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Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer
Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer
The Qualitative Report
Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data mining. Research from International Data Corporation (IDC) shows that when it comes to online data, unstructured content accounts for 90% of all digital information. Under these circumstances, this study provides a literature review and analysis on the role and relation of qualitative methods with …
The Song (Does Not) Remain The Same: Re-Envisioning Portraiture Methodology In Educational Research, Spirit D. Brooks
The Song (Does Not) Remain The Same: Re-Envisioning Portraiture Methodology In Educational Research, Spirit D. Brooks
The Qualitative Report
This conceptual paper explores how portraiture methodology re-envisioned was used in an educational research project with white teachers. What qualifies as authentic voice and an appraisal of how portraiture and auto-ethnography hold up against the critique of voice-centered research made by Lather (2009), Mazzei and Jackson (2012a) and English (2000) are discussed in the context of the author’s personal narrative journey to the use of portraiture methodology. Next, the trail blazing methodological contribution portraiture makes by allowing an expansion of creative research methods in education is discussed.
The Insiders’ Experience Of An Undergraduate Level Ethnographic Fieldwork Training Program In India, Abhradip Banerjee, Krishnendu Polley, Arun Makal, Bhubon Mohan Das
The Insiders’ Experience Of An Undergraduate Level Ethnographic Fieldwork Training Program In India, Abhradip Banerjee, Krishnendu Polley, Arun Makal, Bhubon Mohan Das
The Qualitative Report
Research on fieldwork experiences is not something new to the discipline of Anthropology. However, undergraduate level ethnographic fieldwork training programs in India as a research area still remained unexplored. The purpose of the study described in this paper was to explore the proceedings of undergraduate level ethnographic fieldwork training programs in India. This article uses the authors’ own recollections regarding an undergraduate level ethnographic fieldwork training program carried out by a college affiliated with the University of Calcutta. All four authors along with their 21 fellow students have participated as trainees in this fieldwork training program. Through a qualitative analysis …
The Construction Of “Discomfort Psychological”: An Exploration Of Italians Teachers' Reports, Antonio Iudici, Matteo Fabbri
The Construction Of “Discomfort Psychological”: An Exploration Of Italians Teachers' Reports, Antonio Iudici, Matteo Fabbri
The Qualitative Report
Although there are several studies on youth problems in school, there are few studies on how teachers report psychological discomfort of the students and on what criteria does their procedure. Considering that schools increasingly make such reports to social or neuropsychiatry services, we wanted to find out whether it is flawless (bias, etc.) and how it can affect a student's career. This research presents an investigation on how the practice of signaling "psychological discomfort" at school is set up. Objects of the survey are the procedures used by the teachers to submit the psychological problems. The research subjects were Secondary …
“From The Edge Of The Abyss To The Foot Of The Rainbow – Narrating A Journey Of Mental Health Recovery” The Process Of A Wounded Researcher, Samantha J. Robertson, Diane Carpenter, Maggie Donovan-Hall
“From The Edge Of The Abyss To The Foot Of The Rainbow – Narrating A Journey Of Mental Health Recovery” The Process Of A Wounded Researcher, Samantha J. Robertson, Diane Carpenter, Maggie Donovan-Hall
The Qualitative Report
In the UK, mental health service users are asked to “tell their stories” within clinical settings as a tool for diagnosis, formulation and treatment plans. Retelling, reliving and reflecting on traumatic and distressing experiences is not a benign activity. Yet the process of reframing lived experience within a personal narrative could support the development of: a more positive identity; self-management skills and improved social connections (Slade, 2009) and therefore contribute to mental health recovery. This is an exploration of my process as a wounded researcher in the development of a version of my narrative as an autoethnography. I developed a …
The Use Of Wordpress In Online Focus Group Studies, Mary E. Hancock
The Use Of Wordpress In Online Focus Group Studies, Mary E. Hancock
The Qualitative Report
