Digital Commons Network^™

Towards A Conceptual Framework Of Corporate Branding In Retailing, Edmund O'Callaghan

Conference proceedings

The view that corporate brand building in retailing is different to any other context (Burt and Sparks, 2002) is predicated in the belief that ‘goods’ retailers need to manage a range of corporate components, its multiple relationships with customers and its dependence on employees to personify and deliver much of the corporate identity. These differences in operations are perceived as adding a degree of complexity to an already challenging process of corporate brand development. This paper proposes a conceptual framework for the corporate brand building process within an SME retail context. It develops on the work of Hatch & Schultz’s …

Does Understanding National Business Cultures Help Build Regional Development?, Amanda Ratcliffe, Thomas Cooney Dr.

Conference proceedings

An EFER report in 1995 observed that little of the growth ofEurope’s top 500 companies came from existing products in existing markets, but almost two-thirds of the growth came from entering new markets. A large majority of Europe’s 500 are active in export markets, with exports accounting for 40% of their turnover as opposed to the 10% export share for SMEs overall. One of the critical reasons for the poor performance of SMEs within the international arena is their ignorance of local business cultures. Yet for a country – or a specific region – to achieve strong economic growth, it …

Improving The Prediction Of The Behaviour Of Masonry Wall Panels Using Model Updating And Artificial Intelligence Techniques, Chengfei Sui

School of Engineering, Computing and Mathematics Theses

Out-of-plane laterally loaded masonry wall panels are still much used in modem structures. However due to their anisotropic and highly composite nature, it is extremely difficult to understand their behaviour and to date there is no analytical method that is capable of accurately predicting the response of masonry panels to the applied loadings. This is one of the major obstacles in analysing and designing masonry structures. This research studied a new method that accurately predicts the response of laterally loaded masonry wall panels. In this dissertation, the method of using corrector factors developed by previous researchers was further studied using …

The Impact Of Business-To-Business E-Marketplaces As Extended Media In The Procurement Supply Chain Of Airlines, Claudia-Maria Wagner

Doctoral

In recent years, a growing number of companies in many industry sectors have decided to include e-Business as an integral part of their strategy to enhance competitive advantage. The airline industry, having always been a great instigator and guarantor for innovative changes, is one of the industries where developments in Information and Communication Technology (ICT) in general have proven to be an inevitable factor of success. Among recent innovative developments are B2B e-Marketplaces, which have been hypothesised to optimise procurement processes and to add significant value in airlines’ supply chains. However, while e-Marketplaces have been analysed in more detail from …

Software Architecture For Data Storage Concepts Within Future Mobile Telecommunication Systems, Andreas Diehl

School of Engineering, Computing and Mathematics Theses

In current mobile telecommunication networks, databases and the subscriber data is distributed among multiple network domains and database systems. The heterogeneous data storage concept is based on the permanent evolution of the mobile networks and the support of different kinds of network technologies. Dependent on the particular network domain and the dedicated technology, distributed subscriber data has to be accessed via specialised protocols.This thesis proposes a novel software architecture for the next generation profile register (NGPR) - an approach to provide subscriber information using a logically centralised register for subscriber data from several mobile network domains. The NGPR subscriber data …

Dynamic Adaptation Of Streamed Real-Time E-Learning Videos Over The Internet, Aruna Thakur

School of Engineering, Computing and Mathematics Theses

Even though the e-learning is becoming increasingly popular in the academic environment, the quality of synchronous e-learning video is still substandard and significant work needs to be done to improve it. The improvements have to be brought about taking into considerations both: the network requirements and the psycho- physical aspects of the human visual system. One of the problems of the synchronous e-learning video is that the head-and-shoulder video of the instructor is mostly transmitted. This video presentation can be made more interesting by transmitting shots from different angles and zooms. Unfortunately, the transmission of such multi-shot videos will increase …

International Writing Centers Association Information

The Writing Center Journal

No abstract provided.

Announcements

The Writing Center Journal

No abstract provided.

Increasing Effectiveness Of Public Private Partnerships In The Irish Construction Industry, Louis Gunnigan

Doctoral

By 2003 the first Irish Public Private Partnership (PPP) projects had reached the operational stage. Media reports were emerging of significant differences in the effectiveness of these projects.

