Digital Commons Network^™

More Than Meets The Eye: Development Of A Sport Event Stimuli And Destination Image Fit Scale, Yongjin Hwang

Theses and Dissertations

Much research demonstrates an impact of sensory experience on sports fans’ satisfaction with live sporting events (Lee, Heere, & Chung, 2013; Lee, Lee, Seo, & Green, 2012). It was, however, not studied how to enhance those sense-centric experiences. One possible approach would be to utilize unique region-based characteristics to design unforgettable and emotionally engaging experiences. Most sporting events are location-based, and venues are also considered as a landmark of the area where they are placed. Consequently, we can create a natural link between sporting events and the hosting cities or regions. Visual designs, musical contents, famous local food, and signature …

Fandom In Politics: Scale Development And Validation, Won-Ki Moon

Theses and Dissertations

Despite the importance of fandom in politics to understanding individuals’ political behaviors, reliable scales measuring political fandom are lacking. To fill this gap, the present study constructs and validates a new scale for political fandom. First, by reforming existed questions and making new questions, the author derived 42 questions belonging to seven dimensions as an initial item pool based on conceptualization. Second, to refine and develop the scale, the researcher conducted exploratory factor analysis and confirmatory factor analysis. According to the result of the studies, the final factor model of political fandom retained 25 questions and seven dimensions. In addition, …

Loyalty Program Effectiveness: An Examination Of Mainstream And Niche Sport Fan-Team Relationships, Lisa S. Rufer

Theses and Dissertations

The purpose of this study was to explore the efficacy of using loyalty programs on sport fans’ relationship quality and fan engagement toward sport organizations. This study also sought to explore which relationship quality and fan engagement factors potentially differed as a result of using loyalty programs. Since there are two major defined sport levels, differences were explored across niche and mainstream sport organizations. Using relationship marketing as the theoretical framework, participants (n = 678) were administered a 55-item instrument that included revised relationship quality and fan engagement scales. Quantitative data were used to run confirmatory factor analyses, analyses of …

Building Consumer Place Loyalty And Brand Loyalty: An Assessment Of The Microbrewery Taproom Experience, Scott Taylor Jr.

Theses and Dissertations

One of the most successful industries of the last few decades in the U.S. is the craft beer industry. Past studies have suggested that the neolocalism movement, the growing desire of people to reconnect with local communities, is one of the main drivers for the success of this industry. Likewise, studies have suggested that individuals who visit microbrewery taprooms do so for various reasons. Although studies have discussed the importance of the neolocalism movement and the motivations behind visiting taprooms, it is still unclear how consumers’ perceptions of the microbrewery taproom experience influence behaviors such as attachment or loyalty.

The …

College Students And Corporate Social Responsibility: An Examination Of Corporate-Social Responsible Behavior In College Athletics From The Students’ Perspective, R. Jacob Gilbert

Theses and Dissertations

Much research has been done on corporate social responsibility in the business world. Additionally, while there are major gaps in research on the sports side of corporate social responsibility, there has been very little - if any - research done into corporate social responsibility in college athletics. With approximately 130 major Division I football programs with operating budgets rivaling major corporations, in addition to a plethora of other revenue sports, the actions of these institutions also need to be studied. Thus, in an effort to understand the socially responsible actions of these institutions, this paper dives into the student perspective …

An Analysis Of Perceptions Of Restaurant Authenticity At Food Tourism Destinations In The Southeastern U.S, Jamie A. Levitt

Theses and Dissertations

The purpose of this study was to develop a comprehensive scale, containing multiple restaurant attributes and authenticity conceptualizations, to measure restaurant authenticity; to test a model examining the mediators and outcomes of restaurant authenticity at independent, full service Southern-style restaurants at food tourism destinations in the Southeastern U.S.; and to determine if the influences of restaurant authenticity differ between food tourists, general tourists, and locals.

