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2002

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Creating Loyalty In Relationship Marketing: A Descriptive Study Of Supermarket Loyalty Programs., Catherine Maria Brumley Jan 2002

Creating Loyalty In Relationship Marketing: A Descriptive Study Of Supermarket Loyalty Programs., Catherine Maria Brumley

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis explores the concept of loyalty marketing as a component of relationship marketing, by creating, building, and maintaining long-term relationships with customers to develop lifetime value and brand loyalty to one particular company or brand. The data highlights loyalty card programs implemented within the supermarket industry and evaluates those programs based on the variables of loyalty. The variables include trust, commitment, satisfaction, and value. The findings show documentation for or against the initial hypotheses, which involve factors affecting supermarket loyalty, such as convenience, price, and perceived brand value.

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The Development Of Policies And Procedures For Referring Collegiate Athletes With Eating Disorders., Brooke R. Andrews Jan 2002

The Development Of Policies And Procedures For Referring Collegiate Athletes With Eating Disorders., Brooke R. Andrews

Graduate Theses, Dissertations, and Problem Reports (ETD)

Objective: To write an institutional policy that outlines a referral plan for collegiate athletes diagnosed with eating disorders. Design: A modified Delphi Technique. Participants: 14 Team Physicians and 14 Head Athletic Trainers from the Big East Athletic Conference. Interventions: Participants received a first round demographic and policies questionnaires followed by a second round policies questionnaire two weeks later. Participants were asked to rate the components on relevance to a written policy. Results: The final policy outlines the medical personnel who should comprise an Eating Disorder Team, what evaluations are mandatory for an athlete suspected of having an eating disorder, and …

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The Association Of Selected Personality Traits With Perceived Teaching Program Effectiveness., Mitchell Eugene Bryant Jan 2002

The Association Of Selected Personality Traits With Perceived Teaching Program Effectiveness., Mitchell Eugene Bryant

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study was an exploratory study of associations between selected personality traits of agriculture teachers and perceived teaching program effectiveness. The twenty male teachers of agriculture who graduated/certified between the years 1981 and 1990, and who had taught agriculture in West Virginia high schools for more than one year were asked to complete the Emotions Profile Index which, when analyzed, provides a percentile score based upon national norms in eight dimensions of personality. Analysis of variance was used to determine if differences existed between quartile rankings and personality traits of participants. Findings indicate that the type of personality exhibited by …

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The Dynamics Of Orality, Language, And Identity In David Huet’S Zaza, La Réunion Des Années 50 And Erna Brodber’S Jane And Louisa Will Soon Come Home, Weena Isabelle Gaulin Jan 2002

The Dynamics Of Orality, Language, And Identity In David Huet’S Zaza, La Réunion Des Années 50 And Erna Brodber’S Jane And Louisa Will Soon Come Home, Weena Isabelle Gaulin

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study contends that Reunionese and Caribbean identities can be construed in part through an examination of orality and language in the literature of the islands. In preparation for an analysis of the dynamics of Creole and other oral features in Huet`s Zaza, la Réunion des années 50 and Brodber’s Jane and Louisa Will Soon Come Home, some linguistic preliminaries establish Creoles as full-fledged languages, a step that helps explain the post-colonial subject’s behavior towards a language initially imposed by the colonizer. A comparison of the nature, mechanics, and purposes of oral structural devices in the two literary works leads …

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Communication Of Position In Current National Primetime Brand Advertising: A Content Analysis., Chad Matthew Mezera Jan 2002

Communication Of Position In Current National Primetime Brand Advertising: A Content Analysis., Chad Matthew Mezera

Graduate Theses, Dissertations, and Problem Reports (ETD)

Study examines communication of brand position in current national brand advertising on the four network stations during primetime programming. Content analysis of a random sample of advertising executions was performed on the premise that evaluation of said executions should be performed on the basis of cues provided by the execution to the viewer. Coded results are provided and analyzed. Brand position, as applied to communication in television commercials, is defined and explored.

