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Commencement 2012, Sacred Heart University

Commencement Programs

Program for the Graduate and Undergraduate ceremonies held May 12-13 2012.

Factors Influencing Men’S Basketball Season Ticket Purchase, Jennifer Y. Mak, Steve Chen

Management Faculty Research

This study explored the men's basketball season ticket consumption behavior and identified the differences among marital status and those who brought children to the game. Using survey methodology, statistical analysis reveals that entertainment, sport involvement, team identification, and game attractiveness, are keys factors influencing men's basketball season ticket consumption. Married persons appreciate team identification and entertainment more than non-married individuals. Practical managerial implications and marketing-strategy suggestions are also included.

Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers

Renée Crown University Honors Thesis Projects - All

In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the relative strength of the brands …

Eastern, Spring/Summer 2012, Eastern Washington University. Division Of University Relations.

Alumni Publications

This issue contains articles about: 2012 Alumni Awards Gala debuts, honors EWU graduates who reflect qualities and commitment of the university, award winners were Gordon Budke, Libby Hein, Lance Kissler, Brigadier General Gary Volesky, Spokane Teachers Credit Union, and Travis Denton, PHD, and Rewarding Service, Gilbert Family gives back to Eastern through John Gilbert Family Veterans Scholarship, and Picture Perfect, EWU photo contest winners are Tom Peacock, Doug Kelly, and Brenda Hall-Howe, and Monster Success, Ken Hudgens drives Feld Motor Sports, a multi-million dollar entertainment conglomerate as Chief Operating Officer

2012 Baccalaureate & Graduate Commencement, Lindenwood University

Commencement Programs

Lindenwood University Commencement program.

Predicting Expenditure Patterns Based On Motivations To Travel For Active Sport Tourists, Chris Brown

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study continued the line of research into general tourism motivations and expenditures by further expanding the scope into active sport tourists traveling to participate in a specific sport. In completing this research, a broad range of travel, expenditure, and motivational factors were considered. In addition, multiple regression was utilized to answer the proposed research question in an attempt to achieve a more comprehensive understanding of active sport tourists' motivations for travel and their subsequent expenditures.

Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale, Theodore Byrne Peetz

UNLV Theses, Dissertations, Professional Papers, and Capstones

The use of celebrity athletes as endorsers has become a popular marketing strategy. Celebrity athletes are often used to endorse products because it is believed they positively impact brand attitudes (Friedman & Friedman, 1979; Kamins, et. al., 1989; Till, Stanley, Priluck, 2008) and fostering brand loyalty (Bush, et. al., 2004). In addition, celebrity athletes are used to help a company differentiate their products and build instant name recognition (Henriks, 1996). This dissertation explored factors associated with celebrity endorser effectiveness. The conceptual framework for this study was grounded by the Source Credibility Model (Hovland, Janis, & Kelley, 1953; Hovland & Weiss, …

Student-Athletes & Academic Success: A Comparison Of The Graduation Rates, Gpa And After College Success Of Student-Athletes And Regular Students, Julia Forster

Business/Business Administration

No abstract provided.

A Virtual Tour Of Wku’S Main Campus, Zachary Ryle

Mahurin Honors College Capstone Experience/Thesis Projects

In my WKU Honors College Capstone Experience entitled “A Virtual Tour of WKU’s Main Campus,” my task was to create a virtual tour students across the state, country and even around the world could use to view WKU’s campus without ever setting foot in Bowling Green. Throughout this experience, I filmed myself giving individual tour of over 60 different locations on WKU’s campus, with a total of 72 buildings and locations earning markers on the campus map. This virtual tour was created during the summer of 2011 and was completed by November of that same year. Once completed, Admissions Counselors …

Ipulse: May 2012, Lynn University

Student Newspapers

Issues:

• May 1, 2012
• May 2, 2012
• May 3, 2012
• May 29, 2012

The Role Of Acculturation And Ethnic Identity In Understanding Asians' Sport Consumption Behavior In The United States., Jae-Pil Ha

Electronic Theses and Dissertations

According to the U.S. Census Bureau (2011), ethnic minority populations in the U.S. constituted over one-third (approximately 126 million) of the total U.S. population in 2010 (approximately 300.8 million) (U.S. Census Bureau, 2011). With such rapidly increasing diversity of the U.S. population, sport marketers and researchers have become interested in targeting ethnic minority groups as niche markets to expand their fan bases. While the literature on sport consumption behaviors have solely focused on sociodemographic, individual, and psychographic factors, very limited attention was paid to cultural-related factors, such as acculturation and ethnic identity. Thus, the need to investigate the role of …

Corporate Sponsorship In High School Athletics, Morgan Sherman

Marketing Undergraduate Honors Theses

The purpose of this research is to examine corporate sponsorship of secondary school athletics. With a decrease of funding for school districts and tightening of budgets across the country, secondary schools have utilized a new major resource of income: sponsorship. Throughout the nation high schools are funding many programs, including athletics through the use of corporate sponsorship. Though previous research has concentrated on sponsorship at either the professional or collegiate level, the focus of this research is to further explore the business model of corporate sponsorship in in interscholastic athletics from the viewpoint of the school districts, understand benefits and …

Head Coaching Motivation Of Millennial Generation Female Assistant Coaches, Erin Morris

All Theses

Title IX facilitated an increase in the number of female athletes in the United States. However, the rate of female coaches of women's teams has declined since Title IX's passage in 1972, currently only 43% of women's teams are coached by women. Previous research has explored barriers to coaching for women, but limited research has looked at women's intent to coach. The purpose of this study was to examine what influences millennial generation, Division I Football Bowl Subdivision, female assistant coaches' decision to pursue careers as head coaches.
This study was grounded in feminist standpoint theory as the goal was …

An Analysis Of How National Basketball Association (Nba) Teams Use Social Media, Tariq Ahmad

Dissertations

No abstract provided.

