Digital Commons Network^™

Public Service Television Policy And National Development In Morocco, Bouziane Zaid

USF Tampa Graduate Theses and Dissertations

Like many developing countries, and for many years, Morocco has sought the help of television to disseminate development ideas to its citizens. The Moroccan government has recently given policy considerations to regulate the use of television and radio airwaves as important outside sources for promoting its development objectives. The newly assigned importance of television in Moroccan developmental policies makes a study on the relationship between television and development interesting and crucial. This study investigates the extent to which the Moroccan public service television meets the challenges of effectively contributing to the development objectives of the nation. It focuses on the …

Mitigating Escalation Of Commitment: An Investigation Of The Effects Of Priming And Decision-Making Setting In Capital Project Continuation Decisions, Ann C. Dzuranin

USF Tampa Graduate Theses and Dissertations

This research examines escalation of commitment in capital investment decisions and the extent to which it can be mitigated using a cognitive prime. Specifically, I examine the use of a cognitive prime as a way to mitigate escalation in three decision-making settings: (1) individual, (2) face-to-face team, and (3) computer-mediated team. Continued investment in failing projects is costly for firms. The use of a cognitive prime to reduce escalation would provide a low cost way to mitigate escalation. In this study, participants are primed to think about sunk costs. The expectation is that priming individuals to think about sunk costs …

Exploring Efficient Design Approaches For Display Of Multidimensional Data To Facilitate Interpretation Of Information, Chitra S. Pathiavadi

USF Tampa Graduate Theses and Dissertations

Prescriptions for effective display of quantitative information involving more than two variables are not available. To explore the effectiveness of retinal variables in facilitating the interpretation of information and decision making when used in conjunction, a study with 135 participants was conducted. The study involved the use of color shape, color value, and value shape as retinal variables in interactive displays that required participants to answer nine questions in three levels of complexity (identification of data points, analyses of local comparisons and global trends). Time-on-task scores and performance scores were measured. In addition, a View Clamp eye tracker system was …

School As A Center For Community: Establishing Neighborhood Identity Through Public Space And Educational Facility, Fred Goykhman

USF Tampa Graduate Theses and Dissertations

“Safety is an opportunity for people to open their minds” -Jin Baek, 2008

For my thesis I will design an education facility. That education facility will strive to meet with today's security needs and will provide a safe-feeling place for growth. In identifying the problem, I found two main causes for the described conditions in today's schools. They are improper adaptation and uniform building type.

Improper adaptation has to do with surface applications, rather than integrating with the social fabric of the school's communal requirements. Unfortunate incidents have caused the solutions to heightened security around schools to be fortressing and …

Reconstructions: The Contemporary Southern Landscape By Its Photographers, Natalie Kersey Gillis

USF Tampa Graduate Theses and Dissertations

The purpose of this thesis is to examine the work of landscape photographers living and working in the Southern region of the United States and to explore what their images visually communicate about their relationship to the Southern land and its distinctive history. This objective is accomplished through an analysis of the work of three contemporary landscape photographers who reside in the South, and work primarily within their local hometowns.

This thesis examines the work of photographers William Christenberry, Sally Mann, and John McWilliams. Each is a photographer who is native to the American South and has used his or …

Factors Affecting Message Intelligibility Of Cued Speech Transliterators, Katherine Pelley

USF Tampa Graduate Theses and Dissertations

While a majority of deaf students mainstreamed in public schools rely on interpreters, little research has investigated interpreter skills and no research to date has focused on interpreter intelligibility (Kluwin & Stewart, 2001). This thesis is the second in a series of experiments designed to quantify the contribution of various factors affecting the intelligibility of interpreters (transliterators) who use English-based communication modes. In the first experiment, 12 Cued Speech transliterators were asked to transliterate an audio lecture. Two aspects of these transliterated performances were then analyzed: 1) accuracy, as measured as the percent-correct cues produced, and 2) lag time, the …

Fashion Advertising, Men’S Magazines, And Sex In Advertising: A Critical-Interpretive Study, Jennifer Ford

USF Tampa Graduate Theses and Dissertations

This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how sexualized imagery of women functions rhetorically as part of a branding message designed to sell products. The exemplar advertisements were chosen specifically for their sexual imagery from an earlier study by the researcher on sexual images of women in fashion advertisements found in men's magazines.

