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Honors Theses

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A Comparative Analysis Of Undergraduate Integrated Marketing Communications Degrees In The United States, Anne Watkins Tyson May 2019

A Comparative Analysis Of Undergraduate Integrated Marketing Communications Degrees In The United States, Anne Watkins Tyson

Honors Theses

No longer are traditional marketing communications methods effectively reaching consumers. The approach of integrated marketing communications intentionally combines all aspects of the marketing communications mix into one consistent message. Research reveals that integrated marketing communications is becoming a more and more popular field of study for students and academics. Because of this, universities are forced to evaluate how their integrated marketing communications programs are taught in order to stay relevant. The purpose of this study is to conduct an analysis of undergraduate integrated marketing communications degrees in the United States. This thesis work defines integrated marketing communications, and also describes …


Auditory Verbal Hallucinations In Schizophrenia, Katherine Joiner May 2019

Auditory Verbal Hallucinations In Schizophrenia, Katherine Joiner

Honors Theses

The primary auditory cortex being linked to the AVHs could be due to it being overly sensitive when being stimulated by processing found internally, opposing to outward stimulation. The 173 individuals who were available for both structural data and resting state, 83 were found to have schizophrenia or schizoaffective. Resting state echo planar image (EPI) volumes had 32 slices of 4mm 64x64 matrix with 4mm thickness (voxel size = 3x3x4mm), with repetition time (TR) of 2000ms and echo time (TE) of 29ms. A total of 150 volumes (5 minutes) were used in the analysis. The auditory cortex in the SZ …


Screening For Mental Health Concerns Across Pregnancy : Factors Associated With Depression And Anxiety Symptons In A Large Obgyn Clinic, Addie Keller May 2019

Screening For Mental Health Concerns Across Pregnancy : Factors Associated With Depression And Anxiety Symptons In A Large Obgyn Clinic, Addie Keller

Honors Theses

Depression and anxiety are prevalent among pregnant women, however, mental health continues to be a portion of care neglected in the obstetric setting. Depression is of-ten thought of as a disorder that leads to a persistent feeling of sadness. Anxiety is charac-terized by excessive fear and worry. Because of the many changes occurring throughout pregnancy, both physically and emotionally, it is not uncommon for pregnant women to struggle with depression, anxiety, or both. Previous studies have found that there are many factors associated with depression and anxiety throughout pregnancy. This study focuses on the relationship between age, gravida, and social …


A Comprehensive Examination Of University Of Mississippi Early Entry Students’ Perceptions Of Mental Illness, Brianna Gray May 2019

A Comprehensive Examination Of University Of Mississippi Early Entry Students’ Perceptions Of Mental Illness, Brianna Gray

Honors Theses

Mental disorders affect nearly 1 in 5 adults in the United States in a given year, and that number is steadily increasing. Pharmacists, being some of the most accessible and frequently contacted health care professionals, must be prepared to provide support for these patients. They can play a key role in whether or not there is a positive patient outcome. Education can play a role in pharmacists’ comfort with and knowledge of mental illness. The primary objective of this study was to determine if University of Mississippi early-entry pharmacy students’ mental illness knowledge, familiarity, and acceptable social distance affected their …


Increasing The Effectiveness Of Impossible Spaces In Virtual Environments Using Moving Textures, Dylan Devenny May 2019

Increasing The Effectiveness Of Impossible Spaces In Virtual Environments Using Moving Textures, Dylan Devenny

Honors Theses

This study looks to examine a method of overcoming the limitations caused by the size of a physical tracking area in virtual reality environments known as impossible spaces and attempt to improve its efficiency by altering the texture flow of the virtual environment. The experiment involves running participants through a series of small buildings consisting of two rooms in which the percentage of overlap between the two rooms and the ratio of texture movement to user movement (corresponding to textural ow conditions) differs from trial to trial and asking participants to make a judgement of whether or not the environment …


Creating The Level Up Festival: Marketing & Production Plan, Lauren Jean Cunningham May 2019

Creating The Level Up Festival: Marketing & Production Plan, Lauren Jean Cunningham

Honors Theses

The following document is a case study which began on May 20th of 2018 and was researched for the next couple of months over the course of several different internships in the entertainment industry. The purpose of the study was to compare several companies within different arenas of the entertainment industry, along with current market research in order to develop an event marketing plan for the newest live entertainment trend, esports. There were many different methods of research conducted in order to reach the final conclusion. The first method of research was done during several internships over the course of …


Lifestyles Of The Instagram Famous: What Fashion Micro-Influencers Want From Brands And How Brands Should Partner With Them., Reed Ashton Kevin May 2019

