Digital Commons Network^™

Southeastern Conference (Sec) International Student-Athlete (Isa) Career Transitions - A Cultural Intelligence (Cq) Perspective, Tsu-Lin Yeh

Theses and Dissertations

This dissertation investigated international student-athletes’ (ISAs’) transition experiences of being recruited for, matriculating in, and then leaving high-performance and commercialized Southeastern Conference (SEC) institutions. Adopting the Cultural Intelligence (CQ) theory, this dissertation specifically examined how the four CQ elements (metacognition CQ, cognition CQ, motivation CQ, and behavior CQ) existed in an ISA’s transition process. CQ explains a person’s capability for performing well in culturally diverse environments (Fang et al., 2018). Traditional CQ studies have been utilized to manage international organizations’ diversity and inclusion (Triandis, 2006), particularly regarding employee retention, career transition and development (Mangla, 2021). However, although sports management is …

Capturing Visuals In Hospitality: A Multi-Dimensional Exploration Of Photographs In Interdisciplinary Research, Ningqiao Li

Theses and Dissertations

The widespread practice of photo-taking and sharing behavior fosters research on photographs to probe into consumer behavior and business strategies. Consequently, the critical role of photographic research has been acknowledged in the fields of marketing as well as tourism and hospitality. To delve deeper into understanding photographs, this dissertation carried out three independent but interconnected studies to examine photographs from both macro and micro perspectives.

The first study systematically reviews photographic research across sociology, marketing, computer science, and tourism and hospitality. It explores key topics, methodologies, and theories, and compares the merits and drawbacks of various research methods employed in …

Digital Health Design For Improving Treatment Decisions, Akanksha Singh

Theses and Dissertations

In the age of artificial intelligence and large datasets, information retrieval by querying large databases is an impossible task for the common user due to the information overload. Recommender Systems (RS) for commercial applications like YouTube, Amazon and Netflix were designed to support users by finding items of interest based on their user profiles and various filtering techniques. Health Recommender Systems (HRS) is a category of RSs that provides immense opportunities for application across several healthcare domains and contexts including treatment decision support. Unlike RS applications that focus on analyzing consumer choices, a key differentiator for HRS applications is the …

Platform Of Growth: An Analysis Of Earnings And Social Media Engagement Among Esports Athletes, Colleen Marie Dibble

Theses and Dissertations

Esports consists of online gaming, cyber sport, and virtual sport in a highly competitive environment. The industry has grown tremendously over the last 30 years (Leroux-Parra, 2020). Professional esports competitions are often now contested with a large scale, global audience, and millions of dollars potentially at stake in some competitions. Hundreds of esports athletes earn a living from the multi-billion-dollar esports industry. In addition to players earning salaries and prize pool money in a professional setting, many colleges have offered scholarships to enrolled students and have begun to offer esports-related curriculums (Dominguez, 2022). Networks such as ABC, ESPN, and TBS …

Meaning Making And Athletic Gender Discrimination: Associations Between Sports Participation And Gender Discrimination Among Adolescent Females, Chenae Christensen Duerden

Theses and Dissertations

Research suggests that participation in athletics provides adolescent females with a variety of positive mental and physical benefits. While Title IX paved the way for increased female participation in organized sports, female athletes, including adolescents, continue to face various forms of gender discrimination. Research also suggests that females with a strong feminist identity are more likely to identify and speak out against gender discrimination. Accordingly, this study seeks to examine the association between gender discrimination and sports participation and the potential moderating role of feminist identity and cognitive appraisals of discrimination on this relationship. Participants were 580 adolescent females (age …

An Examination Of Celebrity Product Involvement And Endorsement Effectiveness, Eric Nichols

Theses and Dissertations

The purpose of this study was to investigate celebrity product involvement and its relationship with endorsement effectiveness. Due to the increased leverage in creating their own brands, celebrity athletes are increasingly engaging in entrepreneurial endeavors such as collaborations on product development, an investment relationship, and outright ownership and creation of a brand or product. This paper also studied the extent which parasocial interactions and athlete identification may moderate endorsement effectiveness in the form of brand attitudes as well as what role product congruence may play.

