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Journal of Extension

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Identifying Opportunities And Priorities For Energy Extension, Drew F. Schiavone Sep 2022

Identifying Opportunities And Priorities For Energy Extension, Drew F. Schiavone

Journal of Extension

An online survey was administered to all educators and specialists within the University of Maryland Extension to assess client-driven opportunities and priorities for energy-related programming, while in-service training evaluations were used to further assess programmatic needs. Results indicate the need for information related to energy conservation and clean energy technology for agricultural and residential clientele. Primary barriers were perceived as the insufficient understanding and high costs associated with clean energy, while experiential participation and firsthand observation were reported as preferred learning methods. These results provide an understanding of how energy-related programming can expand the role and relevancy of Extension.


Making Virtual Meetings Engaging: Creating Community In Virtual Settings Beyond The Pandemic, Matthew Newman, Alayne Torretta Sep 2022

Making Virtual Meetings Engaging: Creating Community In Virtual Settings Beyond The Pandemic, Matthew Newman, Alayne Torretta

Journal of Extension

When in-person programs were suspended during the pandemic, Extension professionals quickly embraced virtual learning platforms to conduct programs. One of the more popular platforms was Zoom. In addition to the standard features that come equipped with Zoom, there are several other free or low-cost online resources that can be used to enhance virtual programs and create a greater sense of community virtually.


Cooperative Extension’S Capacity To Address Food Insecurity By Supporting Food Recovery Organizations, H. Lester Schonberger, Lily L. Yang, Melissa Chase, Tiffany Drape, Sarah Misyak, Renee Boyer Sep 2022

Cooperative Extension’S Capacity To Address Food Insecurity By Supporting Food Recovery Organizations, H. Lester Schonberger, Lily L. Yang, Melissa Chase, Tiffany Drape, Sarah Misyak, Renee Boyer

Journal of Extension

Virginia Cooperative Extension (VCE) educators are uniquely positioned to support the food recovery organizations (FROs) which address hunger-related needs resulting from food insecurity. Based on an online survey to measure how VCE educators have engaged with FROs and their experiences, respondents who previously supported FROs did so across multiple programming areas, and those who had not indicated an interest while also experiencing barriers. Respondents also reported the need for context- and audience-specific resources particular to the spectrum of food recovery. Addressing barriers and resource needs through a transdisciplinary eXtension Food Recovery Community of Practice may support educators in doing this …


Weather Information And Decision-Support Tool Needs Assessment, Lily Calderwood, Glen Koehler, Sean Birkel, Erin H. Roche Sep 2022

Weather Information And Decision-Support Tool Needs Assessment, Lily Calderwood, Glen Koehler, Sean Birkel, Erin H. Roche

Journal of Extension

University of Maine researchers developed three commodity-specific grower focus groups (lowbush blueberry, apple, mixed vegetable) to discuss and survey 1) current access to weather information, and 2) interest in weather-based decision support tools. NOAA National Weather Service (30%) (n=47) was most commonly cited as a weather information source. Growers ranked greater forecast accuracy (31%) and localization (19%) (n=48) as highest priorities. Only 34% of growers reported current use of weather-based decision support tools, but 86% expressed interest in future use (n=134). The project team is using grower input to improve weather data access and decision-support tools for Maine farmers.


Contributing Or Clocking In: A Study Of Work Engagement, Stacey Ellison, Amy Harder Sep 2022

Contributing Or Clocking In: A Study Of Work Engagement, Stacey Ellison, Amy Harder

Journal of Extension

While organizations benefit from lower operating costs resulting from higher quality and quantity of work when employees are engaged in their work, (Risher, 2018). This study used the Utrecht Work Engagement Scale (Schuafeli & Bakker, 2004) to uncover the work engagement levels of county extension agents at one University. Findings suggest Extension agents report Florida Extension agents reported possessing high levels of self-perceived work engagement. These findings were consistent with other previous research (Abbott, 2017; Weyrauch, 2010) which likewise found Extension agents often or very often report dedication.


