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2009

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Warts-And-All: The Real Practice Of Service Design, Yoko Akama Nov 2009

Warts-And-All: The Real Practice Of Service Design, Yoko Akama

ServDes Conference Series

Service design practice; discourse and education are still nascent in Australia where most designers are trained in fields such as industrial design; architecture; communication design; and to a lesser degree; interaction design (a field that is equally nascent). Academic research on service design has so far been limited (Kimbell and Seidel 2008) and much of the knowledge generated from business contexts has been proprietary (Tether 2008). These factors have led to a lack of critical engagement in examining and investigating the complex contexts that surrounds service design projects. This also adds to the challenging obstacles for designers seeking to establish …


Exemplars In Service Design, Johan Blomkvist, Stefan Holmlid Nov 2009

Exemplars In Service Design, Johan Blomkvist, Stefan Holmlid

ServDes Conference Series

Exemplars play an important role in applied service design but are largely overlooked in academic literature. So far; most design research in other fields has concerned how surface properties of exemplars are incorporated in the current design; but services are different from most other design disciplines in regard to material. To expand the understanding of how exemplars matter to service design; material from recordings and observations of design meetings have been analysed. We observed a pattern that exemplars; in this case; were introduced in communication in the format of micro-narratives that express emotional impact of service elements. This study shows …


Clinicians As Service Designers? Reflections On Current Transformation In The Uk Health Services, Valerie Carr, Daniela Sangiorgi, Monika Büscher, Sabine Junginger Nov 2009

Clinicians As Service Designers? Reflections On Current Transformation In The Uk Health Services, Valerie Carr, Daniela Sangiorgi, Monika Büscher, Sabine Junginger

ServDes Conference Series

The British National Health Service (NHS) has been involved in profound transformation to keep pace with; and shape; changes in our society. Innovation has been driven by the necessity to transform old hierarchical and paternalistic models into a modern health system; moving care closer to home; mobilizing and tailoring services to individual patients' and their carers' needs through the introduction of radically new services. This paper explores a particular element of ongoing NHS reform: Practice Based Commissioning (PBC). Based on first findings of a research project called “Design in Practice. Change and Flexibility within Health Providers” funded by the EPSRC …


Bridging The Gap Between Brand Strategy And Customer Experience In Services: The Target Experience Tool, Simon Clatworthy Nov 2009

Bridging The Gap Between Brand Strategy And Customer Experience In Services: The Target Experience Tool, Simon Clatworthy

ServDes Conference Series

This paper describes work in progress for the development of a structured process that helps crossfunctional development teams to bridge the gap between a company's brand strategy and experiences for customers. The process is aimed to assist and structure the very early stages of the service development process; the fuzzy front end. Further; it describes a tool that has been developed that can be used to assist this transformation; by scoping the 'target experience' for a proposed service. The tool uses role-playing; using professional actors to improvise upon key experience words such that behaviours and customer experiences are explored. The …


Exploring Service Blueprints For Multiple Actors: A Case Study Of Car Parking Services, Thomas Wreiner, Ingrid Mårtensson, Olof Arnell, Natalia Gonzalez, Stefan Holmlid, Fabian Segelström Nov 2009

Exploring Service Blueprints For Multiple Actors: A Case Study Of Car Parking Services, Thomas Wreiner, Ingrid Mårtensson, Olof Arnell, Natalia Gonzalez, Stefan Holmlid, Fabian Segelström

ServDes Conference Series

Service blueprints are usually included in listings of standard methods within service design. Still; little research has been conducted on service blueprints. The case study at hand explores how blueprints can be applied in a situation with three key actors; all with different motives and wishes. The case study is within the domain of car parking; a service which at a first glance may seem simple; but is rather complex when scrutinized. Three ways of blueprinting the situation are presented and discussed in the paper. Finally issues which arose from the blueprinting process are discussed in regard to implications for …


Exploring Overlaps And Differences In Service Dominant Logic And Design Thinking, Katarina Wetter Edman Nov 2009

Exploring Overlaps And Differences In Service Dominant Logic And Design Thinking, Katarina Wetter Edman

ServDes Conference Series

Design tradition takes the user as a starting point and focuses on his or her needs; wants and expectations. Recently; within the service marketing/management area; the user has been highlighted not only as “the king”; but as the only one to determine value. This new logic is termed Service Dominant Logic. Some of the key principles underlying Service Dominant Logic (SDL) and Design Thinking (DT) are strikingly similar. Even if the two concepts stem from different backgrounds; both are deeply concerned with the creation of value and the importance of understanding the users/customers. This similarity could be a fruitful ground …


Visualtiles: Communication Tools For (Service) Design, Chiara Diana, Elena Pacenti, Roberta Tassi Nov 2009

