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Articles 2281 - 2310 of 136244
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Embracing Complexity: Reimagining Design For Health Education, Stephen Reay, Ivana Nakarada-Kordic, Cassie Khoo
Embracing Complexity: Reimagining Design For Health Education, Stephen Reay, Ivana Nakarada-Kordic, Cassie Khoo
DRS Biennial Conference Series
Design for health (D4H) has emerged as its own context for practice, with a corresponding rise in universities offering courses and activities that implement D4H projects in various ways. For the most part, these tend to expose design students to health-related contexts and problems or facilitate interdisciplinary collaborative opportunities. This paper presents an overview of 10 years of D4H curriculum interventions in undergraduate and postgraduate teaching. This culminated in the justification and development of a four-paper D4H minor as a strategic offering within a Bachelor of Design programme. The paper presents the theoretical and practical underpinnings of the D4H minor, …
Embedding Design Capability In Growth-Oriented Smes In China: A Multiple-Case Study, Shiyi Li
Embedding Design Capability In Growth-Oriented Smes In China: A Multiple-Case Study, Shiyi Li
DRS Biennial Conference Series
This multi-case study of seven Chinese growth-oriented manufacturing SMEs explores how design capability is integrated and stably embedded within organizational innovation systems. Through analysing the dynamic process of sensing-seizing-reconfiguring and integrating the RPV framework, four stable embedding patterns are identified: Supporting, Rooted, Cognitive, and Instrumental. Findings reveal that embedding patterns are jointly determined by value creation logic, value chain position, resource conditions, and managerial cognition. Design capability embedding is not a linear maturity process but depends on continuous dynamic adaptation and organizational adjustment. Market validation feedback loops linking design investment to business outcomes play a crucial role in sustaining embedding …
Understanding Power At The Doorstep: Examining Interpersonal Power Of Smart Doorbells Through Speculative Design, Sofie-Amalie Torp Dideriksen, Silke Snijder, Nazli Cila
Understanding Power At The Doorstep: Examining Interpersonal Power Of Smart Doorbells Through Speculative Design, Sofie-Amalie Torp Dideriksen, Silke Snijder, Nazli Cila
DRS Biennial Conference Series
While Smart Home Surveillance Products (SHSPs), such as smart doorbell cameras, promise safety and convenience, they also reproduce asymmetrical power relations, privileging residents while exposing neighbours, visitors, and service workers to unconsented monitoring. Existing legal and technical responses focus on compliance and system design, yet overlook the interpersonal and affective dimensions of being watched. This paper presents a design-led inquiry into speculative re-imaginings of smart doorbells, aimed at surfacing and reflecting the hidden power dynamics embedded in everyday domestic interactions. We base this inquiry on an understanding of interpersonal power from the feminist theory of Matrix of Domination, allowing us …
Cut It Out: Reframing Hand Paper-Ripping As A Collage Method For Wellbeing And Care, Danielle Vaughan
Cut It Out: Reframing Hand Paper-Ripping As A Collage Method For Wellbeing And Care, Danielle Vaughan
DRS Biennial Conference Series
Hand-based paper-ripping collage-making (PRCM) promotes wellbeing through circular engagement with re-purposed papers as transitional materials, demonstrating a threephased framework (apprehension, confidence, co-creation) that is potentially transferable to bio-based materials and other substrates. The study introduces paperpeutic, a neologistic term describing the therapeutic value arising from mindful, improvisational engagement with manual ripping in PRCM contexts, drawing inspiration from Japanese Chigiri-e and Western collage traditions. The practice fosters mindfulness, creativity, and community through direct, hands-on engagement, providing an accessible alternative to the abstraction and precision of digital design. Salvaged paper is reframed as an active collaborator in the processes of meaning-making and …
Designing Emotionally Resonant Thermal Interactions For Public Speaking Support, Guanhua Sun, Wei Wang, Ruixiao Zheng
Designing Emotionally Resonant Thermal Interactions For Public Speaking Support, Guanhua Sun, Wei Wang, Ruixiao Zheng
DRS Biennial Conference Series
This study explores how thermal interaction can support emotional expression and regulation in socially anxious contexts. Using participatory and body-mapping methods, participants recalled and visualized temperature-related experiences of comfort, which were translated into six emotionally resonant thermal patterns. These insights informed the design of TempReso, a sleeve-type wearable that delivers dynamic thermal cues on the forearm. A series of design experiments examined how warmth and coolness evoke affective memories, redirect attention, and foster emotional comfort during public speaking. The study highlights temperature as an expressive and emotional material, revealing how embodied experiences can inform the design of affective haptic interfaces …