Participants were recruited to complete an online survey that exposed them to manipulations of narrative …

The Impact Of Interactivity On Information Processing For Virtual Tourist Destinations, Hongxiao Yu

Theses and Dissertations

The rapid development of virtual reality (VR) platforms offers great potential for the widespread consumption of VR tourism offerings. This creation of tourism experiences through VR significantly impacts tourism marketing strategies. Nevertheless, unprecedented development presents research challenges to better understand the effectiveness of VR interactivity in providing dynamic virtual experiences and shaping consumers’ intention to visit actual tourism destinations. Moreover, destination marketing managers face challenges in designing interactive features to leverage VR technology to influence consumers’ decision-making. To address these challenges, this dissertation extends the heuristic-systematic model to investigate how VR interactivity influences visit intention through engaging experiences with technology …

Examining Transformational Leadership Self-Perceptions Of Current Chief Executive Officers Within Executive Peer Advisory Groups, Israel Passwater

Theses and Dissertations

This quantitative study examined the leadership perceptions of current chief executive officers from executive peer groups. The goal of this examination was to investigate to what extent these leaders view their behaviors as being transformational. The Multifactor Leadership Questionnaire (MLQ) 5X was used as the research instrument. The results indicate significant relationships between the 5 I’s of transformational leadership and the demographic questions in several key areas. Conclusions and recommendations for further research are provided based on the results of this study.

Survey Of National Junior College Athletic Directors On The Top Things They Wish They Knew During Their First Year: First-Year Athletic Director Manual For Success, Jayden Olson

Theses and Dissertations

The responsibilities of being a first-year athletic director have never been greater. Although being an athletic director may seem like a simple, common job, no two people with the title of athletic director have the exact same responsibilities or tasks required of them. Furthermore, many athletic directors come from a variety of backgrounds. Due to these factors, a manual could be beneficial to all first-year athletic directors. A survey consisting of demographic questions, and questions relating to the top 10 most important things to know as a first-time athletic director, job preparedness, resources relating to the job of an athletic …

“No Tits In The Pits!”: An Exploratory Analysis Of The Experiences Of Female Decision Makers In Motorsports In The United States, Alexia Pedo Lopes

Theses and Dissertations

This study explored the lived experiences of sixteen women who have decision-making roles in motorsports in the United States. The purpose was to shed light on the experiences of women who broke the glass ceiling in this unexplored male-dominated industry (Glass & Cook, 2016). The challenges these women encountered along with the mechanisms they employed to navigate those, and finally their motivation to continue pursuing a career in this industry, were assessed via in-depth semi-structured interviews and then the data was analyzed following a constant comparison thematic analysis. Challenges and coping mechanisms were classified according to the four levels, namely …

Customer Touchpoint: Conceptualization, Index Development, And Nomological Validation, Hyunsu Kim

Theses and Dissertations

Business executives across a wide variety of sectors, including retail, education, banking, healthcare, as well as hospitality and tourism, have increasingly realized that offering a superior customer experience is vital to a firm’s long-term success. Due to the experience-based nature of hospitality and tourism offerings in terms of heterogeneity, inseparability, intangibility, and perishability, providing exceptional CXs has long been recognized as essential to gaining a competitive advantage and establishing a foundation for brand loyalty.

