Digital Commons Network^™

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer

Masters Theses

Stephen Adly Guirgis has created an era-melting play, The Last Days of Judas Iscariot, which explores the timeless debate between divine mercy and free will. A systematic application of Walter R. Fisher's narrative analysis, through form identification and a functional analysis, determined how Guirgis accomplishes persuasion. This qualitative study focused on Guirgis's narrative, using Walter R. Fisher's narrative paradigm as a framework to answer the research question(s): (1) If Guirgis's ideology and created world in The Last Days of Judas Iscariot are foreign and imagined, how is narrative probability and narrative fidelity achieved?; and, (2) How does Guirgis persuade his …

Harnessing Charisma For Leadership Training, Meagan Roper

Masters Theses

Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …

Does God Have A Right To Judge? The Aztecs' False Worship Practices Result In God's Judgment In The Unlikely Form Of Hernán Cortés, Lisa Timmons

Masters Theses

This thesis covers religious aspects of the Aztec culture before and after the conquest of Hernán Cortés between 1519 and 1521. One aspect of this thesis details the Aztecs' history and rise to power, followed by their rapid demise at the hands of Spanish conquistadors, while the other examines the highly flawed but effective instrument used in the destruction of their sprawling Mesoamerican empire--a conquistador from Spain by the name of Hernán Cortés. At the root of this controversial topic is God's perfect justice in relation to this culture's blatant and repeated disregard for those created in His image--by all …

Ethical Ambivalence In Local Television Weathercasting: A Rossian Analysis, Vernon Keith Thompson

Masters Theses

Today’s television weathercasters are being called upon increasingly to go beyond benign weather prognostications to become the “newsroom experts” for science topics. The expectation to act as both scientists and journalists can cause ethical ambivalence (EA), a sociological condition in which, faced with conflicting norms, the subject feels that he/she is being pulled psychologically in two different directions (Jansen & Von Glinow, 1985). This thesis presents a Rossian analysis of climate change in weathercasting, a topic that captures the most important ethical tensions arising from conflicting duties within the weathercaster role, specifically: a) how might the duties of the television …

Climbing Into The Ivory Tower: A Look At Administrative Perspectives On Sexual Assault On The College Campus, Tasha Nichole Turner

Masters Theses

This study examines the attitudes of administrators about sexual violence on campus, as well as their knowledge of disciplinary policies and procedures to prevent and redress rape and sexual assault on campuses. This study begins the discussion about how administrators understand their current policies as well as the attitudes that may affect their understandings. I use Thematic Analysis to analyze responses to a series of open-ended questions surveying participants on their attitudes towards their universities policy and procedures for handling sexual assault. Findings suggest that the participants have overwhelming confidence in the established policies, the extent of their knowledge of …

Integrating Depositional Facies And Sequence Stratigraphy In Characterizing Unconventional Reservoirs: Eagle Ford Shale, South Texas, Seth Jordan Workman

Masters Theses

The Mid-to-Late Cretaceous Eagle Ford Shale of South Texas is a mixed siliciclastic/carbonate, unconventional resource play with considerable oil and natural gas. Characterization of Eagle Ford reservoir quality and potential is made difficult by complex, small-scale heterogeneities.

The limited availability of subsurface data constrains previous subsurface Eagle Ford investigations. As a result, the internal variability of depositional facies and reservoir attributes remain poorly understood for these Eagle Ford rocks.

This investigation incorporates a representative group of four Eagle Ford cores, and core data, from within the current play area in order to: 1) determine facies successions, 2) establish a hierarchal …

"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman

Masters Theses

The purpose of this study was to examine the Broadway production, Wicked, and more specifically, the character of Elphaba, or the Wicked Witch of the West. The study utilized Kenneth Burke's theory of the guilt-purification-redemption cycle, and considered Elphaba's journey between the three steps of Burke's cycle. In order to understand this journey better, the researcher considered various facets of the show, including the script, lyrics, costuming, including attire and make-up, and interactions with other characters in the production. Elphaba's causes of guilt, including her mother's death, her relationship with Glinda, her cause in working with Animals, and failed magic …

