Digital Commons Network^™

Zineth, Colin Wilcox

Theses

This thesis asks whether a brand can generate real engagement without surrendering to an algorithm, and whether web design can recover the color, mystery, and sense of discovery it traded away as the internet corporatized. Daily internet use has risen every year on record, yet the spaces users inhabit have flattened into grey buttons and endless feeds. This question is answered through Zineth, a hybrid brand universe told across three coordinated forms: a Risograph-printed zine, a dense and layered website, and limited clothing drops. The zine operates as a key. Codes printed in its pages unlock gated areas of the …

The Measured Toll: Visualizing The Hidden Impact Of Chronic Painkiller Use, Yun Chia (Lisa) Song

Theses

The Measured Toll: Visualizing the Hidden Impact of Chronic Painkiller Use investigates how clinical data can be reinterpreted through the lens of information design to reveal long-term effects on heart and liver health that are often overlooked or invisible. This project translates complex medical information into a visual language that prioritizes clarity, emotional resonance, and user engagement. Through a series of printed posters and a motion-based introduction, the work employs abstract design strategies—including subtle distortion, radial line structures, and restrained typography—to evoke a sense of internal tension and gradual change. By structuring the visuals to unfold as a narrative, the …

Retroverse: Enhancing Fashion Shopping Experience Through Augmented Reality, Fanghao Wang

Theses

RetroVerse is a conceptual augmented reality (AR) application that reimagines the vintage fashion shopping experience by addressing the information gaps that often make secondhand purchasing uncertain and inefficient. As the resale market continues to grow, consumers frequently struggle to identify garments, verify authenticity, evaluate condition, compare prices, and determine fit, requiring them to rely on multiple platforms and personal knowledge before making a purchase. To address these challenges, RetroVerse integrates augmented reality, image recognition, and contextual product information into a unified shopping experience. Through video and live garment scanning, users can access brand history, manufacturing information, condition assessments, marketplace price …

Ikaros: See Through Time, Aisha F. A. Alnouri

Theses

Conventional heritage interpretation often relies on static signage, creating an "information void" where physical ruins sit uncontextualized. This thesis addresses this issue by proposing an interactive spatial information system designed to dynamically display, and contextualize architectural heritage in real time. Designed as a global framework, Failaka Island in Kuwait serves as the primary case study, driven by a personal cultural connection and the need to bridge the island's post-war generational disconnect. Positioned at the intersection of information design, interactive media, and spatial visualization, the system, Ikaros, utilizes Hellenistic Temple B, a 3rd-century BCE sanctuary, as its core testbed. The touchscreen …

Miscela Aura: An Interactive Fragrance Experience, Francesca Delaney

Theses

How can product customization lead directly to design customization? This question is explored through the lens of perfume. The concept of layering and customizing perfume is becoming more of a desired feature in the fragrance industry, opening the opportunity for how design can be used to create an interactive fragrance experience. Miscela Aura is a custom perfume line centered on an interactive brand activation. An interactive display scans your “aura” and gives you a unique color pattern. Each color represents a fragrance note, the amount of each scent controlled by the amount of each color. As the user interacts with …

Puzzles & Frames: Exploring Motion Graphics In Thriller Movie Poster Design, Xingyu Xiao

Theses

This thesis explores how motion graphics can expand the role of traditional movie posters and create more engaging visual communication experiences. The project began with an observation that static posters displayed in busy campus environments can easily be overlooked. This led to the central question of how motion graphics can make traditional movie posters more visually engaging and effective in campus environments. To investigate this question, I developed a series of dynamic thriller movie posters that combine traditional graphic design elements—including typography, composition, imagery, abstraction, and visual hierarchy—with motion. The design process developed through several stages of experimentation. Early studies …