Care Through Ambiguity: Findings From Participatory Health Design, Xiran Mi, Kin Wai Michael Siu, Shujie Xie
Care Through Ambiguity: Findings From Participatory Health Design, Xiran Mi, Kin Wai Michael Siu, Shujie Xie
DRS Biennial Conference Series
This paper explores how ambiguity can function as a condition for care in participatory health design. Through patient-centred interviews and a participatory workshop, it examines how uncertainty and emergent understanding shape the relational and ethical dimensions of care. The study finds that ambiguity enables participants to remain responsive within unequal structures and to negotiate care through hesitation, metaphor, and embodied expression, highlighting how relational sensitivity operates within asymmetrical power relations. Care is reframed not as a stable act of giving, but as a social process of continual adjustment and mutual dependency. By embracing indeterminacy in design practice, this research shows …
Unmaking Ai’S Classificatory Ontologies: Situated Annotation As Design Inquiry In Human–Ai Assemblages, Antonella Autuori
Unmaking Ai’S Classificatory Ontologies: Situated Annotation As Design Inquiry In Human–Ai Assemblages, Antonella Autuori
DRS Biennial Conference Series
This paper examines how design research can unmake AI's classificatory ontologies through situated and embodied annotation practices. Drawing on feminist, queer, and critical data epistemologies, it reframes bias not as a technical flaw but as a generative condition that reveals how knowledge is produced and negotiated within human–AI assemblages. An autotheoretical experiment grounds the inquiry. The researcher creates and annotates a dataset of self-representations using subjective, affective, and relational labels, training a small-scale model to probe classification as an interpretive encounter shaped by embodiment, ambiguity, and positionality. Building on the shift from debiasing toward reflexive data practices in design and …
Navigating Ai In Design Leadership: Insights On Emerging Competencies And Cultural Challenges In China, Xuan Gao, Yekta Bakırlıoğlu
Navigating Ai In Design Leadership: Insights On Emerging Competencies And Cultural Challenges In China, Xuan Gao, Yekta Bakırlıoğlu
DRS Biennial Conference Series
This paper explores current challenges of and competencies in design education through an industry lens, highlighting both the opportunities and obstacles arising from the growing integration of AI. Drawing on the interviews with design leaders, scholars and students, the findings reveal diverse perspectives and challenges related to AI, including four main aspects: (1) AI can serve as an assistive tool in design practice; (2) AI creates new requirements and needs for designer roles and affects job displacement; (3) AI can improve work efficiency and reshape organisational structures; and (4) AI raises ethical issues such as plagiarism. Moreover, two AI-related cultural …
Quilt: Designing A Values-Driven Toolkit For Surfacing Participant-Led Impact Assessment Of Participatory Design And Making Experiences, Emma Shercliff, Asha Ward
Quilt: Designing A Values-Driven Toolkit For Surfacing Participant-Led Impact Assessment Of Participatory Design And Making Experiences, Emma Shercliff, Asha Ward
DRS Biennial Conference Series
Conventional impact assessment tools can overlook subtle sensory, cognitive and interpersonal transformations experienced in participatory design and making interventions by focusing on metrics, often retrospectively, rather than facilitating shared dialogue-based learning. The process of designing the QUILT toolkit discussed in this paper is anchored in a values-based approach that aims to prioritise participant-led narratives of discovery and change. Working with seven researcher-practitioners undertaking active projects in varied interdisciplinary and socially engaged design and making contexts, and their participant groups, we designed and tested questions, presented as a set of cards, for prompting dialogue and co-reflection. Findings highlight a) the significance …
From Passive List To Active Script: Menu Design As A Strategic Agent For Restaurant Sustainability Transformation, Huiyi Zhang, Keren Zhang, Yijia Jiang, Kin Wai Michael Siu
From Passive List To Active Script: Menu Design As A Strategic Agent For Restaurant Sustainability Transformation, Huiyi Zhang, Keren Zhang, Yijia Jiang, Kin Wai Michael Siu
DRS Biennial Conference Series
Restaurants face the challenge of lacking systematic integration pathways in their sustainability transition (ST), struggling to fully incorporate sustainable principles throughout their operational systems. In this context, menu design demonstrates significant potential as a strategic tool to drive comprehensive ST. This study employs Goffman's dramaturgical theory to conceptualize restaurants as "social theaters," examining how menus function as "scripts" to systematically drive ST. Through analysis of eight representative cases, the research: 1) develops an integrated framework comprising three strategic dimensions, including nine key design intervention tactics that provide concrete implementation pathways for restaurant ST; 2) reveals three agency mechanisms of menus, …
