Digital Commons Network^™

A Comparison Of American And Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers, Alan D. Schaefer, R. Stephen Parker, John L. Kent

Journal of Applied Sport Management

China is home to one of the fastest growing sport industries in the world (Yang, Sparks, & Li, 2008). To reach this market, international marketers are increasingly turning to athlete celebrity endorsers (ACEs) (Tschang, 2009). However, little is known about Chinese consumers’ receptiveness to this strategy. The purpose of this study is to test for differences between Chinese and U.S. consumers’ general attitudes towards ACEs. Results from a classroom administered survey of 147 college students in the U.S. and China provide insight into how consumers in those two nations differ in their responsiveness to ACEs.

Memory For Melodies, Andrea R. Halpern, James C. Bartlett

Faculty Contributions to Books

No abstract provided.

Kittens In The Oven: Race Relations, Traumatic Memory, And The Search For Identity In Julia Alvarez’S How The García Girls Lost Their Accents, Natalie Carter

Scholarship and Professional Work - LAS

The search for an ever-elusive home is a thread that runs throughout much literature by authors who have immigrated to the United States. Dominican authors are particularly susceptible to this search for a home because “for many Dominicans, home is synonymous with political and/or economic repression and is all too often a point of departure on a journey of survival” (Bonilla 200). This “journey of survival” is a direct reference to the dictatorship of Rafael Leonidas Trujillo Molina, who controlled the Dominican Republic from 1930-1961. The pain and trauma that Trujillo inflicted upon virtually everyone associated with the Dominican Republic …

Self-Indulgence Is The American Word For Flair, Ania Spyra

Scholarship and Professional Work - LAS

Not available.

Tennessee Folklore Society Bulletin - Volume 66, No. 1 & 2, Tennessee Folklore Society

Tennessee Folklore Society Bulletin

No abstract provided.

Afterword: Disciplinarity And The Future Of Creative Writing Studies, Joseph M. Moxley

English Faculty Publications

No abstract provided.

Wire In The Blood, Crime Drama With A British Flair, Leslie Eliason

OUR Journal: ODU Undergraduate Research Journal

Americans love a good murder – as long as it takes place on television and the perpetrator is apprehended within an hour. Crime dramas are one of the most popular genres of programming available today, a trend that shows no sign of waning. Megan Larson of Media Week wrote in 2004 that eight of the top twenty five shows on network television were crime related. She also noted that the series Law and Order was entering its fifteenth year – quite a feat in the here-today-gone tomorrow world of broadcast television. The most recent Nielsen ratings indicated that seven of …

Remember The Titans, Historical Fact Or Fiction?, Amy S. Tate

OUR Journal: ODU Undergraduate Research Journal

In the late 1990s, screen writer Gregory A. Howard wrote a screen play called Remember the Titans, based on the true story of T.C. Williams High School in Alexandria, Virginia. Jerry Bruckheimer and Walt Disney Pictures bought the script based on the fact that it is a true story, but much of the film‟s content is fictional. Gregory Howard admitted to ESPN writer Jeff Merron that “he made some big assumptions when writing his script” (qtd. in Merron 5). Though the film is not entirely historically accurate, it is successful because it appeals to Americans through its intense emotional …

Law, Economics, And Evolutionary Theory: State Of The Art And Interdisciplinary Perspectives, Peer Zumbansen, Gralf-Peter Calliess

Comparative Research in Law & Political Economy

This paper is the introduction essay to an edited collection entitled “Law, Economics, and Evolutionary Theory”, forthcoming with Edward Elgar. The volume brings together work by legal scholars, economists, historians and sociologists and aims at a critical investigation of the parallel and often competing theoretical architectures of legal and economic governance from an evolutionary perspective. By reconstructing discussions in law over the relationship between legal realism, law & society, and law & economics, and in economics over the merits and prospects of institutional and neo-institutional economics from an evolutionary perspective, the introduction argues that a theory of governance must today …

