Digital Commons Network^™

The Effect Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the humorous advertising in the business importance of world and the effect that it has on consumers' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand .

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

Chump Change, A Moral Tale Of Misogyny And Accountability: A Screenplay, Christopher S. Mcdonald

Theses

This Culmanating Project is a full-length motion picture screenplay titled Chump Change.

Chump Change is a moral tale of the accountability that a young misogynist named Clay has to face when his long-suffering wife, Lena, pulls the rug out from under their marriage. As Clay struggles to put his life back together while fighting Lena for the custody of his son, he has to face up to his own responsibility for his plight.

As Clay develops more consciousness about the darker side of his own nature, he searches for the answer to the question. 11 Can people really change?" He …

The Effects Of Self-Esteem On Reading And Math Achievement In Third And Fifth Grade Students, Carol Ann Beatty

Theses

This study examined whether self-esteem had a significant effect on reading and math achievement. Data were collected from 90 third and fifth grade students in a Midwestern, suburban elementary school. Results of a self-esteem test (Piers-Harris Children's Self-concept Scale) were correlated to standardized reading and math test scores (Missouri Mastery and Achievement Test, MMA T). The results indicated a direct correlation. The variation in the level of self-esteem scores suggests a parallel relationship with reading and math achievement scores. The direct correlation demonstrates if one score (self-esteem) is high, then the other score (reading or math) will more than likely …

The Effects Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the importance of humorous advertising in the business world and the effect that it has on consumers ' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand.

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

Longwood College Catalog 1998-1999, Longwood University

Undergraduate Catalogs

No abstract provided.

Integrated Marketing Communication, Nareerat Kesaraphong

Theses

This thesis will focus on the Integrated Marketing Communication (IMC) in the United States and Thailand.

The new world of IMC provides a radically different way for companies to promote themselves. Throughout marketing history companies promoted a product by advertising. Advertising stated the "reason" people should purchase the product. You advertise it heavily. Consumers buy it. Advertising was king.

Integrated Communication and integrated marketing is good to reach the same amount of consumers that had been reached in the past. The vast amount of media available, such as the World Wide Web, trade shows, television, periodicals and outdoor advertising, make …

Voices From A Reliquary, Donna Jean Mazza

Theses : Honours

"Voices from a Reliquary" is a series of six short stories drawn from genealogical research. The stories explore historical events and issues which affected the family. Two main thematical bases of the stories are the power of the historical relic and the life transforming effect of journeys. Major theoretical issues considered within the work are the relationship between historical-biographical narrative and the cognitive processes of memory. My narrative style seeks to imitate these cognitive processes, mainly through the use of what Bakhtin termed “polyphonic" narrative. Research for the stories was gathered from letters and interviews with surviving family members. Photographs, …

Patients As Consumers: Making The Health Care System Our Own., David J. Lansky

Center for Policy Research

I ask you to think about our health care system. Think beyond the issues that are in front of us today: the anxiety we have about managed care, obtaining our own health care and paying for it, the survival of Medicare, and the unpredictable impact of government regulations. Think about our *health*, what we want from our health care system, what we're spending all this money for, and what we care about for ourselves and for our families. The challenge we face in the next five, ten, or fifteen years is to place the American health care system under the …

New Conundrums: Public Policy And The Emerging Health Care Marketplace, James R. Tallon

Center for Policy Research

There is a fundamentally new dynamic in American health care, one that has yet to be fully experienced but that threatens to leave a large portion of the American population without access to the quality health care they have received in the past. While the federal government has not completely abandoned the goal of assuring universal health care, a goal that dates back to the creation of Medicare and Medicaid in the 1960s and even earlier, the mechanisms to pursue that goal have changed. The implicit contract between government and health care providers--mostly doctors and not-for-profit hospitals--under which subsidized care …

Contents

Basic Communication Course Annual

No abstract provided.

Learning Style Preferences And Academic Achievement Within The Basic Communication Course, Charles A. Lubbers, William J. Seiler

Basic Communication Course Annual

Students enrolled in a basic communication course taught using the personalized system of instruction (PSI) were studied to determine the influence of learning style preferences on academic achievement. The twenty measures of the Canfield Learning Style Inventory (CLSI) were regressed with three measures of student academic achievement. Eight of the twenty were significant in at least one of the three equations. Two of the learning style measures (class organization and performance expectations) were significant with all three measures of achievement. Two applications of the findings for basic course instructors are presented.