Sticky Vitalities: Developing Play Design Sensitivities Through Material-Affective Practices, Jennifer Ann Skriver, Helle Marie Skovbjerg
Sticky Vitalities: Developing Play Design Sensitivities Through Material-Affective Practices, Jennifer Ann Skriver, Helle Marie Skovbjerg
DRS Biennial Conference Series
While design for play has shown how materials invite and shape engagement, less attention has been given to how material encounters may hold participation over time. This article examines how participation is sustained through material–affective dynamics in early childhood play. Drawing on Spinoza’s (1985) concept of potentia, Ahmed’s (2004a, 2010a, 2010b) notion of stickiness, and Slaby et al.’s (2019) affective arrangements, the study explores how capacities and orientations unfold in situated encounters. Based on design-based research in Danish daycare, the analysis centers on a vignette in which a child remains in shared play through engagement with tape. The analysis shows …
Reflective Practices For Esg: A Framework For Organisational Learning And Transformation, Kamila Kunrath, Devarajan Ramanujan
Reflective Practices For Esg: A Framework For Organisational Learning And Transformation, Kamila Kunrath, Devarajan Ramanujan
DRS Biennial Conference Series
Environmental, Social, and Governance (ESG) in organisations is often reduced to metric-driven compliance, overlooking the collective sensemaking required for systemic transformation. Through a longitudinal case study, we traced the evolution of ESG strategy and sensemaking processes across organisational layers. The study highlights (i) the nature of reflection determined by role, (ii) three recurring types of reflection, and (iii) the key transitions that marked the ESG journey in the case company. The results indicate that structured reflection can connect measurement with meaning, transforming ESG into a co-created learning system. These findings inform the Reflective ESG Learning Framework (R-ESG-LF), a learning infrastructure …
Care-Full Co-Production — An Aotearoa Case Study, Anjuli Clare, Anna Brown
Care-Full Co-Production — An Aotearoa Case Study, Anjuli Clare, Anna Brown
DRS Biennial Conference Series
Embedding an ‘ethics of care’ into relational and collaborative design research practices benefits from a reflexive and reflective iterative approach. Through this process new ways of elevating multiple forms of knowing are developed, power asymmetries are disrupted, and inclusivity can be expanded. While care may often be included in our mindsets and principles for design research, care itself is often invisible or under talked about. Using the example of our project — Care-full Co-production — a practical perspective on co-producing research is taken. Through a case study of women’s health in Aotearoa New Zealand, this perspective highlights the everyday acts …
From Tool-First To Intention-First Pedagogy: A Framework For Evaluating And Selecting Empathy Tools In Design Education, Akanksha Singh, Ilya Fridman, Purba Joshi, Daphne Flynn
From Tool-First To Intention-First Pedagogy: A Framework For Evaluating And Selecting Empathy Tools In Design Education, Akanksha Singh, Ilya Fridman, Purba Joshi, Daphne Flynn
DRS Biennial Conference Series
Design education has embraced empathy, developing a diverse repository of tools and methods for cultivating empathic engagement. Yet guidance on how or why these tools should be selected remains limited. Current practices often conflate availability with appropriateness, with tools chosen based on familiarity or convenience rather than empathic fit or contextual suitability. This leads to shallow engagement, limiting the empathic understanding needed for effective design outcomes. This paper proposes a criteria-based framework for evaluating empathy tools, grounded in psychological theory and established empathic design frameworks. The proposed criteria offers a structured lens to assess how tools operate, for whom, and …
The Place Of Aesthetics In Museums, Licia Calvi
The Place Of Aesthetics In Museums, Licia Calvi
DRS Biennial Conference Series
This paper addresses the question of aesthetics in museums. It does so starting from the work of Hilde Hein, a philosopher who posited that the shifts museums have gone through from classical to new museology has estranged them from their core role in society and brought them too close to other forms of entertainment. This assumption will prompt a discussion on the role technology plays in museums, beyond museum practice but more fundamentally into what the meaning of using technology in museums is and of what the implications of this use are, also from an aesthetical perspective.