The Conundrum Of Order: The Concept Of Governance From An Interdisciplinary Perspective, Peer Zumbansen

Comparative Research in Law & Political Economy

The term governance has made an impressive career in a number of disciplines concerned with regulation, order and law. This chapter draws on insights from legal studies, sociology, political science, anthropology, history and geography to paint a multifaceted picture of existing, competing and complementing approaches to the concept of governance. For reasons of space, the chapter can but point to the different variations on a theme, as governance occupies an ambivalent place in past and present discourses on political (or, legal or economic) order and society. It is argued that beyond pointing to crucial phases of methodological and theoretical transformation …

Heroes And Villains: Increasing Fan Involvement In Pursuit Of “The Elusive Fan”, Thomas S. Mueller, John C. Sutherland

Journal of Applied Sport Management

The sport consumption experience apparently facilitates a higher symbolic meaning, indicating a symbolic communicative role in the social psyche of consumers. Involvement with group members in the social (sport) setting appears to influence attendees’ self-concept. Despite a postmodern shift to individuality, Americans still choose to exist within the parameters of collective traditions and within communities of shared interests through the social institution of sport (Bellah, 1985). According to Rein et al. (2006), one of seven vital way sport properties can attract/retain such elusive fans involves heightening their attractions to the properties by emphasizing rivalries, which, in turn, increases fan involvement. …

At The Crossroads Of Learning And Culture : Identifying A Construct For Effective Computer-Assisted Language Learning For English Language Learners, Yun Shaw

Doctoral Dissertations

NA

Brand Analyses Of U.S. Global And Local Brands In India: The Case Of Levi's, Vertica Bhardwaj, Archana Kumar, Youn Kyung Kim

Department of Marketing Faculty Scholarship and Creative Works

This study investigates differences between U.S. global and local brands in the Indian market. Attitudes toward American products and the brand equity of U.S. global and local casual apparel brand in the Indian market are examined. It is postulated that global and local brand influence brand equity, which is composed of brand image, brand awareness, emotional value, perceived quality, brand loyalty, and purchase intention. A total of 411 college students in India participated in the survey. Using repeated measures ANOVA, this study finds that Indian consumers perceive global and local brands differently based on brand equity.

Organizational Safety Culture And Idividual Safety Behavior: A Case Study Of The Turkish National Police Aviation Department, Yildirim Uryan

Electronic Theses and Dissertations

Human related accidents in high-risk industries amount to a significant economic hazard and incur tremendous damages, causing excessive operational costs and loss of life. The aviation industry now observes human-related accidents more frequently than in the past, an upswing attributable to cutting-edge technology usage and the complex systems employed by aviation organizations. Historically, aviation accidents have been attributed to individual unsafe behavior. However, contemporary accident causation models suggest that organizational-level factors influence individual safety performance, as human-related accidents take place in an organizational context. The present study examines the formation of organizational safety culture and influence on individuals' safety behavior …

Identification Of A Nuclear Export Signal In The Catalytic Subunit Of Amp-Activated Protein Kinase, N. Kazgan, Tyisha Williams, L. J. Forsberg, J. E. Brenman

Biology Faculty Research

The metabolic regulator AMP-activated protein kinase (AMPK) maintains cellular homeostasis through regulation of proteins involved in energy-producing and -consuming pathways. Although AMPK phosphorylation targets include cytoplasmic and nuclear proteins, the precise mechanisms that regulate AMPK localization, and thus its access to these substrates, are unclear. We identify highly conserved carboxy-terminal hydrophobic amino acids that function as a leptomycin B–sensitive, CRM1-dependent nuclear export sequence (NES) in the AMPK catalytic subunit (AMPKα). When this sequence is modified AMPKα shows increased nuclear localization via a Ran-dependent import pathway. Cytoplasmic localization can be restored by substituting well-defined snurportin-1 or protein kinase A inhibitor (PKIA) …