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An Analysis Of An Interview Between A Carthusian Monk And A Benedictine Monk Utilizing Fillmore's Frame Model In Discourse Analysis., Joseph John Pielech Jan 2002

An Analysis Of An Interview Between A Carthusian Monk And A Benedictine Monk Utilizing Fillmore's Frame Model In Discourse Analysis., Joseph John Pielech

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis analyzed a three-hour audiotape interview (Appendices I and II) between Fr. Benedict Neenan, a professed Benedictine monk and Pr. Raphael Diamond, a Carthusian monk from the Charterhouse of the Transfiguration in Arlington, VT. The theoretical framework employed as the vehicle of analysis is Fillmoreís Frame Model (1976, 1977). By implementing Fillmoreís model, we are able to explain how and why certain frames arose as well as account for any breakdown in the discourse which resulted from inaccurate or incomplete mental representations the participants had. Fillmoreís model incorporates the linguistic, metalinguistic, and psycho-social elements of language, however he does …

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A Uses And Gratifications Analysis Of Consumer Satisfaction Correlated To Expectations In E-Commerce Retail Shopping., Stacey Ann Torjak Jan 2002

A Uses And Gratifications Analysis Of Consumer Satisfaction Correlated To Expectations In E-Commerce Retail Shopping., Stacey Ann Torjak

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research is an exploration of how retail is moving from the mall to the Internet. It applies uses and gratifications analysis of consumer satisfaction and ecommerce Web sites. The study compares obtained and sought after e-commerce consumer gratifications. The participants for the study attended West Virginia University in the spring 2002 semester. The study produced 50 valid responses that found consumers sought after gratifications for product display and navigation features were not met. This research also shows that experienced Internet consumers trust e-commerce Web sites privacy/security features. Implications for companies with e-commerce Web sites are explored.

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The Relations Between Spirituality, Religiosity And Reasons For Living In Older Adults., Andrea Kay Shreve-Neiger Jan 2002

The Relations Between Spirituality, Religiosity And Reasons For Living In Older Adults., Andrea Kay Shreve-Neiger

Graduate Theses, Dissertations, and Problem Reports (ETD)

The present study examined the relations between measures of religiosity and spirituality and reasons for living in older adults. Participants consisted of 69 community-dwelling older adults. Results revealed that number of reasons for living endorsed was related to degree of religiosity, and that spirituality, or the more covert idiographic aspect of faith, was related to survival and coping. Religiosity and spirituality were found to overlap in areas of prayer fulfillment and universality. In addition, the top ten reasons for living in this population were identified. The implications of the results for suicide assessment and prevention in older adults, and future …

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The Big Three As Related To Receiver Apprehension And Listening Behaviors., Jamie Lynn Hayhurst Jan 2002

The Big Three As Related To Receiver Apprehension And Listening Behaviors., Jamie Lynn Hayhurst

Graduate Theses, Dissertations, and Problem Reports (ETD)

The current study examined receiver and listening behaviors from a communibiological point of view. Communibiology proposes that particular communication variables are predictable by individual inborn processes. These inborn processes make up our individual temperament. Therefore, the apprehension variables were measured to determine if they were predicted by temperament. Individual temperament was measured using Eysenck’s Big Three measurement of extroversion, neuroticism, and psychoticism. The dependent variables were then regressed to determine if they were predictable by all three temperament variables and/or by one of individual variables. College undergraduates (N = 325) voluntarily participated in the study. Results indicate mixed support for …

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The Relationships Among Self-Percieved Body Image, Interaction Involvement, And Interpersonal Communication Motives., Suzanna D'Ette Miller Jan 2002

The Relationships Among Self-Percieved Body Image, Interaction Involvement, And Interpersonal Communication Motives., Suzanna D'Ette Miller

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this study was to examine the relationships among self-perceived body image, interaction involvement, and interpersonal communication motives. Participants (N = 137) completed the Self-Perceived Body Image Scale (Richmond, 1998), the Interaction Involvement Scale (Cegala, 1981), and the Interpersonal Communication Motives Scale (Rubin, Perse, & Barbato, 1988). Results indicated that self-perceived body image was negatively related with the inclusion and relaxation motives, but was not significantly correlated with the pleasure, affection, escape, and control motives. It was also found that women have a significantly lower self-perceived body image than men. Limitations and directions for future research were also …

