Digital Commons Network^™

Consumer Attitudes Toward Selected Aspects Of Cause Related Marketing Promotions, Jean P. Machenberg

Master's Theses

The purpose of this study is to analyze consumer attitudes toward selected aspects of cause related marketing. Specifically, the study will attempt to: determine the extent to which consumers are aware of cause related marketing promotions and the extent to which they knowingly participate in these promotions, explore consumer perceptions of their own social responsibility as defined by giving to charity and also explore consumer attitudes toward businesses role in support of charitable causes, measure consumer attitudes toward charities who join with corporations in CRM promotions, measure consumer approval or disapproval of CRM promotions, investigate the effect of CRM promotions …

Predicting Attrition For Women At West Point : Is It A Function Of Adopting The Male Dominant Culture?, Jane P. Mckeon

Master's Theses

This study examined 40 selected items from the Student Information Form that had been identified as representing cultural differences between men and women at the United States Military Academy. A principal components analysis of the data collected from 3005 male and 314 female cadets yielded 7 factors for men and 6 factors for women suitable for interpretation. As hypothesized, men and women were found to have similar cultual values, attitudes and experiences based on their similar factor structures. Next, item responses from 58 women attriters were compared to responses from the nonattriters. Using all the factors identified for the women, …

Perceptions Of Procedural Justice Of Bargaining Styles, Elizabeth Sanders

Master's Theses

No abstract provided.

Are Bonuses Compatible With The Deming Philosophy?, F. Case Whittemore

Master's Theses

This paper examines the philosophy of Dr. W. Edwards Deming to determine what principles of that philosophy should apply to selecting a bonus compensation plan. All types of bonus plans, including the following incentive bonus plans individual incentive, group incentive, gain sharing, profit sharing and pay-for-knowledge are examined to determine which meet the Deming principles.

A Retail Branch Profitability Measurement Model For The Thrift Industry, Rex L. Smith Iii

Master's Theses

Deregulation of the financial services industry has created a need for management to adapt a different approach to operations. Drastic regulatory and environmental changes have forced thrifts and banks to concentrate on increasing efficiency and core profitability from the retail branch network. Once considered to be highly bureaucratic, financial institutions are trimming back off ice review and focusing on a more decentralized leaner operation. Expensive mergers and large conglomerate financial powerhouses have created a need for increased management controls and reasonable methods of measuring the true profitability of the individual business units within a financial services company.

Multidimensional Assessment Of Children's Coping With Daily Stressful Events, Linda Elizabeth Pattee

Master's Theses

The purpose of the present study was to complete a multi-dimensional assessment of children's coping. Parents of 78 thirdand fifth-grade children completed a 60-item questionnaire that described children's reactions to everyday difficulties. Children completed a class play, peer nomination assessment. Coefficient alpha and test-retest correlations were evaluated. Children also described their coping strategies to seven common situations. The children's responses were coded (kappa = .82) and combined into a priori clusters. Internal consistency for clusters was not obtained, however, the codes also represented either problem-focused or emotion-focused coping strategies. The Harter's Perceived Competence Scale, Family Adaptability . , and Cohesion …

To Be Is To Be In Relationship, Donna Jean O'Connor Hayes

Master's Theses

No abstract provided.

Interpersonal Consequences Of The Narcissistic Personality Style: A Comparative Investigation Of Responses To Narcissistic, Dependent, And Neutral Role Enactments, Alexandra F. Corning

Master's Theses

No abstract provided.

Adult Perceptions Of Infant Attractiveness As A Function Of Infant Characteristics, Christine Gesell Anderson

Master's Theses

No abstract provided.

A Study Of Falls By Elderly Patients In The Acute Care Setting: Identifying Risk Factors, Gregory J. Horeni

Master's Theses

No abstract provided.

Toward An Understanding Of Male Sexuality And Moral Development In The American Christian Culture, David M. Lyke

Master's Theses

No abstract provided.

Zion City, Illinois: A Case Study Of Commitment Within A Religious Utopian Community, Carol Sonnenschein

Master's Theses

No abstract provided.

Inerrancy And Sovereignty: A Case Study On Carl F. H. Henry, Joseph Karanja

Master's Theses

Problem This study examines how the concept of inerrancy of Scripture presupposes a particular understanding of divine sovereignty. Investigation is based on the writings of Carl F. H. Henry, a contemporary American evangelical theologian. Method This investigation uses case—study approach. It consists of a descriptive analysis of Carl Henry's concepts of inerrancy and sovereignty as individual concepts and the sense in which the former presupposes the latter. General inferences are based on that analysis. Results This study shows that Henry's concept of sovereignty is an indispensable presupposition in his concept of inerrancy. Among other things, sovereignty denotes Gad's absolute causality, …

The Response Of The Australian Press To Australia's Change In Foreign Policy Toward Indonesia Between 1963 And 1970, Marisa Whalen Gaines

Master's Theses

No abstract provided.

Internal Media Trends In Agenda-Setting : A Media-To-Media Analysis Of Medical Journals And Mass Circulation Magazines, Linda J. O'Connor

Master's Theses

No abstract provided.

Interpersonal Public Relations : Hope For The 1990'S In International Business, Janette P. Ashley-Sloan

Master's Theses

No abstract provided.

Progress Is A Comfortable Disease : A Cross Cultural Study Showing Televisions's Effects On An American Samoan Family, Andre Hubert Neu

Master's Theses

No abstract provided.