Lifestyles Of The Instagram Famous: What Fashion Micro-Influencers Want From Brands And How Brands Should Partner With Them., Reed Ashton Kevin

Honors Theses

In an age of social media, Instagram ranks among the most popular mobile sharing platforms in the world. Created in 2010, Instagram now boasts over 800 million users and has widespread community engagement, leading worldwide trends.With the exponential growth of Instagram, it is no surprise that companies and their brands began to pay close attention to its marketing potential. And although marketers have utilized Instagram in many ways, perhaps the most successful tactic has been through influencer marketing. An influencer is any person in a position to affect the decisions of others. Influencer marketing works well for brands because of …


Hooked On Life: Recreational Therapy In The Lives Of Drug Exposed Children, Sawyer Davidson, Michelle Gerken May 2019

Hooked On Life: Recreational Therapy In The Lives Of Drug Exposed Children, Sawyer Davidson, Michelle Gerken

Honors Theses

The drug epidemic in the United States is a growing and prevalent issue in today’s society. Every day, the demographics of people influenced by drugs and alcohol increase. Unfortunately, a huge part of the problem stems from prenatal exposure to toxic chemicals that can result in health issues, developmental delays, stunted mental growth, and continued addiction habits later in life. Understanding the issue, addressing it, and creating treatment plans to end it is the main focus of this research. My plans include exploring how far this issue spreads in the United States, knowing how many people it is influencing, and …


Double Jeopardy: Minority Stress And The Influence Of Transgender Identity And Race/Ethnicity, Krystina Millar, Jason Eastman May 2019

Double Jeopardy: Minority Stress And The Influence Of Transgender Identity And Race/Ethnicity, Krystina Millar, Jason Eastman

Honors Theses

This study assessed gender and racial/ethnic differences in gender-related discrimination and psychological distress within a sample of transgender and gender nonconforming individuals. Prior research suggests transgender individuals with multiple minority statuses experience higher psychological stress than their singly disadvantaged counterparts, and both minority race/ethnicity and transgender minorities experience more frequent and severe forms of discrimination than white and cisgender individuals. Using data from a convenience sample of 101 self-identified transgender and gender nonconforming adults recruited through LGBTQ+ organizations from across North America, I analyzed the relationship between race/ethnicity, gender-related minority stress, and psychological distress. Gender-related discrimination and gender-related victimization did …


An Exploration Into The Benefits, Challenges, And Potential Of Telehealth In The United States: A Mississippi Case Study, Ann Weston Sistrunk May 2019

An Exploration Into The Benefits, Challenges, And Potential Of Telehealth In The United States: A Mississippi Case Study, Ann Weston Sistrunk

Honors Theses

Healthcare in the United States is in need of new solutions to provide access to care for all and decrease the rising costs of care. Telehealth is a developing model of healthcare delivery, and it will provide effective and equitable solutions to increase access to healthcare across the nation. As models of healthcare rapidly change, telehealth will continue to progress, but it is necessary for policy to complement the rapidly changing healthcare environment so that telehealth implementation can be successful. Along with access, telehealth has the opportunity to address many convenience barriers to healthcare, including distribution and number of practitioners, …


How Individual Traits Affect Type Ii Diabetics’ Intentions To Use Wearable Technologies, Ashna Anita Sethi May 2019

How Individual Traits Affect Type Ii Diabetics’ Intentions To Use Wearable Technologies, Ashna Anita Sethi

Honors Theses

This research aims to uncover personality traits that affect type II diabetics’ intentions to use wearable technologies. Survey data of 321 responses were used for data analysis to measure results. Data was analyzed using SPSS software to determine the effects of individual traits on current usage and purchase intentions of wearable technologies explored in the research. The individual traits studied were involvement, impulsivity, and self-consciousness. Smartwatches, smart socks, insulin pumps, and continuous glucose monitors were the wearables studied in this research. Results found that involvement has an impact on future purchase intentions of wearable technologies. However, impulsivity has partial statistical …


The Effects Of An Animal Experience On State Anxiety In Female College Students, Angela Golio May 2019

The Effects Of An Animal Experience On State Anxiety In Female College Students, Angela Golio

Honors Theses

No abstract provided.