Pixel Weave: Explore The Craft, Share The Story, Janki Akbari

Theses

Traditional craft practices are often preserved as finished objects rather than experienced as active systems of knowledge. As a result, the techniques, visual logic, and cultural meaning behind these crafts become less accessible to broader audience. Pixel Weave addresses this challenge by translating the double ikat (a premium, highly complex weaving technique in which both the warp (vertical) and weft (horizontal) yarns are individually resist-dyed to a preplanned pattern before being placed on the loom, so that the design only fully emerges once the two dyed yarn sets are woven together) weaving logic of Patan Patola, a centuries old textile …

Buddy Up: An Interaction Design Project For Supporting Task Initiation And Academic Progress Through Peer Accountability Among University Students, Ruijun Li

Theses

Academic procrastination is a common challenge among university students. Although students often understand what they need to do and when their work is due, they may still have difficulty starting tasks, maintaining progress, and avoiding digital distractions. Many existing productivity tools depend on individual self-discipline and provide limited social support. My thesis explores interaction methods that use peer accountability to help university students begin academic work and maintain consistent progress. Buddy Up aims to turn academic work from an isolated activity into a voluntary and mutually supportive accountability experience.

From Grid To Freedom: A Comparative Analysis Of Canva’S Guardrails And Adobe Illustrator’S Design Flexibility, Caroline Wilmes

Theses

This project focuses on graphic design software becoming increasingly accessible and questions emerging regarding the role of professional designers and the value of industry-standard design tools. This project examines the differences between Canva, a widely used template-driven design platform, and Adobe Illustrator, a professional vector-based design application. Through a hands-on, project-based research approach, the same brand identity was developed in both programs, including a style guide, business card, website homepage mock-up, and tri-fold. The comparison focused on workflow efficiency, creative freedom, typography, color management, scalability, and production readiness.

Findings revealed that Canva excels in accessibility, speed, and ease of use …

Seeing Power: Authority, Gender, And Spectatorship In Charles I And Henrietta Marie With Their Two Eldest Children, Prince Charles And Princess Mary (1632), Danielle Scaramuzzi

Theses

The visual construction, enactment, and legitimization of political authority is the subject of this thesis concerning Charles I and Henrietta Maria with their two eldest children, Prince Charles and Princess Mary (1632), painted by Anthony Van Dyck. Through examination of sovereign representation, gendered body, dynastic continuity, and spectators, this research argues that authority within Northern Baroque portraiture is not established as a single or unchanging entity. However, instead of a monolithic representation of authority, it arises from relational elements, including body language, gesture, space, family relations, and viewer engagement. Although Van Dyck's portrait is generally considered a dynastic image in …

Choice-Based Artmaking And Critical Pedagogy Through Art As Activism: A Classroom Case Study And Teaching Framework, Emma Klindworth

Theses

This practice-based graduate project examines how choice-based artmaking in a student-centered art classroom can foster critical thinking, reflection, and engagement with contemporary social, political, and cultural topics through art education. Built upon literature on critical pedagogy, student-centered art education, and creative problem-solving, this project combines a pilot lesson, “Art as Activism”, with a qualitative case study. By analyzing student reflections, this project examines how revisions, informed by those findings, demonstrate the ways student choice and student connection to subject matter influence engagement and critical thinking.

The findings of the case study following the “Art as Activism” pilot lesson, suggest choice-based …

Color Shift: A Graphic Design Process Book Exploring How Color And Motion Influence Emotional Perception And Brand Connection In Affordable Women's Fashion Jewelry, Elizabeth Voight

Theses

This study examines how manipulating color and motion within a single brand identity system influences consumer emotional response and brand consistency. Using a fictional modern jewelry brand, Quanta & Co., the research isolates color as the primary variable by applying nine distinct mid-range color palettes to identical layouts, logos, and structures across both print and digital touchpoints. These collateral assets include jewelry packaging, vehicle wraps, digital advertisements, and an animated logo. A quantitative survey was executed to capture real-time audience impressions regarding brand traits, perceived quality, and the overall alignment of each color variation with the brand's identity.

