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How Can The Government Utilize Elites & Celebrities To Manage Global Public Opinion On Egypt? An Exploratory Study Of Mo Salah & Egypt, Sara S. Ibrahim

Theses and Dissertations

With Egypt’s latest global reputation index, nation brand, and soft power indices scoring low, such rankings have left room for finding new ways of enhancing Egypt’s global public opinion and reputation. This study showcases an untapped potential for enhancing a nation’s reputation and public opinion. This untapped potential lies in the power of elite commentary and celebrity activity. Such commentary and activity influence public opinion of the celebrity but also subsequently affect the public opinion of their country-of-origin nations.

With a global phenomenon such as football player Mo Salah, it has always been suggested that his performance positively affected Egypt's …