Digital Commons Network^™

A Content Analysis: The Relationship Between Sentiment, Gender And Time Of Day In Ewom, Katie Bass, Laicelis Haro, Xiaotong Liu, Jaejin Liu

AMTP Proceedings 2016

This content analysis looks at several trends regarding electronic Word of Mouth (eWOM) and how consumers engage in eWOM. 304 tweets were analyzed and numerous correlations regarding gender and time-of-day. This research will be beneficial to brands and companies seeking to launch new products or services using social media as a promotional avenue.

Flirting Online And The Connection Between The Use Of Dating Websites And Dating Applications, Kristine Johnson, Olguta Vilceanu, Manuel C. Pontes

AMTP Proceedings 2016

For this research, we used data collected by the Pew Foundation's "Internet and American Life Project Tracking Survey," conducted in Spring 2013. The data was adjusted through the use of sampling weights to estimate for general population parameters. The collected data examined online flirting, use of dating websites, and the use of dating apps. Findings suggest women between the ages of 18-34 years are just as likely as men to signal their romantic interest by engaging in online flirtation. In addition, women ages 50 years or older are less likely than men to signal their romantic interest by engaging in …

Marketing Research For Mission-Based Thrift Suggests Relationship Marketing Strategy, Jon M. Martin

AMTP Proceedings 2016

In order to alleviate the risks associated with a lack of objective marketing research data and to apply marketing research in a unique niche, the author, in collaboration with a local mission-based thrift (“Thrift XYZ”), conducts marketing research regarding the motivations and preferences of shoppers and donators for one primary thrift location in North Carolina as a gratis community service. The findings are that XYZ’s shoppers and donators routinely and regularly shop and donate (respectively) with XYZ and that the nature of this target market is ideal for developing and applying a relationship marketing strategy with each/both groups.

An Examination Of The Marketing Of A Floundering Sport: The Case Of Powerboat Racing, Sam Fullerton

AMTP Proceedings 2016

A sample of 308 attendees at an APBA sanctioned powerboat race in July of 2015 provided insight regarding a number of key considerations germane to the decision to attend the race. Race organizers were seeking ways to reinvigorate interest in what they see as a floundering – if not sinking – sport. A self-administered survey was distributed at the race with those completing it having a chance to win a souvenir shirt from the races. The results indicate that better marketing is needed. WOM represented the most common means by which attendees learned about the event; much of this was …

Online Universities: Who Is Creating Virtual Communities?, Lisa Witzig, Joe Spencer, Katlyn Myers

AMTP Proceedings 2016

The use of online social communities for online universities seems a topic where usage can be taken for granted. This paper provides a literature review that shows the importance of community for students and alumni, and builds the case that online universities need to use online communities to deepen relationship. The paper then identifies the top social media network sites that can be used to build online communities and analyzes the activities of the top 54 undergraduate and top 53 graduate online programs at these sites. Despite the need to engage through these social media sites, online universities in general …

Determining The Influence Of Electronic Messages On Consumer Behavior Based On Perceived Source Trust And Credibility, Mackenzie Sawyer, Nick Sellers, Rhett Coleman, Jaejin Lee

AMTP Proceedings 2016

With the growing presence of the internet, it is difficult for consumers to separate valuable information from useless information, and for marketers to determine what information consumers deem valuable. This paper aims to discover which message source - Corporate, Social, or Independent - is most trustworthy in the eyes of consumers. Corporate sources include paid platforms such as the company’s website and social media channels managed by the company, social sources include reviews posted on social media platforms by unpaid users who are not directly associated with the company, and independent sources include reviews from online articles, specialized publications, discussion …

The Influence Of Religion On The Marketing Concept: A Case Of Halal Culture, Soleman Mozammel, Perry Haan

AMTP Proceedings 2016

Religion is a major cultural variable that can affect the purchase behavior of consumers. This non-empirical paper examines how the Muslim concept of Halal influences consumers in the Middle East and Muslims all over the world. The paper reviews brief history of the marketing concept and consumer behavior. It then explains the role that cultural generally plays in the consumer decision making and marketing concept. The paper explains the basic concepts behind Halal culture. The paper makes recommendations to marketers for how to reach consumers who seek products that are Halal certified and Shariah-compliant. It also discusses how to compete …