Focus groups have long been used as a qualitative research methodology to gather information on a particular topic in a non-threatening setting. Adapting the traditional face-to-face (FTF) focus group to the online environment is a natural adaptation in the use of advanced technology for local and national research. The anonymity of the online environment is non-threatening allowing for open discussion. WordPress® provides a secure, easy to navigate website to conduct focus group research. Upon completion of a research study, the participant’s typed responses can be downloaded into a Word document to upload in to a qualitative data analysis program. WordPress® …
Sexting And Young People: A Review Of The Qualitative Literature, Andrea Anastassiou
Sexting And Young People: A Review Of The Qualitative Literature, Andrea Anastassiou
The Qualitative Report
The term “sexting” refers to the sending and receiving of sexually explicit imagery via some form of virtual messaging. Although sexting is by no means restricted to young people, it is the participation of young people and its effect on their well-being that have led to widespread concern from parents, educators, and the media alike. Ringrose, Gill, Livingstone, and Harvey (2012) argued that this “media panic” exists in response to a predominantly adult discourse with little input from the teenagers and young people who engage in sexting. As such, this paper will review the small but emerging field of qualitative …
Between Paradigms: Becoming A Pathological Optimist, Carol Isaac
Between Paradigms: Becoming A Pathological Optimist, Carol Isaac
The Qualitative Report
Using an autoethnographic poststructural lens, I examined my academic journey in becoming a qualitative methodologist. I integrated my mentor’s maxims such as, “the institution will not love you back,” “prisoner of your words,” “make plans; if they don’t work, make new plans,” “one has mentors and tormentors and both help shape us,” “ever the opportunist,” “strategic groveling,” “a mosaic approach to mentoring” and “just get naked.” Despite paradigmatic contradictions between my doctoral and postdoctoral experiences, I gained much from working between the polarities of the social science and biomedical discourse. In time, I became a “pathological optimist,” one of the …
Facilitating The Transition From Military Instructor To Academic Educator: Cognitive Apprenticeship In Teacher Induction At The United States Air Force Academy, Thomas T. Swaim
The Qualitative Report
This article examines teacher induction in the military undergraduate education context. The U.S. Air Force Academy relies on approximately 520 military and civilian instructors to educate nearly 4000 future military officers each year. These educators must be highly skilled and unquestionably capable in their abilities to teach these future leaders. Many of these instructors derive from highly technical active duty operational career fields (such as pilot, missile operator, etc.). This article reveals how Collins’, Brown’s, and Newman’s (1989) theory of cognitive apprenticeship is manifested within teacher induction experiences at the U.S. Air Force Academy. Using a qualitative multiple-case study approach, …
Latino And Non-Latino White Parents’ Experiences Raising Their Child With Asd: An Exploratory Study, Nicole Casillas, Debra Vigil, Hui-Ting Wang
Latino And Non-Latino White Parents’ Experiences Raising Their Child With Asd: An Exploratory Study, Nicole Casillas, Debra Vigil, Hui-Ting Wang
The Qualitative Report
There is a dearth of research about the experiences of the Latino population in raising a child with autism spectrum disorder (ASD). This includes a lack of cross-cultural perspectives and perspectives from fathers. Although there are similar experiences in raising a child with ASD among parents, we hypothesize that there will be different experiences due to culture. The current study is an exploratory qualitative research design, where we sought to understand the experiences of Latino and non-Latino White parents who are raising a child with ASD. Results indicated similarities across all families that include: self-efficacy beliefs, challenges, stress and coping, …
Regulation Of Learning: From The Perspective Of Male Students In Pakistan, Zainudin Abu Bakar, Rafaquat Ali
Regulation Of Learning: From The Perspective Of Male Students In Pakistan, Zainudin Abu Bakar, Rafaquat Ali
The Qualitative Report
