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Awareness And Use Of Social Media Among Pg Students Of Ccs Haryana Agricultural University, Hisar, Rajive Kumar Pateria, Seema Parmar
Awareness And Use Of Social Media Among Pg Students Of Ccs Haryana Agricultural University, Hisar, Rajive Kumar Pateria, Seema Parmar
Library Philosophy and Practice (e-journal)
T
The present paper reflects the status of awareness and use of social media tools among PG students of CCS Haryana Agricultural University, Hisar. For collecting data questionnaire technique was adopted wherein 60 questionnaire were distributed among PG students. The results shows that 100 percent respondants were aware and using social media tools in the University. Facebook, Watsup and Youtube were the most used social media tools; preffered device for using social media was smartphone; prefered place was home or hostel; and main difficulties in using social media tools were academic pressure & restriction of using social media in …
Research Impact On Drone By Means Of Scientometric Analysis, Pichai Janaarthanan Mr, Stanleay Prabhakar Dr, Kannan Nithayanandham Dr
Research Impact On Drone By Means Of Scientometric Analysis, Pichai Janaarthanan Mr, Stanleay Prabhakar Dr, Kannan Nithayanandham Dr
Library Philosophy and Practice (e-journal)
The Scientometric analysis done on “Drone” is based on the literatures indexed in SCOPUS from 1999 to 2018. The data reveals that 2902 records were published with a total of 2746 Local Citation Score and 16494 Global Citation Score. The Regression test has been conducted to test the hypothesis in an intention to check the deviation among the research publications. The year wise, language wise growth of literature and the type of documents involved in process of publications were assessed. The Bradford’s Bibliometric law was applied to identify the core journals. Top ten countries, ten journals and top five authors …
Use Of Mobile Technology For The Provision Of Reference Services In Nigeria University Libraries, Abata-Ebire, Blessing Damilola (Mrs), Roseline Omoadoni Okesanya (Mrs), Oluwasogo J. Abiodun, Abiodun Kusoro
Use Of Mobile Technology For The Provision Of Reference Services In Nigeria University Libraries, Abata-Ebire, Blessing Damilola (Mrs), Roseline Omoadoni Okesanya (Mrs), Oluwasogo J. Abiodun, Abiodun Kusoro
Library Philosophy and Practice (e-journal)
Abstract
This work is focus on the use of mobile technology for the provision of reference services in Nigeria universities libraries. The Nigerian populace has overwhelmingly embraced the use of mobile technologies as an integral part of their everyday lives. As at 2015, Nigeria ranks 7th in the world list of mobile phone users and 1st in Africa. On the world list of internet users, Nigeria is also 7th with 86,436,611 internet users. Also, in a 2015 profiling of countries that love smart phones by e-marketers, Nigeria was ranked 17th in the world. …
Analysis Of Library Professional’S Opinion In Implementing The Social Network Media In Academic Library, Sebastiyan R ,Research Scholar, Rameshbabu V ,Librarian
Analysis Of Library Professional’S Opinion In Implementing The Social Network Media In Academic Library, Sebastiyan R ,Research Scholar, Rameshbabu V ,Librarian
Library Philosophy and Practice (e-journal)
The present compact research study aims to find the opinion of Library Professional by approaching a well structured, informative questionnaire which was distributed and gathered with the help of electronic channel of e-mail, WhatsApp and Facebook for refreshing goods and services of academic library on SNM with ICT for getting maximum satisfaction from academic users. The various observations have been evaluated as in the form of result that most of librarian suggested that the SNM is an essential tool for updating the educational resources such as employment news, previous question paper and educational e-resources for the purpose of remote scholars …
Personal Digital Archiving Of Social Media Content Creators: A Preliminary Study, Yeni Budi Rachman
Personal Digital Archiving Of Social Media Content Creators: A Preliminary Study, Yeni Budi Rachman
Library Philosophy and Practice (e-journal)
In this study, researcher attempt to explore how the activities of the content creators who are also undergraduate students of Library and Information Science (LIS) of a public university in West Java, Indonesia in managing and storing digital content produced. This research is interesting because the LIS students are assessed knowing the steps in preserving digital content. This is a qualitative research with case study method. The phenomenon studied in this study is the experience of the Indonesian LIS students as creators of social media-digital content in creating, managing, and preserving their digital content which they share with their followers. …
Impacts Of Information And Communication Technology On Libraries In Ghana: A Review, Albert Paa Kojo Ebi Bilson, Evelyn Dedei Markwei (Dr.)
