Digital Commons Network^™

Social Media And Prosumerism: Implications For Sport Marketing Research, James Santomier, Patricia Hogan

WCBT Faculty Publications

Social media arid the techniques and processes related to marketing using social media are changing at an incredible rate and will require continual monitoring for those involved in-social media research. As such, we identified the need for sport marketing researchers who are abductive thinkers who can design, combine and use innovative research methodologies as stimulated by the continually evolving technology. Ultimately, however, research prospects related to social media and sport marketing are vast for scholars and marketing professionals alike, and are replete with opportunities for designing new research methodologies.

The Not-So-Artful Dodger: The Mccourt-Selig Battle And The Powers Of The Commissioner Of Baseball, Matthew L. Winkel

Cardozo Arts & Entertainment Law Journal

No abstract provided.

The Effects Of An Intervention That Includes In-Class Coaching On Preschool Teachers And Children, Amber K. Oliveira

UNF Graduate Theses and Dissertations

The impact of high quality early learning experiences on a child's development is profound. Teacher quality has been deemed an important predictor of classroom quality, but currently teachers in Voluntary Prekindergarten (VPK) in the state of Florida are required to meet minimal training requirements. The purpose of this study was to examine an intervention including in-class coaching as a means of professional development to better prepare preschool teachers. The present study included and examination of the changes in environmental quality, child outcomes, and teacher perceptions after the intervention. Scores obtained were compared before and after the intervention. A two-tailed t-test …

Early Literacy Practices And Beliefs About Education Among Hispanic Families In Jacksonville, Florida, Maira Luz Martelo

UNF Graduate Theses and Dissertations

Hispanic children in the United States are more likely to fall behind in several literacy measures even before they enroll in prekindergarten programs. There are some structural and non-structural factors that have a direct impact on Hispanic children’s early literacy skills. Among the non-structural factors this mixed-method study explored Hispanic caregivers’ beliefs about education as well as their literacy practices at home.

The study compared two groups: diverse Hispanic caregivers with 4-year-old children enrolled in the Voluntary Prekindergarten Program (VPK) and diverse Hispanic caregivers whose 4-year-old children were not enrolled in VPK. A total of 125 diverse Hispanic caregivers responded …

The Influence Of Communication Strategies On Charitable Races, Vicky Jean Daniels

Communication & Leadership Dissertations and Theses

Charitable races are happening all over the United States. These races are a competitive way for charities to receive funds to help support their causes. However, not all charity athletic events and races are promoted equally. This success or lack thereof is in part due to how the events’ messages are communicated and perceived by potential attendees. This study interviewed experts in the field of marketing charitable events, and surveyed participants of charitable events to see what communication strategies most influenced their decisions to attend. The study highlighted the Rock ‘n’ Roll Marathon series, which has been very successful for …

2013-2014 Undergraduate Catalog, Morehead State University

Morehead State Catalog Archive

2013-2014 undergraduate catalog for Morehead State University.

Undergraduate Sport Management Students' Perceptions Of Leadership Behaviors Through Service Learning: A Quantitative, Quasi-Experimental Study, Bryan Romsa

All Graduate Theses, Dissertations, and Other Capstone Projects

This quantitative, quasi-experimental study examined the effectiveness of a service learning activity on the perceived leadership behaviors of sport management undergraduate students at a mid-sized, Midwestern, public university. The participants in the study were 74 undergraduate students who were enrolled in four undergraduate sport management courses. The first research question analyzed how a service learning experience affects the self-reported perceptions of leadership behavior in sport management undergraduate students. The findings indicated that the students who participated in a service learning activity (experiential group) self-reported a decrease in all five leadership practices. The second research question asked how not having a …

Does International Recruiting Make Sense In The Missouri Valley Conference?, Natalie Johnson

Honors Program Theses

The primary purpose of this research study is to examine the prevalence and effects of international recruiting on team performance of women’s swim and dive teams in the Missouri Valley Conference. This research will evaluate the issues that influence coaches’ and athletes’ decisions to recruit or compete internationally, including evaluating the strength of in-state and regional recruitment pools, athlete retention rates by geographic region, and the correlation between the number of Top 8 finishes to the number of Top 8 finishers by region.

Program Evaluation In The Nonprofit Sector : An Exploratory Study Of Leaders' Perceptions, Gail A. Patin

UNF Graduate Theses and Dissertations

The purpose of the study was to understand the role of and capacity for program evaluation from the perspectives of leaders in the Northeast Florida nonprofit sector. The study was a two-phased qualitative design and had three research questions related to the role of program evaluation, the capacity for program evaluation, and the influence of the relationship between providers and funders on these efforts. The first phase was a nominal group process using the Delphi survey method. The second phase involved in-depth interviews. Study participants were chosen based on specific criteria.

