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1997

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Articles 14881 - 14887 of 14887

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Advertising Beliefs And Attitudes: Are Students And General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski Jan 1997

Advertising Beliefs And Attitudes: Are Students And General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski

Marketing Faculty Research and Publications

Studies of advertising beliefs and attitudes are crucial because these measures are shown to affect brand attitudes and purchase intentions. Previous studies in this area used either student or general consumers samples; no comparisons were made between the two groups. Therefore, it is not known whether and to what extent responses of student samples are likely to differ from those of general consumers. Differences would indicate that the two segments view advertising dissimilarly. However, by applying covariance structure analysis on a sample of students and a sample of general consumers from India, our study found no significant differences between them …

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Matta: Surrealism And Beyond [Essay], Curtis Carter Jan 1997

Matta: Surrealism And Beyond [Essay], Curtis Carter

Philosophy Faculty Research and Publications

No abstract provided.

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Comment: Frank Knight's Pluralism, John B. Davis Jan 1997

Comment: Frank Knight's Pluralism, John B. Davis

Economics Faculty Research and Publications

No abstract provided.

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J. M. Keynes On History And Convention, John B. Davis Jan 1997

J. M. Keynes On History And Convention, John B. Davis

Economics Faculty Research and Publications

No abstract provided.

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Harcourt As A Historian Of Economic Thought, John B. Davis Jan 1997

Harcourt As A Historian Of Economic Thought, John B. Davis

Economics Faculty Research and Publications

No abstract provided.

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Perceptions Of Stuttering Intervention Services Received At Portland State, Franklin Wayne Bender Jan 1997

Perceptions Of Stuttering Intervention Services Received At Portland State, Franklin Wayne Bender

Dissertations and Theses

As consumers become more knowledgeable and more demanding of accountability, health care workers, including speech-language pathologists, are being required to justify the effectiveness of their work by documenting the results of their treatment programs. There are different ways to measure treatment outcomes. Outcomes may be measured qualitatively and/or quantitatively. Qualitative or subjective outcomes are difficult to define and measure and few studies of this type have been reported in the literature. Because few studies have been reported in the literature regarding client satisfaction, this area was investigated in this research project. The focus of this project was to ascertain whether …

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The Relationship Between Self-Monitoring And Organizational Training Effectiveness And Satisfaction, Joanna Wulbert Jan 1997

The Relationship Between Self-Monitoring And Organizational Training Effectiveness And Satisfaction, Joanna Wulbert

Dissertations and Theses

The present research explored the relationship between self-monitoring and training. It was hypothesized that high self-monitors' sens ivity to social cues would improve training satisfaction and learning. This study was divided into 2 parts; a field and a laboratory study. Nine trainees and 8 peer trainers participated in the field study and 75 undergraduate psychology students participated in the laboratory study. Due to the extremely small sample size of the field study, the results were not conclusive. In the laboratory study, trainers' that were categorized as high self-monitors were associated with higher satisfaction levels among trainees. However, self-monitoring was not …

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