A four-step approach adapted from Netemeyer et al. (2003) was used to develop the restaurant authenticity scale (RAS). Ultimately, the RAS contained six authenticity conceptualizations, 20 items and three dimensions: restaurant heritage and environment, food …

Graduate School Alumni Giving: An Identity Salience Model Of Nonprofit Relationship Marketing Success Approach, Joseph Patrick Neary

Theses and Dissertations

Development officers and those who research philanthropic giving frequently explore the factors that motivate donors to give or the demographic variables that enable donating behavior to occur, less often is the concept of identity used as a mediating variable in the study of philanthropic giving. Using the Identity Salience Model of Nonprofit Relationship Marketing Success proposed by Arnett, German, and Hunt (2003) as a theoretical framework, this dissertation explores the understudied giving behaviors of alumni of graduate degree programs at a large, southeastern, Carnegie classified highest research activity, doctoral institution. Using the survey responses from and institutional data for 707 …

Motivation To Play Esports: Case Of League Of Legends, Yaoyao Sun

Theses and Dissertations

The population of playing electronic sports has increased recently, and the most popular one is League of Legends (LoL). As a multiplayer online battle arena video game, it’s not only a game, but also a competitive electronic sport. The purpose of this study was to assess the motivations of playing League of Legends and to relate them by genders, age groups and frequency groups. The final sample comprised 111 LoL players. The study categorized 12 items into three factors: achievement, socialization and immersion. Results indicated that achievement factors were stronger motives for men than women. For different age groups, there …

Co-Creation Experience: Measurement Development And Influence On Value In Sharing Economy, Pei Zhang

Theses and Dissertations

Since its introduction, an increasing attention has been paid to the scholarly discussion of value co-creation. One of the most essential problems in value co-creation is the development of comprehensive conceptualizations and measurement scales of value co-creation. However, most existing scales concentrate on co-creation behavior instead of co-creation experience and the development of a valid and reliable measurement scale of co-creation experience has been regarded as a top research priority. Meanwhile, the emergence of shared experience in tourism and hospitality has raised great attention from both academics and industry practitioners. Tourist shared experience such as participating in peer-to-peer accommodation inherently …

Theme Park Demand, Theme Park Attractiveness, And Visitors’ Theme Park Choices, Yingsha Zhang

Theses and Dissertations

This dissertation examines the relationship among theme park demand, theme park attractiveness, and visitors’ theme park choices. It consists of three studies reported through five chapters. Key data were obtained from the website of an online travel agency, TripAdvisor, using web scraping techniques. The first study developed a new approach to measure tourist source markets’ theme park demand and theme park attractiveness by solving a reverse gravity model via particle swarm optimization. Findings from this study should help theme parks to evaluate more accurately the demand market and their own competitiveness compared to other theme parks. The second study explored …

Wearing Your Ethics: Investigating Consumer Purchase Intention Of Ethically Produced Fashion Products, Hannah E. Weiner

Theses and Dissertations

The aim of this paper is to contribute to the body of knowledge that exists in the area of ethical production by examining factors that influence purchase intention of ethically produced fashion products. The findings of this study provide a further understanding of ethical production by providing answers to the objectives. These results will also provide insight to firms wanting to effectively convey pro-environmental efforts to consumers. The findings may also assist marketers in understanding the consumers’ attitudes toward ethical manufacturing practices and their motivations for wearing their ethics and purchasing ethically produced fashion products.

The theoretical framework of this …

Taken Back By The Ballpark: The Role Of Nostalgia In The Minor League Baseball Spectator Experience, Mark A. Slavich

Theses and Dissertations

The use of nostalgia has become a feature in baseball ballparks in recent years, with research showcasing the prevalence of nostalgic stimuli including bricks, steel beams, and old-fashioned scoreboards popular in the past. The impact of such stimuli on spectators’ emotions and behavior had yet to be explored, though. Therefore, the purpose of the current study was to investigate the impact of nostalgia on minor league baseball spectator emotional and behavioral responses.