Studies have shown that the students’ regulation of learning is associated to their learning outcomes, cognitive processing strategies and understanding of the content. In Pakistan, it was suggested that science students at secondary school possesses inadequate learning behaviours which diminished regulation of learning behaviours. This study was conducted with the intention to explore the issue of regulation of learning among secondary school science students in Pakistan. Twenty-four male students were selected purposefully to participate in the study. The data was collected through focus group interviews to understand their view of self-regulation of learning behaviour. The Applied Thematic Analysis was executed …
Critical Keys To Successful Offender Reentry: Getting A Handle On Substance Abuse And Mental Health Problems, Elaine Gunnison, Jacqueline B. Helfgott
Critical Keys To Successful Offender Reentry: Getting A Handle On Substance Abuse And Mental Health Problems, Elaine Gunnison, Jacqueline B. Helfgott
The Qualitative Report
Over the past several decades, all facets of institutional and community corrections have been growing. This growth has resulted in increased numbers of ex-offenders reentering society. While research has emerged on reentry, much of the research has focused on examining reentry failure as opposed to reentry success. Interviews of 40 ex-offenders and community corrections officers were conducted in Washington State to pinpoint what is needed to assist ex-offenders as they reenter society—particularly as it relates to substance abuse and mental health treatment. Results from interviews revealed that ex-offenders need assistance to address substance abuse and mental health issues while incarcerated …
Understanding The Blogging Practices Of Women Undergoing In Vitro Fertilization (Ivf): A Discourse Analysis Of Women’S Ivf Blogs, Elizabeth Orr, Susan M. Jack, Wendy Sword, Sandra Ireland, Lois Ostolosky
Understanding The Blogging Practices Of Women Undergoing In Vitro Fertilization (Ivf): A Discourse Analysis Of Women’S Ivf Blogs, Elizabeth Orr, Susan M. Jack, Wendy Sword, Sandra Ireland, Lois Ostolosky
The Qualitative Report
Infertility and its associated treatments, including in vitro fertilization (IVF), can have a profound impact on the emotional health and well-being of women desiring to become mothers. Researchers have measured the impact of infertility and described the experience of infertility and its treatment, leaving the rich descriptions of the IVF experience as captured in women’s blogs to be explored. This discourse analysis describes the blogging practices of women undergoing IVF, exploring both the content and function of the IVF blog discourse. Data were collected from the text of seven women’s blogs (n=1,149 blog posts) and resulted in four main functions …
Institutional Control Of Social Studies Teaching As Phronesis: A Multi-Case Study, Austin Pickup
Institutional Control Of Social Studies Teaching As Phronesis: A Multi-Case Study, Austin Pickup
The Qualitative Report
This paper presents findings from a multi-case study of social studies educators which focused on the impact of institutional requirements on social studies teaching as phronesis. The concept of phronesis, or practical wisdom of human values, occupies a central space in this study, acting as both the theoretical and methodological framework. As a theoretical framework, Aristotle’s articulation of phronesis, and its distinction from the intellectual states of episteme and techne, guided the development of research questions and acted as an entry point for analysis of participant data concerning the impact of school-based requirements on social studies teaching. As a methodological …
The Influence Of Mentorship And Role Models On University Women Leaders’ Career Paths To University Presidency, Lilian H. Hill, Celeste A. Wheat
The Influence Of Mentorship And Role Models On University Women Leaders’ Career Paths To University Presidency, Lilian H. Hill, Celeste A. Wheat
The Qualitative Report
While the literature concerning female administrators in higher education indicates the critical role that mentors and role models play in contributing to women’s professional advancement, the relationship between mentorship and women’s attainment of senior leadership positions including the college presidency remain underexplored. The purpose of this study was to explore how women in key-line administrative positions to the presidency (e.g., academic dean, vice president, chief academic officer) and women presidents understood the role of mentoring relationships and role models in their career paths to leadership. This study employed a postmodern feminist theoretical framework and a feminist qualitative design to give …
Intersecting Autoethnographies: Two Academics Reflect On Being Parent-Researchers, Rosemary G. Bennett 086385, Peter De Vries Dr
Intersecting Autoethnographies: Two Academics Reflect On Being Parent-Researchers, Rosemary G. Bennett 086385, Peter De Vries Dr