Impacts Of Information And Communication Technology On Libraries In Ghana: A Review, Albert Paa Kojo Ebi Bilson, Evelyn Dedei Markwei (Dr.)
Library Philosophy and Practice (e-journal)
The purpose of this article was to provide a review of literature on the impacts of Information and Communication Technology (ICT) on Libraries in Ghana. Some of the ICT impacts identified were in the area of cataloguing and classification, online public access catalogue, acquisitions, video conferencing, web 2.0 and social media tools, online searching and retrieval, electronic resources, digitization, electronic/digital libraries and institutional repositories, library website, indexing and abstracting, technical services, bibliographic instruction/library instruction, mobile digital library, interlibrary loan and document delivery, information access and video and photo libraries. Our review indicates that despite the tremendous changes brought about by …
Assessment Of Cervical Cancer Health Literacy Among Female Secondary School Teachers In Anambra State. Nigeria., Ejeagwu Nwafor-Orizu, Obiageli Fidelia Emelumadu Prof, Achunam Simeon Nwabueze Dr
Assessment Of Cervical Cancer Health Literacy Among Female Secondary School Teachers In Anambra State. Nigeria., Ejeagwu Nwafor-Orizu, Obiageli Fidelia Emelumadu Prof, Achunam Simeon Nwabueze Dr
Library Philosophy and Practice (e-journal)
Abstract
Background: cervical cancer health information equips women with basic knowledge that enables them to take informed decisions to prevent and control infection. Cervical cancer awareness will help curtail the raising trend of cervical cancer disease among Nigerian women.
Purpose: the research was carried out to assess the cervical cancer literacy level of female secondary school teachers in Anambra State, Nigeria.
Design: it is a descriptive survey of 3,031 female secondary school teachers.
Findings: the research outcome shows that the respondent’s cervical cancer health literacy level is low. This is in terms of their knowledge and awareness of the risk …
Evaluation Of Students’ Perceptions Of Library Service Quality Using Libqual Model: The Case Study In Hospitality Institute In India, Jyothi Mallya, Valsaraj Payini
Evaluation Of Students’ Perceptions Of Library Service Quality Using Libqual Model: The Case Study In Hospitality Institute In India, Jyothi Mallya, Valsaraj Payini
Library Philosophy and Practice (e-journal)
The purpose of this study is to evaluate the hospitality students’ perception of library service quality provided by the institute using a well-known measurement model LibQUAL. A structured questionnaire with 22 items on three dimensions of LibQUAL was distributed to undergraduate (UG) and postgraduate (PG) students using Google forms. The mean differences between the UG and PG were analyzed using independent sample t-test. The findings suggest that there is a significant difference in the mean perception of undergraduate and postgraduate students about the library services provided by the institute. This study provides practical insight to library managers about the perception …
Analysis Of Entrepreneurship Courses Of Library And Information Science Schools In South-East Geo-Political Zone Of Nigeria, Ngozi Maria Nwaohiri, Scholastica A.J Chukwu, Nneka C. Agim
Analysis Of Entrepreneurship Courses Of Library And Information Science Schools In South-East Geo-Political Zone Of Nigeria, Ngozi Maria Nwaohiri, Scholastica A.J Chukwu, Nneka C. Agim
Library Philosophy and Practice (e-journal)
The study carried out an analysis of entrepreneurship courses of library and information science education in South-East Geo-political zone of Nigeria, the LIS schools in South-East Nigeria where LIS entrepreneurship courses are available and taught. These LIS business related courses are intended to equip LIS students with the necessary skills to be job and wealth creators upon graduation. The population comprised of 300 and 400 level students of library and information science students from five LIS schools in South-East Nigeria and a total of 1041 copies of questionnaire were distributes with a return rate of 735. Data collected were analysed …
Scientometric Mapping Of Research Output Of Nirf First Ranked Institute Of India: Iisc, Bangalore, Satish Kumar, Senthilkumar R.
Scientometric Mapping Of Research Output Of Nirf First Ranked Institute Of India: Iisc, Bangalore, Satish Kumar, Senthilkumar R.