The messages interpreted within the visuals of this study reveal a …

Situating The Perception And Communication Of Flood Risk: Components And Strategies, Heather M. Bell

USF Tampa Graduate Theses and Dissertations

Loss prevention and distribution must begin well before a flood event at multiple levels. However, the benchmarks and terminology we use to manage and communicate flood risk may be working against this goal. U.S. flood policy is based upon a flood with a one percent chance of occurring in any year. Commonly called the "hundred year flood," it has been upheld as a policy criterion, but many have questioned the effectiveness of hundred year flood terminology in public communication.

This research examined public perceptions of the hundred year flood and evaluated the comparative effectiveness of this term and two other …

I'M Not Who I Was Then, Now: Performing Identity In Girl Cams And Blogs, Katherine Bzura

USF Tampa Graduate Theses and Dissertations

The task of documenting the evolution of the self over time has been attempted by women artists throughout history. The practice of this documentation has been greatly enhanced in the last several years by the progression of new technologies for the capture of digital images, the advent of the internet as a common textual and visual communication device, and the availability of free resources to publish and disseminate the resulting constructions. Women artists now have the tools needed to document the life of the self, and to publish it immediately to an audience.

Most of the women documenting their lives …

Do You See What I Mean? Measuring Consensus Of Agreement And Understanding Of A National Weather Service Informational Graphic, Lorna M. Geggis

USF Tampa Graduate Theses and Dissertations

Media use of hurricane graphics to apprise populations vulnerable to severe weather provides a persuasive demonstration of the importance and complexity of visual communication. Surprisingly little research, however, has explored how audiences interpret weather graphics. This study examined whether the general public and the National Weather Service share a common understanding of selected weather related terms and meaning of a NWS informational graphic. Using a coorientation model, general public responses to a questionnaire were compared to definitions prescribed by the NWS. Additionally, the public were asked questions to measure trust of the NWS as a credible and reliable source of …

Bottom Albedo Derivations Using Hyperspectral Spectrometry And Multispectral Video, Andrew Scott Farmer

USF Tampa Graduate Theses and Dissertations

Remote sensing reflectance data collected with a remotely operated vehicle (ROV) were used to derive bottom albedo and optical properties for a shallow marine environment near Lee Stocking Island, Bahamas. Optical model inversion techniques were applied to hyperspectral measurements of remote-sensing reflectance to derive water absorption and backscatter coefficients. Using these derived water properties, path attenuation and radiance effects were removed from bottom observations to derive bottom albedos. Histograms from multispectral, hyperspatial video images were used to determine the albedo range of optical end members observed in scenes of sand and seagrass. Variations of spectral signatures for optical end members …

Threatening Skies, Brandon Dunlap

USF Tampa Graduate Theses and Dissertations

No abstract provided.

Twilight, Britzél Vásquez

USF Tampa Graduate Theses and Dissertations

My thesis work and exhibition concerns bicultural issues dealing with gender roles, cultural identity, and class.

Film In The Classroom: Toward A More Effective Pedagogy, Jonathan Godwin

USF Tampa Graduate Theses and Dissertations

The postmodern critique has effectively called on anthropologists to reevaluate ethnographic authority when representing others. However, what is often found lacking in this criticism is an exploration of the ways in which audiences interpret anthropological knowledge. One crucial area that can be easily researched is audience reception of film in introductory anthropology classes. As professors of anthropology increasingly rely on film for illustrating anthropological concepts, we must have an understanding of how this medium is interpreted by student audiences. Film's ability to convey complex information without additional contextualization has yet to be substantiated and previous research has indicated that visual …