The Delphi phase had four rounds of surveys. Findings …

Cupola, 2013, Western New England University

Yearbooks

Western New England University was founded in 1919 as the Springfield Division of Northeastern University. The senior yearbooks bore the name of Northeastern University in some way until 1953. The yearbook was given its present day title, The Cupola, in 1961. Yearbooks contain photos of graduating seniors, campus events, student clubs and organizations, faculty and staff, athletic teams and events, and other memorable occasions from the academic year.

Examining Articulatory Kinematics Using Diadochokinesis In Concussed And Non-Concussed Individuals, Lindsay Deann Dolan

Open Access Theses & Dissertations

ABSTRACT

Cognitive and communicative deficits associated with traumatic brain injury are an active area of research. However, no research to date has reported on the functionality of motor speech following a concussion. A common tool used to evaluate the motor speech status of potentially impaired individuals is the measurement of the diadochokinetic speech rate. The purpose of this study is to investigate diadochokinetic speech rates in individuals who experience a sports-related concussion. Determining the nature and extent of motor speech involvement post concussion will contribute to the diagnosis, prognosis, and management of recovery. The present investigation will determine; (i) if …

2013 Acropolis, Whittier College

Acropolis (Yearbook)

2013 Acropolis yearbook for Whittier College.

An Analysis Of The Possibilities Of Applying The North American Management Model To Most Large-Scale Sports Facilities In China, Xi Li

Theses and Dissertations

As more and more international mega events such as the 2008 Beijing Olympic Games, Universiade Shenzhen 2011,the 2010 Guangzhou Asian Games as well as the China National Sports Games take place in different cities, a lot of large-scale sports facilities have been built in China. However, over a long period of time, these large-scale sports facilities struggle with several operational and maintenance problems, such as high maintenance fees, design defects, low use of efficiency, single functionality and management challenges. This situation did not change until a group of North American facilities management companies came to China in the last few …

Responding To Tripadvisor: How Hotel Responses To Negative Online Reviews Effect Hotel Image, Intent To Stay, And Intent To Return, Tiffany Avant

Theses and Dissertations

Online guest reviews have become an important facet of consideration when guests decide on a hotel. Similarly, research has been done that shows a correlation between guest satisfaction and hotel responses to online reviews. However, little research has been done to show specifically how hotel management responses to comments posted on online review sites such as Tripadvisor influence guest intent to stay. This study will investigate how guest perception of hotel image, guest intent to stay, and guest intent to return are impacted by hotel responses to negative online feedback. The data reveals that providing a service recovery response to …

Social Media, A New Revolution In The Field Of Marketing: The Effect Of Information Sharing, Peer Pressure, Entertainment And Emotional Connection On The Attitude Towards The Brand And In Turn The Purchase Intention From The Brand, Sradha Narendra Sheth

Theses and Dissertations

Social Media has today become one of the fastest and strongest networking and communication tools. Companies realizing the importance of this new marketing revolution have also ventured into the world of social media. Thus, the purpose of this study is to examine the effect of social media marketing on user's attitude towards the brand present on social media and their purchase intentions from the brand. The relevance of this study will provide great insights to retailers with regard to using multiple social media sites and their features to successfully market their products, retain and grow their customer base.

Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions, Pei Zhang

Theses and Dissertations

This study examines long-haul Chinese outbound tourists' shopping intentions using the planned behavior approach. Attitude of product and store attributes, subjective norms of co-workers are found to significantly predict shopping intentions of respondents during their overseas trips. Further, behavioral beliefs and the corresponding outcome evaluation of product and store attributes lead to the formation of attitude. Normative beliefs of co-workers, motivation to comply with co-workers, and the interaction between them significantly influence respondents' subjective norms on overseas tourism shopping. Control beliefs, power of control beliefs, and the interaction between them predict respondents' perceived behavioral control on overseas tourism shopping. Both …

Catalog 2013-2014, University Of North Florida

UNF Course Catalogs

No abstract provided.

Gvsu Undergraduate And Graduate Catalog, 2013-2014, Grand Valley State University

Course Catalogs, 1963 - Current

Grand Valley State University 2013-2014 undergraduate and/or graduate course catalog published annually to provide students with information and guidance for enrollment.