Library Philosophy and Practice (e-journal)
The study is aimed to investigate the scientific research productivity of India’s NIRF first ranked higher academic & research institute, Indian Institute of Science (IISc), Bangalore for a period of 05 years during 2014-2018. A total of 12,130 research papers were retrieved as SCIE publication from WoS bibliographical database and analyzed. The study is focused to find out the year wise institutional contribution in research, compound annual growth rate, areas of interest, collaborating institutions and countries, mode of publications, research funding agencies, prolific journals, prolific authors, authorship pattern, degree of collaborations etc. Different scientometric tools and techniques were used to …
The Awareness And Understanding Of Sustainability By The Academic Library Administrators: A Micro Level Investigation In Kolkata, India, Ashes Datta, Dr. Sabuj Kumar Chaudhuri
The Awareness And Understanding Of Sustainability By The Academic Library Administrators: A Micro Level Investigation In Kolkata, India, Ashes Datta, Dr. Sabuj Kumar Chaudhuri
Library Philosophy and Practice (e-journal)
The study tried to investigate the awareness and understanding of sustainability by the academic library administrators in Kolkata, India. For that, the study followed descriptive research design using survey method. A study population of sixteen library administrators across five universities of Kolkata participated in this study. A structured questionnaire was designed as a survey instrument consisting of mainly five sections; viz. 1. Awareness on overall Sustainability and its library related issues. 2. Information sources available on Sustainability and its library related issues. 3. Perception on ideal activities of a Sustainable Library. 4. Perceptions on potential impediments for transforming into a …
Indian Research Information Network System (Irins): An Overview, Dr Chaman Sab M, Dr Dharani Kumar P, Dr Biradar B S
Indian Research Information Network System (Irins): An Overview, Dr Chaman Sab M, Dr Dharani Kumar P, Dr Biradar B S
Library Philosophy and Practice (e-journal)
Abstract
IRINS is web-based Research Information Management (RIM) service provided by the Information and Library Network (INFLIBNET) Centre, An Inter-University Centre of University Grants Commission, Gandhinagar, Gujarat developed a database called “VIDWAN: Expert database and National Research Network” which is a premier database of research profiles of scientist/ researchers and faculty members working in leading academic institutions and research & Development organisations involved in teaching and research across India. The academic, Research & Development (R&D) Organisations and faculty members, scientists to collect, curate and showcase the scholarly communication activities and provided an opportunity to create the scholarly network. The IRINS …
User Perception Of Dspace In Pdpu Library: A Case, Bharat M. Chaudhari Mr., Gita S. Patel Dr.
User Perception Of Dspace In Pdpu Library: A Case, Bharat M. Chaudhari Mr., Gita S. Patel Dr.
Library Philosophy and Practice (e-journal)
This paper examines the extent use of DSpace open source software and its adoption and users perceptions among PDPU libraries as an intuitional repository. Two separate questionnaires were used to gather data. 118 users are selected from stratified random sampling technique from total population of 400; questionnaires were shared to 118 users. The findings revealed that 94 responses were obtained. It is a clear sign coming out from this study is that DSpace software is becoming adoptable option to managing digital collections and building digital repository in Pandit Deendayal Petroleum University Libraries, Gandhinagar, and Gujarat. The current research is a …
Promoting Global Best Practices For Sustainable Development Goals Through Library And Information Science Professionals In Nigeria, Christopher Eje Ogar Mr, Gboyega K. Oyeniran Ph.D
Promoting Global Best Practices For Sustainable Development Goals Through Library And Information Science Professionals In Nigeria, Christopher Eje Ogar Mr, Gboyega K. Oyeniran Ph.D
Library Philosophy and Practice (e-journal)
The study focused on sustainable development goals in Nigeria in line with sustainable Development Goals using some world standard practices in library and information and with librarians and other information science professionals playing leading roles. Some key concepts, namely: Global best practices, sustainable development, Goals Libraries, Information science, professionals as related to library and information science, Nigeria were conceptually defined in relation to this study. The paper highlighted the needs for sustainable development in line with sustainable development goals. Brief historical developments of sustainable development goals were x-rayed. The roles of libraries and information science professionals in integrated information and …
Awareness Of Web 2.0 Among The Research Scholars Of Periyar University: A Study, Abirami V Ms, Kavitha Es Dr
Awareness Of Web 2.0 Among The Research Scholars Of Periyar University: A Study, Abirami V Ms, Kavitha Es Dr