Reduced Hamster Usage And Stress In Propagating Leishmania Chagasi Promastigotes Using Cryopreservation And Saphenous Vein Inoculation, Soi Meng Lei, Amanda E. Ramer-Tait, Rebecca R. Dahlin-Laborde, Kathleen Mullin, Jeffrey K. Beetham

Amanda Ramer-Tait Publications

Leishmania chagasi, a causal agent of visceral leishmaniasis, requires passage through lab animals such as hamsters to maintain its virulence. Hamster infection is typically accomplished via cardiac puncture or intraperitoneal injection, procedures accompanied by risks of increased animal stress and death. The use of the hamster model also necessitates a regular supply of infected animals, because L. chagasi parasites newly isolated from an infected hamster can be grown in culture for only several weeks before loss of function/phenotype occurs. In an effort to decrease animal usage and animal stress, experiments were performed to assess a more gentle inoculation …

Worldliness In Out Of The Way Places, Eric Gable

Cultural and Philosophical Inquiry Articles

This paper looks at such youthful cosmopolitan aspirations among Manjaco of Guinea-Bissau and Lauje in Sulawesi. It is often argued that these attempts at worldliness reflect claims for equal rights of membership in an unequal global society. Yet, an aspiration to worldliness also entails their assertion that we are, or at least should be, like them. This paper suggests that Manjaco and Lauje might seem to want to look like us but they talk very differently about what they expect of us in a world we mutually make.

Learning Systems: An Ecological Perspective On Advanced Academic Literacy Practices Of Multilingual Writers, Steve Simpson

Doctoral Dissertations

Recent work in composition's leading journals has challenged the field's exclusive focus on native English speakers and has called for a more international perspective on writing research and pedagogy. This dissertation, which grew from requests from multilingual graduate students in my own institution for more advanced academic writing support, extends this call to explore ways writing programs can better account for the needs of international graduate students, a growing population in US institutions. The role English has assumed as the lingua franca of international academic communication has made writing in English a critical skill for these students' professional development. In …

Amazigh Legitimacy Through Language In Morocco, Sarah R. Fischer

Human Rights & Human Welfare

Contemporary Morocco rests at a geographic and developmental crossroads. Uniquely positioned on the Northwestern tip of Africa, Morocco is a short distance away from continental Europe, cradled between North African tradition and identity, and Western embrace. The landscape is varied: craggy mountains trail into desert oases; cobbled streets of the medina anchor the urban centers; mud homes dot the rural countryside. Obscured from the outside observer, behind the walls of the Imperial cities and between the footpaths of village olive groves, Morocco’s rich and diverse Arab and Amazigh cultures and languages circle one another in a contested dance. Morocco’s identity …

Great Plains Quarterly, Volume 30, Number 1, Winter 2010--Editorial Matter

Great Plains Quarterly (through 2013)

Masthead

Contents

Book Reviews

News and Notes: CALLS FOR PAPERS; INTERNATIONAL CONFERENCE ON CZECH AND SLOVAK AMERICANS; BEST ARTICLE PRIZE IN WOMEN'S HISTORY; VISITING SCHOLARS PROGRAM GRANTS FREDERICK C. LUEBKE AWARD

Introduction: Context And Content (The Contact Zone In Historical Curricular Context And Relation To Contemporary Literacies), James Bucky Carter Ph.D.

SANE journal: Sequential Art Narrative in Education

An introduction and situation of the contact zone in terms of literacy and comics studies. An introduction to the first issue of the journal and exploration of its contents. An introduction and situation of the contact zone in terms of literacy and comics studies. An introduction to the first issue of the journal and exploration of its contents.