To better understand what CX entails, hospitality and tourism scholars have conceptualized different forms of experiences, including flow experiences and memorable dining experiences. However, little attention …

Affective Risk Perceptions Toward Travel In A Covid Era: Policy And State Political Influences, Chloe Riley

Theses and Dissertations

This paper aims to analyze the influence of state political affiliation and policy on affective risk perceptions, in the context of COVID-19. The study of risk perceptions in the travel literature is important because it can help industry leaders predict tourist decision-making and ensure feelings of safety for travelers. The relevance of risk perceptions has become even more apparent since the start of the COVID-19 pandemic. This study analyzes three policies put into place to mitigate the spread of COVID-19: mask mandate, cancellation of public events, and school closures. Affective risk perceptions were measured by the Tourism Crisis Management Initiative’s …

Faculty’S Perspective On Student Engagement For Synchronized Online Graduate Level Courses, Ambeeka Jewnandan

Theses and Dissertations

Many colleges and universities are moving towards online learning as it increases access to education and aid in managing the growing enrollment. Students’ engagement in schools has been a growing concern for academic institutes especially in today’s time where online learning is prominent. This study explores instructor’s perspective on the different methods and techniques used in synchronized online courses to increase student engagement at a graduate level. The theoretical lens of Connectivism Theory (Downes, 2006; Siemens, 2004) and Engagement Theory (Kearsley & Schneiderman, 1999) will be explored to understand the relationship found between the methods used in teaching and student …

Sport Venue Quality: Measurement, And Its Impact On Spectator’S Sustained Consumption Intentions, Dae Eun Kim

Theses and Dissertations

The aim of the current study was to reconstruct the sport venue quality dimensionsas an autonomous quality with a utilitarian perspective and examine the impact on spectators’ perceived risk, price perception, and sustained consumption intentions. Venues for National Basketball Association (NBA) and Major League Baseball (MLB) games that mostly represent indoor and outdoor sporting facilities were chosen, and subjects were spectators who have experience of attending professional team sport events in sport venues. The study employed an online survey for data collection, and a total of 595 samples were utilized for data analyses. The data set was randomly split into …

Using Social Media As A Communication Tool: A Study Of Ministries Of Sport And Sport For Development And Peace Organizations In Sub-Saharan Africa, Kelsey Slater

Theses and Dissertations

This study expanded on the previous research surrounding the Facebook and Twitter use of non-governmental sport for development and peace (SDP) organizations as well governmental Ministries of Sport. Following the theoretical framework of Lovejoy and Saxton (2012) this research examined specifically how non-governmental and governmental sport organizations share information, form a community and encourage action with their social media audiences. A content analysis of 6003 social media posts demonstrated that both Ministries of Sport and SDP non-governmental organizations (NGOs) primarily use social media to disseminate information to their followers, however, SDP NGOs were more likely to use social media posts …

Customers’ Acceptance Of Automated Hotel, Jianhong Feng

Theses and Dissertations

Hotels moved in the direction of intelligentization, network connection and sharing of travel modes in the 21^st century. Automation, robotics, and artificial intelligence (AI) are expected to promote significant changes to hospitality and tourism sectors. Hotels that take advantage of these technological advances would benefit from this new business model as they can differentiate themselves from competitors who fail to adopt these new innovations. In the traditional hotel industry, guests are not served by automated technologies. Nowadays, non-human based business-models and service innovations have become the latest business strategy choice in the hospitality and tourism industry, especially during the …

Effects Of Information Exposure, Emotions, And Self-Efficacy On Risk Perception And Travel Intention During The Covid-19 Pandemic, Chunsheng Jin

Theses and Dissertations

Living in the information age, people acquire knowledge from various sources. These resources can play key roles in individuals’ perceptions during disease outbreaks. Especially amid COVID-19, risk perceptions are critical in determining individuals’ behavioral intentions. Researchers have investigated risk perceptions related to numerous diseases (e.g., swine flu, severe acute respiratory syndrome, Middle East respiratory syndrome, the Zika virus, and Ebola). However, few tourism studies have focused on health risks. Different from the above-mentioned illnesses, the relatively new virus of COVID-19 could have unique effects on individuals’ risk perceptions and behavioral intentions; the disease has been spreading worldwide for more than …

Does The Tendency Of Loss Aversion Depend On The Level Of Competition? Evidence From Multilevel Esports Tournaments, Zeqing Mao