Weaving Local Knowledge Into Design Education: Situated Learning In Ethnic Regions Of Western Sichuan, Yao Tian, Xuan Liu, Xiaoyi Su, Ziyan Zeng, Tingxuan Zhou
Weaving Local Knowledge Into Design Education: Situated Learning In Ethnic Regions Of Western Sichuan, Yao Tian, Xuan Liu, Xiaoyi Su, Ziyan Zeng, Tingxuan Zhou
DRS Biennial Conference Series
This paper presents a case study of the ‘Rural Fieldwork and Design Practice’ course at the School of Fine Arts, Minzu University of China, examining how situated learning in ethnic regions of Western Sichuan cultivates public design sensibilities. By engaging students in deep cultural immersion – from intangible cultural heritage documentation to community-based design interventions – the curriculum transforms local ethnic knowledge into plural pedagogical resources. The study analyses how students develop relational competencies through ethnographic fieldwork, collaborative design exhibitions, and cultural creative markets. Findings demonstrate that this situated approach fosters political sensitivity toward ethnic cultures, nurtures cross-cultural collaborative reflexes, …
Reframing Design Success: Care As A Chain Of Responses, Ruiqi Yao, Ziwei Lin, Yiying Wu
Reframing Design Success: Care As A Chain Of Responses, Ruiqi Yao, Ziwei Lin, Yiying Wu
DRS Biennial Conference Series
This paper emerges from a reflection on what counts as success in design. We examine how the relational qualities of care can guide design practice, approaching design as a continuous and socially embedded practice of responsiveness. Drawing on two projects in China, an age-friendly digital service initiative and a community governance intervention, we analyse how design unfolded through incremental adjustments, shared responsibilities, and situated betterments. Across both contexts, value developed through chains of responsiveness involving institutional uptake, resident participation, and evolving collaborations that extended the influence of the work beyond the designers’ immediate involvement. By bringing design into dialogue with …
Food Morphology: Food Forms Matter, Pedro Reissig
Food Morphology: Food Forms Matter, Pedro Reissig
DRS Biennial Conference Series
This research is guided by the general question: Why do foods have the forms they do, and what is the best form for a particular food? The possible answers are multiple and complex, and involve a mix of factors, starting with ingredients and their transformative technologies, immersed in geographical and cultural contexts, informed by the customs, needs, tastes, and food functions of each place and time. These factors, and the interactions between them, constitute the determinants of a particular food's shape or form. Food morphology is defined by the author as the study of the generation, transformation and reading of …
Unfashionable Knowledge: Patina, Repair, And The Philosophy Of Endurance In Design, Mitchell Vassie
Unfashionable Knowledge: Patina, Repair, And The Philosophy Of Endurance In Design, Mitchell Vassie
DRS Biennial Conference Series
What if the future of fashion lies not in novelty, but in endurance? This paper proposes patina, the visible traces of wear, repair, and time, as a philosophical lens for rethinking design’s relationship to sustainability, identity, and value. Drawing on collaboration with Red Thai (Thái Đỏ) artisans in Vietnam, the research reimagines denim not as commodity, but as memory cloth: garments as temporal archives of land, ritual, and community. The work asks whether fashion can exist outside imperatives of novelty and speed, locating beauty instead in incompleteness, opacity, and repair. By framing patina as “unfashionable knowledge,” it positions endurance and …
Extending Futures Literacy To Speech Scientists And Technologists, Sjuul Bos, Simone Ashby, Julian Hanna
Extending Futures Literacy To Speech Scientists And Technologists, Sjuul Bos, Simone Ashby, Julian Hanna
DRS Biennial Conference Series
As speech technologies make rapid strides, facilitating multi-tasking, workflow automation, and cross-cultural collaboration, attention to the adverse effects of such technologies (e.g., legacy bias and inequities) continues to lag, exposing the need for non-designers, such as speech scientists and technologists, to critically assess the ethical implications of their work. In this paper, we present the art-based futuring methods used in a speech technology summer school we co-organized for guiding students in exploring the unintended consequences of speech technology outputs. By sharing our methods and pedagogical insights, we aim to help educators promote discussions on themes like fairness and inclusivity and …
Transitional Materials And Collaborative Craft: European–Indonesian Design Practices From The Design Matters Lab Programme Toward A Resilient Future, Xingyu Tao, Samantha Vettese
Transitional Materials And Collaborative Craft: European–Indonesian Design Practices From The Design Matters Lab Programme Toward A Resilient Future, Xingyu Tao, Samantha Vettese
DRS Biennial Conference Series
Design Matters Lab (DML) was a collaborative design programme that brought together ten emerging designers from Europe and Indonesia for an online and in-person design residency in Bandung, Indonesia. This paper explores the concepts, methods, and outcomes of DML, offering a potential blueprint for small-sized international businesses seeking to integrate crafting techniques and local, sustainable materials into their manufacturing processes. The project also proposes a methodology for teaching sustainability in design through meaningful environmental engagement rooted in local collaboration and applied practice. It emphasises the importance of working with local communities and using locally available waste and bio- materials. The …
