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2010

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A Qualitative Approach To Understanding Audience's Perceptions Of Creativity In Online Advertising, Andrew Mcstay Jan 2010

A Qualitative Approach To Understanding Audience's Perceptions Of Creativity In Online Advertising, Andrew Mcstay

The Qualitative Report

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising - a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews and ethnographic online interviews across 41 participants. My starting point is a critique of the most comprehensive conceptual intervention in the area of advertising creativity - Smith and Yang's (2004) typology of "relevance" and "divergence". I assess to what extent this typology emerges from my participants' data. Two key features of relevance - contextual …

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A Case Of One Professor's Teaching And Use Of Nature Of Science In An Introductory Chemistry Course, Mehmet Karakas Jan 2010

A Case Of One Professor's Teaching And Use Of Nature Of Science In An Introductory Chemistry Course, Mehmet Karakas

The Qualitative Report

In this article I provide a qualitative analysis of one faculty's teaching and answer the following research question: How does one chemistry professor who teaches introductory science incorporate aspects of the nature of science (NOS) into his course? This study concentrates on a single case in one private higher institution in the Northeastern United States. The participant's teaching style is presented through a combined presentation of interviews, classroom observations, and classroom activities. Six main themes emerged from the field notes in the areas of teacher actions, student teacher interactions, start of the lecture, incorporating NOS language in instruction, class size, …

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Theoretical Versus Grass-Roots Development Of A Community Partnership, Socorro Escandón Jan 2010

Theoretical Versus Grass-Roots Development Of A Community Partnership, Socorro Escandón

The Qualitative Report

The purpose of this qualitative study was to examine Bracht, Kingbury, and Rissel's five-stage community development model as applied to a grass-roots community action group. The sample consisted of low-income, predominantly Hispanic women in a community action group in a Southwestern barrio, some of whom were experiencing domestic violence. The community group organizer was interviewed, and a content analytic table was constructed. Results showed that the community group's efforts would have benefited from a theoretically organized approach. The window of opportunity continues to be open for community development researchers to offer theoretical assistance to groups that are forming and to …

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Incorporating Mythic And Interpretive Analysis In The Investigation Of Hearing Loss On The Family Farm, Mark Meister, Theresa Hest, Ann Burnett Jan 2010

Incorporating Mythic And Interpretive Analysis In The Investigation Of Hearing Loss On The Family Farm, Mark Meister, Theresa Hest, Ann Burnett

The Qualitative Report

Despite knowing about the dangers of hearing loss, farmers typically choose not to protect their hearing. Examining the myth of farm life, this study aims to discern whether rhetorical myths influence farmers' decisions to wear hearing protection. Researchers conducted 40 interviews with farmers regarding farm life and hearing loss. Results suggest that farmers typically do not use hearing protection; their answers reflect the myths of sacrifice and safety. Analysis demonstrates that knowledge of the relationship between myth and practice should impact future attempts to change farmers' behaviors

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Arts Voices: Middle School Students And The Relationships Of The Arts To Their Motivation And Self-Efficacy, Heather Moorefield-Lang Jan 2010

Arts Voices: Middle School Students And The Relationships Of The Arts To Their Motivation And Self-Efficacy, Heather Moorefield-Lang

The Qualitative Report

This study explores the question "Does arts education have a relationship to eighth-grade rural middle school students' motivation and self-efficacy?" Student questionnaires, focus-group interviews, and follow-up interviews were data collection methods used with 92 eighth-grade middle school students. Strong emphasis was placed on gathering personal narratives, comments, and opinions directly from the students. Content analysis was used to analyze the student interviews. Middle school students felt that there were both positive and negative relationships between their arts education classes and their motivation and self-efficacy. The students in this study had much to share on the arts courses offered in their …

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Geographic Distribution Of Natural And Anthropogenic Noise In Selected Grand Forks Parks, Erin A. Pederson Jan 2010

Geographic Distribution Of Natural And Anthropogenic Noise In Selected Grand Forks Parks, Erin A. Pederson

Theses and Dissertations

No abstract provided.