Visualtiles: Communication Tools For (Service) Design, Chiara Diana, Elena Pacenti, Roberta Tassi

ServDes Conference Series

Taking into account the importance of visualization within service design discipline due both to the limited visual appearance of services and to the heterogeneous group of figures involved in their conception and construction; this research paper proposes an investigation of the representation paths that could help the comprehension and use of visualization during the design process (1). This research topic has been studied from a design perspective and from a design culture background; in order to provide a contribution to the service discipline in the broad sense. The analysis of the representations in terms of level of iconicity (abstract vs. …


Service Design Leadership, Judith Gloppen Nov 2009

Service Design Leadership, Judith Gloppen

ServDes Conference Series

The service sector is now the dominant part of many western economies – and seems to be growing in importance. To differentiate their offerings; service providers need to be innovative to meet conscious and unconscious user needs. The innovation process to improve and redesign the way organizations deliver services demands collaboration from multiple sources; of which two are competence in design and in strategic leadership. The variety of services offered in the market raises cross-functional internal and external service leadership issues. How businesses understand and organize design activities can have a profound impact on the innovation process and outcome. Organizational …


Managing Stakeholder Involvement In Service Design: Insights From British Service Designers, Qin Han Nov 2009

Managing Stakeholder Involvement In Service Design: Insights From British Service Designers, Qin Han

ServDes Conference Series

The global shift towards a service-based economy has led many organisations to rethink their operations and strategies from a service-centred point of view; which is intangible; customeroriented and relational (Vargo and Lusch; 2008). Professionals and scholars from different disciplines have subsequently pioneered practices and research in the field of service. As a response; Service Design; with its creative- and people-centred nature emerged as a distinct discipline. Designing a service system requires input from all stakeholders; which include internal stakeholders from the different organisational functions; as well as external stakeholders such as user groups and supply teams. When design specialists are …


Participative, Co-Operative, Emancipatory: From Participatory Design To Service Design, Stefan Holmlid Nov 2009

Participative, Co-Operative, Emancipatory: From Participatory Design To Service Design, Stefan Holmlid

ServDes Conference Series

In the discourse of service design; terms such as platforms; transformation and co-creation have become part of what seems to be an emergent lingua franca. In the participatory design discourse; and the surrounding design traditions; related terms and ideas were developed. The development of the discourse of participatory design; during the last three decades of the 20th century; influence the way we understand the provisions for and possibilities of service design. The analysis is performed along three themes collected from the development of participatory design; and examples of how the legacy of participatory design has been appropriated are given. We …


Someone Else's Shoes - Using Role-Playing Games In User-Centered Service Design, Peter Kaario, Kirsikka Vaajakallio, Vilma Lehtinen, Vesa Kantola, Kai Kuikkaniemi Nov 2009

Someone Else's Shoes - Using Role-Playing Games In User-Centered Service Design, Peter Kaario, Kirsikka Vaajakallio, Vilma Lehtinen, Vesa Kantola, Kai Kuikkaniemi

ServDes Conference Series

Laugh and enthused voices fill the big lecture room when four groups around the room play a Character Game; a game that combines elements from role-playing and personas. We have decided to share the user study results in a service design project within multidisciplinary group of people from three companies [designers; managers etc.] by playing a design game; a game in which the participants should step into someone else's shoes. We; the researchers who have developed the game; have been anxious about peoples' reactions but now we start to relax; the game seems to work after all. The atmosphere feels …


Beyond The Experience. In Search Of An Operative Paradigm For The Industrialisation Of Services, Nicola Morelli Nov 2009

Beyond The Experience. In Search Of An Operative Paradigm For The Industrialisation Of Services, Nicola Morelli

ServDes Conference Series

After many years; in which service design occupied some blurred areas in different disciplines; this activity is now creating its own ground and consolidating both practice and research. The increasing number of conferences and publications on service design; the growing number of cases and the emergence of new education programs are contributing to raise service design to the status of an independent disciplinary area. The contributions to the definition of a disciplinary corpus for service design come from two main directions: the first concerns the definition of a methodological framework for service design. This area is developing methodological tools for …


Communicating Through Visualizations: Service Designers On Visualizing User Research, Fabian Segelström Nov 2009

Communicating Through Visualizations: Service Designers On Visualizing User Research, Fabian Segelström

ServDes Conference Series

Visualizations are commonly seen as one of the distinguishing features of service design; yet little research has been done on the topic. Building on questions raised by recent research (Segelström & Holmlid; 2009) this paper analyses the results from 14 interviews with practicing service designers. The interviews focus on user research. The analysis is aimed at answering why service designers visualize their material. It is found that the various visualization tools all serve the purpose of communicating user data to different recipients. Additionally the results points towards that there is a set of basic techniques; such as customer journeys and …


Conceptualising Services - Developing Service Concepts Through At-One, Christian Tollestrup Nov 2009