Engaging Farmers, Culinary Schools, And Communities In Value-Added Production To Strengthen Local Food Systems, Lauren B. Errickson, Ethan D. Schoolman, Virginia Quick, Sarah Davis, Anthony Capece Sep 2022

Engaging Farmers, Culinary Schools, And Communities In Value-Added Production To Strengthen Local Food Systems, Lauren B. Errickson, Ethan D. Schoolman, Virginia Quick, Sarah Davis, Anthony Capece

Journal of Extension

Value-added products can generate farm income and improve community food access, yet lack of available kitchen infrastructure and labor can limit farm production capacity. This project explored how community-based culinary schools might fill the gap. A unique “product share” model was identified and piloted, meeting the collective needs of farmers, a culinary school, and urban consumers. By researching farmer crop availability and business model preferences, and aligning value-added production with community food preferences, we demonstrate a successful pilot indicative that similar initiatives can be replicated in other metropolitan areas, with potential to engage cross-disciplinary extension professionals.


The Go Wild With Whole Grains! School-Based Program: Positive Impacts Among Children, Joshua Bailey, Sara Van Offelen, Hyunjun Kim, Marla Reicks Sep 2022

The Go Wild With Whole Grains! School-Based Program: Positive Impacts Among Children, Joshua Bailey, Sara Van Offelen, Hyunjun Kim, Marla Reicks

Journal of Extension

Whole grain foods have been associated with health benefits, yet are underconsumed by youth compared to recommendations. This study evaluated impacts of a school-based curriculum among children in grades 3-5 to address barriers to intake (2018-2019) (n = 1,748). Surveys before and after the program indicated youth were more willing to try and better able to identify whole grain foods. Open-ended responses confirmed findings regarding increased ability to identify whole grain foods, increased preferences and perceptions of availability. Together, these impacts could increase the likelihood that youth can meet whole grain intake recommendations to improve diet quality and health.


Oneoppf: A Personal Finance Professional Development Resource, Barbara M. O'Neill, Martie Gillen, Selena Garrison, Molly C. Herndon Sep 2022

Oneoppf: A Personal Finance Professional Development Resource, Barbara M. O'Neill, Martie Gillen, Selena Garrison, Molly C. Herndon

Journal of Extension

This article describes personal finance programming available through the OneOp Personal Finance team (OneOpPF) for the professional development of Extension educators and military Personal Financial Managers for outreach to their clientele. Included is a brief description of six OneOpPF deliverables (webinars, blog posts, Question of the Day tweets, podcasts, social media, and newsletters) and a discussion of impact indicators such as online outreach statistics and continuing education units awarded to program participants. The article concludes with four best practices for working with military stakeholders and a description of how OneOpPF program materials can be accessed by Extension professionals.


Tiktok, Tomatoes, And Teenagers: Using New Social Media Apps To Connect Extension Education With Younger Audiences, Coleman K. Simpson, Joseph L. Donaldson Sep 2022

Tiktok, Tomatoes, And Teenagers: Using New Social Media Apps To Connect Extension Education With Younger Audiences, Coleman K. Simpson, Joseph L. Donaldson

Journal of Extension

Social media usage has precipitated changes in Cooperative Extension’s delivery of programs to amplify involvement with selected audiences and it is important that we craft relevant content for a variety of audiences. Current research tells us that social media and related content can enrich education and can create broader audiences for programming. Resources like blogs, podcasts, and geofilters have shown to be received positively by a wide range of audiences and have created greater rates of engagement.

Yet, one platform that has received limited attention is TikTok, perhaps due to TikTok’s mixed reviews in educational systems. With current trends showing …


Minnesota Cottage Food Industry: Insights From Extension Food Safety Education, Morrine Omolo, Regina Mcgoff, Suzanne Driessen, Katherine Brandt, Joanne Slavin, Michael Schmitt Sep 2022

Minnesota Cottage Food Industry: Insights From Extension Food Safety Education, Morrine Omolo, Regina Mcgoff, Suzanne Driessen, Katherine Brandt, Joanne Slavin, Michael Schmitt

Journal of Extension

The cottage food industry has become a significant part of the food supply in Minnesota, most likely as a result of the growing consumer demand for locally produced, minimally processed and value-added foods. Using post-training evaluations, we characterized the cottage food producers in Minnesota and assessed the impact of our food safety course. The results showed that the producers are mostly white women (71%), producing and selling a variety of products. The learners gained knowledge to safely produce and handle homemade food products for direct sale to consumers. Majority (80%) of the learners were satisfied with the course.


