Digital Commons Network^™

Ideal Leadership And Marketing Strategies During Times Of Transition, Kaia S. Thomson

Atlantic Marketing Association Student Proceedings

This study investigates the effects of transitional leadership in an organization on marketing strategies. The qualitative research, gathered through semi-structured interviews with four leaders at different stages of transition, highlights key themes such as the development of trust, adaptability, relationship-building, and the importance of gradual change. The results suggest that the most successful leaders in transition prioritize humility, respect the history of the firm, and focus on developing relationships with stakeholders. Further, these leaders focus marketing strategies on the core products or services of the organization to better understand customer preferences and create long-tern relationships. The study indicates that successful …

Overconsumption And The Role Of The Marketer, Anchiella Angelle

Atlantic Marketing Association Student Proceedings

Consumers value ethical brands and are willing to pay more and repurchase from companies that hold similar values. Consequently, overconsumption initiatives from companies have been shown to benefit brand image and can lead to increased sales due to increased trust. Younger generations, particularly Gen Z and Millennials, are showing a preference for CSR and ESG claims. For this research, a study was carried out with 111 participants to measure repurchase intentions given an impulse purchase from an ethical, neutral, and unethical company. From the study conducted, it was shown that participants have a higher intention to repurchase a product from …

Symbolic Consumption As Self-Preservation: Psychological Vulnerabilities And Identity Repair In Low-Income Luxury Consumers, Aaliyah W. Wilkerson

Atlantic Marketing Association Student Proceedings

This extended abstract presents a conceptual study exploring why low-income consumers engage in luxury fashion consumption despite financial limitations. The research reframes these purchases as emotionally driven acts of identity repair, introducing the constructs of perceived social identity lock-in and moral self-validation to explain how consumers cope with exclusion and affirm self-worth through symbolic consumption. A conceptual model is proposed and a sequential mixed-methods design is outlined for future empirical testing. This work contributes to Transformative Consumer Research by centering emotional coping in aspirational consumption and offers practical insights for inclusive, dignity-based branding strategies.

Formula 1 In The United States: A Model For Growing International Sports In U.S.?, Kate Meg Eagan, Matthew Lastner, Brian Kinard

Atlantic Marketing Association Student Proceedings

Formula 1 (F1) has grown exponentially in popularity with American audiences in the past several years, in large part by deploying modern marketing practices that are reshaping the perspective of motorsport in the U.S. Marketing experts have credited this growth to marketing practices such as the launch of a Netflix docuseries, “Drive to Survive,” which offers a dramatized retelling of the season and grants viewers a behind the scenes glimpse of the sport. As a next step, F1 is funding a major motion picture named for the sport starring Brad Pitt. Despite evidence that these practices have benefitted F1, other …

Spray Drying Of Cromolyn Sodium For Pulmonary Delivery, Waasif Karuthedath Wahab

Thesis/ Dissertation Defenses

Cromolyn sodium (CS) is an anti-inflammatory drug that can be used for the effective treatment of respiratory diseases such as asthma. Spray drying techniques are widely used in the pharmaceutical industry to produce fine drug powders for pulmonary delivery. The study aimed to develop a new dry powder formulation of CS in combination with leucine and mannitol by spray drying. The target of this study was to develop an inhalable formulation with improved fine particle fraction and less ethanol percentage in the feed solution. To obtain respirable CS: Leucine: Mannitol microparticles, process variables such as total solid concentration, leucine weight …

2026 Dr. Jay W. Boland Research Day Program Booklet, Dr. Jay W. Boland Research Day, East Tennessee State University

Dr. Jay W. Boland Research Day

No abstract provided.

Traditional And Machine-Learning Equalization Techniques For Bandwidth-Limited Short-Reach Optical Communication Channels, Abdullah Khawatmi

Thesis/ Dissertation Defenses

This thesis investigates equalization techniques for bandwidth-limited short-reach optical communication systems, with a focus on Visible Light Communication (VLC) and Step-Index Plastic Optical Fiber (SI-POF) links. Commercial light-emitting diodes and photodiode receivers impose severe bandwidth constraints, inter-symbol interference, and noise sensitivity, which fundamentally limit achievable data rates. The work addresses these impairments through systematic evaluation of traditional digital signal processing–based equalizers and modern machine-learning-based post-equalization methods.