The findings …

Meridian, Rachel Seaton

Theses

Meridian is an ambient tabletop object that translates physiological data into a continuously evolving visual landscape. Rather than presenting emotional information through charts or notifications, it exists as a quiet environmental presence that can be understood through peripheral awareness. A simulated biometric system drives a particle field whose movement reflects physiological variation, producing eight distinct visual signatures. The visual system is governed by four parameters: field density, field disturbance, signal trace, and signal duration, which together shape the behavior and persistence of the particle field. The teardrop form was selected for its ability to convey both the passage of time …

Rooted Worlds, Eli Groborchik

Theses

Plant Awareness Disparity (PAD) describes a widespread cognitive bias where plant life is systematically overlooked in favor of its animal counterparts. This disconnect is acutely visible in natural history museums where plant life is notoriously difficult to display. Rooted Worlds is an interactive, physical-digital installation designed to combat this bias by bridging the emotional and educational gap between audiences and Earth’s diverse ecosystems. Rejecting traditional flat screens and passive dioramas, the exhibit utilizes a fourteen-foot, 270-degree cylindrical projection screen to immerse visitors in six distinct, digitally rendered global biomes, creating a restorative and engaging space that leverages Attention Restoration Theory …

Assistive Active Safety, Long Nguyen

Theses

As electric bicycles become faster and more prevalent in urban environments, the safety systems designed to protect riders face significant challenges. The current industry standard relies heavily on auditory warnings—which can exclude Deaf and Hard of Hearing (HOH) cyclists—and digital dashboards that often demand intense visual focus. Forcing a rider to process cluttered screen data while navigating high-speed traffic can contribute to cognitive overload and physical danger. This thesis explores how micro-mobility safety might be improved by shifting away from auditory-dependent alerts toward intuitive, multi-sensory communication. To address this safety gap, this project introduces the Assistive Active Safety (AAS) framework. …

Echelon Trust Network: An Exploration Of Speculative Design And Critique Of Manipulative Technologies, Sydney Rowley

Theses

As emerging technologies become increasingly integrated into everyday life, concerns  surrounding privacy, surveillance, and personal autonomy continue to grow. Artificial  intelligence, data tracking, targeted advertising, and location-monitoring have intensified public  anxieties about the collection and use of personal data. These concerns echo themes explored in  classic dystopian literature, which have long warned of societies where privacy is sacrificed for  security and human identity is reduced to data. Echelon Trust Network explores these anxieties  through a speculative design project that imagines a future in which constant surveillance and  algorithmic trust scoring govern social interactions.  Developed as a motion graphics piece in …

Neuroarchitecture: Color Psychology And Its Impact On The Built Environment, Jean Morgan

Theses

Neuroarchitecture merges neuroscience and architecture, examining how built environments affect our emotions, behaviors, and overall well-being. One of the principles of this interdisciplinary topic focuses on Color psychology, which explores the profound influence of colors on human emotions, behaviors, and cognitive responses. In the built environment, the strategic use of color extends beyond aesthetics, shaping user experiences, functionality, and psychological well-being. This thesis explores the interplay between color psychology and architectural design, highlighting how color choices influence mood, productivity, and social interactions within spaces. The main focus will examine the relationship between colors and equal causation in psychological effects. The …

Abigail Sarai: A Neuroaesthetic Approach To Fashion Brand Development, Abby Martos

Theses

This thesis project presents a comprehensive direct-to-consumer business plan for an independent women’s fashion brand, Abigail Sarai, strategically positioned around the commercial value of aesthetic design. The project is grounded in an interdisciplinary theoretical framework integrating neuroaesthetics and consumer behavior research. Existing literature demonstrates that visual principles such as symmetry, harmony, and proportion activate neural reward systems associated with pleasure, while consumer research identifies happiness and emotional well-being as central drivers of purchasing behavior. Building upon these findings, this project proposes that aesthetic beauty can function as a deliberate and measurable value proposition within fashion entrepreneurship. By aligning brand design …