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Wheat, Wealth, And Western Maryland: The Growth And Evolution Of Flour Milling In Frederick County, Maryland, 1748-1789., John F. Kvach Jan 2002

Wheat, Wealth, And Western Maryland: The Growth And Evolution Of Flour Milling In Frederick County, Maryland, 1748-1789., John F. Kvach

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis explores the evolution of flourmills in Frederick County, Maryland within the context of the economic and social development of western Maryland from 1748-1789. Western Maryland’s development differed greatly from that of most other areas in Maryland. A large German immigrant population, along with English and Scottish settlers, settled the valleys, of present day Frederick County, during the eighteenth century. These settlers grew wheat and created a need for mills and millers. Economically, mills created prosperity by attracting new businesses and settlers to the frontier. Politically and socially, millers influenced a region often in conflict with the tobacco interests …

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The Relationship Between Family Communication Patterns And Locus Of Control., Andrea Marie Nardello Jan 2002

The Relationship Between Family Communication Patterns And Locus Of Control., Andrea Marie Nardello

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study used the newly developed Interpersonal-Goal Locus of Control scale (IGLOC) and the Revised Family Communication Patterns (RFCP) scale to investigate the relationship between people’s family communication growing up with their sense of locus of control later in life. It was hypothesized that family communication patterns would be related to the subscales of the IGLOC. College undergraduates (N=215) were given a survey which measured their locus of control and family communication patterns. Results of a Pearson Correlation show conversation-orientation to be positively related to internal, structural, other-owned, and negatively related to normative and phenomenal locus of control. Conformity-orientation was …

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Differential Reinforcement Of Fixed-Interval Interresponse Times: Effects On Choice., Tammy Renee Wade Jan 2002

Differential Reinforcement Of Fixed-Interval Interresponse Times: Effects On Choice., Tammy Renee Wade

Graduate Theses, Dissertations, and Problem Reports (ETD)

Eight rats were exposed to a concurrent-chains procedure. Half of the rats chose between a fixed-interval schedule that required low rates of responding in the paced terminal link and a simple fixed-interval schedule in the unpaced terminal link. The other half chose between a fixed-interval schedule that required high rates of responding and a simple fixed-interval schedule. Interresponse-time criteria were based on the percentiles of a baseline distribution of interresponse times obtained for each rat. The criteria increased in stringency across conditions. Consistent changes in response rates as the result of the interresponse-time criteria were not obtained. Therefore, preference between …

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A Case Study Exploring Streaming Video In A University Setting., Brent Matthew Eastwood Jan 2002

A Case Study Exploring Streaming Video In A University Setting., Brent Matthew Eastwood

Graduate Theses, Dissertations, and Problem Reports (ETD)

The aim of this study was to examine the representations of adaptation and innovation among communications employees at West Virginia University. This case study was based on a marketing and communication project called “Stream of the Week,” which featured streaming video news reports on the university’s main web page. A data set of the videos was analyzed based on criteria set forth by the university’s marketing and communication goals. Qualitative interviews were conducted with key personnel to explore ways to better meet the university’s communication goals. Responses were classified as either adaptive or innovative communication. Recommendations were made to improve …

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Ground Realities Of Virtual Business. A Look At India And The United States Of America., Gautam Seth Jan 2002

Ground Realities Of Virtual Business. A Look At India And The United States Of America., Gautam Seth

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study looks at the advertisements and content on Web sites operating in the United States of America and India. The shortcomings of technology & infrastructure and the scope of conducting virtual business in India vis-à-vis the United States is also explored. The research focused on navigational ease, technological shortcomings and business opportunities in the sites covered for the two Countries using content analysis. The findings are similar and different in various contexts, as the level of participation of Government and private sector is varying vis-à-vis its population and the infrastructure.