Cuia Colab: Toward A Design Across Species, Worlds And Relations, Andrea Bandoni
Cuia Colab: Toward A Design Across Species, Worlds And Relations, Andrea Bandoni
DRS Biennial Conference Series
Cuia Colab emerged from a design research project seeking to explore whether biodesign practices in the Amazon could foster equitable exchanges between traditional knowledge and contemporary design. The research combined theoretical and empirical methods, beginning with a literature review and a case study focused on the cuias of Santarém. Subsequent stages involved active field investigation through observation, collaboration with traditional cuia artisans, biodesign experiments integrating living organisms, and a co-created exhibition. Grounded in a situated, multispecies, and pluriversal approach, Cuia Colab revealed both the challenges and possibilities of establishing ethical and reciprocal relations between design and the Amazonian context. The …
The Paradox Of Richness: A Discourse-Centered Framework For Equitable Visualization, Fangbo Wu, Canyu Jiang, Yanlin Yin, Yonghong Liu
The Paradox Of Richness: A Discourse-Centered Framework For Equitable Visualization, Fangbo Wu, Canyu Jiang, Yanlin Yin, Yonghong Liu
DRS Biennial Conference Series
The proliferation of new technologies, notably GenAI, alongside augmented and virtual reality, has produced a paradoxical situation in visualization practice: while offering unprecedented multimodal richness, their complexity erects new barriers to entry, thereby exacerbating inequality and undermining design's democratic promise. Although research at the micro-level of visualization techniques abounds, a critical and systematic methodology for addressing the inherent power dynamics and design justice issues from meso- and macro-perspectives remains conspicuously absent. This paper intervenes by adapting an analytical framework from Critical Discourse Analysis to embed design justice within visualization practice. We propose a four-layer framework—Culture, Context, Meaning, and Expression (CCME)—as …
Care-Full Systems: Applying Tronto’S Ethics Of Care Into Systemic Design Processes, Maud Gruyters, Kaat Kenis, Ivo Dewit, Alexis Jacoby
Care-Full Systems: Applying Tronto’S Ethics Of Care Into Systemic Design Processes, Maud Gruyters, Kaat Kenis, Ivo Dewit, Alexis Jacoby
DRS Biennial Conference Series
This paper explores how care ethics, particularly Joan Tronto’s five dimensions of care, can enrich systemic design practices by embedding ethical and political reflections into co-design processes. The paper uses Tronto's framework as an ethical guide through the systemic design methodology of Jones and Van Ael and a retrospective case study involving children with incarcerated parents. It highlights how care ethics can guide designers in navigating complex relational dynamics, redistributing power, and fostering trust and responsiveness in co-creative processes. The study emphasizes the importance of designer positionality, expectation management, and co-ownership, especially when working with vulnerable groups. Ultimately, it proposes …
Scaffolding Oceans Futures: Design For Embedded, Embodied, And Emergent Thinking, Gillian Russell, Katherine Reilly, Jihyun Park, Lauren Thu
Scaffolding Oceans Futures: Design For Embedded, Embodied, And Emergent Thinking, Gillian Russell, Katherine Reilly, Jihyun Park, Lauren Thu
DRS Biennial Conference Series
Citizen science and citizen data are widely used to engage with anthropogenic effects such as pollution and species loss. However, their focus on data gathering and objectivization can result in dispassionate learning. Futures scaffolding offers an alternative design approach that reimagines how environmental knowledge can be generated, experienced, and materialized. Positioned within co-speculative design, this practice uses design methods to make visible what data represents and to cultivate ocean futures. This paper mobilizes a workshop kit called Monsters of Marine Debris (MMD) as an object of design to illustrate futures scaffolding. MMD makes data a source of futures-making rather than …
Becoming Designers: Studio Instructors As Catalysts Of Designerly Identity Formation, Beril Gök
Becoming Designers: Studio Instructors As Catalysts Of Designerly Identity Formation, Beril Gök
DRS Biennial Conference Series
Embodiment, affect, and symbolic modelling remain underexplored dimensions of designerly identity formation, despite its recognition as a central outcome of design education. While existing research emphasizes cognitive-skill acquisition, little is known about how studio instructors shape identity through aesthetic, relational, and performative means. This study examines the influence of instructors within the socio-aesthetic ecology of the design studio. Using abductive thematic analysis of focus group interviews with teaching assistants across architecture, industrial design, interior design, and fashion design, the study highlights shared cross-disciplinary patterns across international contexts. Findings reveal that instructors shape designerly becoming not only through teaching but also …
Participatory Place-Shaping Through Collaborative Counterstorying, Danielle Lake, Sandy Marshall, Berenice Sanchez-Rosaldo, James Shields Jr.