The Rhetorical Canon Of Memory And The Assistive Use Of Mnemonics, Jonathan Bobby

Masters Theses

People often imagine at some point in their existence what it would be like to have a photographic memory. However, this mental aptitude is a misnomer, and extremely rare in humankind. What we possess from our Creator is a photographic mind. Our memory recall is based on the recognition of visual pictures that appear in our mind. The early communication theorists illustrated this recognition and described it in the fourth canon of rhetoric. Because of the advancements in information technology, memory no longer holds the significance it once did. Numerous academic texts refer to memory as the lost art of …

A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise

Masters Theses

The purpose of this paper is to consider the entrance to Walt Disney World, Main Street, U.S.A., as a rhetorical text and apply Kenneth Burke's dramatistic pentad. Background is provided on rhetorical theory and The Disney Company. Meanings are derived from messages interpreted using semiotics and symbolic interaction within the location. The significance of Main Street, U.S.A., as a replica of historic architecture and an illustration of revival architecture in creating emotive messages is discussed. Further discussion includes the implications of this study on corporations and the field of rhetorical studies in addition to suggestions for further research.

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …

Revolutionary Betrayal: The Fall Of King George Iii In The Experience Of Politicians, Planters, And Preachers, Benjamin J. Barlowe

Masters Theses

When describing the imperial crisis of 1763-1776 between the British government and the American colonists, historians often refer to Great Britain as a united entity unto itself, a single character in the imperial conflict. While this offers rhetorical benefits, it oversimplifies the complex constitutional relationship between the American periphery and the British center. Instead, the path to independence is a story of how Americans rejected the authority of each part of the central British government in turn. Americans drew a clear distinction between protesting the authority of the British Parliament and that of King George III himself. Rather than recalling …

The Experience Of Being A Foster Parent In Non-Kinship Placements: Emotional And Psychological Impacts, Lindsay Michelle Tryc

Masters Theses

With a significant number of children in the foster care system in need of safe and stable homes, caregivers who are willing to provide such a home are vital. In 2010, almost fifty percent of foster homes were non-kinship placements with caregivers who had no biological relation to the child (Child Welfare Information Gateway, 2011). As these caregivers voluntarily open their homes, they are also likely to encounter challenges with foster children due to previous traumas. The specific challenges addressed in this research study included the integration into the family, the management of behaviors, and the ability to make/break attachments. …

A System For Preclinical Imaging Facility Management And Data Processing, Ryan Anthony Bozio

Masters Theses

Introduction: Preclinical imaging laboratories are unique and specialized facilities that generally operate as service cores within large research institutions. The facilities offer non-invasive imaging to researchers to answer scientific questions. Facilities, such as the one located within the Van Andel Institute, have multiple imaging modalities including PET, CT, SPECT, ultrasound, and optical. These modalities often times come from different manufacturers involving various image formats. Imaging facility managers are responsible for managing collaborative projects, coordinating different groups, scheduling machine and technician time, billing customers, as well as providing meaningful and reliable results to the researchers. These challenges underscore the need for …

Real-Time Stage 1 Sleep Detection And Warning System Using A Low-Cost Eeg Headset, Bryan Van Hal

Masters Theses

The goal of this thesis is to design and test a real-time Stage 1 sleep detection and warning system using a low-cost single dry-sensor EEG headset. Such a system would allow aircraft pilots or truck drivers to receive an auditory warning when they are beginning to fall asleep. The device designed in this study records a single EEG signal and filters it into low Alpha (7.5 - 9.25 Hz), high Alpha (10 - 11.75 Hz), low Beta (13 - 16.75 Hz), and high Beta (18 - 29.75 Hz) frequency bands. When the EEG transitions to match that of Stage 1 …

The Role Of Extracellular Matrix Proteins On Epithelial To Mesenchymal Transition In Glioblastoma Multiforme, Stephen C. Orey

