Digital Commons Network^™

Meeting Planning Basics: A Guide For Administrative Professionals, Larissa J. Schultz

UNLV Theses, Dissertations, Professional Papers, and Capstones

Planning meetings and events is a job function that requires skills and knowledge of the meeting management industry. In today’s economy and within many organizations across the globe, both corporate and association meeting planning is a job function that is frequently being seen as a task that an administrative professional can take on in addition to their other workload. While in many instances this may seem like the most efficient and cost-effective route for organizations to undertake, in the long-run it can actually cost the organization more – in both time and money. In addition, it can lead to poorly …

Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are numerous challenges that an international hotel chain faces when opening a property in a foreign country. The company’s response to those challenges will determine the new hotel’s overall success rate. This will in turn directly affect the corporation’s profit levels. The critical issue of this project is to define to what extent the world’s largest hotel chains utilize the theories of customization and standardization when designing a business strategy for a new property. In order to truly grasp the concept, it is essential for one to value the importance of brand standard in regards to globalization in the …

An Economic Development Plan For Boulder City, Mel Barosay, Amber Z. Cunningham, Dollinda Fields, Silas Prince

UNLV Theses, Dissertations, Professional Papers, and Capstones

Boulder City is rich with natural resources such as abundant land, 50% of Hoover Dam's power generation at cheap rates, and a high priority right of Colorado River Water. In addition to low utility rates, Boulder City residents have the lowest property taxes by far compared to other cities in southern Nevada. Unfortunately due to needed infrastructure replacement and new expenses facing Boulder City, such as paying for a portion of the third intake at Lake Mead, revenue is no longer covering the city's expenses.

Through the previous group's (grad students of the Spring 2008 Semester) research, we combined both …

The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean

UNLV Theses, Dissertations, Professional Papers, and Capstones

The omnipresence of consumption in advanced societies is indisputable; spaces designed to facilitate consumption (or means of consumption) are one aspect of that presence. On the surface, these spaces appear to be quite harmless dreamworlds full of possibilities, but at another level they are highly instrumental, composed of various mechanisms that work to sell commodities through the manipulation of consumer behavior. I argue that consumption spaces express a logic of movement, and a consumption logistics, that is based on the commodity form and relatable to warfare that works to domesticate consumers into the commodity system. I engage in an exploratory …

The Mayan Ice Cap: Glacial Geology And Paleoclimate Of The Northern Guatemalan Highlands, Alex Joseph Roy

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Sierra de los Cuchumatanes region of the northern Guatemalan highlands supported a large plateau ice cap with an area of -40 km2 along with a group of 5 cirque glaciers -1 to 2 km2 during the local last glacial maximum (LLGM). A comprehensive mapping reconstruction of the northern Guatemalan highlands is presented here, including glacial geology and an estimate of maximum ice limits from physical evidence and computer modeling. The glacial geologic map was produced via field mapping with global positioning system (GPS) surveying combined with aerial stereo photographic and topographic map analysis. This new field work on moraine …

Last Minute Travel: Anomaly Or Opportunity? A Case Study Of An Online Travel Agency’S Product Evolution, Cady Wolf

UNLV Theses, Dissertations, Professional Papers, and Capstones

According to Jupiter Research, Online Travel is expected to reach $128 billion by the year 2011. It is estimated that sales of online packages will reach $7.6 billion by 2011; with one segment of this market, last minute travel, estimated to reach $1.8 billion during the same period. The growth potential of the last minute market segment is substantial, as the number of consumers who purchase travel online will grow from 34 million in 2005 to 55 million in 2011 (Cannizzaro, Carrol, Offutt, and Quinby, 2007).

Kinematics And Timing Of Orogen-Parallel Flow, Grouse Creek Mountains, Utah, Tonia Gail Arriola

UNLV Theses, Dissertations, Professional Papers, and Capstones

Alternating contractional and extensional events in orogenic belts play a significant role in dynamically adjusting crustal thickness during regional contraction. Distinguishing between these two contrasting kinematic regimes is not only important for understanding the tectonic setting but also provides insights into the dynamics of evolving orogenic wedges. The earliest pervasive fabric, D ₁ , in the Grouse Creek Mountains of northwest Utah is interpreted to have played an integral role in accommodating such a dynamic adjustment. It is interpreted that focused crustal thickening led to differences in gravitational potential energy along strike, facilitating an episode of mid-Cretaceous synconvergent orogen-parallel extension. …

Beverage Operations Pricing Strategies, Jeffrey M. Yedlin

UNLV Theses, Dissertations, Professional Papers, and Capstones

A study of pricing strategies implemented in food and beverage operations that are focused on beverage operations. This is conducted through literature review and then a real time study of operations for the Luxor Casino and Hotel. Data over a period of three months is then analyzed to ascertain practical and realistic pricing strategies facing Las Vegas in the current economy.