Half A Memory : The Vietnam War In The American Mind, 1975-1985, Mark W. Jackley

Master's Theses

This study attempts to show how Americans in general remembered the Vietnam War from 1975 to 1985, the decade after it ended. A kind of social history, the study concentrates on the war as remembered in the popular realm, examining novels as well as nonfiction, poetry, plays, movies, articles in political journals, songs, memorials, public opinion polls and more. Most everything but academic history is discussed. The study notes how the war's political history was not much remembered; the warrior, not the war, became the focus of national memory. The study argues that personal memory predominated over political memory for …

Frequency Of Rickettsia Sps. In Dermacentor Variabilis And Amblyomma Americanum In Central Hanover County, Virginia, Peggy Ann Keefe

Master's Theses

In the eastern United States, Dermacentor variabilis is the primary vector of Rickettsia rickettsii, the etiological agent for Rocky Mountain Spotted Fever. Cases of Rocky Mountain Spotted Fever in eastern United States increased steadily from 1959 to 1979 to a peak of one case per 200,000 people in 1979 (Morbidity and Mortality Weekly Report, 1985). In 1976, 98.9% of the reported cases of Rocky Mountain Spotted Fever were east of the 100th meridian with 1.1% occurring west of the 100th meridian (Burgdorfer, 1977). Hanover County, Virginia is an endemic area for this disease (Sonenshine, 1971); the last reported case was …

Myers-Briggs Type Indicator : Consistency As A Result Of Genuine And Discrepant Personality Type Feedback, Stephanie Ann Falk

Master's Theses

Because of the use of the Myers-Briggs Type Indicator (MBTI; Myers & McCaulley, 1988), psychological practitioners, consultants and researchers need to address implications of personality type feedbeck for clients, employees, and research subjects. This study investigated consistency of the MBTI as a result of genuine and discrepant personality type feedback. True and false feedback was expected to influence subjects in the directton of feedback given. Subjects were selected based on their Sensing-Intuitive (S-N) preference scores. Each of the forty subjects was given either true personality type feedback (TFG) or false personality type feedback (FFG), and then retested. Results showed that …

Psychosocial Effects Of Juvenile Rheumatic Disease : The Family And Peer Systems As A Context For Coping, Jennifer Ann Harris

Master's Theses

The psychosocial effects of juvenile rheumatic diseases and disease activity were examined among 24 families (12 with a rheumatic disease child, 12 with no chronic illness). Rheumatic disease children were paired with a healthy control child nominated by their classroom teacher. Family and child functioning was assessed through measures of stress, competence, coping, and adjustment while observations in the classroom were made to assess peer relations. MANOVA's and ANOVA's were performed to determine significant differences. Families with a child with inactive rheumatic disease tended to be less likely to seek out and accept help, more likely to put activities into …

Risk Perception And Precautionary Intent For Common Consumer Products, Elaine G. Martin

Master's Theses

This study attempted to determine if accident scenario analysis reduces accident frequency misestimations and leads to heightened precautionary intent for products. Subjects generated or were provided with scenarios and made estimates. Other subjects made estimates at varying paces without analysis. These and an additional group then rated their precautionary intent for the products. Subjects also gave rating's for confidence in their estimations reported injury experience related to the products. No differences were found among the group correlations. Analyses showed that the Scenario groups performed no better and sometimes worse than the other groups. The Hurried subjects reported lower precautionary intent …

Physical Self Efficacy, Injury, History And Locus Of Control As Predictors Of Athletes' Expected Recovery Actions In Response To Various Levels Of Injury Severity, Kristen R. Goldbach

Master's Theses

Athletes and coaches from a university athletic program at the highest level of competition in the National Collegiate Athletic Association and a college athletic program at the lowest level of competition participated in this project designed to study athletes expected recovery actions when presented with various levels of injury. Physical self-efficacy, locus of control and injury history were considered as mediators in the expected recovery processes including expected recovery time, the number of recovery strategies, and reaction to permission for competition after injury. The Physical Self-Efficacy Scale (Ryckman, Robbins, Thorton, & Cantrell, 1982) and the Nowicki-Strickland Locus of Control Scale …

Semantic And Self-Referent Encoding Techniques And Recall Of Meanings Of Unfamiliar Adjectives, Maria K. Whittington

Master's Theses

In order to test the efficacy of levels of processing on memory, recall of unfamiliar adjectives among five encoding groups: a) semantic, b) self-reference specific, c) self-reference general, d) semantic (plural), and e) self-reference specific (plural) was examined. Introductory psychology students at the University of Richmond viewed twenty unfamiliar adjectives and definitions for forty-five seconds each, followed by a five minute distractor task and a seven minute test for recall of the definitions. A second seven minute recall test was administered one week later. There were no significant differences in recall between groups, but a significant effect of time upon …

Medical Care Facility Planning And Regulation In Virginia Through Certificate Of Public Need, Ronald Stephen Webb

Master's Theses

It is the central argument of this thesis that the cost of medical care has been the most salient political consideration in the evolution of certificate of public need Virginia. Certificate of need is a regulatory mechanism that public officials use to achieve health planning goals by controlling medical facility capital expenditures. This thesis sets the development and implementation of certificate of need in Virginia against the broad background of medical facility public policy in this country, as well as significant political movements in Virginia.

Several themes are evident from this analysis. Over time, the center of medical facility planning …

A Comparison Of The Training Needs And Program Evaluation Of The Vocational Instruction Practicum Participants, Jessica Esslinger

Master's Theses

No abstract provided.

A Meta-Analytic Review Of School-Based Psychotherapy: A Re-Evaluation Concerning Methods And Procedures, Jill Carmody

Master's Theses

No abstract provided.

The Mathematics Curriculum Improvement Project, Debra Ann Jagielski

Master's Theses

No abstract provided.

Diffusion Of A Management Innovation In The Nursing Division Of A Veterans Administration Hospital, Tammy F. Lio

Master's Theses

No abstract provided.

Maternal Employment And Education, Maternal Emotional Adjustment, And Adolescent Emotional Adjustment, Alicia M. Joebgen

Master's Theses

No abstract provided.