Determining The Influence Of Electronic Messages On Consumer Behavior Based On Perceived Source Trust And Credibility, Mackenzie Sawyer, Tasha Hendershot, Shala Nettles, Sindy Chapa

AMTP Proceedings 2016

This research examines how heterosexual consumers react to explicit LGBT images in advertising, specifically pertaining to their personal relationships with LGBT individuals. The methodology used for this study was an online survey containing likert-scale, multiple choice, free response, and demographic questions. The survey was distributed online with the help of several organizations. The findings from this research show that heterosexual consumers generally have positive attitudes toward advertising that used LGBT imagery. Further, having a personal relationship with someone who identifies as LGBT seems to have an effect on overall attitudes toward LGBT imagery in advertising.

Immunological Response To Haemonchus Contortus Antigen In Peripheral Blood Mononuclear Cells Of Parasite Resistant And Susceptible Sheep, Jesica Rae Jacobs

Graduate Theses, Dissertations, and Problem Reports (ETD)

Parasitism by Haemonchus contortus is the greatest concern of sheep producers and results in billions of dollars in economic loss each year. St. Croix hair sheep are naturally resistant to H. contortus infection, but have body characteristics which are unfavorable for production. Resistance to H. contortus is immune mediated; characterized by a T helper type 2 (Th2) response, however the mechanism of the development of immune response is not known. In these studies, immunological responses of parasite resistant St. Croix sheep and Suffolk sheep peripheral blood mononuclear cells (PBMC) are evaluated in response to H. contortus antigens. Three uninfected H. …

Potential Biomarkers To Predict Fertility In Dairy Cattle, Melissa Jill Wise

Graduate Theses, Dissertations, and Problem Reports (ETD)

The aim of this study was to use leukocyte counts and haptoglobin concentrations in blood, milk, and uterine luminal secretion as biomarkers of health status and to associate those biomarkers and milk yield with reproductive success in dairy cattle. The study used a commercial dairy milking three times daily. One hundred and twenty six (25 primiparous and 101 multiparous) Holstein dairy cows were used. Reproductive success was evaluated with variables measured at three time points: [20-26 (prebreeding), 54-60 (breeding), and 90-96 (pregnancy diagnosis) days in milk (DIM)]. Variables included concentrations of leukocytes from blood, milk [measured by QScout Farm Lab …

An Integrated Lateral Flow Device For Flow Control And Blood Separation, Veronica Betancur Calle

Graduate Theses, Dissertations, and Problem Reports (ETD)

Lateral flow devices (LFD) have been used and are promising in many applications, including point-of-care diagnosis in medical, clinical, food and environmental control and monitoring. In particular, disposable paper-based lateral flow strips utilize low-cost materials and do not require expensive fabrication instruments. Many examples of diagnostic tests have been developed using microfluidics paper analytical devices (muPADs), including tests for the detection of total glucose and protein in urine (colorimetric), detection of beta-galactosidase (fluorescence), and liver enzyme tests for monitoring the health of patients been treated with multiple medications for HIV and/or tuberculosis that can cause hepatotoxicity. However, there are constraints …

Campus Climate Feedback 2015-2016 Action Plan, Armstrong State University

Armstrong Administration & Governance: Campus Climate Assessment (Archived)

No abstract provided.

Extensional Flow Blending Of Immiscible Polymers With Nanoparticle Stabilization, Matthew S. Thompson

Graduate Theses, Dissertations, and Problem Reports (ETD)

Polymer blending facilitates the combination of the attractive attributes of two or more polymers while compensating for the unfavorable ones. Most polymers are thermodynamically incompatible with one another, and their blending yields a two-phase microstructure. This morphology generally determines the mechanical and rheological properties of the blend system which then determine its applications. Morphology development typically involves deformation of the dispersed phase followed by drop breakup. However, drop coalescence competes with this process, and ultimately a balance must be reached between these two competing processes. Extensional flow fields are known to promote drop breakup and are especially important for blends …

The Effects Of Overprotective Parenting On Academic Self-Esteem: The Moderating Role Of Teachers, Brittany R. Valdez