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Transit Attitudes And Ridership In A Middle-Sized Municipality: Responses From Two Crucial Audiences., W. Daniel Scheuch Jan 2002

Transit Attitudes And Ridership In A Middle-Sized Municipality: Responses From Two Crucial Audiences., W. Daniel Scheuch

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis focuses on the development of public relations and advertising themes derived empirically from attitude measurement. Components of attitudes towards transit in a small city (pop. 25,000) with college campus are studied (student pop. 20,000). Comparisons are drawn between people who ride the bus frequently and infrequent rider. Two samples were compared, one of bus riders, the other of employed professionals found at there workplace. Advertising and public relations media and message strategies appropriate to audience involvement level and attitudes are advanced based on sample demographics and significant differences in the respondent rated performance and importance of 14 transit …

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Recreation Specialization And The Recreation Opportunity Spectrum: A Study Of Climbers., George Mcclellen, Iii Weekley Jan 2002

Recreation Specialization And The Recreation Opportunity Spectrum: A Study Of Climbers., George Mcclellen, Iii Weekley

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this study is to match the appropriate setting opportunities with the level of recreation specialization of selected climbers, using the Recreation Opportunity Spectrum (ROS) as a model of different setting opportunities. Questionnaires were distributed and analyzed to create a specialization index level. Associations with setting variables were analyzed using Kendall’s tau-b correlation and model selection loglinear analysis. Of the relationships examined, four variables were significant using Kendall’s tau-b and two using model selection (α= .05). These results show that the setting becomes more important as specialization increases and that more specialized climbers tend to go to more …

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Spiraling Towards Success: An Africana Artist's Exploration Of The Creative Process Of Writing And Performing A Monodrama., Nina Christine Domingue Jan 2002

Spiraling Towards Success: An Africana Artist's Exploration Of The Creative Process Of Writing And Performing A Monodrama., Nina Christine Domingue

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis fulfills the requirements needed to attain a Master of Fine Arts degree in Acting. The creative process embodied in this thesis helps to demonstrate the cultural and artistic survival of a black artist in mainstream theatre. The document also contains examples of the research used for playwriting and in the actress’ character development, descriptions of the rehearsal process, photographs from the production, excerpts from the actress’ journal, a review of the performance, and a self-evaluation.

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A Comparison Of Psychologists Who Engage In Nonsexual And Sexual Dual Relationships With Psychologists Who Do Not., Debra Kristine Ehlert Jan 2002

A Comparison Of Psychologists Who Engage In Nonsexual And Sexual Dual Relationships With Psychologists Who Do Not., Debra Kristine Ehlert

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this study was to examine and understand potential differences between psychologists who have engaged in a nonsexual and sexual dual relationship and psychologists who have not. Psychologists from across the United States (N = 59) completed questionnaires concerning object relations, parentification, narcissistic injury, self-esteem, and ethical judgment. Measures included a demographic questionnaire, the Bell Object Relations Inventory (BORI) with four subscales of alienation, insecure attachment, egocentricity, and social incompetence), the Parentification Questionnaire (PQ), the Narcissistic Injury Scale (NIS), the Rosenberg Self-Esteem Scale (RSE), the Ethical Judgment Scale (EJS), and four open-ended questions regarding the experience of being …

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The Impact Of A Language Learning Context On Chinese Students Learning English., Saundra Enany Faris Jan 2002

The Impact Of A Language Learning Context On Chinese Students Learning English., Saundra Enany Faris

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this study was to examine English language acquisition in four ESL children whose native country is China. Each of the four children was considered individually and holistically through case study methodology, and some comparisons across children were considered. A second purpose of this study was to look holistically at the instructional strategies used to support language acquisition for each of these students. In addition, this research investigated the perceptions of the four Chinese ESL students regarding strategies and instructional methods used to facilitate English language acquisition at one or two elementary schools in a rural state in …

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The Quality Of Student Effort Of Nontraditional Student Persisters At Glenville State College., Marthenia Ellen Garrett Jan 2002

The Quality Of Student Effort Of Nontraditional Student Persisters At Glenville State College., Marthenia Ellen Garrett

Graduate Theses, Dissertations, and Problem Reports (ETD)