Data collection occurred at three minor league baseball games during June 2017. Utilizing the SOR framework (Mehrabian & Russell, 1974) as the theoretical foundation, a 39-item instrument was …

Consumer Decision Making For Accommodations In The Shared Economy, Jeffery C. Kreeger

Theses and Dissertations

Although many components of the shared economy have existed over time, it has recently blossomed into a thriving business that facilitates sharing of assets and services with strangers by using applications on the Internet. Recently, a convergence of many factors favorable to the development of the shared economy occurred and has become a new way of doing business for many and has introduced a new business model. Many people are shifting their goals from owning assets to borrowing them. This is not only economically favorable, but it is also environmentally favorable for the planet. The Lodging Shared Economy (LSE) is …

Branded For Success: A Longitudinal Examination Of Brand Associations As Drivers Of Team Identification For A New Sport Brand, Henry Wear

Theses and Dissertations

The competition for the sport consumer has intensified over the last decade, and many teams are now seeking to establish a foothold in the marketplace (Baker, McDonald, & Funk, 2016). To form a competitive advantage in the sport industry, many sport organizations are beginning to think of their organizations as brands to be managed (Ross, 2006). From a sport marketer’s perspective, it is difficult to rely on brand characteristics based on success or team composition to promote a sport brand and develop fans due to the unpredictable nature of the sport product. Conversely, brand characteristics regarding the logo, color scheme, …

Examining Contraceptive Knowledge, Attitude, Intentions And Willingness To Use Contraceptive Among Adolescents Girls In Ghana, West Africa: Applying The Theory Of Reasoned Action And Theory Of Planned Behavior, Rosina Amenebede

Theses and Dissertations

The primary purpose of this study was to examine contraceptive knowledge, attitude, intentions and willingness to use contraceptives among adolescents’ girls in Ghana, West Africa, by applying the Theory of Planned Behavior. A cross-sectional survey was conducted. Results: 85.3% of the respondent had knowledge of condoms. 88.34% of the adolescent girls intended to use contraceptives during sex and 25.5% of the variance observed in intentions to use contraceptives is explained by subjective norms and attitudes toward behavior. Discussion and Conclusions: 79.05% of the entire sample of adolescents’ girl’s did not have any knowledge of any other contraceptive method aside from …

Maroon And White And Read All Over Newspaper Coverage Of Desegregation Of Mississippi State Football, 1970-1973, Benjamin Joseph Downs

Theses and Dissertations

This content analysis was designed to investigate newspaper coverage of the desegregation of Mississippi State varsity football through the media coverage of the first Black football players at Mississippi State University, Robert Bell and Frank Dowsing. Two hundred and three articles from three newspapers (The Starkville Daily News, Mississippi State Reflector, and Jackson Clarion-Ledger) were examined using a three-tiered qualitative analysis. That analysis resulted in 426 frame instances and 686 theme instances, or a total of 1,112 codes. The resulting data were then interpreted using Critical Race Theory (CRT) to generate understanding of the desegregation of the football program. The …

Memorable Dining Experiences: Formative Index And Model Development, Yang Cao

Theses and Dissertations

The purpose of the current study is to understand the nature of memorable dining experiences (MDE), to conceptualize MDE, to develop a formative index to measure MDE, and to test a conceptual model to examine the antecedents and outcomes of MDE. Developed primarily from strategic experiential modules and from the cognitive appraisal theory, this study proposed that MDE consists of five dimensions: affect, sensory, social, intellectual, and behavioral.

