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Honors Theses

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Loyalty Marketing To Millennials, Debra L. Whitley Jan 2016

Loyalty Marketing To Millennials, Debra L. Whitley

Honors Theses

The purpose of this study is to examine the most effective techniques businesses use to attract and retain loyalty program memberships targeted to the Millennial demographic group. The methodology used to reach insights around this topic includes secondary and primary research that aided in the understanding of the effectiveness of communication strategies used to appeal to Millennial consumers. Initially, the researcher conducted secondary research by consulting books and surveys written by industry professionals as well as scholarly articles. Next, the researcher designed two electronic surveys. One survey had 63 anonymous respondents and the other survey had 119 anonymous respondents, all …

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The Role Of A National Intelligence Estimate In Advancing U.S. Interests And Principles: A Case Study Of Human Trafficking In Brazil, Audrey Mooney Jan 2016

The Role Of A National Intelligence Estimate In Advancing U.S. Interests And Principles: A Case Study Of Human Trafficking In Brazil, Audrey Mooney

Honors Theses

The purpose of this thesis is to analyze the role National Intelligence Estimates [NIEs] in a current world scenario—human trafficking in Brazil, and the value NIEs add to the Intelligence Community [IC] and US policy makers. The IC uses NIEs as a tool to assess future implications that actions could have on the United States and how those actions can impact U.S. interests. NIEs became prominent when the National Security Act of 1947 was established, which highlighted the need for new and alternative analysis within the IC. This thesis will also investigate how approaches known as Structured Analytic Techniques [SATs] …

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Food For Thought: The Role Of Food In Romantic Relationships, Breana Cook Jan 2016

Food For Thought: The Role Of Food In Romantic Relationships, Breana Cook

Honors Theses

Food is a necessary component of our lives as we need it to live. However, food can be seen as a relatively important, unconscious or not, factor in interpersonal relationships. We investigated the role of food and cooking in modern, romantic relationships through surveying 68 individuals from a junior college in the southern region of the United States. We predicted that there was a connection between food and dating and relationships and concluded this by exploring the social stigmas surrounding food, the gendered perceptions of these stigmas, and perception of food in a certain context to assess the meaning of …

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Exporting A Brand: A Comparative Analysis Of The French Model Brand Elle Decoration With The American Edition Elle Decor, Kate Hayes Jan 2016

Exporting A Brand: A Comparative Analysis Of The French Model Brand Elle Decoration With The American Edition Elle Decor, Kate Hayes

Honors Theses

This thesis explores the history and editorial design of the French and American publications within the ELLE Déco brand network. The ELLE Déco network of interior design magazines is the only truly global brand of the shelter category with 25 editions published in 28 countries. By studying corresponding issues of the original French edition, ELLE Decoration, and American, ELLE DECOR, I have determined the different personalities of each publication, as well as what elements are used in the cover and editorial design of each. In doing so, I uncovered what consistencies of both content and design have led to success …

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Healthways: A Financial Analysis And Recommendations, Katherine Adcock Jan 2016

Healthways: A Financial Analysis And Recommendations, Katherine Adcock

Honors Theses

The Accy 420 course at the University of Mississippi serves to provide students who are in both the Patterson School of Accountancy and the Sally McDonnell Barksdale Honors College an alternative route in which to write their theses. The course uses research methods and financial statement analysis to allow students to produce an in-depth analysis on a company of their choosing. Both a written thesis and a presentation are aspects of the course. Through ten weekly chapter submissions, students compose their final thesis made up of general company information, industry and geographical analysis, strategy analysis, financial statement analysis, accounting quality, …

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Food With Integrity: A Financial Analysis Of Chipotle Mexican Grill, Kaylie M. Rowell Jan 2016

Food With Integrity: A Financial Analysis Of Chipotle Mexican Grill, Kaylie M. Rowell

Honors Theses

For the accounting alternative thesis, we were to pick a publicly traded company domiciled in the U.S that we were interested in and research their financials, business, and industry. I chose Chipotle Mexican Grill due to their unique restaurant brand. Chipotle's Food with Integrity campaign makes up their main brand, but brings the issue of finding enough suppliers to meet their needs. If Chipotle has to use processed food to fulfill the lack of the natural, organic food then they will eventually lose their customer's trust. Chipotle has also expanded globally so there are always issues that appear when dealing …

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The Evolution Of The Sugarcoated American Food Market And The Paradox Of Artificial Sweeteners, Mary Moses Hitt Jan 2016

The Evolution Of The Sugarcoated American Food Market And The Paradox Of Artificial Sweeteners, Mary Moses Hitt