Clark County Town Advisory Boards And Citizens Advisory Councils: Participation Rates, Lucy Greger, Jason Hafen, Aaron Mueller, Heather Rosich, Rebecca Saoud

UNLV Theses, Dissertations, Professional Papers, and Capstones

Citizen participation rates in Clark County Town Advisory Boards (TABs) and Citizens Advisory Councils (CACs) were assessed. We measured citizen participation by analyzing attendance at TAB and CAC meetings over a two-month period. We designed a survey and distributed it to TAB and CAC meetings to profile volume of attendees, demographic characteristics, and other relevant data. Each member of our group also personally attended two TAB and CAC meetings to collect observations and conducted an interview with the Clark County liaison for that group. We also examined the Clark County website to determine if it could be better used to …

Policy Analysis: Compressed Workweek, Rick Crosby, Matt Richardson, Stephen Nowicki, Ly Doan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Today the economy has slowed down and inflation has risen to near record highs. Corporations, governments, and agencies are looking at ways to save costs. Budget expenditures on payroll are addressed as well as the cost of utilities, resources, and the costs of doing business. One implicated method to help solve these problems is for the use of compressed workweeks. Compressed workweeks are both beneficial to the agencies and the employees. The employee can have more time for home life while putting in the same amount of hours at work, and save money on commuting to work. Additionally the agency …

City Of Las Vegas Human Resources Promotional Selection Process Program Evaluation, Rik Holman, Cecil Johnson, April Thomas, Steve Weber

UNLV Theses, Dissertations, Professional Papers, and Capstones

The City of Las Vegas Human Resources Department requested the evaluation team examine the perception of fairness in the promotional selection process as demonstrated by the results of the 2007 Diversity and Inclusion Survey and related complaints from some of the employees. Based on discussions with the Human Resources department and subsequent interviews with other stakeholders, the main focus of the evaluation team covered the strengths and weaknesses of the promotional process and determining the reasons for the perceived preferential treatment in the promotional process as expressed by city employees who responded to the 2007 Diversity and Inclusion Survey. While …

Recruit Training Academy Las Vegas Fire And Rescue, Kristin Cooper, Christine Dudas, Torrell Huber, Stephanie Jordan, Darryl Martin

UNLV Theses, Dissertations, Professional Papers, and Capstones

After the retirement of Fire Chief Washington, the Las Vegas City Manager, Doug Selby and the Deputy City Manager, Betsy Fretwell sought input from Fire Department personnel on what qualities they would like to see in a new fire chief. Selby and Fretwell visited all fire department personnel, whether located in a fire station (called "the floor") or in administration. While Selby and Fretwell did learn about the leadership qualities the fire fighting personnel expected in a new chief, they also heard serious concerns expressed about the Recruit Training Academy (the Academy) and the quality of the rookies it was …

Imaging The Southern Trace Of The Black Hills Fault, Clark County, Nevada, Shelley A. Zaragoza

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Black Hills fault (BHF) is a SE-dipping normal fault forming the northwestern structural boundary of the Eldorado basin, ∼20 km southeast of Las Vegas, Nevada (Langenheim and Schmidt, 1996). The fault offsets Holocene strata and is thus considered to be active (Fossett, 2005). Therefore, the BHF poses a significant seismic hazard to the greater Las Vegas area.

Fossett (2005) estimated that the BHF is capable of producing a M _W 6.4 to 6.8 earthquake. However, this suggests a subsurface rupture length greater than the scarp length (Fossett, 2005). To test this hypothesis, remote sensing, geologic mapping, and high-resolution seismic …

Ecotourism Sustainability, Lori W. Hedrick

UNLV Theses, Dissertations, Professional Papers, and Capstones

Ecotourism is defined by the Ecotourism Society as “responsible travel to natural areas which conserves the environment and improves the welfare of the local people”. The effect of this type of tourism poses both negative and positive impacts on the tourist and society. The importance of true ecotourism is to conserve and improve the environment, but the sustainability of this type of tourism can face ecological and economic challenges.