This research set out to find a means by which effectiveness of PPPs could be increased and to develop a model that would assist PPP practitioners with this task in the future. Through a literature review, the Irish PPP process was mapped, the changes encountered in the introduction of PPP were investigated and a conceptual model – based on a traditional process model - was proposed. The model was tested by examining …

Security Policy Enforcement In Application Environments Using Distributed Script-Based Control Structures, Klaus-Peter Fischer-Hellmann

School of Engineering, Computing and Mathematics Theses

Business processes involving several partners in different organisations impose demanding requirements on procedures for specification, execution and maintenance. A framework referred to as business process management (BPM) has evolved for this purpose over the last ten years. Other approaches, such as service-oriented architecture (SOA) or the concept of virtual organisations (VOs), assist in the definition of architectures and procedures for modelling and execution of so-called collaborative business processes (CBPs). Methods for the specification of business processes play a central role in this context, and, several standards have emerged for this purpose. Among these, Web Services Business Process Execution Language (WS-BPEL, …

Optimized Fatigue And Fracture Performance Of Friction Stir Welded Aluminium Plate: A Study Of The Inter-Relationship Between Process Parameters, Tmaz, Microstructure, Defect Population And Performance, Hannalie Lombard

School of Engineering, Computing and Mathematics Theses

Friction stir welding (FSW) is an exciting new solid-state welding process with the potential to advantageously impact many fabrication industries. Current take-up of the process by industry is hindered by lack of knowledge of suitable welding parameters for any particular alloy and sheet thickness. The FSW process parameters are usually chosen empirically and their success is evaluated via simple mechanical property testing. There are severe drawbacks with such methods of determining manufacturing conditions. These include indirect relationships between tensile and fatigue properties, particularly for welds, and a high probability of totally missing real optimized conditions. This research is therefore undertaken …

Statistical Contributions To Medical Research In The South West Peninsula, Hilary Patricia Sanders

School of Engineering, Computing and Mathematics Theses

The papers on which this thesis is based are the result of original research work undertaken in collaboration with healthcare researchers in the South West Peninsula. Modern healthcare research involves large scale multidisciplinary projects and the Statistician's role In these projects, from concept through design and execution to the production of published papers, is crucial. Funding bodies, and in particular the Medical Research Council (MRC), expect a Statistician to be part of the project team and the statistical input and expertise included plays a key role in determining whether or not projects are funded and are subsequently successful. The selection …

Guardian Angel (Ireland), Thomas Cooney

Case studies

It was the summer of 2006 and three friends of many years had come up with a business idea that they believed could be a money-spinner for all of them. Maria Harrison, Krystle Malone and Marie Lyons had all been students at the Technological University Dublin and had recently completed their degree in Marketing. As part of their programme, they had taken a course on Entrepreneurship by way of interest rather than any deep-rooted desire to start their own business. But now, they are about to meet a venture capital company to ask for €300,000 to get the business started. …

Ecoserve (Ireland), Thomas Cooney

Case studies

Roisin Nash had just finished reading a new report that had recently been launched by the Minister for Communications, Marine and Natural Resources Noel Dempsey at the headquarters of the Marine Institute at Oranmore in County Galway. The report, entitled ‘Sea Change – A Marine Knowledge, Research and Innovation Strategy for Ireland 2007- 2013’, presented a national agenda (comprising of science, research, innovation, and management) aimed at a complete transformation of the Irish maritime economy. Roisin felt that the report provided a clear and realistic picture of future opportunities and challenges within the Irish marine industry, and that it would …

Echinades Fish Farm (Greece), Thomas Cooney

Case studies

The past decade had seen a dramatic decline in the regional economy along the west coast of the Greece as agriculture faded and few incentives existed for manufacturing companies to locate there given its relatively poor infrastructure. Since the long-established Greek strength of tourism was still focused on the islands and in areas where large natural beaches offered holidaymakers the opportunity to lay out in the glorious Mediterranean sunshine, this region of barren land and traditional lifestyle offered little to entice the modern tourist. Despite this pessimistic background, Nikos Anagnopoulos stood on the deck of the small boat that had …

Digicel Foundation (Haiti), Thomas Cooney

Case studies

It was a beautiful day on March 5th 2007 and the official launch of the Digicel Foundation Haiti was drawing to a close. The Foundation had been inaugurated at a special ceremony to mark the completion of the Foundation's first project, the rebuilding in record time of the Ecole Mixte Lageho (a primary school in the hurricane ravaged Pont Janvier rural community of Thomazeau), thanks primarily to the combined efforts of Digicel staff and local community members. Denis O'Brien (Digicel Group Founder / Chairman and Patron of the Digicel Foundation) was joined at the ceremony by the Prime Minister of …

Geolearn – Exploiting New Educational Tools In The Spatial Information Sciences, Audrey Martin, Kevin Mooney, Eugene Mcgovern

Conference Papers

GeoLearn is an educational research group within the Department of Spatial Information Sciences (DSIS) in the Technological University Dublin (DIT). Its aim is to promote, develop and evaluate emerging learning methods and resources, such as E-Learning and other innovative educational techniques in the Geomatics discipline.