Honors Theses

Living in present-day America makes it hard to imagine an era when sugar was not as inexpensive and readily available as it is now. It is in little colorful packets on restaurant tables, filled to the brim in jars at coffee shops, or mixed into candy products located at the beginning of every cash register. Today, sugar is one of, if not, the most widely consumed food products in the world, but our love for sugar is nothing new. Humans have been experiencing the bliss triggered by sweet-tasting foods since their earliest diets, which included fruits and honey. Our diets …

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Is Accounting For Stock Options Manipulated Before And After An Initial Public Offering?, Natalie Marie Flood Jan 2016

Is Accounting For Stock Options Manipulated Before And After An Initial Public Offering?, Natalie Marie Flood

Honors Theses

Stock option accounting is an area in financial statements that requires substantial estimates and management discretion. Previous research in the area of stock option accounting has found that valuations of options and subsequent accounting methods have been incorrectly stated to aid a company to look financially stronger. Companies that are about to undergo an initial public offering have the most incentive to incorrectly state the value of their options. However, all of these studies have used financial data from financial statements dated before 2004. This is significant because FASB Standard 123(R) (2004) and the Sarbanes-Oxley Act (2000) have both been …

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Christian Faith And Evolution: One Person's Journey In Science And In Faith, Logan Wilson Jan 2016

Christian Faith And Evolution: One Person's Journey In Science And In Faith, Logan Wilson

Honors Theses

Evolution has always proved to be controversial to many people of faith, but it has been specifically problematic to many Christians including myself. This thesis explores the history and substance of the controversy between different expressions of Christianity and evolution by providing a relatable rendition of the theory of evolution. It breaks down the contributions of Charles Darwin and explains them in a manner than can be understood by a non-biologist. It also explores the stances of certain authors such as Richard Dawkins and Michael Ruse on the matter. This thesis is an independent study comprised of input from articles, …

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Liquid Gold: The Ancient Olive Oil Trade Between Baetica And Rome, Mary Martin Jan 2016

Liquid Gold: The Ancient Olive Oil Trade Between Baetica And Rome, Mary Martin

Honors Theses

The paper provides an overview of the olive oil trade between the city of Rome and its colony, Baetica, focusing on the 1st-3rd centuries AD. Topics covered include the procedure for making oil, a discussion of how the oil was packaged for shipment, hypotheses about what routes might have been taken to deliver each shipment, and estimates on the total consumption of Baetican oil in Rome. A special attention was placed on linking the records of people involved in the trade to their jobs and business functions. To accomplish this work, epigraphic records from statue bases, amphorae and dedicatory plaques …

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In Six Days: The Creation Study Committee And The Pca's Struggle For Consensus On Anti-Darwinism, Michael Calhoun Wilkerson Jan 2016

In Six Days: The Creation Study Committee And The Pca's Struggle For Consensus On Anti-Darwinism, Michael Calhoun Wilkerson

Honors Theses

This thesis explores the historic struggle and development of the American Evangelical community to form a unified front against naturalistic evolution during the twentieth century: focusing on the Presbyterian Church in America (PCA) as a microcosm in the battle for a general consensus. Conservative six-day creationists who felt threatened by more liberal views within the denomination over the issue pressured the 1998 PCA General Assembly to appoint a special Creation Study Committee. The outcome of the work of the committee only broadened acceptable views within the denomination, much to the chagrin of the conservative elders who pushed for the Committee's …

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Tobacco And Cannabis: The Evolution Of Pertinent Rules And Regulations And Subsequent Financial Ramifications, Palmer Avisto Jan 2016

Tobacco And Cannabis: The Evolution Of Pertinent Rules And Regulations And Subsequent Financial Ramifications, Palmer Avisto

Honors Theses

My thesis will discuss the evolution of the regulations surrounding tobacco and cannabis and the subsequent financial ramifications later posed on pertaining companies and the industries themselves. I will also briefly discuss the evolution of tobacco advertisements and the introduction of e-cigarettes into the tobacco market. Concerning newly legalized cannabis stores, I will discuss the struggle to acquire financial tools, the state-Federal disagreement, and proposed solutions to those issues. Both having been deemed public enemy number one, I will compare marijuana and tobacco regarding health effects, profitability after new laws, and their overall economic profitability for the country. I researched …

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Our Town And Gown: An Evaluation Of The Relationship Between The City Of Oxford And The University Of Mississippi, Pierce Werner Jan 2016

Our Town And Gown: An Evaluation Of The Relationship Between The City Of Oxford And The University Of Mississippi, Pierce Werner