Graduate Theses, Dissertations, and Problem Reports (ETD)

Overprotective parenting, or "helicopter parenting" as it is known in the media, is characterized by high levels of behavioral and psychological control, and has been found by previous empirical studies to be linked to several maladaptive child outcomes (Wood, McLeod, Sigman, Hwang, & Chu, 2003). These outcomes include increased levels of anxiety, depression (Bayer, Sanson, & Hemphill, 2006; LeMoyne & Buchanan, 2011; Schiffrin, Liss, Miles-McLean, Geary, & Erchull 2013), and shyness (Bayer, et al., 2006; Rubin, Coplan, & Bowker, 2009) as well as decreased academic outcomes (Bernstein & Triger, 2010; Padilla-Walker & Nelson, 2012). However, much of the research regarding …

The Effectiveness Of Diabetic Shared Medical Appointments To Improve Access And Outcomes, Amanda P. Wakim

Graduate Theses, Dissertations, and Problem Reports (ETD)

Diabetes in Appalachia is a health problem with escalating incidence and cost. The increased aging population and inadequate healthy life choices are main contributors to the diabetes epidemic. As the incidence of diabetes increases, the current one-to-one, patient-to-provider health care delivery system is insufficient to meet the needs of persons with diabetes. Furthermore, as the prevalence of diabetes increases, the access to endocrinologists in northern West Virginia becomes more limited. Increased incidence and decreased access results in poor health outcomes, increased medical costs, and patient and provider dissatisfaction with the health care system. The shared medical appointment (SMA) is an …

Perceptions Of The Bereaved: Attributions, Emotions, And Prosocial Behavior, Christine Weir

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study explored a new application of Weiner's Attributional Model to suicide bereavement, and how friends and coworkers respond in their emotions and prosocial behavior. This is a comprehensive theoretical model addressing how people respond to negative events occurring in the lives of others. Its premise is the influence of attributions on the behavior, affect, and cognitive processes of the helper. The model's broad underpinnings are that attributions for challenging behavior can in turn produce a crucial effect on helping behavior. Previous qualitative research on suicide survivors has suggested that attitudes and beliefs towards suicide survivors by those in the …

The Role Of West Virginia University In The Economic Development Of West Virginia: A General Equilibrium Approach, Priyanjali Sinha

Graduate Theses, Dissertations, and Problem Reports (ETD)

Universities, industries and government are major institutions and play an important role in local economic growth and development. They often work collectively in achieving these goals. While the role of institutions in economic development is well-founded in the literature, a university's strategic role as an institution to encourage local area development is only now being recognized. The existing literature recognizes the spillover effect of mainly university research on local industrial productivity and innovations at the national level. The impact of various university activities on numerous other local economic development indicators like per capita income, poverty, school enrollments etc., at county …

Camas, Winter 2016-2017

Camas

Terrain I Knew / Seth Kantner -- Passengers / Terri Nichols -- No Meat / Gibson Collins -- The Summeriest Concert Ever / Brian Doyle -- It's About Being Lost / Mary Pauline Lowry -- Hunting Geese / Sarah Rau Peterson -- Road Trance / Kevin Scott Chess -- A Map of Vaughn, New Mexico / Jeffery Alfier -- We Must Not / Mackenzie Cole -- Of Elwha, Kootenai / Sam Olson -- Road Story / Abby Chew -- Global Perspective / Tom Versteeg -- Ice Out / Noelle Sullivan -- Red Wings / Tom Versteeg -- Ice Frogs / …

Family Therapy In Outdoor Behavioral Healthcare: Current Practices And Future Possibilities, Anita R. Tucker, Mark A. Widmer, Troy Faddis, Bryan Randolph, Michael Gass

Faculty Publications

This paper highlights the role of the family in the treatment of youth who attend Outdoor Behavioral Healthcare (OBH) programs. It discusses the history of OBH, provides a critical overview of the research on the impact of OBH programs on family functioning, and discusses the importance of increased intentional integration of family therapy into OBH settings. To show this integration, this study presents a case study that highlights the role of the family, as well as the home family therapist throughout the phase of OBH treatment. Areas for future esearch are provided as well as suggestions for the increased utilization …

A New Role In Nursing: Unit Based Manager, Patient Safety And Quality, Susan Aguilera, Rosie Rodriguez-Henderson, Hollie Gow

All Publications

No abstract provided.