This study applied a mixed method approach using a sequential exploratory design. Specifically, the in-depth interviews and a detailed literature review were used to generate the research instrument, and then the online …

Theory Of Under-And Overinvestment: An Empirical Examination Of Value Creation And Destruction In Hospitality Firms, Tarik Dogru

Theses and Dissertations

In this dissertation, I study underinvestment and overinvestment theories by examining the value creation and destruction in hospitality firms in three separate but coherent and cohesive research papers. In the first study, I analyze the extent to which financial constraints (underinvestment) and corporate governance (overinvestment) affect hotel firms’ value around acquisition announcements. In addition to the traditional form of corporate structure (i.e., C-corporation), hotel firms extensively adopt the organizational forms of franchising and REIT, which might affect under- and overinvestment problems. Nonetheless, little is known whether capital investments create or reduce value for hotel-REITs and franchising hotel firms. The results …

An Examination Of Destination Choice Behavior Using Meme Maps, Images And Decision Making Styles, Hilmi Atahan Atadil

Theses and Dissertations

The purpose of this dissertation is to examine the destination choice behavior of tourists by using meme maps, images and decision making styles. The current article-based dissertation entails three separate studies that utilized data collected from Chinese, Arab, Russian and German tourists. The first article included within this dissertation assesses the perceived importance of the attributes that form destination images based on general vacation experiences and opinions of tourists and compares the expected performance of destination attributes of Turkey in attracting tourists from its emerging markets (like China as well as Arab countries) using modified version of Importance-Performance Analysis.

The …

Involvement Patterns Of Campus Recreation Employees, Justin Fletcher

Theses and Dissertations

The purpose of this study was to examine the patterns of involvement exhibited by student employees employed by Ashland University Department of Recreational Services during the 2015-2016 academic year. In addition to examining the involvement patterns, the study also examined any links between involvement in specific areas of employment and involvement in other areas on campus. These links of involvement and the amount of involvement were also examined in connection with the satisfaction of different areas of campus, leading to understand the level of satisfaction with the subjects collegiate experience.

The gap in research had not examined the demographics of …

Examining The Application Of Experiential Learning Techniques Across Sport Management Programs, Elizabeth Sattler

Theses and Dissertations

The Commission on Sport Management Accreditation (COSMA) has identified experiential learning projects as an integral element to be included in sport management curriculum (COSMA, 2016). However, often the experiential learning opportunities offered by sport management programs are limited to a required internship experience (Foster & Dollar, 2010). While internship programs have been widely accepted and implemented by sport management programs (Eagleman & McNary, 2010), there is little evidence of the implementation of other experiential learning practices within sport management programs. Consequently, the purpose of this study was to investigate the widespread application of experiential learning practices of sport management faculty. …

Elementary Educators' Perspective Of Physical Education And The Physical Education Teacher, Jennifer M. Garcia

Theses and Dissertations

Physical education continues to have the reputation it has had for years of being a subject of marginalization and of least importance in the school curriculum. The purpose of this study is to gain a better understanding of the perceptions of educators of physical education and the physical education teacher in the Rio Grande Valley. The researcher attempts to find, understand, and describe the perceptions of the educator’s view of this subject matter. Statistical significance was set at the .05 level for both tests of analyses. The researcher offers the null hypothesis of no difference between educator’s perception of PE …

Analyzing Twitter Usage Differences Between Student Season Ticket Buyers And Non-Buyers, Matthew Aloysius Kinney

Theses and Dissertations

This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.

An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention, Hannah Shealy

Theses and Dissertations

This study examines the effect of mannequin type on consumers’ purchase decisions. Data was collected from a convenience sample of 165 respondents through an online survey to measure the variables of envisioning, consumer attitude toward the display, and purchase intention in their relationship to mannequin type. Hypothesis 1, 2, and 3 were confirmed, confirming the conceptual model and the overall investigation into whether mannequin type effects consumer purchase decisions. Mannequin type was found to have a significant effect on envisioning, and the relationships between envisioning and consumer attitude toward the display and between attitude and purchase intention were found to …

An Integrative Model Of Muslim Students' Religiosity And Travelling Behavior To Gaming Destinations, Dawood Sulaiman Al Jahwari