The primary aim of this thesis is to enhance the achievable data rate and reliability of commercial short-reach optical links while maintaining practical computational complexity. Specifically, the objectives are to (i) design and experimentally …

Failed Reactions Against Industrialism: Luddites And Owenites, Shane Tanner

Scholars Week

“Failed Reactions Against Industrialism: Luddites and Owenites” describes the failure of two English reactions to the Industrial Revolution. The Luddites, a reactionary conservative movement comprised of middle-class artisans, violently rejected the use of modern technologies because it threatened their economic opportunities. The Luddites’ middle-class constituency ultimately led to its failure, alienating themselves from the economic concerns of the working class and the nobility. Additionally, their violent protests made them unpopular to the British government. The Owenites, a radical ideology founded by industrialist Robert Owen, taught that the best way to eliminate the negative effects of industrialism was to educate people …

Belle Époque French Fashion: Understanding French Clothing Labels In Historical American Media, Meg E. Smith

Scholars Week

A period of French prosperity know as the Belle Epoque followed the Franco-Prussain War from 1871-1914. Within this time, Parisian Fashion would blossom and flourish with couturiers, fashion designers, rising in fame and influence within textile and clothing markets. Credit to this prosperity can be given to the second industrial revolution, the end of a long depression, and a dominating industry of luxury market goods production in tandem with a sharp increase in foreign trade. Foreign media, such as American newspapers, would display the array of reactions to the success of Parisian styles. Retail progression and the commercialization of leisure …

Kinetic Analysis Of 2-Methylpentan-2-Ol*, Nicole Seheult

Campus Research Month

This experiment investigated the kinetics of 2-methylpentan-2-ol using UV-visible spectroscopy under strongly acidic conditions (96% sulfuric acid). The dehydration of the tert-amyl alcohol produced a carbocation intermediate whose absorbance at 300 nm was evaluated at various temperatures. An Arrhenius plot of ln(k) versus 1/T produced a linear relationship with a calculated activation energy of 90.0 kJ/mol. This value is consistent with literature expectations for tertiary carbocation formation and supports the acid-catalyzed dehydration mechanism predicted for this molecule.

From Renaissance To 20th Century: The Influence Of Musical Training On Historical Music Preferences*, Susanna Ziesmer

Campus Research Month

Music taste is highly complex, influenced by factors of age, personality, familiarity, and musical training. While any studies have researched trends of preference for popular music genres and general classical music, few have broken the classical genre into its stylistically unique historical periods. This study examines the differences in preference for six historical music eras—Renaissance, Baroque, Classical, Romantic, Impressionist, and 20th century—between classically trained and non-trained individuals. Musicians were expected to show a higher overall preference for classical music and a narrower preference range between eras than that of non-musicians. It was also hypothesized that Romantic music would receive the …

Department Portfolio Web App*, Phillip Suvacarov, Tommy Aitchison

Campus Research Month

Southern Adventist University’s School of Computing produces numerous course projects, capstones, and research papers each year, yet there is no centralized, public showcase for this work. Our system provides a structured submission workflow for current and former students, faculty approval to ensure academic quality, and moderated commenting and likes to encourage constructive engagement. We outline the content model, role-based access control, and review queue, and describe search, tagging, and media support (including PDFs, images, and code links). By making student work visible beyond the classroom, the portfolio supports recruitment, alumni relations, and employer outreach while strengthening the School’s scholarly community.

Words Of A Feather: Mapping Distributional Relationships In Biblical Texts*, Rhys Sharpe, Rhett Seitz, Harvey Alférez

Campus Research Month

Studying the meaning of Hebrew and Greek words, lexical analysis, is a key step of the exegetical study of biblical texts. Meaning is tightly linked to usage, so studying meaning requires a deep grasp of the usage patterns of the word in question and its related words. Mainstream digital platforms lack tools to search for related words. Because of this, biblical scholars must rely on limited references in existing studies or manual review of a word’s occurrences to trace these relationships. To address this gap, we introduce GraphLex, an interactive data visualization app built with Streamlit, Python, and Text-Fabric. GraphLex …

Improving User Experience And Functionality: The Redesign Of Sorora In React Native*, Katherine A. Arroyo, Oswin S. Shin

Campus Research Month

This project redesigned and extended Sorora, a safety-focused mobile application built in React Native. The original Android Minimum Viable Product (MVP) included location tracking, an SOS button, and a basic contact list, but the interface lacked clarity, and the feature set created friction during urgent situations. We improved the UI and UX using Nielsen's usability heuristics, reduced navigation complexity, and redesigned the emergency workflow for deliberate, fast interaction.

Redesigning A Fitness App Interface For Physiological Constrained Users*, Joseph E. Manzanillo

Campus Research Month

As fitness tracking converges with medical monitoring, inclusive design becomes a matter of health equity. This research utilizes a Polar Beat redesign to address exclusionary "sporty" aesthetics that can exclude 300 million colorblind users. Based in Human-Computer Interaction (HCI), the study implements WCAG AA standards and color-blind-verified filters to mitigate data loss during Situational Induced Impairment (SIID), when high-intensity exercise compromises cognitive and visual processing. By optimizing user journeys for Paralympic and geriatric archetypes, this work demonstrates that accessibility is the essential bridge transitioning mobile fitness apps into viable, inclusive instruments for clinical medical use.