The Qualitative Report
This article presents two intersecting autoethnographies generated by two academics working in the same university, who were both parent-researchers. We researched aspects of our own children’s lives, primarily in the home focusing on their engagement with dance and music. As autoethnographers we engaged in shared and individual systematic sociological introspection. In this inquiry we employed observation, copious field notes, video and photographic recording to gather longitudinal data about often unpredictable moments of creative arts engagement that occurred in the home setting. Our research provided a unique window into child directed dance and music behaviours which are rarely seen and which …
Reflections On Teaching Qualitative Methods Using Team-Based Learning: An Exemplification By Photovoice, Nadia Rania, Laura Migliorini, Stefania Rebora
Reflections On Teaching Qualitative Methods Using Team-Based Learning: An Exemplification By Photovoice, Nadia Rania, Laura Migliorini, Stefania Rebora
The Qualitative Report
This research article as a part of larger study intends to explore the role of teaching qualitative methods is not easy and often represents a great challenge. In this work, we describe our experience of teaching a qualitative methods course for undergraduate psychology students. In this course, we used a Team-Based Learning (TBL) approach in which we had students cluster into small groups to enhance their education by having them become more active in their learning. To teach qualitative methods, we used TBL and in this paper, we present the exemplification of this method by choosing Photovoice. The Team-Based methods …
Beliefs And Attitudes Toward Intimate Partner Violence In A Group Of Young Puerto Ricans, David Perez-Jimenez, Soélix M. Rodríguez-Medina, Francisco J. Rodríguez-León
Beliefs And Attitudes Toward Intimate Partner Violence In A Group Of Young Puerto Ricans, David Perez-Jimenez, Soélix M. Rodríguez-Medina, Francisco J. Rodríguez-León
The Qualitative Report
In this paper we aim to describe the beliefs and attitudes young people in Puerto Rico have toward intimate partner violence (IPV). Although Puerto Rico has a high rate of IPV, little empirical research has been conducted about the beliefs and attitudes people have regarding this issue. We conducted 20 in-depth qualitative interviews with young men and women. Data was analyzed using the qualitative content analysis approach. Participants expressed that men are more violent than women because of testosterone, machismo, and alcohol and other drug use. Both male and female participants stated that they believe they have the same rights …
International Students’ Transition Experiences In Rural Texas: A Phenomenological Study, Ian Lertora, Richard C. Henriksen Jr., Jesse Starkey, Chi-Sing Li
International Students’ Transition Experiences In Rural Texas: A Phenomenological Study, Ian Lertora, Richard C. Henriksen Jr., Jesse Starkey, Chi-Sing Li
The Qualitative Report
Due to the growth in the number of international students attending universities in Texas and the need to provide appropriate counseling services to them, nine international students were interviewed about their experiences of transitioning from their home country to college in rural Texas. The authors employed the transcendental phenomenological approach to qualitative research (Moustakas, 1994) which allowed for the following seven emergent themes were identified that described the participants’ experiences: American TV; Knowing Someone; Like a Movie; Everybody Saying Hi; Transportation is Inconvenient; I Miss Noodles; and Being Optimistic. The emergent themes provided the basis for implications and recommendations for …
Using Timelines To Visualize Service Use Pathways To Alcohol Treatment, Lynda Berends, Michael Savic
Using Timelines To Visualize Service Use Pathways To Alcohol Treatment, Lynda Berends, Michael Savic
The Qualitative Report
Many people in alcohol and other drug treatment are clients of other services, however there is limited consideration of the combinations and sequences of services and systems that they use. We used data visualization to analyze and re-present findings from a large research project on clients’ service use and referral sources in the year preceding alcohol treatment entry. Data were from 16 “high-end” service users with alcohol problems and analysis involved constructing individual text and timeline summaries and a visual encoding system to show service type and referral source. Three distinct service use pathways were identified and a visual model …
What Complicates Or Enables Teachers’ Enactment Of Leadership, Jill Bradley-Levine 8881892