Deaf Space 2.0 - Adapted And Scaled To Large Urban Infrastructures, Youngjin Yi

Theses

This thesis investigates how DeafSpace principles can be adapted and scaled beyond interior environments to operate effectively within large urban infrastructures. While DeafSpace has been successfully applied in controlled, building-scale contexts, its potential at the scale of sidewalks, transit hubs, and public circulation systems remains underexplored. Contemporary urban environments rely heavily on auditory cues to communicate movement, safety, and orientation, creating barriers for Deaf and hard-of-hearing individuals and limiting clarity for the public at large. Through architectural observation, spatial analysis, and scenario-based evaluation conducted at the Rochester Institute of Technology campus and downtown Rochester, this research examines how architectural form, …

The Houston Eclipse, Korey Hans

Theses

The Houston Eclipse is a sports branding project for a fictional WNBA team, built on the idea that design can shape the fan experience. In a market where consumer attention is constantly being fought over, the brands that stand out are the ones that make people feel something. Sports already carries that emotional weight, but most fan-facing products don't take full advantage of it, often reducing team identity to a logo placed on top of a product without regard for the form it's applied to. This project approaches branding as a full system rather than a single mark. Drawing on …

3d Infographic Animation Series Unleashing The Mechanism Of Disease (Mod) Of Ventricular Tachycardias In Cellular And Molecular Levels: Afterdepolarization Subtypes And Triggered Activity, Yan Ning ‘Harmony’ Wong

Theses

Ventricular arrhythmias (VAs) account for 75-80% of sudden cardiac deaths, causing 184,000 to 450,000 deaths annually in the U.S. VAs commonly occur in individuals with structural heart diseases, but idiopathic ventricular tachycardias (VTs) caused by delayed afterdepolarizations (DADs), early afterdepolarizations (EADs) and triggered activity, can also arise due to calcium ion discrepancies without apparent structural abnormalities. Despite advances in understanding abnormal impulse conduction, there is a paucity of visual aids that explain impulse formation anomalies of VTs. There are no 3D animations that link ECG interpretation to molecular dynamics in the cardiac EC coupling process. Moreover, ECG interpretation skills are …

Ar Bubble Car: A Cross-Vehicle Visual Social System For Autonomous Mobility, Bingchang Zhang

Theses

AR Bubble Car argues that in L4/L5 autonomous mobility, or high to fully automated driving, the car should be understood not only as a transportation device but also as a visible social interface in public space. As driving becomes less central, the role of the vehicle shifts from control and movement alone toward passenger experience, expression, and communication. In response, AR Bubble Car proposes a transparent visual bubble around compatible vehicles, allowing passengers to share lightweight content through window-based AR. Rather than treating the car as a private entertainment container, the system explores how vehicles might become moving social nodes …

Alternative Color Mode Design: Supporting Mobile App Creators With Evidence-Based Guidelines, Sarah Andrew

Theses

Alternative color modes, such as light, dark, dim, and high contrast modes, in mobile apps can improve accessibility for people with vision impairments and usability for people without vision impairments across situational contexts. However, current mobile apps exhibit inconsistent color implementations for UI elements (e.g., background, text, buttons, images, and non-selectable icons), leaving users with limited accessible options. My dissertation addresses a central question in human-computer interaction and accessibility: How can mobile app designers be supported to implement alternative color modes that meet the accessibility and usability needs of people with and without vision impairments? Through an eight-study mixed-methods investigation, …

Branding Through Semiotics, Minimalism, & Branding Psychology: The Eurekafit Brand, Torri Salem

Theses

This paper examines how the combination of minimalism, semiotics, and branding psychology work seamlessly together to create an inclusive brand with an emotionally resonate visual identity system-- a brand that is cohesive and bridges the sub-brands of EurekaFit and Eureka CrossFit. What initially started as a logo redesign of Eureka CrossFit has now expanded into this dual-branding visual system, that communicates approachability, a sense of belonging and fitness, without being intimated, to its audience. This study investigates visual signifiers like color, typography and imagery, through a semiotic analysis and approach. I reduced clutter and visual noise and was able to …