Evaluating Utah's Rural Online Initiative: Empowering Organizational Leaders Through Remote Work, Paul A. Hill, Amanda D. Ali, Lendel K. Narine, Andrea T. Schmutz, Tyson M. Riskas, Debra M. Spielmaker Sep 2022

Evaluating Utah's Rural Online Initiative: Empowering Organizational Leaders Through Remote Work, Paul A. Hill, Amanda D. Ali, Lendel K. Narine, Andrea T. Schmutz, Tyson M. Riskas, Debra M. Spielmaker

Journal of Extension

Compared to urban counties, Utah's rural counties experienced high levels of unemployment. Informed by a statewide needs assessment, Utah State University Extension developed a remote work leadership course to equip business leaders with knowledge and skills to create remote jobs as a solution to rural unemployment. This descriptive evaluation study collected data from course participants (N = 62). Findings showed short-term outcomes were achieved; participants experienced increases in knowledge and skills and had more positive intentions toward creating remote jobs and hiring employees from rural counties. Extension professionals can design and evaluate their programs using the framework in this study.


Protecting Cattle Feedyard Workers In The Central States Region: Exploring State, Regional, And National Data On Fatal And Nonfatal Injuries In Agriculture And The Beef Production Sector, Athena K. Ramos, Suraj Adhikari, Risto Rautiainen, Aaron Yoder Sep 2022

Protecting Cattle Feedyard Workers In The Central States Region: Exploring State, Regional, And National Data On Fatal And Nonfatal Injuries In Agriculture And The Beef Production Sector, Athena K. Ramos, Suraj Adhikari, Risto Rautiainen, Aaron Yoder

Journal of Extension

Working in agriculture can be dangerous. Despite ongoing efforts of Extension, animal production worker safety has not been adequately addressed. We present state, regional, and national counts and rates on fatal and nonfatal injuries in agriculture and animal production using publicly available data from the Bureau of Labor Statistics. We found that animal production had a high number of fatal injuries and a higher rate of nonfatal injuries than the average within agriculture. More needs to be done to protect livestock workers from injury. Extension professionals can play a key role in increasing safety knowledge and changing behaviors.


Participatory Evaluation And Needs Assessment Tools For Cooperative Extension In A Virtual Environment, Karen A. Vines Sep 2022

Participatory Evaluation And Needs Assessment Tools For Cooperative Extension In A Virtual Environment, Karen A. Vines

Journal of Extension

The Cooperative Extension organization could be categorized as a participatory organization because of our focus on local needs in driving our work. The pandemic moved a lot of our work to online platforms. This article reflects on use of online tools for program evaluation and needs assessment. Online focus groups were successful in gathering high quality data from a diverse and geographically dispersed population for program evaluation and as part of a needs assessment process. Coupling the focus groups with a modified World Café approach allowed us to go beyond identification of needs to prioritization and development of potential solutions.


Teaching Educators Basic Fruit Tree Grafting Methods, Jeffrey C. Wilson, Wayne Porter, Casey Barickman Sep 2022

Teaching Educators Basic Fruit Tree Grafting Methods, Jeffrey C. Wilson, Wayne Porter, Casey Barickman

Journal of Extension

Hands-on education has proven to be successful in teaching basic grafting methods. MSU Extension developed and conducted eleven statewide workshops teaching Extension Agents and Master Gardeners preferred fruit tree grafting methods. The hands-on workshops provided specialists, agents, and Master Gardeners training on teaching fruit tree grafting classes for clientele. Each workshop consisted of a pre-test, a PowerPoint presentation, a post-test, and a grafting demonstration. Post-test scores showed a significant gain in knowledge over pre-test scores. This training can be replicated/adapted by other organizations to conduct educational outreach.


Building Volunteer Engagement In The Tennessee Extension Master Gardener Program From The Ground Up, Natalie Bumgarner, Debb Wilcox, Hannah Wright, Anna Duncan, Rachel Painter, Melody T. Rose, Lee Sammons, Celeste Scott, Gregg Upchurch Sep 2022

Building Volunteer Engagement In The Tennessee Extension Master Gardener Program From The Ground Up, Natalie Bumgarner, Debb Wilcox, Hannah Wright, Anna Duncan, Rachel Painter, Melody T. Rose, Lee Sammons, Celeste Scott, Gregg Upchurch

Journal of Extension

This study was designed to assess key volunteer attitudes and perceptions about local and state Extension Master Gardener (EMG) volunteer programs. EMG volunteers in Tennessee completed a total of 759 surveys between January 22 and March 10, 2020. Survey responses showed there was a strong positive perception of local EMG groups and the connection with the University of Tennessee system overall. When respondents were segmented, answers to key questions showed illuminating differences between volunteers with positive and neutral or negative views of the program. The variations in answers show areas of potential emphasis to support healthy local group culture and …