Masters Theses

Glioblastoma multiforme (GBM) is the most common primary brain tumor in humans and is characterized as being highly aggressive and invasive, with the ability to locally invade different areas of the central nervous system (CNS). GBM local invasion undergoes an epithelial to mesenchmal like (EMT) process characterized by the loss of cell-cell adhesion and increased cell mobility. The EMT-like switch in GBM is triggered by a single transcription factor, Twist1, and is characterized by the loss of cell clustering, re-organization of the basement membrane, and increased cell migration. GBM invasion depends on the remodeling of the extracellular matrix (ECM) …

Creating Sustainable Economic And Ecological Growth In The Congo Basin: Bushmeat Consumption And Biodiversity Protection, Richelle Lynn Warnock

Masters Theses

This research examines the economic and ecological sustainability of bushmeat hunting in the Congo Basin, specifically the Democratic Republic of Congo and the Republic of Congo. Although bushmeat hunting has provided short term gain for individuals in the region, long term solutions focusing on micro and macro level interventions may provide community wide benefits, while protecting Congo Basin wildlife. Research shows that a focus on the development of key economic sectors such as agriculture, mineral resources and hydroelectricity, as well as the growth of infrastructure may provide viable economic gain for the Congo Basin. Ecotourism and improvements to forest management …

Eeg Acquisition System On Mobile Platform, Veerendra Dasari

Masters Theses

The Electro-encephalogram [EEG] recording systems play a major role in the Brain Computer Interface machines where the brainwave signals are given as controls. There is a considerable development in transmission of these signals onto different platforms based on the necessity and portability of applications. With the advent of wireless signal transmission protocols for the medical devices, there is an increased research in the domain of offsite patient monitoring applications.

This document describes the evolution prototype of the portable EEG acquisition system developed to acquire the human scalp signals via electrodes and display them on the Android mobile phone after pre-conditioning …

Using Attachment Theory And The Hyperpersonal Model To Examine Relationship Maintenance, Satisfaction, And Affectionate Communication In Romantic Relationships, Christina J. Gentile

Masters Theses

In this study, individuals in long-distance and geographically close romantic relationships are surveyed to examine if there are differences in regards to one's relationship maintenance, affectionate communication, and relationship satisfaction via Facebook that is exhibited to a romantic partner. Attachment theory also is utilized to examine the same variables, but to assess if the results vary by attachment style. Both this theory as well as the hyperpersonal model (Walther, 1996) is used to guide this research. This model is typically used to explain why initial interactions among strangers can lead to heightened levels of communication and idealization, but limited research …

Development And Evaluation Of An Inquiry-Based Unit For Teaching About Paleoclimate And Climate Change, Steven Barone

Masters Theses

The purpose of this action research study is to develop and evaluate a sequence of four lessons for an introductory earth science course taken by future elementary teachers. Action research is a reflective process of data collection and analysis used by teachers to improve their classroom practice. This study’s goal is to produce a series of lessons that align with the course philosophy of student-driven learning through guided-inquiry and are effective at improving students’ understanding of climate change.

Three data sets were used to evaluate the lessons: 1) student knowledge gains on an objective pre- and post-test, 2) students’ self-reported …

Liminal Losers: Breakdowns And Breakthroughs In Reality Television's Biggest Hit, Caitlin Rickert

Masters Theses

This study explores how The Biggest Loser, a popular television reality program that features a weight-loss competition, reflects and magnifies established stereotypes about obese individuals. The show, which encourages contestants to lose weight at a rapid pace, constructs a broken/fixed dichotomy that oversimplifies the complex issues of obesity and health.

My research is a semiotic analysis of the eleventh season of the program (2011), focusing on three pairs of contestants (or “couples” teams) that each represent a different level of commitment to the program’s values. Specifically, I focus on dramatic “breakdown” moments in which these contestants are disciplined by …

An Automated Approach To Dynamic Site Layout Planning, Duy Huu Nguyen

Masters Theses

Dynamic site layout planning involves determining the optimum location of resources on the construction site. Site layouts are considered dynamic because construction activities and the number and nature of associated resources change as the project progresses. Previous research has focused on the use of several algorithms to address dynamic site layout problems. These efforts do not enable automated tracking of the dynamic context of construction resources, site space and activities. This research presents an automated adaptive component level system capable of generating layouts which are optimized throughout the phases of construction projects. The system involves the integration of building information …