What Complicates Or Enables Teachers’ Enactment Of Leadership, Jill Bradley-Levine 8881892
The Qualitative Report
This article presents findings from a case study that describes the ways that four teachers pursuing their master’s degree in teacher leadership engaged in leadership activities in their schools. In order to explore this purpose, this study examines two research questions: (1) How do teachers enact leadership in their schools and (2) What complicates or enables teachers’ leadership activity? Findings indicate that the norms of the teaching profession including equality and privacy affect teachers’ enactment of leadership in their schools. Teacher leaders limit their work based on their knowledge of these norms, their past experiences engaging in leadership, and the …
Editors’ Perspective On The Use Of Visual Displays In Qualitative Studies, Norma I. Scagnoli, Susana Verdinelli
Editors’ Perspective On The Use Of Visual Displays In Qualitative Studies, Norma I. Scagnoli, Susana Verdinelli
The Qualitative Report
Research indicates that visual displays in qualitative research are under-utilized and under-developed. This study aimed to reach a clearer understanding of this fact by learning from the perspective of seven editors in qualitative journals. Using a qualitative descriptive design this study explored what constitutes an appropriate and helpful use of visual displays, including examples from current practices, and recommendations in the use and creation of visual displays. This paper reveals new insights by experts and very knowledgeable personalities in the area of qualitative research. The experts’ vision provided information that favors inclusion of visuals in qualitative studies as well as …
Critical Autobiography As Research, Anthony Walker
Critical Autobiography As Research, Anthony Walker
The Qualitative Report
Identity is a reflection of how people view themselves within the social structure (Campbell, 2010; Hill & Thomas, 2000). Too often these identities are mirror images of normalized labels and affiliations defined by, and through, social norms and values. Introspective of social constructs and teachings of normalcy, often times one’s identity and status is never questioned (Ramsey, 2004). Juxtaposing systemic thinking with personal knowledge, this article offers insights into the uses and contributions of critical autobiographical research as a both paradigm of research and practice. This article seeks to link the application of critical autobiography with educational practice and theory …
“That Pain Is Genuine To Them”: Provider Perspectives On Chronic Pain In University Student Populations, Alexandra C.H. Nowakowski, Kaitlyn E. Barningham, Charlyn D. Buford, Martin Laguerre, J. E. Sumerau
“That Pain Is Genuine To Them”: Provider Perspectives On Chronic Pain In University Student Populations, Alexandra C.H. Nowakowski, Kaitlyn E. Barningham, Charlyn D. Buford, Martin Laguerre, J. E. Sumerau
The Qualitative Report
We explored provider attitudes about and experiences in chronic pain management for university student populations. Our central question was: “What do providers at a large university campus health care center experience in the process of offering pain management services?” We explored instrumental, behavioral, emotional, and attitudinal dimensions of our participants’ experiences using a qualitative case study approach. Data were gathered through semi-structured interviews with 10 health care providers at the student health center for a large research university in Florida. Interviews captured providers’ background and experiences in providing pain management to student patients with diverse needs. We used grounded theory …
Perceptions Of Athletes In Disabled And Non-Disabled Sport Contexts: A Descriptive Qualitative Research Study, Sheryl L. Chatfield, Michael Cottingham Ii
Perceptions Of Athletes In Disabled And Non-Disabled Sport Contexts: A Descriptive Qualitative Research Study, Sheryl L. Chatfield, Michael Cottingham Ii
The Qualitative Report
The term supercrip suggests extraordinary feats but is sometimes applied to any proficiency demonstrated by an athlete with a disability. This use of the term potentially undermines spectator appreciation for achievements of the upper echelon of disability sports participants. Prior disability sport researchers have suggested that a comparison of individuals’ perceptions of athletic heroes with and without disabilities has potential to help disability sport marketers counter the supercrip stereotype. The purpose of this research was to explore differences in perceptions by comparing participant descriptions of role models with and without disabilities. Research participants, who consisted of undergraduate students at a …