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Integration Of Geospatial Technologies Into K-12 Curriculum, Donna L. Goldstein Jan 2010

Integration Of Geospatial Technologies Into K-12 Curriculum, Donna L. Goldstein

Electronic Theses and Dissertations 2010 - 2019

The purpose of this study was to explore outcomes of a GIS/GPS integration process: to (a) examine student responses to GIS and GPS inclusion in their curriculum, (b) determine whether a relationship exists between inclusion of GIS into existing K-12 curriculum and student achievement, (c) examine the effectiveness of GIS professional development for teachers, and (d) evaluate teacher perceptions of the value of integrating GIS into their existing curricula. This study was quantitative and quasi-experimental in design. The samples consisted of 1,425 students from one middle school and 62 teachers from Palm Beach County School District. Two instruments were used …

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Online Disclosure: An Analysis Of Egyptian Listed Companies, Aa El-Masry, A Elsayed, I Elbeltagi Jan 2010

Online Disclosure: An Analysis Of Egyptian Listed Companies, Aa El-Masry, A Elsayed, I Elbeltagi

Plymouth Business School

The internet becomes a very useful information disclosure tool in the recent years. Many corporations begin to disseminate their information on their websites to support the different needs of their stakeholders. Internet financial reporting has unique characteristics. These include, the ability to disseminate the information to wide audience on more timely basis and using different types of information format such as (hypertext, multiple file format (PDF, HTML) and using multimedia). As the internet financial reporting practices are voluntary, many companies can improve their disclosure with both the content and presentation of the disclosed information. Consequently, many studies in developed countries …

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Some Will Pay For What Others Will Pay To Avoid): Vernacular Typography And Popular Culture: Part Of Portfolio Kurl Up N Dye, I Rae Jan 2010

Some Will Pay For What Others Will Pay To Avoid): Vernacular Typography And Popular Culture: Part Of Portfolio Kurl Up N Dye, I Rae

School of Art, Design and Architecture

No abstract provided.

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The Experience Of Students Who Identify As Jewish And Greek : Influences On Spiritual Development, Alexandra D. Froehlich Jan 2010

The Experience Of Students Who Identify As Jewish And Greek : Influences On Spiritual Development, Alexandra D. Froehlich

University of the Pacific Theses and Dissertations

Seven percent of the national four year college population is involved in Greek Life (Microsoft Encarta Online Encyclopedia, 2008, ~5) with over sixty percent on some campuses (Finkel, 201 0). An often unexamined aspect of collegiate learning pertaining to this context is students' spiritual development, yet this is a vital part of a student's life throughout college and critical to whole student learning (Love & Talbot, 2005). Students report a high level of interest in spiritual activities while struggling with existential questions on a regular basis (Higher Education Research Institute, 2003). Most social fraternities and sororities embrace Christian ideals, making …

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Bio-Informatics Analysis Of A Gene Co-Expression Module In Adipose Tissue Containing The Diet-Responsive Gene Nnat., X Li.X, Pa Thomason, Dj Withers, J Scott Jan 2010

Bio-Informatics Analysis Of A Gene Co-Expression Module In Adipose Tissue Containing The Diet-Responsive Gene Nnat., X Li.X, Pa Thomason, Dj Withers, J Scott

Peninsula Medical School

Obesity causes insulin resistance in target tissues - skeletal muscle, adipose tissue, liver and the brain. Insulin resistance predisposes to type-2 diabetes (T2D) and cardiovascular disease (CVD). Adipose tissue inflammation is an essential characteristic of obesity and insulin resistance. Neuronatin (Nnat) expression has been found to be altered in a number of conditions related to inflammatory or metabolic disturbance, but its physiological roles and regulatory mechanisms in adipose tissue, brain, pancreatic islets and other tissues are not understood.

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