Managing Change: The Challenges Faced At Cne, Brandon Hill

UNLV Theses, Dissertations, Professional Papers, and Capstones

Cherokee Casino Resort (CCR) is relatively new in the gaming industry compared to other casino resort locations such as the resorts in Las Vegas. From its inception less than ten years ago, when legalized gambling was passed in the state of Oklahoma, Cherokee Casino has gone from two bingo halls to seven casinos and a horse track. Included with the seven casinos are truck stops, outposts, motels, and hotels located throughout the state. It has grown from approximately 50 employees to over 3,000 companywide. Along with the rapid growth of casinos and employees, Cherokee Nation Enterprises (CNE) has been able …

Creating, Sustaining, And Growing The Learning Culture Of A New Luxury Hotel, Andres F. Vargas

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper uses exploratory, qualitative research to study the development of an organizational learning culture at a new luxury hotel. In the service industry, human resources represent the most valuable asset in the organization. Simply put, employees embody the brand as they interact with guests at every touch point. Internal and external guests evolving expectations, global competition and product commoditization, have forced lodging companies to look for ways in which to remain competitive and appealing to all stakeholders. A new property that joins a renowned hospitality management company, faces the challenge to deliver service that is up to its existing …

Greening In The United States Hotel Sector: An Exploratory Examination, Adam Kaplan

UNLV Theses, Dissertations, Professional Papers, and Capstones

The aim of this paper is to explore the concept of greening in the U.S. hotel sector. Much of the existing research on the topic of greening is relegated to the European and Asian hotel sectors. Within the literature review, the paper will examine what industry leaders and scholars have reported about the progress of greening in the global sector. Given the scant research domestically, the paper will attempt to generalize some of the findings to the situation in the U.S. hotel sector. The paper’s methodology section will build on European research on greening and develop a blueprint for U.S. …

Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of the present paper is to gain a better understanding of hospitality management literature in order to improve higher education event management strategies. The resulting professional paper intends to bring forward relevant literature and practical trends in event management. In addition, the paper intends to take a useful approach in examining the role of university conference and event standards in coordinating successful university development events. Moreover, this review expects to identify trends in higher education event programs as they relate to the hospitality industry. Events are important development initiatives and when properly planed can become a true cultivation …

Development Of A Student Ambassador Program, Heather James

UNLV Theses, Dissertations, Professional Papers, and Capstones

The need for colleges to explore alternative methods of increasing enrollment provides new opportunities and challenges in the quest to attract students. These challenges and opportunities can be addressed with the development of a Student Ambassador Program. This work presents the creation of an ambassador program consisting of current and former students who reach out to local high schools, career seminars, and industry related venues in order to both increase awareness of the program while also answering questions and being a point of contact for potential students. The implementation of the program involves a targeted recruitment strategy, coupled with training …

An Assessment Of The World Wine Auction Marketplace, Michael M. Bowden

UNLV Theses, Dissertations, Professional Papers, and Capstones

The fine wine marketplace has exploded in recent years, especially within the United States. Driven from super-heated prices this year [2007], American and European wine auctions sponsored by English-language houses realized at least US$333,209,438 in revenues this year, up from last year’s [2006] US$242,803,251 (Goldberg, 2007). It should also be noted that Peter D. Meltzer, from Wine Spectator magazine, stated that “worldwide auctions of fine and rare wines rose 25 percent over 2006 to hit a record $301 million in sales, according to figures just released by the major auction houses” (Meltzer, 2008, P. 128). This charge, especially in the …

Geology Of The Southern Reveille Range, Nye County, Nevada, Matthew Alan Mckelvey

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Reveille Range in central Nevada provides a unique window into the mid-Miocene geology and volcanology of the central Great Basin during the "ignimbrite flare up." Although faulted along its margins, the interior of the range is relatively undeformed thus preserving volcanic centers. The Reveille Range contains three mid-Miocene caldera complexes. Previous studies have identified the Goblin Knobs caldera (25.6 Ma) in the central Reveille Range and the caldera of northern Reveille Range (25.3 Ma) to the north. These calderas are completely filled with intracaldera tuffs. This study has identified a younger third caldera located in the southern part of …