Theses and Dissertations

Scholars in the tourism industry are continuously looking for new knowledge related to travel behavior, motivations, and the preferences of the main tourist segments. Demographic, socioeconomic, and cultural variables can all influence the demand for travel. Despite numerous studies on most of the demographic and socioeconomic variables, scholars have paid very little attention to religiosity with regard to travel decision-making. Specifically, no researchers have investigated the role of Islamic religiosity in predicting Muslims’ destination choice decisions. The purpose of this dissertation is to examine the role of attitudes, subjective norms, travel motivations, Islamic religiosity, self-efficacy, travel constraints, constraints negotiation strategies, …

Media Effect On Resident Attitude Toward Hosting The Olympic Games: A Cross-National Study Between China And The Usa, Qiulin Lu

Theses and Dissertations

News media helped individuals think about and understand the impacts of hosting the Olympic Games, enabling them to clarify or construct their own opinions toward an Olympic bid. The purpose of this study was to explore to what extent the public opinion of hosting the Olympic Games was affected by the newspaper media content to which the public was exposed. Based on social exchange theory, social representation theory, and agenda setting theory, two research questions were proposed: (1) Do different news media contents about the impacts of hosting the Olympic Games lead to different attitudes among the local residents? (2) …

Campus Knowledge Of Esports, Kenny Sugishita

Theses and Dissertations

This research study investigates private college and university admission’s officers levels of familiarity of the electronic sports (eSports) industry along with determining the level of emphasis universities place on academics and co-curricular activities. A thorough examination of the professional eSports space is extensively detailed providing information about the history of video games, the development of professional eSports, and the development of collegiate eSports. Additionally, examination of trends in higher education, especially as it relates to private institutions, is explained in detail. With the eSports industry continuing to expand, this study is timely as small private colleges and universities are searching …

Novel Methodologies For Locomotion Mode Identification In Lower Limb Prosthesis, Taimoor Afzal

Theses and Dissertations

Lower limbs enable human beings to move in an uncomplicated manner. They support the weight of the body, provide postural stability while moving the body forward and even move it backwards. Regardless of the environment these limbs have the capacity to adapt to any terrain. However, disability as a result of amputation may lead a person to live a dismal life. The deficiency of the ability to walk can have undesirable effect on the amputee from both the physical and psychological point of view. Use of prosthetic devices helps in overcoming this deficiency. The use of prostheses goes back to …

Self-Determination Theory And Wellness Tourism: How Do Wellness Facilities Contribute To Wellbeing?, Karen I. Thal

Theses and Dissertations

Wellness tourism as a subsector is differentiated in terms of the pursuit and enhancement of wellbeing. Wellness itself is defined as holistic wellbeing and optimal psychological states. Enhanced wellbeing is cited as the motivation and outcome of travel and in terms of dedicated infrastructure, services, and amenities at destinations. Yet enhanced wellbeing following a wellness vacation is typically assumed rather than assessed. While tourism studies have focused on wellbeing as the outcome of leisure travel, a theoretical framework that might be adapted to assess wellbeing following a stay at a wellness facility was not apparent. The majority of tourism studies …

The Effects Of Environmental Consciousness And Menu Information On Consumers’ Perceptions Of Restaurant Image And Purchase Behavior Related To Local Foods, Daniel A.G. Remar

Theses and Dissertations

Sustainability initiatives have become increasingly important and relevant to the foodservice industry. Despite the fact that consumer demand for sustainable restaurant practices has grown substantially over the last 10 years, consumers’ pro-environmental attitudes and behavioral intentions are not always turned into concordant behavior. Though foodservice operators continue to make progress in developing new methods and strategies for implementing sustainable practices into operations, getting consumers to behave in accordance with their demand is a major challenge.

The purpose of this quasi-experimental study is to determine if consumers’ attitudes towards local food, widely considered a sustainable restaurant practice, are congruous with their …