Honors Theses

This work is a study of the relationship between Oxford, Mississippi and its primary institution: the University of Mississippi. Problems and conflicts have long plagued the relationships between colleges and their host cities as the separate bodies each have their own objectives and responsibilities, which may not always align. This work seeks to analyze the strategies and objectives of both the City of Oxford and the University of Mississippi (UM) through the examination of their published documents regarding objectives and, especially, land use planning. This analysis can be used to determine the fortitude of UM and Oxford's relationships in terms …

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The Effect Of State Capacity On Civil Conflict In India, Rimen Brar Singh Jan 2016

The Effect Of State Capacity On Civil Conflict In India, Rimen Brar Singh

Honors Theses

This thesis seeks to study the relationship between state capacity and civil conflict in India. This thesis provides insight on concepts such as state capacity, intrastate rebellious conflict, and greed and grievance, but the main focus of this thesis is on sub-national differences. The thesis attempts to demonstrate how sub-national differences may affect state capacity and influence intrastate conflict. Two aspects of sub-national differences are investigated: topography and roads. Specifically, data for topography and roads are confined within India. India is chosen to be a case study due to its diverseness in people and geography. The methods used to record …

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Implementation Of An Enhanced System Of Motion Tracking For Virtual Reality Using 'Common Off-The-Shelf' Items, Sean M. O'Hara Jan 2016

Implementation Of An Enhanced System Of Motion Tracking For Virtual Reality Using 'Common Off-The-Shelf' Items, Sean M. O'Hara

Honors Theses

My project was tasked and guided by Dr. Adam Jones of the University of Mississippi's Computer Science Department to design and implement an improved system of infrared motion tracking for virtual reality. The enhancements allow Dr. Jones to use motion tracking for VR in ways that he previously could not, and these improvements include the ability to track multiple objects along with a foundation for expanding my project's use to work with a multiple camera setup for motion tracking. The hardware used in my project made use of Dr. Jones' supply of technology for development and research within the area …

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Autism Spectrum Disorder: How Does Transitional Planning From Preschool To Elementary School Benefit Educational And Social Success?, Shakeika K. Everett Jan 2016

Autism Spectrum Disorder: How Does Transitional Planning From Preschool To Elementary School Benefit Educational And Social Success?, Shakeika K. Everett

Honors Theses

Autism Spectrum Disorder (ASD) is a disorder that impacts millions of people worldwide on a daily basis. While most adults with autism have received, and continue to receive, the proper assistance in engaging in everyday life, children with autism face more challenges that impacts their engagement socially. Many intervention methods have been researched and implemented to assist in communication and social involvement for children with ASD. However, little research exists on helping young children with ASD effectively transition, both academically and socially, from one educational environment to another. This research will contain a case study of a six-year-old child enrolled …

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Fourth Amendment Search Incident To Arrest In The Home: Why Gant's New Vehicular Rules Should Supersede Chimel, Sidney Lampton Jan 2016

Fourth Amendment Search Incident To Arrest In The Home: Why Gant's New Vehicular Rules Should Supersede Chimel, Sidney Lampton

Honors Theses

The purpose of this article is to reveal and propose a solution for the current misguided search incident to arrest doctrine in homes and vehicles. As a result from modern Supreme Court cases, the rules controlling searches incident to arrest are inverted for homes and vehicles. Homes possess a higher expectation of privacy, but currently have less protection from invasive police searches than vehicles. This constitutionally incorrect doctrine is a consequence of Arizona v Gant's decision to return vehicular searches to the original intent of Chimel v California. However, interpretations of Gant failed to make the same adjustment in home …

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Anatomical Locality On Haptic Feedback To Attenuate Stuttering, Travis Fortin Jan 2016

Anatomical Locality On Haptic Feedback To Attenuate Stuttering, Travis Fortin

Honors Theses

Purpose The purpose of this study was to investigate whether a change in the location of the tactile stimulator would alter the instances of stuttering. Method Each subject was required to read a randomly assigned 300-syllable passage in each of the five assigned speaking conditions, which includes the control, fingers, chest, wrist, and foot. Results The stuttering count for each condition was analyzed by two trained research assistants. The median for the control was 44 syllables, the fingers were 41 syllables, the chest was 35 syllables, the wrist was 44 syllables, and the foot was 23 syllables. An RM-ANOVA was …

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Analyzing The Growing Islamic Radicalization In France, Virginia Ruth Brommer Jan 2016