Indexed Concatenation (I-Cat): A Method For Representing And Operating On Repeating Numbers*, Abigail Touma, Isaac Wolford

Campus Research Month

Our research presents Indexed Concatenation (I-Cat) notation as a structured way to represent numbers with repeating patterns, including both decimals and whole numbers. Instead of treating expressions like 0.333... or 735735735 as unstructured expansions, they are rewritten as compact repeating objects called I-Cats. The presentation demonstrates how arithmetic operations, including addition and multiplication, can be performed using hypothesized rules such as the "U = M/C" method, unpacking, and carry propagation. Examples progress from simple conversions and multiplication by integers to the multiplication of two I-Cats. A live visual demonstration will show how standard numerics transform into I-Cat form and how …

Nurses' Perceptions Of Dual-Signature Policy For Subcutaneous Insulin Administration : A Quality Improvement Project, Carolyn Sue Tinsley, Meryem Akay Kuzey, Michael Perlow

Scholars Week

Dissemination of Capstone project for DNP

Which Is The Most Effective Study Break: Movement, Media, Or Rest?*, Emily R. Grant, Kalla Carballo, Aislin Robinson

Campus Research Month

College students frequently incorporate breaks of various types into their study sessions; however, limited research has examined how different types of breaks affect memory retention. The proposed study will examine how exercising, spending time on social media, or participating in quiet rest affect delayed recall among undergraduate college students. The study predicts that students who participate in an exercise break will show improved memory retention, while students who are exposed to social media will experience reduced memory retention. The study also hypothesizes that students who are assigned to the quiet rest condition will demonstrate no significant change in retention. Undergraduate …

Chatgpt Or Human: Perceptions, Beliefs, And Use Of Ai Among Faculty And Students*, Elaina N. Redden, Julia Lang, Laurel Massey, Sidney Rankin

Campus Research Month

The use of artificial intelligence is becoming an inevitable and prevalent part of academia. Our study aimed to examine the use of AI among college students and professors and to illuminate general beliefs and perspectives on AI. We predicted that older generations would exhibit a more conservative view and use of AI, whereas younger students may be more liberal and open to its usage. We conducted a voluntary survey using students and faculty from Southern Adventist University, where they answered questions about their own AI usage, comfort levels, and beliefs. Results indicate that students tend to report higher AI usage …

The Eyewitness Phenomenon: How Does Emotion Affect Memory?*, Adena Cho, Diane Felix, Ella Emde

Campus Research Month

The proposed study will examine whether distracting, negatively-valenced auditory stimuli will replicate the eyewitness phenomenon. A group of 36 undergraduate students from Southern Adventist University (SAU) will be gathered using stratified sampling methods. To represent SAU’s undergraduate population, nine students from each year will be selected and randomly assigned to the control or intervention groups. Depending on their assignment, the participants will watch a video with no auditory stimulus or watch a video with negatively-valenced charged auditory stimuli. After the video, the participants will be given an identification assessment to measure memory.

Beyond The Echo Chamber: Mitigating Confirmation Bias In Christian Communities*, Alina Lytvynyuk, Jasmine Zavala, Erin Rouse, Sadie Elias

Campus Research Month

Individuals have shown marked levels of confirmation bias, particularly in religious beliefs. This study investigated whether generating oppositional arguments to a pre-established belief about women’s ordination reduces the tendency to produce biased credibility and strength ratings of AI-generated essays for or against the practice. Additionally, it explored how attribution of the essays to a religious authority figure would impact the level of bias. It was hypothesized that participants in the counterargument condition would display reduced confirmation bias, and the authority condition would either exacerbate or reduce a person’s preexisting level of bias.

A Strategic Roadmap For Assessing And Educating On Personal Cybersecurity Practices In Universities*, Ryan Lopez, Ysani Peña

Campus Research Month

Universities face a common cybersecurity threat: their own users. Although organizations may meet compliance standards and implement robust security infrastructures, the individual user remains the weakest link. This is particularly evident in higher education institutions, where both students and employees are frequent targets of cyber threats due to a lack of cybersecurity awareness. This paper proposes a strategic roadmap for assessing university student bodies and employee populations through cybersecurity domains that directly affect personal cyber hygiene awareness and practice.

Our proposed roadmap was validated in a U.S. university by using a domain-focused survey and simulated phishing campaigns. After the identification …

Sau Physical Activity Website (Paw)*, Lisbette Sanchez, Alberto Elizondo, Caleb Tenold, Evelyn Shtereva, Siegwart Mayr

Campus Research Month

Problem: Southern’s Physical Activity Website (PAW) used to track physical activity from students and faculty was no longer functional. Aside from unsupported API versions, there was also an issue with authorization and role assignments.