The Stigmatization Of Concealable And Apparent Intellectual Disabilities, Claire Lundy May 2019

The Stigmatization Of Concealable And Apparent Intellectual Disabilities, Claire Lundy

Honors Theses

The purpose of this study was to investigate the presence of stigma when responding to people with apparent, visible, intellectual disabilities as compared to individuals with concealable, invisible, intellectual disabilities. Additionally, we aimed to discover if people with higher psychological flexibility would show less bias or stigma towards individuals with unconcealable intellectual disabilities. This study presented 63 participants with four self-report surveys: the Attitudes Towards Disabled Persons survey (ATDP), the Multidimensional Psychological Flexibility Inventory (MPFI), Marlowe-Crowne Social Desirability Scale (MCSD), and a demographic survey. Vignettes were added to the self-report survey to give participants further exposure to individuals with disabilities. …


A Conversation About Cultural Appropriation As Explored By An Emerging Media Professional, Shikha Shrestha May 2019

A Conversation About Cultural Appropriation As Explored By An Emerging Media Professional, Shikha Shrestha

Honors Theses

This thesis investigates cultural appropriation for the benefit of emerging media professionals. I use a personal encounter with cultural misappropriation as a starting point for the study. To further my exploration, I call upon the theory of symbolic interactionalism and scholarship in sociology, anthropology, and art criticism to better understand the concept. Then I interviewed many students and faculty members in the university community and they provided both insight and personal reflections on the concept, especially the media’s role in how they view cultural appropriation. Finally, I provide case studies, choosing three areas where cultural misappropriation has occurred, and suggest …


The Effects Of Social Influence On Time Perception, Phoebe Lavin May 2019

The Effects Of Social Influence On Time Perception, Phoebe Lavin

Honors Theses

The purpose of the present study was to determine whether the time estimate given by a participant is influenced by information they received from a partner. Participants were shown a video followed by several questions including a time estimate about how long a robber in the video was in a museum. Participants also saw answers given by their partners. Participants either saw an overestimate or underestimate given by their partner, or they received no feedback in a control condition. Following a short distraction activity, participants answered the questions again on their own. Results indicated that there was no significant effect …


The Upright Go Wearable Posture Device: An Evaluation Of Postural Health, Improvement Of Posture, And Salivary Cortisol Fluctuations In College Students, Alexandra Lauren Elliott May 2019

The Upright Go Wearable Posture Device: An Evaluation Of Postural Health, Improvement Of Posture, And Salivary Cortisol Fluctuations In College Students, Alexandra Lauren Elliott

Honors Theses

Health professionals consider improper posture as a risk factor for musculoskeletal disorders, chronic pain, and additional health issues. The chief aim of my study was to investigate links between poor posture and health, particularly in college students. To collect data regarding postural health, I distributed an exploratory survey to Human Anatomy and Physiology II (BISC 207) students at the University of Mississippi in Spring 2018. Students reported significant concern with quality of personal posture and significant experience with negative side effects of poor posture. Results demonstrated a need for postural education, leading to phase 2 of my experiment, the evaluation …


The Effects Of Story Creation On Recall Performance, Amelia G. Dewitt May 2019

The Effects Of Story Creation On Recall Performance, Amelia G. Dewitt

Honors Theses

Prior experiments (e.g., Nairne, Pandeirada, Thompson, 2008) have demonstrated that considering information with respect to one’s survival improves recall performance relative to other well-known deep processing tasks. In the present experiment, we sought to determine whether creating stories might lead to similarly high levels of recall performance. To determine this, participants were assigned to either a survival, pleasantness, or story creation condition and were asked to consider 20 common nouns with respect to one of those three sets of instructions. After performing one of these tasks, participants were asked to complete a brief distractor task followed by a free recall …


Discovery Of Evidence With Social Media, John Wilkins May 2019

Discovery Of Evidence With Social Media, John Wilkins

Honors Theses

Advocacy is about the client, who is entitled to a thorough investigation of the facts. The formal fact gathering stage of litigation is discovery, which involves interrogatories, depositions, requests to produce, medical examinations, and requests for admission (Maerowitz & Mauet, 2013). Interrogatories and depositions give litigants a chance to posit questions regarding social media evidence. A social media post could be used to discredit and devalue prior witnesses’ testimony. It could be particularly useful for attorneys and paralegals who find themselves lacking corroborating evidence to bolster their claims using online resources. Consider how websites such as Facebook, Instagram, and Twitter …


#Whyididntreport: Using Social Media As A Tool To Understand Why Sexual Assault Victims Do Not Report, Abby Garrett May 2019

#Whyididntreport: Using Social Media As A Tool To Understand Why Sexual Assault Victims Do Not Report, Abby Garrett