Translanguaging Supports Reading With Deaf Adult Bilinguals: A Qualitative Approach, Dan Hoffman, Ju-Lee Wolsey, Jean Andrews, Diane Clark
Translanguaging Supports Reading With Deaf Adult Bilinguals: A Qualitative Approach, Dan Hoffman, Ju-Lee Wolsey, Jean Andrews, Diane Clark
The Qualitative Report
Translanguaging is a pedagogical theory and an approach to teaching language. It conceptualizes the dynamic ways in which bilinguals use their linguistic repertoire and language practices in both languages for learning, meaning-making, reading, and writing. This study reports on the results of a qualitative study using Grounded Theory. The research question posed was, “what insights do bilingual Deaf readers provide regarding their metalinguistic processes and reading strategies used during translanguaging? To answer this question, responses were gathered from Deaf adults who were interviewed on their language and literacy histories. Further, they were queried about their reading comprehension practices using translanguaging. …
Private Universities And Development Of Higher Education In Nigeria: A Mixed Methods Approach, Yusuf Suleiman, Zahyah Binti Hanafi, Muhajir Taslikhan
Private Universities And Development Of Higher Education In Nigeria: A Mixed Methods Approach, Yusuf Suleiman, Zahyah Binti Hanafi, Muhajir Taslikhan
The Qualitative Report
Private university education is unarguably one of the growing trends in the education system in the world. Providing university education to citizens should not be the solitary efforts of government, but should be the responsibility of adults at all levels. The giant stride of private investment in the acceleration of university education in Nigeria is overwhelming. This paper examines the private university's contribution to the development of university education in Nigeria, focusing on the strengths, weaknesses and way forward. Basically, the purpose of the study is to highlight the areas where private universities had contributed to the advancement of university …
Exhibiting Resistance During An Organisational Transformation: The Telecommunication Industry In Ghana, Cyracus Badinye Bapuuroh
Exhibiting Resistance During An Organisational Transformation: The Telecommunication Industry In Ghana, Cyracus Badinye Bapuuroh
The Qualitative Report
The purpose of this study is to explore how employees reacted by the manifestation of resistant behaviours and attitudes during an organizational transformation in the telecommunication industry of Ghana. The study adopted a qualitative multiple case study using two organizations. Data was obtained primarily through interviews from twenty employees. Seven (7) participants were interviewed from MTN Ghana and thirteen (13) participants from AIRTEL Ghana. Both managers and non-managers were interviewed. Semi-structured interviews were conducted. Thematic analysis was undertaken to identify relevant themes. The main theme determined from the analysis of data is: Manifestation of resistance and the accompanying sub-themes are …
Evaluating Financial Planning Advertisements For Retirement In India: A Content Analysis, Ritu Gupta, Sudeepta Pradhan
Evaluating Financial Planning Advertisements For Retirement In India: A Content Analysis, Ritu Gupta, Sudeepta Pradhan
The Qualitative Report
For Indians, retirement is neither a formal stage of life nor an issue that people dwell upon while planning their future. Despite the lack of preparation for retirement, a burgeoning population indicates a huge mass of retirees in the coming decades. These statistics trigger the need for individuals to prepare for their retirement appropriately, while accounting for factors like inflation. To highlight the significance of retirement planning and create awareness among the masses, pre-requisites to retirement planning should be effectively communicated. Extant literature suggests advertising to be one such measure of effective communication. This study intended to capture the extent …
Qualitative Research With Participants Suffering From Ostracism: A Practical Guide For The Novice Researcher, Daniel Waldeck
Qualitative Research With Participants Suffering From Ostracism: A Practical Guide For The Novice Researcher, Daniel Waldeck
The Qualitative Report
Being ostracized can be painful for most people, but for those who experience this persistently it can lead to severe levels of psychological distress. At present, there is a scarcity of qualitative research which focuses on this group of vulnerable individuals. This paper acts as a guide for the novice researcher who plans to research this population.