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Articles 25021 - 25050 of 28140
Full-Text Articles in Entire DC Network
Jour 3324: Advertising Copywriting/Layout (Syllabus), R. Spielberger
Jour 3324: Advertising Copywriting/Layout (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault
Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3410: Public Relations Research (Syllabus), Deborah Townsend
Jour 3410: Public Relations Research (Syllabus), Deborah Townsend
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting.
Jour 3421: Public Relations Writing (Syllabus), Erin Willis
Jour 3421: Public Relations Writing (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller
Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell
Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3900: Visual Media (Syllabus), Lana Sumpter
Jour 3900: Visual Media (Syllabus), Lana Sumpter
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Media (Syllabus), Jason R. Terrell
Jour 3900: Visual Media (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Media (Syllabus), Andrew A. Smith
Jour 3900: Visual Media (Syllabus), Andrew A. Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120/6120: Advanced Reporting (Syllabus), Otis L. Sanford
Jour 4120/6120: Advanced Reporting (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 3900: Visual Media (Syllabus), Jin Yang
Jour 3900: Visual Media (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach
Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Jour 4327: Media Planning (Syllabus), Sandra H. Utt
Jour 4327: Media Planning (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Jour 4420: Public Relations Case Study (Syllabus), Erin Willis
Jour 4420: Public Relations Case Study (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.
Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault
Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang
Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of interactive news story for web using Flash and its ActionScript; integrating writing, reporting, designing and presenting audio, video, slideshows elements in production of multimedia story
Jour 4629: Tv News Writing/Reporting (Syllabus), Lurene Kelley
Jour 4629: Tv News Writing/Reporting (Syllabus), Lurene Kelley
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Jour 4639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor
Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach
Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Major events, stories, personalities, and issues shaping development of mass communication with special emphasis on the history of American journalism, from advent of printing to the age of the Internet.
Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith
Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.
Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley
Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley
Journalism and Strategic Media Syllabi Archive
Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.
Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach
Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.