Weaving Promising Practices For Inclusive Excellence Into The Higher Education Classroom, María Del Carmen Salazar, Amanda Stone Norton, Franklin A. Tuitt

To Improve the Academy: A Journal of Educational Development

Higher education is faced with an increasingly diverse student body and historic opportunities to foster inclusive excellence, meaning a purposeful embodiment of inclusive practices toward multiple student identity groups. Although the benefits of inclusive excellence are well established, college faculty often cite barriers to promoting it in classrooms, and this creates an opening for faculty developers to support them in weaving promising practices for inclusive excellence into their teaching. This chapter highlights the practices of inclusive faculty and the methods faculty developers can use to promote inclusive excellence along five dimensions: (1) intrapersonal awareness, (2) interpersonal awareness, (3) curricular transformation, …

Individual Achievement In An Honors Research Community: Teaching Vygotsky’S Zone Of Proximal Development, Kaitlin A. Briggs

Honors in Practice Online Archive

The years leading up to the 1917 Russian October Revolution must have been a dynamic environment for an emerging young intellectual living in Moscow. Eclipsed by such popular Western cultural representations as David Lean’s 1965 Academy Award winning film, Dr. Zhivago (based on Pasternak’s novel), this milieu included the writers Babel, Gorky, and Nabokov; the poets Mandel’shtam and Tsvetaeva; the composers Prokofiev, Shostakovich, and Stravinsky; the theater director and acting teacher Stanislavsky; and the artists Chagall and Kandinsky (Van Der Veer, 23–4). There we find situated a law student, also studying philosophy, literature, and aesthetics, who went on to become …

If Byron And Stoker Could See Us Now: A Cultural Study Of The New Face Of The Byronic Hero, Kristin Iacopelli

Senior Honors Theses and Projects

No abstract provided.

Para-Romantic Love And Para-Friendships: Development And Assessment Of A Multiple-Parasocial Relationships Scale, Riva Tukachinsky

Communication Faculty Articles and Research

Parasocial-relationships (PSR) are viewers' imaginary relationships with media personae. Despite the growing body of research on PSR, the field is still lacking a clear conceptualization and precise measure of this phenomenon. The present study suggests a novel theorization of PSR as para-friendship and para-love. Study 1 demonstrates construct validity of a new Multiple-PSR scale using the logic of a multi-trait multi-method approach. Study 2 replicates the factorial solution using confirmatory factor analysis. Finally, Study 3 provides evidence for the criterion validity of the scales. Together, these findings suggest that PSR encompass several types of relationships that might mediate different media …

Communally Discerning A Covenant Of Hospitality For The Care Of Children At Westview Boys' Home, Ron Bruner

Doctor of Ministry Theses and Dissertations

This project addressed the lack of a covenant defining the practice of hospitality towards children for team members of Westview Boys’ Home. The purpose of the project was to facilitate the creation of such a covenant. The Westview ministry team already claimed hospitality as a strength; the hope was that reframing the ministry around this strength would improve the quality of care for children and the quality of life for the community. Invited into a communal discernment process (the methodology), the ministry team invested weeks in the examination of biblical texts, theological tradition, personal and communal narratives, cultural trends, psychological …

Teaching And Speaking To Social Change: A Digital Storytelling Approach Addressing Access To Higher Education, Aline C. Gubrium, Timothy Scott

Societies Without Borders

In this article, we briefly review neoliberal economic rationales used to inform educa- tional reforms, juxtaposed with the function of public education as a public good. We then introduce a new participatory visual method grounded in a human rights educa- tion approach, digital storytelling. Digital storytelling can serve triple purposes: as a data collection technique used by social researchers to critically assess participants’ experiences as they are affected by education reforms, as a collaborative method for political organizing, and as a tactic for building awareness to address these reforms. We review a digital storytelling workshop as it was carried out …

Focus Emu, March 30, 2010, Office Of Public Information

Focus EMU

No abstract provided.

Focus Emu, January 19, 2010, Office Of Public Information

Focus EMU

No abstract provided.

Focus Emu, October 12, 2010, Office Of Public Information

Focus EMU

No abstract provided.