In The Pursuit Of Happiness All Family Leisure Is Not Equal, Karen K. Melton, Ramon Zabriskie

Faculty Publications

In the context of family leisure, individuals are more likely to achieve happiness when recreating with their families in predictable activities and in familiar environments. This hypothesis was tested by comparing three models predicting individual happiness. The three models were grounded in distinct frameworks of family leisure incongruity: (a) the null model – all family leisure is equal; (b) activity incongruity model – familiar versus unfamiliar family activities; and (c) location incongruity model – indoor-home, outdoor-home, community, and beyond the community. Analyses used a sample of 1502 individuals in 751 families from the U.K. Models were assessed using multi-level modelling. …

Assessment Of Clarias Gariepinus As A Biological Control Agent Against Mosquito Larvae, Buze Chala, Berhanu Erko, Abebe Animut, Abraham Degarege, Beyene Petros

Journal Articles: Epidemiology

BACKGROUND: The emergence and spread of insecticide resistant mosquitoes renewed interest in investigating the use of larvivorous fish as a biological control agent. The potential of Clarias gariepinus fish in controlling Anopheles arabiensis and culicine larvae was assessed under laboratory and semi-field conditions.

RESULTS: Small size (15-20 cm) C. gariepinus fish consumed greater number of mosquito larvae than the large size fish (25-40 cm) in the multivariate regression model (β = 13.36, 95 % CI = 4.57, 22.15). The Anopheles larvae consumed was greater in number than the culicines larvae consumed by the fish (β = 12.10, 95 % CI …

Plasmodium Falciparum And Soil-Transmitted Helminth Co-Infections Among Children In Sub-Saharan Africa: A Systematic Review And Meta-Analysis, Abraham Degarege, Emir Veledar, Dawit Degarege, Berhanu Erko, Mathieu Nacher, Purnima Madhivanan

Journal Articles: Epidemiology

BACKGROUND: The epidemiology of soil-transmitted helminth (STH) and Plasmodium co-infections need better understanding. The findings of the individual studies are inconclusive. A systematic review was conducted to synthesize evidence on the association of STH infection with the prevalence and density of Plasmodium falciparum infection, and its effect on anaemia among children in sub-Saharan Africa (SSA).

METHODS: Relevant studies published before March 6, 2015 were identified by searching Medline (via Pubmed), Embase, Cochrane Library and CINAHL without any language restriction. Studies on P. falciparum and STH co-infection among children in SSA except for case studies were included in this study. Studies …

Keeping The Desert At Bay: Adapting California Water Management To Climate Change, Paul Pearah

Law Student Scholarship

No abstract provided.

Reasonable Royalty For Patent Infringement Of Non-Direct Revenue Producing Products, James Young Hurt

Law Student Scholarship

No abstract provided.

Twenty-First Century Regression: The Disparate Impact Of Hiv Transmission Laws On Gay Men, Siobhán Elizabeth Stade Murillo

Law Student Scholarship

No abstract provided.

Abandoning The Status Quo: Towards Uniform Application Of Special Immigrant Juvenile Status, Gregory E Catangay

Law Student Scholarship

No abstract provided.

Recent Publications, Editorial Office

Contemporary Aesthetics (Journal Archive)

No abstract provided.

Do Religious Exemptions Save?, Maimon Schwarzschild

Faculty Scholarship

No abstract provided.

Clones In The Mba Classroom: Understanding The Relationship Between Culture And Mba Students’ Attitudes Toward Socially Responsible Business Leadership: A Mixed Methods Cross-National Study, Juan F. Roche

Dissertations

Recurrent corporate scandals have underscored the need for business leaders, the majority of whom were trained in business schools, to address tradeoffs between the interests of investors and those who serve the common good as an expression of socially responsible business leadership (SRBL). This study offers an integrated corporate social responsibility model (ICSRM), which displays the factors that scholarly research suggests promote and hinder corporate social responsibility (CSR) practice. However, because the CSR concept originated in the United States and the American business school model is replicated across the globe, most theories that support this conceptual framework were developed through …