Honors Theses

Sexual assault has gone largely under-reported, and social media movements, like #WhyIDidntReport, have brought great awareness to this issue. In order to take advantage of the large amounts of data the #WhyIDidntReport movement has generated, the study uses tweets to explore reasons why victims do not report their assault. The thesis cites current research on the topic of assault to generate a list of explanations victims use to describe their lack of reporting and compares the distributions with existing studies. We use a supervised learning technique to automatically categorize tweets into one of eight categories. This approach uses social sensing …


The Underlying Determinants And Impacts Of The Substance Abuse Crisis In Knox, Whitley, And Laurel Counties, Mikaela B. Rhodes May 2019

The Underlying Determinants And Impacts Of The Substance Abuse Crisis In Knox, Whitley, And Laurel Counties, Mikaela B. Rhodes

Honors Theses

Substance use has become a growing problem on a national, statewide, and local level. While the commonwealth of Kentucky has astonishing rates of substance use and abuse, the areas of Knox, Whitley, and Laurel counties of Kentucky are observing similar results within county lines. There are many social determinants that could potentially lead an individual to substance use or abuse which can often be unique to an area as well as the adverse effects of substance abuse on a community. Interviews were conducted with individuals in professions that directly relate to the substance abuse crisis in Knox, Whitley, and Laurel …


Developing A Campus Resource Guide For The Eku Latino Community, Kasey N. Dearing May 2019

Developing A Campus Resource Guide For The Eku Latino Community, Kasey N. Dearing

Honors Theses

Mental health concerns are a growing problem in the United States. For minority populations and the Latino population in particular, there is a disparity between the number of individuals suffering from mental health issues and those seeking help from mental health services. As the Latino population continues to grow, it is becoming increasingly important to recognize these concerns and find ways to combat them. The current creative research project utilizes research on the growing mental health concerns for the Latino population within the U.S., with specific focus on Latino students in higher education, to support the creation of a campus …


Two Sides Of The Same Coin: Panpsychism As A Solution To The Mind-Body Problem, Andrew Coyle May 2019

Two Sides Of The Same Coin: Panpsychism As A Solution To The Mind-Body Problem, Andrew Coyle

Honors Theses

The Mind-Body problem in philosophy has haunted philosophers for years. It asks, “what is the relationship between the mind and the body in a human being?” Is the mind something distinct from the body? Or is it nothing more than matter within the brain? Various theories have been proposed over the years as attempts to answer these pivotal questions. This paper provides a history of the mind-body problem, along with an analysis of many of the theories that have been proposed to answer the problem. After reviewing dualism, materialism, and panpsychism as theories of mind, I defend panpsychism as the …


When Life Gives You Lemons: Comparing Two Diffusion Methods For A Psychological Screening Tool In The Medical Field, Jessica Tran May 2019

When Life Gives You Lemons: Comparing Two Diffusion Methods For A Psychological Screening Tool In The Medical Field, Jessica Tran

Honors Theses

E.M. Rogers’ Diffusion of Innovation Theory is used to explain the process of how an idea or technology gains momentum and spreads through a particular population. The result of the diffusion is called adoption, meaning that over time the group has changed their initial behavior (i.e. using the new technology, purchasing and performing new behavior, etc.). There is considerable evidence for successful use of this theory in various fields. The study investigates the theory using a new psychological screening technology. A solicitation to hear information about the tool was presented to 19 physicians who were separated into two randomized groups, …


Policy Analysis Of Tennessee's 51-To-Life Law: Juvenile Sentencing Reform, Natalie P. Hurst May 2019

Policy Analysis Of Tennessee's 51-To-Life Law: Juvenile Sentencing Reform, Natalie P. Hurst

Honors Theses

In the state of Tennessee, juvenile offenders convicted as adults for first-degree murder must receive a minimum sentence of 51 years in prison before becoming eligible for parole. Tennessee’s minimum juvenile sentencing guideline is the strictest in the United States. In 2012, the Supreme Court of the United States ruled that sentencing juvenile offenders to life is unconstitutional citing psychological evidence for a juvenile’s ability to be rehabilitated in comparison to adults (Miller v. Alabama, 2012). Tennessee’s 51-year minimum juvenile sentencing standard is a potential violation of this ruling because it has been shown that the life expectancy in prison …


The Impact Of High Intensity Training On The Fitness Of Middle School Students, Hailey Wimmenauer, Christine Rockey, Justin Guilkey May 2019

The Impact Of High Intensity Training On The Fitness Of Middle School Students, Hailey Wimmenauer, Christine Rockey, Justin Guilkey