Library Philosophy and Practice (e-journal)
This paper highlights the results of a study on the Awareness of Web 2.0 among the Research Scholars of Periyar University. The questionnaire survey was used for gathering primary data. A well-structured questionnaire was set and 125 questionnaires were distributed to the scholars of Periyar University. Totally filled 120 questionnaires were received from the respondents. The questionnaires were analyzed, tabulated withSPSS16 software. The total response rate was 96%. The study was based on a random sampling method. WEB 2.0 has brought fabulous changes in users particularly youngsters keeping that in mind the researcher has selected this topic and carried out …
Adoption Of Social Networks Media For Reference Services In Academic Libraries, Stanley Efe Okolo, Rachael Ejovwokoghene Eserada
Adoption Of Social Networks Media For Reference Services In Academic Libraries, Stanley Efe Okolo, Rachael Ejovwokoghene Eserada
Library Philosophy and Practice (e-journal)
This study was carried out to investigate the adoption of social networks media for reference services in academic libraries. Thus, the study discovered among others, the meaning of social networking media and the types of social networking media tools that can be applied in the reference section by the reference librarian for the provision of reference services in academic libraries. To achieve the objectives of this study, four (4) research questions were formulated. The study pointed out among others, that there are two major types of reference services which are: direct and indirect reference services and they are in use …
Changes In Information Seeking Behavior And Reading Patterns Of Law Students In Digital Environment: A Case Study, Banalata Pradhan Mrs, Annapurna Pattnaik
Changes In Information Seeking Behavior And Reading Patterns Of Law Students In Digital Environment: A Case Study, Banalata Pradhan Mrs, Annapurna Pattnaik
Library Philosophy and Practice (e-journal)
The present study analyzes the data collected from 65 students on their changing information seeking behavior. It is observed from the study that books and subscribed online legal databases are the main source of information to them and it is necessary to help and guide the students in using the library resources and services to meet their information requirement. Most of the students use Manupatra, WestLaw and LexixNexis online Legal databases to meet their information requirement.
Role And Support Of Libraries Towards India’S Start-Up And Stand-Up Entrepreneurship Movement Program, Susanta Kumar Khuntia, Manoj Mishra
Role And Support Of Libraries Towards India’S Start-Up And Stand-Up Entrepreneurship Movement Program, Susanta Kumar Khuntia, Manoj Mishra
Library Philosophy and Practice (e-journal)
Now a day’s India is one of the major markets in the world which is still achieved common growth in both print and digital media. It’s start-up and stand-up movement campaigning program is based on the major action plan aimed for promoting sufficient bank finance towards a new start-up ventures to boost and generate entrepreneurship and also to promote start-ups with much more job creation facilities. Start-up India should be coincident with public libraries and will also provide the supporting infrastructures like; accessories, equipments, computer peripherals with good amenities and well accommodation for reading and learning facilities for …
Appraisal Of The Synchronous And Asynchronous Techniques Of Marketing Library Services In University Libraries, Chiegonu Nwachi, Chinedu Anozie
Appraisal Of The Synchronous And Asynchronous Techniques Of Marketing Library Services In University Libraries, Chiegonu Nwachi, Chinedu Anozie
Library Philosophy and Practice (e-journal)
For optimum utilization of information materials & access to information, libraries have changed strategically and that is the aim of this paper to appraisal of the Synchrous and asynchrous techniques of marketing library services in two university libraries. Five specific objectives guided the study which was what are the library services for marketing, techniques use in marketing library services, the extent to which the techniques have improved the services, challenges & strategies to enhance the library service. Descriptive survey design, questionnaire was used for data collection & was distributed to 74 librarians in the two universities. Mean & tables were …
Application Of Green Concepts In The Libraries Of Thiruvananthapuram: An Investigation, Suresh Kumar Pk Dr., Sofiya A
Application Of Green Concepts In The Libraries Of Thiruvananthapuram: An Investigation, Suresh Kumar Pk Dr., Sofiya A
Library Philosophy and Practice (e-journal)
The present study aims to judge the green concepts in the library buildings of Thiruvananthapuram by the key areas listed by Leadership in Energy and Environmental Design(LEED) such as site location, water conservation, energy efficiency, materials, indoor air quality, and a bonus category for innovation and design. The data for the study was collected from the chief librarian and the users of the major libraries in Thiruvananthapuram such as Kerala University Library (KUL), State Central Library (SCL), Kerala Legislature Library (KLL), Regional Cancer Centre Library (RCCL), VSSC library (VSSCL) and Centre for Development Studies Library (CDSL). The study analyzed the …