The GeoLearn group has conducted a number of pilot studies of E-Learning for Continuing Professional Development (CPD) with International groups and the evaluation of the feedback from participants is presented. The group has also participated in the education service of the European spatial data research organisation (EuroSDR) delivering and evaluating its courses to multi-national participants. …

Student Non-Attendence In Higher Education: A Phenomenon Of Student Apathy Or Poor Pedagogy, Joanne Cleary-Holdforth

Level 3

Non-attendance at university seems to be an on-going problem that appears to transcend country, university and discipline. One need only consult the literature on this subject to appreciate the magnitude of this phenomenon (Gump 2006; McCarey et al. 2006; Sharma et al. 2005; Nicholl and Timmins 2005; Hughes 2005; Hunter and Tetley 1999; Longhurst 1999). It is a phenomenon that is both intriguing and frustrating and yet there is very little evidence of university or governmental policy on it. It is generally accepted that university is a rite of passage for its students and is, therefore, as much about a …

What Now?: Evaluating Elearning Cpd Practice In Irish Third-Level Education, Roisin Donnelly, K. C. O'Rourke

Journal Articles

The internet has made it impossible for higher education institutions to ignore technology in fulfilling their strategic mission and respond to the expectations of a diverse student body. In the Republic of Ireland, as elsewhere, the use of online technologies has become an increasingly important challenge in academic staff development, and on the surface, eLearning has been moderately successful in the teaching and learning environment. However, given the rapid rate of change in both technology and the increasing diversity in academic staff and students, to describe accurately the nature of eLearning for academic staff development is near impossible. There has …

Perceived Impact Of Peer Observation Of Teaching In Higher Education, Roisin Donnelly

Journal Articles

This paper explores participant perceptions of the impact of a Peer Observation of Teaching scheme offered as part of an accredited Postgraduate Certificate in Teaching for academic staff/faculty in higher education. The Postgraduate Certificate Program has been designed to support the continuing professional development of academic staff/faculty through integration of peer learning. Inherent in the design and delivery of the Peer Observation of Teaching scheme is the belief by all involved that learning about teaching in higher education, and heightening a sense of professionalism, stems from a continuous process of transforming and constructing personal meaning in a variety of related …

Investigating Staff Perceptions Of E-Learning Development And Support For Students With Disabilities In Higher Education, Roisin Donnelly

Journal Articles

This paper reports on a study concerned with exploring staff perceptions on improving the design and delivery of e-learning provision for students and staff with disabilities in a higher education institution in the Republic of Ireland. The study aims to clarify understanding on how aspects of e-learning affect some of the key stakeholders in an institution of higher education – a disability liaison team, a learning technology team and an academic development centre. Essentially this paper is an example of research for learners with disabilities by people without disabilities. The language used in this paper is consistent with the social …

Turning The Hearts Of Fathers To Their Children: Why Religious Involvement Can Make A Difference, Loren Marks, David C. Dollahite

Faculty Publications

Charles Dickens, the English author and keen observer of human affairs, wrote of revolution-era France: "It was the best of times, it was the worst of times." In many ways, Dickens' dichotomy regarding "the best of times" and "the worst of times" captures the state of contemporary American fatherhood. Many fathers are more highly involved with their children than the fathers of past generations. Conversely, many other fathers are disconnected from or uninvolved with their children. For many of the fathers who are highly involved in their children's lives, their religious faith is a motivational influence.

Proteinparser:A Community Based Tool For The Generation Of A Detailed Protein Consensus And Fasta Output, Barry Ryan, Ronan Barrett

Articles

Comparison of bioinformatic data is a common application in the life sciences and beyond. In this communication, a novel Java based software tool, ProteinParser, is outlined. This soft- ware tool calculates a detailed consensus, or most common, amino acid at a given position in an aligned protein set, whilst also generating a full consensus protein FASTA output. A second application of this software tool, computing a consensus amino acid given a toler- ance threshold, is also demonstrated. The phytase and the common bacterial �-lactamase proteins are analysed as ‘proof of concept’ examples. Consensus proteins, as generated by ProteinParser, are regularly …

Torsion-Free Groups And Modules With The Involution Property, Brendan Goldsmith, C. Meehan, S.L. Wallutis

Articles

An Abelian group or module is said to have the involution property if every endomorphism is the sum of two automorphisms, one of which is an involution. We investigate this property for completely decomposable torsion-free Abelian groups and modules over the ring of -adic integers.