The study sought to determine if a relationship existed between the independent variable of student effort, and the dependent variables of perception of college environment and self-assessment of gains from the college experience for Glenville State College nontraditional student persisters. The study sought to determine if a relationship existed between scores of Glenville State College students for quality of effort and self-evaluation of gains from the college experience compared to the same scores for a normative group. The population included Glenville State College students at least 24 years old with at least 80 hours completed in a baccalaureate program in …

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Women's General And Oral Health Topics In Associate /Certificate, Baccalaureate, And Master's Degree Dental Hygiene Curricula., Joan Carol Gibson-Howell Jan 2002

Women's General And Oral Health Topics In Associate /Certificate, Baccalaureate, And Master's Degree Dental Hygiene Curricula., Joan Carol Gibson-Howell

Graduate Theses, Dissertations, and Problem Reports (ETD)

The first purpose of this survey was to identify what women's general and oral health topics were included in dental hygiene curricula. Such variables as the dental hygiene degree granted, whether it was an associate/certificate (A/C), baccalaureate (BS), or master's degree (MS) and the course status were included. The second purpose was to investigate and compare demographic data and related educational issues, such as sources of instruction used by faculty when teaching women's health, continuing education completed by faculty in the past two years on women's health, where and how students apply their women's health knowledge, perception of satisfaction, perceived …

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Health-Related Quality Of Life In Aboriginal Children And Adolescents With Type 2 Diabetes Mellitus Attending A Major Midwest Referral Center, Cindy L. Allan Jan 2002

Health-Related Quality Of Life In Aboriginal Children And Adolescents With Type 2 Diabetes Mellitus Attending A Major Midwest Referral Center, Cindy L. Allan

Theses and Dissertations

No abstract provided.

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The Experience Of Meaning Among A University Population, Daniel P. Cramer Jan 2002

The Experience Of Meaning Among A University Population, Daniel P. Cramer

Theses and Dissertations

No abstract provided.

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Prehospital Delay In A Rural Community : A Study Relating Socioeconomic Variables And Patient Delay In Acute Myocardial Infarction, Jill S. Cease Jan 2002

Prehospital Delay In A Rural Community : A Study Relating Socioeconomic Variables And Patient Delay In Acute Myocardial Infarction, Jill S. Cease

Theses and Dissertations

No abstract provided.

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Deception Detection Accuracy Of Trial Attorneys, Brian Van Fossen Jan 2002

Deception Detection Accuracy Of Trial Attorneys, Brian Van Fossen

Theses and Dissertations

No abstract provided.

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Changes In Autonomic Nervous System Function, Corticosteroid Concentrations And Prostaglandin Production In Response To A Laboratory Stressor : The Moderating Effects Of Calcium And Other Minerals In Women With Dysmenorrhea, Robyn Adele Drach Jan 2002

Changes In Autonomic Nervous System Function, Corticosteroid Concentrations And Prostaglandin Production In Response To A Laboratory Stressor : The Moderating Effects Of Calcium And Other Minerals In Women With Dysmenorrhea, Robyn Adele Drach

Theses and Dissertations

No abstract provided.

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Merchant Knowledge Levels Of The State Tobacco Law And Local Ordinance And How It Relates To The Ability Of Youth To Purchase Tobacco, Jeanine E. Gangeness Jan 2002

Merchant Knowledge Levels Of The State Tobacco Law And Local Ordinance And How It Relates To The Ability Of Youth To Purchase Tobacco, Jeanine E. Gangeness

Theses and Dissertations

No abstract provided.

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Surviving The "Cultural Genocide" Of The "Peace Policy" In Northeastern Dakota Territory, Todd Maxwell Pelfrey Jan 2002

Surviving The "Cultural Genocide" Of The "Peace Policy" In Northeastern Dakota Territory, Todd Maxwell Pelfrey

Theses and Dissertations

No abstract provided.

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Factors Influencing Crna's Attitudes Regarding Midazolam As A Preoperative Sedative With Pediatric Patients, Trent E. Siemers Jan 2002

Factors Influencing Crna's Attitudes Regarding Midazolam As A Preoperative Sedative With Pediatric Patients, Trent E. Siemers

Theses and Dissertations

No abstract provided.

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