Theses and Dissertations

This dissertation investigates the relationships between the level of experience, the magnitude of payoffs, and the significance of loss aversion within the context of esports. In the behavioral economics literature, loss aversion describes why individuals prefer avoiding losses to obtaining equivalent gains depending on a reference point. While previous studies predominantly capitalize on experimental methods to examine how the significance of loss aversion is affected by market experience and payoff magnitude, there is also a growing body of research that examines the behavioral properties of loss aversion outside laboratory environments, with sport being one of the most utilized settings. This …

Effective Advising Practices: Undergraduate Students' Perspective On The Impact Of Academic Advising At Rowan University In The Health And Exercise Science Department, Meghan Michele Mcgahey

Theses and Dissertations

The goal of this study was to analyze current undergraduate students' perceptions of academic advising practices within the Health and Exercise Science Department (HES) at Rowan University. The department provides a rigorous and enlightening intellectual environment for the professional development, achievement and distinction of leaders in Education, Athletic Training, Public Health and Health Promotion and Fitness Management. Although there has been much research on student perceptions of academic advising, there has not been any done specific to Health and Exercise Science majors at Rowan University. Rowan University is currently undergoing massive changes during the COVID-19 crisis. With the transition to …

Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development And Model Comparison, Ge Zhu

Theses and Dissertations

The P2P accommodation sharing market has emerged as a disruptive innovation as it has exponentially expanded globally, even though this market is still emerging and has not been used by most people. This study investigates why tourists accept the sharing platforms and how to promote this service. A literature review on innovation adoption models was conducted to select a proper theoretical framework to investigate travelers’ motivation for using Airbnb. According to model-evaluation principles and literature analysis, this self-efficacy-based value adoption model (SVM) was selected, which is derived from social cognitive theory’s reciprocal determination. Based on the SVM, an extended SVM …

Technology Experience: Measurement Development And Validation, Hyejo Hailey Shin

Theses and Dissertations

Think about yourself traveling to somewhere in the 1990s, 2000s, 2010s, and 2020s repeatedly. What would be the most significant difference among those four periods? There would be many differences, including clearer sky and clean air. Imagine how you would plan your three-day vacation. You might need several travel guidebooks and travel agents to plan your trip if you were in the 1990s. In the 2020s, you just need to download some mobile apps to plan and even create organized travel itineraries. After arriving at the destination, how would you find the way to a tourism attraction? You just need …

An Examination Of Sport Ticket Price Acceptability And Surcharge Transparency In Partitioned Pricing, Misun Won

Theses and Dissertations

There has been a recent price policy change in the sport industry that ticket resale companies attempted to reveal any additional fees upfront to increase price transparency and protect consumers in the marketplace. This policy change was announced in early 2020 (Thompson, 2020). However, as the coronavirus outbreak affected live events to be canceled, become virtual, or have a limited facility capacity (Apstein, 2020; Perry, 2020), it disabled the resale companies to see consumer responses to their policy change that may increase or decrease ticket revenues. In addition, charging additional fees to the ticket face value is a form of …

Positioning Customer Service Through Customer Journey Mapping In Service Consumption And Recovery, Dan Jin

Theses and Dissertations

Customer journey mapping is a marketing research tool that has increasingly captured marketers’ attention over the past decades by helping commercial businesses understand customers’ motivations and behaviors. Despite acknowledging the importance of customer experiences, previous literature has generally focused on the firm’s response (supply-side) to the customer. This often considers the service provider’s efforts in the production of goods and services using Goods-Dominant-Logic (GDL), and facilitation with the customer with Service-Dominant-Logic (SDL). However, supply-side logic has largely ignored the customer responses (demand-side) regarding the service operations that appear to be an important function in customer journey mapping. Customers’ demand-side logic …