Analyzing The Growing Islamic Radicalization In France, Virginia Ruth Brommer

Honors Theses

Islamic radicalization in European countries is becoming more and more prevalent, as evidenced by the number of recent attacks by Muslims in Europe. I argue that the social, religious, and psychological environment in France creates a unique opportunity for Islamic radicalization, particularly through social media and in prisons. After defining radicalization and explaining two radicalization processes as well as different types of radicals, I analyze the specific factors present in France that contribute to this radicalization. I use case study analysis to examine several French citizens who radicalized, either online or in prison, in order to show how the recruiter …

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High Frequency Trading 101: Regulatory Impact In American And European Markets, Yasmine Elisabeth Allen Jan 2016

High Frequency Trading 101: Regulatory Impact In American And European Markets, Yasmine Elisabeth Allen

Honors Theses

High frequency trading has impacted the American and European financial markets through its advanced algorithms, rapid speed, and preferential treatment from purchasing information and co-location from exchanges. High frequency trading alone is not harmful, but without proper regulations it can hurt the financial markets. In this thesis, I researched implemented regulations, the consequences of those regulations, and pending new regulations. To gather information, I studied relevant research on the topic, including numerous academic articles and books to get a broader view of the issues. Through my research, I have found that previous regulations implemented by American and European regulatory agencies …

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This Clinic Stays Open: A Comprehensive History Of Reproductive Rights In Mississippi, 1966-2015., Alicia Bacon Jan 2016

This Clinic Stays Open: A Comprehensive History Of Reproductive Rights In Mississippi, 1966-2015., Alicia Bacon

Honors Theses

In 1966, Mississippi became the first state to reform its criminal abortion laws when it legalized abortion in the case of rape. From the Roe v. Wade decision of 1973 to 1986, Mississippi experienced a rapid and dramatic expansion of abortion services and the practice remained relatively unrestricted. Today, Mississippi boasts some of the most restrictive abortion laws in the nation and only one clinic remains open in the state. Through analysis of newspaper clippings, legislative documents, court rulings, and statistical analyses, this thesis discerns how and when reproductive rights came to be so threatened in Mississippi. The findings show …

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Practical Faith: How Southern Black Women And White Women Used Their Faith In Pursuit Of Equality, Holly Baer Jan 2016

Practical Faith: How Southern Black Women And White Women Used Their Faith In Pursuit Of Equality, Holly Baer

Honors Theses

This thesis explores how Southern black and white women used their Christian faith in the pursuit of racial and gender equality, showing how feminist theory and religious doctrine function in reality and everyday practice. The first chapter looks at upper and middle class white women's experiences from the Antebellum period through the early twentieth century, and shows how they used their faith to gain autonomy by manipulating common religious beliefs of the time. The second chapter examines black women's experiences, primarily during the Civil Rights Era, and shows that black women had to approach equality as vocal activists, rather than …

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A Comparison Of American Football Cleats And Soccer Cleats On Measures Of Force In A Countermovement Vertical Jump, Jessica Hiskey Jan 2016

A Comparison Of American Football Cleats And Soccer Cleats On Measures Of Force In A Countermovement Vertical Jump, Jessica Hiskey

Honors Theses

The configuration of cleats has been reported to affect force production in several performance-related tasks such as running and cutting, and it may have the ability to alter vertical jump performance. The purpose of this study was to analyze the effects of cleat configuration in American football and soccer cleats on force production resulting from a maximal countermovement vertical jump. Ten recreationally trained male participants (age: 21.6 ± 1.35 years; height: 180.0 ± 4.51 cm; mass: 83.89 ± 6.74 kg) volunteered to participate in one three-hour testing session. A counterbalanced, controlled cross-over design was utilized for the three footwear conditions, …

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Design And Synthesis Of Dual Opioids/Npff Ligands As Novel Analgesics With Reduced Tolerance Potential, John N. Yi Jan 2016

Design And Synthesis Of Dual Opioids/Npff Ligands As Novel Analgesics With Reduced Tolerance Potential, John N. Yi

Honors Theses

Opioid use has become prevalent in today's culture. As a treatment for acute and chronic pain, opioids permeate in the public sphere as a seemingly easy solution. However, problems that come from the increased use of opiates, especially in the last fifteen years, have shown detrimental effects in society. Not only are all opioid-based analgesics considered addictive, but the nature of such painkillers also enables a phenomenon known as tolerance, where the body adapts to the use of exogenous opioids. This creates a situation where a more potent dose of painkiller is required for the same analgesic effect. The focus …

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An Examination Of The College Major Decisions Of Students At The University Of Mississippi, Jonathan P. Evans Jan 2016

An Examination Of The College Major Decisions Of Students At The University Of Mississippi, Jonathan P. Evans

Honors Theses

Factors such as socio-economic status affect students' level of educational aspiration. Furthermore, major (and thus career choice) may be influenced by race or gender. This study demonstrates the effects of academic aptitude, race, gender, first generation status, and importance of expected future earnings on undergraduate students' college major decision. More specifically, this study examines if these factors lead to an increase or decrease in the probability of students choosing a major in a specific field. The likelihood of choosing a major in a specific field is relative a baseline category, which can be changed.