Conceptualising Services - Developing Service Concepts Through At-One, Christian Tollestrup

ServDes Conference Series

What are service design concepts in AT-ONE and how is the workshop process supporting the generation of these concepts? Based on the ongoing AT-ONE project this paper will outline some of the main methodological and theoretical foundation for generating concepts for services seen from a design perspective. Through the use of a combination of the Vision-based approach (Lerdahl; 2001); the systems perspective and concept definitions (Keinonen & Takala; 2006) a service design concept definition is proposed. The main methods and approach from a design perspective regarding clustering (Tassoul & Buijs; 2006) and approach towards design are summarized to describe the …


Spartan Daily November 24, 2009, San Jose State University, School Of Journalism And Mass Communications Nov 2009

Spartan Daily November 24, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 44


11/24/2009 Obituary Records, Hawaii Obituaries Nov 2009

11/24/2009 Obituary Records, Hawaii Obituaries

Obituaries

List of Obituaries for individuals who passed away on 11/24/2009. Scroll down to see the names and obituary description.


Lei Wang V. Atty Gen Usa Nov 2009

Lei Wang V. Atty Gen Usa

2009 Decisions

Agency


Ceas E-News 11.24.2009, College Of Engineering And Applied Sciences Nov 2009

Ceas E-News 11.24.2009, College Of Engineering And Applied Sciences

College of Engineering and Applied Sciences News

Tues, Dec. 8, SEDP conference: 89 seniors offer 32 projects


Florida Sentinel Bulletin, November 24, 2009, Gwen Hayes Nov 2009

Florida Sentinel Bulletin, November 24, 2009, Gwen Hayes

Florida Sentinel Bulletin Collection

The November 24, 2009, issue of the Florida Sentinel Bulletin.


Vision-Based Precision Landings Of A Tailsitter Uav, Paul Travis Millet Nov 2009

Vision-Based Precision Landings Of A Tailsitter Uav, Paul Travis Millet

Theses and Dissertations

We present a method of performing precision landings of a vertical take-off and landing (VTOL) unmanned air vehicle (UAV) with the use of an onboard vision sensor and information about the aircraft's orientation and altitude above ground level (AGL). A method for calculating the 3-dimensional location of the UAV relative to a ground target of interest is presented as well as a navigational controller to position the UAV above the target. A method is also presented to prevent the UAV from moving in a way that will cause the ground target of interest to go out of view of the …


Hotline Press Newspaper- November 24,2009 Vol 27 No 24, Hotline Press Newspaper Nov 2009

Hotline Press Newspaper- November 24,2009 Vol 27 No 24, Hotline Press Newspaper

Hotline Press Newspaper 2009

No abstract provided.


Faculty Affairs Minutes 11/24/2009, Faculty Affairs Committee Nov 2009

Faculty Affairs Minutes 11/24/2009, Faculty Affairs Committee

Faculty and P&A Affairs Committee

No abstract provided.


Ceramide Kinase Regulates Phospholipase C And Phosphatidylinositol 4, 5, Bisphosphate In Phototransduction, Ujjaini Dasgupta, Takeshi Bamba, Salvatore Chiantia, Pusha Karim, Ahmad N. Abou Tayoun Nov 2009

Ceramide Kinase Regulates Phospholipase C And Phosphatidylinositol 4, 5, Bisphosphate In Phototransduction, Ujjaini Dasgupta, Takeshi Bamba, Salvatore Chiantia, Pusha Karim, Ahmad N. Abou Tayoun

Dartmouth Scholarship

Phosphoinositide-specific phospholipase C (PLC) is a central effector for many biological responses regulated by G-protein-coupled receptors including Drosophila phototransduction where light sensitive channels are activated downstream of NORPA, a PLCbeta homolog. Here we show that the sphingolipid biosynthetic enzyme, ceramide kinase, is a novel regulator of PLC signaling and photoreceptor homeostasis. A mutation in ceramide kinase specifically leads to proteolysis of NORPA, consequent loss of PLC activity, and failure in light signal transduction. The mutant photoreceptors also undergo activity-dependent degeneration. Furthermore, we show that a significant increase in ceramide, resulting from lack of ceramide kinase, perturbs the membrane microenvironment of …


Method For Diagnosing Selected Adenocarcinomas, Siamak Tabibzadeh, Ravi Kothapalli Nov 2009

Method For Diagnosing Selected Adenocarcinomas, Siamak Tabibzadeh, Ravi Kothapalli

USF Patents

A method for the early diagnosing of selected adenocarcinomas in a human comprising the steps of removing a bodily sample from the human, and assaying the bodily sample for elevated expression of a specific gene. The gene being assayed for in the, bodily sample is the TGFB-4 gene (hereinafter referred to as the endometrial bleeding associated factor (ebaf) gene. The bodily sample can be tissue from a specific organ in the body, or a blood sample. Increased levels of ebaf in the sample relative to basal levels may be indicative of a mucinous adenocarcinoma of the colon or ovaries, or …


Mustang Daily, November 24, 2009 Nov 2009

Mustang Daily, November 24, 2009

Cal Poly Student Newspaper

Student newspaper of California Polytechnic State University, San Luis Obispo, CA.