Cyber-Adaptive Physical Systems For Automated Construction Progress Monitoring And Asset Tracking, Syed Hammad Rasheed

Masters Theses

Despite the benefits of building information models as a means of communication, collaboration and integration in construction projects, their use is often limited to the design and tendering/bidding stage. Potential of building information models lies in its implementation during construction, operations and maintenance phases of a facility’s lifecycle. Tight Integration of building information model and physical facility by means of computational resources is required to achieve this potential such that changes in one environment are automatically reflected in the other. This is termed a cyber-adaptive physical systems approach. This research investigates the applicability of a cyber-adaptive physical systems approach in …

Information Technology Effects On Tunisian College Students; Tunisian English Majors As A Case Study, Ahmed Lachheb

Masters Theses

Tunisia has been recently in the worldwide news since December 2010. A country where the “Arab Spring” started that lead to a major political, economic and social shift in the Middle East and North Africa’s region. Change in all the country’s systems and dynamics is occurring on a daily basis during the current post-revolutionary period. However, Tunisia’s profile in academic journals and research is absent due to the lack of research work. In a country peopled with about 10 million, almost half a million students are attending 239 public and private higher educational institutions¹. Seeking higher education is …

The Inmate Code: The Stories Lived And The Stories Told Of Men Behind Bars, Pauline Matthey

Masters Theses

Using Coordinated Management of Meaning, this study links socialization and identification with the intricate levels of the inmate code that male prisoners live by, or live with anyway, while being incarcerated. In doing so, the research showed that the more highly identified to the inmate code a prisoner is, the less likely he is to have a desire to coordinate the meaning of his stories lived with the stories told of others. Furthermore, this project uncovered a characteristic of metamorphosis, the TRAP, or Temporary Relapse Alluding to the Past. TRAP takes place when prisoners who have developed the ability to …

A Phenomenological Approach To Understanding The S.T.R.O.N.G. Mentoring Program: An African-American Male Retention Program At A Midsize Predominantly White Institution, Glenn L. Herring

Masters Theses

Using phenomenological inquiry, the purpose of this present research was to explore the phenomena of the African-American undergraduate male experience in a retention program at a Midsize Midwestern predominantly White institution. Through data analysis the principle researcher examined the perceptions of the participants to understand the impact of the program. The participants accounted for their shared experiences as being a part of the S.T.R.O.N.G. MENtoring program during the 2011-2012 academic school year. Collectively the participants articulated a greater sense of awareness to their self-perception due their socialization at the site location. The participants also warranted feelings of confirmation biases, an …

Recital Analysis Of Sonata For Two Pianos In F Minor, Op. 34b, Allegro Non Troppo, By J. Brahms, Pictures At An Exhibition, By M. Mussorgsky, And Danzas Argentinas, By A. Ginastera, Natalia Cernaianu

Masters Theses

No abstract provided.

Relational Aggression: The Relationship Between Parents' Perceptions And Adolescents' Perceptions And Actions Involving Relational Aggression, Mallory Foster

Masters Theses

Relational aggression, best defined as behavior that is meant to harm or significantly damage another's friendships, has been shown to peak in adolescence. Additionally, the parent-adolescent relationship has been shown to be related to relational aggression in adolescents' relationships in several ways. The purpose of this study was to examine adolescent relational aggression and how such behaviors are related to the parent-adolescent relationship. Specifically, this study assessed whether parent perceptions of relational aggression were similar to adolescent perceptions of the same behaviors. Moreover, the study examined whether there was a relationship between parent perceptions of relational aggression and whether or …

Perceptions And Expectations Of Residence Halls, Christopher M. Hardin

Masters Theses

The study examined perceptions of the residence halls, how those changed over the course of the first semester living in a residence hall, and how the residence halls were meeting the needs of the students. The experimenter utilized the past literature of Arthur Chickering and Linda Reisser (1993) regarding vectors of student development and the work on human needs written by Abraham Maslow (1943). Nine undergraduate students were randomly chosen during orientation days and interviewed about their perceptions of campus. Two follow-up interviews occurred to examine how perceptions changed over the course of a semester. Participants initially expressed concern with …