Digital Commons Network^™

Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

Healthcare Facility Distribution And Utilization Of Tertiary Services: The Case Of Korea, Thomas L. Powers, Seongwon Choi

Atlantic Marketing Association Proceedings

No abstract provided.

Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron

Atlantic Marketing Association Proceedings

No abstract provided.

Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Geofencing In Action, Courtney E. Craven

Atlantic Marketing Association Proceedings

No abstract provided.

From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White

Atlantic Marketing Association Proceedings

No abstract provided.

Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery

Atlantic Marketing Association Proceedings

No abstract provided.

Understanding Drivers Of Fomo For A Sports Event: Correlational Evidence, Henry Y. Xie, Julie E. Blose, Robert E. Pitts

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Paid Generative Ai Access On Student Career Readiness: A Comparative Evaluation Of Quinncia.Ai Adoption In Higher Education, Kirsten Passyn, Jennifer Cleveland

Atlantic Marketing Association Proceedings

No abstract provided.

Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao

Atlantic Marketing Association Proceedings

No abstract provided.

Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Big Data Analytics Powered By Artificial Intelligence On Supply Chain Resilience And Corporate Social Responsibility, John Dickens, Hasan Uvet, Antonina Bauman, Sally Hiott

Atlantic Marketing Association Proceedings

No abstract provided.

The Past, Present, And Future Of Managing Seafood Supply Chain For Life Below Water (Un Sdg 14), Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.

Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao

Atlantic Marketing Association Proceedings

No abstract provided.

Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman

Atlantic Marketing Association Proceedings

No abstract provided.

The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Optimizing Project Management Workflows With Ai-Driven Task Automation, Kamrunnahar Happy, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.

How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen

Atlantic Marketing Association Proceedings

No abstract provided.

Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi

Atlantic Marketing Association Proceedings

No abstract provided.

Bringing Career Conversations Into The (Virtual) Classroom: Making 1:1 Office Hours Mandatory In An Online Marketing Capstone, Dayna Reed

Atlantic Marketing Association Proceedings

No abstract provided.

Soil Nutrient Sufficiency Does Not Ensure Plant Nutrient Status, Chandralekha Joga Miss

Scholars Week

Soil testing is commonly used to guide nutrient management. However, plants may not use nutrients in the same way that soil tests predict. This can happen when nutrients interact and limit uptake. This study evaluated whether soil test results match plant nutrient status under different compost levels, with a focus on nutrient antagonism. Soils from three compost histories were used: no compost (T1), moderate compost (T2), and long-term high compost from repeated hog manure application (T3). Soils were mixed with ProMix and Perlite (1:1:1), and Chijimisai was grown under greenhouse conditions. Plant height and chlorophyll (SPAD) were measured weekly. Soil …

Phytochemical Effects Of Culinary Spices On Kale Germination And Early Growth, Chandralekha Joga Miss

Scholars Week

Phytochemicals present in culinary spices can influence seed germination and early plant development through complex biochemical interactions. This study evaluated the effects of aqueous decoctions of Ajwain (Trachyspermum ammi), Clove (Syzygium aromaticum), Fenugreek (Trigonella foenum-graecum), Yellow Mustard (Sinapis alba), and Brown Mustard (Brassica juncea) on germination and early growth of Kale (Brassica oleracea var. acephala) under greenhouse conditions. Treatments were applied at two concentrations (2 g/100 mL and 5 g/100 mL) with distilled water as control in a completely randomized design with three replications (n = 8). Seeds were soaked in spice decoctions for 2 hours prior to sowing, and …

Climate Rhythms And U.S Extremes, Brendan P. Horn

Scholars Week

There is no question that the United States has been hit hard by weather extremes — massive storms, long droughts, and everything in between. We’re often led to believe that our carbon footprint alone drives these events, but the reality is far more complex. While trapped warm water in the Gulf of Mexico can create significant problems, it is far more certain that global climate change follows natural cycles that many are unwilling to acknowledge.

This poster offers a small but clear picture of what truly drives extreme weather in the United States and what we can actually do about …

Cloud-Based Lightweight Spatiotemporal Deep Learning Sign Language Recognition Model With Digital Twin Avatar, Mohammed Zuhair Abduljabbar

Thesis/ Dissertation Defenses

This dissertation proposes a full framework for sign language recognition (SLR). This study introduces Meta AI concept and a cloud-based framework that integrates a spatial detection and recognition model for sign language alphabet, and a spatiotemporal Transformer model for word-level SLR. The framework design also integrates a 3D digital twin that acts as a sign language interpreter on real time enhancing user friendliness and human computer interaction with the system. The major focus is finding the balance between performance accuracy and computation complexity efficiency starting with the framework communication between AI agents and the SLR models and digital twin efficiency. …

Assessing Environmental Changes Before And After The 2018 Kilauea Eruption In Leilani Estates, Hawaii, Rokeya Akter Liza

Scholars Week

The 2018 Kilauea eruption in Hawaii significantly impacted the natural landscape, especially in the Leilani Estates region. The aim of this study was to analyze and compare the environmental conditions of before and after eruption by applying remote sensing techniques. Landsat 8 satellite imagery was used for two different time periods as before the eruption (February 2018) and after the eruption (March 2019). ERDAS Imagine was used to process these images to evaluate the changes in vegetation and land cover. The Normalized Difference Vegetation Index (NDVI) was calculated for both pre- and post-eruption images to evaluate vegetation changes. Higher NDVI …

Evaluation Of Soil Properties Under Forested And Cropland Areas In Murray, Kentucky, Ramson K C, Shiba Hari Dhakal, Abinash Dhungana

Scholars Week

Soil health is shaped by its physical and chemical properties which are largely influenced by land use, affecting structure, fertility and water retention. The objective of this study was to determine key soil properties, and to evaluate their interrelationships in cultivated and forested areas of Western Kentucky. For this study, two representatives cultivated and two forested sites were selected with 6 replications each on September, 2025 in Murray, Kentucky. A total of 48 soil samples (24 disturbed and 24 undisturbed) were collected from the 0–7 cm soil layer. Disturbed soil samples were used to measure organic matter (OM) content in …

Comparing Soil Quality Changes In Forest And Cropland Systems Of Western Kentucky, Abinash Dhungana

Scholars Week

Comparing Soil Quality Changes in Forest and Cropland Systems of Western Kentucky

Abinash Dhungana

Mentor:  Dr. Iin P. Handayani, Ph.D.

Hutson School of Agriculture, Murray State University, Kentucky, USA

Abstract

Soil pH, soil organic carbon (SOC), and soil water at field capacity are critical indicators of soil quality, influencing nutrient availability, microbial activity, and water retention. Cropping practices play a crucial role in modifying these properties and determining overall soil functionality and its long-term sustainability. This study was conducted in 2025 in Calloway County, Western Kentucky, to investigate the effects of forest and cropland systems on these soil properties. Four …