Multi-Transducer/Antenna Surface Acoustic Wave Device Sensor And Tag (Cip Of 11/203,260), Donald Malocha Nov 2009

Multi-Transducer/Antenna Surface Acoustic Wave Device Sensor And Tag (Cip Of 11/203,260), Donald Malocha

UCF Patents

A surface acoustic wave sensor or tag having multiple transducer/antenna pairs each having a different center frequency. The bandwidth of each transducer/antenna pair is inversely proportional to the number of transducer/antenna used and the bandwidth is the sum of the bandwidth transducer/antenna pairs. Implementing a SAW sensor or tag with multiple transducer/antenna pairs significantly reduces devices losses and improves the performance of the device since the individual transducer/antenna pair's fractional bandwidth is reduced by the ratio of the system bandwidth to the number of transducer/antenna pairs used in the sensor.


Parametric Multi-Level Tiling Of Imperfectly Nested Loops, Albert Hartono, Muthu Manikandan Baskaran, Cédric Bastoul, Albert Cohen, Sriram Krishnamoorthy, Boyana Norris, J. Ramanujam, P. Sadayappan Nov 2009

Parametric Multi-Level Tiling Of Imperfectly Nested Loops, Albert Hartono, Muthu Manikandan Baskaran, Cédric Bastoul, Albert Cohen, Sriram Krishnamoorthy, Boyana Norris, J. Ramanujam, P. Sadayappan

Faculty Publications

Tiling is a crucial loop transformation for generating high performance code on modern architectures. Efficient generation of multilevel tiled code is essential for maximizing data reuse in systems with deep memory hierarchies. Tiled loops with parametric tile sizes (not compile-time constants) facilitate runtime feedback and dynamic optimizations used in iterative compilation and automatic tuning. Previous parametric multi-level tiling approaches have been restricted to perfectly nested loops, where all assignment statements are contained inside the innermost loop of a loop nest. Previous solutions to tiling for imperfect loop nests have only handled fixed tile sizes. In this paper, we present an …


Face Gender And Emotion Expression: Are Angry Women More Like Men?, Ursula Hess, Reginald B. Adams, Karl Grammer, Robert E. Kleck Nov 2009

Face Gender And Emotion Expression: Are Angry Women More Like Men?, Ursula Hess, Reginald B. Adams, Karl Grammer, Robert E. Kleck

Dartmouth Scholarship

Certain features of facial appearance perceptually resemble expressive cues related to facial displays of emotion. We hypothesized that because expressive markers of anger (such as lowered eyebrows) overlap with perceptual markers of male sex, perceivers would identify androgynous angry faces as more likely to be a man than a woman (Study 1) and would be slower to classify an angry woman as a woman than an angry man as a man (Study 2). Conversely, we hypothesized that because perceptual features of fear (raised eyebrows) and happiness (a rounded smiling face) overlap with female sex markers, perceivers would be more likely …


Plant Nutrition And Growth - Purdue University, Jake R. Carlson, Natasha Brown Nov 2009

Plant Nutrition And Growth - Purdue University, Jake R. Carlson, Natasha Brown

Data Curation Profiles Directory

The data set described in this data curation profile is derived from two studies. The initial study investigated the effects of phosphorus and potassium nutrients on the ability of alfalfa to recover from stress brought on by the winter season or the close cutting done in harvesting. The second study was a response to the first and sought to examine changes in taproot, physiology, biochemistry, and gene expression during the summer to further understand alfalfa persistence through the winter. The data management needs include further development of the data description for it to be shared with and understood by multiple …


Mechanical Structures Resisting Anterior Instability In A Computational Glenohumeral Joint Model, Kevin Elmore Nov 2009

Mechanical Structures Resisting Anterior Instability In A Computational Glenohumeral Joint Model, Kevin Elmore

Theses and Dissertations

The glenohumeral joint is the most dislocated joint in the body due to the lack of bony constraints and dependence on soft tissue, primarily muscles and ligaments, to stabilize the joint. The goal of this study was to develop a computational model of the glenohumeral joint whereby joint behavior was dictated by articular contact, ligamentous constraints, muscle loading, and external perturbations. Validation of this computational model was achieved by comparing predicted results from the model to the results of a cadaveric experiment in which the relative contribution of muscles and ligaments to anterior joint stability was examined. The results showed …