Strategies And Challenges For Marketing Electronic Resources: A Cross-Sectional Study Of The Mwalimu Nyerere Memorial Academy, Christian Mubofu
Strategies And Challenges For Marketing Electronic Resources: A Cross-Sectional Study Of The Mwalimu Nyerere Memorial Academy, Christian Mubofu
Library Philosophy and Practice (e-journal)
This study examined the strategies and challenges for marketing electronic resources at the Mwalimu Nyerere Memorial Academy. It was conducted at Kivukoni Campus in Dar es Salaam region. Data were collected from 60 students and MNMA library staff using self-administered questionnaires and in depth interviews. The study established that the strategies used for marketing electronic resources were: notice boards, librarians, instructional website, orientation to new users, library home page, institutional newsletters, text messages, social networks, Current Awareness Services and Selective Dissemination of Information as well as posters and brochures while the challenges for marketing of electronic resources to the library …
Information Needs Of Cassava Farmers In Okpokwu Local Government Area Of Benue State, Nigeria., Tofi Simon Ternenge Cln, Tondo Richard Iorver, Egbe Francis Ebute
Information Needs Of Cassava Farmers In Okpokwu Local Government Area Of Benue State, Nigeria., Tofi Simon Ternenge Cln, Tondo Richard Iorver, Egbe Francis Ebute
Library Philosophy and Practice (e-journal)
ABSTRACT:
This Research work was designed to investigate the information needs of Cassava Farmers in Okpokwu Local Government Area of Benue State. The Study adopted a survey research design. Questionnaire was used to collect data for the study, the study identified the information needs of Cassava Farmers, the sources available the them, the kinds of information, Cassava Farmers use to improve their yield, the means/sources Cassava Farmers use to get their information, problems of information dissemination to Cassava farmers and strategies to overcome problems. The study therefore recommended that the local government should be sending Agricultural Extension Workers to educate …
A Survey Of The Resources And Roles Of Nigerian University Libraries In Imparting Knowledge, Ferdinand Ezekwe
A Survey Of The Resources And Roles Of Nigerian University Libraries In Imparting Knowledge, Ferdinand Ezekwe
Library Philosophy and Practice (e-journal)
Universities are charged with the responsibilities of imparting knowledge and conducting research among other roles. They must therefore be equipped with relevant resources if they must meet challenges placed on them by academic activities. In this regard, this paper has surveyed the essence of university education and its history in Nigeria. The objectives of university libraries and their true characters are also under the purview of the paper. Further, the types of users and the roles the university libraries play are x-rayed. Based on the identified problems recommendations for giving the university libraries a befitting status are made.As education forms …
An Analysis Of Indian Research Information Network System (Irins), Jeyapragash Balasubramani, Muthuraj Anbalagan, Kannan Palavesam
An Analysis Of Indian Research Information Network System (Irins), Jeyapragash Balasubramani, Muthuraj Anbalagan, Kannan Palavesam
Library Philosophy and Practice (e-journal)
Indian Research Information Network System (IRINS) developed by the Central University of Punjab, Bathinda in collaboration with Information and Library Network Centre (INFLIBNET) which can be used for higher education institution and research institutions to showcase the research contribution to the scholarly community. The data were taken from Indian Research Information Network System (http://irins.org/irins/) of 15 instances for the Academic and Research Organisations. The objectives of the article is to analyze the faculty members, department and their scholarly publications with citations and its impact. It is found that KL University, Guntur has highest 836 (17.22%) faculty member. The …
Research Contributions And Utilization Of Researchgate By Central Universities In India: An Analytical Study, Jeyapragash Balasubramani, Rajkumar Thangavel
Research Contributions And Utilization Of Researchgate By Central Universities In India: An Analytical Study, Jeyapragash Balasubramani, Rajkumar Thangavel
Library Philosophy and Practice (e-journal)
This paper examines the research contributions and utilization of ResearchGate by Central Universities in India. The study considered only Central Universities in India which are listed in UGC website. A total of 49 Central Universities available in India only 45 universities are contributed their research activities in ResearchGate. Further the data was analyzed by ResearchGate (RG) scores, memberships, publications, research contribution wise top ten universities and top ten members in ResearchGate by central universities in India. It is found that the University of Delhi has highest (21338.47) RG score, 3868 members with 8906 publications and Banaras Hindu University” has …