Participatory Place-Shaping Through Collaborative Counterstorying, Danielle Lake, Sandy Marshall, Berenice Sanchez-Rosaldo, James Shields Jr.
DRS Biennial Conference Series
This paper examines how the Power+Place Collaborative — a participatory placeshaping design partnership — reflects, reinforces, and resists the dominant educational, political, and social systems it seeks to transform. Since 2018, the Collaborative has been working with historically and systematically marginalized communities to critically examine the power-laden place-design processes of a diverse, semi-urban county in the Southern United States. Through oral history interviews, digital and place-based storytelling, and community gatherings, the Collaborative aims to construct a more inclusive narrative of our county and cultivate opportunities for systemic transformation. Reflecting the call to consider the ethics of participation in systemic design, …
Play And Pilina: Reimagining Play Design Through Material Kinship And Cultural Practice, Corinne Takara
Play And Pilina: Reimagining Play Design Through Material Kinship And Cultural Practice, Corinne Takara
DRS Biennial Conference Series
Playful encounters at the intersection of familiar consumer materials and place-based natural matter are fertile terrain for speculative play world-building. This paper introduces bio-collaborative play, a design paradigm where materials and organisms are recognized as active collaborators and kin. This shifts play design away from the manipulation of objects toward a sustained dialogue with living systems. Grounded in Kānaka ‘Ōiwi (Native Hawaiian) principles of pilina (reciprocal care) and kuleana (privileged responsibility), this framework reimagines speculative play as an act of communal care spanning biological scales and generational time. By treating plants, microbes, and everyday materials as co-authors, this approach analyzes …
Cultivating Careful Design Responses To Homelessness Through Practice, Theory And Education, Jodi Sturge, Charlotte Persijn, Lynn Wens, Noor Fleerackers, Dotte Van Den Elshout, Stephanie C.J. Kohnle, Timon J.H. De Groot
Cultivating Careful Design Responses To Homelessness Through Practice, Theory And Education, Jodi Sturge, Charlotte Persijn, Lynn Wens, Noor Fleerackers, Dotte Van Den Elshout, Stephanie C.J. Kohnle, Timon J.H. De Groot
DRS Biennial Conference Series
Homelessness is a public health problem worldwide. System-wide failures often hinder solutions to this complex issue. In design and architecture education, the issue of homelessness is rarely brought into the curriculum. This paper describes how practice and theory related to homelessness can be applied to design education. First, a practice-based workshop was developed to enhance student reflexivity through exploring biases toward homelessness and applying trauma-informed theory to redesign products, services, and systems for homeless populations. Secondly, two case studies applied the theory deductively and critically reflected upon trauma-informed principles to housing and homeless design projects in hindsight and foresight. Our …
Reimagining Materiality: Responsible And Experiential Vr Design For Fashion E-Commerce In India, Prajwala Dasari, Min-Ji Seo
Reimagining Materiality: Responsible And Experiential Vr Design For Fashion E-Commerce In India, Prajwala Dasari, Min-Ji Seo
DRS Biennial Conference Series
This research explores how fashion brands can replicate touch and garment materiality through digital design strategies to engage Gen Z shoppers in India, addressing the sensory absence in e-commerce. Using an interpretivist, qualitative, multi-method approach involving eight semi-structured interviews and five participant observations, the study investigates how Virtual Reality (VR) can enhance emotional engagement and responsible consumption in fashion retail. Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), findings show that gamification, interactivity, and personalisation—combined with transparency and brand trust—drive consumer acceptance. The study highlights the importance of inclusive and …