Perceptions And Management Of Ventenata By Producers In The Inland Pacific Northwest, Lisa Jones, John Wallace, Kathleen Painter, Pamela Pavek, Timothy S. Prather Jun 2022

Perceptions And Management Of Ventenata By Producers In The Inland Pacific Northwest, Lisa Jones, John Wallace, Kathleen Painter, Pamela Pavek, Timothy S. Prather

Journal of Extension

Ventenata is an annual grass that has invaded agricultural and wildland settings in the Inland Pacific Northwest, causing economic and ecological losses. We know little about producers’ perceived risks and management of ventenata. We present results of surveys in 2011 and 2014 targeting producers across affected counties in Idaho and Washington. Awareness of ventenata and costs to producers increased across that time interval. Respondents attending ventenata Extension events adopted recommended management strategies more than those who did not attend. Our study documents the importance of continued integrated pest management research in concert with stakeholder engagement and education.


Michigan Conifer Growers’ Perspectives On Disease Management, Emily S. Huff, Monique L. Sakalidis Jun 2022

Michigan Conifer Growers’ Perspectives On Disease Management, Emily S. Huff, Monique L. Sakalidis

Journal of Extension

A survey of commercial nursery and Christmas tree growers was implemented online and by mail in 2018 to understand disease issues and information preferences. Overall, the majority of the respondents reported that they prefer online sources of information and many are using Extension bulletins and sources. Cultural, chemical, and weed control methods were considered extremely effective by participants and very few used biological control methods to control disease. Participants identified spruce decline, boxwood blight, and hemlock woolly adelgid as emerging disease threats, so future information to growers should focus on identification and management of these threats.


Building Extension Capacity Through Internal Grants: Evaluation Of A Mini-Grant Program, Lendel K. Narine, Cristian Meier, Brian Higginbotham Jun 2022

Building Extension Capacity Through Internal Grants: Evaluation Of A Mini-Grant Program, Lendel K. Narine, Cristian Meier, Brian Higginbotham

Journal of Extension

Acquiring external grants can seem out of reach for Extension professionals, especially early-career professionals. While Cooperative Extension provides opportunities to assist professionals in the grant writing process, Utah State University (USU) Extension facilitates an internal mini grant program to build professionals’ capacity to apply for external funds. Using survey data from USU Extension professionals, our study sought to evaluate the processes and outcomes of the internal mini grant program. Our results provided recommendations to improve the program. Our study provides insights that can assist other institutions seeking to implement their own internal mini grant program.


Facilitators And Barriers To Farmers’ Market Use In A Rural Area, Soghra Jarvandi, Kristen Johnson, Karen Franck Jun 2022

Facilitators And Barriers To Farmers’ Market Use In A Rural Area, Soghra Jarvandi, Kristen Johnson, Karen Franck

Journal of Extension

Farmers’ markets may improve access to healthful foods in rural areas. Our objective was to identify facilitators and barriers to farmers’ market use in a rural county. We collected data via surveys, focus group sessions, and key informant interviews. Study participants identified the two existing farmers’ markets as community assets. Barriers to use farmers’ markets included inconvenient market hours, not accepting nutrition assistance program benefits, limited transportation, and limited variety. Interventions to improve food access should include ways to meet the needs of specific populations such as low-income residents and residents living in outlying areas without farmers’ markets.


Interdisciplinary Team Addresses Cotton Leafroll Dwarf Virus In Alabama, Kassie N. Conner, Edward Sikora, Jenny Koebernick, Marcio Zaccaron Jun 2022

Interdisciplinary Team Addresses Cotton Leafroll Dwarf Virus In Alabama, Kassie N. Conner, Edward Sikora, Jenny Koebernick, Marcio Zaccaron

Journal of Extension

A multi-state and interdisciplinary team was formed to address the Extension and research needs of CLRDV, an emerging cotton disease with high potential impact for U.S. cotton production. In 2017, CLRDV was identified in AL and Auburn University immediately formed an interdisciplinary working group composed of plant breeders, plant pathologists, entomologists, and agronomists. Since then, scientists from ten other states have joined the CLRDV group. Thus, allowing research to be coordinated efficiently and best deploy limited resources to attend the stakeholder’s needs. The CLRDV group produces and shares new and relevant information with the scientific community and cotton producers alike.