Incentive Program For The Cherokee Nation Enterprise Floor Staff, Justin Teel

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many promotions at Cherokee Casino Resort are mass marketed and are not designed for a specific guest. Often guest are unaware of the promotions that are taking place while they are visiting the resort. The Floor staff is not making the effort to promote products that Cherokee Casino Resort invests in. Floor staff can increase the amount of participants with their day-to-day contact with the guest. The purpose of this paper is to create an outline, structure, and implementation timeline for an incentive program that can be effect in motivating the staff as well as increase revenue for the casino. …

Measuring Gaps In Customer Service At Spas: Are We Offering Our Customers What They Want?, Patricia Mittelstadt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Currently, there is no academic standard or format that spas use to rate themselves against other spas, not is there one for spas to rate themselves on improvements based on previous surveys. This paper will offer a format for each individual spa and groups of spas, to find what the clientele’s expectations are. It will also determine if the spa is meeting or exceeding these expectations, and will create a format for all spas to use, based on the SERQUAL analysis developed by Parasuraman, Berry, and Zeithaml (1991). This tool will allow spas to survey their customers to see if …

A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to develop a case that analyzes the implementation of a guest service response system at a full service hotel resort. The term implementation will refer to the following: the start to completion process and steps utilized to install a new method into hotel operations. The definition of system, for the purposes of this report is a technological solution that utilizes limited manual processes and relies upon computers, mobile devices and computer programming. For the purposes of this report the term full service hotel resort will refer to a casino resort and hotel that …

Developing A Software For Pharmaceutical Promotional Meeting Planning, Michele S. Brouse

UNLV Theses, Dissertations, Professional Papers, and Capstones

“How wrong I was!” This admission from John H. Young (Young, 2006, p. 340) relates to his first exposure to pharmaceutical marketing more than 20 years ago. Young states he had been “sent to represent the medical group at a planning meeting of the launch of a new non-steroidal.” He felt competent he could hold his own at the meeting. At the planning meeting, however, as competition, inventories, market segments, inventories, formulation issues, opinion leader development, and public relations campaigns highlighted discussions, Young learned he would out of his depth. He needed to, Young determined, learn about marketing and production …

Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 1987 the U.S. Supreme Court recognized that, as sovereign political entities, federally recognized Native American tribal entities could operate gaming facilities free of state regulation. Soon after, Congress introduced the 1988 Indian Gaming Regulatory Act (IGRA), which maps out the conditions under which Native American tribal entities are permitted to operate casinos and bingo parlors (Kilby, Fox, & Lucas, 2005). These terms and conditions for Native American casinos under IGRA regulation are Class II gaming methods. Class II gaming is defined as the game of chance commonly known as bingo (regardless of electronic, computer, or other technological aid) (Kilby …

Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …

Market Feasibility Studies: Hospitality Decision Making, Kim Mangino

UNLV Theses, Dissertations, Professional Papers, and Capstones

The specific purpose of this paper was to create a teaching case, while analyzing data that was collected in an effort to determine whether or not the particular organization had achieved “excellence.” The resulting teaching case aims to be an additional resource in organizational behavior and mainstream business classes across the globe, as it provides an example of a highly successful company that is facing basic, fundamental organizational issues. Ideally, this research will provide readers with an avenue for scrutinizing major issues in the hospitality industry and potential solutions. The case is most appropriate for upper division undergraduates or graduate …

Determining Organization Excellence, Elliott Moseley

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hotel and hospitality industry are flourishing at a greater and more rapid pace in the global context than ever before and with each new projected location there is a certain inevitable risk faced by investors in that property. The level of risk varies from one situation to the next and such potential owners/investors must be able to act and plan with confidence when investing in hotel real estate. This confidence can be accomplished with full understanding of the strengths and weaknesses of economic and market analyses within any particular location. One important tool that these individuals use is market …

Boulder City, Nevada Revenue Generating Analysis, Mayra A. Castro, Dolores P. Leyva, Arnetta M. Meagher, Wade Zimmerman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Boulder City (City) is unique in the State of Nevada as being a non-gaming city, maintaining a controlled growth ordinance, and steadfastly holding to its “small town” values and character. The City has been facing budgetary challenges as future expenditures are anticipated to continually exceed revenues if current services levels are maintained. Indeed, fiscal reviews indicate the City has been transferring contingency monies between funds to cover overages for the past several fiscal years. This “robbing Peter to pay Paul” methodology may offer a temporary solution to the shortage but may be detrimental as a long term solution.