Awareness And Use Of Social Networking Sites Among The Physically Challenged Students Of Alagappa University Its Affliated Colleges In Sivagangai District, A Study, Raja M, Ganesan P
Awareness And Use Of Social Networking Sites Among The Physically Challenged Students Of Alagappa University Its Affliated Colleges In Sivagangai District, A Study, Raja M, Ganesan P
Library Philosophy and Practice (e-journal)
The study analysed awareness and use of social networking sites among the physically challenged students of alagappa university its affliated colleges in sivaganga districts, a study (69.5%) respondents were male, , 31.52 percentage of them are in the age group of 26 -30, 55.28% majority of respondents belong to the rural area, majority (37.15) of the respondents are doing 1st year, majority the respondents has UG degree of studying in 33.33 %of them are in the respondents 35. (54.28) of the respondents are using Crutches, 73.33% of the respondents are regularly using the university library, the majority (89.52) of …
Citations V/S Altmetric Attention Score: A Comparison Of Top 10 Highly Cited Papers In Nature, Rajendra Babu, Rajendra Babu, Vysakh C
Citations V/S Altmetric Attention Score: A Comparison Of Top 10 Highly Cited Papers In Nature, Rajendra Babu, Rajendra Babu, Vysakh C
Library Philosophy and Practice (e-journal)
This study aims to analyze the correlation between citations and altmetric score of top 10 highly cited papers in Nature by extracting the data from Google metrics. It tries to investigate whether a highly cited paper has high altmetric score or not by using correlation method and the result show that there exists a high correlation. The study found that Mendeley is the main medium through which scientific papers are being disseminated more and contributing to the altmetric score intensely. The country wise tweeting data show that U.S and U.K holds the first and second position in tweeting with 1143 …
E-Learning In Lis Education In India: Status And Efforts For Improvement, Ankit Mishra
E-Learning In Lis Education In India: Status And Efforts For Improvement, Ankit Mishra
Library Philosophy and Practice (e-journal)
The paper portrays the need for e-learning condition in LIS training and major an e-learning system for LIS training all through the world. It features the significant difficulties to look before the LIS experts to adapt up to the changing essence of the e-learning condition for LIS training. It likewise proposes a few suggestions to survive and confront difficulties. A short history of e-learning is given which is trailed by the activities which the legislature has taken to give instruction through advanced mode. The organizations which are giving e-learning courseware are examined alongside the portrayal of LIS courses which they …
Role And Impact Of E-Journals: A Case Study Of University Institute Of Engineering And Technology (Uiet), Kurukshetra University, Sukhbir Singh, Neha Garg, Dr. Chetan Sharma
Role And Impact Of E-Journals: A Case Study Of University Institute Of Engineering And Technology (Uiet), Kurukshetra University, Sukhbir Singh, Neha Garg, Dr. Chetan Sharma
Library Philosophy and Practice (e-journal)
Present study aims to determine the use and awareness of e-journals among teachers and research scholars of University Institute of Engineering and Technology (UIET). Study also targets to define the purpose of e-journals’ use, access place, preferred format and frequency to use. Data was collected from 60 users of different departments of UIET. Study indicates that majority of the respondents use e-journals for their research assignments, they prefer to retrieve e-resources mainly through simple search techniques such as key word, author and title.
Influence Of Publisher’S Sales Representatives Demographic Factors On Their Perception On Book As Product For Branding And Marketing In Ibadan, 0yo State, Nigeria, Andrew Oshiotse Okwilagwe, Aliyu Otoayele
Influence Of Publisher’S Sales Representatives Demographic Factors On Their Perception On Book As Product For Branding And Marketing In Ibadan, 0yo State, Nigeria, Andrew Oshiotse Okwilagwe, Aliyu Otoayele
Library Philosophy and Practice (e-journal)
Abstract
This study investigated the relationship between publishers’ sales representatives’ demographic characteristics and perception on book as a product for branding and marketing in Ibadan, Oyo State, Nigeria. The study is a survey research of correlational type. Total enumeration sampling technique was adopted using thirty sales representatives each from thirty publishing companies at a national training workshop in Ibadan. The data gathered were analysed using descriptive statistics and ANOVA. The findings show that there was no significant influence of sales representatives’ demographic characteristics on perception of book as a product worthy of branding for marketing. The findings are a collective …