Unique Conference Design Showcases Small Towns, Highlights Entrepreneurs, And Strengthens Capacity, Carey Andrew Northrop Mr., Katherine M. Jamieson Mrs., Parker B. Jones, Mary A. Reilly, Tyler Augst Jun 2022

Unique Conference Design Showcases Small Towns, Highlights Entrepreneurs, And Strengthens Capacity, Carey Andrew Northrop Mr., Katherine M. Jamieson Mrs., Parker B. Jones, Mary A. Reilly, Tyler Augst

Journal of Extension

Michigan State University Extension (MSUE)’s annual conference, Connecting Entrepreneurial Communities (CEC), has served as a catalyst for entrepreneurial ecosystems across Michigan since 2012. Designed by MSUE for small towns, CEC has gained national interest as evidenced by the adoption of this conference model by four other Extension services. This article outlines the unique conference design, details the partnership between Extension and host communities, and explores conference evaluation data validating the need to continue this programming. Lessons learned and successes to date are provided to ensure readers learn the value this unique conference format has in Extension entrepreneurship programming nationally.


Engaging Hard-To-Reach Audiences Through Internal Interdisciplinary And External Diverse Collaborations, Erin M. Garrett, Ashley J. Belle Jun 2022

Engaging Hard-To-Reach Audiences Through Internal Interdisciplinary And External Diverse Collaborations, Erin M. Garrett, Ashley J. Belle

Journal of Extension

Through a combination of internal and external collaborations, consumer-based energy education designed for hard-to-reach audiences was successfully delivered statewide by an interdisciplinary Extension team. Program participants representing rural residents, senior citizens, and low-income audiences demonstrated improvements in knowledge and increased intention to change their home electricity usage behaviors. This outreach work can serve as a model for other Extension services to combine interdisciplinary teams with community partnerships to reach underserved audiences statewide.


Overweight And Obesity Challenges Among African Americans In Rural Alabama Black Belt, Joel Tumwebaze, Johnpaul Kagulire, Norma L. Dawkins Jun 2022

Overweight And Obesity Challenges Among African Americans In Rural Alabama Black Belt, Joel Tumwebaze, Johnpaul Kagulire, Norma L. Dawkins

Journal of Extension

This study aimed at averting challenges of overweight and obesity among African Americans in rural Alabama. Focus group discussions and surveys were used to design a 12-week nutrition education and physical activity program. Results showed a significant improvement (p<0.05) in participants’ knowledge scores. Values for systolic blood pressure significantly reduced (p<0.00). There was an increase in number of participants with normal blood pressure and a reduction in number of participants with stage 2 hypertension. The study highlights that nutrition education and physical activity can lead to improved health outcomes among African Americans in rural Alabama.


Towards A More Effective Leader: Planning For The Next Extension Administrator, Kenneth R. Jones Jun 2022

Towards A More Effective Leader: Planning For The Next Extension Administrator, Kenneth R. Jones

Journal of Extension

This study was conducted to assess the level at which state Cooperative Extension systems have strategies in place for administrative leadership changes. The data revealed that institutions have succession plans ranging from those that are very robust to very limited in nature. However, only 50% reported having individuals in key positions necessary to support continuity. In addition, 75% noted that it would take a year or more to replace the current Extension director/administrator if the person left immediately. This article provides insight on the successes and challenges associated with retaining top talent and mentoring potential leaders for advancement.


Lessons Learned Recruiting Comparison Elementary Schools For Impact Evaluation Of Snap-Ed Interventions, Amanda Linares, Phoebe Harpainter, Kaela Plank, Gail Woodward-Lopez Jun 2022

Lessons Learned Recruiting Comparison Elementary Schools For Impact Evaluation Of Snap-Ed Interventions, Amanda Linares, Phoebe Harpainter, Kaela Plank, Gail Woodward-Lopez

Journal of Extension

To determine the effectiveness of Supplemental Nutrition Assistance Program- Education (SNAP-Ed) nutrition and physical activity programming in elementary schools, it is necessary to recruit socioeconomically similar comparison schools not receiving SNAP-Ed programming. We developed a flexible recruitment strategy to tailor our approach to each individual school district and site. Here we discuss the lessons learned during the 10-month recruitment period, including early outreach, emphasizing participation benefits, leveraging and building relationships, and visiting sites.