“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr

Theses and Dissertations

In big-time college football, successful recruiting is the foundation on which winning programs stand. Power-5 football and men’s basketball operate under a dominant institutional logic that values generating revenue above all else. Winning generates revenue and, accordingly, Power-5 stakeholders are often engulfed in their unique athletic roles. The system propagates adherence to a singular focus that emphasizes winning and revenue generation. This dominant institutional logic governing big-time college football has been dubbed jock capitalism (Southall & Nagel, 2009). While prominent theorists have analyzed college sports through an institutional logic perspective, a systematic examination of the Power-5 football recruiting process has …

Augmented Reality In Sport Broadcasting, Chad Goebert

Theses and Dissertations

For a large portion of its history, sport broadcasting has been stagnant when it comes to incorporating new and innovative technologies. However, due to declining viewership and consumer desire for customizable content, augmented reality graphics have begun to be incorporated into multiple sport broadcast products. In fact, the UEFA Champions League, NBA, NFL, and NHL have all used or indicated their intention to utilize AR graphics in future broadcasts. Considering that media rights revenue is the main source of revenue to sport properties and organizations, it is important to carefully consider how the core product (the broadcast) is presented. The …

Celebrity Impact On Fashion Brand Choice Using Social Media, Jaclyn Newbert

Theses and Dissertations

Today social media is rapidly growing. Many social media users, specifically Instagram users, are from the Millennial generation (born between 1982 and 1999), and Generation-Z (born between 2000 and 2020) (knoema.com, 2020). They love to share their life through social media, especially by posting and viewing others’ photos and videos on Instagram. Celebrity endorsement of products and brands has shown to increase both brand awareness and sales for companies. The purpose of this study is to investigate social media influence of celebrities on consumers’ brand choices. A conceptual model is developed to investigate the influences of physical attractiveness, celebrity credibility, …

The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong

Theses and Dissertations

This dissertation studies the impact of consumer perceptions of tanking on National Basketball Attendance (NBA) attendance. The prevalence of tanking in the NBA raised concerns that some teams were purposely avoiding winning games in order to improve their draft position. The majority of previous studies on tanking have focused on developing empirical evidence of the existence of tanking in sport. Yet, no study systematically explored the impact of perceived tanking behavior on consumer demand for sport. As tanking teams rarely reveal their tanking strategy to the public, fans may not correctly identify tanking behavior in sport, and thus are likely …

The Economic Impact Of Tennis In South Carolina, Xue Zhang

Theses and Dissertations

This aim of this study was to estimate the economic value eighteen junior tournaments held in South Carolina in 2019. Over two hundred surveys were sent out to junior player and fifty two responses were received. Factors in the survey including transportation, gender, age, household income, on-site and off-site expenditure contributed to results in this paper. After analyzing the data collected, significant results were discovered.

Comparing The Success Of Official Sponsors And Ambush Marketers: An Event Study Analysis Of Brazil Following The 2014 Fifa World Cup And 2016 Rio De Janeiro Summer Olympic Games, Timothy Koba

Theses and Dissertations

Mega sporting event hosting and sponsorship garner billions of dollars in investments from countries and companies, but their effectiveness has yet to be definitively determined. If the announcement of a host country serves as a signal to the investors who comprise a market, then there should be an increased return in response to the announcement. Similarly, if companies are activating their sponsorships during a sporting event there may be a higher return than what would be expected otherwise. The evaluation of the 2016 Summer Olympic Games held in Rio de Janeiro demonstrates that the announcement did not impact the market …

Sport Clubs And Wellness: Analyzing The Impact Being A Sports Clubs Member Has On The Dimensions Of Wellness, Michael Anthony Brito

Theses and Dissertations

The purpose of this study was to understand how a student's wellness is impacted through participation in sport clubs. This was done at a division three public institution with a Campus Recreation department, which offers 45 sport clubs. This study was conducted during the spring 2020 semester at Rowan University by distributing an online survey. The survey focused on gaining information about their sport club experience and the impact on occupational, emotional, spiritual, intellectual, social, and physical dimensions. As well as understanding the factors that may affect their wellness.

The findings of this study showed a high positive impact to …