Honors Theses

Obesity and lack of physical activity (PA) pose a risk to an individual’s physical health through both short-term and long-term effects. A decline in PA occurs between 5th and 8th grades, with the greatest decreases in activity being seen between the ages of 13-19. Further, many students in that grade range are unable to reach the healthy fitness zones (HFZ) on the Fitnessgram, the assessment used in physical education classes to gauge health status. Many interventions have been tried in schools to increase fitness but few have been successful. High intensity training (HIT) has been shown to be …


The Vietnam War At Home And Abroad: Soldiers, Military Leadership, And The Antiwar Movement, Mason E. Fox May 2019

The Vietnam War At Home And Abroad: Soldiers, Military Leadership, And The Antiwar Movement, Mason E. Fox

Honors Theses

During the 1960s and 1970s, youth activism and culture shaped American society. Pre- and college-age youth participated in the civil rights movement, engaged in politics to improve their education and equality, and called for a true democracy in American culture. The youth were passionately standing up for what they believed in, shaping the mold of America’s future. One of the most remembered youth protests of the 1970s was the antiwar movements. What began as peaceful demonstrations in 1964, quickly turned into draft card burnings, antiwar music recordings, and even went as far as torching ROTC buildings. The Kent State shooting …


Relations Between Subclinical Narcissism, Effortful Control, And Well-Being In Emerging Adulthood, Beth M. Rachlin May 2019

Relations Between Subclinical Narcissism, Effortful Control, And Well-Being In Emerging Adulthood, Beth M. Rachlin

Honors Theses

The present study evaluates relations between subclinical grandiose narcissism, facets of effortful control, and hedonic well-being in a sample of emerging adults. The goal of this study was threefold. First, to assess the relation between subclinical grandiose narcissism and hedonic well-being. Correlational analyses provided support for increased grandiose narcissistic tendencies being associated with increased hedonic well-being. Second, the study sought to examine the relation between effortful control and hedonic well-being. Regression analyses revealed a lack of support for this relationship; however, this could be due to lurking variables such as self-esteem. Last, the study aimed to explore whether there is …


The Need To Believe: Belief In Science & Religious Belief Examined As More General Components Of Positive Psychological Functioning, Jordan Madrigal May 2019

The Need To Believe: Belief In Science & Religious Belief Examined As More General Components Of Positive Psychological Functioning, Jordan Madrigal

Honors Theses

Furthered by the spectacular innovations of technological advancement over the recent centuries, empirical science has yielded a depth of knowledge about the universe that early naturalistic philosophers could not imagine. Present-day scientists seem to have a much stronger motivation to espouse naturalistic worldviews than do early philosophers – the explanatory power of science appears to render null the need for explanations via numinous religious beliefs. Why do so many people maintain religious beliefs, then? A large body of literature suggests that religious belief is strongly associated with positive psychological functioning. However, other research suggests that religious belief is sometimes associated …


The Effects Of Animal-Assisted Therapy On Participation In Rehabilitation In A Patient Post-Stroke: A Case Study, Chloe Cross May 2019

The Effects Of Animal-Assisted Therapy On Participation In Rehabilitation In A Patient Post-Stroke: A Case Study, Chloe Cross

Honors Theses

The human-animal bond is a powerful and emotional connection. The bond between dogs and people can provide numerous physiological and psychological benefits as well as potentially increasing the human’s quality of life. Animal-assisted therapy (AAT) utilizes the human-animal bond by incorporating a dog into the patient’s rehabilitation therapy. This case study examines if AAT sessions increase a stroke patient’s participation in the rehabilitation sessions when compared to normal sessions. Participation in therapy reduces the length of stay for patients, improves outcome measures, and lessens the effects of depression.A key part of stroke rehabilitation is incorporating exercises that increase neuroplasticity. One …


Religion, Institutionalism, Legalism, And Same-Sex Marriage: Comparative Experiences Of Non-Heterosexual Males In Northern Ireland And Tennessee, Reaghan Gough May 2019

Religion, Institutionalism, Legalism, And Same-Sex Marriage: Comparative Experiences Of Non-Heterosexual Males In Northern Ireland And Tennessee, Reaghan Gough

Honors Theses

The intersection of religion, legalism, institutionalism, and sexuality is historically one of controversy. Consequential discord often leads to the marginalization of certain members of a community, which creates lasting psychological and social effects that shape how these individuals define themselves within their culture. This study identifies shared experiences between two groups of non-heterosexual adult males near Coleraine, Northern Ireland, where same-sex marriage is illegal, and Chattanooga, Tennessee, where the practice is federally accepted. The samples provide a look into the effects of religiously-motivated, discriminatory legislation on the personal lives of the subsequent population. Specifically, participants are asked to reflect on …