Graduate Teaching Assistant Training: Preparing Instructors To Assist Esl Students In The Introductory Public Speaking Course, Brooke L. Quigley, Katherine G. Hendrix, Karen Freisem

Basic Communication Course Annual

Much research identifies the need to assist English as a Second Language (ESL) students in our classrooms. Some communication educators have addressed this need by enrolling students in special sections of introductory courses for ESL students only. With a focus specifically on graduate teaching assistant (GTA) training, this paper suggests ways to assist ESL students, along with native speaking students, enrolled in regular sections of the introductory public speaking course. We first identify steps for assessing whether an ESL student is appropriately enrolled in a course. We then focus on ways instructors can assist ESL students with: 1) pronunciation, comprehensibility, …

Basic Communication Course Annual Vol. 10

Basic Communication Course Annual

Full issue (174 pages, 6.4 MB)

Table Of Contents

Journal of Maritime Law and Commerce

No abstract provided.

The Duty Of Utmost Good Faith In Marine Insurance Law: A Comparative Analysis Of American And English Law, Thomas J. Schoenbaum

Journal of Maritime Law and Commerce

No abstract provided.

Extraterritorial Impact Of United States Labor Unions And United States Labor Laws On The Maritime Industry, Paul Heylman

Journal of Maritime Law and Commerce

No abstract provided.

Cognitive Agents, Michael N. Huhns, Munindar P. Singh

Faculty Publications

Several researchers have proposed using cognitive concepts as a semantic basis for agent communications (M.N. Huhns and M.P. Singh, 1997). One of the leading candidates for such a semantics is based on Arcol, the communication language used within Artimis. Interestingly, this application (not only of Arcol, but also in general) appears extremely misguided. The intentional concepts are well suited to designing agents, but are not suited to giving a basis to a public, standardizable view of communication. A challenge for using the cognitive concepts is that although they are natural in several respects and can guide implementations, full blown implementations …

Personal Assistants, Michael N. Huhns, Munindar P. Singh

Faculty Publications

Already there are simple personal agents to help with some of our shopping. There are agents to track stocks in our portfolios, advise us on how to use particular software products, and arrange meetings within corporate workgroups. However, none of these agents takes more than one aspect of our activities into account, nor do they adapt easily to our preferences. Personal assistants, on the other hand, are agents that can represent individuals on the Web. They help users in their day-to-day activities, especially those involving information retrieval, negotiation, or coordination. A personal assistant might schedule a meeting and then, based …

Workflow Agents, Michael N. Huhns, Munindar P. Singh

Faculty Publications

Software agents as user agents, resource agents, and brokers may be able to enhance usefulness of workflow applications. Workflow technology is important to network computing because workflows exist naturally wherever distributed resources are interrelated. The problem with current workflow technology is that it is often too rigid. The lack of freedom accorded to human participants causes workflow management systems to appear unfriendly. As a result, they are often ignored or circumvented. This rigidity also causes productivity losses by making it harder to accommodate the flexible, ad hoc reasoning of human intelligence. Another challenge is that system requirements are rarely static. …

All Agents Are Not Created Equal, Michael N. Huhns, Munindar P. Singh

Faculty Publications

As the technology advances, we can expect the development of specialized agents to be used as standardized building blocks for information systems. Two trends lend credence to such a prediction. First, software systems in general are being constructed with larger components, such as ActiveX and JavaBeans, which are becoming closer to being agents themselves. They have more functionality than simple objects, respond to events autonomously, and, most importantly, respond to system builders at development time, as well as to events at runtime. Moreover, there is a move toward more cooperative information systems, in which the architecture itself plays an important …

Anthropoid Agents, Michael N. Huhns, Munindar P. Singh

Faculty Publications

In the study of agents on the Internet, we often ascribe to them human qualities, such as beliefs and intentions. These qualities are best understood as metaphors that give developers a way to talk about and design the capabilities and applications of agents. Despite all the progress in computing, users have been slow to accept the technology. They have often accepted what was thrown at them, but only under economic duress. Bringing the technology closer to their emotional needs might ease this resistance. So how can we put a human face on computing? Maybe by putting an animated face on …