The Irish Working Group On Information Literacy: A Cross-Sectoral Approach, Philip Russell, Terry O'Brien

Support services (Former ITT) - Articles

The Working Group on Information Literacy (WGIL) was established by the Library Association of Ireland (LAI) in January 2006 to recommend strategies for the development of information skills at both a theoretical and practical level in the Library and Information Services sector in Ireland.

From the outset, one of the key objectives established was that the work of the WGIL would be approached on a cross-sectoral basis.

Membership of the group comprises ten members from across the range of LIS (Library and Information Services) sectors in Ireland. These include academic, special, schools, public, health and university sectors, and also a …

The Ip Multimedia Subsystem (Ims) & The Mobile Internet: Opportunities For The Mobile Operatorthe Ip Multimedia Subsystem (Ims) & The Mobile Internet: Opportunities For The Mobile Operator, Amanda O'Farrell, Brendan Tierney

Conference papers

The IP Multimedia Subsystem (IMS) is a new mobile communications architecture, which enables many new and innovative services, and can extend the possibilities of mobile Internet application development. These mobile Internet applications and the IMS, are considered in terms of the impact that they can have on the critical success factors (CSFs) of mobile operators. The CSFs identified are particular to mobile operators that are competing in a highly saturated (in terms of mobile penetration) marketplace, and that are facing the threat of increasing competition.

Using Gis To Assess Ireland's Knowledge Economy And Its Readiness For Knowledge Based Activity, Niall Mcguinness

Dissertations

The attractiveness of emerging low wages economics to primary industries such as manufacturing and production is forcing many western economies to transition to knowledge economies. In the absence of many forms of primary industry lost to low wage economies, the European Union and its members are fast realising the importance of attracting knowledge based enterprise in order to maintain Europe’s economic climate. Ireland too has a stated aim to become a knowledge economy by the year 2010. This can be achieved by investing in higher education and attracting knowledge industry to the country. Ireland has made some progress to achieving …

Breaking The Cycle-Preventing Failures By Leveraging Historical Data During Conceptual Design, Daniel A. Krus, Katie Grantham

Engineering Management and Systems Engineering Faculty Research & Creative Works

Major engineering accidents are often caused by seemingly minor failures propagating through complex systems. One example of this is an accident involving a Bell 206 Rotorcraft where a fuel pump failure led to the severing of the tail boom. Cataloguing and communicating the knowledge of potential failures and failure propagations is critical to prevent further accidents. The need for effective failure prevention tools is not specific to rotorcrafts, however. Failure reporting systems have been adopted by various industries to aid and promote failure prevention. The catalogued failures usually consist of narratives describing which part of a product failed, how it …

Spatial Diversity In Signal Strength Based Wlan Location Determination Systems, Anil Ramachandran, Jagannathan Sarangapani

Electrical and Computer Engineering Faculty Research & Creative Works

Literature indicates that spatial diversity can be utilized to compensate channel uncertainties such as multipath fading. Therefore, in this paper, spatial diversity is exploited for locating stationary and mobile objects in the indoor environment. First, space diversity technique is introduced for small scale motion and temporal variation compensation of received signal strength and it is demonstrated analytically that it enhances location accuracy. Small scale motion refers to movements of the transmitter and/or the receiver of the order of sub-wavelengths while temporal effects refer to environmental variations with time. A novel metric is introduced for selection combining in order to improve …

Asymptotic Stability Of Nonholonomic Mobile Robot Formations Using Multilayer Neural Networks, Jagannathan Sarangapani, Travis Alan Dierks

Electrical and Computer Engineering Faculty Research & Creative Works

In this paper, a combined kinematic/torque control law is developed for leader-follower based formation control using backstepping in order to accommodate the dynamics of the robots and the formation in contrast with kinematic-based formation controllers that are widely reported in the literature. A multilayer neural network (NN) is introduced along with robust integral of the sign of the error (RISE) feedback to approximate the dynamics of the follower as well as its leader using online weight tuning. It is shown using Lyapunov theory that the errors for the entire formation are asymptotically stable and the NN weights are bounded as …