An Examination Of The Segmentation Typologies Articulated In The Spectator And Participation Sports Marketing Literature, Sam Fullerton, Tammy Mccullough, Carol L. Bruneau

AMTP Proceedings 2013

With the emergence of sports marketing as an important business discipline, a number of segmentation studies have focused on either the spectator sports market or the participation sports market. Regarding spectator sports, most of the previous studies have focused on individual sports entities such as a team, a league, a sport, or an event. The majority of the segmentation studies on participation sports have also assumed a narrow perspective by developing typologies for a specific activity such as golf. The current research assesses the efforts designed to segment the aggregate spectator sports market irrespective of the sport being watched and …

Soccer Marketing In The United States, Brian Crow, Dennis Phillips, Dallas Branch, Greg Hutton

AMTP Proceedings 2013

Soccer is continuing to grow in popularity in the United States. According to the U.S. Soccer Federation, there are more than 4 million players in the US, more than double the number in 1990 (Belson, 2010). The Sports and Fitness Industry Association (formerly SGMA) has found that total participation in soccer had increased nearly 3% annually in 2011 (Physical Activity Council, 2011). According to another SFIA study, however, a shortage of facilities and emphasis on tournament and showcase events may result in potential future downturn in participation (Athletic Business, 2012). There is also a shifting emphasis from tournament and showcase …

Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park, Christopher L. Moore, Andrew J. Mowen, Benjamin D. Hickerson

Global Sport Business Journal

Corporate sponsorships are vital to the success of minor league sport businesses. As competition for sponsorships intensifies in these venues, there is a need for minor league sports to demonstrate a return on the sponsorship investment based on fan purchase intentions and behaviors. Prior research has identified fan involvement, goodwill, and sponsor attitudes as key predictors of fan purchase intentions. However, the potential of image transfer suggests that attitudes toward sport properties might also shape purchase intentions. This study replicates and extends prior sport sponsorship research by assessing the contribution of these constructs to fan purchase intentions at a Minor …

The Effects Of Gender On Perceptions Of Team Twitter Feeds, Galen Clavio, Patrick Walsh, Pat Coyle

Global Sport Business Journal

As social media use by professional sport teams continues to grow, understanding who is using these outlets is crucial in order to best communicate with users. What has yet to be thoroughly examined is gender differences in usage of team Twitter feeds. By surveying fans from a variety of teams, this study examined gender differences in ratings of informational, commercial, and social interactions with the team’s Twitter feed, along with examining any demographic differences and usage of social-media enabled smartphones. Contrary to what previous research on sport media consumption would suggest, females rated nearly all Twitter functions at higher levels …

Creating Value At A Free Sporting Event: More Than Price, Todd Hall, Charles Jones

Global Sport Business Journal

In an environment where intercollegiate athletic directors are increasingly dealing with pressure to increase revenues, identifying and capitalizing on new sources of revenue can provide an unexpected benefit. However, when tradition dictates that spectators enter sport competitions free of charge, administrators must carefully weigh the outcomes of generating additional revenue against alienating fans who have come to expect certain levels of access to sporting events. Multiattribute theory (Ajzen & Fishbein, 1980) states that products and services are often comprised of many features or attributes making them more, or less desirable. In this study, a self-explicated conjoint analysis was employed to …

Exploring The Relationship Between Student-Athletes, Occupational Engagement, And Vocational Identity, Lacole Mcpherson

Global Sport Business Journal

Athletic departments in Football Bowl Subdivision (FBS) universities provide academic support services to student-athletes. Even though student-athletes receive career assistance from academic counselors, some studies have found they are behind non-athletes in career development. This study examines the relationship between athletic identity and career identity in student-athletes in comparison with non-athletes, between genders of student-athletes, and between earlier and later years in college for student-athletes using multiple instruments: Athletic Identity Measurement Scale; Vocational Identity Scale of the My Vocational Situation; and the Occupational Engagement Scale-Student. Using responses from 109 student-athletes and 277 non-athletes, this study found that no relationship existed …

Academic To Consultant: A Pilot Study On Sport Marketing Research, Windy Dees, Warren Whisenant, Brenda Pitts

Global Sport Business Journal

The purpose of this pilot study was to determine the level of consultancy currently taking place between Sport Management faculty and their respective athletic departments. The subjects of the study were Directors of Marketing of athletic departments within universities that offer Sport Management programs (N=201). A list of universities offering Sport Management programs in the United States was retrieved from the North American Society for Sport Management (NASSM) website. A link to an online survey was distributed to the Directors of Marketing via e-mail. Fifty-four useable responses were received for a response rate of 27%. Results of the pilot study, …

2013 Global Sport Business Association Conference Abstracts, Gsbj

Global Sport Business Journal

No abstract provided.

2013 Georgia Southern University Women's Soccer Roster, Georgia Southern University

Women's Soccer Records

• 2013 Women's Soccer Roster

2012-2013 Georgia Southern University Women's Basketball Media Guide, Georgia Southern University

Women's Basketball Records

• Georgia Southern Women's Basketball 2012-13 Media Guide Make Tradition

Georgia Southern Magazine, Georgia Southern University

Georgia Southern Magazine

• Campus Growth
• An Evening with Laura Bush
• 'Sprung up from Sandy Earth'
• China's Roses
• Tee Time
• Learning to Overcome

2013 Spring Commencement, Georgia Southern University

Commencement Programs

No abstract provided.