The Interpretation Of The Remedial Provisions Of The Cisg, Evelina Wilhelmina Innocentia Visser

LLM Theses and Essays

The drafting process of the most successful international uniform law of the last decades, the 1980 United Nations Convention on the International Sale of Goods (CISG) reflected that in order to become a set of "well-balanced subsidiary rules," international uniform must be drafted and implemented carefully. It is essential that an international uniform law is adapted to diverse cultures. The different needs and demands of the varied socio-economic systems and legal structures, perceptions, procedures, and cultures of the distinct legal systems of this world are a main and omnipresent consideration and must be capable of absorbing the unified law. Either …

Role Of Essay Questions In The Uniform Cpa Examination, American Institute Of Accountants. Board Of Examiners

Examinations and Study

No abstract provided.

The Hidden History Of The Second Amendment, Carl Bogus

Law Faculty Scholarship

No abstract provided.

Maritime Arbitration In Asia, Lawrence G. Cohen

Journal of Maritime Law and Commerce

No abstract provided.

1998 Nebraska Beef Cattle Report

Nebraska Beef Cattle Reports

Cow/Calf
Spring versus Summer Calving for the Nebraska Sandhills: Production Characteristics
Performance of Summer- and Spring-Born Calves Finished as Calves or Yearlings
Use of the NRC Model for Evaluating Nutrient Balances of Grazing Beef Cattle
Dried Poultry Waste as a Protein Supplement for Cows Grazing Winter Forages
Escape Protein Supplementation and Weaning Effects on Calves Grazing Meadow Regrowth
Calving Difficulty and Calf Response to Stress
Effect of Summer Grazing on Crude Protein and Digestibility of Winter Diets of Cattle in the Nebraska Sandhills
Ruminal Degradation of Rubisco by Beef Cattle Grazing Switchgrass and Big Bluestem
Evaluating Stress in Calves Weaned …

Reproductive Rights Of Women: Construction And Reality In International And United States Law, Kimberly A. Jones

Cardozo Journal of Equal Rights & Social Justice

The article examines the disparity between the legal recognition of women's reproductive rights and the reality of their ability to exercise these rights. It explores how international and United States laws construct reproductive rights differently, but both fail to address the cultural, economic, and social barriers that prevent women from realizing these rights. The analysis underscores the need for states to take affirmative actions to dismantle these barriers and ensure that women can fully exercise their reproductive rights.

"A Revolution Which Seeks To Abolish Law, Must End Necessarily In Despotism": Louisa Mccord And Antebellum Southern Legal Thought, Alfred L. Brophy

Cardozo Journal of Equal Rights & Social Justice

Louisa McCord's essays provide a unique lens into the legal and political thought of antebellum Southern society, particularly her defense of slavery and the role of law in maintaining social order. She argued that law should ensure basic fairness in market transactions but should not interfere with the institution of slavery, which she viewed as a matter of sentiment rather than legal regulation. McCord's work challenges the notion that legal history is confined to the common law tradition, emphasizing the importance of understanding law as part of a broader societal outlook.

Justice Ruth Bader Ginsburg And The Virginia Military Institute: A Culmination Of Strategic Success, Scott M. Smiler

Cardozo Journal of Equal Rights & Social Justice

The note examines Justice Ginsburg's pivotal role in shaping the Supreme Court's approach to gender-based discrimination, particularly through her advocacy for heightened scrutiny of such classifications. It highlights how her efforts culminated in the landmark decision of United States v. Virginia, where the Court ruled that Virginia Military Institute's (VMI) exclusion of women violated the Equal Protection Clause. The decision reinforced the requirement that gender-based classifications must meet an exceedingly persuasive justification, aligning with Ginsburg's long-standing commitment to dismantling gender stereotypes and advancing equal protection principles.

What Are We Doing When We Pray?, Jorgen Moltmann

Institute of Liturgical Studies Occasional Papers

(Excerpt)

My God, we cry out and complain we groan and weep we are speechless and silent. And we beg and implore, we wish and we will, we crave and insist. We thank and praise, we rejoice and dance, we sing and we glorify. These are all ways of expressing our lives before God. To call them all 'praying' is much too narrow, because the word 'pray' means much the same as 'ask' and 'plead'. But to come to God only with our entreaties is hardly the expression of a true love for God. God is more than our heavenly …