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Wastewater Treatment Plants: A Comparison Of Three Different Plants And Their Processes, Facilities, And Challenges They Face, Jon Abigail Mcdonald Jan 2016

Wastewater Treatment Plants: A Comparison Of Three Different Plants And Their Processes, Facilities, And Challenges They Face, Jon Abigail Mcdonald

Honors Theses

This study compared methods of wastewater treatment, and the conditions that they must be able to accommodate. To address this issue I visited wastewater treatment plants in three locations: Clarksdale, MS; University of Mississippi; and Oxford, MS. Additionally, I examined the chemistry and microbiology of the water in their respective receiving streams. I hypothesized that the wastewater plant with the most modern facilities and resources available would have the least effect on the water quality of its receiving stream. At each plant I learned what chemicals, equipment, and other methods are used, as well as unique challenges their treatment systems …

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More Than Skin Deep: An Examination Of The Negative Effects Of Advertising On Women, Kathryn A. Bridgers Jan 2016

More Than Skin Deep: An Examination Of The Negative Effects Of Advertising On Women, Kathryn A. Bridgers

Honors Theses

This thesis will examine how the way women are portrayed in advertising creates an unattainable ideal standard of beauty and negatively affects the self- image of women. The first chapter will look back on the history of advertising to women. It will examine where this ideal standard of beauty originated from and how it was spread throughout American society. The next chapter explores how advertisers use specific psychological techniques to sell not only a product to consumers, but also sell an ideal, attitude or lifestyle. The third chapter examines trends in advertisements, such as objectifying and sexualizing women, stereotyping women …

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Portrayals Of Pinochet: Historical Narratives In Chilean Schools, Katie J. Wright Jan 2016

Portrayals Of Pinochet: Historical Narratives In Chilean Schools, Katie J. Wright

Honors Theses

How is the Augusto Pinochet dictatorship represented historically in contemporary Chilean society? To answer this question, this thesis examines the education system, with a focus on high schools and universities in Valparaíso, Chile. I argue that there are two competing discourses about the Pinochet administration - a majority, anti-dictatorship perspective and a minority, pro-regime position - which selectively emphasize differing aspects of the regime. The anti position focuses on human rights violations while the pro perspective puts greater weight on economic achievements. This maps onto Chilean high school institutions, with a majority of upper and upper-middle class students attending private …

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Brains In Motion: How To Utilize The Connection Between Movement And Learning In The Classroom, Keely Kennedy Jan 2016

Brains In Motion: How To Utilize The Connection Between Movement And Learning In The Classroom, Keely Kennedy

Honors Theses

Recent research reveals that the state of Mississippi ranks among other states as the highest in obesity and ADHD and among the lowest in education. These rankings negatively affect the state as a whole by associating Mississippi with an image of being unhealthy and unintelligent. Studies show that physical activity is related to the brain and its processes, so there is obviously a connection between Mississippi's high obesity and ADHD rates and inferior education. However, teachers are unaware of the relevance of the connection between movement, high levels of obesity, low education rates, and high levels of ADHD; thus, they …

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Study Of An Active-State Cb1 Receptor Model And Jwh Compound Interactions To Predict New Emerging Synthetic Cannabinoids, Kelsey Leigh Pettus Jan 2016

Study Of An Active-State Cb1 Receptor Model And Jwh Compound Interactions To Predict New Emerging Synthetic Cannabinoids, Kelsey Leigh Pettus

Honors Theses

In recent years, a new class of compounds, called synthetic cannabinoids, have made their appearance in the market as a substitute for illegal marijuana or its constituent natural cannabinoids. These compounds, which are active at the same G- protein coupled receptors (GPCRS) as cannabinoids, are continuing to gain popularity because of the same cannabinoid-like effects they create. Though two cannabinoid receptors have been identified in humans, known as CB1 and CB2, synthetic cannabinoid activity at the CB1 receptor has been the focus of much research regarding synthetic cannabinoid ligand binding. In this study, the structure of the CB1 receptor is …

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