Results Of A Rural Traffic Calming Event To Promote Physical Activity, Marissa J. Spear, Brett Rowland, Jessica Vincent, Tyler Brown, Addie Wilson, Caitlin Palenske, Pearl A. Mcelfish, Christopher R. Long, Jessica Presley, Laura E. Balis Jun 2022

Results Of A Rural Traffic Calming Event To Promote Physical Activity, Marissa J. Spear, Brett Rowland, Jessica Vincent, Tyler Brown, Addie Wilson, Caitlin Palenske, Pearl A. Mcelfish, Christopher R. Long, Jessica Presley, Laura E. Balis

Journal of Extension

This article describes how community need was addressed through a traffic calming pop-up event in rural Arkansas. The event was conducted on routes connecting a neighborhood, two schools, and a municipal park. A brief survey assessed safety concerns of parents and/or guardians related to children walking or biking to school. Prior to the event, parents/guardians reported it was not safe for their children to walk or bike to school; however, the majority agreed the event made the area safer. Small-scale traffic calming events can provide evidence to stakeholders that built environment changes are an important childhood obesity prevention strategy in …


Expanding Effective Behavioral Health Literacy Programs To Address Farm Stress, Cheryl L. Eschbach, Courtney Cuthbertson, Gwyn Shelle, Ronald O. Bates Jun 2022

Expanding Effective Behavioral Health Literacy Programs To Address Farm Stress, Cheryl L. Eschbach, Courtney Cuthbertson, Gwyn Shelle, Ronald O. Bates

Journal of Extension

Attention to stress and mental health among agricultural producers has increased over recent years, and Cooperative Extension has been active in offering educational workshops and resources to agricultural audiences. This article describes the process and effectiveness of expanding two (university) Extension farm stress management programs to Cooperative Extension in other states through a national Farm Stress Management Summit. The two-day training Summit provided deeper knowledge about farm stress issues and prepared Extension professionals to offer behavioral health programs in their own communities and respective states. Evaluation findings highlight effective aspects of the Summit and next steps.


The Adoption Of Food Safety Practices And The Implications Of Regulation For Small Scale Farms, Elizabeth Canales, Juan Silva, Joy Anderson Jun 2022

The Adoption Of Food Safety Practices And The Implications Of Regulation For Small Scale Farms, Elizabeth Canales, Juan Silva, Joy Anderson

Journal of Extension

In this article we examine the adoption of food safety practices among produce growers in the south and discuss implications of food safety regulations in the U.S. Produce growers have adopted standard food safety practices to varying degrees, but there is still an adoption gap, particularly among small scale operations. Market-driven and regulatory food safety enforcement continues to tighten, and this can further hinder market access for small scale producers.


A New Lens: Using The Policy, Systems, And Environmental Framework To Guide Community Development, Caroline Backman, Clea Rome, Laura Ryser, Rebecca Sero, Debra Hansen Jun 2022

A New Lens: Using The Policy, Systems, And Environmental Framework To Guide Community Development, Caroline Backman, Clea Rome, Laura Ryser, Rebecca Sero, Debra Hansen

Journal of Extension

Extension is uniquely positioned to deliver data-driven solutions to complex community issues with University applied research, particularly through crises like COVID-19. Applying the Policy, Systems and Environmental (PSE) framework to community development is an effective, innovative approach in guiding Extension leaders to create, document, and share long-term transformative change on challenging issues with stakeholders. Beyond the public health sector, applying a PSE approach to community development provides leverage points for population-level benefits across sectors. This article describes current public health approaches, methodologies, and how the PSE framework translates to other programs with four examples of high-impact, systems level Extension projects.


Economic Implications Of The Mexican Fruit Fly Infestation In Texas, Samuel D. Zapata May 2022

Economic Implications Of The Mexican Fruit Fly Infestation In Texas, Samuel D. Zapata

Journal of Extension

The Texas citrus industry is threatened by the presence of Mexican fruit fly. The objective of this study was to estimate the economic losses caused by this invasive pest. Economic impact is estimated in terms of loss in revenue and increase in operating costs. Under current quarantined areas and pest management strategies, the Texas citrus industry could experience an annual economic loss of $5.79 million. The analysis was extended to evaluate the economic impact associated with different quarantined area scenarios. This article can be used to increase awareness and adapted to estimate the economic impact of emerging invasive pest outbreaks.