Solution: Southern’s Center for Innovation and Research in Computing (CIRC) adopted the assignment of restructuring a new web application to track physical activity. This project focuses on building a secure and scalable architecture that connects user devices, third-party fitness APIs, and a centralized database to support activity tracking, workout analysis, and fitness history. By combining modern web development practices with API integration and backend data processing, …

Towards Physics-Informed Neural Networks For Simulating Multiphase Geothermal Convection​*, Daniel C. Patton, Andrew Harrison Eno

Campus Research Month

Water and steam flow through porous rock, transferring heat via conduction and buoyancy-driven convection caused by density differences. Traditional numerical methods (finite-volume/finite-element) model this well but can become memory-intensive and unstable for long, high-detail simulations. This work demonstrates a Physics-Informed Neural Network (PINN) using a finite-difference approach within the NVIDIA PhysicsNeMo framework to simulate magma chambers in 2D. Tested on the Rio Pisco pluton in Peru, results are compared with the USGS HYDROTHERM model. PINNs learn from physical laws, offering accurate, flexible solutions with less data and development effort.

Towards The Synthesis Of Soluble Benzophosphole Oxides Via Addition Of Amine Groups*, Nema Ogal

Campus Research Month

Benzophospholes possess unique properties that make them useful across a wide range of chemical applications, particularly in materials chemistry. Solubilizing benzophosphole oxides would be especially useful in advances in medicinal chemistry. This research is designed to improve the solubility of benzophosphole oxides by adding amino groups which could be protonated and turned to salt. Their synthesis is an ongoing process with many intricate steps, but ultimately very practical outcomes in the filed of organochemistry.

Revisiting Quantum Foundations: Deriving The Klein-Gordon-Fock Equation Without Axiomatic Postulates*, Joshua Lohr, Vola Andrianarijaona, Anton A. Lipovka

Campus Research Month

This paper presents a derivation of the Klein-Gordon-Fock equation from first principles. The proposed method eliminates the need to axiomatically postulate wave functions or equation coefficients. Instead, the derivation is performed on an adiabatically variable manifold, locally described by the Friedman-Robertson-Walker metric, incorporating complete electrodynamics. In this framework, the transverse electromagnetic field quantizes due to adiabatic changes in the metric tensor, with Planck's constant serving as its adiabatic invariant. Consequently, wave functions naturally emerge as eigenfunctions of a Sturm-Liouville problem used to expand the electromagnetic field.

Intersecting Determinants Of Health: Correlating Food Insecurity And Sleep Deprivation Across Southern Adventist University Demographics*, Heaven Robles, Jesica Paralafox Ramirez, Kimberly Mongare, Joshua C. Jenkins, Melany Castillo, Philip Chen Dr, Aaron Corbit Dr

Campus Research Month

For university students, social determinants of health such as food security and sleep patterns heavily dictate both health outcomes and academic success. Using a cross-sectional study design, statistical analyses will be conducted using the Jamovi software platform to compare mean sleep durations and food access scores across multiple academic departments and ethnic demographic groups. The study evaluates four primary hypotheses: (1) Consistent food access positively correlates with sleep quality; (2) Food security and sleep metrics vary significantly across academic departments; (3) Systemic ethnic disparities exist in food accessibility; and (4) Underrepresented ethnic groups experience a compounded burden of food insecurity …

Mass-Imaging Computers Over A Network For Southern's Information Technology Office*, Zane C. Meyers, Nicolas R. Goslee

Campus Research Month

Our research was meant to save time for Southern's IT department by researching and documenting a way to mass image computers in batches at a time over the network. The poster includes a introduction to our project, the research and testing process, and the results and conclusions drawn from this.

Chat Component For Php Web Apps*, Linton W. Feitosa, Caleb N. Hoffman

Campus Research Month

Chat rooms are a common feature in much of today's software. While many web applications could benefit from them, developing individual chat implementations can be repetitive and time consuming. Furthermore, publicly available and integrable chat components are difficult to find.

We created a general-use chat component for PHP web applications using the Yii2 framework. Our component features chat rooms, asynchronous messaging, and contact management. It is widely applicable, customizable, documented, and can be easily extended by future developers.

The Cake Is A Lie: Hid Wireless Adapter*, Andrew J. Patton, Benjamin Chant

Campus Research Month

This project explores converting wired Human Interface Devices (HID) into wireless devices by creating an adapter. Devices without wireless chips or dongles are hindered when flexibility is required, creating electrical waste. Our solution consists of a Transmitter (TX) and Receiver (RX) device pair and is designed to wirelessly bridge USB input from an HID device to a target host.