004hr Vaginal Estradiol Has Negligible To Very Low Systemic Absorption Of Estradiol., David F Archer, Ginger D Constantine, James A Simon, Harvey Kushner, Philip Mayer, Brian Bernick, Shelli Graham, Sebastian Mirkin, Rejoice Study Group.

Obstetrics and Gynecology Faculty Publications

OBJECTIVE: To evaluate the pharmacokinetics of TX-004HR vaginal estradiol softgel capsules when used for treating moderate-to-severe dyspareunia in postmenopausal women with vulvar and vaginal atrophy.

METHODS: A substudy of the REJOICE trial (multicenter, double-blind, placebo-controlled, phase 3) evaluated the pharmacokinetics of 4, 10, and 25-μg TX-004HR doses once/d for 2 weeks, followed by twice/wk for 10 weeks. Serum samples obtained at 2, 4, 6, 10, and 24 hours postdose on days 1 and 14, and once on day 84, were analyzed for area under the serum concentration-time curve, tmax, Cmin, Cavg, and Cmax for estradiol, estrone, and estrone conjugates.

RESULTS: …

Sirt1 Regulates Glial Progenitor Proliferation And Regeneration In White Matter After Neonatal Brain Injury., Beata Jablonska, Marcin Gierdalski, Li-Jin Chew, Teresa Hawley, Mackenzie Catron, Arturo Lichauco, Juan Cabrera-Luque, Tracy Yuen, David Rowitch, Vittorio Gallo

Pediatrics Faculty Publications

Regenerative processes in brain pathologies require the production of distinct neural cell populations from endogenous progenitor cells. We have previously demonstrated that oligodendrocyte progenitor cell (OPC) proliferation is crucial for oligodendrocyte (OL) regeneration in a mouse model of neonatal hypoxia (HX) that reproduces diffuse white matter injury (DWMI) of premature infants. Here we identify the histone deacetylase Sirt1 as a Cdk2 regulator in OPC proliferation and response to HX. HX enhances Sirt1 and Sirt1/Cdk2 complex formation through HIF1α activation. Sirt1 deacetylates retinoblastoma (Rb) in the Rb/E2F1 complex, leading to dissociation of E2F1 and enhanced OPC proliferation. Sirt1 knockdown in culture …

Volume 52 - Issue 12 - Monday, December 19, 2016, Rose Thorn Staff

The Rose Thorn Archive

The Rose Thorn, Rose-Hulman's independent student newspaper.

Act On The Registration And Evaluation Of Chemicals (K-Reach) And Replacement, Reduction Or Refinement Best Practices, Soojin Ha, Troy Seidle, Kyung-Min Lim

Legal Regulation of Animal Research Collection

Objectives - Korea’s Act on the Registration and Evaluation of Chemicals (K-REACH) was enacted for the protection of human health and the environment in 2015. Considering that about 2000 new substances are introduced annually across the globe, the extent of animal testing requirement could be overwhelming unless regulators and companies work proactively to institute and enforce global best practices to replace, reduce or refine animal use. In this review, the way to reduce the animal use for K-REACH is discussed. Methods - Background of the enforcement of the K-REACH and its details was reviewed along with the papers and regulatory …

The Murray Ledger And Times, December 19, 2016, The Murray Ledger And Times

The Murray Ledger & Times

No abstract provided.

Gregory Robinson V. Carl Danberg

2016 Decisions

USDC for the District of Delaware

What's Happening: December 19, 2016, Maine Medical Center

What's Happening

No abstract provided.

Feasibility Study For Rural Health Clinic, Cynthia A. Noble

Doctor of Nursing Practice Scholarly Project

An Abstract of the Scholarly Project by

Cindy Noble

The purpose of this study was to determine the feasibility of a rural health clinic in the Adair, Oklahoma area. A mixed-mode survey was sent to 2,890 households within a certain zip code for the Adair community and surrounding area. A link for the survey was also included so the survey could be accessed on line. The total number of surveys returned was 88. The respondents of the survey did show a willingness to use healthcare clinic if one were available in Adair, Oklahoma. The surveying also showed that the majority …

Advances And Perspectives In Genetics Of Congenital Thyroid Disorders Associated With Thyroglobulin Gene Mutations, Héctor M. Targovnik, Cintia E. Citterio, Sofi Siffo, Carina M. Rivolta

Pharmacy Faculty Articles and Research

Dyshormonogenesis due to thyroglobulin (TG) gene mutations is a rare cause of congenital hypothyroidism with an estimated incidence of approximately 1 in 100,000 newborns. The TG gene is organized in 48 exons, spanning over 270 kb on human chromosome 8q24. The human TG mRNA is 8.5 Kb long and the preprotein monomer is composed of a 19 amino acids signal peptide followed by a 2749 residues polypeptide. Until now, one hundred seventeen deleterious mutations in the human TG gene have been identified and characterized, originating structural changes in the protein that alter the normal protein folding, assembly and …

