Digital Commons Network^™

Ipulse: February 2009, Lynn University

Student Newspapers

Issues:

• February 19, 2008
• February 23, 2008
• February 24, 2008
• February 25, 2008
• February 26, 2008

Underdog Consumption: An Exploration Into Meanings And Motives, Lee Phillip Mcginnis, James W. Gentry

Department of Marketing: Faculty Publications

Marketers frequently position business concerns—whether brands, teams, or stores—as the non market-dominant entity (or the “underdog”). This article examines the motives for underdog support through in-depth interviews and a focus group. Findings suggest that underdog consumers support underdogs out of empathy, as a way to ensure the maintenance of equal opportunity in competition, and as a way to provide personal inspiration. Some motives for underdog support can be interpreted to be anti-consumption (or, at least, anti-corporate) in nature. On the other hand, many underdog consumers support and identify with underdogs not necessarily as a way to keep the top dog …

The University Of San Francisco Fact Book And Almanac 2008, University Of San Francisco Office Of Institutional Research

USF Fact Book and Almanac

No abstract provided.

Daily Eastern News: January 30, 2009, Eastern Illinois University

January

No abstract provided.

Super Bowl Xliii, Richard C. Crepeau

On Sport and Society

It is time once again to enter the days of the Roman Numerals when excess becomes the norm, hyperbole is accepted as standard English, and the rich demonstrate in no uncertain terms that they are, and you are not. It is also the time when the middle class, those 85% of Americans who identify themselves as such, do their best to wallow in excess.

The Legacy, January 28, 2009, Lindenwood University

The Legacy (2007-2018)

Student Newspaper of Lindenwood University

Curriculum Minutes 01/28/2009, Curriculum Committee

Curriculum Committee Minutes

No abstract provided.

The Bates Student - Volume 138 Number 11 - January 27, 2009, Bates College

The Bates Student

No abstract provided.

Objectification Of Children, Richard C. Crepeau

On Sport and Society

To say that sport is a central institution in American life would be a gross understatement. The obsessive hold that sport has on Americans is obvious to anyone who spends more than five minutes examining the culture. As we approach the mid-winter festival of the Super Bowl such an obsession seems self-evident.

Daily Eastern News: January 21, 2009, Eastern Illinois University

January

No abstract provided.

The Bates Student - Volume 138 Number 10 - January 20, 2009, Bates College

The Bates Student

No abstract provided.

The Current Volume 19 : Issue 15, Nova Southeastern University

Student Newspapers

No abstract provided.

The Bg News January 20, 2009, Bowling Green State University

BG News (Student Newspaper)

The BGSU campus student newspaper. January 20, 2009. Volume 99-Issue 81.

Race And The Bucs, Richard C. Crepeau

On Sport and Society

As the nation prepares for the inauguration of Barack Obama as the 44th president of the United States (I have not seen that referenced as Henry Aaron's number), I am struck by how much has been written about the changes in American society that have prepared the United States for this moment. There have been articles about how the music industry has transformed the way in which Americans think about African Americans. The New York Times today has a piece on how American film has contributed to the transformation of American society. There have been numerous comments on the significance …

The Bc$; Football's (Non) Diversity, Richard C. Crepeau

On Sport and Society

There is something so right about college football this year. On January 2, nearly a week before the so-called BC$ National Championship game, there is a legitimate national champion already in place. On the 2nd of January in some bowl game somewhere Utah stomped all over Alabama. You will remember the Crimson Tide from earlier this season when they were ranked by several experts, computers, and their fans as Number One in the nation. We know that Utah is the national champion, not because they rolled all over the Tide, 31-17, but because they are the only undefeated team in …

New Vp And Ad

News Releases

No abstract provided.

Undergraduate Catalog, 2009-2010, Valparaiso University

Undergraduate Catalogs

No abstract provided.

Sportainment: Changing The Pace Of Limited-Overs Cricket In South Africa, Michael M. Goldman, K. Johns

Sport Management

This study addresses the need to deepen the understanding of sports marketing in an emerging market context. The in-depth case study of Standard Bank Pro20 Cricket explores the strategy, execution and results of the successful launch of a new cricket format in South Africa. As such, it contributes to the theory and practice of sport marketing, especially sport event sponsorship. Schwartz and Hunter (2008) highlight the “lucrative” (p. 251) nature of tournaments and championships sponsorships, given the opportunity for media and advertising exposure related to the event. This study documents the effective use of a partnership approach to sponsorship (Meenaghan, …

Southern Accent September 2009- April 2010, Southern Adventist University

Southern Accent - Student Newspaper

Southern Adventist University's newspaper, Southern Accent, for the academic year of 2009-2010.

2009-10 South Dakota State Basketball Media Guide, South Dakota State University

Jackrabbit Basketball Media Guides (1998-2014)

This is the 2009-10 South Dakota State Men's Basketball Media Guide.

2009 Scholar's Day Program, State University Of New York At Cortland

Transformations

Scholars' Day was established in 1997 and is a day-long conference devoted to showcasing the wide array of scholarship, research and creative activities occurring on campus. In 2012, a new emphasis on student research lead to a name change to Transformations: A Student Research and Creativity Conference. This event focuses on student research, which is defined as an original investigation or creative activity through the primary efforts of a student or group of students. The work should show problem-solving skills and demonstrate new conceptual outcomes.

Men's Basketball - 2009-10, Eastern Kentucky University Sports

Basketball - Men

This is the Sports Media Guide for the 2009-10 men's basketball season at Eastern Kentucky University.

Volleyball - 2009, Eastern Kentucky University Sports

Volleyball

The sports media guide for the 2009 volleyball season.

Celebrating 50 Years In Florence, Dorothea Barrett

Syracuse University Magazine

No abstract provided.

Arkansas Men's Golf Media Guide, 2008-2009, University Of Arkansas, Fayetteville. Athletics Media Relations

Arkansas Men's Golf

No abstract provided.

Morehead State Eagles 2009 Baseball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009 official media guide of the Morehead State University baseball team.

Morehead State University 2009 Tennis, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009 official media guide of the Morehead State University tennis team.

Morehead State 2009-2010 Women's Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009-2010 official media guide of the Morehead State University women's basketball team.

Morehead State University 2009 Softball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009 official media guide of the Morehead State University softball team.

2009-2010 Lindenwood University Undergraduate Course Catalog, Lindenwood University

Course Catalogs

Lindenwood University Undergraduate Course Catalog