2012 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2012.

Liability For Work Done Where Contract Is Denied: Contractual And Restitutionary Approaches, Man Yip, Yihan Goh

Research Collection Yong Pung How School Of Law

This paper explores the divide between the law of contract and the law of restitution in dealing with the different situations that arise from one party commencing work prior to the conclusion of a formal contract. It argues that contract and unjust enrichment each have a proper role to play in dealing with such cases. First, it argues against a purely contractarian view that such cases should be exclusively resolved by the law of contract, through an implied collateral contract. Such a technique, applied vigorously, would result in nullifying the concept of “essential terms” and an artificial construction of parties …

2012 April 30 - Graduate Council Minutes, College Of Graduate And Continuing Studies, East Tennessee State University

Graduate Council Agendas and Minutes

No abstract provided.

The Bg News April 30, 2012, Bowling Green State University

BG News (Student Newspaper)

The BGSU campus student newspaper. April 30, 2012. Volume 102-Issue 99.

Spring Commencement Ceremonies, University Of North Florida

Commencement Printed Materials

Program for the Spring Commencement ceremonies.

Montana Kaimin, April 27, 2012, Students Of The University Of Montana, Missoula

Montana Kaimin, 1898-present

Student newspaper of the University of Montana, Missoula.

Prospectus, April 25, 2012, Kelsey Hosea, Chanelle Stokes, Burke Stanion, Mark Roughton, Buster Bytes, Parkland Marketing And Public Relations, Nick Washington, Mace Mackiewicz

Prospectus 2012

HISTORY OF PARKLAND'S RENOVATIONS, Parkland's Student Disability Services Finds Ways to Assist Those in Need, Linotype: The Film, How to Not Pay for Mobile Phone Service, Seattle Man Rescues and Relocates Unwanted Trees, What We Should be Asking the Candidates, What do You Plan to do After Going to Parkand?, SNAP and Parkland Nursing Program to Host Art Demonstration, Cobras Spring Cheerleading Tryouts 2012, Summer Camp Music Festival 2012 Preview

Thirty-Six Winthrop Employees Presented With Presidential Citations For Service, Winthrop University

Winthrop News 2012

• Thirty-six Winthrop employees were honored with presidential citations for service to the university and presidential citations for service to the community.
• Pat Graham, who recently retired, received the Mary Spann Richardson Award.
• David Vawter, assistant professor in counseling, leadership and educational studies, received the Faculty Student Life Award.

04-24-2012 Swosu Spring Semester Graduates Announced, Southwestern Oklahoma State University

THE BARK ARCHIVE 2012

Approximately 526 students from Southwestern Oklahoma State University at Weatherford will complete requirements for bachelor’s, master’s or doctoral degrees after the 2012 spring semester.

April 24, 2012 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

How Ioc’S Pound Sees Anti-Doping, Marketing Efforts Evolving, Rick Burton, Norm O'Relly

Sport Management - All Scholarship

No abstract provided.

The Look Of The Line: An Empirical Investigation Of The Impacts Of Facial Symmetry On Salary Levels Of Offensive Linemen In The Nfl, Kristen Wampole

Business and Economics Honors Papers

Evaluation of a professional athlete's performance for the purposes of compensation determination is difficult, especially when decision making may not follow the expected "instrumental rationality." This paper will look to examine the factors, both productive and non-productive, impacting an Offensive Lineman's salary in the NFL. The purpose of this study is to determine whether an offensive lineman's salary is based on productive characteristics adhering to instrumental rationality, or whether the influence of non-productive characteristics influence salary as ultimately determined by team management. Results indicate that players within the tackle position with earning salaries in the seventy-fifth percentile gain additional benefits …

Summitt, Richard C. Crepeau

On Sport and Society

From across the nation, from the world of basketball and the world of sport, the reaction to Pat Summitt relinquishing her position as head basketball coach at the University of Tennessee has been overwhelming in praise, admiration, and volume. Those who played for Summitt talked of the tremendous impact that she had on their lives, praising her as a coach and human being, often referring to her as a mother-figure. Those who knew her in other capacities talked about her strength in the face of adversity. This quality distinguished Pat Summitt throughout her career and not just in the past …

Crusader, April 20, 2012, College Of The Holy Cross

Student Newspapers

The student newspaper for the College of the Holy Cross in Worcester, Massachusetts. Articles include coverage of campus events and issues, sports, editorials and special features.

Meeting Minutes, Wku University Senate

Faculty Senate

Meeting regarding athletic contracts, Kentucky Museum, action plans, curriculum committee, course equivalency, Colonnade Plan, health insurance fund, wellness coordinator and elections.

The George-Anne, Georgia Southern University

The George-Anne

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