The Vibrio Cholerae Minor Pilin Tcpb Initiates Assembly And Retraction Of The Toxin- Coregulated Pilus, Dixon Ng, Tony Harn, Tuba Altindal, Subramania Kolappan, Jarrad M. Marles, Rajan Lala, Ingrid Spielman, Yang Gao, Caitlyn A. Hauke, Gabriela Kovacikova, Zia Verjee, Ronald K. Taylor, Nicolas Biais, Lisa Craig

Publications and Research

Type IV pilus (T4P) systems are complex molecular machines that polymerize major pilin proteins into thin filaments displayed on bacterial surfaces. Pilus functions require rapid extension and depolymerization of the pilus, powered by the assembly and retraction ATPases, respectively. A set of low abundance minor pilins influences pilus dynamics by unknown mechanisms. The Vibrio cholerae toxin-coregulated pilus (TCP) is among the simplest of the T4P systems, having a single minor pilin TcpB and lacking a retraction ATPase. Here we show that TcpB, like its homolog CofB, initiates pilus assembly. TcpB co-localizes with the pili but at extremely low levels, equivalent …

Help Those Who Are Trying To Overcome A Loss During Holidays, Germayne Graham

UCF Forum

I lost my cousin to a tragic suicide death 23 years ago and my heart has never forgotten the pain that I felt following this loss.

A Neuronal Network Of Mitochondrial Dynamics Regulates Metastasis., M. Cecilia Caino, Jae Ho Seo, Angeline Aguinaldo, Eric Wait, Kelly G. Bryant, Andrew V. Kossenkov, James E. Hayden, Valentina Vaira, Annamaria Morotti, Stefano Ferrero, Silvano Bosari, Dmitry I. Gabrilovich, Lucia R. Languino, Andrew R. Cohen, Dario C. Altieri

Department of Cancer Biology Faculty Papers

The role of mitochondria in cancer is controversial. Using a genome-wide shRNA screen, we now show that tumours reprogram a network of mitochondrial dynamics operative in neurons, including syntaphilin (SNPH), kinesin KIF5B and GTPase Miro1/2 to localize mitochondria to the cortical cytoskeleton and power the membrane machinery of cell movements. When expressed in tumours, SNPH inhibits the speed and distance travelled by individual mitochondria, suppresses organelle dynamics, and blocks chemotaxis and metastasis, in vivo. Tumour progression in humans is associated with downregulation or loss of SNPH, which correlates with shortened patient survival, increased mitochondrial trafficking to the cortical cytoskeleton, greater …

Fossil Fuel Subsides Will Keep The Us In The Stone Age, Alexander Stejskal

Op-Eds from ENSC230 Energy and the Environment: Economics and Policies

Renewable sources will be the future of energy production for the United States. Clean sources of energy like wind and solar have been the topic of conversation for quite some time, and now they’re starting to show their ability to compete economically with fossil fuels.

Even as renewable sources of energy begin to show their gusto, they are still a part of a relatively new industry and new industries always need a little help getting off the ground. There are some forms of aid being provided for renewable sources of energy, like the production tax credit or PTCs, where the …

Solar, Why Not?, Emily Hergenrader

Op-Eds from ENSC230 Energy and the Environment: Economics and Policies

Imagine yourself standing outside for an hour wearing a black shirt on a 90-degree day. Now touch your shirt. Notice how warm it is? This warming is due to the sun’s energy. According to Daniel Nocera, a member of the Division of Chemistry at the Massachusetts Institute of Technology, that same heat from one hour of sun exposure is more energy than all of the energy consumed by humans in an entire year.

Energy is one of the hottest topics debated in our world today. Human existence on Earth depends on energy usage and the availability of its consumption. Due …

Fracking Chill, Nick Nardone

Op-Eds from ENSC230 Energy and the Environment: Economics and Policies

Hydraulic Fracturing or commonly known as fracking has caused a big boom in the oil and gas industry making it easier for us to extract oil and gas from the ground, but has serious side effects that as they cause harm to us and our environment. We should slow or stop fracking at once if we want a clean and healthy environment to live in.

Fracking has become widely popular in the last decade and has brought us benefits on the oil and gas side and with little lack of information and support it has been difficult to put restrictions …

Calculating The Methan-Matics Of Our Future, Victoria Salinas

Op-Eds from ENSC230 Energy and the Environment: Economics and Policies

In the first two decades after its release, methane, a green house gas, is 84 times more potent than carbon dioxide. Historically, atmospheric concentrations of methane remained fairly stable at around 750 ppb, significantly less than today’s levels of 1,800 ppb. Unfortunately, agricultural activity accounts for about one-fifth of total global greenhouse gas emissions, while the current production of ruminants contributes nearly 80% of these emissions due to their large populations, body size and appetites, and the anaerobic microbial fermentation that occurs during digestion. Because of methane’s severe impact on the climate, methane emissions, specifically due to the production of …