Petals Of The Mind: A Digital Floral Interpretation Of Mental States, Corine D. Arrington

Theses

Petals of the Mind is an applied studio art project that explores the use of symbolic floral imagery to visually represent internal emotional states, specifically depression, anxiety, and ADHD. This project consists of six large format digital posters created in Procreate. Each emotional category is represented by a pair of flowers selected for their symbolic and structural characteristics: Blue Poppy and Black Rose for depression, Tulip and Aster for anxiety, and Honeysuckle and Wildflower Mix for ADHD. These flowers are intentionally deconstructed through layering, fragmentation, and motion cues to mirror common internal experiences such as emotional heaviness, vigilance, cognitive scattering, …

Under The Surface: A Scalable Experiential Framework For Accessible Design Archives, Lo Fasano

Theses

Preserving design history is usually done by hiding it away. While institutions like the Vignelli Center for Design Studies house over 750,000 artifacts, the vast majority remain in restricted storage, with minimal space dedicated to displaying process materials alongside canonical final works. Digital archives document portions of these collections, but typically present them as static image galleries, leaving the evolutionary logic of a design, and the human labor behind it, invisible to the public. Under the Surface is a scalable, interactive framework designed to bridge archival preservation and public discovery. By transforming preserved artifacts into real-time digital experiences, the project …

Phrases, Crystal Ching-Lam Tam

Theses

Motivational posters are widely used in educational environments to encourage perseverance, build confidence, and promote positive thinking. However, many of these visuals rely on cliché imagery, generic language, and overly decorative styles, making them feel inauthentic and easy to ignore. In visually saturated campus environments, they often fade into the background, acting as noise rather than as meaningful communication. How can motivation be communicated in a more engaging, intentional, and relevant way for college students? This thesis introduces Phrases, a visual communication system that reimagines motivational design through abstraction, clarity, and restraint. Rooted in Swiss design principles and Gestalt theory, …

Dna Landscape Tool: An Interactive Webpage, Kerstyn Gay

Theses

Deoxyribonucleic acid (DNA) is a molecule that carries genetic information that makes up every organism. DNA is typically introduced into the biology curriculum starting in high school and depending on an individual's educational path can continue through college. Although taught frequently during school, elements of DNA can be difficult for students to grasp, due to the different visual representations of DNA found in various resources. For instance, when comparing an illustration of a chemically accurate nucleotide base to an abstract visualization of a chromosome learners often aren’t given enough scaffolding to see how one representation relates to the other, which …

Scout 07, Austin Roberts

Theses

Throughout my tenure at RIT, I have produced multiple short films, undertaken gaming co-ops, and pursued an independent study centered on gaming assets to expand my technical and creative skills. For my thesis film, I sought to merge these experiences by concentrating on environmental storytelling—a deliberate challenge, given faculty concerns that narratives lacking strong character focus may struggle to engage audiences emotionally. With these considerations in mind, I crafted a film featuring a secondary character within a rich environment, designed to immerse viewers and provoke curiosity about the story’s temporal and spatial context.

Cosmic Legends, Neha Ravindra Hiremath

Theses

Cosmic Legends is a touchscreen-based interactive kiosk that invites users to explore how different cultures interpret the same star—Betelgeuse. Designed for public educational settings, it blends visual storytelling, mythology, and voice interaction into a cohesive learning experience. This project challenges the Eurocentric approach of most astronomy tools by introducing global narratives rooted in Navajo, Tupi, and Japanese sky traditions. Users begin by tapping a glowing version of Betelgeuse, which transforms the night sky into a new cultural context. Each sky shift is paired with narrated myths, synchronized captions, and celestial motion design. The interface prioritizes accessibility with dyslexia-friendly text, high-contrast …